How to start selling clothes on instagram
Proven Ways to Sell Clothes on Instagram and Make Money
If you’re in the business of selling clothes, then you should know that having a strong presence on Instagram is crucial. Instagram has a huge audience with a focus on visual content, which helps to promote products like clothes.
Simply having an Instagram account for your clothing business is not enough. You need to make sure that you’re using the right strategies to sell your clothes on Instagram.
To give you a head start, let’s go over some ways to sell clothes on Instagram. By following these tips, you’ll be able to reach a wider audience, boost your sales, and take your business to a new level. Let’s get started!
How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
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Why Sell On Instagram?
It’s safe to say that selling online, especially on Instagram, is great for any kind of business, no matter what type. Let’s break down why.
Instagram Has a Huge Audience
Instagram is a fast-growing social media network with incredible advertising potential. Billions of people will hang out on the platform for hours, watching stories, reels, IGTV, live broadcasts, and scrolling feeds.
There are more than two billion active users on Instagram, and as one of the most popular social networking platforms globally, it has become a key platform in the ecommerce world.
Users Look for Brands on Instagram
In the quest to discover new products, more than 200 million Instagram users visit at least one Business Profile every day. The platform’s format helps users find what they want quickly.
For example, Instagram Reels are great for product discovery, as there are more than 200 million Instagram accounts recommended to users based on their interests and activity. Instagram’s algorithm can help you reach your target audience on the platform.
In other words, your choice to sell on Instagram will inevitably draw people to your business.
You Can Sell Right on the Platform
Instagram Shopping allows businesses to set up a dedicated Shop tab in their profile and tag products in postable content. That means your potential customers can buy a product right from your profile—without even leaving the app!
Users can click on a product tag to learn more about the product and buy it right away
Shopping on Instagram is very popular among consumers—44% of people surveyed use Instagram weekly to shop using features like shopping tags in posts.
All you have to do to sell on Instagram is convert your profile into a business account. That way, you have access to countless advertising tools and analytics that can help you succeed with your endeavor.
The best way to sell products is to connect your online store to Instagram. This requires having an ecommerce platform. If you sell online with Ecwid by Lightspeed, you can do that in no time.
Sign up for Ecwid by Lightspeed to start selling clothes on Instagram and get the most out of product tags.
How to Sell Clothes On Instagram
It is pretty easy and relatively simple to set up your shop online. To sell clothes on Instagram, follow these steps:
1. Decide What Clothes You Want to Sell
First, you need to decide what kind of clothing store you want to set up. You can simply sell new clothes online, either clothing you make or dropship. You can also create a place for others to purge stuff that they do not wear anymore and then sell used clothes. See, that’s the best part of owning your own store: you get to decide what you want to do!
If you decide to sell second-hand or vintage clothes, a key thing to note is that the clothes should be in good condition—aka no stains, noticeable flaws, or holes.
2. Set Up your Instagram Account
To start selling on Instagram, make sure your Instagram business profile has these three key features:
Profile photo: You should choose a logo or photo that is on-brand. This is what people will use to identify your clothing company.
Eye-catching bio: Include a well-crafted and eye-catching bio in your Instagram Business profile. Make sure it is clear and gives a simple, concise description of your clothing business. In other words, let people know what you have to offer through your bio.
Learn more: How to Write a Great Instagram Bio for Your Business Profile
Link to your online shop: You should also add a clickable link to your store in the URL section of your bio. This shows up in your profile and helps drive traffic to your online store from stories and individual posts. Your unique URL also affords you the chance to track how many visits you have on your website.
This bio has it all: contacts, link to the site, and a CTA to encourage users to shop
3. Take High-Quality Pictures
When it comes to selling clothes on Instagram, high-quality images are a must. Your photos should be well-lit, brightly colored, and clear. Avoid using filters that make your photos look overdone or washed out.
Instead, focus on highlighting the natural colors of your clothing.
In addition, be sure to style your clothing in a way that is visually appealing and showcases the garments in the best light possible.
In the item description, include the measurements of each item and provide any other important details. Though having concise and informative descriptions are good, engaging visuals are essential, so you should focus a lot of energy on pictures.
4. Use Hashtags Strategically
Hashtags are a great way to reach a wider audience on Instagram. When using hashtags, be sure to use them strategically in order to maximize their impact. First, do some research to find out which hashtags are most popular within your niche. Start putting those hashtags in your posts, using a mix of both popular and niche-specific hashtags in order to reach both a wide and targeted audience.
When it comes to clothes, specify the dominant characteristics of each clothing piece. Indicate whether they are from a thrift store, vintage, classic, or popular brand.
You should especially be specific if you’re selling gear. Hashtag the posts based on the new customers and audiences you want to attract.
Learn more: How Instagram Hashtags Can Make or Break Your Sale
6. Use Instagram Product Tags
Product tags are a proven way to use Instagram optimally. With product tags, you can use the platform like an ecommerce site. Potential buyers can click on each item in all kinds of posts. And then when a tag pops up, it shows the price and how to purchase the item. This makes buying your products seamless while cutting down on tiring DMs about costs and details.
Tip: use product tags in stories when posting pictures of your customers
Learn more: How to Sell on Instagram in 2022: Complete Beginners Guide
7. Post Engaging Content
In addition to using high-quality images and strategic hashtags, it’s also important to post engaging content if you want to sell clothes on Instagram. Your posts should tell a story and highlight the unique features of your clothing line.
Make sure to post content that is interesting and relevant to your target audience. The goal is to create content that will resonate with potential customers, making them want to learn more about your brand and buy your products.
Ensure to utilize the different types of content available to you, including reels, stories, and lives. You can make all the content you create shoppable, increasing the odds that customers will buy your clothes from a video or image.
You can tag products in your reels too
8. Use Calls-to-Action
If you want people to take action after seeing your posts (i.e., buy your clothes), then you need to include calls to action in your captions. For example, you could include a link to your website or online store in every post. Or, you can include a specific call-to-action in your posts, like Shop Now or Visit Our Website. By including CTAs in your posts, you’ll be more likely to drive traffic to your site and close sales.
9. Offer Discounts and Promotions
Offering discounts and promotions is a great way to increase sales on Instagram.
People love getting deals on clothing, so take advantage of that by offering deals from time to time. For example, you could offer free shipping for orders over $100, or give away a free item with every purchase.
Whatever the discount or promotion you decide to offer, just be sure to promote it heavily across all of your Instagram content so that people know about it.
Final Thoughts
Selling clothes on Instagram can earn you enormous revenue. If you are already using social media to make sales, you probably already know this fact. But if you haven’t taken advantage of social platforms yet, you are missing out on the plethora of benefits embedded in selling on Instagram.
While there is no promised amount of money you can make selling clothes on Instagram, doing so will only help your business thrive. With some effort and your newfound knowledge on how to sell clothes on Instagram, you can make a significant sum. Just make sure you have quality merchandise, give reasonable prices, and promote your store appropriately.
Using a rock-solid and reliable ecommerce platform like Ecwid by Lightspeed will give you an even greater chance for success. More so, Shoppable Instagram posts from the platform’s ecommerce side helps you meet your customers’ needs, all while connecting with news, your favorite brands, and friends. Using all the tools at your disposal will help you have a profitable and sustainable business.
What are you waiting for? Get started selling clothes on Instagram from your Ecwid store today!
Do you want to learn more about selling clothes online?
- Create Clothing Store: How to Make a Website to Sell Clothes
- The Best Websites to Sell Clothes Online
- Proven Ways to Sell Clothes on Instagram and Make Money
- How To Sell Used Clothes Online
- How To Sell New Clothes Online
- How to Sell Clothes on Facebook
10 Insanely Helpful Tips For Selling Clothes On Instagram – Panaprium
Selling clothes is one of the best ways to make good use of the pieces you don't wear anymore and even make a full-time income online.
And Instagram is a fantastic place to sell clothing on the Internet.
Instagram is a social media platform that allows you to link your store and sell things to millions of users. It's one of the best places to sell clothes, shoes, bags, accessories, and jewelry.
Many people are successful in presenting and selling beautiful fashion on IG. You can easily show new or used items on social media and earn extra cash.
If you are looking for the best tips for succeeding with a fashion page, follow this ultimate guide on how to sell clothes on Instagram.
We'll go over what you need to know to master Instagram and be successful. You'll find the best plan, strategy, and course of action you can take to sell clothes online.
Panaprium is proud to be 100% independent, free of any influence, and not sponsored. We carefully handpick products from brands we trust. Thank you so much for buying something through our link, as we may earn a commission that supports us.
Start with the basics
There are a few technical details you should be aware of before you can sell clothes on Instagram successfully. The basics are crucial to get right, or you risk starting on the wrong foot.
If you've used the platform in the past, you already know the basics and what to do. If you are new to selling on IG, these few beginning steps may be extra helpful to you.
First, you need to set up a new Instagram account. You can start with a personal account then switch to a professional or business one at any time to access Instagram Insights and help your business grow.
Instagram provides extra features for businesses that personal profiles can't use. However, it's common for individual accounts to benefit from more organic reach. So switch to business only later on.
Then, you'll need to choose a payment processor. You can use PayPal, Venmo, or many others. You could even set up your own online clothing store on another platform and use Instagram as a marketing tool.
Check out our article on the best places to set up a store and sell clothes online.
Sell the right clothes
To succeed in your new Instagram business venture, you need to decide what clothes to sell. You can sell any fashion product online that is still in good condition in general.
It includes many types of textile and apparel, clothing, bags, shoes, footwear, and accessories. You can find buyers for your items, whether they are new or pre-loved.
On Instagram, you can sell high-street brands or high-fashion or anything in-between, brand new or used. Only sell quality products for happy, returning customers.
Make sure the clothes you plan to sell don't show any imperfection, misalignment, poor stitching, rough edges, mismatched patterns, irregularities, or defects.
To effectively sell clothes online, you need to find out what people want to buy and offer specific designs that answer their needs. Keep an eye on trends to ensure that your items will attract potential customers.
Follow the seasons and the trends that come and go. Old fashion trends also often tend to come back around. Research what is currently popular on Instagram and other platforms and make sure you offer what is in demand.
You can study similar items that have been sold in the past to understand what kind of clothes you can sell. With some time, experience, and know-how on your hand, you will get better at seeing trends and making product offers that sell quickly.
Describe your items
You need to describe what kind of clothes you are selling to succeed in selling items on Instagram. Make sure to include a thorough product description in your IG posts.
Instagram captions can be up to 2,200 characters long. It's plenty enough to make sure each user understands what you are selling.
But it's also recommended to keep your copy brief. Instagram captions get visually cut off at around 125 characters. And most users don't read through it all.
Business accounts should also use product tags in their posts.
Product tags allow you to highlight products from a catalog and help customers learn more about your product offering.
Being as thorough as possible in your product description will ensure customer trust and push hesitant customers to buy your clothes. If your product description is good enough, it will sell your items for you.
The key to selling clothes on Instagram and succeeding is to place the right product in front of the right people at the time. So make sure your potential customers can rapidly identify what you are selling.
People look at the product description to gather as much information as possible. Serious sellers usually provide many details. Include the following in your IG captions:
- the product name or title
- the brand name
- at least 100 words detailed product description
- information regarding fit and sizing
- unique details about construction
- colors and patterns
- the item condition
- materials used for fabrics and finishing
- information about shipping rates and taxes
- other related products you might sell
- relevant hashtags
Upload quality pictures
Especially when selling clothes on Instagram, you need to upload high-quality pictures.
Too many fashion sellers take low-quality photos of their clothes and wonder why they don't sell.
Stand out from the crowd and jump in front of your competition with unique, clear, eye-catching, color-matching, diverse, and on-brand product pictures.
Ensure each picture you upload on your feed puts your clothes in a good light so potential customers can rapidly identify that what you offer is what they need.
High-quality photos are a sure way to attract potential customers. Don't make the mistake of not putting enough time and attention into your product pictures.
Whenever possible, you should take a picture of yourself wearing the clothing items. Present your clothes realistically in a great setting without too many filters or lighting effects.
To make sure your feed is attractive to potential buyers, take good photos and consider the following:
- choose a good camera, a cellphone can work
- choose a light and neutral background
- autofocus on the product
- ensure good lighting not too dark or too bright
- use natural light as much as possible
- adopt an original and professional look
- pay close attention to the details
- choose portrait mode primarily for mobile view
- keep unity between shots and different products
- use the same setup and a tripod for consistency
- edit pictures afterward to increase the attractiveness
- take inspiration from other product photos
BUY PHOTO EQUIPMENT ON AMAZON
Set the price right
On Instagram, you need to price your clothing items correctly to be able to sell them.
Avoid selling clothes for very cheap or a high price. Middle-range prices are the most successful.
If you choose to heavily discount an item or make a deal that seems too good to be possible, it will probably turn many people off.
Offering your clothing items at a reduced rate isn't always the best strategy. If you place your prices too low, it diminishes your brand and the perceived value of your products.
Sell your clothing items at a fair price as it will help you get rid of them faster and keep people interested. Potential buyers will be more inclined to purchase one of your product offerings if the price is right.
What is important is people find the price fair and a good value for the product quality. It's crucial to get it right and price your clothing items correctly if you want to succeed in selling them.
Check out similar items that have previously sold on Instagram and other platforms to get an idea of how to price your fashion items. The price is one of the primary factors that influence online purchases.
Don't neglect the logistics
Having good logistics in place is a crucial part of being successful. To sell clothes on Instagram, you need to have efficient processes and prepare a few things in advance.
Don't neglect shipping costs, or you risk losing your profits. You need to charge more money for shipping multiple items as well as sending orders internationally.
Prepare shipping materials and packing supplies, including packaging, boxes, labels, bags, paper, cushioning, foam, strapping, wrap, and tape.
BUY SHIPPING SUPPLIES ON AMAZON
Don't forget to send invoices and track everything. You need to be on top of things and monitor every sale, unpaid invoices and re-list items that didn't sell.
Keep in mind that you should never dispatch an item without receiving payment first. And let the customer know that you have received their money and thank them.
And stay safe by not disclosing any personal information and preferably communicating with potential buyers using Instagram direct messages.
Be consistent
You can be very successful in selling clothes online using Instagram as a platform. Make sure you stay consistent with your brand, theme, style, and posting schedule.
Be present on the platform every day and post as often as your schedule allows you to. It will help you sell your clothing items faster and keep people interested in your brand and products.
Instagram is a social media platform that is fantastic for fashion. You can take a few pictures of yourself wearing each item and share them every day. Then, let people contact you to purchase them.
Instagram is very visually stimulating and offers perfect opportunities for fashion sellers. The high number of users makes it easy for you to find potential buyers. But the competition is also high.
That's why staying consistent will put you at an advantage. Make a routine and keep steady with your content and ensure each upload is attractive and high quality.
Engage with the community
Engage potential customers and talk to people in the community as often as you can.
Increase your followers in the fashion community and the niche you chose and keep them engaged.
Every day, you need to make posting stories with product links a priority. Make your followers interested in your offers by communicating with your audience as much as possible.
You can talk about your favorite items in advance, organize a closet sale, and promote your sale through stories. Mix pictures and videos, and upload multiple photos at a time in a carrousel, and don't neglect Instagram Reels.
You can also collaborate with other accounts and promote each other. Be present in the community and extra helpful and engage with other creators and sellers.
You need to develop a more personal relationship with your audience and keep them interested, showing your style through personality and uniqueness.
Make sure to read notifications, answer questions, and reply to comments. The more active you are on Instagram, the faster you will grow and have success selling clothes.
Raise awareness
To sell clothes on social media platforms like Instagram, you need to let people know you exist. It's crucial to raise awareness about your brand and what you offer.
But it takes a lot of hard work to grow your account only using Instagram. The platform has millions of users, and everyone is competing for attention.
One of the best ways to see your following increase is to use other platforms. Be active on other social networks to drive new users and followers to your Instagram clothing store.
You may already have a growing audience elsewhere that you can direct to your IG page. Or start from scratch and grow your following on other social media platforms that are ideal for fashion.
Social networks come and go and if you have limited time, choose the right platforms that are growing in users where you can reach a high amount of people for the least effort.
Ensure your content is relevant to each platform and fits your style and your products.
Post consistently and encourage your audience to follow you on Instagram as well.
Please your customers
Instagram is a simple way to sell fashion items. But you need to keep your customers happy like any other business venture. Reply to buyers concisely and rapidly, within a day, at the very latest.
Ensure you offer better products over time and to please your customers. You want to establish a good reputation and be known as a reputable seller.
Provide as much accurate information on the product as you can. You can also offer a quality guarantee or warranty when selling clothing items on Instagram.
Inspire trust and be customer-oriented. Your number one priority is to make customers happy and satisfied. Returning customers are the best source of revenue and marketing for your brand.
Make sure they remember you and keep them interested in what you have to offer next. Thank your customers after each purchase and do your best to stand out from the competition.
Put processes in place to ensure quality and authenticity. Be sure to answer as many questions from potential buyers as you can. Update your offers accordingly, and don't forget Instagram terms and policies.
Was this article helpful to you? Please tell us what you liked or didn't like in the comments below.
About the Author: Alex Assoune
Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.
FOP business: trading on Instagram
FOP business: trading on Instagram01 April 2022 Be suitable for: Acceptance
Basic words, if you know how to get it, like winning Instagram for getting purchases from your offline or online store, you sell them through direct.
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Selling clothes, cosmetics, brands and other products on Instagram is a popular business.
Often, such merchants work without registration, sometimes deduct income as a special physical person on a special bank card. Such activity is illegal.
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5 reasons to shop on Instagram
, Important
A survey we conducted some time ago showed that 40% of our readers have never bought anything through Instagram. We decided to rectify the situation and tell you what you can buy on Instagram and why it is more convenient than in a regular online store.
So, shopping on Instagram is convenient because you can…
1.
Buy clothes from a European boutique with home delivery from shops in your city. Moreover, clothes can be from a small showroom or from a Milan boutique. Goods in Europe, despite the exchange rate, are cheaper than similar ones in Russia. yes and the seller is a real person, he can find the bag of your dreams according to the sent photo , and some of them will even take measurements at your request. In addition, through Instagram you can buy things that are not available in stores in your city.
Ksenia Kravchenko, mother of 6-year-old Lera, regularly buys clothes on Instagram. The biggest purchase, according to her, is a Max Mara coat from an Italian outlet. “I signed up for a buyer girl (@maxmara_multibrand) about a year ago and for a long time just admired the luxurious cashmere coats. And when an inscription appeared under the next photo, stating that the last sizes remained, I decided to take a chance! nine0005
We communicated with the seller via WhatsApp.
The girl answered in detail, politely, advised the size and said that she would buy the coat as soon as I transfer the money.
It was a bit scary, because I had to transfer about 20 thousand rubles to a complete stranger. But the positive feedback from subscribers in the comments said that there was nothing to be afraid of.
A nice bonus: since the purchase amount was more than 200 euros, the seller decided to give me a gift and offered me a choice of a set of sweets or cheese. Not a single Max Mara boutique provides such a service!” nine0005
2. Read reviews of any product or service
The main users of Instagram are women. That is why there are so many accounts dedicated to beauty services (hair removal, eyelash extensions and much more). What is important: even on the website of the store/clinic/beauty salon you will not find so many reviews. Ultimately, it is they who help to make a decision: to take - not to take, to do - not to do.
Tele - radio presenter Alisa Selezneva found the eyelash extension studio @annaklyuchko through Instagram and has been a regular client for several years now.
“I got my first eyelash extensions 100 years ago, when this service had just appeared in Moscow. These eyelashes were absolutely terrible: they fell out in bunches and looked like spiders. For a long time I did not dare to repeat this experience, until my Instagram friends started posting their photos with luxurious eyelashes. I carefully studied the account they praised, read all the reviews. nine0005
What bribed me the most was that almost under every photo people wrote: “It is impossible to sign up with you! Put me on the waiting list!”
I contacted the manager directly on Instagram, agreed on the date, time and that's it. For several years now, I have trusted only the masters of this studio.”
3. Buy household goods not found in regular stores
Instagram is the perfect place for those who love unusual things.
This is especially true for decor items. nine0026 There are handmade tiles, furniture like in the Hermitage, and tables in the form of a bottle of Chanel perfume or charming cake stands, which all star ladies are delighted with.
Confectioner from Brest Elvira Levonyuk collected a whole collection of handmade dishes from @clay_street when she saw their cake holder on Ksenia Borodina's page.
“I am a confectioner and naturally I love beautiful tableware. I immediately imagine how my cakes or pastries will look on it. When I saw this rabbit, I fell in love with it at first sight, immediately contacted the manufacturers and placed an order. nine0005
A phone was left in the account, we communicated via Viber. A couple of weeks later my first rabbit arrived.
I was very worried about the delivery, after all, it is fragile, it could break on the way, but everything worked out. Now I have already assembled a whole service, and so that everyone can see it, I even had to hang two new shelves on the wall.
4. Order a cake or a set of cakes with your own design
In Instagram, you can buy not only things, but also food. Moreover, made to order and taking into account the wishes of the client. There are strict rules in traditional pastry shops. For example, a cake with decor must weigh at least 3 kg. nine0025 In Instagram, you can always agree - only a satisfied customer will return for a second purchase , leave a good review and recommend to friends. For a small business, this is key. Recently, the accounts of private craftsmen and small confectioneries, which are ready to embody any fantasy of the client, have become very popular.
Elena Volodina, project manager at Lady Mail.Ru , tested the service of one of these pastry shops: “I was going to visit my friend in Kyiv for the weekend, and by coincidence, her boyfriend was just celebrating his birthday. I didn’t want to go empty-handed, and all I knew about the young man was that he had launched his own startup related to a pet surveillance system.
nine0005
I remembered that some time ago, when I was looking for eclairs for my birthday, I found the @musseconfectionery account on Instagram — an eclair atelier, but it was in Kyiv, so I couldn’t order anything then. And here is such an opportunity!
I communicated with the studio via Direct, they answered me after long pauses, it took a total of a couple of days to accept the order, but the eclairs themselves were made on time and in accordance with all wishes.
I don’t even know who was more pleased: me or the birthday boy!” nine0005
5. Get a gift for an order
Putting a gift with an order (as in the first story with a coat) is a common practice of Instagram stores. Unlike large-scale businesses, Instagram sellers pay attention to each client and fight for their loyalty. If a network cosmetics store offers you micro-samples, which are enough for one use, then here the owner of the account can give a full-fledged tube of cream.
