How to start a fitness page on instagram

How to Start a Bomb Fitness Instagram Account (With Examples)

If you’ve been thinking about starting a fitness Instagram account, there are a lot of factors that can contribute to your success and failure.

Famous fitness influencers like Sjana Elise Earp and Simeon Panda have worked hard to perfect their brand, photography skills, and physiques, allowing them to gain millions of Instagram followers over the years.

But even if you’re starting from zero, there’s no time like the present to start building your fitness Instagram account!

Today I’ll be showing you step by step how to start a bomb fitness Instagram account (with examples).

1. What are Your Instagram Goals and Objectives?

Before you start creating content, you’ll need to decide what you want to accomplish with your Instagram account. Go beyond the follower count, and determine the type of impact or incentives you want in the long run.

Think of your Instagram goals like your fitness goals, once you know where you’re going, you’ll be able to find the activities to get you there over time.

Here are some goals you should consider for your fitness Instagram account:

Mission or Purpose: Sharing your fitness journey to inspire and help others can be your main goal. Maybe at one point, weight loss seemed impossible for you, but you started working out and planning your meals. Who knows how many people your story can inspire. Fitness Insta-Mom Christy Gomez’s main goal is to help moms like herself gain confidence back after childbirth through quick and healthy meal plans and workouts.

Endorsement & Sponsorship If you’re an athlete looking for endorsement, you can use your Instagram page to get noticed by top brands. Nike sponsors Ji So-Yun, a female footballer with only 13,000 followers. Imagine what you can do once you start growing your fitness Instagram following.

Clients: As a personal trainer Instagram is a great platform to gain credibility and attract new clients. Fitness influencer Sara Vowell uses her Instagram profile to endorse her meal plans and online training program.

Ecommerce:With Instagram shopping features you can sell fitness products like supplements and athleisure wear with your fitness account.

2. Fill Out Your Instagram Account

Once you’ve created your Instagram profile, it’s time to switch to a business account. This gives you access to features your personal account will lack, like analytics, Instagram ads, and insights to help you to reach your Instagram goals.

Three Things Every Instagram Business Account Should Have

Profile picture: Use a professional logo or head shot for your profile. The ideal Instagram profile picture size is 180 x 180 pixels. But Instagram profile photos must be at least a minimum size of 110 x 110 pixels. Try to avoid making your photo look too filtered.

Bio: Your Instagram bio is like a mini trailer, showing people who you are and what kind of content they can expect from you. Choose your words wisely. For tips on how to create the perfect Instagram bio, check out 10 Tips to Create the Perfect Instagram Bio to Attract a Bigger Audience.

Link: If you have a website or blog, let your followers know by adding it to your profile. If you don’t, you can share content, ebooks, or Youtube videos.

3.Define Your Ideal Followers & Fitness Niche

Think about the type of person you want following you. That’s who were creating content for on a daily basis.

Defining your ideal follower is also known as creating a buyer persona. Not to get too technical, but when you know exactly who you want to attract to your Instagram page, you’ll be able to create specific content that they’ll be sure to love.

For example, if you’re a fitness influencer who wants to help people lose weight from dancing, then your ideal follower is someone who loves dancing and music. Create fitness videos using dance moves to the latest songs.

Once you know who your ideal follower is then you have to decide what your niche in fitness should zone in on Instagram.

Stick to your niche, whether it be yoga, kickboxing, weight training, or even martial arts.

A niche is what brands use to decide if an influencer is perfect for them. For example, Aria Crescendo is a yoga teacher, and mom and her content say it all. It’s no surprise that most of her audience are mom’s who love yoga and her brand sponsor is a yoga clothing line.

4. Use High-Quality Images & Videos

Instagram is a highly visual social media platform. You’ll need to post high-quality fitness images or videos on your page. This could be with a camera or your phone.

Be sure to have your face in the photo, photos with faces get 38% more likes according to Sprout Social, so smile for the camera and increase your engagement.

The key to good photos is quality lighting. At times it can be hard to find good light in the gym but try and find a spot that does you justice. You can also invest in lightboxes, GoPros or a phone ring light, to help you capture images better single-handedly.

5. Master Your Instagram Caption

When it comes to captions, they can either be short and concise or long and detailed, and with Instagram’s word limit of 2,200, you can have a lot to say.

Some people keep captions short and snappy so that people can skim through and quickly enjoy the message. Other fitness influencers opt for longer, ‘mini blog posts’ with more detail broken up by space and a few emojis.

The choice is yours, but be sure to add a clear call to action (CTA), a call to action is a phrase that guides the reader to complete an action. Your CTA can be “click the link in the bio,” or as simple as “comment below.”

CTA’s help to encourage engagement, and the more engagement your post gets, the more people will follow your account.

Here are 25 Proven Call-to-Action Words to Maximize Conversions.

6. Show Off Your Workout Routine on Instagram

One of the biggest mistakes some fitness accounts make: posting more about being fit rather than showing followers how to get fit.

Share your workout routines on Instagram for followers to try. People aren’t just following because of your looks, they want to see the work that goes on behind your success.

Fitness Instagrammer Kayla Itsines has one million followers and she always makes time to post her workout routines and videos. You should be able to find the time as well.

7. Engage With Your Followers

Whether it’s 100 or 10,000 followers, engagement means much more to you than it does for them.

When you engage with followers, it helps to show that you’re active, and you care about what your followers have to say. Plus 44% of people think that a brand’s conversations (including direct messaging or in response to a comment posted) is more persuasive than what the brand has to say in ads.

Guess, what? You never know when you might respond to the right person who will reach out for a partnership. Even if you can’t respond to all the comments, you can like the comments so followers know that you see them.

8. Share Easy to Follow Meal Plans & Prep

Naturally, you should add a few meal plans, protein products, and meal prep to encourage your followers to keep a healthy diet along with your fitness tips.

If you don’t want to create the content yourself, you can repost from meal prep or health food pages like:

@damn_delicious
@fitfoodiefinds
@caligirlgetsfit

9. Share Fun Day-to-Day Activities

Give followers a peek of what you do when you’re not working out or at the gym. It adds a human element to your brand and makes you look relatable.

Fitness Influencer Katerina Kountouris shares her day to day as a host a local tv show, going to her favorite food spots, and events she attends as an influencer. This type of content shows that you’re marketable, and you can manage your life outside of fitness.

Try to keep a healthy balance with fitness and personal content. You’ll have to decide at your discretion, but I usually find that a 30:70 ratio (personal to fitness) works well.

10. Go Live on Instagram

Going live on Instagram will make your account stand out. Every time you go on Live, there’s a notification that’s sent to your followers that you’re broadcasting, making them feel FOMO (the fear of missing out) to go check out your account.

Fitness Influencer Taylor Hill goes live during her workouts to show her fans how it’s done.

At the end of your Instagram live, save it to your story and add fitness hashtags, stickers so that Instagram users that follow these hashtags can discover your content.

11. Network With Other Fitness Influencers

Reach out to fitness influencers in your niche and collaborate on content. With your combined audience, you’ll increase the chance of getting more followers for each other.

You can collaborate and post pictures or videos on:

Fun workout routines
A giveaway
Behind the scenes
Having fun and trying new things together

Check out calisthenics influencer Gina Marie is known to collaborate with other influencers every week, building a network of calisthenics Instagrammers like Hanna Presence

Here are some things you should keep in mind before reaching out to collaborate:

You should look for someone who has great content or a massive following. Likewise, your account should be up to par with the influencer you want to collaborate with on Instagram.
Choose someone who compliments your niche, don’t choose someone solely because of their follower count. Ask yourself, does this person’s message align with my own?
Don’t put all your eggs in one basket, reach out to multiple fitness influencers, you can never have too many collaborations.

Want to run marketing campaigns that boost your social followers and engagement, but don’t have the time or expertise to make it happen? At Wishpond, we offer a team of marketing experts who can create powerful campaigns for you. Book a demo to learn more.

12. Host a Video Series on IGTV

Each Instagram account can create their own IGTV “channel,” which is where all your IGTV videos will live (separate from your regular Instagram bio + Instagram story highlights).

Treat your IGTV channel like a YouTube channel, because it is, Instagram made IGTV to compete against the video giant. The tips that can help to grow your Youtube channels can be used for your IGTV channel.

Fitness IGTV Example: Morgan Rose and Steve Cook

Here are 18 Powerful Ways to Grow Your YouTube Channel.

13. Host a Contest or Giveaway

Hosting a social media giveaway is a quick way to grow your Instagram followers and brand awareness.

Anyone can host a giveaway, no experience, or 10k followers needed. Once you find a giveaway formula that suits your audience, you can host a giveaway as often as you’d like. Rinse + repeat = grow.

Here are four things you need to host a successful Instagram giveaway:

Choose a prize that fits your niche. The prize you choose should be something your followers are interested in winning. For example, if you’re a yoga fitness instructor, then your prize should reflect that; yoga mats, incense, or a yoga retreat!
Have a start and end date for your giveaway. This gives you time to monitor or promote your giveaway and lets your contestants know how much time they have to enter.
Follow Instagram Giveaway Rules when you’re hosting your giveaway. This protects you from any legal complications down the road.
Write clear guidelines on how to enter. You want to make sure your instructions are foolproof to help increase your giveaway entries.

Need some inspiration for your Instagram Contest. Here are 10 Amazing Instagram Contest Examples (Critiqued)

14. Always Share Your Story

Your fitness journey and personal story speaks volumes about who you are and why your fitness Instagram account differs from the rest. Instagram was initially made to connect with people around the world, so connect.

If you take a look at the most popular fitness influencers on Instagram, there’s always a post dedicated to sharing their fitness story; who they are, and how far they’ve come. It allows you to connect with followers on a deeper level. That’s apart of your brand.

Health Coach Shannon Eng shares her fitness journey in a blog form caption to motivate her followers and clients.

15. Use the Best Fitness Hashtags In Your Post

Hashtags help to make your post more discoverable to people who don’t follow your Instagram account.

You can place hashtags in your Instagram post:

You can place hashtags in your profile bio:

You can place hashtags in your Instagram Story:

You’ll have to pick the most popular fitness hashtags to improve the visibility of your post, here’s a list of the best fitness hashtags for your niche to use for your next post.

Motivation Hashtags:
FitnessGoals, FitnessMotivation, Fitspo, YouCanDoIt GoalSetting, NoExcuses, BodyGoals, GymMotivation WeightLossMotivation, JustDoIt, FindYourStrong, GetFit

Workout and Gym Hashtags:
GymLife, Workout, LegDay, ChestDay, TrainHard, Gains, Toning, Squats, AbWorkout, Cardio, GirlsWhoLift, WeightTraining

Healthy Eating and Weight Loss Hashtags:
Health, EatClean, HealthyFood, HealthyEating, HealthyLifestyle, Nutrition, CleanEating, MealPrep, FitFood, Vegan, MuscleFood

Running Hashtags:
Running, RunnersOfInstagram, RunningMotivation, MarathonTraining, SeenOnMyRun, TrailRunning, CrossCountry, InstaRunners, Cardio, RunnerLife, RunningTips

Bodybuilding Hashtags:
bodybuilding, bodybuilder, gains, muscle, shredded, BodybuildingMotivation, BodyTransformation, FitFreak, BodybuilderLifestyle, PowerLifting, SwoleLife, CleanBulk

Yoga Hashtags:
YogaLife, Yogi, Balance, BeginnerYoga, DailyPractice, Namaste, Flexibility, InstaYoga, YogaLifestyle, Asana, Vinyasa

Crossfit Hashtags:
crossfit, crossfitter, CrossfitGames, CrossfitCommunity, CrossTrain, CrossFitFamily, CrossFitLife, HIIT

Sports Hashtags:
Sports, Sportsmanship, Soccer, Basketball, Baseball, Lacrosse, Football, Volleyball, Softball, FieldHockey, Hockey, Team, TeamPlayer, GetInTheGame, JustDoIt

16.

Reach Out Brands For Collaborations

There are thousands of influencers on Instagram who want to be noticed by fitness brands, so you’ll have to take a more active approach.

A rookie mistake is waiting for a brand to reach out to you when expert influencers do quite the opposite. They reach out to brands!

Make a list of your favorite fitness brands (clothing line, equipment, health supplements, locations, or events) and buy their products and create content around them (don’t forget to tag the brand). The more engagement and content you post, the more likely you’ll get recognized by the social media manager of that brand or another.

Check out Hubspot’s guide on How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers).

17. Offer a Discount or Sale

Everyone loves discounts, especially when it’s for a brand that their favorite fitness influencer swears by. Create a buzz with an exclusive discount from your eCommerce store or a brand you’re collaborating with as a fitness influencer.

In your post talk a bit about why you love the brand and slip your discount code at the end, take a look at fitness influencer Ryan Tremaine Klarenbach’s post with his collab with Feel OKI beverages.

18. Network at a Fitness or Challenge Event

Get out of the house or the gym and attend local fitness events or challenges. This will help you to do three things:

You can network with your local fitness community, and with find influencers you can work with in the future.
Get fresh new content to post on Instagram from the event
Connect with gym or brand owners at events for possible sponsorships or to become a brand ambassador.

Abhish Desai posted about himself as well as the group he met at a bear crawl challenge.

Follow the Best Instagram Fitness Accounts

1.Dylan Werner

Handle: @dylanwerneryoga

2.Janis Blums

Handle: @janis_blums

3.Lottie

Handle: @pilateswithlottie

4.

Anna Victoria

Handle:@annavictoria

5.Jeff Cavaliere

Handle: @athleanx

6. Don Saladino

Handle: @donsaladino

7. Emily Skye

Handle: @emilyskyefit

8.Sarahs Day

Handle: @sarahs_day

9. Massy Arias

Handle: @massy.arias

Summary

Here are 18 ways to start a bomb fitness Instagram account:

What are Your Instagram Goals and Objectives
Fill Out Your Instagram Account
Define Your Ideal Followers & Fitness Niche
Use High-Quality Images & Videos
Master Your Caption
Show Off Your Workout Routine
Engage With Your Followers
Share Easy to Follow Meal Plans & Prep
Share Fun Day-to-Day Activities
Go Live on IG
Network With Other Fitness Influencers
Host a Video Series on IGTV
Host a Contest or Giveaway
Always Share Your Story
Use the Best Fitness Hashtags In Your Post
Reach Out Brands For Collaborations
Offer a Discount or Sale
Network at a Fitness or Challenge Event
Bonus: Follow the Best Instagram Fitness Accounts

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victoria-taylor

How to Build a Fitness Journey Instagram (And Build Your Following)

In the digital age, creating a fitness journey Instagram is a great way to keep yourself motivated, track your progress, and interact with other people in the fitness community. Instagram has long been a channel for people trying to increase strength, lose weight, alter their diet, and feel inspired while doing so.

If you’ve been thinking about starting a personal fitness journey Instagram, we’ve got some tips on how to get started, what to think about, and how to build your following.

Step 1: Create a new account for your journey

If you don’t have Instagram yet, you’ll need to create an account. Some people choose to have two Instagram accounts: One for their everyday life, and one for their online fitness journey. To achieve maximum engagement, we recommend having a dedicated account just for your fitness progress.

The community of Instagrammers looking to support and follow other fitness-lovers may be more inclined to follow a dedicated-fitness account. However, that doesn’t mean your account can’t have personal flair. Many famous Instagrammers share posts about working out with their families, and sharing healthy meals with friends. Some even include their pets!

Step 2: Your profile details matter

First impressions are important, so you’ll want to spend some time optimizing your account with:

A clear profile picture: Fitness instagramming is all about connecting with other people, so make sure your Instagram profile picture is clear. You may also consider using a free website like canva.com to design a catchy “logo” for yourself.
Profile description: The description of your account is important. What journey are you taking? What are your goals? Where are you located? Including personal details in your profile will help you connect with a larger audience.
Make your account public: To connect with the larger fitness community, you need to make sure your account is public. This will allow you to be found in search results and hashtag groups.

Step 3: Build a base of pictures and videos

Gone are the days where you will be judged for taking selfies or videos of yourself at the gym. (Just make sure you’re focusing on your safety first. Don’t sacrifice your health for a good photo!) Ask your gym buddy to take pictures and videos of you from several angles. You’ll be able to use these images in before-and-after photos. Short videos of you working out, or trying new machines will also help you track your progress. You can also photograph your meals, favorite protein powder, or sessions with your personal trainer.

Before you start building your following, we recommend spending some time adding quality photos to your account. How many is a good start? Twelve photos and videos will give you four rows of imagery – but the more the merrier. You want people to find content when you begin to build your following. Aim for 16-24 photos for a solid collection.

When posting pictures or videos of you working out, invite people to make suggestions on your form, available variations, or pro tips. Asking for feedback invites other Instagrammers to comment on your posts. Thank people for giving you advice and make sure you @tag people when you reply to them.

Step 4: Invite your family and friends to like your new account

Before you dive into the fitness community, start with your family and friends. Post your new fitness handle to your personal Instagram, Facebook, and Twitter. Ask your family and friends to follow you along your fitness journey. The support you receive from them will help you stay on track.

Step 5: Build a hashtag strategy

The fitness Instagram world is OBSESSED with hashtags. Spend some time exploring popular fitness accounts that you admire. Then, make a list of all the hashtags those people use. Begin to tag your photo captions with these hashtags where they make sense. (Pro Tip: Don’t tag a photo with #healthyrecipe if it has nothing to do with food.) Focus on using your hashtags strategically. Have you already posted pictures to your account? No problem. You can comment on your own picture with the hashtags you’d like to use.

Step 6: Follow a whole bunch of people (and organizations) that inspire you

This account is ALL ABOUT YOU. And that means you should follow people that motivate and inspire you. Don’t just follow a whole bunch of people in the hopes of getting more likes. The goal here is to connect with people who are on the same journey as you. Click on hashtags, look at pictures, read other stories, and follow people who inspire you. Now, you can also follow #hastags that inspire you as well. This will ensure you see relevant and new accounts in your feed all day.

Step 7: Comment and like when you feel inspired

Is there someone whose fitness journey is closely related to yours? Comment on their pictures to share your own story or words of encouragement. This is how you start to build your following. By having honest, thoughtful engagement with people in the community. Be yourself!

Step 8: Keep sharing your story

The best way to build your community following is to post regularly. You should aim to post something at least twice a week (but once a day is ideal). Posting often means you show up in more hashtag searches and more timelines.

Try to post during times when your engagement is highest. Instead of posting multiple times in one day, consider saving a second photo for a future #ThrowbackThursday or #FlashbackFriday. Don’t forget that meal prep and snacks are a great opportunity to post. Instagram Stories are becoming a more powerful medium to foster engagement. Use #hashtags in your stories. The best part about stories is that you’ll never overwhelm your followers with “feed spam”. You can post 5+ images and videos to your story in a single day. Save the best stories in your “featured stories” section.

But most importantly, remember that this fitness journey is about YOU. Any steps you take toward building a happier, healthier you are good steps. Getting more followers is not a reflection of your success or failure. Enjoy your journey and celebrate yourself!

Do you need guidance on your personal fitness journey? Our team of professional personal trainers will give you the tools and advice you need to reach your fitness goals. (We can also hold the camera for you.)

How to promote a fitness blog on Instagram

Any Instagram blog is built on the charisma of its owner. For some, this is beauty and photogenicity, someone has a great sense of humor, and someone is a super specialist in their field. A fitness blogger needs to at least show the perfect body. And if you can give competent advice and have a sense of humor, then this is the perfect combination for promotion on Instagram.

There are so many fitness blogs now that you won't surprise anyone with the same type of mirror photos and articles copied from the Internet. You need to work on your account, use free and paid promotion methods, post every day, reply to comments, shoot Stories, go live. nine0003

Ways to promote a fitness blog on Instagram

Those who want to subscribe to a fitness blog:

photos of fitness girls/jocks
tips on how to lose weight/build up

You are not expected to write poetry or advice on early feeding, so your blog should not be about your personal life, but first of all about fitness.

In 2021, the most popular blogs shoot first and foremost at the expense of personality. And if your blog is primarily about fitness, this does not mean that it is better to remain silent about your other hobbies. The audience can be increased by introducing new topics that are interesting to a wide range of subscribers. All tips 👉 how to become a blogger on Instagram will work for you. nine0003

👉🏻 Ways to promote your account on Instagram 2021

Business account and statistics

The earlier you make a business account or author account, the faster you can track account statistics. With it, you will understand what content subscribers like the most and how best to promote.

Body photos

All athletes are almost always "in mode", the days pass the same way. Sleep-food-hall. Therefore, the photos on Instagram are the same selfies in the locker room or in the hall. nine0003

What to do:

Learn how to use simple photo editing software on your phone: VSCO, Snapseed. Take photos in daylight.
Get in good shape and find photographers to collaborate on TFP terms (you get a free photo, the photographer gets a free model). At the exit, you will have, if not super professional photos, but certainly better than selfies.
Take photos while traveling, in different clothes. Later, do not post all the photos at once, but use them gradually. nine0014
If you can't choose one of a dozen similar photos, make a post-gallery. At the same time, you can ask subscribers which angle they like best, this will increase the number of comments (engagement).

And most importantly. The shoemaker must be in boots. A trainer not in the default form cannot make a form to the client (in fact, he can, but the client does not believe in it).

Food photography

Learn the basics of food photography. This does not take much time. Photos on the phone will be of sufficient quality for Instagram if they are taken in daylight near the window, food is laid out on a beautiful plate, etc. "Naturalism" - your containers worn out by life and warmed up food - this is all closer to reality, of course, but no one wants to see it in their feed. Cook all the same simple pp-dishes, but photograph them beautifully. nine0003

Before/after photos of clients

Client results are the best proof of your professionalism. But most often this is a photo in electric light against the background of curtains (this is even at best, and at worst - against the backdrop of a mess in the apartment). I don't want to see this in my feed. Therefore, ask clients to take pictures during the day, if possible with a plain light background. Or let them make a short video - spin 360 degrees. If you take clients for free, then a prerequisite should be normal photos before and after. nine0003

Video

Video remains one of the main Instagram trends in 2021. You can now make 10 minute videos in a row from multiple photos/videos in a post! This is enough time to show your workout, how you ate during the day, etc. The requirements for video are the same as for photos - in daylight, pay attention to the background (make sure that the kitchen is clean, put on good clothes, put on makeup, etc.).

Go Live and upload long fitness workouts to IGTV. Use all available Instagram formats to stay in touch with your followers as much as possible. nine0003

Texts

Sometimes just a photo of all your body parts is enough for success. You can earn on ads in your account. But in order to earn as a coach and consultant (online and offline clients), you need to show your expertise. Publish descriptions of exercises (with photos and videos, you can post-gallery), training programs, healthy lifestyle principles and paragraphs. But do not copy word for word articles from the Internet. Instagram has slightly different laws for texts. Brevity, simple spoken language is valued. Otherwise, no one will read you. nine0003

Don't get carried away, your subscribers don't want university-level physical education and sports knowledge from your blog. Most of the audience is always newbies. Advanced people no longer take information from Instagram blogs and they don’t need a coach. And for beginners, simple tips are always relevant - where to start, how to make a nutrition and training plan for weight loss / muscle gain, etc. Many do not know how to count calories in the simplest salad.

Your blog should not be a closed community for your own, those who are "in the know." Don't make fun of newbies and patiently answer the same questions. Best of all, if you make hashtag navigation, then you can send newbies to specific posts, and not make them scroll through your blog for half an hour in search of what they need. nine0003

Remember, your goal is not to comprehensively educate your subscribers about healthy lifestyles. Your goal is to show your expertise, but at the same time not to lull subscribers with abstruse posts. Then they will read you regularly and if you need a coach, they will turn to you.

Content plan for a fitness trainer

Success in any business is easier if you have a plan of action. Same with Instagram account. A content plan will make life easier for you - you don’t need to think about what to publish today, and for your subscribers - they will know when your next column is coming out. nine0003

You don't have to make a super-detailed plan, you don't have to think through all the informational posts a month ahead, etc. Just sketch out the skeleton of the content plan, for example:

Tuesday and Thursday - marathon
Wednesday - post about pp
weekend - selfie and invitation to "chat"

One of the conditions for promotion on Instagram is consistency. And with a content plan, it's much easier not to get lost. The more often you appear in the feed, the better they remember you. But don't spam, 1-3 posts per day is enough. And if this is an informational, educational post, then one a day is enough. nine0003

You can make posts for the week ahead. Publish them automatically at the right time using delayed posting services.

Use all posting formats:

posts with photos/videos
Stories (video, photo, text, questions and tests for interactive)
IGTV
Live
Reels

The more formats you use, the more interesting it is for subscribers and the higher the reach and engagement of your account. nine0003

Chatting with followers

Do you just post selfies and wait for hundreds of comments? If you are not a star, then this will not happen. All comments will be from spammers — “Cool!”, “Great gallery”, etc. To talk to subscribers, you need to write posts, ask questions, discuss current topics. Respond to all comments, even the most stupid questions. Clean up spam and disrespectful comments. It should be clear that you care about your account and readers.

Contests and marathons

If there are at least 5-10000 live subscribers, you can hold a contest or marathon. The simplest and always relevant topic is weight loss. You offer a nutrition and training plan - and subscribers perform and report in their accounts with a mention of your account. Give feedback, do not leave the participants of the marathon.

SFS

Exchange mutual recommendations with similar accounts. But do not do this too often - subscribers are annoyed. If you yourself are not subscribed to this account, but at the same time recommend it, there will definitely be those who will write about it in the comments. Therefore, share sincere recommendations, this is where the SPS works. nine0003

Connect with other fitness bloggers, stay open. Follow them, comment.

Advertising on Instagram

You can advertise on Instagram:

paid posts from bloggers (check that they are not cheated!)
post promotion
targeted advertising on Instagram via Facebook

The easiest and fastest way to launch a targeted ad/post promotion. You will control the budget expenditure, the timing of the display of advertising, how the advertising post itself will look like. nine0003

With a blogger, it can be a little more difficult - you first need to find him, agree, make sure that he publishes a post at the right time and in the right form. But at the same time, if you find a good blogger with your target audience (with unwound subscribers, high engagement), then the return on such advertising can be better than on targeted ones.

Try to find your "chip". There are many fitness bloggers, all profiles are very similar to each other. Try to understand who your subscribers are and specialize exactly in their needs. If you recently had a baby, talk about fitness during pregnancy and losing weight after. If you are preparing for competitions, arrange a reality show with regular reports, live broadcasts, etc. nine0003

Gather an audience of those who also prepare or dream about it. If you have lost 50 kg, show before / after and gather around you girls with a lot of weight. You don't need to come up with something unique. Find your "specialization" and try to become a prominent blogger in this area. After, already relying on the collected audience, it will be easier for you to cover new topics.

How to make money on a fitness blog on Instagram

Fitness is a very popular topic for Instagram, so you will have serious competition. But a lot of accounts are inflated, so it’s not so easy for advertisers to find a fitness blog with a good return. And this means that such blogs are highly valued and you can set a price above the average if the advertiser comes to you not for the first time. nine0003

Ways to earn money:

advertising
affiliate programs
consultations
nutrition programs
online and offline training
fitness camps
online store (sportswear, nutrition)

For your Instagram fitness account to sell, it's not enough just to talk about your services/product and describe its benefits. In the content plan for a fitness blog, you need to add:

show your body and lifestyle (corresponding to the product you are selling)
posts and stories that show how fitness can change lives
customer cases (before and after)
reposts from clients (in Stories)
answers to possible objections (“I won’t be able to study according to your program” - answer how and why it will work out)
rubrics with useful content that shows your expertise
Storytelling (in Stories)
interactive and communication in comments

Always remind subscribers that you have services/courses. Build a content plan so that the story about your product fits into it natively.

👉 Ways to promote your Instagram account 2021
👉 How to become an Instagram blogger and earn money?
👉 More about making money on Instagram
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How to promote a fitness trainer's Instagram | MyMaster

How to promote a fitness trainer profile on Instagram?

How to properly promote a fitness trainer profile on Instagram? If you are looking for the answer to this question, then most likely you expect to know an effective promotion algorithm that will be easy to implement. In this article, you will learn about the step-by-step promotion of a sports coach profile, as well as many really important nuances of self-promotion: how to create posts, when to post them, what material is interesting to subscribers? nine0029 Let's figure it out together.

Intro

Every popular blogger, singer or dancer also started his career with a couple of hundred subscribers. It is important to understand that the interest of subscribers in the profile in the first place depends on the interest in the account owner. To make your coach account more popular, it is not enough to post photos of a fit and beautiful body or a photo from the gym. The ideal option would be to draw up a content plan for the whole month - this will make it possible to plan a schedule for posting materials in advance and prepare the necessary content. The plan itself needs to include not only your own experience, but also all sorts of useful articles, you can add a block of tips for beginners, various promotions and contests, and advertising. nine0029 After drawing up a plan, you can proceed to the first step - designing a profile.

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1. How should a trainer's profile be drawn up?

Unlike other social networks, Instagram's main content is photos. The first thing that catches your eye when opening a profile is a hat. It is important to arrange it correctly so that the subscriber likes it and wants to continue viewing the profile. nine0029 What must be included in the coach profile header:

Beautiful profile photo. Choosing the right avatar - the photo should show the face of the owner or owner of the account;
Personal data. Your real name and surname must be indicated, if necessary, contact details;
Description. Forget about banal options like "fitness coach" or "training on instagram." There are thousands of such descriptions in the vastness of the social network, this has long been of no interest to anyone. Try to come up with something more interesting. Add intrigue, use emoticons, and remember that humor is welcome. nine0014

The next thing to do is fill in the "Site" field. You need to write a link to the lead magnet there. It can be absolutely any link - to subscribe, to register (for example, to your classes), to download a manual, to your channel, etc. Please note that the product you provide to your subscribers in this way must be free. Direct selling is not welcome, besides, it is simply unproductive.

2. What material should I place in my profile? nine0025

Developing material for a blog is a long and painstaking job. The presence of interesting posts with high-quality and relevant photos, feedback from subscribers, regular stories and live broadcasts - each type of content posted contributes to the promotion of a sports coach's profile. Use statistics to keep track of the most popular topics and posts. This will give you the opportunity to post more posts on topics that your followers are really interested in and avoid boring stuff. nine0029 One of the keys to the success of the blog is the high level of skill of the trainer. If you are not confident in your abilities and professionalism, then subscribers will especially not trust your words.

You shouldn't go in cycles in selling goods or services either. It is better to post entries on the topic of a healthy lifestyle on your blog - this topic is wide enough, and you will not lack information to create posts for a very long time. And sales can be organized not only with the help of direct advertising or an advertising post. It will be much more productive to act gradually - to convey to subscribers the idea that your products are the key to good health and a beautiful, athletic body. Then customers will read your blog, buy products and recommend you as a coach to their friends. nine0003

Remember simplicity! Most of your subscribers are just starting their journey in the sports field. Most of them may not even know what calories are, much less how to count them. Think over your hashtag system, thanks to which every beginner can find tips for beginners (for example, a small memo with basic information), learn the necessary terminology and basics. Then you do not have to explain common truths to each new subscriber - it will be enough for him to familiarize himself with a certain FAQ of your blog. We offer several options for post topics, that can be placed in the profile of a fitness trainer:

Proper nutrition. Food is always popular, and healthy food is even more so! Post simple but useful recipes with step-by-step descriptions. And don't forget about the beautiful photo of the end result! Also, it would not hurt to post photos of step-by-step cooking, and not from the Internet, but personally from you, as a coach. People are more willing to trust someone real than someone abstract;
Small notes on health and sports. nine0030 Remember that the article must be truthful and contain useful information. You should not make copies of articles from the Internet - everyone can find the right article if they wish. It is better to write small but exclusive texts on your own;

Your example. As already mentioned, people are willing to trust someone real. Share your experience, talk about your workout impressions, new sports uniform or new exercises. Don't be afraid to record videos (storis), post selfies. You can organize a joint workout - it will especially appeal to those who are just starting to play sports. After all, it is much more interesting and easier to train with someone than alone. nine0014

3. Fitness coach's blog: what types of materials are there?

Training. Only unique content should be posted here. You can place your view on classes or complexes of classes, their productivity. Reviews of any training methods are also welcome. In principle, any content that teaches your users something new is considered educational - it can even be a review of a new uniform or sports equipment. The main thing is that the information is truthful and useful - this will increase the trust of your subscribers. nine0003
For motivation. Many of us want to go in for sports, but constantly put it off until later. Someone promises himself to start “from Monday”, and someone is waiting for a sign “from above”. Motivational posts are just such a sign that helps you believe in yourself, start exercising, or vice versa, continue exercising, despite the absence of a significant result at first. For such posts, you can use quotes from the Internet in photo format or even shoot short videos to motivate subscribers. nine0003
Musical records. Many of us love to practice to music, but sometimes finding the right tracks to practice with is very difficult. Collect various collections, listen to the opinions of subscribers, collect entire blocks of music tracks for different activities in different conditions - for jogging, for strength training, for exercising at home or on the street, and so on. Such collections greatly simplify life, and subscribers will be grateful to you.

Humor. Post various photos, funny posts or videos that are related to health or sports. These can be funny missteps in training (the main thing is that they are not harmful to health), blunders during filming, or just interesting situations from your sports life. nine0003
Material that aims to promote the brand. If you are promoting specific sports products, then this piece of content is the most important for your account. It is important to correctly compose posts, because their abundance and intrusiveness will annoy subscribers, and you may lose part of the audience. It is better to post photos from life where you use the product in your life. And in the caption to the photo, you can indicate how to use the product and what its advantage is. nine0003
4. Photo and video guide: how to make high-quality content?:

We have selected for you some of the most popular headings for fitness trainer Instagram:

“Before” and “After”. As the name of the column implies, photos of those clients who have already achieved the desired (or intermediate) result are published here. You can search for stories online, but it's better to post pictures of your real clients. And if the photos are supplemented with a link to the profile of this person, this will be another plus in the treasury of trust from subscribers. It is best to take such photos on a light background - this way it will be better seen what has changed; nine0014
Proper nutrition. Beautiful photos of healthy food will be another incentive to give up fast food and other junk food. Choose simple but beautiful recipes, cook and take photos. Use your imagination to the fullest - put food in beautiful dishes, add accessories! An appetizing photo and a step-by-step description of the recipe are the main rules of this post category.

Separately, we mention the possible categories of headings for posting different videos:

Exercise and training. It is clear that in the profile of a fitness trainer, most of the content is classes. You can shoot short videos in which you analyze interesting techniques, show how to do stretching or exercises for some muscle group correctly. If you personally perform the exercises on the video, this will be another confirmation of your professionalism for your subscribers;

Stories can be used to quickly answer questions from your subscribers; nine0014
Shoot various sports related videos;

And don't forget about online training!

Before you start shooting your video, be sure to prepare the right background. If you're filming a meal, clean up your kitchen and prepare everything you need. The same goes for filming in any other location - you don't want to get a dozen ironic comments from subscribers about what's in the background, do you? nine0003
Given that the popularity of Instagram is growing every day, another problem arises. Profiles of similar people on similar topics are very similar - it is likely that the same photos as yours will be posted on other fitness blogs. Same poses, similar locations, same (or very similar) locations. To avoid accidental copying and to take truly exclusive photographs, find yourself a photographer. You can negotiate with someone from the beginners - many photographers are looking for models. Thus, you can get good photos for the minimum price or even for free - it's up to you how lucky you are. nine0003
To add variety to your blog posts, don't be afraid to spice up your posts with something interesting from time to time. Go on a trip, arrange a workout in some unusual place, or record an appeal to subscribers, inviting them to choose a set of workouts for the next day or hour - this is only a small part of the possible content.

5. Marathons, contests and promotions: how and when to hold them?

In the last couple of years, weight loss challenges or marathons have gained particular popularity on Instagram and other social networks. nine0029 You can run your own marathon too - it's a great way to grab the attention of your followers. What should I do to promote my profile using the challenge? Before you start a marathon, you need to think in advance what classes will be held every day. Further, after recruiting those who wish, you must issue new tasks or recommendations daily, monitor the results of the tasks. And at the end of the challenge, it is imperative to draw a prize and arrange for it to be received by the winner. The prize doesn't have to be something tangible - it can be a subscription, an advertisement, a post with a link to the winner, and so on. Such events allow subscribers to remember you better, and also attract new subscribers. And the successful results of such marathons are another confirmation of your professionalism. nine0003

Contests and promotions is another way to slightly dilute the sports theme in your account and attract new subscribers to your profile. It is clear that the most popular topic for any competition related to sports is weight loss. Promotions of this kind can be carried out even if you only have about a hundred subscribers. Again, the lesson plan needs to be thought out in advance. Also, consider food. After that, you post the resulting plan (exercise + food) and ask subscribers to report on the results in their account, referring to your account. The main thing is not to get lost in the middle of a marathon or action - remember that people trust you and expect you to help them throughout the event. Therefore, if you have already launched a challenge or promotion, be sure to finish it and give the prize to the winner. Alternatively, you can find yourself a partner with whom you will run a marathon for different audiences. Remember that your task at any event is to create a simple and understandable flow of actions for subscribers that will allow them to succeed. nine0003

What to do if after posting you don't see feedback from followers? Your best bet is to create a poll with predefined answers and the ability to add your own question. And ask your followers to express their thoughts on a topic or issue. Most importantly, do not forget that your subscribers are the same people as you, but most often they are not particularly versed in sports topics. Therefore, they may ask "stupid" and "strange" questions because of their ignorance. Your task is not to get annoyed, but to help understand. It's important to be patient here. Moreover, such “incomprehensible” questions from subscribers are another possible topic for future materials. nine0003

Don't forget to plan your content for a couple of weeks ahead! If you work according to your plan, then there will be a system in publications - this will allow you to publish materials regularly, you will not have a crisis or moments when there is not a single idea. Remember that the publication of entries in the profile should be regular - at least 1-2 entries per day. To draw up a content plan, you do not need special skills - you just need to sketch out a diagram on which day which topic you will publish. It is not necessary to prescribe each post in detail in advance, do it as you like.