How to share your instagram handle

What is my Instagram URL? Top Ways to Share your Instagram

Instagram URLs. It may seem like such a small aspect of your Instagram account. Although it’s not something the average Instagrammer thinks about very much, making sure you know your URL is great if you want to share your account with others.

Your own Instagram URL is different from anyone else’s – just like your username! To make sure that people get to your page, insert your Instagram URL where ever you can, whether it’s a YouTube description, blog post or on your business cards.

Rady to know all there is to know about Instagram URLs?

What is my Instagram URL?

You may be asking yourself, “what is my Instagram URL? And..what even is a URL?” URL is short for “universal resource locator.” This link is unique to your own Instagram account and can directly lead others to your page.

Typically, your Instagram URL falls under this template: https://instagram.com/username. Try it out yourself by opening a new tab on your phone or desktop, then type in your Instagram username after typing in https://instagram. com/. The same kind of template goes for Twitter, Tumblr and Pinterest.

For example, Upleap’s Instagram URL looks like this: https://www.instagram.com/upleapdotcom (Follow us!)

The mobile view of Upleap’s Instagram looks like this. You can locate the URL of any Instagram account on a desktop by looking at the search tab on the top left corner of the screen. Check it out here:

@upleapdotcom desktop view

Tip: even if you have changed your Instagram username, you can still use this method to locating your Instagram URL. Your URL will change whenever you change your own Instagram username. How To Choose The Best Instagram Username

How to change my Instagram URL

Because your URL changes whenever you change your username, that is how you change your URL! So if you really want to change your Instagram URL, first try to change your username. Then, you should see that change come up when you try to fin your URL.

Need a refresher on changing your username on Instagram? Here’s how:

First, open the Instagram app and navigate to your account page.
Then, tap the “edit profile” button. You will be direct to a screen where you can change your profile photo, name, username, website, bio and edit your personal information.
Here, you can tap your username and type in a new one.
The only problem you may face is your desired username already being taken. Be creative if you come across this problem!
Lastly, hit done and your username has officially changed!
- Tip: Can’t think of a username? Check out this article here: A Guide To Instagram Username Generators

If you are considering changing your username, be sure to let your followers now. This can easily be done through a quick story post or photo. If you are using Instagram for business, it is even more important because you don’t want to confuse your customers.

Why is my Instagram URL so important?

Everyone’s Instagram URL is unique. That being said, it’s important that you give people the correct URL so they reach the right account.

If you run a YouTube channel, blog, website or anything like that, definitely consider taking your URL and using it in your social media posts. Furthermore, put your Instagram URL on business cards, or anywhere you’d like for people to see your account. That way, more people can easily access your account. More traffic equals more potential followers

Other ways to share your account with others

Use the Instagram Scanner to follow people you meet on the go!

Let’s take a break from Instagram URLs for a hot minute and look at a really similar and new way of sharing your account instantly!

Introducing Instagram Scan. Now, you can scan any user’s “nametag” in the app. It’s a bit hidden, so we’ll show you how to find it and use it.

First, open the Instagram app and navigate to the explore page.
Tap on the small square button on the top right corner of the screen.
Next, a camera screen will appear where you will be able to scan other people’s nametag.
Make sure you are hovering the camera over the other user’s nametag.
To view your own nametag, or get others to scan your nametag, tap on “go to your nametag” at the bottom on the screen.

If you are being reminded of Snapchat right now, we understand! Instagram has introduced the scanning technology that Snapchat has been using since the app launched. What do you think? Will you be using it to connect with new Instagram friends?

URL and Link in Bio…same thing??

Instagram URL and the link in your bio are not the same thing! The link in your bio is something you can choose. It can lead to whatever website you want.

You might want to make the link be to your online business, your blog, website, youtube channel, etc. Whatever is on the Internet that you want your followers to see, you can post it there!

Fun fact: there’s a secret way to be able to add multiple links into your bio. How can that be? With all of Instagram’s new and ever-changing features, adding multiple links to your bio is now possible and easy with bio. fm.

If you want to be sneaky like that, check out the article How To Make The Most Of The Link In Your Instagram Bio

There is so much more to know about that little link feature in your Instagram bio. When you’re done reading this article, definitely be sure to check out this article about Instagram links 6 Instagram Bio Ideas To Attract Your Ideal Followers

You are now one step closer to having a perfect Instagram profile!

There you have it, now you know what your own Instagram URL is as well as the URL of essentially anyone else. Has this article inspired you to go place your Instagram URL everywhere? or maybe change your username to make it a more memorable URL?

And lastly, don’t forget to follow us at @upleapdotcom on Instagram! We are sure you know our URL (hehe)!

💡 Related Post: What happened to chronological Instagram feed?

What Is My Instagram URL? How to Find It on Desktop or Mobile

You can find your Instagram URL by opening Instagram in a web browser or by figuring it out manually.
Every Instagram account has a unique URL associated with it, and it contains your username.
Visit Business Insider's homepage for more stories.

Instagram is perhaps one of the most mobile-friendly social networking platforms.

It was, more or less, designed for use on phones and mobile devices, evident by its mobile app's greater capabilities and easier-to-navigate interface compared to the desktop version.

But because Instagram is so attuned to mobile devices, it doesn't operate like a traditional website, making it sometimes difficult to track down the URL for your Instagram account.

Fortunately, the process isn't as difficult as you might think.

Check out the products mentioned in this article:

iPhone 11 (From $699.99 at Best Buy)

Samsung Galaxy S10 (From $899.99 at Best Buy)

MacBook Pro (From $1,299.99 at Best Buy)

Lenovo IdeaPad 130 (From $299.99 at Best Buy)

How to find your Instagram URL on your computer

Finding your Instagram URL is quite easy if you are using a traditional web browser to view Instagram.

1. Simply open your personal Instagram profile by clicking your username in the upper-right corner of the page.

Click your username in the right corner. Isabella Paoletto/Business Insider

2. At the top of the page, in your browser's address bar, is your profile URL. Hold down "command" + "C" on your Mac or "Ctrl" + "C" on your PC keyboard to copy it to your computer. Hold down "command" + "V" on your Mac or "Ctrl" + "V" on your PC keyboard to paste it somewhere.

When you are viewing your Instagram profile using a computer, your URL will appear in the internet browser’s address bar. Isabella Paoletto/Business Insider

How to find your Instagram URL on your mobile device

If you aren't able to open Instagram on a web browser and can only access it via the app, you can still find your URL by piecing it together manually.

1. Open the Instagram app on your iPhone or Android and login if you need to.

2. Open your profile by tapping your photo in the lower-right corner of the bottom menu bar.

You can access a user's Instagram profile by tapping on their Instagram username, which appears on all of their posts. Isabella Paoletto/Business Insider

3. Once you've opened your profile, take note of your Instagram username located at the top of the page.

Every Instagram user has a unique username. Chrissy Montelli/Business Insider

4. Your Instagram URL is made up of two components: Instagram's website address and your Instagram username, separated by slashes. For example, my Instagram's username is @chrissysface, so the URL https://www.instagram.com/chrissysface/ would link to my profile.

It really is that simple. But do note that some Instagram accounts are private and may not be visible even if you have their URL. Deactivated Instagram accounts are also not visible.

How to get verified on Instagram, if your account meets these 4 standards for verification
How to save your Instagram stories in 3 different ways
How to save Instagram videos to your iPhone or Android phone
How to turn on Dark Mode on your Mac, to reduce eye strain and give your computer a sleek new look
How to block websites on a Mac computer using Parental Controls in your Safari browser

Chrissy Montelli

Chrissy Montelli is a writer and content creator originally from Long Island, NY. She is the author of two poetry chapbooks, Heart Float (Bottlecap Press) and Going to Ithaca (Ghost City Press), as well as various online publications. Read more from her at chrissymontelli.wordpress.com.

all ways - Social networks on vc.ru

At the moment, Instagram is one of the most popular social networks and every day there are more and more of its users. But beginners often have questions related to some technical issues, especially when it comes to transferring links to their personal account. After all, when a user starts his page, he wants to share this event with friends and colleagues as soon as possible, and it’s very disappointing when something doesn’t work out.

215 592 views

Let's discuss the most common obstacles that prevent newbies from sharing a link to their account. And we will find out what ways exist to declare your presence on Instagram or vice versa, hide this fact and restrict access to your account.

Where is the link to the account in the Instagram mobile application

Despite the very clear interface of Instagram, users of the social network often have a problem how to find and copy a link to their personal profile from a mobile application. Instagram versions do exist.

How to copy Instagram profile link

From phone

Many people are interested in how to copy a link to an Instagram profile from a phone. There are several ways to share it with your friends. You can get a link to your personal page through another user, for this you need:

go to your account page from someone else's Instagram profile;
select the “three dots” sign and in the window that opens, click on “Share this profile”;
in the line that appears, enter your name or select it from the list of dialogs;
then we give commands “send” and “ready”;
we return to our account, open the dialogue where our message came;
hold down a profile message to display a panel at the bottom;
select “share” and send a link to your personal profile to the recipients we need.

If you need to send a link to your personal profile to another social network or messenger, then:

in the “menu” section, click on “copy profile url”;
open the desired dialog;
paste the link we copied from the clipboard and send it to the desired address.

And another easy way to copy a link to Instagram from your phone:

go to your account;
select any publication from us, open it;
click on the “three dots” sign and click “Share to…”;
from the proposed list, select the application we need and send the link to the destination.

In this case, the message will include a direct link to the publication and a signature from it. When switching, the user will open the Instagram mobile application, he will go to the page with your post and by clicking on your name at the top of the post, he will go to the Instagram profile.

If your account is private and no other person is following it, all posts will be hidden. The user will immediately go to the main page of your profile on Instagram.

From computer

Copying a link to your Instagram profile via PC is even easier:

Run any browser on your computer.
Find the social network Instagram in the search engine and, if necessary, log in to your account.
In the upper right corner, click on the icon and select the link to your page in the address bar with the mouse cursor.
Next, by pressing the right mouse button, select the "Copy" item.

Obtaining a reference via a manual template

You can also share a link to your Instagram account using manual methods. You write the address of the official Instagram website: https://www.instagram.com and add your nickname to it (for example: smm-novastar), which is unique and as a result you get the same unique address for your page, which you can share with friends and colleagues: https://www. instagram.com/smm-novastar

How to copy url to someone else's Instagram profile

In order to copy the url to someone else's Instagram profile, you first need to go to it. Opposite the display of his login, you will see a sign of three dots. You click on it and select "Copy profile url". Thus, you get a link to someone else's Instagram profile, which you can share in messages or save it in your contacts.

How to send a link to Direct

In order to send a link to a profile in Direct, you need to go to it, click the “three dots” sign at the top right and click “Share this profile”. In the search field, select the recipient with whom we want to share the link, click "Send" and your message will automatically be sent to him, along with the link.

To send a link in Direct to your favorite Instagram post (it can be either a photo or a video), just open it in view mode and click on the airplane sign. Thus, you can share your own and other people's publications.

You can also share interesting Stories in Direct messages. To do this, when viewing the history, you need to click on the familiar airplane and select the recipient.

But keep in mind that if you share posts or stories of a private profile, then the recipient will be able to see this content only by subscribing to it.

You can attach links to not only internal but also external resources to a message in Direct: websites, other social networks, instant messengers.

Creating a QR business card on Instagram

A business card with a QR code for Instagram was originally created to personalize Instagrammers. Creating a QR business card on Instagram helps users quickly find the profile of a blogger or business account they are interested in.

Business card allows you to find a user without entering a nickname and creates a "name tag. It can be placed in any messenger, social network, website.

To create a business card, you need the official version of the mobile application. Then you need to get a QR code on Instagram and for this you need to do a few simple steps:

log into your Instagram account;
open the news feed, and then click on the profile picture in the lower right corner;
click in the upper right corner on the three horizontal stripes;
further, to open a menu with a different design of business cards, you need to click on the tab "Instagram business card";
do not forget to save the result to the smartphone gallery.

You can create a personal business card not only on a mobile phone, but also on a PC. To do this, go to the browser, click on the profile picture in the upper right corner, go to the "Settings" section, select the gear symbol and click on it. Then click on the "Instagram business card" tab, create a background and save.

How to insert an active link into your profile

In order to insert an active link into your personal profile, in the profile header, go to your Instagram account and select the "About me" and "Website" fields.
Then you:
1. Click on the "Edit profile" button.
2. Double-click on the line "About Me" and "Website".
3. Select the "Insert" command and add your link.
4. Save all the changes made by clicking the "Save" button in the upper right corner of the screen.
The added link will be blue, active. By clicking on it, you can go to any other web resource.

How to copy a link to a private profile

To copy the link to a closed Instagram account, you can use the address bar of your browser, as in the case of an open account. To do this, go to any web browser and open the page of the user we need. Select its url-address and click "Copy".

The next method is no more difficult than the previous one. All you need to do is add your private profile login after the address of the Instagram social networking site. For example, a private profile nickname is smm-novastar. Then the link to the account will look like this - the address of the Instagram site itself (https://www. instagram.com) and your nickname: https://www.instagram.com/smm-novastar And when you go to this address, the user will be taken to to the desired closed account.

Transition via multilink

Such a useful tool as multilinks allows you to give a link to a business card site, where it will be possible to make a transition through a multilink to all your profiles. These are instant messengers and social networks. You will be able to share your contacts with the audience and not lose customers if you are in business.

To create multilinks, special constructor services are used, for example, such as: Taplink or Ylink.

In order to use a multilink in working with the Instagram social network, you need to:

Select the appropriate service-constructor and log in to it.
Add block “Social networks”.
Customize the display of the go to Instagram button.
Save changes.
Copy the link generated by the service. This will be the url address to the business card site, where you can add links to your social networks and instant messengers, including your Instagram account.

How do I make my account private?

There are situations when users want to close their profile from outside observers and add to subscribers only those whom they really know or that contacts are really important to them.

It's easy enough to make your profile private.

For this you need:

Go to the "Edit" and "Privacy and Security" section.
In the first paragraph, check the box next to “Closed profile”.

You can also hide your Instagram page from a specific person. For example, who is rude to you, writes offensive comments, or you are simply tired of his obsessive attention.

To do this, you need to do the following:

Click on the person icon or on your photo (lower right corner of the display). This action will open your profile.
Next, click on the three sticks (upper right corner). Select “Settings”, then “Privacy” > “Contacts” > “Restricted Accounts”.
Click the Continue button.
Find the required contact > click "Restrict" next to the name of the person you want to restrict access to your Instagram account.

Good luck with maintaining and promoting your Instagram account! Share a link to your profile and collect more followers among friends and new acquaintances!

Instagram courses

Successful Instagram

What is Instagram?

Instagram is a free photo and video sharing social network created in 2010 and acquired in 2012 by Facebook.

Since its inception, Instagram has undergone various transformations, both minor and major, and is now one of the most popular and used social networks. Anyone can subscribe to it for free.

Originally it only contained photos and was only accessible via phone, but now it's available on any device and you can post images, videos and stories. There is also a video conferencing feature called Instagram Live Rooms.

Doing a quick search on Google Trends, we can see that the popularity of Instagram is constantly growing. Instagram even outperforms Twitter, probably because it's a completely visual medium and images and videos are usually very popular and interesting.

In the "Successful Instagram" course, we will analyze in detail what Instagram is and why a brand needs it, the advantages and disadvantages of personal and business pages.

Instagram account types

When you create an Instagram account, you usually start by setting up a personal account. This type of account is for one and all. A private account allows you to make your account and posts public (so everyone can see them) or private (so you can choose who can see them).

However, if you have a business account (or want to build a personal brand on Instagram), you can switch your account to a business account. An Instagram business account gives you basic analytics and data about your posts, your activity in the last 7 days, and some additional features.

Now you also have the option to turn your account into an Instagram Creator account. The Creator account is for celebrities and influencers (large and small). With a Creator account, you get most of the same business features.

With a Creator account, you get daily statistics on the demographics and characteristics of your audience. You can also sort your private messages into 3 categories: Basic (you get a notification), General (you don't get a notification), Requests (from people you don't follow).

Instagram personality

Whether you are a new user or an experienced user, we have one important thing to tell you. Your Instagram account must have an identity. If you're using Instagram for business purposes, it's essential for you to be able to target and communicate with buyers more effectively. If you use Instagram for personal purposes, it is so that people can understand what you want to convey to them.

What does this mean?

This means that your Instagram account must have certain consistent characteristics. Basically, your Instagram account should have a certain tone of voice, attitude, and style that your potential customers or followers like.

When people follow an account, they do so for a reason (they like something about it). If all of your posts are completely different, it will be harder for people to decide if they like your account.

Instagram elements are the basic things you need to set up in order to have an Instagram account.

1. Username

Your Instagram username can be up to 30 characters long and must match your personal or business brand. Don't overuse special characters as this will make it harder for your followers to find them. Your username plays an important role in how people see you on Instagram, so choose carefully.

2. Biography / signature

Your Instagram profile can be limited to 150 characters. This is your chance to get people visiting your profile.

Use limited space wisely and consider each character by writing something witty, smart and brand-focused.

3. Contact Information

First, add your email address so people can contact you. Second, add your website/blog URL or your Facebook profile URL. Last but not least, hide your phone number (unless you need it for your purposes) as there is no need to give it if you don't want to.

The "Successful Instagram" course will teach you the correct formation of a "business card", help you correctly develop the visual style of your account.

Instagram posts

An Instagram post can be a single picture, a group of pictures or a short video (max 1 minute).

A good Instagram post should follow a lot of rules, including: use natural light, highlight bright colors, use symmetry and the 3x3 rule, experiment with the angle of your image, add action, food, animals, etc.

If you want to improve the quality of your posts, you also need to learn how to edit an image for Instagram. It's not as easy as it seems! Because of this - your early posts will probably not be good - but be patient and it will bring results sooner than you think.

The "Successful Instagram" course will tell you about the features of photos for publication, introduce you to professional processing methods and photo applications. All these tips will help you attract your followers and grow your audience.

Instagram Stories

Instagram Stories can be an image or a video (maximum 15 seconds). Anything you post to your Stories will stay there for one day (24 hours). You can choose to share your story with all your friends, or create a list of "close friends" and share some stories only with them.

Good Instagram Stories can be flawed, more personal, fun, and reflect some of the day-to-day activities you do, or include quotes from one of your favorite poets.

The most interesting thing about Instagram Stories is that there are many additional features and effects when shooting.

You can ask questions, create polls, add questions, quizzes, gifs, and more.

Another thing you can do with Instagram Stories is create highlights for every event. And if you don't know what to do next... well, you can create targeted polls to get your audience insight into your next posts.

The Successful Instagram course explores in detail the features and functions of Instagram Stories, which are essential for promoting your account.

More on Instagram

When using Instagram, you can find interesting accounts and users. This section is based on your past activity and shows you posts related to what interests you. For Instagram fans, this is a kind of personal goldmine of content that you will love!

Also, if you want to chat a little more, instead of telling a story, you can switch to the Live mode. This means live streaming to Instagram from your phone. Instagram will send notifications to your followers that you are currently live streaming, and if your "Live" is long enough, it will be integrated into your IGTV.

Instagram Principles

There are many do's and don'ts when using Instagram correctly, but each user can adapt to the needs of their audience and create a visual content strategy.

However, the main idea is that your account is pleasant, reliable and interesting for your audience.

So, you must respect your brand identity. You need to post relevant content that people want to like and share their stories – but only when it stays true to your brand.

This leads to the principle of "consistency". Followers need to feel your vibe, even if they don't know your brand. And for that, you need to be consistent in what you share and what you allow in your posts and stories.

Finally, since you expect people to interact with you, you need to interact with them. Engagement is critical to engaging your followers and making them feel like a part of your story. And the truth is, your audience is a co-author of your story. So interact with them, like posts and stories that mention your account, and share some of their stories with you.

If you follow these principles, you will never get out of a trend (and over time you will be able to create your own trends).

So what is Instagram really?

Instagram is a mentality, a way to convey your personality to the audience through various forms of visual content.

Most business owners today understand the importance of social media marketing, even if they have yet to dedicate the time and resources needed to succeed in this marketing medium. However, when it comes to social media, many business owners still have a narrow focus. If you only use Facebook, you may need to rethink your strategy. Your business needs to be on Instagram, especially if you're marketing to people in their 20s and 30s.

According to the FAQ on his own website, Instagram offers a way to share your life with your circle of friends through a series of images. It's very simple; all you need is a quick mobile snapshot and you have a digital memory that will last forever. The name Instagram comes from two words "instant" and "telegram", the concept was based on the love of photography.

Today, Instagram boasts over 1 billion users. In fact, studies show that Instagram offers brand engagement that is 25% higher than all other social networks. What's more, messages can be easily shared on other social sites such as Facebook.

5 reasons why Instagram is important for e-commerce

1. Inspire engagement on Instagram

Create a hashtag for your products so consumers can tag and you can organize posts related to your products or brand. For best results and increase the likelihood that people will use it, choose a short and specific hashtag. You can also geotag the photos you post so viewers don't forget where you are. If you want to go further, include cross tags and use specific subject lines for posts and hashtags. Remember that Instagram is a creative network, so you can only benefit from creative marketing techniques.

2. Create a product photo gallery.

Include a list of photographs that tell the story of your product. Instagram can turn your photos into fun, lively images that encourage viewers to take action (buy or share). Include photos to help potential buyers understand how to get the most out of your products.

3. Linking images to product pages.

If you're having trouble marketing on Instagram, make sure you can capitalize on your work by linking to product pages when a product is featured in one of your posts. Of course, you don't want to over-advertise, but you do want to direct interested buyers to the right place. Feel free to link to other sites as well. For example, if you are posting a relevant product from another seller, share the love. Let people know where they can buy this item, even if it's not in your store. This is a great way to earn your reputation and credibility on any social network.

4. Your customers are special. Make them feel that way!

Make your customers feel like stars by inviting them to post photos of them using your product or service and then share those photos on your company's Instagram account. This will give each user more options because it will be seen by their own audience and yours too. People also like to see strangers comment on their images - it makes them feel famous online.

5. Repost shares to extend the period during which the content remains active.

Whenever clients share images on Instagram, convert them to content. This ensures that the material remains active for longer periods of time. You can even repost on other sites to ensure that the content stays for a long time.

If you want to learn more about how to be successful in your Instagram marketing efforts, you can't miss the following tips that I'll share. Be sure to sign up for our courses so you don't miss a thing!

Whether you want to create your Instagram account for personal or business reasons, there are several ways to increase your following and improve engagement. We will teach you how to create a successful account - from building a strong brand to making the most of videos and stories.

Don't forget some valuable tips for managing your Instagram account.

Create an outstanding bio

An Instagram Bio or just a bio is the first thing people see when they land on your page, so make sure your bio stands out. Research has shown that it only takes two tenths of a second for someone to form an opinion about your page, so you need to get their attention instantly. Your bio should tell a little about yourself or your brand – make sure you choose your words carefully and use your brand tone to connect with your audience in the most effective way. If it's a business page, make it match your website; for a personal page, try entering your personality. It's also worth noting that your bio is the only place on Instagram where you can include a clickable link, so be sure to include it. You can also link to other Instagram handles, which is a good idea if you have more than one page - link them together so people know they're connected.

Find your niche

Don't create content for the sake of creating content. While quantity matters in social media, quality shouldn't go down in the process. You want your page to stand out from similar pages, so dig deep and figure out what makes you different - it could be the way you post images or, if you're creating a video, how you look on camera. Finding a niche is incredibly important. A common misconception among people is that if their content or service is liked by 500,000 people rather than the 50,000 target audience, then their audience will grow faster. This is far from the truth. In fact, by reaching out to a small target group of people, you are more likely to achieve organic growth and engagement. Determine who exactly your target audience is and create an image of the audience. Create a profile of the person who will follow you or buy your product or service. What are they doing? What other accounts are they following? What are their hobbies? What is their disposable income? What brands do they love? The better you understand the image you've created, the easier it will be to create content.

Build your personal brand

Build a strong personal brand. How you interact with people and other Instagram users is key, and using a consistent tone of voice will strengthen your brand. Find what suits you and make sure it's genuine. Are you corporate or more friendly? Do you use emoticons? Do you allow memes to be posted in your feed? Do you use internet slang? Don't underestimate the power of tone of voice that reveals your personality. Every successful post, brand, or content creator has one, and people actively seek out the same people for these specific reasons. Strive to be what others will look for because of the way you communicate.

Be consistent

Sixty percent of the top brands on Instagram use the same filter for every post. Thanks to the same filter, your style will become recognizable to your subscribers. Create a visually consistent profile that aligns with all of your visual elements such as your website and any other marketing tools. Instagram offers a lot of options - use them to your advantage to tell your story. In addition to the standard image or carousel (up to ten images per post), you can also post a minute video, create a story with filters and GIFs, or post to Instagram TV. Use the type of content that best represents your business or personal brand and focus on how you want your target audience to perceive you.

Ideally, you should post at least once a day. Contrary to popular belief, Instagram data shows that posting more than once a day does not reduce engagement. Experiment with posting at different times of the day; this will allow you to track your analytics over time to determine when your audience is most active. It also lets your followers know when they can expect content from you, which in turn helps build more loyal followers.

Connect with your audience

Connect with your audience in your private messages every single day. Many people are afraid to leave direct messages or voice notes on Instagram, but connecting with your audience is very important. Remember that a connection is not a sale; it's about creating relationships in which a person or thing is connected. It's about knowing who your audience is, where they come from, what they do, what their struggles are, and what inspires them to visit your page. One of your main goals on the web (especially if you have a business page) is to provide your audience with a solution to their problems. You can simply do this by posting a poll, quiz, or question to your story. The more your content matches the needs of your audience, the more likely they are to follow you. When it comes to questions or polls, think outside the box and ask questions that are not directly related to you or your page. Constant questions will also help you build relationships and build connections with your followers or potential customers.

Use videos and Stories

Videos are great for anyone who wants to create an account, whether it's for fun or to build their personal brand. Music can be added to the video to match the content of your photos and set the mood you want to project. It can be anything from making memories with friends to showcasing your business or lifestyle with a 15-30 second snapshot of video content. Instagram is pushing Reels to the forefront of the algorithm on the research page, which can also boost your overall account traffic. Carousel posts also tend to be successful. The current trend is to add detailed images of the first image posted, such as a closer look at clothing, handbag or shoes - this aesthetic is like a mood board. Another tool is Instagram Stories. Stories are more personal and direct, and you can get more details. It also helps to add an image from your Instagram feed to the story so that your followers never miss a post. Posting in prime time will also help with engagement; before Covid it was from 8 to 9am and 7 to 10 pm - the latter was better for a global audience. However, during lockdown, it is best to send messages at lunchtime or late in the evening.

Create save content

One way to improve your post's performance in the Instagram algorithm is to create save content. While Instagram saves are nothing new, they are a popular new engagement metric to be aware of as they show how your content resonates with your followers. To create persistent content (something the user saves in their folder or takes a screenshot), consider what types of posts your followers want to come back to and return to. For example, tell about the five best restaurants in the city you recently visited. It can be anything from a useful infographic to a funny meme. Think about what is important to your audience.

Don't forget the hashtags

You can use up to 30 hashtags in a post and 30 more in comments. You can also have up to 15 Instagram Stories. While it might be tempting to use the most popular tags, it's best to focus on highly specialized and relevant hashtags that accurately promote your business or post. An additional incentive would be to focus on tags that have only been used between 10,000 and 400,000 times. The less a tag has been used, the more it will help your content stay visible longer. You should also add geotagging, a form of metadata attached to an online update that lists your location. If your business is located at a specific address, add it to your posts. Geotagging is an effective way to share your location with other users and help businesses share their location so that shoppers can find their stores and offices. Like hashtags, geotags will make your posts visible in local searches and help potential visitors find you. Similarly, if you are, for example, a blogger from Kyiv, mark your location. They don't have to be specific (you don't want to reveal your exact location for security reasons), but posting in a common area or in a specific restaurant or bar will help you reach different audiences.

The aesthetics of the account are also very important. Your images should have something in common - it could be a filter or a way of shooting.

Anyone who wants to create their own account, I recommend to act consistently, but experimentally. As a subscriber, you want to know what to expect from whoever you decide to follow – from content style, editing, posting frequency, to tone of voice.