How to schedule posts on facebook fan page
How To Schedule Posts on Facebook [Top Tools + Tips]
If you’ve ever scrambled to get regular content published to your brand’s Facebook Page, you’ve probably wondered if there’s a way to schedule Facebook posts ahead of time. Well, there is!
Managing a social media content calendar becomes far more efficient when you schedule Facebook posts. Scheduling in advance can help your brand post more consistently and stay on schedule. That way, you can avoid long gaps between posts with little effort.
There are two ways you can schedule posts on Facebook:
- Natively. This method uses Facebook’s built-in posting scheduler.
- Using third-party schedulers. Publishing tools like Hootsuite can be used to schedule social media posts across platforms. Advanced features like bulk scheduling are available.
Why schedule Facebook posts?
How to schedule a post on Facebook using Facebook Business Suite
How to schedule a post on Facebook using Hootsuite
Hootsuite vs. Facebook Business Suite
5 tips for scheduling Facebook posts
Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
Why schedule Facebook posts?
In a nutshell, scheduling Facebook posts can help your business:
- Post regularly
- Stay on brand
- Connect with your audience
- Save time creating individual posts
- Increase your social media engagement
- Stay focused on your posting strategy
First things first: You need to have a Facebook Page to schedule posts.
(Don’t have one? Find out how to create a Facebook business page in just a few steps.)
Once your Page is set up, follow this step-by-step guide to learn how to schedule future posts.
Step 1: Write your post
After opening Facebook to your timeline, click Pages in the top left corner of your dashboard to navigate to your business’s Facebook Page.
Then, navigate to Business Suite in the menu:
Now, click Create Post:
Need a little inspiration? We’ve got your back. Here are some tips on creating an engaging Facebook post.
Step 2: Preview the post
In the Placements section, select where you want your post to be published. You will be able to publish it to your Page and the connected Instagram account at the same time.
As you draft the post, you’ll be able to preview what it will look like on desktop and mobile. If anything looks off, make changes to optimize the post. This is the time to make sure those link previews are pulling correctly.
Step 3: Select a date and time
If you don’t want to publish your post right away, click on the arrow next to the Publish button at the bottom of the page.
Then, choose the day you want the post to be published, and the time it should go live.
Finally, click Save.
Step 4: Schedule your post
Click the blue Schedule Post button, and that’s it! Your post is now in the publishing queue. That means it’s ready to go live on the day and time you set.
How to edit scheduled Facebook posts in Business SuiteYou might want to edit, delete or reschedule the Facebook posts in your queue. Here’s where you can find the queue and edit it.
- Navigate to Scheduled Posts in the Business Suite. There, you’ll see all of your scheduled posts.
- Click on the post you want to edit to view the details.
- Click on the three dots icon. You’ll see several options: Edit Post, Duplicate Post, Reschedule Post and Delete Post.
- Make your edits and click Save. By clicking the arrow next to the Save button, you can also choose to publish the post immediately or reschedule it.
It’s that easy!
How to schedule a post on Facebook using HootsuiteOnce you’ve connected your Facebook Page to your Hootsuite account, this is how to schedule Facebook posts using the app.
Step 1: Click Create Post
Navigate to the content creation icon in the menu on the left side of the dashboard. Then, click Post.
Step 2: Select the Facebook Page you want to publish to
Check the box next to the correct Facebook account.
Step 3: Create your post
Write the text, add and edit your image, and add a link.
Step 4: Schedule a publication time
Tap Schedule for later. This will bring up a calendar. Choose the date and time you want the Facebook post to be published.
Hootsuite’s Facebook scheduling app makes it easy to post at the best times to generate high engagement.
The Best Time to Publish looks at your past engagement data to suggest optimal times to post on every network, not just Facebook!
(If you’d like to learn more, check out how the Best Time to Publish feature works for Hootsuite’s own social channels. )
Step 5: Schedule your Facebook post
Click the Schedule button, and your post will be published at the exact time you set.
How to schedule multiple Facebook posts at once in HootsuiteHootsuite’s bulk schedule tool makes handling a busy posting schedule more efficient. The tool lets you schedule a maximum of 350 posts at once.
To schedule multiple Facebook posts, save your Facebook content as a CSV file.
Include these details for each post:
- The date and time (using 24-hour time) that your post should publish.
- The caption.
- A URL (this is optional).
Note that you can’t add emojis, images or videos to bulk posts. But you can include those afterward by editing each individual scheduled post in Hootsuite.
After you upload your CSV file, the Bulk Composer asks you to review all the posts. Once you’ve made your edits and uploaded any additional media files, select Schedule.
Don’t forget that you can edit individual posts afterward in Hootsuite’s Publisher (in the Planner and Content tab).
Learn more about Hootsuite’s bulk scheduling tool here:
How to auto-schedule Facebook posts in HootsuiteWith Hootsuite’s AutoSchedule feature, you can avoid gaps in your social media calendar. The tool will automatically schedule your posts for publication at optimal, high-engagement times. Instead of manually testing different post times when scheduling your Facebook posts, let us do the math for you!
Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
Get the template now!
Here’s how to use the auto-scheduling feature:
Step 1: Compose your post
Create your post as usual: write a caption, add and edit your image, and add a link.
Step 2: Click Schedule for later
This will bring up the scheduling calendar. Instead of manually selecting when your post should go live, navigate to the AutoSchedule option just above the calendar.
Step 3: Turn the AutoSchedule toggle to On
Then, click Done. You can sit back and relax — AutoSchedule is enabled!
How to view and edit scheduled Facebook posts in HootsuiteStep 1: Navigate to the Publisher
Head to the Publisher section of your dashboard (use the calendar icon in the left-hand side menu).
Step 2: Go to the Planner or Content tab
Both tabs will take you to your scheduled posts.
If you’re a visual person, Planner offers a handy way to get a sense of your upcoming content. It gives you a calendar view of your scheduled posts:
The Content tab shows you the same information but uses a list. Both views work for editing and rescheduling posts. The one you choose is up to your personal preference.
Step 3: Click on the post you want to edit
Here’s how this looks in the Content tab:
Step 4: Edit your scheduled post
At the bottom of the post, you have the option to either Edit or Delete your post.
To open your post and make edits, click Edit. Here, you can reschedule your post or edit its contents. Once you’re done, just click Save Edits.
The Delete button will erase the post from your content queue.
Hootsuite vs. Facebook Business Suite
If you want to schedule and automatically post content to Facebook and Instagram, as well as TikTok, Twitter, LinkedIn, YouTube and Pinterest, Hootsuite is a great choice. It’s easy to use, and it comes with many useful collaboration features for teams. You can also use Hootsuite for social media analytics, social listening, and answering all of your comments and DMs from one place.
Here’s how Hootsuite compares to Facebook Business Suite:
Hootsuite’s Facebook scheduler also has a Best Time to Publish feature that gives you personalized recommendations for when you should post based on your account’s historical performance. Just choose the goals that matter most to you (building brand awareness, boosting engagement or increasing sales). Then, Hootsuite’s scheduler suggests post times that can help you boost visibility and performance.
With Hootsuite, you can also bulk-schedule up to 350 posts at once. Think of all the time this could save you!
5 tips for scheduling Facebook postsWhether you schedule Facebook posts on an app like Hootsuite or directly on the platform, you should follow these best practices:
1. Always stay on brandWhen scheduling posts, the pressure to post immediately is off. So take the time to craft relevant content that will land with your audience.
Scheduling posts can also give you time to make sure your brand guidelines are followed when composing weeks or months worth of content. Make sure that your campaigns across Pages and even social networks are aligned with yours and your audience’s values.
2. Carefully choose the publication date and timeAvoid posting when your audience isn’t online. Hootsuite’s Facebook scheduler comes with a Best Time to Publish feature that will help you schedule Facebook posts on days and at times when your audience is active on the platform.
The more people see your Facebook updates, the more opportunity there is to generate engagement, drive traffic and gain potential new followers.
3. Know when to pause your Facebook postsDon’t forget about the posts you’ve scheduled. Sometimes current events can change the impact of posts you may have scheduled months ago. That means a post may become irrelevant or insensitive in ways you simply could not have predicted.
Regularly check in on your scheduled posts to track what’s coming up. That way, you can pause or delete scheduled posts before they’re published and avoid any potential backlash.
4. Remember that you can’t schedule everythingSome things you have to post about in real-time. And some types of posts cannot be scheduled at all. On Facebook, these include:
- Facebook events
- Facebook check-ins
- Photo albums
If you want to schedule Facebook messages, you may want to look into an automation tool. Facebook messenger bots use conversational AI to send messages that reach customers even if your support team is offline.
5. Track analytics and engagementA good posting schedule shouldn’t be based on guesswork. You’ll know what works best for your Facebook audience by monitoring your performance in a social media analytics tool.
Historical data will show you what posts perform well and where you could make improvements.
Use Hootsuite to schedule all of your social media posts, engage with your followers, and track the success of your efforts. Sign up today.
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How to Schedule Facebook Posts Natively & with Planable for FREE
Assuming you have a business page on Facebook (and if you don’t, you should!), there are a couple different ways to schedule your posts:
- Natively – using Facebook Creator Studio, the Meta Business Suite, or the Facebook mobile app on your phone.
- Third-party scheduling tools – using a social media management tool like Planable on desktop or mobile.
But why should you schedule Facebook posts in the first place?
Scheduling Facebook posts can help you save time, ensure your content is published when your audience is most engaged, and help you post consistently when you’re managing multiple social media profiles at the same time.
When you schedule posts in advance, you can be more organized with your social media content calendar even if you’re not in the same time zone as your Facebook followers.
Schedule Facebook posts with Facebook Business Suite | Schedule Facebook posts with Creator Studio | Schedule Facebook posts with a third-party scheduler | Facebook Post Scheduling FAQs
How to schedule Facebook posts using Facebook Business Suite
If you’re looking to schedule Facebook posts natively, here’s the step-by-step guide to posting and scheduling in Meta Business Suite.
1. From your business Facebook page, click on Meta Business Suite.
2. From the Meta Business suite homepage, click Create Post.
3. Add your post copy and select the Schedule option
4. Select your desired time and date and click the Schedule button.
You now have a scheduled post!
Here’s how you can edit scheduled posts in Business Suite:
1. From Facebook Business Suite, click Posts and Stories in the left sidebar.
2. Click on the Scheduled tab and then click on the three dots and Edit Post.
3. Make your changes and click the Save button.
Your Facebook post is now updated!
How to schedule Facebook posts using Creator Studio
The second way to schedule a post on Facebook natively is in Creator Studio. Here’s how:
1. From your business Facebook page, click on Creator Studio.
2. From your Creator Studio homepage, click Create New and select Create Post.
3. Write your copy, click the Share Now button, and select Schedule.
4. Choose your desired publication date and time and click Schedule.
5. Click Schedule Post and you’re done!
Here’s how you can edit scheduled posts in Creator Studio:
1. From Creator Studio, click Pre-published in the left sidebar.
2. Find your scheduled post and hover over it to see the Edit Post option.
3. Make your changes and click the Save button.
Your Facebook post is now updated!
How to schedule Facebook posts using Planable
For a better overview of your scheduled posts, you can use a social media management tool like Planable.
Planable is more than a Facebook publishing tool. It’s the social media collaboration platform that enables you to work together with your entire team on all your channels.
Here’s how easy scheduling posts can be:
1. On desktop
1. Sign up for free (no credit card required) and create your workspace.
2. Connect your Facebook page (and any other platforms you want to schedule posts to).
3. From your workspace, click Compose and select the Facebook tab.
4. Write your copy and click Select date and time.
5. Click Schedule.
And voilá! Congrats on your first scheduled post!
2. On mobile
1. Sign up for free, create your workspace and connect your Facebook page on desktop.
2. From the Planable mobile app, select your Facebook page and tap the Compose button at the bottom of the screen.
3. Write your copy and tap Next to Select the date and time.
4. Choose the desired date and time and tap Schedule.
Your scheduled post is now set to go live!
Facebook Post Scheduling FAQs
Can you schedule Facebook posts in bulk?
Yes! Planable makes it super easy to schedule your Facebook posts in bulk! With the bulk upload option, you can upload all your assets in one go and have them all in one place.
For example, if you receive a batch of photos from your client, you can upload all the images at once and keep track of what you’ve used and what you haven’t. Scheduling posts in bulk ensures you keep a consistent schedule and gives you better visibility over any gaps in your calendar.
Can you create recurring Facebook posts?
Yes! Planable has a useful reschedule post feature that will save you time creating individual posts. Easily create evergreen Facebook posts to increase social media engagement and stay on top of your posting strategy.
Can you schedule posts for a Facebook Group?
Yes! Planable allows you to schedule group posts in just a few clicks. And the best part is you can schedule posts for your page and your groups at the same time.
How do you plan Facebook Content in Planable?
Planable’s social media calendar makes creating content a breeze. You can choose between 4 views (feed, calendar, grid, and list) to better organize your upcoming posts. You can collaborate on content, label posts for faster search, and recycle evergreen content.
What other types of Facebook content can you schedule?
With Planable, you can schedule carousel links, add a CTA, organic targeting, location, videos, and change thumbnails.
Planable vs. Facebook Business Suite
The Meta Business Suite App is a great way to publish and schedule posts to your Facebook and Instagram account. However, if your needs extend beyond these simple requirements, Planable could be an excellent choice for you.
Here are the main differences between the 2 schedulers:
- Publish content on all Facebook pages at once
With Planable, you can publish content on all your Facebook pages at once. At the moment, you can’t do this with Facebook Business Suite, you need to schedule posts on one Facebook page at a time.
- Schedule content for 7 social media platforms
Business Suite only allows you to schedule content on Facebook and Instagram, while Planable allows you to schedule content for Facebook, Instagram, TikTok, Twitter, Google My Business, YouTube, and LinkedIn.
- Collaboration & Approval options
Planable’s Facebook Scheduler has powerful collaboration and approval features with next-to-the-post comments, activity history, and helpful notifications. Our app was built with marketing teams in mind and includes workflow options that vastly speed up your workflow.
Planable offers four different set-ups for approvals:
- None.
- Optional – suitable for Social Media Managers who don’t want to make approvals mandatory.
- Required – a must-have for safety and security, at least one approver needs to approve the post before it can go live.
- Multi-level – any one approval will move the status of the post forward.
- Schedule recurring posts
With Planable, you can easily recycle evergreen content. Use the recurring post option to schedule the same Facebook post multiple times weeks or months in advance.
- Schedule posts on pages and groups simultaneously
Planable allows you to publish on pages and groups at the same time. At the moment, this is not possible in Facebook Business Suite.
- Different content views
The multiple views in Planable offer you the flexibility to view past and upcoming content in different ways. Toggle between Calendar, List, Feed, and Grid views to see all of your content at a glance across 7 different platforms and get a sense of what your content plan looks like across all your pages. The Grid and Feed views allow you to plan your Facebook and Instagram grid and feed, which is currently not possible with Facebook Business Suite.
- Mockups
With Planable, you can test different Facebook profile pictures and covers and get them approved by the client before they go live. You can also create mockup Facebook pages if you want to prepare a customer pitch or get more visual.
- Media library
Planable’s media library allows you to see all your assets in one place and keep track of what’s been used across all platforms. This ensures you’re always on brand and saves you time. You can easily bulk upload all your assets in one go and not worry about tracking down the right assets or pre-approved photos.
- Giphy integration
Planable has a giphy integration that makes using GIFs easy and fun. You can spice up your scheduled posts with entertaining GIFs that will stop users from scrolling on their feed and boost interactions.
Facebook scheduling tips & tricks
Establish a posting frequency
There’s no magic number when it comes to posting frequency on Facebook, but the general rule of thumb is to post at least once a day. This ensures that your Page stays active and relevant in users’ News Feeds.
Depending on your business, you may not have something new to share every day. That’s perfectly fine! Just make sure that you are consistently posting quality content that your audience will find valuable.
Curate relevant posts
To ensure you’re keeping your Facebook audience engaged, you can curate content from other bloggers in your industry. Try to follow the 80/20 ratio: 80% original content created by you and 20% curated content that’s relevant to your audience’s pain points.
Ready to start scheduling Facebook posts?
You should now feel confident in your scheduling abilities, be it natively or via third-party publishing tools. Happy scheduling!
Andreea Stefan
Relentless advocate and practitioner of putting users before Google algorithms since 2016. Geeks out over everything tech SEO. Dabbles in photography and is a natural-born reader.
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Hello! I know you have a lot to do.
Small business owners are always short on time. So it's no surprise that sometimes you don't have time to post something on a Page. In this video, you'll learn how to schedule a post in advance, change the date to past, or create a draft. nine0006
Now I will teach you how to use these tools. Why plan to publish in the future? Great question. In two weeks, Jasper's Market, where I always buy groceries, will celebrate its anniversary. In honor of this, they will be launching hourly discounts not to be missed. But Jasper's marketers don't want to talk about it for at least a week. Using the planning tool, they can specify the desired publication date. Convenient, right? Since this is a temporary promotion, they can use the distribution schedule to specify the date and time when the publication should end. You can do that too. nine0006
Why change the publication date to the past? Great question. Posts Pages are displayed chronologically. To fix this, change the post date to past. Let's say you have a product that people forgot about. Post about it with a past date. The post will be posted immediately, but will appear in the timeline below.
If you don't have time to complete your post, save it as a draft so you can add the finishing touches when you have time. The draft can be opened in the "Drafts" tab. A very useful tool. nine0006
Let's look at a great example. Lloyd Tacos are mobile fast food outlets based in Buffalo, New York in the United States. Since day one, owner Lloyd has been talking about his business and connecting with taco lovers through his Facebook Page. For him, this is the main tool for reaching customers. The results speak for themselves. Thirty-seven percent of new customers discovered Lloyd Tacos on Facebook, with an average reach of 42,000 per week. That's a lot of tacos. Lloyd told me that Facebook helps him save 15 hours a week. If I had 15 free hours a week, I would regularly fly to Buffalo for delicious tacos or learn how to make them, which makes a lot more sense. nine0006
Go to your Page. Schedule a post. Now you can think about what to do with the remaining 15 hours of the week.
But first, a test of knowledge. Thiago has his own little company. He's on vacation but wants to keep the Company Page up and running. What should he do? Options:
A. Keep drafts of publications and post them when you return.
B. Change the publication date to the past.
or
Q. Schedule publications for specific dates and times. nine0006
Did you choose B? Absolutely right! Great job. And I have to go, I urgently want tacos. Stay with us!
Hello! I know you have a lot to do.
Small business owners are always short on time. So it's no surprise that sometimes you don't have time to post something on a Page. In this video, you'll learn how to schedule a post in advance, change the date to past, or create a draft.
Now I will teach you how to use these tools. Why plan to publish in the future? Great question. In two weeks, Jasper's Market, where I always buy groceries, will celebrate its anniversary. In honor of this, they will be launching hourly discounts not to be missed. But Jasper's marketers don't want to talk about it for at least a week. Using the planning tool, they can specify the desired publication date. Convenient, right? Since this is a temporary promotion, they can use the distribution schedule to specify the date and time when the publication should end. You can do that too. nine0006
Why change the publication date to the past? Great question. Posts Pages are displayed chronologically. To fix this, change the post date to past. Let's say you have a product that people forgot about. Post about it with a past date. The post will be posted immediately, but will appear in the timeline below.
If you don't have time to complete your post, save it as a draft so you can add the finishing touches when you have time. The draft can be opened in the "Drafts" tab. A very useful tool. nine0006
Let's look at a great example. Lloyd Tacos are mobile fast food outlets based in Buffalo, New York in the United States. Since day one, owner Lloyd has been talking about his business and connecting with taco lovers through his Facebook Page. For him, this is the main tool for reaching customers. The results speak for themselves. Thirty-seven percent of new customers discovered Lloyd Tacos on Facebook, with an average reach of 42,000 per week. That's a lot of tacos. Lloyd told me that Facebook helps him save 15 hours a week. If I had 15 free hours a week, I would regularly fly to Buffalo for delicious tacos or learn how to make them, which makes a lot more sense. nine0006
Go to your Page. Schedule a post. Now you can think about what to do with the remaining 15 hours of the week.
But first, a test of knowledge. Thiago has his own little company. He's on vacation but wants to keep the Company Page up and running. What should he do? Options:
A. Keep drafts of publications and post them when you return.
B. Change the publication date to the past.
or
Q. Schedule publications for specific dates and times. nine0006
Did you choose B? Absolutely right! Great job. And I have to go, I urgently want tacos. Stay with us!
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