How to play instagram games

How to Use Instagram Games and Challenges to Grow Your Audience

This post will tell you everything about how to use Instagram games and challenges to grow your audience.

Fact – Instagram can be so much fun.

Even just scrolling your feed, playing with filters, or creating animated images can keep you entertained for a long time.

But what if you’d want to take things to a whole new level? What if you’d like to have fun and engage your audience at the same time?

Well, then, you need to either join or, even better, create Instagram Games.

So, let’s look at everything you need to know about Instagram games and how to use them for your brand.

What are Instagram Games and Challenges?

Instagram Games have become very popular lately as a fun way to beat social isolation and lockdowns. They are a cool way to virtually come together with your friends and have a good time.

But no, Instagram challenges aren’t actual games the company has created for your pleasure.

Think of them more like challenges that you can ask your friends or followers to complete.

For example, if you’ve used Instagram recently, then you must have come across at least one challenge that involves tagging five of your friends or sharing similar photos with your network.

@Run.For.Heroes were encouraging their supporters to run 5km, nominate five people, and donate £5. This is a fantastic idea to boost your engagement for a good cause.

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That’s an Instagram game. It requires no additional software or any skills to run but an idea you can execute on the social platform.

As a matter of fact, Instagram even released a Challenges sticker on Stories to make it easier to create your challenge.

How to Create an Instagram Challenge

If you’re ready to create your first Challenge, here are the steps you need to follow.

Open Instagram Stories
Pick a photo that you want to share
Choose the sticker icon from the top right of your screen
Select the Challenges sticker
Pick the hashtag and a challenge that you want to use
Nominate your friends

Just like that, you’ve just created a new challenge.

But Instagram Games can help with more than just keeping you and your friends entertained. You can also use them to engage your brand’s audience.

Here’s how.

How to Use Instagram Games for Your Brand

First, let’s talk about how Games could help boost your Instagram marketing strategy.

And, as a matter of fact, there are three main benefits you can gain from creating them:

Boost Brand Awareness

Instagram Games can help get more people to notice your content.

For example, if you start by tagging your partners, they will continue the game and promote it to their followers. These people, in turn, will soon discover your content and your brand.

As with friends, tagging is a quick way to spread the word and make sharing effortless.

When it comes to your brand, it’s also smart to boost your brand affinity in a very playful manner.

Increase Engagement

The most obvious reason to create Instagram Games for your brand is to increase the audience’s engagement. Instagram Games make it even easier to engage with your followers and get them to interact with your brand.

Promote Your Product

Finally, with Games, you can boost engagement and brand affinity while also promoting the product at the same time.

For example, you can create Instagram Games that involve your brand and your products. Or you can ask for your followers to share fun photos with a specific product.

What Instagram Games or Challenges Could You Launch for the Brand?

Below, you’ll find several different ideas to help you explore new creative tactics for your Instagram strategy.

#1. Challenges

Challenges are very popular on Instagram and can be used both for the Feed and the Stories.

One example of a Challenge is asking the audience to share a different song every day. It’s a fun way to share your music tastes with your friends while sharing new Instagram posts every day.

Another example is a running challenge that takes place when you do a 5k run. In the challenge, you tag three of your friends to take upon the challenge, and you are waiting for them to complete it and nominate three more friends.

You can combine both the posts on your Feed and your Stories to boost your reach and engagement.

Mention Others

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All Instagram Games are only successful because you involve others in them. The easiest way to keep them going across your friends is to start a challenge or a game by mentioning a few of your friends.

Many Instagram Games ask you to nominate one, three, or five of your friends who have to follow the instructions and then nominate more of their friends.

It may seem easy, but you also want to make sure that the challenge is exciting and relevant for as many people as possible.

TIP: Don’t add too many tasks and instructions, as this would make the concept harder to understand.

Pick a Song

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Song challenges have been trending for a while on Instagram. Ever since the music sticker’s launch, it’s easier than ever to share your favorite songs in some sort of sequence.

For example, there are many templates for 30-day song challenges that ask you to share a different song every day.

If you join the challenge, you are expected to post a different song every day based on your mood, memories, etc.

Fill in the Gap

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Many successful Instagram Games involve incomplete phrases and sentences. You can post a Story template for an Instagram Game and ask for your friends and followers to re-share it by completing the phrase.

For example, you can ask your audience to share their mood, thoughts, favorite vacation spots, or even help you with your latest brand campaign.

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Asking your followers to share their answers as emojis is also a smart way to make your Story effortlessly engaging. Ensure that any sort of answer in your Instagram Game does not require too much thought or effort.

Play a Quiz

Image Source

Quizzes can be straightforward yet engaging on Instagram. We’ve seen lots of Stories featuring games over the last few months that involve quizzes.

You must have seen a template about some sort of quarantine bingo.

There is a template with different activities or emotions, and you are asked to re-share it, marking the ones you relate with.

These ideas can make a good addition to your brand’s strategy to boost your engagement while your followers just love them.

Takeaway

All Instagram Games are both interactive and straightforward. There is an excellent opportunity for your brand to stand out while boosting the interaction with your followers.

If you’re ready to design your own Instagram Games, here are three tips to keep in mind.

Be engaging

Instagram Games should be engaging. It’s not enough to focus on the visuals if your content is not encouraging your followers to join the challenge.

Keep it simple

It’s very important to ask for simple actions in your Instagram Games. Asking for too many things can confuse your followers.

Aim for a straightforward design that will not paralyze your followers with too many options.

Be fun

Last but not least, always keep it fun. They are called Instagram Games for a reason. You want to create content that your followers will want to use on their own.

Good luck!

Five games you can play right now on Instagram and also post stories with it

Five games you can play right now on Instagram and also post stories with it - Times of India

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exclusive engagement mechanics — Marketing on vc.ru

How to make a game on Instagram and increase reach: for stories and posts.
Sales using the game on Instagram.
Examples of using the bot in Instagram games.

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Friends, welcome! The Boss.Direct team is in touch.
Instagram chatbot with mailing functionality👇

As children, we were taught new things through games. As if they are playing with us, but as if they do not let us mess around. This is how we learned to communicate, work in a team, count, etc.

Not much has changed since then. Games are still getting attention . Giants like McDonald's have recognized this for a long time, and have implemented gamification to advance. For several years, McDonald's has been successfully cooperating with the Monopoly game.

Games on Instagram are not only entertainment, but also "heating up" interest in the product and brand.

In this article, we will tell you how to interact and engage followers using Instagram games. And we will give examples of working with a bot. It greatly simplifies the process. Replies within 4 seconds, allows you to involve more people and earn more. Read more:

Instagram games: for stories

1. Games on Instagram: "Where am I flying?".

Post a story from the airport and ask a question like in the video. Whoever guesses the place gets a souvenir. Or you play one souvenir among those who guessed it.

If the subscriber answers correctly, then the bot continues the correspondence. As an option, he selects an actual souvenir from the country.

@anastasiacolis

This Instagram “riddle” game mechanic can be applied in completely different areas. Not only in travel. Subscribers can guess what you bought, how much you spent, who you are meeting with, etc. nine0007

Bot setup example:

Nicky guessing bot can collect in a folder. Then it will be convenient to send them a newsletter and clarify, for example, how convenient it is for a subscriber to accept a souvenir.

Read more about the benefits of the mailing list here:

2. Instagram games: "illusions".

The subscriber needs to find as many relevant objects/animals in the photo as possible. In our example, “how many tigers are in the picture?”:

@anastasiacolis

This is how we configured the bot:

Here is another version of the design of the game on Instagram:

@regivalsmm

Author's design is welcome. For example, McDonald's offered to count how many cups of McCafe in the photo.

3. Instagram games: "spot the difference".

When a person watches your stories several times, it increases the reach. nine0007

Upload the original photo, and then - a modified version of your own. It will be appropriate to hide your product in the photo. During the search, subscribers will visually remember it. And then from memory they will be able to buy goods in the store as something familiar.

@anastasiacolis

For example, we added emoticons to the photo, which correspond to discounts for: spa, manicure, make-up. And they promised to give the subscriber a discount on one service that he finds.

nine0002 The bot created a request and sent it to the manager's email. Another bot can record a client for a specific date, time and send information to CRM.

4. Games in Instagram: "find the word".

You need to hide the word in the story in the photo.

Or scatter letters across stories. From which you need to collect the word.

Another option is to hide words in several stories to make a phrase. Then the key will be the whole phrase. And if the subscriber misses even one word, the bot will not respond to the message and will not send a bonus. nine0007

With this mechanic, subscribers will often visit your page and update stories. Therefore, we recommend that you think over the content of the profile in advance and make it selling.

5. Games in Instagram: "guess the movie by emoticons".

The film must be popular so that subscribers have a chance to recognize it. The example was analyzed in a separate article:

Promise subscribers in the evening to post the correct version. This will make the curious look at your page more often and check the update of the stories. Attendance will increase, and with it the coverage of stories. nine0007

6. Games in Instagram: "guess the song".

The subscriber can guess by: melody, emoticons, clip, etc.
In our case, this is a clip without sound.

Artik and Asti - Sad dance @anastasiacolis

The bot will have the following setting:

7. Games on Instagram: "continue the phrase or "do you know me well?".

If you are open on your blog and broadcast your life and values, then your subscribers probably already know some of your habits. For example: "Every day I have a workout at ...". The guys who follow your stories will complete the phrase in a matter of seconds. nine0007

We did a mindfulness check:

@anastasiacolis

Here it is appropriate to connect a bot that will sell a subscription to a fitness room.

8. Instagram games: "expertise check".

The task of subscribers is to guess how much a particular product costs. And if you want to sell this product, then a bot can send a link to the site for purchase.

@anastasiacolis

9. Games on Instagram: "what product would you buy? Or "what do you like more"?

Post a collage of some of your products. Be sure to number so that the subscriber can answer the story with a number. And already you or the bot will answer a specific number and offer to buy a position.

Summer shoes ZARA @anastasiacolis

If you have a product for the face, then congratulations. You have a privilege in sales. Try creating your own mask on Instagram:

So a potential client will be able to try on your product online: glasses, patches, a hat. And it simplifies the buying process.

The client buys what is convenient to buy!

10. Games on Instagram: "what is hidden with a smiley".

A very simple Instagram game - hide the main detail of the photo behind a smiley face. Subscribers must guess and send the correct option to Direct.

@anastasiacolis

Note: cats are eternal content . They collect a lot of views and likes.

If you want to attach a photo, you can insert a link to a photo from Google drive, for example. Or make a repost story / post.

Often people are embarrassed to write a variant in Direct. So ask your friends to start and post screenshots of their answers. So subscribers become more sociable. Or run ads on Instagram. How to do this has already been told:

11. Games on Instagram: "horoscope"

The subscriber sends his zodiac sign to Direct, and in return receives his horoscope for tomorrow.

@anastasiacolis

It is possible without a zodiac sign. The subscriber chooses a date - you send a prediction for the day.

12. Games on Instagram: "in which cup?".

Here we need to work on the interactive and make a video. For example, "which cup is the cake in?" nine0007

@regivalsmm

And here is how the bot answers:

@anastasiacolis

13. Instagram games: "tests".

Instagram Stories now has a test tool:

You offer several answers, one of which is correct. It looks like this:

In the process, you can see the results:

The tool is as simple as possible. The audience interacts with your profile and increases reach. This is a new format of games on Instagram.

14. Instagram games: "color psychology".

Depending on your field of activity, you can offer the subscriber to choose one of the color options.

And then decipher its meaning.

It is desirable to use author's photos. So that the subscriber can present your cover on their nails and not be disappointed after the recording. nine0007

And decoding can encourage the subscriber to sign up soon for a manicure coated with a chosen color. Let's say that green is a symbol of wealth, and part of the audience will want to cover it with this color.

Instagram games: for posts

1. Games in Instagram: "detective".

Task: Guess who committed the crime. And send the correct option to Direct.

@tupoboss

nine0002 If you want to attach a photo, you can insert a link to a photo from Google drive, for example. Or make a repost story / post.

@tupoboss

2. Games on Instagram: "Show "Intuition"".

Task: Guess who the person in the photo works for.

Remember on TNT there was a show "Intuition" with Gena from "Happy Together"? Now this format has moved to Instagram.

Photo by @dmitrykalitin @tupoboss

@tupoboss

Here we have enabled a bot to share a link to a graphic designer's post.

Such an unobtrusive version of advertising.

3. Instagram games: "examples".

Task: Solve an example to get a bonus.

@tupoboss

You can still experiment and write 9 for the game0018 selling post . Instructions are in the article:

4. Instagram games: "what color?".

Upload a black and white photo.
Task: Guess the color in the original.

@tupoboss

5. Games on Instagram: "choose an object".

Psychological game. The subscriber chooses one of the offered figures. Sends a number to direct and receives a response - which means the selected option. Test "who you should have studied":

@tupoboss

Psychological tests are a separate TOP! Most people like to get to the bottom of themselves and take quick tests. This format of involvement is one of the most effective.

Another version of the psychological game is the well-known spot test.

6. Games in Instagram: "fortune-telling by the book".

Divination has been in great demand lately. Post a photo of the book you will be guessing from. The subscriber writes at random a line number from the book. He just sends the number to Direct. nine0007

You are counting the desired line. After that - send the line to the subscriber's Direct. This is his prediction.

@anastasiacolis

7. Games on Instagram: "which celebrity is in the photo?".

Hide the face or the whole person and leave only a shadow. It is not necessary to hide a celebrity. The main thing is that subscribers know this person and it is appropriate.

Task: Guess who is in the photo. nine0007

@tupoboss

8. Instagram games: "rebus".

The good old puzzles are back. The task is obvious - decipher the rebus.

Rebus from @logika_mozg @tupoboss

@tupoboss

Author's puzzles related specifically to your page/product are always welcome. This not only reflects professionalism, but also draws attention to the right product / service of your brand. nine0007

So you can continue the dialogue with the subscriber and close the sale. “Do you know why we chose this product in the puzzle?” and then some very positive “selling” fact.

9. Instagram games: "make me a cocktail".

Post a collage with a cocktail base. The subscriber selects and sends a number.

Next, in Direct, the bot offers the rest of the ingredients. But the subscriber does not see them. He chooses numbers at random. And at the end he will find out what kind of cocktail turned out. nine0007

We add a combination with live broadcast and we get great content. Subscribers will come to watch you drink their masterpieces.

@tupoboss

10. Instagram games: "prank".

Freebie is always relevant. Hence the draws are in demand. It's like a modern gambling game.

The conditions for participation in the draw should be as simple as possible. As an option:

- write in Direct "I participate". nine0007

Do not make 100500 conditions. The more difficult the conditions, the fewer people will participate in the draw. Simplicity is a friend of content.

@tupoboss

Let's share a secret with you: the bot collects subscriber data, but does not check the conditions of the draw. At the same time, 95% of the participants faithfully fulfill the conditions and are sure that the bot will find out everything. Therefore, we recommend that you always inform that the bot will check everything. nine0007

This is how we set it up:

After that, we make the settings, and the bot collects participating subscribers in a folder.

Additional information about the bot in the article:

The following games can be customized. And you can even come up with a game from scratch yourself.

If you want long-term interaction with your audience, avoid monotonous content. Connect with the audience, entertain them. Imagine and experiment!

Games on Instagram perform two important functions:
- involve and set up a friendly audience;
- increase interest in the product and encourage buying.

This is a "new school" in progress. Do not ignore a tool that increases engagement and sales.

🗨️ WRITE CHAT BOTS IN DIRECT AND FIND OUT: 🔅 How it will increase your sales by 69% 🔅 How to get "checklists" from the pros in 4 seconds 👇

Instagram games for stories and posts: TOP 30 ideas with examples

Instagram games as a trend appeared due to a drop in organic reach and a new principle for ranking posts in the feed. Puzzles, predictions, puzzles, quests - all this is game content. nine0007

The goal is to engage the audience. The higher the engagement of gaming posts, the more coverage the next posts will receive and the more often they will be shown first in the feed of your subscribers.

Advertising: 2VtzqwCpaPT

In our selection you will find Instagram game ideas for stories and posts with real implementation examples. You can adapt any of the options to your account and include it in your monthly content plan. Next, we'll show you how to create your first game in a couple of steps. nine0007

Read also: Where can I learn how to promote on Instagram?

10 game ideas for posts on Instagram

Will help increase the activity under the posts.

1. Activity contest

You can start an activity contest among your subscribers. For the comments left under the posts, participants are awarded points and displayed in the leaderboard, available to everyone via the link. You can set the amount of points for one or another type of comment (the first comment under the post, the answer to someone else's comment and the usual comment), set the minimum number of words that should be contained in the comment. All this service will track, filter and take into account automatically. nine0007

You just need to set up a contest and figure out how the winner will be determined. For example, gifts can be received by those who score the most points by the end of the competition. Or one or another prize can be exchanged for a certain number of points. In this case, you simply manually write off this number of points, and the player can continue to accumulate them for another prize. This is a cool mechanic that will ensure an increase in engagement and the number of comments under posts from your own subscribers.

2. True or False

Write 10 or 20 facts about a company or product, make a few of them false. Even more interesting will be the facts about the director or any other employee. Subscribers will have to guess which facts are wrong. The winner is the one who answers correctly first.

Post-acquaintance will increase the level of trust in you. For someone, you open up on the other side.

P.S. Don't be afraid to tell people about yourself. The more interesting the facts, the more activity. nine0439

3. Video prediction

A short video is being made. The video consists of pictures with predictions. Each slide changes rapidly. You can use any phrases: “meet the new year in a cap”, “required rest”, “stop sticking to Instagram”, “change image”. You can come up with anything and on any topic!

The mechanism of the game is very simple - the user watches the video and stops at any second, sees the prediction and writes it in the comments.

P.S. Predictions must be good! We do this to engage the audience, not to upset.

This is interesting: How to send mass messages on Instagram

4.
Continue the story
Or a book. The author publishes the first phrase, and subscribers must write a continuation in the comments. A few words, but no more than one sentence. Each following commentator continues the thought of the previous one. The advantage of the game is that it can last indefinitely. nine0007

A creative version of this game is “Continue the phrase with T9”. The story is written using T9, you cannot change the phrases.

Such a game is even more involved because of the unpredictability and the possibility of having fun. Some people are interested in what their T9 will give out, while others find it funny to read the result. As a result, you get both comments and post views.

5. Describe me in three words

A game that, in addition to creating activity under posts, helps to understand how subscribers perceive you. Each player must write 3 words that they associate you with. In the rules of the game, you can add that in response you describe in three words each commentator. Provided that he has an open profile. Your reciprocal participation can motivate subscribers to be active. Especially if you are an opinion leader. nine0007

6. Spot the differences

Also an old game, but still working. Post 2 photos and ask to find the differences. Better yet, place a carousel that will be scrolled through. The idea can be the theme of the account, movies, series, famous people. Ask subscribers how many differences they found and which ones.

If you are developing a personal brand, you can post your photos, as in the example below:

0002 The meaning of the game is to replace one word in the title of the film with another, conceived by the author, for example, the word waffle. Or replace the entire name if it consists of one word.

The result should be shared in the comments. It turns out funny. For example, the film "The Irishman" was replaced with "Waflander", and "Gone with the Wind" became "Gone with the Waffle". The names of series, cartoons, books are also suitable for the game.

8. Guess the hidden word

You guess the word, and the commentators have to guess it. Leave a hint, for example, the second letter in the word is "U", a 5-letter word. To make it more interesting to play, promise a gift to the first person to guess. It can be money for the phone, a discount or a free consultation. nine0007

9. What is hidden in the photo

Upload a photo and paint over an object on it (or hide it behind a smiley face). Invite the audience to guess what is hidden in the photo. It is better if it is not just a picture from the Internet, but your personal photo or a snapshot of the workflow. The main thing is to match the theme of the account.

The same game can be invented for stories:

10. Game “Give advice to another”

For a hypothetical situation. You can come up with it based on your activities. For example, you are teaching personal growth or earnings. Invite followers to give advice to an imaginary friend who starts a business but leaves it halfway through. The game is good because it acts as a mini-training. Delving into the problem and trying to give advice to another person, you can come to interesting and useful conclusions for yourself. Subscribers will appreciate it. nine0007
This game is also played willingly because people tend to give advice, even when they are not asked. To feel important. So you can count on the activity under the post with the game.

20 Instagram story game ideas

How to increase engagement in Instagram stories.

1. Control me game

Let your subscribers control your activities throughout the day. Ask the audience questions: where to go, what to wear, etc. nine0007
Then use the prepared scenario to offer users a choice. Most importantly, the options were interesting, because no one wants to solve your domestic issues.

Wear a batman suit or a dress?

Get a massage or dance in the street?

One question lasts no more than an hour, then you perform an action.

2. I believe - I do not believe

A game in the style of "10 facts about yourself." Think of ten facts and mix them with fictitious events. Use the “Poll” sticker in your stories to invite your followers to vote whether this is true or not. nine0007
Every hour you can post a new fact, and at the end of the day you can sum it up. The smartest follower will be published in your account or stories. This simple game will raise the activity of the audience.

P.S. The most important thing is interesting facts that your subscribers did not know about.

3. Q&A

The Questions sticker can be used for both games and audience surveys. For example, you can ask “where do birds fly?”. The first one to answer correctly is the winner. nine0007

To post a question on Instagram, you go to your story and post a photo or video that will be posted along with the question. Then you can add gifs, hashtag, hashtag. You can also come up with topics for questions in advance.

How you can use question stickers:

Ask users a question and ask for an answer. Then post the correct answer and link to the user.

Ask the audience what they want to know, let them ask personal questions. If you're promoting a company, people will be able to ask about things they've wanted to know about the product for a long time. nine0563
You can make it relevant in stories - the “question-answer” section.

P.S. It is better to answer the question honestly and in detail.

More on the topic: How to ask and answer questions on Instagram .

4. Stop stories at the right time

This is one of the most popular story games. But the number of ideas with this kind of game is endless and depends only on your imagination. To play, you need to create a looped video with moving objects in advance. The viewer must stop the video at the right moment. The good thing about the game is that it is rarely possible to win the first time, so viewers return to stories and try again and again. nine0007
Examples of such games:

#1 - cat with shifty eyes. You need to stop the video so that the cat's eyes look at the mouse.

#2 - catch eyebrows. You need to catch her eyebrows on the girl's face.

#3 - options for what to do on the weekend. We stop the animation and see what option we get.

5. Guess the price

A game that will be very eager to play. Relevant for online stores and any accounts where they sell something. For example, you sell pizza or cakes. Say they're on sale today. Offer to find a clickable sticker with a real price. Or guess the size of the discount. The one who guesses first and sends the answer will receive the goods at a reduced price. nine0007

P.S. You can make it easier, for example, offer to simply find a clickable sticker with a price. Apparently at a discount. And offer guessing (and there can be as many as you like) to make a purchase at this price. The point is that there may not be a real discount (or it is insignificant). But by offering a “cheaper” product, you motivate game participants to make a purchase from you. The game can be used to attract new customers and increase sales.

If you run training courses and marathons, you can invite viewers to guess how much your students earn. This is a way to draw attention to learning. nine0007

6. Guess by the sound

We record any sound (or take it from the Internet) and offer to guess what is on it. For example, what kind of musical instrument is it, what food is cooked on the stove, what movie is the audio from.

7. Guess the book or movie

The game is called "Recall everything". Let's create some slides. On each - an interesting fact from a book or movie. At the end, we write the correct answer and add a question sticker where people can write whether they guessed right or not. nine0007

You can do the same, but not with text, but with a video clip. An example is a story with a TV. A fragment of the video is played on the TV, and a test sticker is attached for the answer.

8. The game "Who wants to be a millionaire"

Based on the famous TV show. To motivate the participants, again, you can offer a gift to the first person to answer all the questions correctly.

And here is an example of a game, the purpose of which is to attract people to earn money courses. That is, you can use not only scientific facts, as in a real game, but also your own questions with answers. The main thing is that the game fulfills the goal (in this case, to attract new students). nine0007

9. Guess the color game

Intuition game. We make a black and white story and invite the audience to guess the color of the object in the photo. For example, the color of the soloist's jacket.

10. Mindfulness test

A game that will make viewers watch stories over and over again. The task is this: you need to carefully look at the first picture. Then comes the second story with a different picture, but a question about the first one. Then the third story with the third picture, but a question about the second. Etc. That is, you need to memorize the details of the pictures and at the same time have time to answer questions. Very engaging. nine0007
For example, the first story shows a clock. On the second - swimmers in armbands. The question on the second story is what time is on the clock (from the first story)? On the third story, a man swims with a shark. Question - what color is the girl's headband (from the second story)? Etc.

11. Crossword puzzle

We create a small crossword puzzle in advance (for example, from three words) and invite viewers to send answers through a sticker. The advantage is that, unlike the classic crossword puzzle, viewers have only 15 seconds to guess all the words. This leads to the fact that stories are returned again and again, which is well perceived by the algorithms. nine0007

12. Memory game

You can use any theme, but it's better if it matches the theme of the account. For example, if the profile is related to cars, you can offer to remember what the logos of famous car brands look like.

13. Make words from 1 word

Scrabble game. We set the main word and offer to collect as many other words from it as possible. Let the answers be sent through the sticker. This game also takes time, so here, too, viewers will return to stories. nine0007

14. Find the clickable sticker

The good thing about the game is that you are guaranteed to get interaction with the sticker. And if the player did not manage to find the sticker right away, then also return to the story. It's always interesting to know the right answer.

15. Confession game

With sticker poll. For example, who scared you the most as a child - Freddy Krueger or the clown? Cartoon robot or VID film company logo?

16.
Decorate the room
Relevant for online stores. In this example, it is proposed to decorate the children's room with stickers and gifs and tag the store's account. It turns out not just a game, but also a way to attract an additional audience that will click on the store mark in the story.

17. Psychological tests

For example, what did you see first in the picture - an egg or a sunset? In the second story, a description of the psychotypes of people depending on the choice.

18. Detective story

Coming up with the plot of the story and dialogues. For 5-7 stories. For example, the dialogue of the detective with the alleged killers. In the last story, we invite viewers to be detectives themselves and answer who the killer is.

19. Reverse music

You need to sing or cut a piece of the music track with words and reverse the audio. This is when the track is played in reverse. The participants of the game must guess what the song is.

You can reverse audio for free on the website audiotrimmer.com (tab "Audio reverse") or in the paid audio processing program "Audiomaster". nine0007

20. Find 2 identical emojis

Or pictures. An analogue of a card game for memory. You need to create a story with animation. For example, with autumn leaves, under which emoji are hidden. The leaves alternately open and show the emoji for about a second. Then the sheet closes the smiley again. You need to write in the answer which emoticons are paired.

How to create game content

Let's create a prediction game. To do this, go to the Canva service and activate the 30-day trial period. You can unsubscribe later and use the service for free! nine0007
1. Select the size of the desired picture. For Instagram, this is a 1:1 format (square). The design can be chosen as you wish. In the gif, only the text will change, everything else will be static. Choose a white background and the most common font.

2. Determine our target audience for whom this prediction will be. The theme of our animation is how will you spend your Saturday? What awaits you in the new year? Who is thinking about you now?

3. Invents prediction texts . For commercial accounts, you can make a discount instead of a prediction by signing "Fix your personal discount." In pursuit of a large discount, users will view your post many times.

We have chosen what will be in our prediction, now we can move on to creating a GIF. We place the text in the middle and make several slides.

4. Place the text on the picture , do the same with the rest of the phrases. Then we download the slides and send them to Gifius. In the program, you can select a high speed, the main thing is that you cannot peep the answers, otherwise the game will not be interesting. nine0007

Almost done! Now we need to make a video out of the gif, you can use any convenient application - splice or imovie. It remains to come up with a bright title and post it on Instagram!

Services for games

Also, to create games on Instagram, you can use special services.

Gamifer is a service that takes into account activity under posts (comments, likes) and assigns points to participants. It also monitors the fulfillment of the conditions you set (for example, a comment of at least 10 words). Automatically determines the winners in games and contests. nine0438 Definitely worth a try, especially since 3 days of testing are charged for free. Register and try now >>>
SUB is a game designer with a reward system. It also earns points for likes and comments. With the help of this service, game participants can also monitor their scores and the results of their opponents. And this can motivate them to be more active in order to overtake other players.

Useful article: Top 10 gamification services

How can companies use gaming content?

First of all, games on Instagram are needed to increase engagement and reach. Interaction with content, activity under posts have a good effect on promotion on Instagram. Games can also be used to draw attention to the brand and product / service.

In stories, you can publish the history of the creation of the company. Tell how it all started and what has been achieved. The "Question" feature will help you find out what your followers care about and demonstrate your openness. Games in posts can be used for drawings and promotions. nine0007

Conclusion

Instagram games are a good way to promote and also entertain your followers. But do not get hung up on them and make them the main type of content. Try to benefit subscribers, and then you won’t have to keep their attention with regular games.

It is important, in addition to creating the games themselves, to motivate viewers to participate in them. For example, it is worth asking a question at the end of the text with conditions or offering a gift to participants. In stories after the game itself, you can post the final story with the question “Did it work?” or "Share the result/response.

How to play instagram games

How to Use Instagram Games and Challenges to Grow Your Audience

Five games you can play right now on Instagram and also post stories with it

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Instagram games for stories and posts: TOP 30 ideas with examples

10 game ideas for posts on Instagram

1. Activity contest

2. True or False

3. Video prediction

4.

5. Describe me in three words

6. Spot the differences

0002 The meaning of the game is to replace one word in the title of the film with another, conceived by the author, for example, the word waffle. Or replace the entire name if it consists of one word.

8. Guess the hidden word

9. What is hidden in the photo

10. Game “Give advice to another”

20 Instagram story game ideas

1. Control me game

2. I believe - I do not believe

3. Q&A

4. Stop stories at the right time

5. Guess the price

6. Guess by the sound

7. Guess the book or movie

8. The game "Who wants to be a millionaire"

9. Guess the color game

10. Mindfulness test

11. Crossword puzzle

12. Memory game

13. Make words from 1 word

14. Find the clickable sticker

15. Confession game

16.

17. Psychological tests

18. Detective story

19. Reverse music

20. Find 2 identical emojis

How to create game content

Services for games

How can companies use gaming content?

Conclusion

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