How to stop likes on instagram

How to Hide Likes on Instagram (and Why It’s Even an Option)

Do Instagram likes, like, even matter anymore?

Instagram now gives all users the option to hide or unhide the like count on posts. That means that instead of the default numerical value you’d normally see under a photo, it simply names a few users and adds “and others.” Here’s an example from four-legged fashion icon @baconthedoggers:

Hiding your like count on Instagram is easy and reversible, and in some cases, might have a positive impact on the way you experience the app. Here’s how to do it.

How to hide likes on Instagram

Why is Instagram giving users the option to hide likes?

Will hiding your likes on Instagram affect the performance of your posts?

How to track your Instagram likes (even if they’re hidden)

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

How to hide likes on Instagram

Instagram gives you the option to hide the like counts on everyone else’s posts in just a few steps, so you won’t see like numbers as you scroll through the app. You can also hide the likes on your own posts.

How to hide likes on other people’s Instagram posts

1. Go to your profile and hit the hamburger-style icon in the upper right corner of your screen. From there, hit Settings at the top of the menu.

2. From the Settings menu, hit Privacy. Then, hit Posts.

3. At the top of the Posts menu, you’ll see a toggle labeled Hide Like and View Counts. Switch that toggle to the “on” position (it should turn blue), and you’re set—the like count from all of your Instagram posts will now be hidden.

How to hide likes on your own Instagram posts

There are two ways to hide likes on individual Instagram posts. If you’re posting a new photo or video and don’t want the likes to show, you have the option to hide the like count before your post goes live.

Start creating your post as you usually would, but when you arrive at the screen where you can add a caption, hit the Advanced Settings option at the very bottom. From there, you can turn on the Hide like and view counts on this post toggle.

To turn off the like counts after you’ve already posted, go to your post and tap the three dots in the top right corner of your screen (the same path you would take to delete or archive the photo or video). From there, select Hide like count. Voila!

Why is Instagram giving users the option to hide likes?

You might be wondering why hiding likes is even an option.

To put it simply, it’s for our own good. According to a statement, the company started hiding like counts for certain countries to see if it would “depressurize people’s experience” on Instagram.

Research shows that we tend to equate our online success—followers, comments and like counts—with our self worth, especially in our teens. In 2020, a study of 513 teenage girls in Brazil found that 78% of them had tried to hide or change a part of their body they disliked before posting a photo. Another found that 43% of teens with low social-emotional wellbeing have deleted social media posts because they got too few likes. It’s also notable that in 2019, 25% of teens admitted to being the victim of cyberbullying.

The internet can be a really unfriendly place. Some people have built entire careers on Instagram, but whether you’re an influencer with a mega-following or a ghost who rarely posts, the seemingly harmless like count may be doing a number on your mental health.

After experimenting with hiding likes, Instagram concluded that the results were “beneficial for some and annoying to others.” So in March 2021, parent company Meta announced a Miley Cyrus-worthy best of both worlds: users have the option to hide or unhide their own likes.

Will hiding your likes on Instagram affect the performance of your posts?

To hide or not to hide, that is the question. Does it really make a difference?

On Instagram’s end, not really. You can hide likes from yourself and other users, but the app will still track likes and use them as a ranking signal for the algorithm (for more information on that, here’s a deep dive into how the Instagram algorithm works today).

In short, the algorithm decides what content you see first (on Stories, posts and the Explore page). How the order is determined is specific to the individual; it depends on what you like, watch and comment on.

So that one superfan who’s always hyping your brand up in your comments is probably always going to see your posts, regardless of whether or not you hide your likes. And your Instagram crush’s extremely uncool but weirdly mesmerizing cup-stacking videos are still going to show up in your feed, even if you have his likes hidden and you totally don’t even care how many likes he has or whatever, it’s cool, you’re cool.

On a social/emotional/mental health level, hiding likes might be—as Instagram says— “beneficial” or “annoying” for you. If you’re feeling a bit obsessed with your like count, and find that it’s affecting your ability to post content that feels authentic to you, try hiding likes for a week or two. If it positively impacts your experience, keep that toggle on.

On a business level, like counts can serve as a form of social proof. People who first come into contact with your brand on Instagram can immediately get a feel of how big — or local — your business is based on your like counts. But, at the end of the day, quality content, a consistent aesthetic, and thoughtful interactions with your community in comments matter much more than how many likes your posts are getting.

How to track your Instagram likes (even if they’re hidden)

Instagram Insights

Instagram’s in-app analytics solution offers an overview of your account’s metrics, including information on how many accounts you’ve reached, the demographics of your audience, how your follower count is growing — and how many likes your posts get.

To view Instagram’s Insights, you need to have a Business or Creator profile (which is free and easy to switch to: just go to your Settings, hit Account and then hit Switch account type).

From your Creator or Business profile, go to your Instagram profile and hit the Insights button located underneath your bio. From there, scroll down to the Content You Shared section, which shows the number of posts you have made in the last 7 days. Hit the > arrow symbol on the right side. (If you haven’t posted in the last 7 days, you can still hit the button).

Instagram will then show you a gallery of posts that can be filtered to show specific metrics: reach, comments, and likes are included.

You can also select what type of posts to show (photos, videos or carousel posts) and in what time frame (the last week, month, three months, six months, year or two years).

To choose likes, pick the drop down menu in the middle of your screen (it will default to showing Reach first) and select Likes.

Hootsuite

Hootsuite’s Analytics are more robust than Instagram’s (brag alert!) and that includes insights into likes. In addition to that, Hootsuite can recommend the best time to publish posts—so you can get more likes, regardless of whether they’re hidden or not.

Learn more about Hootsuite Analytics:

Hiding likes allows you to focus on other areas of interaction (like conversations, mentions, keywords, and hashtags) which can be monitored using Hootsuite Streams. You can also use Hootsuite’s Inbox to reply to comments and DMs all in one place, which helps to manage your Instagram followers.

Save time managing your brand’s Instagram with Hootsuite. From a single dashboard, you can create, schedule and publish posts and Stories directly to Instagram, engage your audience, measure performance and run all your other social media profiles. Try it free today.

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How to hide likes on Instagram, because who cares, anyway

Apps and Software

Social Media

This is your sign to hide likes on your Instagram.

How to hide likes from your followers on Instagram. Credit: Shutterstock / Alex Gontar

> Tech > Apps and Software

In an attempt to make user's experience more pleasant, Instagram rolled out the ability to hide like and view counts on all posts in their feed. This way users can focus on the content, rather than the popularity of the content.

This update also gave users the option to hide the like and view counts on their own posts from other users. You can hide the like and view count on a post before you post it or you can do so retroactively.

SEE ALSO: How to delete individual photos from a carousel on Instagram

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We will walk you through how to hide Instagram likes on your feed and on your own posts.

How to hide likes on other accounts:

1. Open your Instagram profile

2. Select the three black lines in the upper right corner

Select the three black lines to begin the process of hiding likes on your feed. Credit: Screenshot: Instagram

3.

Select "Settings"

Tap "Settings" to hide likes on your feed. Credit: Screenshot: Instagram

4. Search for posts and select "Posts"

Select "Posts" to hide the likes on your feed. Credit: Screenshot: Instagram

5. Turn on "Hide Like and View Counts"

Turn on "Hide Like and View Counts" Credit: Screenshot: Instagram

How to hide likes on your Instagram post before you share it:

1. On the final page before you post your Instagram photo (where you write your caption and tag accounts), scroll down and select "Advanced Settings" in grey.

Select "Advanced Settings" to hide likes on your Instagram post. Credit: Screenshot: Instagram

2. Turn on "Hide Like and View Counts on This Post"

Tap the white circle to hide like and view counts on your post. Credit: Screenshot: Instagram

How to hide likes on your Instagram post retroactively:

1. Go to the post you want to hide likes on

2.

Tap the three gray dots in the right hand corner of the post

3. Select "Hide Like Count"

Select "Hide Like Count" to hide the number of likes on your Instagram post. Credit: Screenshot: Instagram

After hiding like counts beneath a post it will say "liked by one user and others."

This is your sign to hide likes on your Instagram.

This post was originally published in July 2021 and was updated in February 2022.

More Instagram tutorials:

How to disable Instagram embeds (and why you should)
How to post a photo to multiple Instagram accounts at the same time
How to clear your Instagram search history
How to post Live Photos on Instagram
How to delete individual photos from a carousel on Instagram
How to turn your social profiles into hubs for charity
How to create an "Add yours" story on Instagram
How to hide photos on Instagram without deleting them
How to see your 'Least Interacted With' on Instagram

Related Video: How to not get your social media hacked

How to hide likes on Instagram from yourself and others. Full instructions

Instagram has long been testing a feature that would allow to permanently remove likes from posts and the number of views from videos. For what? According to the administration of the service, for the sake of equality between users: so those whose posts get a few likes will not be complex and chase after "hearts" when they see thousands or millions of likes from others. It was expected that Instagram would turn off likes forcibly, since the service had previously removed the exact “Like” counter from some users, replacing it with the phrase “and others.” But users were still given a choice, and now you can disable likes and views both for your posts and for everyone else in your feed.

You can hide likes on all your photos and videos. And other users too

How to remove likes on insta

You can remove likes and views counter both for new publications and for existing posts in the profile. To remove likes and views from a new post, do the following:

Start creating a new post;
At the step of adding a signature, select Advanced settings at the very bottom;
Turn on the toggle switch Hide the number of likes and views on this post .

You can hide likes right when publishing a post

Add a signature, tag people if necessary, everything is as usual. After you click Share , the post will be published, but without likes (if it's a photo) or a view counter (if it's a video).

To remove the number of likes or views from an existing post, open it, click on the three dots on the right and select Hide number of likes .

You can hide likes in an already published photo in a couple of seconds. More precisely, they will see their “Like” marks, but you will have a neat feed without extra hearts and information about the number of views.

Open Instagram and go to your profile;
In the upper right corner, select the context menu;
Open Settings - Privacy - Publications ;
Select Hide Likes and View Counts .

After that, you will not see likes from others

It should be noted that this feature is not yet available to all users. For example, I don’t have such a parameter on my personal page, but on Instagram AppleInsider.ru, where there are more than 50 thousand subscribers, it appeared this morning. So if you don't have the option to turn off likes yet, you're not the only one. Looks like Instagram first rolled it out for users with a lot of followers. Which is actually strange, because disabling likes was done specifically for those who have few subscribers.

You may be interested : How to download any video from Instagram to iPhone or iPad

Curiously, with all the innovations, Instagram never released a version for the iPad. The head of the service previously explained this by “lack of time,” saying that Instagram developers simply do not have the strength for this, as they are busy with other projects. Apparently, they made a button to turn off likes in the application. Would you like Instagram for iPad or are you already resigned? Tell us in our Telegram chat.

In fact, some Instagram projects seem frankly far-fetched. At first, the company tried to popularize a dedicated Direct messenger to give users the opportunity to communicate, as it were, outside the social network, since, as it turned out, a lot of people use the built-in messaging tool quite actively. However, this project failed because there was never enough audience to make sense of keeping the application running.

Instagram on iPhoneApp Reviews for iOS and MacTips for Apple

How to hide likes on Instagram: how to turn off the likes counter under a post, how to get back

Instagram has launched an extended test of a setting that will allow you to hide likes under posts and the number of views for videos .

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You can hide likes on Instagram in the same way as turning off comments. The function works on the same principle as hiding the counter of likes and dislikes on YouTube. You can like, but their number will be hidden.

Read also : The best Instagram promotion courses

How to hide likes on Instagram

Understanding how the new feature will work. Here is a short video tutorial followed by a text version.

For the old post: To hide the likes counter under the published post, open the post and press three dots. In the menu that appears, we find the corresponding item.

To return the likes, do the same, only turn on the display of likes.

For a new post : You can remove the number of likes from a new post before publishing. Go to "Advanced Settings" and select the appropriate option.

Whole account : If you want to hide the number of likes on the whole account at once:

Go to your account settings.
Select "Privacy - Publications".
Deactivate or activate the switch.

Please note : Hiding the like counter also hides the number of views if it's a video.

Will Instagram likes be removed forever?

To answer this question, let's look at his history.

Everyone first learned that Instagram was going to remove likes in December 2019. This decision was due to the fact that the leadership of the social network wanted to reduce the factor of social pressure on users due to likes. According to their idea, the authors will publish something more often if they do not think about likes.

Further, throughout 2020 there was a lull.

But on January 14, 2021, Instagram began testing an option to hide the number of likes under posts. In early February, this option appeared for users in Russia and the CIS, but it did not work correctly.

At the moment, this is most likely the final version of how hiding likes on Instagram will work.