How to make money on instagram with 500 followers


How To Make Money On Instagram With 500 Followers

The BossBabe Podcast Episode 212

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HIGHLIGHTS

  • How to grow your account on Instagram from ZERO. 
  • Practical tips to overcome imposter syndrome + stop caring what your friends/family think.
  • Why failure is essential + how to use it to your advantage. 
  • What it really means to be an “Influencer” and what that means for your business.
  • How to make money + lock in brand deals – regardless of your follower count.

 

EPISODE DESCRIPTION:

“I don’t have enough followers to make money on social media.”

If you’ve ever said that sentence – this episode of The BossBabe Podcast is for you.

Make Money On Social Media As A Micro-Influencer

We invited Kari Renaud and Bethany Olson – two of our Influencer School alumni – to share how they’ve hit major milestones in their businesses from Instagram.

Think: things like making over $40k dollars, locking in brand deals + gaining recognition in their industries. All in under 12 weeks + with only about 500 followers each. 

Yes, really.

If you have a smaller following and want to figure out how to grow to the next level – while still making money in your business right now – you do not want to miss this!

 

LINKS

  • The Influencer Masterclass
    Get BossBabe CEO, Natalie Ellis’s secret system so you can audit your own IG account, figure out what’s working + what’s not and take your account to the next level.
  • Done For You Viral Reels
    Take the guesswork out of what to post on social media with 30 days of done-for-you content.
  • Your Personalized Instagram Audit
    Get BossBabe CEO, Natalie Ellis’s secret system so you can audit your own IG account, figure out what’s working + what’s not and take your account to the next level.
  • Influencer School Reviews
  • Influencer School
    Our 12-week, guided coaching and certification program designed to help you gain full clarity on your personal brand, learn how to create easy, consistent content, build an audience of engaged followers and create a full-time income from social media.

 

FOLLOW

  • BossBabe: @bossbabe.inc
  • Natalie Ellis: @iamnatalie
  • Danielle Canty: @daniellecanty
  • Kari Renaud: website + @lilydesign_studio
  • Bethany Olson: @divinvesther

BossBabe

BossBabe is a global community of unapologetically ambitious women. With over 14.4M uses of our trademarked hashtag #BossBabe + well over 2 Million followers on Instagram + a profitable 7-figure company, Natalie Ellis & Danielle Canty have built one of the largest online communities of ambitious women & female entrepreneurs.

Together, they have worked with over 5,000 entrepreneurs – from brand new entrepreneurs looking to make their first $100 to those at the 6, 7, and 8 figure mark start, grow, and scale their businesses.

11 Clever Ways How to Make Money On Instagram with 1000 Followers

This post may contain affiliate links, meaning I make a commission if you purchase through my links, at no extra cost to you. Disclosure here.

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Is there a way to make money on Instagram with only 1000 followers? Or can you make money on Instagram with 500 followers even? And when is the right time to start monetising your Instagram?

We’ll dive into all these questions in this post to get you started on the right track with monetising your Instagram.

It is a big misconception that you need a huge following to make money on Instagram. You can absolutely make money on Instagram with 500, 1000, 3000 followers.

You do not need to wait until you have the so-called-magical 10k followers count to have the swipe up feature.

Let’s talk about 11 clever way on how to start making money on Instagram even if you have only 1000 followers or less.

Some of these might be super obvious to you, but some of them might really surprise you.

Can I make money on Instagram with 1000 followers?

You can absolutely make money on Instagram with only 1,000 followers or even less. 

Here’s how: affiliate links, drive traffic to an affiliate blog post, sponsored posts, brand deals for content only, sell a physical, digital product or service, social media management services, use an email list, drive traffic to a blog post with display ads on it, sell through DMs (the right way).

Related: FREE 30 Instagram Reels Prompts

1. Affiliate links

You might already know this, but you can use affiliate links to monetise your Instagram easily.

In order to use affiliate links you will have to join an affiliate network. 

After you’ve joined a network you will then be able to place affiliate links to different products on your Instagram. 

The way this works is whenever someone clicks on your affiliate link and makes a purchase, you will then get a commission from that sale. 

Here are a few places where you can use affiliate links on your Instagram:

  • In your Instagram stories: You can mention a product that you like and if you don’t have the swipe up feature yet, you can send them to the link in your bio. Or if you do have the swipe up feature just add the affiliate link to the swipe up. Make sure you always disclose when you mention an affiliate link.
  • In your feed posts: If you mention an affiliate product in your post make sure to direct your followers to the link in bio so that they can click on the affiliate link there.

Income from affiliate links can be little in the beginning, but it adds up in time. Your commission also depends on the type of product that you recommend. But if done right and consistently, affiliate marketing can be a really great way to monetise your Instagram.

You can now also become an affiliate for Cappuccino and Fashion.

2. Drive traffic to affiliate post

Another way to monetise through affiliate marketing is to drive traffic from your Instagram to an affiliate blog post or YouTube video, for example. 

So instead of placing a direct affiliate link to a product on your Instagram, you will make people interested to find out more about your blog post or YouTube video. 

Make it enticing and give people a reason why they should click over to that post and what they are getting out of it. 

Always think about providing value to your reader through your content.

When they do go to your affiliate post, make sure it is a thorough guide, a review or a comparison type of post, so that you can help them make an informed decision before buying that product through your affiliate link.

This is likely to have a higher conversion rate than just a simple Instagram post, because people are getting more information about the product before they actually make a purchase.

3. Sponsored posts

Sponsored posts are one of the most popular ways to make money on Instagram and almost every influencer uses them to monetise their own Instagram account.

You might think that you need tens of thousands of followers in order to get sponsored posts on Instagram, but that is really not the case. You can absolutely start charging for your Instagram posts even if you have a smaller following, as long as your content is valuable and good quality.

Starting with gifted campaigns can be a really good place for you to build up a portfolio and some confidence. But I highly encourage you to start charging for your posts because creating content is a time-consuming task. And you really deserve to be monetised on that.

If you’re unsure how much to charge or when you can start charging for your influencer posts,  you can get the influencer rates cheat sheet and guide on how to start charging for your Instagram posts in the Insta Glow Up Kit.

This will give you a more accurate representation of how much you can charge for an in feed post, for a story, for an IGTV etc.

4. Brand deals for content only

This is a monetising way that not a lot of people are aware of. There are actually two types of brand deals you can make:

  • One of them is the one we have previously discussed where you pretty much sell the influence that you have on the platform. That is the traditional influencer sponsorship post, where you create content for a brand and post it on your feed in order for your audience to see and engage with that post. For this type of sponsored work, the brand is looking for brand awareness and conversion rates.
  • The second one, that you might not know about, is a brand deal that is for content creation only. This means you create content (AKA photos, videos, reels etc), you send it to the brand for them to use in their marketing, but you don’t have to post it on your own Instagram account.

This type of brand deal works really well for small instagrammers who don’t have a large following yet. 

You basically use your Instagram account as a portfolio of photos and editing skills that you have, and you simply sell photos/content to brands so that they can use those in their marketing campaigns online.

This is how I started monetising my Instagram when it was really small and even to this day, because you do not need to have a huge following in order to do this kind of campaign. It’s a really great way to start monetising as a beginner instagrammer.

The way that you find brand deals like this is through influencer apps that connect you to brands  or through pitching yourself directly to the brand.

We also go through the exact process for pitching to brands and how to get more brand deals this way in the Insta Glow Up Kit.

5. Sell a physical product

Another way to monetise your Instagram is through selling a physical product.  

This requires a lot more active work on your part, but it is a really great way to monetise your account as a small creator.

You can sell your physical products either on a website like Etsy or Shopify or you can create your own website where you can sell them easily.

Then you will use your Instagram to showcase your products, bring more awareness to them and drive more sales to your shop.

You can do this by using Instagram, especially reels these days, because it’s a great way to reach a larger audience for your products.

6. Sell a digital product

One of my favourite ways to monetise my Instagram account is through selling a digital product.

The reason why I prefer this method instead of the physical product method is because it’s a lot more passive work. 

You basically create your product once. Post it on your website or whatever platform you are selling it on. And then sell it over and over again without a lot of work on your part, except for maintenance and customer service.

There is a lot of work to be put in creating and setting up everything for digital products as well, but it is a lot less work after it’s been launched.

You can also find digital products to sell in almost any niche. For example: you could sell fitness cheat sheets, workout plans, meal planning kits, kids activities ebooks, workbooks, guides, planners etc.

7. Sell a niche service

Another way you can start making money on Instagram with a small following is to sell your services in your niche. 

For example, you can offer your services as a coach, consultant, designer, website developer,  content writer, photo editor, logo creator etc. 

Anything that would help someone who is looking to outsource some sort of project in their business.

You will need to have a website for this, because it is the best way for people to find out more about the services that you offer and it allows you to create a portfolio of previous clients that you have worked with.  

Testimonials and feedback in this type of business is what helps the most to get new clients.

It might sound intimidating at first, but it’s a really great way to monetise your Instagram even if you are just a beginner.

Ready to start your own website? I use and recommend Bluehost for your blog. If you have no idea where to begin, use my free ultimate guide on how to start a blog and make money blogging.

8. Offer social media services

Another way to monetise your Instagram is to offer your social media services. 

What this means is you can use your Instagram as a portfolio, again, to show your style and the type of content you can create. 

You will then use this to get clients that might need someone to manage their own social media platforms.

You can create Instagram photos for them or Facebook posts. Reply to their comments or Dms and just be their social media manager in general.

A lot of small businesses these days know they should have a social media presence, but they don’t have the time to spend being active on those platforms. Which is why they look to hire social media managers and assistants to help them stay consistent on those platforms and grow engagement for them.

You do not need to have a huge social media presence for this. You just need to show that you are serious, you know what types of posts would work well for their niche and you have the skills necessary to post consistently on Instagram, for example.

9. Add to email list

Something not a lot of people talk about when it comes to monetising your Instagram account is how important an email list is for this. 

An email list has one of the highest conversion rates out of any platform out there these days. 

It is the best way to have a direct connection to your audience, because you have their exact email address.   

If something were to happen to your Instagram account, you might lose access to all of your followers and not be able to get them back. 

But on your email list you can save a backup of that list of email addresses and you always have a way to contact them if anything should happen.

If you want this to be a full-time business for you, an email list is crucial in order to have a safety net. So you don’t panic if for some reason you lose all your followers or access to your account.

But how does this make you any money?

An email list is one of the best ways you can monetise, because people are more engaged and they trust you more. 

So regardless of what type of monetising you choose (whether it’s affiliates, sponsors or selling your own products or services), an email list will help you get more sales and a higher income faster.

10. Drive traffic to post with display ads

If you already have a blog, a great way to make money through Instagram is to drive that traffic from Instagram over to your blog.  

For example, if you have a blog post that is monetised through displaying ads, you can direct your audience from Instagram over to your blog.

You can do this by asking them to do so in your Instagram stories, giving them a reason why reading your blog post will help them. Obviously, the more traffic you can drive to that blog post,  the higher your income will be from it.

If you do this consistently and you have an engaged audience that you have grown in an organic way, you can start to see an income coming in even if you have a small audience.

11. Sell through DMs (the right way!)

Selling through DMs gets a bad reputation, because it is often done the wrong way.  

Cold messaging people in DMs is not an effective way to do this and I do not recommend this. 

This is viewed as spam these days and people don’t respond to it, so it is a complete waste of your time.

However, there is a right way to sell through DMs.

The way to do this is to create a connection to your audience through your stories and your post captions. Use engagement stickers, such as polls or question boxes, to get people who are interested in your story to engage with you.

When they reply to that engagement sticker, you can then DM them back and give them more info on what you have to offer or give them more help on that topic. 

This way, you are not cold messaging anyone and you’re not annoying people by spamming their accounts. 

Instead, you are simply messaging back someone who has shown an interest in what you have to say or how you can help them.

FAQ

Can I make money on Instagram with 500 followers?

Yes, you can absolutely make money on Instagram with just 500 followers. You just have to get more creative on how you do this.

Simply waiting for sponsored posts will not be an effective way for you to monetise your Instagram if you only have 500 followers. But using some of the other methods in this post can work really well even with a small following.

For example, you could easily monetise your Instagram with 500 followers if you sell a physical or a digital product, if you offer a service of your own, if you become someone’s social media manager, if you do brand deals specifically for content creation etc.

Can you monetise Instagram posts?

Yes, you can monetise your Instagram posts easily. 

Most people are only aware of the traditional ways to make money on Instagram, such as affiliate links and sponsored posts from brands. 

However,  as you might have noticed from reading this, if you get creative you can actually start monetising your Instagram posts in a lot more ways than you might have expected.

How many followers on Instagram do you need to make $1000 per month?

You do not need a lot of followers in order to make your first $1,000 per month. 

Depending on your strategy and how much time you have to dedicate to this, you could easily make your first $1,000 per month from Instagram if you get creative and use a few of the ways presented in this post.

For example, if you strictly want to focus on sponsored posts, you will need 10 posts at $100 in order to make the $1,000 month. But this is only realistic if you do have a bit of a following already.

However, if you use some of the other methods you can start reaching that goal faster without having to wait for followers. 

You can offer a service package at $200 per month, which would mean you only need 5 sales for you to reach that income goal.

You could also sell a content creation package to brands even if you have a small following.

Or you could sell your physical or digital products in order to reach the $1,000 month goal. 

The number of followers is not everything. It really depends on how engaged and how niched down your audience is to the product or service that you sell.

How to make money on Instagram without followers?

In order to make money on Instagram without followers, you cannot count on sponsored posts.  But you can use the other methods to make money even if you don’t have a following yet. 

For example: selling a service, selling physical products, selling digital products, becoming a social media manager for other accounts, doing brand deals for content creation only or some of the other methods mentioned above.

How much does Instagram pay for 1k followers?

Instagram does not pay you simply for having a number of followers. 

This might be a feature to come sometime in the future, but at the moment it is completely up to you to monetise that audience. 

Some people have accounts with 500 followers and make the same amount of money as people who have 10K followers. 

Simply having a follower number does not mean anything, unless you know how to actually monetise your account.

Using the methods presented previously, you should be able to start monetising efficiently even if you only have 1k followers.

Does Instagram pay you for having a lot of followers?

No, Instagram does not directly pay you for having followers. At least not at the moment.

As mentioned above, it is completely up to you to monetise your Instagram and find ways to make money with the following that you have. 

However, using one of the 11 monetising ways presented above you should be able to start making money on Instagram without having a lot of followers. But obviously, the higher the engaged following, the more income opportunities you have.

How many followers on Instagram do you need to get paid?

You can start making money on Instagram without having to wait for follower counts. I would focus on creating an engaged audience for the first few weeks, but you can easily start implementing the monetising strategies above from the very beginning. 

If you already have 500 to 1,000 Instagram followers that are engaged and you have acquired in a real and organic way, I would highly recommend that you start using some of the monetising ways above.

Do Instagrammers get paid for swipe up?

Instagram does not directly pay you for using the swipe up feature. The way instagrammers monetise the swipe up feature is they add an affiliate link or a link to their products in the swipe up. 

Saying that, you do not need to wait to have the swipe up feature (AKA reach 10K followers) in order to start monetising your Instagram.  

You can easily use the link in bio to do so.Read how to create your own Linktree easily, so that you don’t have to use a service like that and you can do it for free, while being able to customize it yourself.

How to make money on Instagram as a teenager?

Congrats, the fact that you’re even thinking about monetising your Instagram as a teenager shows that you are one step ahead of a lot of other people.

Having a niche or a target audience in mind will really help you focus on the type of content that you need to create for them. 

And this in turn will help you find more ways to monetise your content. 

In order to make money on Instagram as a teenager you can use one of the following ways:  sponsored posts, affiliate links, brand deals for content only, selling your own products or services or any of the methods mentioned above. 

I hope these 11 clever ways on how to make money on Instagram with 1000 followers or less was helpful. 

Have you tried any of these methods before? 

Which way to make money on Instagram are you looking to try next? 

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How to make money on Instagram: all the ways

How to make money on Instagram* from scratch? You can become an SMM specialist and set up Instagram ads for your clients*. Or maintain their profiles so that they receive new orders - money is paid for all this. But it is much more interesting to maintain your profile and earn income.

Yes, someone keeps an account "for fun", and someone - to earn money. We tell you exactly how you can earn money on Instagram * on your profile, how much you can receive and what you need for this.

Ways to make money on Instagram*

Sell ads

The most obvious and common way to make money from your Instagram profile* is to sell ad integrations. You can do this in different ways:

  • mention the account in the next post or story;
  • talk about the product, just show it or mention that you use it yourself;
  • place a link to the advertiser's website in the profile description or stories;
  • to agitate to do something or express "one's" opinion in publications, and so on.

Advertising can be anything. For example, many bloggers said that they would go to the polls themselves and called on the audience to do so. Some campaigned for amendments to the Constitution of the Russian Federation and also received money for this.

Usually an ad on Instagram* looks something like this: a blogger shows a product and links to a profile where you can learn more about it

Advertisers will pay you not for the number of people who came from you, but simply for the fact itself advertising placement. But at the same time, they will track the results, and if they don’t like them, they are unlikely to contact you again.

And to tell advertisers that you are ready to place ad integrations, you can create a second account on Instagram* and leave a link to it in your profile description. Or indicate there a phone number or email address where you can be contacted.

An example of how you can leave contacts for communication about advertising integrations

And if there are not many subscribers yet, but you want to earn money right now, it is better to additionally register on the blogger exchanges: on Epicstars, LabelUp and others. Advertisers can look for bloggers with a small audience there, and you can get clients from both your Instagram profile* and exchanges.

Traffic arbitrage

It's like advertising integrations - you also have to promote some product or product. But the earnings scheme is arranged a little differently:

  • traffic (people) will have to be directed directly to the advertiser's website, and for this - place a link in the description of the main profile or create an additional account and first promote it;
  • you will be paid not for the very fact of placing an advertisement, but for the targeted actions of users who clicked on it: for example, 2% of the order of all those who came from you.

The more loyal the audience is and the more purchases (orders, registrations) it makes, the more you earn.

Traffic arbitrage may look like this: a person offers to get a card with a favorable service, and he is charged money for each card issued

To be able to earn money in this way, you need to look for advertisers who are willing to pay according to a similar scheme. This can be done in CPA networks: this is the name of the "catalogues" of affiliate programs. The largest CPA network in Russia is Admitad: M.Video, Lamoda, OZON and other brands offer their programs there.

Optimal Instagram* is suitable for making money on the following products:

  • Goods for beauty, fitness, weight loss.
  • Gadgets, fashion novelties, accessories, various wow-goods. Everything from which it is easy to make a beautiful picture and is designed for an impulse purchase.
  • Offers for training or employment of students and recent graduates.

Accepting donations

In practice, this way of making money on Instagram* is rarely used. The bottom line is that you simply accept donations (voluntary money transfers) from subscribers. They can throw off money for different purposes: buying a new computer, overexposure of a sick animal, restoring a passport.

People are more willing to donate to people who really need help: those who find themselves in a difficult situation, get sick or organize a pet shelter

at DonationAlerts. If you make a link, people will be able to transfer money to you in different ways: from a card, from a mobile account or from electronic wallets.

Selling services

One of the most popular ways to make money on Instagram* is selling your services. Many manicurists, SMM specialists, psychologists, cosmetologists and other specialists promote their profile in order to receive orders from there. Tarologists, business coaches, English teachers are not far behind - the list can be long.

This is what the profile of a specialist who sells his services on Instagram looks like*

In order to sell services and make money from it, you need to be able to create high-quality interesting content, communicate with the audience, and work out objections.

Sale of information products

Another opportunity to make money, which famous bloggers often resort to, is the sale of their own information courses. You can teach your audience something you know yourself: promote your Instagram profile*, bake delicious cakes, sew handmade soft toys, and so on.

Elena Blinovskaya, for example, runs a wish-fulfillment marathon and has already sold an information product to more than 150,000 people time. Despite the fact that in an interview Sobchak did not show Elena Blinovskaya in the most favorable light, the subscribers of the information businesswoman supported her.

To make money selling information products, you need a loyal audience that will trust you. And for this, pumping a personal brand is important - it is it that allows you to create an image of an expert in the eyes of users and increase loyalty to you.

Sale of merchandise

Merch is a product with the symbols of a certain brand, person, team, and so on. You can sell merch immediately if you are engaged in the production of some goods. In this case, you will first create a profile, then you will recruit an audience.

Designer Olga, for example, sells her dresses all over the world, and additionally offers a franchise.

You can do the opposite - gain an audience, and then offer them to buy a hoodie or dress with a pattern that you personally made. Your fans will certainly want to get some kind of product that will help them "join" you. True, you will have to look for someone who can produce these goods.

An example of how a blogger first got subscribers and then created his own merch

Many bloggers release something of their own: they create production from scratch or negotiate with factories to release goods with certain symbols. Media personalities sell clothes, accessories and even cosmetics and perfumes under their own name.

Oksana Samoilova sells a whole line of different cosmetics

Draining traffic to other sites

Another indirect way to make money on Instagram* is to attract followers to other sites. Where direct monetization is available or where you also earn by selling services, goods or accepting donations.

For example, you can leave a link in your Instagram profile* to a YouTube channel. Some users will subscribe to you there and watch the video, and you will be able to connect to the YouTube affiliate program and get paid for showing ads in your videos to users.

Artists often do this: for example, Alexey Vorobyov also drives traffic on YouTube

Shop on Instagram*

Instagram Shopping is the integration of an e-commerce store into your Instagram profile*. This is the only way to sell directly to subscribers through posts, stories, the Browse tab, and the Store tab. Shoppers can check the price of an item on the app and then go to the store with the click of a button.

Let's say you represent a clothing store on Instagram* and want to promote your brand. Simply upload a photo of a model wearing your outfit and Instagram* will allow you to tag up to five products per post or up to 20 products per carousel. You can also use stories and videos.

For example, Clever publishing house sells children's books on Instagram*

Read more about the nuances of work and settings in the article "Instagram* Shopping - how to set it up in 2021".

Photos for sale

Instagram* is basically a photo-sharing app. And photos are assets that can be licensed, printed, and sold in a variety of ways.

If you have cool photos, you can put them on marketplaces where brands and publishers can license them. For example, 500px or Twenty20.

Another option is to sell your photos as prints on other products such as posters, phone cases, pillows. All you need is to find a suitable service that will not only make the desired print, but also take care of the delivery. You will only have sales. There are such organizations in almost every more or less large city.

Daniel Arnold, a Brooklyn-based photographer, went from $90 to $15,000 in one day, according to Forbes. At that time, Arnold had a little over 20,000 subscribers. Now there are 329,000 of them.

One of Arnold's popular photos

Brand Ambassador

Unlike a blogger who sells many one-time ad integrations, an ambassador works with the same brand for a long time.

Most companies benefit from establishing a long-term relationship with an influencer who regularly promotes the company in a positive way. The fact is that most often an opinion leader who becomes a brand ambassador already uses the company's product or a similar one, or broadcasts in a certain niche. He has an interested target audience who will not be surprised that a blogger supports and recommends a particular cosmetics or coffee variety.

What brand ambassadors do:

  • Give away free products in experimental campaigns.
  • Broadcast speeches at conferences or stores to promote the brand.
  • Interaction with consumers on your page.
  • Increasing brand awareness. For example, a blogger wears branded T-shirts, caps, suits.
  • Post quality content to increase user engagement.

Sale of AR masks

Augmented reality (AR) filters are various effects that are superimposed on what your camera shows.

Facebook's* Spark AR Studio platform allows users to create their own interactive augmented reality filters. They can be used in Instagram* and Facebook* Stories, as well as in Facebook* Messenger and Video Chat Portal with Friends.

Such masks can be sold to various brands, because AR masks are useful because:

  • They help to emphasize the individuality of the brand, stand out from the competition.
  • Communicate with the audience. Interactive elements in Stories increased 3-second views 9 out of 10 times, says Facebook*, and 60% of businesses use them to increase monthly engagement.
  • Allows users to "try on" a product before buying or "wear" branded clothing.
  • Increase brand awareness. An AR mask can be a company logo or mascot. And if the filter is not advertising, it will be displayed in the effects gallery, where it is available to anyone. In addition, when users take a selfie with a brand's AR mask, their followers will learn about the company.
Mercedes logically uses cars in AR filters. But there are masks from designer @ johwska . She added a beautiful glossy effect on her face

Instagram augmented reality filter skills* can make good money.

It's all about making money on Instagram* from your account. I will not consider the option of how to make money without investments on likes, subscribers and views - it takes a lot of time and brings very little money, and this type of income is not pleasant to me. Most often, it harms business, spoils statistics, helps scammers advance, and algorithms do not like it.

How much you can earn on Instagram*

Everything will depend on the quantity and quality of your audience. The more people follow you, the more you can charge for one ad integration or the more donations you can get. In the case of advertising integrations, you set the prices yourself.

A blogger with just over 500,000 subscribers charges 25,000 ₽ for one advertising integration

Those with more than 1 million subscribers can charge from 100,000 ₽ for one advertising post. And media personalities like Olga Buzova, Natalya Rudova, Nastasya Samburskaya can charge 200-300 thousand rubles for one post.

If you make money by selling information products, merchandise or services, everything will depend on how many people buy your product. But with a large audience, the amounts are impressive. For example, let's calculate the earnings of Elena Blinovskaya.

She herself says that she received more than 150,000 reviews, which means that there were no less sales. The cost of the marathon is changing: let's take 3,000 ₽ - the amount that is most often mentioned in reviews. It turns out that Elena earned about 450 million rubles for the entire time the marathon was sold. Yes, she spent time creating it and is now spending money on supporting the information product (hiring employees), but the amount itself is impressive.

In general, more than 2.6 million people subscribed to the marathon page - sales can be much higher

How much money you earn on Instagram * depends only on how you invest in the development of your account, and how many audiences you gain. The more loyal subscribers you get, the more income you can get from one way of earning. And you can use several - for example, advertise someone's services and sell your information product at the same time.

How to get your first sales in social networks, we tell on the online course for beginners "First Orders on Instagram*". The course is suitable for anyone who wants to earn money by promoting their services or product on an online platform.

What to do to earn a lot

Promote your profile and get a lot of followers: the more the better. There are two ways to go:

  • gain an audience quickly with the help of advertising from bloggers;
  • make interesting and high-quality content and gain subscribers slowly.

Content is needed even if you want to use paid promotion: after all, people will follow you only if they like your account. It's just that with the help of advertising you will get followers much faster than with organic promotion.

You will find all the necessary tools for content production in one application, which will save a lot of time to promote your business. Auto-posting, photo and video editor, story builder, post analytics, teamwork opportunities - this and much more is in SMMplanner.

You will be able to work faster and more efficiently - get more done in the same amount of time. Register using the link and you will have 14 days of access to the professional tariff "Initial" instead of the standard week. Explore the possibilities, then choose the appropriate tariff or use the free version of the service - it depends on your needs.

There is another way - a quick and free recruitment of a new audience through hype. So Diana Shurygina, Ekaterina Didenko and Daria Zoteeva (Instasamka) became popular. The only question is what is the price of their popularity: hype will bring subscribers, but not a loyal audience. Because of black PR, subscribers, advertisers and those with whom the blogger did joint projects may turn away. This was the case with Daria Zoteeva, when, due to another scandalous trick, Klava Koka refused to cooperate with her, and her voice was replaced with another one in the cartoon “100% Wolf”.

Promoting your profile on Instagram* requires a lot of time, effort and nerves. We have collected materials that can help attract loyal followers:

  • 9 ways to promote on Instagram for free*
  • 8 free social media contest services
  • Post idea generator

Decide for yourself which promotion method to use. The most important thing is to gain the first few thousand subscribers. Even with 1-2 thousand followers, you can start earning and investing in the further development of your account in order to get more audience and, accordingly, earn more.

The article has been updated. First published: March 26, 2021

Instagram Calculator - Estimate How Much It Costs to Advertise on Instagram!

How much does advertising on Instagram cost?

What is the cost of advertising in Instagram profile? How much do bloggers earn? You can check how much a blogger (or you) could earn from a particular publication, just paste the link to his post and click on the button.

The above tools are not official Instagram tools and are not affiliated with or endorsed by Instagram in any way. This tool has been designed to provide potential bloggers and micro-bloggers with the opportunity to earn.

Unlike YouTube, where you sell ad space on your videos and channel page for ads at a rate determined by Google, Instagram does not compensate its users for showing ads on their posted photos. Instagram is owned by Facebook, so it culls Facebook ads on people's posts. So Instagram influencers and brands don't have middlemen or any set rates if they want to work together. Brands make deals with bloggers and micro-bloggers, and the cost of advertising on Instagram can vary markedly depending on the circumstances. However, in almost all cases, one thing remains the same: bloggers get paid more if they have a high level of engagement as well as a large number of followers. Brands are well aware that you can easily buy followers that are of no practical value to anyone. Hence, they are much more interested in you having real followers, those who interact with your posts.

Compared to other social networks, Instagram accounts have a relatively high level of engagement. For example, the average Facebook or Twitter user only has an engagement rate of 0.5 – 1.0%. But, as account analysis shows, Instagram has an engagement rate of 3%. Any level of engagement above this, combined with a large following, suggests that you are an influencer among your peers. Our Instagram earnings calculator takes into account all these factors. We're looking at the average engagement rates of your last 12 Instagram posts (engagement is likes and comments on your posts). Example. If your engagement rate is less than 8% and the number of followers is less than 1000, you can expect to get paid less from brands than those bloggers who exceed the average engagement rate on their posts.

From a brand perspective, niche also matters. For example, fashion firms are much more likely to work with influential name bloggers than plumbing firms, and brand budgets are also highly dependent on niche.

Your Instagram account needs constant growth

Instagram doesn't have a standard way to make money, unlike YouTube and its Google Ads. Therefore, as a blogger, you need to find brands willing to pay you directly.

Any Instagrammer who wants to earn money should be attractive to the majority of the audience and be constantly active, fulfilling their priority task. You can improve your position in the following ways:

  • By improving your bio so it is very clear who you are and who wants to follow you
  • Conduct ongoing analysis of your Instagram account using a variety of services. (Read our article about 20 good services for Instagram)
  • Like most social networks, Instagram likes to see evidence of regular posting, not sudden bursts of activity when you feel like you have free time. Publish
  • High quality original photographs. Try taking pictures with a decent camera rather than just your phone. You should be known for producing really good content (which in the case of Instagram is high quality images).
  • Use relevant hashtags to help people in your niche find you from your tagged images, this is where a hashtag generator can help you
  • Interact with your followers by commenting and liking their images and they are more likely to do the same in exchange for yours.
  • Make a content plan, because consistency is a sign of excellence. Start with a simple list of topics you want to cover in your posts and expand as needed.

Also, in our recent article, we analyzed 9 ways to increase the activity of subscribers in your profile.

Sponsored posts

Sponsored posts are the most common form of collaboration between brands and Instagram influencers. So how much does it cost to charge for advertising on Instagram? Our calculator above is designed to show you the approximate cost of advertising on Instagram. In this situation, the brand will typically reach out to someone it considers influential and offer to pay them to promote the sponsor's image to their followers.

Of course, to be effective, a sponsored post needs to fit well with the blogger's audience and look like a real influencer recommendation. In recent years, the FTC (Federal Trade Commission) has stepped in by this time, and sponsored posts are now required to be clearly labeled as such. As long as the product fits well with your profile audience, it doesn't matter if the post is tagged #promo or #promo.

A perfectly sponsored post shows how the brand's product fits perfectly into the life of a blogger and how it can just as easily fit into the lives of his or her followers. Top Instagram influencers, with thousands of active followers in a popular niche, can earn very lucrative fees for posting sponsored posts. The Grouphigh Influencer Marketing Report suggests that an average person blogger can charge between $200 and $500 per post.

Those with over 100,000 followers are unheard of earning between $700 and $900 per photo. Those with 500,000 followers can get anywhere from $2,000 to $3,000 per photo posted.

Of course there are superstars. Kim Kardashian West was able to get $300,000 for posting on all of her social media. Of course, she has 87.1 million :). A typical post by any of the Kardashian/Jenners clan usually nets at least $200,000. Often, Insta bloggers create content and the brand has the right to reuse that content in their marketing and on their website.

Affiliate Marketing

Just like a blogger can promote an affiliate product on their blog, an Insta blogger can promote an affiliate product on their posts. You can work with a site like Shareasale to find the right products to promote.

Of course, like any other affiliate marketing, it will only be effective if the product you are promoting works well with your subscribers. If it just looks like an ad for an unrelated product, your subscribers won't be impressed and won't click through.


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