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How to Create an Instagram Page for Your Business

Nowadays, most businesses have an Instagram and a Facebook page. These are brilliant moves by business owners and managers. Having a vocal social presence in our modern society is crucial to standing out.

If your business or product stands out, you’re bound to become more successful and rise above the competition. If you’d like to learn how to create an Instagram page for your business, you’re in the right place.

Read on for clear instructions, valuable tips, and other information you need to get your business’s Instagram page up and running. Note that you will need a business page on Facebook.

Get Started on Instagram

First of all, you need to download Instagram on your mobile device. Here are iOS and Android download links. You can’t use the web version of Instagram when making a business account. That version is limited, and you’re much better off using the mobile app.

When you start Instagram for the first time, you’ll need to sign up for an account. There are two signup options. The classic one requires a mobile phone number or an email address, while the other option is linking your Facebook account with Instagram. We suggest the other option, since you’ll need Facebook anyway.

If you have an account on Instagram already, then you can skip this step. Just make sure to update the app on your device.

Why Do You Need Facebook?

You probably already know that Facebook owns Instagram. The two social media titans are closely related and thrive off one another. You need to link your Facebook business page to your Instagram business page for this to work.

Honestly, that isn’t a bad thing at all. A little cross-promotion never killed anyone. You can have precisely the same posts on Facebook and Instagram for better visibility. And whilst Facebook is more popular with a mature audience, Instagram has relatively younger users. Keep this in mind and use it to your advantage.

You don’t have to make a Facebook business page right away, but it’s recommended that you do. You can do it while creating your IG business page, so let’s get to it.

How to Create an Instagram Business Page

Follow the steps to convert your Instagram profile into a business page:

  1. Launch Instagram on your device.
  2. Tap on Profile (bottom-right corner of the screen).
  3. Tap the hamburger menu (three horizontal lines in the top-right).
  4. Select the Settings (gear icon near the bottom).
  5. Tap on Account.
  6. Scroll to the bottom and select Switch to Professional Account.
  7. Follow the on-screen instructions. Select whether you’re a Creator or a Business and tap Next.
  8. Enter your business information (phone, email, address).
  9. Then, you’ll get to the Facebook part. You can create a Facebook business page on the spot. We highly suggest that you do this.
  10. Tap Next, and that’s it. Your new business account should be created.

Take a Look at Your New Business Profile

Now that you’ve set up a business profile on Instagram, it’s time to update it. The first thing you’ll notice is a new graph at the top of your Instagram app. Tap on it. It’s in the Insights window, which shows the engagement and other useful statistics for your page. You want to get those numbers up, so let’s begin.

Go back to the profile window and tap on Edit Your Profile. Now, you should add a profile picture, a link to your website, and a compelling bio. You can also insert one link in your bio, keep that in mind (best for promotions and concurrent deals).

Make sure to put up your brand logo in the profile picture. Also, name your Instagram account after the business. If you don’t have a logo yet, make sure to get it fast. Another good idea for your bio is to add hashtags and your company slogan. If you don’t have one, try to come up with something catchy. Other than that, enter a short description of your business in the bio.

The best tone for Instagram is casual and fun, nothing formal or overly serious.

Expand Your Profile

You can quickly grow your IG profile by adding your contacts. Click on Invite Friends and try to get as many people to follow you. Feel free to get followers from all channels (Facebook, email, Twitter, LinkedIn, etc.). If you lack followers, why not invite your friends and ask them to share your page?

Another way of growing your profile is by continually updating it. Keep adding posts and stories on Instagram, talking about your business, promotions, etc. After your profile becomes more popular, you can even add links to your stories (you need a lot of followers for that), so you can promote your services or merchandise.

Don’t Give Up

Every beginning is rocky; don’t let that get you down. True, when you start a business page on Instagram, you won’t have all that many followers. The same goes for Facebook. You have to grow your following over time.

Your brand will grow too, you’ll get more customers, and your business will flourish. Best of luck to you, and feel free to tell us about your experiences in the comments section below.

How to Set Up an Instagram Account for Your Business (8 Simple Steps)

Visuals are the main ingredient of a strong social media campaign, and Instagram is proof. As of September 2017, 800 million monthly visitors use Instagram to view and share photos, twice the amount in 2015.

Online audiences are used to having ads and content thrown at them from every direction. A busy social media feed starts to look like an endless blur of fragmented stories. Fortunately, you can cut through this haze of content with visuals that tell a story in an instant.

Customers have to SEE your value proposition before they explore it further. The good news is people who follow your content are more receptive to a call-to-action. In fact, 75 percent of users take action, such as visiting a site, shopping or searching online, after liking a post on Instagram.

Learning how to set up Instagram for business is easy, especially if you’re already using Facebook. From a business standpoint, Instagram is simpler and less time-consuming than other sites.

You can use visual micro-stories to find out what entertains your audience and quickly grow a following. Take these steps to create a profile and start promoting your business on Instagram.

1. Download the app

If you’ve never used Instagram, start by downloading the app. Instagram is available for smartphones, tablets, and computers through the Apple iOS, Google Play, and Windows app stores.

The app is geared toward mobile devices, and you’ll probably use a smartphone or tablet for most of your posting activity.

You can visit the Instagram website or use the app on a desktop computer if those options work better for you. However, some mobile features are not available or require special plug-ins to work for desktops and regular web browsers.

So, for the purposes of this guide, let’s focus on using the mobile app.

2. Create an account

Launch the app, and create an account in one of two ways:

  • Option 1: Sign up with your email address or phone number, and then enter a username.
  • Option 2: If you have a Facebook account, you can log in with the same information and link the accounts.

Already have an account? Just sign in, and go straight to your profile page.

3. Connect to Facebook

By default, you begin with a personal profile. To use Instagram for business, you have to connect your account to a Facebook business page. Click the profile icon at the bottom right of the screen.

At the top right corner of the page, open the settings menu. It appears as a vertical ellipsis in Android or a gear in iOS.

On the next page, scroll down until you see “Switch to business profile. ” Click through the promo slideshow until you get a prompt to connect to Facebook. Select “Choose a page,” and set the page to “public.” Click “OK.”

Next, Instagram asks for permission to manage your Facebook pages. Look through the list of Facebook business pages you’ve already created. Select the right page, and click “Next.”

Only an admin on the account can complete this step. You won’t see the page if you’re just an authorized user.

4. Complete the profile setup

To finish your profile, enter an email, phone number, and address for your business. You have to fill in at least one of these contact fields to proceed. Some information will be auto-filled if it already appears on your Facebook page.

Click “Done,” and go to your profile. A new graph icon should appear at the top of the Instagram app. This is your Insights page, where you can keep track of promotions and engagement stats.

At any time, you can go back to the profile page and switch back to a personal account.

5. Create a new business page

If you haven’t already created a Facebook business page, you can do this at the same time. When you get the option to choose a page, select “Create one” at the bottom of the screen.

Set a title for your page, and choose the category that best describes your business. Some options include:

  • Books and magazines
  • Brands and products
  • Music
  • Sports
  • Event sources
  • Local businesses
  • Websites and blogs

Pick a subcategory to help people find your page in searches. For example, if you used “local businesses” as a subcategory, you have options, such as bar, home improvement, or arts and entertainment. Click “Next.”

6. Edit your profile

Go back to your profile page, and click “Edit your profile.” Here, you can add a photo, bio, and website link. If you switched from a personal account, consider changing the photo, name, and username to reflect your business. Using your brand’s logo and business name makes it easier for customers to find you on Instagram. You can make a logo in minutes if you don’t have a design yet.

The bio is an opportunity to put some branded language, links or hashtags in your profile. Check out how office supplier Staples uses the company bio for branding and promotion:

Together we make the workplace work. Shop our feed: like2b.uy/staples

Make a brief statement about what your business does or how you help customers. Keep in mind, you’re free to use a more casual tone on Instagram, even if your business is conservative.

From time to time, many brands change their bio to display fun announcements on the main page.

7. Invite contacts to follow you

Take advantage of any work you’ve done to build contacts online. In the settings menu, use the “Invite Facebook friends” option to send a notification to your entire Facebook network.

You can use the “Invite friends” option to access other networks, such as Gmail, LinkedIn, Twitter, or Yahoo! contacts. The more followers you have, the more it gives your business social media credibility.

8. Fill your gallery

Start adding photos to your gallery. The best thing about Instagram is your ability to reinvent old photos by adding filters. Users love the authenticity of the platform, so you don’t need pro skills to tell great stories.

Click the cross-shaped “Add” button to open a gallery from your phone. You can select the drop-down arrow at the top of the screen to get photos from other sources, such as Google Drive.

Once you know how to use Instagram for business, you can create Stories to drive engagement. Instagram stories are short photo or video collections that disappear after 24 hours. This simple feature is an effective way to share a funny, educational or heartwarming moment with your followers.

Even better, you have unlimited ways to be creative with storytelling. Show a product coming to life in your “food lab.” Offer a 10-second tutorial on cleaning the gutters. Make your audience laugh with funny filters on staff photos.

Instagram may seem intimidating at first, but the short, visual posts make it easy to learn fast and connect frequently with little effort.

An engaging Instagram account is part of a strong online presence. Make sure you have all the digital tools you need to grow.

How to create an Instagram account from your phone and computer, how to delete an Instagram profile, create a second page

How to create an Instagram account



Creating an Instagram page is the first thing you need to do in order to be able to use all the functions of this application: view other people's pages, post your videos and photos, collect likes.

In order to start working with this application, you can either open an Instagram account from a computer or do it from your phone. But keep in mind that the main part of the functions, in particular the addition of new photo and video materials, is available to users exclusively through mobile devices. nine0003

How to create an Instagram account using your phone

To create an Instagram account using your mobile device, you need to follow these steps:

  • Download the Instagram app. For Apple devices, it is downloaded from the App store, for Android, from Google Play, and for Windows phones, from the Windows Phone Store.
  • Wait until the application is installed on the phone.
  • Register a new page. To do this, you will need to specify your email address, linking a new profile to it. Mail will come in handy if subsequently there are difficulties with access to the profile, for example, the password is lost. nine0018

To register, enter your email address and come up with a fairly complex password. It is also possible to log in via Facebook instead of registering. To do this, you need to be registered there and first log into Facebook from the device on which you register with Instagram.

How to create an Instagram account using a computer

You don't have to download any applications before making an Instagram page using a computer, because it is easily done through any browser. The sequence of actions is as follows:

  • Open any browser (eg Google Chrome, Firefox or Safari).
  • We go to Instagram.com.
  • Register by entering your email and creating a password, as in the previous paragraph.

If you don't have mail yet, you will first need to create a mailbox and only then proceed to the question of how to make a public page on Instagram.

After you have created your profile in any of the above ways, you will be able to enter it, subscribe to other users, view their photos and videos, upload your own, and also gain your own subscriber base. nine0003

How to create two Instagram accounts

For some users, one page in this network is not enough, you need to create an additional one. The question of how to create an additional Instagram account arises, for example, when one of them is of the “business” type, and the second is personal.

How to make two Instagram accounts?

This can only be done from mobile devices, a computer will not work here.

You don't have to log out of the first page to create the second page! Instead, go to the Instagram app and click on the menu icon, which is located at the top right. Among other options there is an option "Add an account", and this is exactly what we need. nine0003

Before creating a second Instagram account, you will have to choose an email address for it in the same way (this time a different one) and set a password.

When you're done, you can easily switch between two or more of your profiles using the same button in the top right corner of the screen. It is possible to create up to 5 additional public profiles at the same time.

How to delete an Instagram profile

The question of how to delete an Instagram profile usually appears when a person no longer plans to maintain his feed and knows for sure that he will never return to this in the future. If there are doubts about this, then it is better to refuse the removal, because this action is irreversible. nine0003

There are two ways to do this, one of them allows you to temporarily block your profile, and the second involves its complete elimination.

Deleting Instagram from a computer

It is not possible to completely destroy a public page through a computer, but there is the possibility of temporarily blocking it.

How do I delete an account from my computer?

  • We go to our Instagram network page through a browser.
  • Press the "Edit profile" button. nine0018
  • At the bottom of the menu that opens (next to the "Submit" button), select the "Temporarily block my account" button.
  • We answer the question, “Why did you decide to block your account?” By choosing a reason from the list.
  • Enter your password again in a special field.
  • Click the "Temporarily block account" button.

If you do this, your photos and videos, likes and comments will be saved, but no one will be able to see them until you remove the block. nine0003

Deleting Instagram via phone

It is through the phone that you can delete your page forever. Before you learn how to delete a page on Instagram through your phone, you should make the final decision that you decide to do this.

So how do you delete an account from your phone?

  • In this case, we do not need to use the Instagram app. Instead, we go to the browser and visit the Instagram.com website.
  • Opening your profile. nine0018
  • Click on your avatar and select the same "Edit profile" command.
  • We perform all the steps indicated in the section on deleting a profile through a computer. But after you enter your password, instead of the "Lock" button, click "Permanently deactivate my account." This is a button that you won't see if you follow the same steps from a computer.

By clicking on it, you will completely decide how to delete an account permanently from your phone. It is worth thinking carefully before deleting a page on Instagram forever, since it will not be possible to return the data. If you value your photos and videos, it is recommended that you save them to your computer first. nine0003

We hope that our instructions will help you when you decide how to create or add a profile, or how to delete Instagram through your phone.

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Designing a page on Instagram: learning how to do it right

We tell you how to properly design a page on Instagram. We will discuss the name, profile description, profile picture and design trends.

How to choose an actual account name? nine0013

Account name is the nickname by which users in the social network will search for you. It is always in English. And it can even be generated in various services.

It can be abstract: related to your field, personal characteristics, hobbies. For example, @lady_text, @krasiviye_blondin, etc. Or emphasize your personal brand and be in the first/last name format. For example, @gulia.konk, @ivavanivanov.

The maximum number of characters is 30. If you enter a nickname that already exists, the social network will not allow you to register such a name. In addition to letters, you can add:

  • underscore - @irina_lapina,
  • dot – @vadim. fedorov,
  • numbers - @by2rina.

To make it easy to find you on Instagram, we recommend:

  • use your real first and last name;
  • abstract nickname to use only one in all social networks in order to be remembered by users;
  • do not change such a nickname constantly, so as not to confuse subscribers; nine0018
  • use a minimum of elements: underscores, numbers, dots.

Also remember that your nickname is the username you will use to log in. You can change it once every 2 weeks.

How to choose the right profile photo?

The profile photo is the same photo that is visible in the small circle. And here it is important that your face in this photo can be seen. This is your personal page, so the photo must be of you. nine0003

From the tips:

  • Choose a large frame of the face.
  • It's good if the photo is taken on a single background. If there is no such photo, develop in Photoshop.
  • Avoid abstract photos of the sky, flowers, etc. It's trite and doesn't make you stand out.
  • In this case, it can be a high-quality black and white photograph.
  • You can use memoji, cartoon avatars. nine0018
  • If you are an expert in something, you can add some detail: for example, take a picture with a camera if you are a photographer.

Examples of avatars for bloggers Alexandra Mitroshina, Larisa Parfentyeva, Katya Kornilova (from left to right)

+ Tips for creating a content plan. The article contains relevant ideas for posts in an expert, personal and business account, as well as talks about the content plan and content matrix. nine0003

What should be in the account description?

The account description is your Instagram passport. True, you draw it up not as officially as a document. In social networks, on the contrary, an easy and understandable style is appreciated.

In the profile description you must write:

  • who are you - your name;
  • what this page is about: why read you;
  • your awards and successes are what you are proud of;
  • How can I contact you: links, contacts. nine0018

If you have your own hashtag, you can also add it to the description. Previously, almost all bloggers highlighted points with emoticons. Now the majority writes the text either without division into paragraphs, or without emoticons. But both are in trend.

Old design options

New design options

Registration and maintenance of the highlights

Let's talk about how to formalize the covers of fixed storis. Otherwise, they are also called highlights or actual stories. They do not disappear after 24 hours, and the archive is saved there. nine0003

All stories are divided by topic into different groups. Each one needs its own cover. If earlier they used logos, icons, now the cover trend is different.

1. Simply select the photos of . Live, real. At the same time, it is good if the colors are combined with the shades of the tape.

2. Use the same color . No icons or text. In this case, the shades should be similar or matching palette.

3. Pick up unusual pictures that are rarely seen anywhere .

4. Use boho style . Its bases are: natural shades (often yellow, beige and brown) and ethno-details.

5. Add typography - "magazine style" . Main elements: various fonts (no more than 3), their unusual design, for example, in a circle.

What stories should be fixed in highlights? In fact, there are no rules in this matter. Just remember that these stories are in addition to the profile description. It should be clear who you are, what you do, what is important to you in life. Therefore, in highlights you can fix:

  • getting to know you - your life story;
  • important moments - travel, wedding, childbirth;
  • useful content: about texts, visuals, reviews, selections, etc. ;
  • reviews;
  • cases;
  • questions/answers.

How to create an attractive feed of posts in your account?

There are only a few rules you need to remember to make your ribbon harmonious. nine0003

1. Select 3-4 basic shades to be used in your profile. These colors will be the most: texture, scenery, your clothes, details, etc. Try to choose shades that combine with each other, for example, natural ones.

2. Try to match the hues in adjacent photographs . These can be top and bottom photos, through one and adjacent frames. For example, on the bottom screen, the orange and beige shades in the photographs are combined with each other. nine0003

3. Use photos from different angles . And long shots, and large, and extra large. Play with plans, take pictures of nature, people, details and accessories. Look at life like a photographer: look for interesting shots everywhere.

Learn more