Kitsap Building Association
Branding, Naming, Logo Design, Identity System Design, PR, Marketing Strategy, Collateral Graphic Design, Social Media Management
The RockFish Group helped the Kitsap Building Association with a complete renaming and rebranding process. Formerly named Kitsap Home Builder’s Association, the organization came to us with the desire to better represent their member base, which was much more than just home builders. Our solution included a complete renaming process and brand design process, ultimately leading to a successful marketing campaign for new members. Our services also included 90 days of social media management to ensure the digital community was in the know.
(PRWEB) February 05, 2016 — The Home Builders Association, or HBA, has long been known as the center of the Kitsap building industry. Its members are responsible for most of the residential and commercial development of our communities, and their members have volunteered their time and talents to many worthy causes.
But those members have always been more than just ‘home’ builders. And now, the name reflects that.
Kitsap Building Association.
The name is different, but the organization remains the same.
“This was not an easy decision,” says board president Kevin Ryan of Tim Ryan Construction. “A name is a brand, and that sign along Highway 3 has been a beacon for members, customers, and newcomers.
“We periodically asked ourselves whether our name was inclusive enough, and if it accurately reflected all we care so much about. At the foundation of our purpose is the support and advancement of small construction companies that build homes in our community. This has been, and continues to be, a paramount concern. On the other hand, we are a professional trade organization for other businesses like cabinet shops, flooring companies, painters, plumbers, and so much more.
“As the only active construction trade organization in the County, the Association is also a place for commercial builders and companies like the one my dad built, Tim Ryan Construction.”
Last year, during the 60th anniversary of the HBA, the board finally took a long hard look at its brand and its name. It selected local marketing company The Rockfish Group to help in the process, conducting focus groups and surveys. Ultimately, at the General Membership Meeting in October, the members voted overwhelmingly in favor of a new name: Kitsap Building Association. Rockfish developed the new logo and style guide to reflect both the new name and future direction of the organization.
On January 21 of this year, the National Association of Home Builders Board of Directors voted in support of our request to change our name. And the roll out of the new name has begun.
“Our name has changed,” says Executive Director Teresa Osinski, “but really, we have always welcomed non-home builders as part of our membership. Anyone involved in construction in Kitsap relies on us for support, advocacy, and community connections. That will never change.”
The Kitsap Building Association is an association of professional builders, subcontractors, service providers and purveyors representing the construction industry. The association provides information, education, and services that promote the health and welfare of the construction industry.
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