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How to put verified badge on instagram


How to Get Verified on Instagram in 2023 [6 Simple Steps]

If you want to know how to get verified on Instagram, you’ve come to the right place.

In this guide, we’ll tell you how to apply for that coveted blue badge (that’s the easy part) and provide some tips to help you qualify (that’s the hard part).

What does Instagram verification mean?

Who can get verified on Instagram?

How to get verified on Instagram in 6 steps

10 tips to get verified on Instagram

Instagram verification FAQ

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

What does Instagram verification mean?

Instagram verification is the process of getting a blue checkmark badge that tells other users on the platform that an account really belongs to the user, artist, brand, or organization it represents.

You’ve probably seen plenty of verification badges around. As with Twitter, Facebook and, yes, Tinder, the little blue checkmarks are meant to indicate that the platform has confirmed the account in question is trustworthy, or at least they are who they say they are.

These badges are designed to make the real accounts stand out, so that Instagram users can be sure they’re following the right person or brand. They’re easy to spot in search results and on profiles, and they convey authority.

Source: @creators

It’s easy to see why verification badges are also a coveted status symbol. They’re rare, and exclusivity lends a certain amount of prestige—which may or may not translate to better engagement.

That said, Instagram is clear that verified accounts (just like business accounts) don’t get special treatment from the Instagram algorithm. In other words: if it is true that verified accounts earn higher engagement on average, it’s because they’re posting great content that resonates with their audience.

Who can get verified on Instagram?

Anyone can request a verified badge on Instagram. However, Instagram is notoriously picky (and in many ways mysterious) about who actually gets verified. So, if you’re running an account that’s right on the cusp of “notable,” how do you know if you meet the criteria?

Just because you have a blue checkmark on Twitter or Facebook, for instance, doesn’t guarantee you’ll get one on Instagram.

Instagram is blunt, saying that “Only some public figures, celebrities, and brands have verified badges on Instagram.” In other words: “only accounts with a high likelihood of being impersonated.”

Here is what we do know about eligibility.

First, you must adhere to the network’s Terms of Service and Community Guidelines. On top of that, your account must meet each of these criteria:

  • Authentic: does your account represent a real person, registered business, or brand? You cannot be a meme page or a fan account.
  • Unique: only one account per person or business can get Instagram verified, with exceptions for language-specific accounts.
  • Public: private Instagram accounts do not qualify for verification.
  • Complete: do you have a complete bio, profile picture, and at least one post?
  • Notable: this is where things get subjective, but Instagram defines a notable name as one that is “well-known” and “highly searched for.”

If you’re relatively confident you meet these criteria, or you just feel like rolling the dice, it’s time to go ahead and verify your Instagram account.

How to get verified on Instagram in 6 steps

If you’re a visual learner, watch our video that covers everything you need to know about getting verified on Instagram. Otherwise, keep reading!

The verification process on Instagram is actually quite simple:

  1. Go to your Instagram profile and tap the hamburger icon in the top right corner
  2. Tap Settings
  3. Tap Account
  4. Tap Request Verification
  5. Fill in the application form.
    • Your legal name
    • Your “known as” or working name (if applicable)
    • Select your category or industry (for example: blogger/influencer, sports, news/media, business/brand/organization, etc.)
    • You also need to submit a photo of your official government ID. For individuals, that could be a driver’s license or passport. For businesses, a utility bill, an official business document, or tax filings will do.
  6. Tap Send.

According to Instagram, after their team reviews your application, you’ll receive a response in your notifications tab. Because of historical and ongoing issues with scammers, Instagram is very clear that they will never email you, ask for money, or otherwise reach out.

Within a few days or a week (some say it can take up to 30 days), you’ll receive a direct yes or no. No feedback or explanation.

This is what a no looks like:

And here’s a yes, break out the bubbly:

10 tips to get verified on Instagram

So, yes, anyone can apply for verification on Instagram. But actually getting approved is a lot tougher.

We’ve gone ahead and compiled all the best practices that will maximize your chances of getting verified as you move forward with your quest to prove your brand’s noteworthiness.

1. Don’t try to buy an Instagram verification badge

We’ll get this one out of the way first: that guy in your comments who says his friend works for Instagram? Please do not give him money.

The same goes for any third-party app or random account that offers “full refunds. ” And for any random account that DMs you because they want to sell you their badge because they “don’t need it anymore.”

Instagram scammers know that people and businesses feel outsized emotions about the blue check, and some are pretty effective at appearing legit, so stay on your guard. And remember that Instagram will never request payment, and will never contact you.

Tl;dr: The only way to get verified is through the official form, unless you are Jennifer Aniston (in which case, scroll down to Tip #7: Work with an agency or publicist, or maybe stop reading this article entirely because you’re doing great!).

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

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2. Monitor for impostor accounts

If you’re struggling with persistent unauthorized, fake, or fan accounts impersonating your brand, then we have good news for you. You’re a prime candidate for verification on Instagram. After all, distinguishing real accounts from fake ones is verification’s stated purpose.

Your annual social media audit should make it clear whether impostor accounts are a problem for you. You’ll want to monitor and document these accounts using a social media monitoring tool like Zerofox’s Hootsuite integration.

3. Get more (real) followers

Look, we don’t have the numbers but it honestly feels sometimes like you need a ridiculous number of followers in order to get verified. There is absolutely no evidence that this is a real rule, but—it can’t hurt? Or maybe correlation does not imply causation after all?

Actually, what is more likely is that as people or brands get more noteworthy on and off Instagram, follower counts rise alongside.

If you want to hedge your bets and play it both ways—chicken and egg—here’s some inspiration for how to get more Instagram followers.

Pro Tip: Just don’t try to take a shortcut and buy your Instagram followers. (Plus, breaking the Community Guidelines and then asking Instagram to examine your account is a very effective way to get your account shut down.)

4. Delete any cross-platform links in your bio

In what some might call a slightly petty move (we would never dare), Instagram insists that verified accounts can’t have so-called “add me” links to other social media services in their Instagram profiles. You can include links to your website, landing pages, or other online properties, just definitely don’t link to your YouTube or Twitter account.

On the other hand, if you have a blue checkmark on your Facebook profile but not on your Instagram account, Instagram does explicitly encourage you to link to your Instagram account from your Facebook page to help prove your authenticity.

5. Be highly-searched for

Social media is all about serendipitous, organic discovery (this is what the Instagram Explore page is for, anyway—and making it big there can have a real impact on your engagement and follower count).

But when it comes to verification, Instagram wants to know if people care about you enough to tear themselves away from the seductions of the feed and spontaneously type your name into the search bar.

While Instagram doesn’t provide analytics on this data, we’d put money on the fact that Instagram’s verification team does have access, and will check up on how often users are searching for you. Which leads us to our next point…

6. Apply when your name is in the news

Google yourself. Has your brand been featured in multiple news sources? Did a recent press release or white paper get picked up? Do you have a sound bite or a profile in a major international publication? Paid or promotional content definitely does not count.

If PR hasn’t been a priority for your brand thus far, you might have a more difficult time proving how “notable” you are. Especially because there’s no place to submit your proof: Instagram does its own research, so it’s up to you to make sure your news is above the fold and impossible to ignore.

If you’ve recently experienced a windfall of attention, or you’re planning a big announcement, think about capitalizing on it and applying for that checkmark while your name is hot.

7. Work with an agency or publicist

If you have the budget and the ambition, hire a reputable digital agency that has access to Facebook’s Media Partner Support tools. Your publicist or agent will be able to submit requests to claim usernames, merge accounts, and get accounts verified through their industry-only portal.

Is verification guaranteed? Of course not. But a request from an industry professional through the Media Partner Support panel carries more weight and distinguishes you from the crowd.

8. Be honest

This tip should be a no-brainer, but because the consequences are dire we feel compelled to highlight it. In your application to be verified, you have to be truthful above all else.

Use your real name. Choose an appropriate category. Definitely don’t falsify any government documents.

If you stretch the truth anywhere in your application, Instagram says that it will not only deny your request, but it may delete your account as well.

9. Make sure your profile and bio are complete and effective

Instagram’s listed requirements for verification (a bio, a profile pic and one post? really?) are a low bar. You don’t just want to meet it. You want to hurtle over it.

Optimizing your Instagram bio will not just impress the verification team when they come to check you out, but can pay ongoing dividends in the form of new followers and conversions.

10. If you’re turned down the first time, try again

If, after all your hard work, Instagram comes back with a rejection, embrace the opportunity to zero in on your goals and redouble your efforts.

Hone your Instagram strategy, build a dedicated following, and earn buzz off the platform as well.

And then, whether you wait the 30 required days or spend a few fiscal quarters hitting your KPIs, you can apply again.

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Instagram verification FAQ

How many followers do you need to get verified on Instagram?

Technically, there is no minimum follower count for getting verified on Instagram. As long as you are able to prove that you are a “notable,” or highly searched for, person (or your account represents a widely recognized business or organization), you can get your account verified regardless of your number of followers. 

How much does it cost to get IG verified?

Instagram verification is free. Instagram will never ask for payment for the verification badge, and if someone is offering to verify your account for money, they are trying to scam you. 

How do you get a blue check on Instagram without being famous?

To get a blue check on Instagram, you have to prove that your account may be impersonated because you are a notable public figure or represent a widely recognized organization.  

Save time managing your Instagram presence by using Hootsuite to schedule and publish posts, grow your audience, and track success with easy-to-use analytics—all from the same dashboard that you run your other social media profiles on. Try it free today.

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Understanding Verification on Instagram

Over the last few months, we’ve made some updates to improve the verification application process on Instagram and Facebook. Here’s more info about what’s changed, what you should keep in mind when applying for verification, plus some other answers to frequently asked questions.

What is verification?

At its core, verification is a way for people to know that the notable accounts they are following or searching for are exactly who they say they are. It’s a way for people to know which accounts are authentic and notable. Verification badges aren’t an endorsement from us, nor do we consider them a symbol of importance.

As a part of our ongoing equity work, we revisited our verification process and found that some people were uncertain about the purpose of verification, how accounts get verified and whether verification affects how an account is treated on Instagram and Facebook.

Over the last few months, we’ve made it a bit easier for people to request verification by updating the form you see in the app. We made updates so people can better understand what needs to be submitted for verification, and to offer more transparency on our requirements. These requirements are consistent across Facebook and Instagram.

How do I get verified?

To be verified, you must follow our Terms of Use and Community Guidelines. In the application process (available directly in the app) we require the following things:

  • Your account must represent a real person, registered business or entity.
  • Your account must be the unique presence of the person or business it represents. Notable entities (for example pets or publications) are also eligible.
  • Only one account per person or business may be verified, with exceptions for language-specific accounts.
  • Your account must be public and have a bio, profile photo and at least one post.
  • Your account must represent a well-known, highly searched-for person, brand or entity.

We verify accounts that are featured in multiple news sources. We don't consider paid or promotional content as news sources. Across Instagram and Facebook, we recently expanded our list of news sources to include more diverse outlets including those from additional Black, LGBTQ+, Latinx media, and including more outlets from around the world for example. With the updates we’ve made, people can also now share information about their audience, the region they're most popular in, and add up to five news articles to help our teams have more context when reviewing the applications.

What does verification mean and NOT mean?

Simply put, verification signals authenticity and notability. It’s not an endorsement from us, and being verified doesn’t mean that your content is favored by our systems in terms of where your content shows up. We try to ensure impartiality in the verification application process by relying on sources such as credible press coverage and examining the person’s cultural impact. For example: are they currently a big part of what people in their community are talking about? Have they recently gone viral?

Unfortunately, we know verified accounts can present a security risk for account holders. Hackers may attempt to take control of a verified account to sell the badge (as well as the hard-earned following). We highly recommend that verified accounts have two-factor authentication set up for protection from hacking and to be mindful of scams and impersonation attempts.

Can I transfer my verification badge over to another account?

Verified accounts can’t change the account’s name or transfer that verification onto a different account. The purpose of the blue badge is for people to know that the account has been vetted and we have confirmed that they are who they say they are.

What happens when we detect a suspicious or malicious verification?

If we find that verification was acquired in a malicious way, or that an individual is selling verified accounts to others, we will take action. We conduct regular sweeps both on and off the platform to find and remove malicious actors from Instagram. Learn more about Instagram’s Community Guidelines here.

We’re always making changes to improve everyone’s experience on Instagram and Facebook, and we hope this post helps explain how things work when it comes to verification. For more information on verification, check out our Help Center.

How to get verified and get a tick on Instagram

Many influencers, athletes, musicians and various media people, as well as brands, try to get a tick on Instagram, but not everyone succeeds and often not the first time. In the article, we analyze what the blue tick on Instagram means, to whom it is given and what needs to be done for this. We share tips on how to increase the chances of verification.

  • What does the blue tick on Instagram mean?
    • nine0005 What are the benefits of having a check mark on Instagram?
  • Who Can Get a Tick on Instagram
  • Why they give a tick on Instagram: account requirements
  • Is it possible to buy a blue tick on Instagram
  • How to get a blue tick on Instagram
  • How to increase your chances of getting ticked on Instagram nine0006

What does the blue tick mean on Instagram

Some Instagram profiles are marked with a badge with a tick. This means that the account belongs to a famous person or brand, and the owner has confirmed its authenticity.

An example of a verified account

What are the benefits of having a check mark on Instagram

It is believed that verification on Instagram increases reach and reduces the likelihood of a ban. There is no evidence for this, however, a tick in the profile still provides some advantages. nine0003

People who have achieved a certain popularity sooner or later have fans and imitators. When trying to find an account of a famous person through the search bar, there will be many "left" pages. If the profile is ticked, the target audience will immediately understand who to follow. The same goes for brands.

A verified account is immediately highlighted.

Another plus is that the checkmark reduces reputational risks. As your fame grows, you may encounter a common problem: scammers create fake pages and deceive gullible people on your behalf. For example, they offer to buy merch or an information product, invest in a “reliable project”, and the like. nine0003

It is much more difficult to do this with a verified profile. When searching, users will first of all pay attention to an account with a check mark. In the header, you can indicate that this is the only genuine page, and all others are fakes. If you are in sales, having a badge will increase the confidence of potential buyers.

Try SMS mailings for business

Select the desired segments among subscribers: by age, interests, gender.

Who can get a tick on Instagram

Instagram profile can be verified by public figures who are something of themselves and have reached a certain level of media: actors, athletes, models, politicians, musicians, various representatives of the arts, and so on. There are verified accounts of various areas - makeup artists, lawyers, authors of information products and much more.

Brands that have gained some recognition and fame, at least locally, can also get a tick on Instagram. nine0003

Why they give a tick on Instagram: account requirements

There are a number of criteria that a profile must meet in order to receive a badge:

  • authenticity - belongs to a real person or an officially registered company;
  • uniqueness - this allows the presence of accounts of the same brand in different languages;
  • completeness - all information in the bio is indicated, there is an avatar and at least one publication;
  • publicity - a community has been formed around an individual or brand, as evidenced by media mentions. nine0006

Of course, the account must comply with Instagram's terms and conditions of use.

Is it possible to buy a blue tick on Instagram

The official position of Instagram management: accounts that meet all the requirements are verified for free. Any attempt to get a tick around the rules is considered fraud. If the fact of this is revealed, the page will be blocked.

However, there are people who offer to buy a tick, and the demand for this service is quite high. It is safer to cooperate with agencies that work under a contract with a guarantee against deletion and take payment only after verification. However, you need to understand that you agree at your own peril and risk and may lose your profile if something goes wrong. In addition, the cost of the service reaches several thousand dollars, so weigh the pros and cons. nine0003

How to get a blue checkmark on Instagram

Go to settings, click "Account" and select "Request Verification".

Select the desired item in the settings

An application form for verifying an Instagram account will open. First step: you need to add an official document proving your identity or company registration. Options:

  • passport;
  • state-issued identity card;
  • driver's license;
  • tax documents; nine0006
  • utility bill;
  • founding documents of the company.

A nickname will be automatically loaded in the "Username" line, and below you need to specify the full name.

How to get a blue tick on Instagram: fill out the verification application

How to get a blue tick on Instagram: fill out a verification application

Second step: confirm that the person or brand you represent is of public interest. Choose a category that characterizes the direction of your profile: media, sports, music, digital content creator, and so on. Indicate the country or region in which you are most popular. nine0003 How to get a tick on Instagram: provide as much information as possible

You can also describe your audience: who these people are, what their interests are and why they follow you. Next, list the names or titles by which the person or brand is known. Both items are optional, but we recommend that you complete them to increase your chances of getting a check mark.

Add links to publications in the media, accounts in other social networks and other sources that prove that you are interesting to people and have a certain media weight. All information is carefully analyzed, so custom articles and other paid content can harm your reputation. nine0003

Check the specified data and send a request for verification. Within 30 days you will receive a response with approval or refusal. In the latter case, read the reasons and try again after a month.

How to increase your chances of getting a check mark on Instagram

Even if your account is 100% compliant with the requirements above, there is no guarantee that you will receive a verification badge. It is useful to take a number of actions that will increase the chances of success.

Grow your audience on Instagram

Accounts with more followers are more likely to get ticked. This is not a mandatory requirement, but there is such an observation. We have articles on how to increase reach and gain an audience on Instagram.

Draw is one of the effective ways to promote

Promote on other platforms

Develop accounts on YouTube, Telegram, TikTok and other social networks. Gain followers so that Instagram staff sees interest in you across platforms. It’s great if you can confirm profiles on other sites - this contributes to a positive decision on verification on Instagram. nine0003

Increase media exposure

Try to increase the number of mentions of yourself in the media. Participate in events, express an expert opinion on the topics you specialize in, write articles, agree to interviews - perhaps you yourself will be able to propose your candidacy.

We advise you to read:

  • “What is a personal brand, how to create and promote it”;
  • "Brand promotion on the Internet - how to make the company name recognizable."
    • nine0019

    Regularly create and publish unique content

    A full account creates a positive impression of the owner. It is advisable to post content at least a couple of times a week, while its uniqueness is important. At this stage, it is better not to duplicate photos and videos from other social networks on Instagram, especially those with a TikTok watermark.

    Recommended reading:

    • “How to create a content plan for Instagram. Rules, tips, examples”;
    • “Ideas for posts. 50 ideas for any public and business”; nine0006
    • "Educational content: how to create and use it in mailing lists";
    • “How to write an engaging Instagram post”;
    • "Instagram ideas to spice up your business account";
    • "How to create a high-quality visual on Instagram."

    Do not invite your audience to other social networks

    All social networks compete with each other, so you should not invite subscribers to YouTube or TikTok in posts, headers and pinned stories - at least until you get a tick. Show that you are primarily interested in growing your Instagram account. Alternatively, you can place a multilink and specify all links there. nine0003

    SendPulse has a block constructor for quickly creating websites and multilinks. You can add buttons for messengers and social networks, buttons to go to the site and chat bots, a gallery with pictures and videos, multi-channel subscription forms, and also accept payments through popular payment systems. Internal statistics and integration with Google Analytics are available. You can place a Facebook pixel and add a custom code.

    Creating a multilink in the SendPulse constructor

    A couple more tips

    If you want to verify your identity, it is better to take a photo of documents next to your face so that Instagram employees have no doubts about authenticity.

    It is also desirable that the usernames on Instagram and other social networks to which you provide links are the same or as similar as possible.

    Monitor the internet for fake accounts with your name and content. If you find such pages, file a complaint immediately.

    Conclusion

    Find out what the Instagram checkmark means, who can get it and how to do it.

    Use the SendPulse platform for marketing and online sales. Our tools include a website and multilink builder, chat bots for Instagram, Telegram, WhatsApp, Facebook, email, SMS, Viber mailing services, a free CRM system, browser notifications, and a universal platform for creating courses.

    Blue tick on Instagram: how to get

    At the end of August 2018, for the first time on Instagram, it became possible to directly submit a request for verification of your account in order to receive the coveted "blue tick". nine0003

    Apple in Telegram and YouTube. Subscribe!

    ♥ RELATED: How to Post Live Photos from iPhone to Instagram: 3 Ways.

    On Instagram, blue tick icons are quite rare, even among famous brands and celebrities. The process of verifying (verifying) an account has always been shrouded in a halo of uncertainty - no one has ever known how the verification takes place. There is even a special black market where treasured verified account badges are offered for thousands of dollars. nine0003

    Now everything has changed. From now on, the verification process has become much simpler and clearer. Now any user can apply for verification of their account by going through a few steps.

    From the description of the new Instagram verification system:

    “The checkmark is an important sign that the account you are dealing with actually belongs to a well-known public figure, celebrity or global brand. Starting today, we are providing accounts with a large number of followers and who meet our requirements with a new option to submit a verification request through a special form in the Instagram app.” nine0003

    ♥ BY TOPIC: 23 extreme Instagram selfies (photos and videos) in places where it's easy to lose your life .

    How to get a blue tick on Instagram

    Submit a request

    1. Open your Instagram profile and go to Settings.

    2. Follow the path "Account" → "Confirmation request" .

    3. Provide the required information.

    4. Provide proof of identity (passport or driver's license). Alternatively, you can submit utility bills or tax returns. Don't worry, these documents won't show up in your account.

    If the name on your identification documents does not match your username, it may be difficult to verify your account.

    ♥ BY TOPIC: The most followed people on Instagram are the 40 accounts with the most followers. nine0174

    Wait

    Once you've done all of the above, please be patient while Instagram checks your details. They will inform you of their decision in a special notice. If rejected, you can reapply after 30 days.

    Tips and Requirements

    Please make sure your account meets the requirements before applying for verification. First of all, your account must not violate the terms of the user agreement. In addition, Instagram experts will review your page for “authenticity, uniqueness, completeness, and outstanding qualities. ” nine0003

    What do these definitions mean for Instagram? Authenticity implies that the account actually belongs to a real person, brand or registered company.

    Uniqueness means that only one account belonging to one person or company can get verified status. The exception is accounts created for certain languages. Accounts dedicated to broad interests (for example, dogs) are not subject to verification.

    An account is considered complete if it is open, with a required profile photo, completed bio, and at least one post. Please note that the page should not contain links to your profiles in other social networks.

    The last criterion is the most stringent. On Instagram, an account that belongs to a famous person or brand is considered outstanding, which is often entered into the search engine. The social network regularly checks the pages that “glow” in the news, while paid content is not taken into account. Although the account verification process is now much more transparent, the last criterion can be interpreted in different ways.

    Learn more