How do i create a local business page on facebook
How to add your local business information to a Facebook Page
1 min
Get tips for connecting with the local community using your Facebook Page.
Video transcript
Hi there. Welcome to Get Started with Facebook. I'm Marika – and in this video, I'm focusing on tips for local businesses who are growing their business on Facebook.
A local business is just what it sounds like: a business that focuses on catering to the local community. Think coffee shops and restaurants. Businesses such as gyms, pet supply shops, ice cream shops (my personal favourite). If you have a local business, there are a few things you'll want to include on your Page.
Think about your own experience. How many times do you look up a business to check their location or shop opening hours? I do it all the time. And it's good to know these things because there's truly nothing more crushing than arriving at your favourite ice cream parlour on a Friday night just to discover they closed an hour earlier. You'll want to add these important details that your customers rely on.
Start on your Page and choose About on the bottom-left side. From there, you'll be able to add your description, contact info, location and hours. Your story can give people a little more history behind your business. You can include things such as when your business was founded, what you specialise in, your mission. It's a way for people to connect with you and understand what made you want to go into this business in the first place. This is a good place to tell people that. If you're not sure what to write in your story, don't worry. Start by adding your hours of operation and location to your About section. Go and do it straight away. People need to know these things. Help them out!
Keep watching for more tips about how to get the most out of your new Facebook Page.
Hi there. Welcome to Get Started with Facebook.
I'm Marika – and in this video, I'm focusing on tips for local businesses who are growing their business on Facebook.
A local business is just what it sounds like: a business that focuses on catering to the local community. Think coffee shops and restaurants. Businesses such as gyms, pet supply shops, ice cream shops (my personal favourite). If you have a local business, there are a few things you'll want to include on your Page.
Think about your own experience. How many times do you look up a business to check their location or shop opening hours? I do it all the time. And it's good to know these things because there's truly nothing more crushing than arriving at your favourite ice cream parlour on a Friday night just to discover they closed an hour earlier. You'll want to add these important details that your customers rely on.
Start on your Page and choose About on the bottom-left side.
From there, you'll be able to add your description, contact info, location and hours. Your story can give people a little more history behind your business. You can include things such as when your business was founded, what you specialise in, your mission. It's a way for people to connect with you and understand what made you want to go into this business in the first place. This is a good place to tell people that. If you're not sure what to write in your story, don't worry. Start by adding your hours of operation and location to your About section. Go and do it straight away. People need to know these things. Help them out!
Keep watching for more tips about how to get the most out of your new Facebook Page.
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How to Create a Facebook Business Page in 7 Simple Steps
If you have a business, you need a Facebook Business Page.
With 1.82 billion daily active users, Facebook is simply not a social network you can ignore.
Perhaps that’s why more than 200 million businesses use Facebook’s free services. That includes business Pages—yes, creating a Facebook Page is a free way to market your business.
The good news is, creating a Facebook account for a business is pretty simple, and you likely already have all the components you need to get started. Let’s dive in.
If you’d rather watch than read, watch this video to learn how to create an effective Facebook Business Page:
What is a Facebook Business Page?
How to create a Facebook Page for business
How to optimize your Facebook Business Page
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
A Facebook Page is a public Facebook account that can be used by brands, organizations, artists and public figures. Businesses use Pages to share contact information, post updates, share content, promote events and releases, and — perhaps most importantly — connect with their Facebook audiences.
Pages can be connected to Facebook ad accounts and Facebook Shops.
How to create a Facebook Page for businessBefore you can sign up for your Facebook Business Page, you need to log into your personal Facebook account. Don’t worry—the information from your personal account will not be publicly visible on your business Page.
This is simply because every business Page is managed by one or more page administrators. The administrators are people with personal Facebook accounts. Your personal account works like the key to let you into your new business Page. If you have team members helping you with your Page, their personal accounts will also unlock their specific roles and capabilities.
So, if you’re not already logged into your personal account, log in now, then dive into the Page creation steps.
Step 1: Sign upGo to facebook.com/pages/create.
Enter your business information in the panel on the left. As you do so, the page preview will update in real time on the right.
Source: Facebook
For your page name, use your business name or the name people are likely to search for when trying to find your business.
For category, type a word or two that describes your business and Facebook will suggest some options. You can choose up to three of the suggestions.
Source: Facebook
Next, fill in the Description field. This is a short description that appears in search results. It should be just a couple of sentences (maximum 255 characters).
When you’re happy with your description, click Create Page.
Source: Facebook
Step 2.
Add picturesNext, you’ll upload a profile and cover images for your Facebook Page. It’s important to create a good visual first impression, so choose wisely here. Make sure the photos you choose align with your brand and are easily identifiable with your business.
You’ll upload your profile photo first. This image accompanies your business name in search results and when you interact with users. It also appears on the top left of your Facebook Page.
If you have a recognizable brand, using your logo is probably the safest way to go. If you’re a celebrity or public figure, a picture of your face will work like a charm. And if you’re a local business, try a well-shot image of your signature offering. The important thing is to help a potential follower or customer to recognize your page immediately.
As we explain in our post on the best image sizes for all social networks, your profile image should be 170 x 170 pixels. It will be cropped to a circle, so don’t put any critical details in the corners.
Once you’ve chosen a great photo, click Add Profile Picture.
Now it’s time to choose your Facebook cover image, the most prominent image on your Page.
This image should capture the essence of your business and convey your business or brand personality. Facebook recommends you choose an image that’s 1640 x 856 pixels.
Once you’ve selected an appropriate image, click Add Cover Photo.
Source: Facebook
After you upload the photos, you can use the buttons in the top right of the preview to toggle between desktop and mobile views. Use these to make sure you’re happy with how your images look in both displays. You can drag the images in the left column to adjust their positioning.
Source: Facebook
When you’re happy with your selections, click Save.
Ta-da! You have a Facebook Business Page, although it is extremely sparse.
Of course, while the skeleton of the Facebook Page for your business is now in place, you’ve still got a lot of work to do before you share it with your audience.
After you click Save, you’ll see a pop-up box asking if you want to connect your business to WhatsApp. This is optional, but it does allow you to add a WhatsApp button to your page, or send people to WhatsApp from Facebook ads.
Source: Facebook
If you want to connect your business to WhatsApp, click Send Code. Otherwise, close the window to continue without connecting WhatsApp. You’ll get one more pop-up box asking if you’re sure. Since we’re skipping this, for now, we’ll click Leave.
Step 4: Create your usernameYour username, also called your vanity URL, is how you tell people where to find you on Facebook.
Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.
To create your username, click Create Username on the Page preview.
Enter the name you want to use. Facebook will let you know if it’s available. If you get a green checkmark, you’re good to go. Click Create Username.
Source: Facebook
You’ll get a confirmation pop-up. Just click Done.
Step 5: Add your business detailsWhile you might be tempted to leave the details for later, it’s important to fill out all of the fields in your Facebook Page’s About section right from the start.
As Facebook is often the very first place a customer goes to get information about you, having it all there is important. For example, if someone is looking for a business that’s open till 9, they want to confirm this information on your Page. If they can’t find it, they’ll surely keep looking until they find another place that’s more forthcoming.
Fortunately, Facebook makes this very easy to complete.
Simply scroll down on your Page view to the section called Set Your Page Up for Success and expand the item called Provide Info and Preferences.
Source: Facebook
Fill in the appropriate details here, starting with your website.
If your business is open to the public during specific hours, make sure to enter those here. This information appears in search results.
Don’t forget to complete the Add an action button section.
Facebook’s built-in call-to-action button makes it very easy to give the consumer what they’re looking for and it allows them to engage with your business in real time.
The right CTA button will encourage visitors to learn more about your business, shop, download your app, or book an appointment.
To add your CTA, click the blue box that says Add Button, then choose which kind of button you want.
Source: Facebook
If you don’t want to complete all of these steps now, you can always access them later.
In the Manage Page menu on the left, just scroll down to Edit Page Info.
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
Get the free guide right now!
If at any time you want to take your Facebook Business Page offline while you work on the details, you can choose to unpublish your page. From the Manage Page menu, click Settings, then General. Click Page Visibility and change the status to Page unpublished.
Source: Facebook
Follow the same steps to republish your page when you’re ready.
Step 6. Create your first postBefore you start inviting people to like the Facebook Page for your business, you should post some valuable content. You can create your own posts, or share relevant content from thought leaders in your industry.
For inspiration, check out our blog post on Facebook marketing.
You could also create a specific type of post, like an event or offer—just click one of the options in the Create box at the top of your page.
Source: Facebook
Make sure that whatever you post offers value for your visitors when they arrive at your Facebook Business Page, so they’ll be inclined to stick around.
Step 7. Invite an audienceYour Facebook Business Page now represents a robust online presence that will make potential customers and fans feel comfortable interacting with you.
Now you need to get some followers!
Start by inviting your existing Facebook friends to like your Page. To do so, just scroll down to the bottom of the Set Your Page up for Success box and expand the section called Introduce Your Page.
Source: Facebook
Click the blue Invite Friends button to bring up a list of your personal Facebook friends.
Select which friends you want to invite, then click Send Invites.
Use your other channels, like your website and Twitter, to promote your new page. Add “follow us” logos on your promotional materials and email signature. If you’re comfortable doing so, you can ask your customers to review you on Facebook, too.
To grow your audience quickly, check out our post on how to get more Facebook likes.
How to optimize your Facebook Business Page
Now that you know how to create a Facebook Page for business, it’s time to think about ways to optimize your Page. These strategies will help maximize engagement so you meet your Facebook (and social media) marketing goals.
Here’s a quick video overview of the steps you can take to optimize your Facebook Business Page. We’ll dig into these components in more detail below.
Add a pinned postIs there important information you want all visitors to your Page to see? A promotion you don’t want them to miss? A top-performing piece of content you want to show off? Put it in a pinned post.
A pinned post sits at the top of your Facebook Business Page, just under your cover image. It’s a great place to put an attention-grabbing item that will draw your visitors in and make them want to stick around.
Start by publishing a new post, or scrolling down your feed to find an existing post you want to pin to the top of your Page. Click the three dots on the top right of the post, then click Pin to Top of Page.
Source: Facebook
Once you’ve pinned the post, it will appear under the heading PINNED POST at the top of your page.
This is only for your internal view. To visitors, it will just show as the first item under Posts, with a blue thumbtack icon to indicate it’s pinned.
Source: Facebook
Make the most of templates and tabsTabs are the different sections of your Facebook Page, like the About section and Photos. You can customize which tabs you want to include and the order in which they appear in the left Manage Page menu.
If you’re not sure which tabs to include, check out Facebook’s various templates.
Source: Facebook
Each template has a set of buttons and tabs designed for particular types of business. For example, the Restaurants & Cafes template includes tabs for a menu, offers and reviews.
To access templates and tabs, click Settings in the Manage Page menu, then Templates and Tabs.
Like other PagesSince Facebook is, after all, a social network, it’s a good idea to use your Page to build a community for your business.
One way to build community is to connect with other Pages that are relevant to your business (but not competitors).
For example, if you run a shop in a popular shopping area or mall, you could connect with other shops in the same area. Think of this as an online version of your local business improvement association or chamber of commerce.
If you have a virtual business, you could connect with other businesses in your industry that could provide additional value for your followers without competing directly with your products.
To follow other businesses, navigate to their Facebook page, then click the more icon (three dots) under the page’s cover photo. Click Like as Your Page. If you have more than one Facebook Business Page, choose which one you want to use to like the other business, then click Submit.
Source: Facebook
Pages will receive a notification when you like them and may check out your Page or even give you a like in return.
Your business page gets a news feed separate from your personal profile, so you can interact with all the businesses you follow from your business profile. To see all the content from the Pages you’ve liked as your Page, just select your Page and click News Feed in the left menu. If you haven’t liked any Pages yet, Facebook will provide a list of suggestions to get you started.
Source: Facebook
Join Groups as your Page
Facebook Groups represent an organic opportunity to reach many people who are interested in a specific topic, but without paying for ads. Joining and posting to a relevant Group as your Facebook Page helps anyone who is curious about your post click through to your business page, rather than your personal profile. Here’s a quick tutorial that explains how to join as a Page (it can be tricky!)
Review your settingsYour Facebook Page settings allow you to get into some pretty fine detail about who can administer the Page, where your posts are visible, words banned from the Page, and so on. You can also see people and Pages who have liked your page, control your notifications, and so much more.
Think of the Settings tab as your behind-the-scenes console for every adjustable parameter available to you. Take a few minutes to go through each setting and make sure that it’s optimized for how you want to manage the Page and how you want your audience to interact with you.
To access your settings, just click Settings at the bottom of the Manage Page menu.
Source: Facebook
Check your settings regularly, as your preferences and requirements may change as your business—and social following—grows.
For even more control over who can administer your Page, and to control the roles filled by team members, contractors and agencies, consider setting up Facebook Business Manager.
Learn from Page InsightsThe more information you have about your audience, the more content you can create to satisfy their needs.
Facebook Page Insights makes it easy to gather data about how your fans are interacting with your Page and the content you share. To access Page Insights, click Insights in the Manage Page menu.
Source: Facebook
Insights gives you information about your Page’s overall performance, including some data on audience demographics and engagement. You can see metrics on your posts so you can understand how many people you’re reaching.
You’ll also see how many comments and reactions are gained from specific posts—data that helps you plan future content.
A key feature of Insights is the ability to see how many people have clicked on your call-to-action button, website, phone number, and address.
This data is divided by demographics such as age, gender, country, city and device, making it easier for you to tailor future content to your audience. To access this information click Actions on Page in the Manage Page menu.
For more details, check out our post on how to use Facebook Page Insights.
Link to your Facebook Page from other web pagesBacklinks help boost the credibility of your Facebook Business Page and may help improve your search engine ranking. They also help direct new potential followers to your page.
Include a link to your Facebook Page at the bottom of your blog posts and where appropriate on your website. Encourage other companies and bloggers to do the same when you collaborate.
Once your Facebook Page is set up and optimized, check out our full guide to Facebook marketing to take your Facebook strategy to the next level.
Manage your Facebook Business Page alongside all your other social media profiles using Hootsuite.
From a single dashboard, you can create and schedule posts, engage followers, monitor relevant conversations, measure (and improve!) performance, and much more.
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Grow your Facebook presence faster with Hootsuite. Schedule all your social posts and track their performance in one dashboard.
Free 30-Day Trial
How to create a business page on Facebook and set it up
We tell you how to create a business page on Facebook*, link an Instagram profile*, set up shopping tags, connect a store with a product catalog and set up a chatbot that will work in Messenger.
Why you need a business page on Facebook*
Launching targeted advertising . Without a page, you won't be able to run targeted ads even on Instagram*.
Store creation . So far, only through the business page you can create shopping tags for Instagram*.
Business card .
A business or specialist can create an analogue of a landing page, where services, menus and products will be listed. A link to such a page can be placed on the site or in your personal profile.
How to fill out a business page on Facebook*? Step by step instructions are in our article.
How to create a business page on Facebook*
Step 1. Add a business page on Facebook* . We go to a personal page on the social network (or create a new one) and go to the "Menu" section. Next, select "Page". If anything, here is a direct link to create a page.
Creating a business page on Facebook*Step 2. Making a description of a business page on Facebook* . In this window, specify the name of the future page, select categories and write a description.
Title: You need to meet a number of requirements. You cannot use a "ladder font" (for example, Kafe) if it is not part of the official name of the company. It is also forbidden to use the word "official" if the page is not official.
Facebook* also monitors its brand - you cannot use the name of the social network in the page title. For a complete list of requirements, see What Page Titles Can I Use on Facebook*? in the Help Center. nine0003
Important: think about the name - it will be possible to change it later only by contacting the Support Service.
Add the name of the future page, select a category and describe itCategories: the social network offers to select up to 3 tag categories for the page. For example, for a cafe, you can specify "restaurant", "food and drinks", "food delivery". Choose options from the drop-down menu. For example, if you enter “service”, then Facebook* will offer the options “Taxi Service”, “Correspondence Service”, and so on. We add those that are closest to the company. nine0003 If there is nothing suitable - put the closest in meaning
Description: the text will be displayed in the "Information" section and will help visitors understand what the company does.
The block limit is 225 characters. Briefly describe what the company does, what services it provides, or what the purpose of the page is. For example, a company sells headphones. We write: "We sell and repair headphones of any brand in Moscow and the region."
Made a description, selected tags and added information? Then click "Create Page" and proceed to the next step.
Step 3. Making the design of a business page on Facebook * . After creating the page, you will be able to add a profile photo and upload a cover image. Recommended size:
- logos - 170 x 170 pixels;
- covers - 1640 x 856 pixels.
Click "Save".
Cover position can be customized, but no logo Step 4. Setting up a business page on Facebook * . In fact, the page is ready to go, all that remains is to come up with a short name and, if required, connect the button.
Short name: the function allows you to change your page URL to the one you want. Instead of Facebook*/coffeebreakzit-1345353353, you can do Facebook*/coffeebreakzit. This link is easier to remember and print on brochures. Names and symbols that have already been used (except for numbers) cannot be used in the title. nine0003 Page name limit - 50 characters
Button: button name can be changed and put a phone number, a link to a website, WhatsApp or a catalog with goods.
Buttons can lead to a website, mail or phone numberStep 5. Add a website, address, opening hours . On the main page, Facebook* will prompt you to complete the setup. You can do this right now or later in the settings, in the "Page Info" section. Let's go through some points.
You don't need to go to the settings - all the basic data can be filled in directly on the page Add a website / phone number or indicate that it is not there.
Specify the opening hours: around the clock, closed or scheduled.
Opening hours will be useful for customers - when you go to the Facebook page * will show whether the institution is open now or notSpecify the location: address, city, postal code. We mark a point on the map - this is your geotag, which can be used on Instagram *. nine0003 If there is no physical address, put “My page does not have a location”
If you have specified a category from public catering, Facebook* will offer to create a tab with a menu: upload photos of dishes, indicate the possibility of delivery, cost and payment methods. We will tell you more about setting up tabs in a separate block, and now about general settings.
You can’t order through the menu - this is an information cardHow to add more information about a business page on Facebook *
In the settings in the "General" tab, you can prevent users from posting content in your feed (it is enabled by default), set up an audience for posts, enable automatic subtitles for videos.
How to prevent people from leaving posts in the feed of a business page
The function closes the ability to leave posts in the feed.
How to close: Settings → General → Visitor Posts → Prevent other people from posting on my Page. nine0003 Now only page owners with assigned roles can write posts to the feed
How to enable audience settings for posts
After enabling, you can choose who will be shown a post in the feed by gender, age and interests. The function will become available at the time of writing the post.
How to enable: Settings → General → Audience News feeds and post status.
The function will help direct posts to a specific part of the audienceHow to enable blocking from swearing and spam
You can upload a list of stop words and the social network will block comments with them. Facebook* also has a built-in swear filter that works automatically based on the words that users most often flag as inappropriate.
How to enable stopword moderation: Settings → General → Page Moderation.
How to enable swear blocking: Settings → General → Obscene language filter.
How to promote your page on Facebook* using recommendations
A business page can end up in the "Recommendations" section - this is a special block with a list of pages that are shown to users. There is a drawback - after turning it on, the “Recommendations” block will also appear on your page.
How to enable: Settings → General → Related Page Recommendations.
Not every business will agree to advertise competitors, but the function is interestingHow to delete a business page on Facebook *
You can temporarily hide the page - admins and moderators will see it, but not users. Or completely delete the page if it is no longer relevant. nine0003
How to hide a page on Facebook*: Settings → General → Page Status → The page has been removed from publication.
How to delete a page on Facebook* permanently: Settings → General → Delete Page.
How to customize the appearance of a business page using templates and tabs
You can customize the appearance of a business page and the layout of the menu tabs: services, jobs, menus, gallery, and so on.
Facebook* prepared ready-made options for restaurants, venues, companies, public figures. A template is a set of buttons and menu items, it does not affect the issuance of posts or the rearrangement of other page blocks. nine0003
How to customize the template and arrangement of menu tabs: Settings → Templates and tabs.
What can be configured in the page menuYou can turn off some items from the menu. For example, remove reviews, menus, vacancies, offers. Basic items cannot be removed: photos, videos, information and community will always be in place. But you can rearrange them in the desired order.
Setting up tabs manuallyHow to add services to a business page on Facebook*
First you need to activate the tab in the page menu.
To do this, go to Settings → Templates and tabs. In the "Tabs" section, turn on the "Services" slider.
Return to the page and click on the new tab.
Services are set up from the main pageAdd services: enter the name, price, make a description, set the time and attach the image. We save.
Services can be swapped, edited and deletedIt is impossible to order or add a service to the basket - this is a static card that only conveys information. It will come in handy for specialists to create business cards – a Facebook profile* can be used as an analogue of a landing page.
This is how the user sees the section with servicesHow to add a menu to a business page on Facebook*
Just like the services: Settings → Templates and tabs. In the "Tabs" section, turn on the "Menu" slider. We return to the main page and add positions. nine0003
You can upload photos of dishes, name them (preferably with a price) and provide information about the company: delivery, prices, payment options, average bill, type of cuisine.
Important : you must have an account in Business Manager - you will need to link it to the directory later.
We do not select “Create a store” – you will be redirected to the application form and you will still have to make a catalogSelect the type of goods that will be in the catalog: retail, real estate, cars, media content or tourism.
Choosing the type of catalog on Facebook*Choosing how we will make product cards: manually or we want to download them from a ready site through partner platforms. You don't need to add anything right now, so pick whatever you like. nine0003
Next, you will need to select an account in Business Manager that will be associated with the directory. Select and click Save.
The catalog will appear on your personal page in Commerce Manager.
Click on the created catalog and add products: upload photos, make a description, indicate the price and leave a link to the site where you can buy this product. Once everything has been added, click "Upload Products".
This is how the catalog setup window looks likeThe only thing left to do is enable the store on the business page.
We return to Facebook* and add a new item to the menu: Settings → Templates and tabs → the Store slider.
We return to the main page. We click on the new tab in the menu and go to the Commerce Manager - we are asked to create a store. We go through all the steps for creating a store: you will need to specify the payment model, page, advertising account, select a catalog and send the questionnaire for moderation. nine0003 After that, we are waiting for Facebook's decision*
Without a product catalog on Facebook*, you cannot add shopping tags for Instagram* - they will become available after its creation in the "Usage scenarios" section.
How to set up access to a Facebook business page*
You can assign other people to manage your Facebook business page*, but keep full access to yourself. You can connect a targetologist who will run ads, but he will not have full access to the page. nine0003
There are 5 roles in total:
- Administrator - full rights.
- Editor - full rights, except for assigning roles on the page.
- Moderator - limited rights: can post, send messages and set up ads.
- Advertiser - limited rights: can run ads and view statistics.
- Analyst - limited rights: can view statistics.
How to add a person to a role: Settings → Roles on the Page. nine0003
An invitation can be sent to your Facebook account* or by email. Existing roles - edit: remove or reassign status.
Roles allow you to connect teams and help run ads on Instagram* from other accountsHow to link a Facebook* business page to Instagram*
First you need to create a Facebook* business page for Instagram* – follow the step-by-step instructions above.
Linking is needed in order to use the full functionality of a business account on Instagram*: run ads and view statistics. Learn more about the features in the Instagram business profile guide*. nine0003
How to link a Facebook page* to Instagram*: Settings → Instagram* → Connect page.
Connecting opens the possibility of cross-posting to both social networksImportant : linking hundreds of pages to one Instagram account* will not work - only one Facebook page* can be linked to an Instagram profile*. Read about how to unlink a page in a separate instruction on the blog.
How to connect a chatbot to a Facebook business page*
In the "Messaging" settings, you can make a standard greeting that will automatically come to all users who open a conversation in the Messenger. You can also set up a simple chat bot that will answer frequently asked questions.
How to enable Instant Messaging: Page Settings → Messaging → Start a Messenger Chat.
How to set up a chatbot: Page Settings → Messaging → While chatting in Messenger. nine0003 A nice feature: the chatbot can substitute a person's name in the text
Chatbots are configured in Business Suite - a single tool for managing accounts on Facebook*, Instagram* and Messenger. There are many functions: you can prescribe ready-made answers to questions. For example, "How much does coffee cost?" or "Where are you?" Questions will appear when opening a chat in the Messenger - by clicking on them, a person will immediately receive an answer. You can add a link button or an attachment to the response.
Write the text for the greeting and make options for quick answers to questions. Then go back to the social network and enable the function in the settings. nine0003 You can add a link button or an attachment to the response from the chatbot
If a person writes a text message, you will see it in Business Suite, and Facebook* will send a notification.
Important : The bot doesn't work very well. After clicking on a ready-made question, the menu disappears and you cannot return to it, and if a person writes a question not according to the template, then the answer from the bot will not come.
The person did not put a question mark - the chatbot cannot answerSee also: “Why do you urgently need a chatbot”
How to use cross-posting
After setting up a page on Facebook* and linking it to Instagram*, you will be able to post through Creator Studio – this is a single account for publishing posts on Facebook* and Instagram* with the ability to view statistics. True, the functionality is limited: it will not be possible to put Instagram Stories on the backlog* or edit photos before publishing.
Our auto-posting service SMMplanner solves the problem - it allows you to edit stories with all stickers, process photos and videos and schedule publications at least a month in advance.
Enjoy. You can learn more about Facebook* in a special section of our blog - all the guides, instructions and tips are collected there. They will help you better understand the work of the news feed and advertising account algorithms. nine0003
How to create a business page on Facebook in 2022: step-by-step instructions
A business page on Facebook is a page of a company (similar to a business account), a brand, and any other organization. Potential customers can find your contacts, a list of services, see reviews from other users, and contact you on this page. For you, a business page is an opportunity to run ads on Facebook and Instagram, communicate with customers, as well as another way to promote. nine0003
In this article, you will learn how to create a Facebook business page, set it up properly, and use it to attract customers.
Advertising: 2VtzqwCpaPT
Read also : 10 best targeting courses
How to make a business page on Facebook: step by step instructions
Let's not languish for a long time and get straight to the point.
We will show the process of creating a business account from a computer, if you are making a page from a phone, then the procedure is exactly the same. nine0003
Step 1: Create a business page.
In order to create a business page, you need a personal account. If you are already registered, go to Facebook, press the big plus sign on the top panel and select "Page".
Step 2: Name, category and description.
The page creation window opens. In the left part, you need to enter the name of the business page on Facebook, select a category and add a description. On the right - a preview will be available and all the changes that you make will be displayed. nine0003
Here are a few suggestions:
- Name - put your company or brand name so customers can easily find you;
- Category - Specify the category your business belongs to. You can select no more than 3 categories;
- Description - here you briefly and concisely describe ( no more than 255 characters with spaces ) what your company does.
Contacts in this section do not need to be specified, there will be a separate field for them. nine0057
Finally, click "Create Page" at the bottom. After that, a notification will appear that the page has been created and you can continue to edit it here, or by clicking "Save", go directly to the page. So let's do it, and proceed to the configuration.
Setting up and designing a business page
Step 3: Page cover.
Before you put the cover, make it according to our instructions: "How to make a beautiful cover for Facebook." After, in the place where the cover will be, click "Edit", select "Upload photo" and upload the picture from your PC. nine0003
If you want to be creative, but nothing works, you can peep ideas from competitors or take ready-made templates from services like Canva. Alternatively, you can set a video as the cover.
Step 4: Profile photo.
A profile photo accompanies all your comments and posts.
Here, a personal photo or company logo would be ideal. To set a profile photo, click on the camera icon, then "Edit profile photo" and upload a picture from your computer. nine0003
After uploading, you can change the scale and position of the picture.
Please note that your profile photo must be at least 180 pixels wide and high. In order for the page avatar with your logo or text to be shown in higher quality, use a PNG image.
Step 5: Unique username.
Set a unique username - this is the part in the URL of the page that is displayed in the address bar of the browser, after facebook.com/. Click "Create @username".
A window opens where you need to enter a unique nickname for the page. No more than 50 characters without spaces, only letters of the Latin alphabet and numbers can be used. If the name is free, a green checkmark will appear next to it.
Step 6: Action button.
Here, in the header of the page, we immediately set up a button that will be visible to all guests of the page. Click "+ Add button". nine0003
In the window that opens, select the appropriate option. You can put a subscribe button, send a message to WhatsApp, go to the site and others. The button can be changed at any time.
Step 7: Contact information.
In the menu on the left, click "Edit", on the right, a field for entering information opens. Here, first we indicate the phone number (you can specify the number to receive messages in WhatsApp), email address and website.
We go down below and enter the address.
Specify the hours of operation. Below there are additional options that allow you to specify the operating mode on holidays.
You can also specify other data: products, price range and pages in other social networks.
This completes the basic page setup.
This page can be linked to an Instagram account, it contains contact details and an action button is configured. Next, we move on to advanced settings that will allow you to use your Facebook business page even more efficiently. nine0003
Interesting: How to set up Facebook ads
How to use a business page for promotion
Template and tabs website. In particular, choose a page design template and include the necessary sections. Open the settings and find "Templates and tabs". Here you can choose the appropriate design template.
For example, if you use the cafe page template, the Offers and Jobs tabs will appear, and the action button will change to Directions.
Tip : Experiment with patterns by changing them. So you will choose the most suitable one. Then you can manually customize the template by turning off unnecessary tabs or swapping them.
Set up a welcome message
If you enable this option, every time someone visits your business page, a welcome message will automatically be sent to them.
This will increase the conversion of the page and allow you to quickly build communication with a potential client. nine0003
We go to the page settings, open the "Messaging" section, find and activate the "Show greeting" item. Then click "Edit" to set your message.
Enter the text of the welcome message. The character limit is 160 with spaces. You can use emoticons and username. At the end, click "Save". Please note that the message will go to Messenger.
How to link a business account to Instagram
In the Instagram section, you can link a business page to your Instagram account. This will allow you to publish content immediately on Facebook and Instagram, reply to messages on any social network, and respond faster to new comments. To communicate, click "Connect account", then you will need to log in through Instagram to confirm adding an account.
After linking the business page with Instagram, you will also have access to Creator Studio ( free auto-posting and statistics service ), as well as in the Rights Manager ( copyright protection ).
Also, if you plan on having both Instagram and Facebook presence, we recommend that you manage your Pages in Business Suite.
Link to WhatsApp
In the WhatsApp section, you can link a business page to a messenger and you can be contacted on WhatsApp directly from an ad or from your Facebook Page. This is handy if you're used to replying to people on WhatsApp.
To get in touch, select a country code and enter a phone number. You will receive a verification code to verify that the number belongs to you. nine0003
We also recommend that you set up a WhatsApp business account to access more features.
Invite your friends to like it
In general, Facebook promises to remove the Like button from business pages, but even when it is removed, everyone who likes your page will remain subscribed to it. Therefore, we do not ignore the opportunity to attract the first audience. On the business page itself, scroll down a little and find a column where you can invite friends.
Click "View All Friends". nine0003
In the window that opens, select all friends or those who will definitely be interested. Also, in the lower left corner there is an option that allows you to send invitations to private messages ( no more than 50 pieces at a time ). Once selected, click "Send Invitations".
There is a "More" button, you can also invite friends through it.
Follow the statistics
To keep track of how effectively the page is developing, there is a "Statistics" section. You can access it through the settings. nine0003
Statistics provides an overview of all indicators in general, as well as detailed statistics for each metric separately ( left menu ). Here you can also download all the data, the "Export data" button in the upper right corner.
Access control
At some point, you may need to transfer control of a business page or add other team members to collaborate. For example, a sms manager who will be responsible for posting or a targetologist who will run ads.
