How can i get more likes for my facebook page
10 Tactics That Actually Work
“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook.
In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Then in 2009, Facebook added an identical feature to its platform. And ever since, we’ve all been trying to figure out how to get Facebook likes.
The potential audience Facebook offers is massive. Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 billion accounts.
Source: Digital 2022 Global Overview Report
Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Then we’ll go over some practical suggestions to help you get more likes on Facebook.
Click any of the tips below to jump ahead, or keep scrolling and read the guide in its entirety.
1. Start with strong social marketing fundamentals
2. Know what your audience wants to see
3. Know when your audience is active
4. Stay up-to-date with Facebook trends
5. Pin a popular post
6. Work with Facebook influencers
7. Take advantage of cross-promotion
8. Run ads
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
Why are Facebook likes important?
Likes are a ranking signal for Facebook’s algorithm
Likes are important because they contribute to which posts Facebook’s algorithm pushes to the top of users’ feeds.
The algorithm is a black box of math that orders posts. Lots of factors go into the box, and a user’s feed comes out.
Likes and the algorithm have a long history together. In fact, the first feed algorithm was based on likes alone.
Details about the current Facebook feed algorithm are a trade secret. But likes are probably an important part of it. They’re also a part that everyone can see.
They serve as social proof
Most of the factors in Facebook’s algorithm are invisible to users, but likes are different. Because anyone can see them, likes provide social proof to influence your audience. This makes likes a key part of getting users to engage with your Facebook content.
Social proof is just a fancy word for peer pressure. More specifically, social proof refers to the way people tend to do what other people are doing when they’re not sure what they’re supposed to do.
If you’re alone next to a cliff, you might hesitate to jump off. But if you see all your friends jump off, you’ll be more likely to try it yourself.
User engagement works the same way.
Likes are proof that other users have already engaged with your post. When other users see this, they’re more likely to do the same.
Should you buy Facebook likes?
Given how important likes are to a thriving Facebook presence, it can be tempting to buy them. We’ve seen the ads — “High quality! 100% real and active users! Affordable prices!” But no matter what that pop-up says, buying Facebook fans is not a good idea.
For one thing, there are ethical reasons not to do it. But if you need a Hootsuite blog post to tell you that, then I probably won’t convince you now.
There is also the risk that you’ll get caught. Facebook’s official stance on fake likes is ambiguous. It doesn’t explicitly ban buying likes. It also doesn’t say that the platform won’t go after users that buy likes.
Even if Facebook itself doesn’t care if you buy likes, your customers probably do. Building trust with your customers is one of the main benefits of social media marketing.
If they find out that you’re buying likes, you throw all of that away.
On a purely self-interested level, buying Facebook likes is still a bad idea even if you’re never caught. This is because you’re not just lying to other Facebook users; you’re lying to yourself. All those fake likes you buy will gum up your social monitoring efforts.
Social monitoring is when you use data related to your brand from social media to gain business insights. Platforms like Hootsuite offer powerful tools to analyze the data your social media presence generates. When you fill up your Facebook presence with noise like fake likes, you make it harder to find out what real people want.
How to get more likes on Facebook
There are basically two ways to get more Facebook likes: increasing your reach and increasing engagement. But the two often go hand-in-hand.
Increasing your reach means getting more eyeballs on your content. The more people who see your post, the more chances it has to get likes.
Increasing engagement means getting more likes from the people who see them. When you make content that your audience wants to see, you get likes more efficiently than if you hit Post on the first thing that comes into your head.
It sounds deceptively simple. But we’ve got eight tips to help you master the fine art of getting more Facebook likes.
1. Start with strong social marketing fundamentals
When you know what you’re trying to accomplish on social media, all parts of your social media presence benefit. Before scheduling your next Facebook masterpiece, think about how that post contributes to your overall marketing goals.
Good social media fundamentals mean following a social media marketing plan that aligns with your business objectives.
After all, successful content marketers are six times more likely to have a documented strategy in place.
2. Know what your audience wants to see
To make content that your audience will engage with, you have to spend some time finding out what they like. Making decisions based on data from your specific context will help you make posts that get more likes.
Luckily, there are plenty of tools to help you analyze your data. You can use Facebook’s official analytics platform, Business Manager, to dig into data from all of Meta’s social media platforms.
There are also third-party services, like Hootsuite Analyze, that integrate data analysis across all social media platforms.
Once you’ve got the data, make sure you focus on the right numbers. Engagement metrics like applause rate (the number of approval actions a post receives relative to your total number of followers) and virality rate (the number of people who shared your post relative to the number of unique views it received) can help you pinpoint the type of content that resonates with your audience.
3. Know when your audience is active
One simple way to get more likes is to post when your audience is most active. Although the chronological timeline has gone the way of the dodo, the algorithm still prioritizes recent content.
It’s simple, but not always easy. First, you have to find out when the best time to post on Facebook is.
There are general trends that apply across the board. Between 8:00 a.m. and 12:00 p.m. on Tuesdays and Thursdays is the best time in general.
Tools like Hootsuite Analytics can use data from your social media presence to find out the best times to post based on your account’s historical performance.
Source: Hootsuite Analytics
Once you know where your sweet spot is, the next step is to consistently post content during those times. Users (and algorithms) pay attention to accounts that post regularly. But accounts that flood their feeds turn them off. Strike the right balance by using a Facebook posting schedule.
4. Stay up-to-date with Facebook trends
You’ll attract more attention when you stay on top of the latest trends. Facebook users are looking for content that’s relevant to them.
Facebook Reels are the fastest-growing format on the platform, and Facebook promotes them pretty much everywhere. Take advantage of the rise of Reels to get more likes from your short-form video content.
People are still using Facebook as a way to research brands, too. Hootsuite’s 2022 Social Media Trends report found that 53% of users 16–24 use social media as their primary way to research brands. Give users what they want by posting content with information about your brand.
More and more users are making in-app purchases in their social media apps. Meet your audience’s needs by setting up a Facebook Shop to get more likes across the platform.
Source: Facebook
Take things a step further and put your brand on Facebook’s Live Shopping feature. It’s a great way to get eyes on your business and likes for your Facebook page.
But don’t just blindly follow trends without making sure they fit within your overall content strategy. The Facebook echo chamber was an important cause of the disastrous pivot to video in the late 2010s. If you try out a trend, make sure to look at the data to see if it’s working for you.
5. Pin a popular post
A lot of these tips boil down to “figure out what’s doing well and do more of that.” When you pin a popular Facebook post, you’re giving it more visibility. This gives a post with a lot of likes that chance to get even more.
Source: Monte Cook Games on Facebook
Monte Cook Games, for example, pinned their latest Kickstarter campaign to maximize its visibility. As more users see the post, the snowball effect kicks in,l boosting their presence on both platforms.
6. Work with Facebook influencers
Brands are engaging in influencer marketing more than ever. In 2022, two-thirds of US social media marketers report using influencer marketing.
Just three years before, in 2019, only half did.
Source: eMarketer
Collaborating with an influencer, especially one that can speak directly to your target audience, can help you produce engaging content your followers won’t want to miss.
Source: ASOS on Facebook
When clothing brand ASOS, for example, reposts content from influencers with their own large audience, both sides benefit from the exposure.
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
Get the free guide right now!
7. Take advantage of cross-promotion
If you’ve got a great following on other social channels, take advantage of it! More than 99% of Facebook users have accounts on other social media platforms.
Source: Digital 2022 Global Overview Report
Try promoting Facebook-specific content on other social media to increase your posts’ visibility.
Join us on Wednesday 23rd at 11am on our Facebook page –https://t.co/SRuJNPgbOR – for a Facebook Live with Great British Sewing Bee judge and fashion designer @paddygrant pic.twitter.com/YdjE8QJWey
— singersewinguk (@singersewinguk) June 18, 2021
Source: SingerSewingUK
Just over 80% of Twitter users are also on Facebook. By tweeting about an upcoming Facebook event, Singer makes it easier for their audience to stay up to date with their social media activity.
Cross-promotion isn’t limited to social media, either. Don’t forget to link to your Facebook page on your website and include it on your business cards. Make it easy for people to find your brand on social media — after all, they can’t like your posts if they never see them.
8. Run ads
Some of the tips here will help you improve your organic reach, but unfortunately, organic reach is in decline on social media.
Without paid promotion, a brand’s posts will only be seen by about 5% of their followers. But if you do choose to run ads, you can take advantage of Facebook’s detailed ad targeting to make sure your posts reach your ideal audience.
Be fully connected to the cloud with our new additions: Dropbox, OneDrive and Google Drive integration.
Posted by REMARKABLE on Monday, May 9, 2022
Source: remarkableAS
Remarkable doesn’t wait for word-of-mouth to spread the news about their product’s latest features. They make use of the data Facebook collects to make sure their message gets to the people most likely to respond positively to it.
Manage your Facebook presence by using Hootsuite to schedule posts, share video, engage with followers, and measure the impact of your efforts. Try it free today.
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How to Get More Likes on Facebook [18 Proven Tips That Work]
Want to know how to get more likes on Facebook?
Are you sick and tired of promoting your Facebook page — only to see minimal results?
Worry no more. We’ve got your back with these top-picked tips guaranteed to increase likes on your Facebook business page over time.
By using these Facebook marketing hacks, you can increase brand awareness, skyrocket user engagement and boost your Facebook page fans.
Before we talk about these high-value tips, let’s differentiate between Facebook likes and followers, shall we?
Facebook Likes vs. Followers
“How to get more Facebook page likes?”
“What to do to get more Facebook followers for business page?”
“How to get likes on Facebook page?”
If you’re promoting your Facebook page, you may have typed these questions in Google before.
Not really. There’s a slight difference.
Someone who likes your Facebook page is called your page’s fan.
Since your fans like your page, they automatically follow you, too. Plus, having Facebook fans means these people choose to connect their name to your page publicly.
Meanwhile, when someone follows your Facebook page, this doesn’t automatically make them a fan.
Someone can follow your page but not “like” it. They’ll receive updates when you post, but they’re not publicly connected to your Facebook page.
Ideally, it’s best to get Facebook fans who like and follow your business page at the same time. You can use it for added social proof since Facebook fans may show up in ads about your page as well.
Why Are Facebook Likes Important?
There are tons of reasons why your Facebook page needs to get more likes on the platform, such as:
- Increased Brand Trust – The more Facebook likes your page has, the more trustworthy your brand appears to your target audience.
- Influence Facebook’s Algorithm in Your Favor – Facebook’s algorithm is strongly influenced by the number of likes a Facebook page has. The more likes you get, the higher your chances of being featured on your followers’ timelines.
- More Potential Customers – 78% of shoppers have found retail products to buy via Facebook. Getting more Facebook likes can help you get discovered by future customers who may be interested in what you’re selling.
Simply put, for your business to succeed online, you need to master the art of increasing your likes on Facebook.
How to Easily Get More Likes on Facebook
Since buying fake Facebook followers and likes is never a good idea, how can you grow your page organically?
You can get more Facebook likes by increasing both your page reach and page engagement.
When you boost your Facebook page reach, you can get more people to see your posts, so there’s a higher chance they’ll like them.
And when you improve your Facebook page engagement, you can get more users to interact with your posts by liking, sharing, or commenting. Facebook’s algorithm likes to feature posts with lots of engagement, so you’re more likely to appear on your audience’s timelines.
Ready to start getting more likes on your Facebook business page? You can click any of the Facebook marketing tips below to skip ahead.
Or, you can continue scrolling and read this ultimate guide to getting more likes on Facebook.
Top Tips to Get More Likes on Facebook
- Use a Catchy Facebook Page URL
- Optimize Your “About” Section
- Pin Your Top-Performing Post
- Show Your Facebook Page on Your Site Page
- Display Your Facebook Posts on Your Sidebar
- Use Recognizable and Relevant Photos
- Post When Your Fans Are Online
- Post Audience-Targeted Content
- Show Free Facebook Events on Your Site
- Use Facebook Videos to Your Benefit
- Put Your Facebook Page on Your Newsletter
- Cross-Promote on Other Social Platforms
- Run a Facebook Giveaway
- Create a “Like Us on Facebook” Popup
- Boost Facebook Engagement With Questions
- Include Your Facebook Page URL on Emails
- Create a Helpful Facebook Group
- Convert Post Likes into Facebook Page Likes
Let’s start with the simplest trick to help you get more Facebook likes:
1.
Use a Catchy Facebook Page URLMake sure your page URL is memorable — after all, how can you expect people to like your page if they can’t even recall it correctly?
Look at these 2 Facebook page URLs and ask yourself, which is easier to remember?
- www.facebook.com/832OLzwb; or,
- www.facebook.com/wpbeginner
It’s the 2nd one, right?
Instead of using a random string of words and numbers, use your company name as your Facebook page name. Remove unnecessary words that sound spammy or unprofessional.
You can do this by going to Page Settings » Page Info and changing your page URL under username.
A memorable page URL helps with Facebook search as well. It’s easier for your audience to search for your Facebook page when you use an easy-to-remember URL.
To help you market your brand better, check out this post on how to promote your business on Facebook.
2. Optimize Your “About” Section
To increase your page’s likes on Facebook, completing its “About” section is a low-hanging fruit that every brand can easily do.
If your page has complete information, it looks more trustworthy in Facebook’s eyes. This means that Facebook will more likely show your page’s posts over other pages with incomplete information.
How can you stand out from your competition?
Optimize your Facebook page information. Yes, you can also optimize your Facebook page for search. After all, Facebook is a search engine as well.
How?
Start by using relevant keywords in your About section. For example, check out WPBeginner‘s “About” section below.
Sure, all the fields are completely filled out. But that’s not all. They’ve also optimized the “About” section by using keywords that fulfill their audience’s search intent.
Imagine you’re a newbie who wanted to get tips on how to work on your WordPress website. So, you typed “wordpress for beginners” on Facebook.
See the number 1 item on the search results — it’s WPBeginner’s Facebook Page.
And as a bonus, their official Facebook group also showed up on the search results because its “About” section is optimized as well.
3. Pin Your Top-Performing Post
Another quick tip to boost your Facebook page likes is to pin your top-performing posts at your page.
To maximize its lifespan, you can pin top-performing posts on top of your Facebook page. After all, users already engaged with it before. So, there’s a high chance that someone visiting your page can see it and engage with it as well.
The more people engage with your top posts, the more engagement your page and the higher your chances to be discovered by your target audience.
No existing top-performing posts yet?
No worries. Just think of this rule of thumb when looking for a post to pin: what reason can you give your page visitors to stay and like your page?
It can be a time-sensitive offer like a sale that only your Facebook fans will know about.
You can also pin a post that asks your fans to share more about themselves — with a chance to win a reward, to give them that slight nudge to engage with you.
Want to start pinning? Here are the best Facebook post types proven to skyrocket your engagement instantly.
4. Show Your Facebook Page on Your Site Page
One of the easiest ways to boost your Facebook likes is to take advantage of your site traffic.
Every day, how many unique visitors does your website receive?
50? 500? 5,000?
Imagine if at least 1% of your daily unique visitors like your page just because it’s displayed on your WordPress site. That’s 50 Facebook fans per day for every 5,000 unique visitors!
Showing your Facebook page feed on your company website is an effective way to get more likes on your Facebook page.
By using Facebook Feed Pro plugin, you can easily display your Facebook page feed on your website with just a few clicks.
It’s the best Facebook feed plugin to help you create, customize and display beautiful Facebook feeds on your site — no coding needed. It’s trusted by over 250,000 users with a high rating of 4.
9/5 stars, after all.
Using this plugin, you can add your Facebook page feed to your:
- About page
- Products page
- Reviews or testimonials page
- And more…
After all, your website visitors have already shown interest in your brand by visiting your site. The next step? Encourage them to like your Facebook page by displaying it on your WordPress site.
The best part about Facebook Feed Pro is it automatically copies your site’s theme. This way, you can show gorgeous Facebook feeds that match your brand’s visual identity, even if you don’t have any design experience.
Check out this helpful guide on how to embed a Facebook feed on WordPress to find out how you can start doing this.
Speaking of showing Facebook content, did you know that you can add Facebook widgets to your website as well?
By showing your Facebook feed on your site’s sidebar, you can display your Facebook page to as many people as possible.
Plus, the people who see your site have already shown interest in what you have to offer, so they’re more likely to like your Facebook page and posts.
With the help of Facebook Feed Pro, you can show your Facebook page posts on your sidebar in less than 5 minutes.
Here’s a quick guide on how to display Facebook posts as a widget on WordPress.
6. Use Recognizable and Relevant Photos
What do your customers first see when they go to your Facebook page?
It’s your profile and cover photos, of course. That’s why it’s important that you use eye-catching photos that encourage your page visitors to engage with you. The more engagement you have, the more likes your page can get.
For brand awareness, use your brand’s logo as your profile picture.
As for your cover photo, choose one of the following ideas:
- Do you have visually appealing products? Use them.
- Want to show the amazing people behind your brand? Show them.
- Does your brand help your customers achieve a specific goal? Display it on your cover photo.
In choosing photos for your Facebook page, choose ones that best represent what your brand stands for. Also, don’t forget to follow Facebook’s official photo dimensions:
– for profile photos, use square images of at least 800px by 800px to ensure the picture is clear
– cover photo at 820 pixels x 312 pixels on computers and 640 pixels by 340 pixels on smartphones
7. Post When Your Fans Are Online
Another fantastic way to skyrocket your Facebook likes is to post content when your fans are active.
Research says that if you’re marketing to fellow brands, the best time to post on Facebook is from Tuesday to Thursday from 9 am to 2 pm.
On the other hand, if you’re marketing to consumers, you can get more likes on your posts at noon from Monday to Wednesday since your followers are most active at these times.
Naturally, this doesn’t mean it’s the best time for your own Facebook fans, right? To optimize your Facebook page engagement, you need to know when your page-specific fans are actually online.
Not sure where you can find this data? Simply go to Insights » Posts » When Your Fans are Online.
You can then see the days and times your Facebook fans are most active. So, the next time you schedule a Facebook post, use these information to get maximum engagement from your active fans.
For more details on the best posting times, check out this post on the best time to post on social media for maximum engagement.
8. Post Audience-Targeted Content
This next tip on boosting Facebook likes focuses on finding out why your Facebook fans “liked” your page in the first place.
Luckily, you don’t need to search far to find the answer. 58.8% of people like Facebook pages because they’re interested in promotions. This means that posting exclusive discounts can get more people to like your Facebook business page.
Also, it’s better for you to post Facebook photos rather than plain text. With a whopping 87% interaction rate from Facebook fans, it’s one of most engaging types of Facebook content!
Finally, posting audience-centered content to get more likes on your Facebook page means that you should follow the rule of thirds:
- The 1st 1/3 of your Facebook posts should promote your content, such as your promos or special offers.
- Second 1/3 should share other’s content, preferably user-generated content from your fans. Make sure to credit them by tagging their username, like this.
- And the final 1/3 of your Facebook posts should feature your brand’s fans.
You can read this post on how to get more Facebook followers to know how to market your brand on social media.
9. Show Free Facebook Events on Your Site
Here’s the truth: as emotional creatures, people love free items.
And as a business, it’s important that you understand how to turn a freebie into something positive for your brand.
A free product, like holding a free webinar on Facebook, comes with:
- Low expectations (Hey, it’s free!)
- And neutral perceptions (I’ll try this out. What’s the worst that can happen?)
This is a good thing for your business. Because if your fans found value in your free Facebook webinar, a neutral perception can change into a positive impression on your brand.
Do you have a coffee shop? Do a free webinar about the benefits of coffee to the human body.
Do you sell a digital service that caters to small businesses? Make your webinar about how you’ve helped several businesses achieve their business goals by using your product.
In the travel industry? You can do a free Facebook webinar on “20 free things you can do in Korea” or “how to spend $10/day in Korea”.
With over 700 million people using Facebook events monthly, though — how can you promote your event?
You can stand out from the crowd and get more eyeballs on your events by displaying your free Facebook events feed on your website.
With an easy-to-use plugin like Facebook Feed Pro, you can add your Facebook events feed to WordPress so your target audience can see it every time they visit your website.
The best part about this plugin? It’s beginner-friendly, as you don’t need to write code just to customize and show your Facebook feed! Simply use the plugin’s visual feed customizer so you can control how your Facebook events feed looks.
For the step-by-step tutorial, go here to know how to display a Facebook events calendar on your website.
10. Use Facebook Videos to Your Benefit
Broadcasting live videos on your page is one of the best ways to get more likes on Facebook.
That’s because even though average brand engagement in Facebook fell by 20%, live videos that trigger conversations will be shown higher in Facebook’s news feed.
Don’t take our word for it: Facebook itself said that live videos get 6x as many interactions as regular videos. So, they’re more likely to be shown on people’s news feeds. This helps friends of your fans discover your brand and potentially engage with you.
Head on over to your page and click on Live. Then, follow the onscreen instructions to start broadcasting live videos from your business page.
As an added bonus, when you do live videos, your Facebook fans and followers are notified — it’s like Facebook’s already helping you promote it as well.
Plus, you can extend the relevance of your Facebook’s videos when you also display them on your website.
This way, your website visitors can discover your page on Facebook, engage with your visual content and even “like” your Facebook page because you provided value to them.
Want to cross-promote your Facebook videos on your website? Check out this post on how to embed Facebook videos on WordPress for your guide.
11. Put Your Facebook Page on Your Newsletter
Another way to get more likes on Facebook is to look at the audience you’ve already built a connection with.
For example, people you’re already talking to, like your newsletter subscribers, are a great audience for your Facebook page.
If you already have an audience for your email newsletter, this is a low-hanging fruit to increase your Facebook page likes since your subscribers can easily like your page, without needing to search for it on Facebook.
How do you do this naturally?
Include your Facebook page URL on your newsletter’s welcome email.
This way, everyone who signs up with your official newsletter can like your Facebook page. You can boost your email subscribers and Facebook fans at the same time. How’s that for a win-win situation?
For more connection-building tips like this, check out this post on the best social media marketing hacks to grow your Facebook followers.
Already have followers on your other social media accounts? Great! You can cross-promote your Facebook content on them so you can boost your likes.
Don’t just post a link to your Facebook page, though. It’s better if you use a content format that’s best suited to the social media platform you’re using.
For example, upload a Facebook-specific content like a video and post it on your Twitter account. Remember to encourage your followers to visit your Facebook page for more info.
Make sure to highlight your content’s value and link to it on your post. This way, you let your existing followers know another way they can consume your content.
And if you have accounts on all social media platforms — Facebook, Twitter, Instagram and YouTube — why not go the extra mile and display all your social media feeds in a single wall?
With Smash Balloon’s Social Wall Pro, you can do this with just a few clicks.
Adding your social media feeds to your website is a great way to boost user engagement and follower count in not just 1 — but 4 social media channels.
Using Social Wall Pro, you can easily integrate your social media into your website in just a few minutes, like this:
Want to get more social media followers? Cross-promote your social media content on your website. How? Take a look at this post on how to add social media feeds to your WordPress site today.
13. Run A Facebook Giveaway
81% of marketers said that interactive content like contests is better for grabbing your audience’s attention.
And if you run a giveaway, you can easily get more likes on Facebook and boost brand engagement at the same time.
How can you host a successful Facebook giveaway if you’re not tech-savvy?
Use a newbie-friendly tool like RafflePress, the best WordPress giveaway plugin. With RafflePress, you can easily use their Grow Your Facebook Page template to run a Facebook giveaway with just a few clicks. No need to deal with complicated code snippets.
Check out the step-by-step tutorial on running your own giveaway on Facebook here.
Another great way to get more likes on Facebook using your website is by making your own “Like Us on Facebook” popup.
You can use a beginner-friendly tool like OptinMonster to create high-converting popups. It’s the most powerful conversion optimization toolkit in the world that can help you get more leads and grow your business.
Popups can be effective in converting site visitors to Facebook likes — as long as they’re targeted, so they don’t annoy your site visitors.
To do this, it’s best that you customize your popups to show only if they meet certain conditions.
You can make your popup appear:
- Only after visitors have visited 2 or more pages on your site
- After 30 seconds, so your visitors can read your content first
- Or at the moment your visitor is about to leave your website
Since your site popups are highly targeted, there’s a greater chance of your website visitors liking your Facebook page. You can check out this detailed OptinMonster review to get started.
15. Boost Facebook Engagement With Questions
Did you know that asking questions on your Facebook posts skyrockets interaction by a whopping 162%, compared to posts without questions?
A quick and easy way to increase Facebook likes and engagement is by asking questions to your fans. But don’t just ask random questions. You need to ask relevant questions related to your industry.
For example, WPBeginner does a great job by asking their fans about their first-time experiences with website creation.
To double your engagement metrics, you can also ask a question and post a photo, just like what Starbucks did in this Facebook post.
Even better, you can install Facebook Feed Pro on your site to enable oEmbeds. This lets you automatically embed your Facebook post on your site simply by pasting your Facebook post link to WordPress like this:
To get started, check out this step-by-step post on how to embed Facebook posts on your website.
16. Include Your Facebook Page URL on Emails
This next hack to boost your Facebook likes is all about using emails to your advantage.
Did you know that the total number of sent and received emails per day is over 269 billion?
How about for your company? Do you send a lot of emails? If you do, and you’re not taking advantage of your email signature, then you’re missing out on a lot of potential Facebook fans.
You can put your Facebook page URL on your email signature so whoever receives your email can see your Facebook page’s address.
Want to do this manually? Just head on over to your email’s Settings section and edit the Signature area.
Here’s another tip to increase your Facebook page likes by email.
In customer support, when your customer has thanked you for solving their concern, send them a quick message and ask them to like your Facebook page to connect with them there as well.
In addition to email, here are other Facebook marketing tools you can use to grow your business.
17. Create a Helpful Facebook Group
When it comes to boosting your Facebook page likes, you can also create a Facebook group and build a community using your brand. After all, over 1.4 billion people participate in Facebook groups so there’s definitely a demand for them.
To build a helpful Facebook group, you need to have a give-and-take relationship with your group members. Provide value to them by helping them with their struggles and pain points.
For example, WPBeginner does a monthly WordPress site audit for their group members.
This has successfully increased their Facebook group members and community engagement because in addition to WPBeginner team members, everyone else can also share feedback with one another.
As a bonus, this increased their Facebook business page likes because the group members find value in the feedback that WPBeginner shares with them.
As soon as you’ve built a trusting relationship with your group members, asking them to like your Facebook page will be as easy as pie.
And if you want to increase your group’s audience reach, you can embed your Facebook group feed on your WordPress by checking out this article.
18. Convert Post Likes into Facebook Page Likes
Finally, to boost your Facebook likes on your business page, you can simply invite people who’ve reacted to your posts before to like your Facebook page.
After all, if they’ve already liked your posts, there’s a higher chance they’ll like your page too, right?
It’s super easy to do this.
Just click on the reactions button on your post, like this:
Clicking on this brings up the names of the people who’ve liked your post, but haven’t liked your page yet.
How will you know? Look for anyone who has an Invite button next to their names. Then, click on Invite to ask them to like your Facebook page.
Piece of cake, right?
So, there you have it!
We hope you found these social media marketing hacks helpful so you can get more likes in Facebook, grow your fans and improve your business over the long run.
Stop wasting time and start taking your Facebook marketing to the next level. Get Facebook Feed Pro today!
Interested in another high-value article about Facebook marketing? Check out this post on the best hacks to skyrocket your Facebook page engagement.
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How to get more likes on Facebook for free
Do you want to increase the audience of your Facebook page without paying for advertising? Learn how to invite people to like your page for free.
If you want to reach part of the millions of people around the world on Facebook, one of the first steps is to encourage them to like your Facebook page.
According to We Are Social, pages with less than 10,000 followers can count on 0.29% engagement with their posts. Larger pages with over 100,000 followers can expect engagements as low as 0.05%.
The number of your fans can affect the perception of your business by the consumer.
For example, your business has just over 100 followers and a competitor has just over 1000. A consumer comparing your companies might assume that your competitor is more popular and therefore better.
In this article, you will find a specific way to get more fans to your Facebook page without paying for ads. nine0003
Facebook follow invite feature
As with most features, you can find this option on your Facebook page depending on your page's category and current audience size.
To see if this feature is available for your Facebook page, visit your page by logging into your personal profile.
Click on the three dots below your page cover and then click on the "Invite to Follow" link.
On some pages, you may also see a blue "Invite Friends" button under the "Create Your Page Audience" heading.
When you click the "Invite Friends" button or the "Invite to Follow" link, select the friends you think would be interested in your Page. There is a limit on the number of invitations you can send per day: 200.
Once you reach your limit, Facebook will let you know. Check back in a day or two and see if you can start inviting more people. nine0003
You can also find the "Invite" option in the Facebook app. Go to your page when you enter your personal account. Click on the three dots and select the "Invite to Subscribe" option.
New button limits
As already mentioned, there is a limit on the number of invites you can send per day.
If you reach your daily limit, Facebook will notify you. You will then have to wait a day or two before you can start sending out new invitations.
nine0003 Results?
The results of this approach depend on the people you are connected to on your personal Facebook account.
Will your friends be interested in your page just for its content? Or will they subscribe simply because you know each other on Facebook?
In any case, you're more likely to get a like from a friend using this method than by inviting a complete stranger who doesn't know you or your business.
The idea behind the button is to allow Facebook users to connect to the pages they like with an invite option. nine0003
The alternative is to invest in an advertising campaign to promote your page content.
More Tips for Increasing Likes on Facebook
In addition to using the "Invite" button, there are other ways you can increase the number of likes on your page.
Ask and answer questions
People come to social networks to interact with other people. A great way to interact with your audience is to ask questions.
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You can find inspiration for questions on sites like Answer the Public and Quora.
Search questions posted on Facebook. Start by joining groups in your industry on behalf of your Page.
On a desktop browser, go to Facebook and switch to a different account to use your Page.
Once you're signed in, go to the Groups section and search for groups in your industry. The results will show groups you can join with your Page. nine0003
After you join some groups, look at their engagement potential. If there are many posts with comments, monitor new posts for questions you can answer on behalf of your Page.
Create a group
In October 2020, Facebook shared data showing that 1.8 billion people use Facebook groups. To take advantage of this, create a Group using your Page.
After you have logged in under your page, go to the "Groups" section and create a group. It should display your page as the admin and first member (not your personal profile).
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After you have configured your group settings, you can invite users who like your page to your group.
Be sure to post a few messages to the group to help new members talk and eventually invite their friends to join (depending on your group settings).
That's where you can get likes for your new Page!
Use video
As shown in the slide from the previously mentioned We Are Social study, the engagement rate for video posts on a Facebook page is 0.09%, which is higher than the overall post engagement rate.
Therefore, you should look for ways to include video in your Facebook marketing.
The more people you reach with your videos, the more new likes you can get.
Popular videos in the Videos tab of the Facebook app have a Subscribe link next to the name of the Page that posted them.
Share content for the people
If you really want to connect with your audience, start sharing content that targets the people your business touches.
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Do not post only about products and services if you want people to share your posts on Facebook with their acquaintances.
The more shares you get for your content, the more potential new followers and likes you get for your page.
Report industry news
Become a trusted source for the latest industry news. If you can be the first to report breaking news, people are more likely to share your posts. nine0003
This increases your Page's reach and ability to receive likes.
Is it worth buying likes on Facebook?
While this article focuses on free methods to get likes on Facebook, we wanted to answer one of the most popular questions about growing your social media presence.
In short, buying likes is not always a good idea.
That's why.
When you buy followers and likes for your Page, you won't have fans genuinely interested in your business. They will not interact with your content. nine0003
Facebook may interpret this as a page that does not generate interest from a large number of its fans.
Source
10 ways to get more likes, comments and shares on Facebook
Greetings, friends! Today we will talk about one of the most important topics - how to improve the performance of your Facebook page and make your page more effective . If you have already read my previous article “How does Facebook work? What Every Page Manager Should Know, read on. If you have not read this article, then I advise you to start with it in order to better understand what indicators we are talking about here and why it is necessary to increase them. nine0003
In this article, you will learn which types of posts work best on Facebook. Knowing these small SMM secrets, I will call them the rules of effective publications, will help you make your page more active and interesting for fans. These rules have been proven time and time again by statistical results, so you can be sure that they actually work.
So let's go!
#1 A photo is worth a thousand words0125 the involvement of such publications is higher by as much as 39%
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Why is this happening? We all know that a picture is worth a thousand words. Our brain is so arranged that it is able to process images at an enviable speed. Earlier this year, scientists from MIT (Massachusetts Institute of Technology) conducted a study and found that a person needs only 13 milliseconds to process the information of one image. Agree that we obviously will not process the text at such a speed! nine0003
Kissmetrics claims photos get 53% more likes, 104% more comments, and 84% more clicks than regular text posts. Statistics are statistics, but from my own experience I know that not every photo is able to evoke a good response from the public. It is very important that the image speaks for itself, that is, 100% reflects the idea of the entire publication. Too general, non-specific photos work much worse.
I'll give an example of a photo that "speaks" much better and more clearly than the text status itself, and, apparently, that's why the result turned out to be pretty good.
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Note: click on the photo to see it better.
I'll deviate a little from the topic, but since I gave such an example, I want to talk about it. I would like to add that hashtags are, of course, good, but everything needs to be measured…. especially stupid hashtags that do not carry any information, such as (an example from another publication all from the same page of Evelina Khromchenko) “ #now #1100 #calories #perday #justforyou #now #1100 #calories per #day It turned out that 1300 calories for me - too much food ... Slowly reduce . I don’t see the point of using them here at all ... So, friends, pay attention to the words that you use as hashtags. Food for Thought : Hashtags perform much worse on Facebook than on other social networks and, according to research, posts with hashtags receive several times less clicks on Facebook than, for example, tweets with hashtags. The fact is that Facebook users do not like hashtags and often they are simply annoying, so if you use special hashtags created, for example, for a certain promotion, then do not overload the publication with them.
Use one or maximum two hashtags per post. nine0003
Now let's get back to our topic of Facebook photos. In addition to posting with a single photo, there are two other ways to post visual content on Facebook: photo albums and posts with multiple images. Let's start with photo albums.
Photo albums
In a study conducted by Wishpond, it is said that compared to a regular text post, the engagement index in publications with photos is 120% higher, and engagement in photo albums reaches as much as 180%. nine0003
I experimented with photo albums on my pages and, frankly, I can't boast of the same results. It is likely that the results were lower, because I did not publish albums at the best time, i.e. not at the time when I get the most coverage. However, do not neglect the publication of albums, especially if you have a large number of high-quality photos.
I personally prefer the other method of posting images, which I will discuss below, as it is much more efficient than single photos or photo albums.
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Posts with multiple photos
Post multiple photos at once. Note that this is not about a photo album, but about publications with several images at once . To make it easier to understand what I'm talking about, look at the screenshot of the publication, which uses three photos at once.
Oh, it’s not easy, probably, it’s the manager of the “Cakes from Anna Danilovskaya” page - you can choke on saliva while you publish photos of such cakes :)) Seriously, this page takes full advantage of this (still working !!) method to increase the reach of their publications. Not so long ago I read the results of an experiment by a well-known expert in the field of SMM, who was able to confirm the fact that Posts with multiple photos typically get much more reach than posts with a single photo. The owner of the page mentioned above, by the way, also says that such publications have a slightly higher reach.
Why is this happening? The fact is that if the user is interested in photos, then he will most likely click on one of them to get a better look.
Since all photos belong to one publication, the user is likely to view all the photos. Thus, if you publish one single photo, then you get only one click, and if there are several photos, then, accordingly, there will be more clicks. Experts say that for pages with 5,000-10,000 fans, the reach of such a post is usually 200-300% (or even more) higher than the reach of a post with a single photo. nine0003
How do I make a post with multiple photos? Everything is very simple! This is done in the status, as shown in the screenshot below. You can upload up to 4 photos per post. Depending on the number of photos, the publication will look different: if you upload 2 or 3 images (see example above), then all photos will be placed in one line and, in the case of three images, will be slightly smaller in size; if you upload 4 images, they will be arranged in a square (2x2) and will be slightly larger in size. nine0003
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In one of the following articles I will talk about very good sites with which you can create beautiful and high-quality images, so do not miss it and subscribe to blog updates.
Let's move on.
#2 Diversify your posts
Although photos work better than other types of posts, other types of posts should not be neglected, such as text updates, videos, and link posts. nine0003
Make your page interesting so your fans don't get bored with the same type of posts. It is also necessary to strive for variation of publications because different types of publications appear differently in the news feeds of page fans. Think about the Facebook algorithm and user preferences! If you forgot, read here: How does Facebook decide what a user might like?
In addition to varying the types of posts, you need to vary the content of the posts themselves . A very common mistake page managers make is posting very narrow content. Most often, these publications are directly related to what the company does. nine0152 Advice: Try to go a little beyond your subject. Take a little break from the main topic of your business or page and think about what other information your fans might be interested in.
Who said that a real estate agency has nothing to do on Facebook and that their posts are bound to be boring? It doesn't matter what sector your company belongs to, the main thing is to manage your page creatively, then your page will never get bored with fans. Here is a good example from overseas real estate agency Zillow. In their post, they refer to the memories of fans of the page and ask to share the post if they remember when they got their first private room in their life. For those who had to share the same room with siblings, this is undoubtedly a memorable moment. Since such a publication affects the emotions of users, the reaction to it turned out to be very even nothing: 6 499 likes, 336 reposts and 93 comments.
Also remember that any publication made on your page must be "in the topic", that is, consistent with the marketing strategy of your page. Going beyond the general theme is very useful and, in most cases, helps to achieve excellent results and increase the reputation of your brand.
Nevertheless, you should not go all out in pursuit of likes and increase coverage by posting photos that are in no way related to your topic, cats and all kinds of memes that the Internet is already full of. Even if you manage to collect a few thousand likes on such a publication, it will not bring you any real results. Remember the goals of your page that we talked about last time: Think about why you need a Facebook page?
By the way, I want to say a few words about mimes. Facebook does not respect them very much and, since it has a huge amount of text, face and image recognition technologies in its arsenal, when it recognizes a mime in your post, Facebook will send it as far as possible - deep into the news feed, as it considers this type of content to be of poor quality. . Therefore, when using Facebook, always think first of all about the quality of each of your posts, as they all go through filters and this can significantly affect your results. nine0003
#3 Be natural
Users come to Facebook to chat with friends and relax, so your posts should not look like regular ads, otherwise your fans will simply unfollow your page updates.
Be natural! The tone of your posts should be friendly and relaxed , but never corporate.
By the way, American Express conducted a series of experiments that studied the reaction of users to the use of emoticons in the publication of pages on Facebook. Thus, the experts came to the conclusion that the use of emoticons in page posts is very much welcomed by users. Such “emotional” posts get 33% more shares, 33% more comments and 57% more likes. nine0003
#4 Brevity is the sister of talent
Research shows that short text posts perform best and have more engagement than long text posts. Short posts are not just for Twitter. This rule also applies to other social networks. After analyzing publications of different lengths, the experts found that publications with a text of no more than ,250 characters have an engagement 60% higher than longer publications. The engagement of publications with no more than 80 characters is 66% higher. Take note of this information, but do not forget that the most important thing for your publications to be interesting to users is the main purpose of your page. The length of the text is already a secondary element. People love it when someone asks for their opinion, and Facebook users are no exception. An interesting study was conducted by the marketing agency Hubspot, which confirms that posts with a question receive 100% more comments , but less likes and shares. It is, of course, understandable - if there is a question, there will be an answer. So ask interesting questions to users and they will gladly participate in the discussion. The most important thing is that the questions should not be very complex, so that they can be easily and briefly answered. The more complex the question, the fewer answers you are likely to get. There is another interesting point regarding questions on Facebook. Alternatively, you can set questions about your business or organization . Do a little market research on your Facebook page: fans will be pleased that you are interested in their opinion, but you will receive valuable information for free. Ask what product your fans prefer, ask them to come up with a name for a new service, or choose a color for a new product. Here is one good example from the American Walmart page .
nine0003 #5 Ask questions
Closed questions like " Would you like ...", " Which of the …”, “ Who …”, get more responses from users than open-ended questions “ What …”, “ Where …”, and “ How ..”. Why? Because the first questions are easier and faster to answer, while questions like " Why " and " How " require a longer and more deliberate answer, which immediately repels, shall we say, "lazy" fans who do not they want to be extra special. 
In their post, they ask users to choose two types of colored duct tape they like the most and leave their answer in the comments. The versions of the tape with the most comments will appear on the store shelves. The result of such a mini-campaign: 4007 likes, 371 reposts and 10695 comments ! Undoubtedly, Walmart has a very large page with 34 million fans, but if you compare the results of this publication with others, it becomes clear that it is more successful than many other posts on the page. Walmart generally publishes a wide variety of content: information for customers, advice on choosing vegetables and fruits, sharing recipes, often asking questions and asking about customer preferences. If Walmart publishes interesting content, then why did the example post get more likes and comments than the others? Yes, because buyers are delighted when a company is interested in their opinion, especially since their comments can affect the result. nine0125 Moral: 
Here is another good example of using question from the Sberbank page . In general, I advise you to look at the Sberbank Facebook page. I believe that this is one of the most well-made Russian-language pages on the social network. It has everything: a variety of publications, visual content, well-structured publications about Sberbank services, interaction with users, and interesting facts. Not surprisingly, over the past month, the Sberbank page has received 12,546 new users. All this without any cheating, thanks to only high-quality and interesting content. In a word, Sberbank has a lot to learn. nine0003
#6 Post quotes
Quotes are one of the most effective ways to grab users' attention. According to Quick Sprout, quotes get 26% more likes and 19% more shares than regular posts.
Choose quotes that have something to do with your company/brand or represent your ideal client in some way. I have already talked about this in this article, but I will repeat it, since it is very important.
Everything that is published on your page should be relevant to your marketing strategy , since posting content that is irrelevant to your topic will never bring good results.
To confirm the above data, I will give an example from the same page of Sberbank. Publications on their page collect an average of 100 likes, several reposts and about 10 comments. Whereas each quote posted on the page gets results an order of magnitude higher, for example in the photo below: 4,168 likes, 397 reposts and 81 comments . For comparison, I found a quote published 10 days earlier, where similar results are observed (3,760, 206, 44, respectively). Therefore, do not miss this opportunity and share interesting and relevant quotes with your audience. nine0003
If you're wondering why quotes work so well, here are my thoughts. Firstly, the user identifies with the smart text and, like in the case of inspirational quotes, he feels better at heart and wants to share this feeling with his friends.
Secondly, no one is dumb to share smart thoughts, since such a post raises the authority of the user himself. And thirdly, in such a publication there is no promotional material, which often repels users. nine0003
Tip: When you post to your Facebook page, think if you weren't your page manager, would you share this post with your friends? If the answer is no, then think about how you can improve this publication. If you ask this question every time and, most importantly, answer it honestly and objectively, your page will become much more successful. Believe and verify ;))
#7 Use long links
Well, here, it seems, everything is clear and without further ado. Statistics show that short links , like bit.ly, tiny url, etc., receive 3 times less clicks than full links. Why is this happening? Everything is very simple. People trust short links less because a short link does not show where it will lead when clicked on.
So if you want users to click on a link, it's best to share the full link rather than the shortened version.
#8 Run contests and promotions
If you want to get new fans and wake up some old ones, running a little contest on your Facebook page can certainly help. According to Buffer and Socially Stacked, 35% of users become fans of pages just for the sake of contests, and 42% of users like a page to learn about special offers, discounts and to receive coupons.
Read about contests on Facebook in the section "Competitions in social networks". nine0003
#9 Post when your fans are online
This will take a lot of work and experimentation. Facebook statistics have information about the approximate time your fans are online, so pay attention to this moment. You should not rely heavily on this data, especially since this part of the statistics often fails. Try posting at different times on different days of the week to see what times and days your posts get the most engagement.
Also pay attention to the time of publication of your competitors' pages and try to publish at a different time from theirs. nine0003
Find out more on this topic: When are the most Facebook users online?
#10 Tag other pages in posts
A couple of weeks ago Facebook made a small change to their algorithm and now quoting other pages (using @Page_Name) can increase your reach, as such a citation gives a chance that your post will be shown to fans of the page which you have quoted.
Let me explain with an example how it works. Below you see the publication of the Beeline page. In this publication, Beeline quotes another page called ESET Nor32 Russia. So, with the new algorithm, there is a possibility that this Beeline publication will be shown to fans of the ESET Nor32 antivirus page, even if they are not fans of the Beeline page. Facebook believes that if the ESET Nor32 page was mentioned by Beeline, then there is some connection between them and it is likely that fans of the antivirus page will be interested in seeing the Beeline page as well.
