How to make money on instagram pdf


How to Make Money on Instagram: 7 Tips for 2023

Instagram is a force to be reckoned with. 

According to the latest Instagram statistics, the platform has 1.704 billion users worldwide. While it got its start as a photo sharing app, it’s transformed into a business platform. Millions of entrepreneurs are taking advantage of its selling power, from service providers to nonprofits to dropshipping ecommerce business owners, to make money on Instagram.

You may be asking yourself: How do people make money on Instagram? Can I pull it off myself? How is selling on Instagram different from other types of ecommerce business?

In this article, we’ll look at a few tactics you can start using today, so you can join the ranks of successful entrepreneurs who earn money from Instagram.

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Can You Make Money on Instagram? 

Absolutely. As long as you have some beautiful and creative images to use, you can spark the attention of Instagram’s millions of users. 

Now you might be thinking: Right, I get that it’s possible, but how the heck do I start? 

To start, here are a few ways you can make money on Instagram:

  • Focus on sponsored posts for brands that want to reach your audience, making you the perfect medium to do that.
  • Become an affiliate and earn money by selling products that belong to other brands.
  • Offer to be a virtual assistant for an Instagram influencer. A lot of them are seeking help to get things off their plate.
  • Write captions for businesses without in-house content staff. 
  • Sell on Instagram. You can sell either a physical or digital product, or even a service.
  • Sell your photography

The enthusiasts of this platform are always looking out for new ways to earn money from Instagram.

→ Click Here to Start Selling on Instagram with Shopify

Don’t worry, we’ll unravel the mysteries of this whole process in detail, along with some success stories from Instagram.

How to Make Money on Instagram?

Instagram is ideal for selling products that photograph well. 

If you have some photography skills, you’ll have a huge advantage for the platform. Bonus points if you’re photogenic yourself and want to bring some extra life to your product photography. Don’t have a camera? Learn how to take stunning photos with your phone with our product photography course. Nothing is going to stop you from earning money from the photo and video sharing app. 

Here are 7 business models to make money on Instagram:

If you can reach coveted influencer status, you can use your Instagram profile to promote all kinds of products from all kinds of brands.. 

If you’re not familiar, an influencer is someone who has built a reputation and loyal following by sharing regularly on their social accounts. They have a good following and they’re able to convince their audiences to jump onto trends and buy certain products.  

They have this power because they’ve spent a lot of time building trust and relationships with their audience.

Brands tend to partner with influencers to do sponsored posts that help spread the word about their products. To get to this point, you need to grow your Instagram following as well as regularly come up with posts that generate strong engagement from your followers.

Top influencers make thousands of dollars per sponsored post. Keep in mind that it takes a long time and a lot of hard work and talent to get to this point. It’s attainable for sure, but make sure you manage your expectations if you choose this route.

As an influencer, it’s extremely important for you to know your audience. You need to understand who those people are – their interests, values, needs, and wants. 

This way, you know which brands would best fit them. If you’ve switched to an Instagram business account, you can research your audience stats a bit more through the Instagram Insights feature.

If you’ve created a noteworthy online presence, chances are big brands will reach out to you. But as you’re building, you also find brands yourself that you think match your personality and values the best. 

Reach out to them directly (through Instagram or through their websites) to try to negotiate a deal. You can also list yourself on an influencer marketplace to increase your chances of being found by a big brand.

As an extra tip, be careful not to lose the trust of your existing audience in the process of making money from sponsored posts. It’s always a good idea to use an Instagram hashtag that tells people it’s a sponsored post (something simple like #sponsored or #ad).

2.

Become an affiliate and make money selling other people’s products.

You can sell other people’s products and get a cut. There are loads of people who make money from Instagram through affiliate programs.

The difference between an influencer and an affiliate is that an affiliate is working towards making sales for the partnering brand in exchange for a commission. On the other hand, the influencer is mainly aiming to create awareness. (If you’re only interested in getting exposure for your brand, you might want to go through these brand awareness tips to gain traction). 

Affiliates make money through a trackable link or a promo code to make sure that you know exactly which sales came directly from your posts.

Create engaging posts so you can promote the products without being pushy. Since you can only have one link on your Instagram bio,  you might want to connect a landing page to your affiliate link, which you can quickly create using a “link in bio” tool like Linkpop. In each post, make sure to tell people they can buy the product via the link in your bio. And create a fun Instagram caption to make it sound less salesly. 

At first it may sound like a tough game, but affiliate marketing has a lot of potential if you plan on growing. You can expand your presence by including a website and/or other marketing or social media channels.

Check out our  list of eye-catching Instagram post ideas from successful brands for you to take inspiration from.

3.

Become a Virtual Assistant to an Influencer

If you’d rather work behind-the-scenes, consider becoming an assistant to an Instagram influencer.

Many influencers out there need help – with filtering sponsorship requests, running ads, identifying fake followers, and more. You can offer to be their VA and charge by the hour for your services.

As an Instagram influencer VA, you’ll be accountable for lots of things, such as managing DMs, scheduling posts, and replying to comments. Also, the influencer may ask you to share content ideas for growing their personal brand. 

So if you always wanted to practice your Instagram marketing skills without being the center of attention, this is a great place to start.

4.

Sell Instagram caption services.

Many small business owners use Instagram to promote their goods and services, but only a few of them have the resources or expertise to write good Instagram captions. If you’re good at coming up with creative Instagram captions, you can sell your services to these companies. Just remember, they’ll judge you by your ability to write engaging short-form copy.

To get the attention of business owners, write and put up some captions on your own account. Then include the ones that generate the most engagement in your portfolio. Chances are, if a business is going to hire you for crafting their Instagram copy, they are going to want to see your work. So make sure you have some examples they could look at right off the bat.

How much to charge for Instagram captions? Whatever pricing you feel you are worth.  It could be $600 for 10 captions, or $1,000 for 20 captions. The important thing is to charge for your expertise rather than your time or your content. 

5.

Sell poster photos and other virtual products.

Instagram is all about the visuals. That’s why beautiful products and photos will get more sales. 

You can sell poster photos, paintings, drawings, animations, videos, and other image or video-based virtual products. On each post, include an interesting caption and refer readers to visit the link in your bio. This is another popular way that people make money from Instagram.

If you think you take high-quality pictures, there’s a chance that you can get paid for it. Once you snap some great shots, use the best photo editing apps for phones to get the most out of the photos that you take. Try to be original, creative, and fun when you’re taking pictures. Those will get way more attention than boring ones.

You can use Instagram to promote your photography portfolio using relevant Instagram hashtags.

6.

Sell your own physical products.

You can sell any physical product that you make yourself or buy from suppliers. This conventional ecommerce retailing usually requires stocking some inventory, meaning you’d need to spend some startup capital to buy your products.

You’ll also need a place where you can keep the products, like a spare room at home or a rented storage space. This is especially true if you plan on saving money by buying products in bulk. You’ll need a place to keep everything before they’re ordered by and delivered to customers.

The good news is you can sell products directly on Instagram by setting up an Instagram Shop (more on that later). Just tag products in your Instagram images and you can lead your Instagram followers to your product pages, where they can buy your stuff in one fell swoop. 

7.

Sell dropshipped products.

Dropshipping is a business model you can use to run your store without ever holding any inventory. 

Once you’ve made a sale, your supplier will ship your products from their warehouse, straight to your customer’s doorstep. You’ll never need to worry about storing, packaging, or shipping your products. Phew.

This works in a similar way to our previous idea of selling products on Instagram to earn money. The only difference is that you won’t need to store any inventory. With dropshipping, you can experiment to find the niche products that would sell well, without wasting startup capital.

You can easily set up a dropshipping store with Shopify’s ecommerce platform (which is free for 14 days) and apps like DSers.


Should I Make Money on Instagram?

The numbers behind Instagram are staggering, and the platform is catching up with Facebook’s growth. 

While Facebook has 2.80 billion monthly active users, Instagram’s growth has reached 1 billion users over 9 years in 2019 since its launch in 2010. 

With Instagram constantly growing in popularity, it’s no surprise that Instagrammers are becoming an unstoppable force. They’ve figured out ways to make money on Instagram, and cash in on the pictures that they take.

If you want to make money with Instagram, check out these mind-blowing stats:

1) 1 billion users are active every month. That’s almost three times the US population.

2) 500 million users post a story every day. Almost double the US population.

3) 71% of US businesses (both large and small) use Instagram for branding and marketing.

4) 50 percent of Instagram users (500 million people) follow at least one business account

5) There are 2 million Instagram advertisers every month

6) Time spent on Instagram increases by 80 percent every year.

7) Brands get 4x more engagement on Instagram than they do on Facebook.

8) 80% of Instagram users make a purchase decision about a product while browsing the app.

9) 71% of Instagram users are under the age of 35, making it an ideal platform for brands targeting young adults.

 


Instagram Success Stories

You can learn from others’ experiences through case studies and success stories like those below.

Foster a specific niche lifestyle and start selling products that you’re passionate about. It can be any passion, hobby, or anything that you want to share with others. Just do what you do best.

With apps that connect social media platforms with your ecommerce site, the seamlessness is even better. Shopify comes with Instagram Business Account integration, which makes the whole process of using Instagram for business even simpler.

Let’s look at some brands that integrate Instagram marketing with their ecommerce store. 

BeardBrand

BeardBrand was first featured in a New York Times article. Their store was started with only $30 and a committed vendor.  How they earn money from Instagram is unique and super cool.

BeardBrand.com has a strong Instagram presence with more than 183,000 followers, which helps big time in selling their beard-related products.

RadSlimeShop

With over one 800,000 followers, rad. slime’s stock usually sells out in 24 hours. The videos are crisp and clear. Viewers can hear the colorful popping slime being molded. The bright, photogenic videos have amazing marketing power.

This Minty Rainbow Chip slime generated more than 426K views. With that massive number of views, it’s understandable why the product sold out within 24 hours.

RadSlimeShop.com uses Shopify’s flexible and adaptable ecommerce platform. Making money from Instagram can be relatively easy once you’ve nailed the art and science of impressive product videos.

Aesthential

Justin Wong, the founder of Aesthentials, is passionate about cute Harajuku-style fashion. His massive Instagram account is his main marketing channel. 

Note that each Instagram post is meticulously edited to fit a specific mood and vibe. Wong makes $12K per month on Instagram selling various products with the dropshipping business model. 

While there are several vendors, the products aren’t purchased by the store owner until they’re purchased by customers.  


What Are the Requirements for Making Money on Instagram?

Using apps, following a do’s and don’ts list, using awesome filters, and applying promotional tactics are key to business success. But you still need to be aware of new trends and rules, which are necessary to make money on Instagram.

Let’s look at a few.

1) Master Instagram for Business

There are 2 types of Instagram accounts: personal and business. The business account was launched in July 2016. You can study using this step-by-step instructional video to set one up. Shopify also provides an in-depth tutorial for selling on Instagram.

2) Launch an Instagram Shop 

An Instagram Shop lets you integrate your product catalog with your Instagram profile. This lets you promote your products directly to Instagram users through posts, Stories, in the Explore tab, and in a special Shop tab on your profile. 

Our team made the ultimate guide to setting up an Instagram Shop. Check it out if you’d like some pointers to understand how you can make money from an Instagram Shop.

3) Master Instagram Ecommerce Shopping Apps Integration

Instagram comes with limited shoppability, which requires some ingenuity to make it work for business. However, the ecommerce shopping feature can be seamlessly integrated with apps specifically designed for a Shopify store.

Try out some apps, so you’ll be able to see for yourself which ones let you publish products, along with their pricing and specifications on separate pages. 

This way, shoppers feel like they’re still on your Instagram pages while they’re actually already on the ecommerce-ready shopping app pages. 

I recommend using Shopify because it has loads of apps that can be integrated with Instagram. You can try many of the apps for free, so there’s no risk if they don’t work out for you.

4) Master Instagram Do’s and Don’ts

Instagram has detailed rules on how you should post, the types of images or videos to post, and how many times per day you can post.  

It also limits the number of hashtags to include, so you can’t just spam your Instagram account with more than 30 hashtags that aren’t related to the content of the post. No cheating!

Following these rules will improve your chances of earning money from Instagram. According to CoSchedule, it’s recommended to post 1 to 2 times a day so your followers wouldn’t feel overwhelmed. This will also give you  time to make unique and eye-catching posts. The best time to post would be before launch at 11 a.m on Wednesdays and Fridays.

According to Sprout Social, the ideal length of Instagram captions is between 138 to 150 characters. For ad captions, stick with 125 characters. The optimal number of hashtags is between 5 to 10, even though 20+ is possible but not recommended. 

Instagram may “shadow ban” your posts if they contain more than 20 hashtags. “Shadow banning” means your posts stop showing up in searches for specific hashtags. 

You can probably figure out that anything with the word “ban” is a bad thing, so try to avoid this as much as possible. It’ll hurt your ability to make money.

5) Master Instagram Filters and Photography

Canva did a study on America’s favorite Instagram filters. Based on rank, they’re: Clarendon, Gingham, Juno, and Lark. And the world’s favorite filters are: Clarendon, Juno, Valencia, Gingham, and Lark.

Most popular filters for nature:

  • Valencia
  • Normal
  • Brooklyn

Most popular filters for fashion:

  • Kelvin
  • Valencia
  • Nashville

Most popular filters for food:

  • Skyline
  • Normal
  • Helena

Most popular filters for selfies:

  • Normal
  • Slumber
  • Skyline

Use tools like Picodash to see which photos work. You want to do the kinds of things that successful accounts do, but still create your own unique content and personality. Motivate yourself to learn more each day so you can earn money from Instagram.

6) Create Posts Inspired by Viral Stories 

Include them in between your product photos and videos on your Instagram account. You can do this with ease using tools like Stencil, PromoRepublic, and Be Funky


How to Build a Strong Following on Instagram

Should you build an Instagram following before or after you start selling?

The answer is simple: before and after.

Ideally, you already have at least a couple hundred followers before you start selling. This way, you won’t be posting product photos to an empty account. Of course, you’ll have to start from scratch at some point – just try building a base before you go for the sales.

Now, how can you build a strong following on Instagram? Use these 13 tips today, so you can start growing your followers. A strong following is key to making money from Instagram.

1) Optimize your Instagram profile.  

Make sure to choose a username that’s less than 30 characters. Ideally, the name is searchable through a keyword. It should also be consistent with the username you use on other social media platforms.

Your bio should include up to 150 characters. It’s a great idea to include a clickable link to your website. This is the only place where you can include a clickable link in your Instagram account, so it’s an important way to optimize your account.

2) Create and promote a dedicated hashtag. 

If your account name is Jennie’s Candies, consider creating the #jenniescandies hashtag. Whenever you want to check conversations about your brand, you can just check the hashtag. 

You can also promote this hashtag everywhere you go and on other platforms, both online and offline.

3) Get creative with hashtags related to your niche.

While Instagram allows 30 hashtags per post, it might backfire. It’s recommended to use 5 to 10 popular hashtags for your niche and related to your products.

4) Participate in conversations related to your niche.

Check out other accounts using the same hashtags. Follow them and get involved in the conversations. You’ll earn new followers this way.

5) Use compelling Instagram captions.

An Instagram caption is what you type underneath your Instagram posts to give your followers a little more juice and appeal. The best Instagram captions help your followers feel invited to join the conversation and like your posts. 

6) Run and promote contests.

Run a contest with a photo that invites contestants and shows the prizes. Be sure to make a special hashtag for the contest too. Decide how the winners will be chosen and post the rules clearly.   

For example, you can take special photos for the contest. And whenever someone posts a photo using the hashtag, they’re entered into the competition. Make sure that you comply with Instagram’s contest rules. 

Be creative with the contest so contestants have an opportunity to earn some money from Instagram too, if possible. You can invite them to join an affiliate program that comes with a prize.

7) Create and promote Instagram Stories and Instagram Live Videos.

Instagram Stories have become a huge part of Instagram, and they continue to grow. You can use Instagram Stories like a pro to build your audience.

There are  plenty of ways you can play around with the content, like adding geotags, selfie stickers, moving texts, add color overlays, texts, and face filters (just like Snapchat) to your Instagram Stories. 

Be creative when delivering your message. Make it fun.

8) Post regularly.

The key is being consistent and making sure your posts all maintain your own special style.. This way, your followers can recognize your posts and know they’re coming from your brand. You can also use third-party social media software applications like Hootsuite, SocialFlow, and Sprout Social to schedule your Instagram posts. 

9) Collaborate with influencers and like-minded accounts.

Reach out to influencers and like-minded accounts for exchanges and paid posts. For example, if you have a huge following, you can do posting exchanges. 

If you collaborate with Instagram influencers, you can choose to create an affiliate program that pays commission or pays per post depending on the size of the following.

10) Use the location feature. 

Post videos and stories to your account, then use appropriate hashtags and geotags so that your posts can be easily found by people who are in and interested in the area.

11) Ask others to engage with your content.

If you ask, people might help you out. There’s nothing wrong with asking – just make sure that your content is actually valuable and engaging. This is the ultimate path to making money on Instagram, after all.

12) Use Instagram Ads to reach more people.

Running Instagram ads can help you to reach more people who otherwise wouldn’t have been looking for your posts. Instagram ads are a huge asset to any brands who want to make money on the platform, so check it out if you want to take your brand to the next level.


Regardless of your business model, you’ll need to promote it. Self-promoting requires more than just having thick skin. Above all, you’d need to be strategic and use proven tactics to actually earn money.   

When you’re selling on Instagram, the purchases are mostly impulse-based. The key is creating a “wow” factor with the photos, videos, captions, and a seamless experience when customers are shopping for your products.

  1. Use compelling photos and videos produced professionally and using favorite filters and tools.
  2. Integrate your Instagram account with your ecommerce store to ensure a positive and consistent experience.
  3. Collaborate with as many influencers as possible. Select influencers whose philosophy and followers align with yours.
  4. Strategize well. Stay afloat and post content on a daily basis.
  5. Design all your social media accounts, web pages, and blogs to reflect a uniform and consistent theme.

    Learnings: Make Money on Instagram 

    Instagram is a goldmine for aspiring entrepreneurs looking to make money. By being creative with your account, you can earn money from Instagram like all the hot shots.

    In summary, here are all the ways you can make money from Instagram:

    1. Create sponsored posts for brands as an influencer
    2. Become an affiliate and endorse different products
    3. Be a virtual assistant to an influencer
    4. Write captions for businesses
    5. Sell poster photos and other virtual items
    6. Sell your own physical goods
    7. Sell dropshipped products

     You can sell physical products by posting photos, live stories, and videos. You can also sell services, like influencer marketing. If you sell tangible products, consider using the dropshipping model – it’s convenient and cost-efficient.

    How much money can people make on Instagram?

    It depends on what you sell, and what business strategies and marketing tactics you use. If you’ve just started, you’ll probably only make a little. But as your Instagram following grows and you get better at marketing, you’re likely to see your numbers grow

    How can I make the most money from Instagram?

    Learn from successful Instagrammers. Combine what you’ve learned from them with your own strengths in marketing, photography, storytelling, and photo styling. Grow your following as much as possible, create contests, and be active by posting new photos once or twice per day. And of course, have a strong product and make sure all your customers are happy ones.

    It may take a few weeks or months to start earning a sexyprofit from Instagram, so do some planning before you quit your 9-to-5 job. But if you’re ready to make the leap, there’s so much opportunity waiting for you. Get going now and keep an open mind so that you can always learn, grow, and smash your financial goals.

    9 Proven Ways How to Make Money on Instagram (2023)

    As one of the fastest-growing social media platforms, Instagram has quickly gained over one billion active users.

    Over the past few years, it’s evolved from a simple photo-sharing app to a powerful digital marketing tool that influencers and businesses of all sizes are using to reach their target audiences.

    According to Instagram Business, 60% of people use this platform to discover new products, 80% of them follow at least one brand, 200 million accounts check out a business profile each day, and 66% of profile visits are from non-followers.

    Much like Tiktok and Facebook, social media marketing on Instagram is at an all-time high.

    If you want to learn how to monetize your Instagram, you need to not only grow your followers but also need the right business model.

    Where do you start?

    In this article, we’ll cover the top strategies to start making money on Instagram this year.

    Let’s get started.

    Disclaimer: This article contains affiliate links that I may receive a small commission for at no cost to you if you purchase a plan. However, these are the tools I have vetted and fully recommend when it comes to making money on Instagram. You can read my full affiliate disclosure in my privacy policy.

    How to Make Money on Instagram.

    People can make big money on Instagram: The recent Hopper HQ report claims that Kylie Jenner is paid around $1.2 million for a single post on Instagram. Obviously, if you’re not one of the world’s most well-known celebrities, your estimated earnings may vary depending on the following count, engagement, reputation, and more.

    In this article, we’ll cover the top ways to make money on Instagram:

    1. Promote Affiliate Links.

    To make money with affiliate marketing, you need to join high paying affiliate programs so that you can add affiliate links to your Instagram and make a commission on the sales you generate.

    When done right, affiliate links can bring in big money.

    As you can see from this site’s Blog Income Reports, I bring in over $80k/month, mostly from affiliate programs.

    To do this, look into joining affiliate networks like Shareasale, Clickbank, Awin, and Impact. You can also join individual affiliate programs right from a company’s website or by searching: “COMPANY + affiliate program.”

    Since Instagram has a solid user base of engaged people, it’s a perfect place to promote affiliate links.

    No matter how many followers you have, you can insert a clickable link in your Instagram bio. For instance, a fashion blogger Sophie Shohet uses this feature to promote affiliate links:

    Since Sophie has more than 10k followers, she can also create clickable Instagram Stories. And here’s how she promotes affiliate links within her posts and on her profile:

    Instagram followers pay close attention to Instagram posts, so using captions to tell about affiliate marketing links is a great way to grab the attention.

    However, all links in Instagram posts are non-clickable, so adding a URL isn’t the best idea as readers have to copy the link manually from your text.

    Thus, it’s better to write a call to action, inviting your readers to click on the link in your bio. One note is that it’s important to disclose affiliate links since you get a commission on each sale.

    2. Sell Physical and Digital Products.

    Over the last few years, Instagram has turned into a strong sales generator for the right eCommerce store.

    Since people actually do use Instagram to discover and buy products, they rolled out more business account features like in-app checkout, the shop button, product tags, and shoppable stickers to make the shopping process easier.

    One brand new tool you can use to sell products from Instagram is Square Online.

    This tool takes Instagram posts from your feed, and turns them into a fully-shoppable website in 3 simple steps:

    • Connect your Instagram business account to Square.
    • Tag items in your Instagram posts you want to sell.
    • Click “Publish” and launch your own website.

    As it’s tough to sell products online from Instagram alone, it’s a great idea to also have a website. And this new tool from Square Online makes this super easy.

    You can get started with Square Online for free and just pay transaction fees. Then you can upgrade to a paid plan when you’re ready to build a website with your own custom domain.

    For other options, you can look into choosing an ecommerce platform or website builder to launch an ecommerce website, then use Instagram as another marketing channel.

    If you’re a beginner, you could also start a dropshipping business so you don’t have to ship your own products or handle returns.

    Another option is to learn how to sell on Amazon and promote your products on Instagram that way.

    Either way, you need to add links to your content in your Instagram account.

    Just write a call to action and include a website link so that interested followers can learn more about your offer.

    And if you have switched to an Instagram creator account, you can create shoppable posts to sell physical products in-app. Check out how Katie Sturino did it:

    From cheap cosmetics and second-hand clothes to luxurious apartments and expensive cars, people buy all kinds of products on Instagram.

    No matter what you sell, your potential customer is probably there. However, it’s important to find your niche and look at the competition by searching for hashtags and keywords you want to target.

    3. Publish Sponsored Posts.

    Influencer marketing is on its rise, according to Social Toaster: 92% of individuals trust word-of-mouth recommendations, 76% of people say that they’re more likely to trust content shared by common people than brands, and 82% of customers want to get referrals from friends before making a purchasing decision.

    Simply put, people seek out peers’ recommendations, so it’s no wonder more and more brands reach out to influencers to get shoutouts for their brands.

    Since users crave transparency on Instagram, all influencers need to disclose sponsored posts, according to the Federal Trade Commission (FTC) guidelines for online advertising. And here’s how a sponsored post may look like on Instagram:

    Daphne Nur Oz is a popular TV host with over 387k followers, so it’s no wonder that big brands like J.Crew reach out to her for a chance to enter an already-established community of engaged Instagrammers.

    Want to know the best part? There’s no need to have a solid following to start making money with sponsored posts. When choosing the right influencer, most brands pay close attention to the engagement rate, so even big brands like Dunkin’ want to work with nano- and micro-influencers.

    Since these influencers have in-person interactions with the majority of their subscribers, they deliver better results, which means you can get an offer even if you have less than 1,000 followers count on Instagram.

    4. Become a Brand Ambassador.

    Sponsored posts work well on Instagram, but most companies want to establish long-term relationships with influencers, so they seek out brand ambassadors who can promote a company in a positive light on a regular basis.

    Since Instagram is the most preferred channel for influencer marketing, it’s a perfect place for users to find brand ambassador programs and collaborate with companies to promote their products. Large brands also frequently send free products to influencers so they can review and promote them.

    For example, Jay Alvarrez is a lifestyle blogger who posts photos and videos on his Instagram and YouTube channels. With a highly-engaged community of over 6 million loyal followers, brands are eager to build a long-term partnership with him.

    Not only do brands invite Jay to become a brand ambassador, but they also offer him to create capsule collections and co-branded products. In 2018, he designed a travel and luggage bag line for the Norwegian company Douchebags.

    Most brand ambassadors sign contracts with brands to promote their products. And to get better results, brands need to find an influencer who has a following that represents the target audience. For ambassadors, this means a great opportunity to make money as the standard salary for a brand ambassador is somewhere in the $40-50,000 range.

    Micro-influencers in a specific niche are often more valuable to brands than major celebrities as they have a more engaged audience.

    5. Create Visual Content for Sale.

    It’s no secret that Instagram is a visual platform: People upload 100 million+ of photos & videos daily. However, it’s not enough for brands to upload overly polished professional photos of their product to stand out from the crowd.

    Modern customers crave authenticity, so they pay close attention to user-generated content.

    In fact, most consumers believe that UGC is 35% more memorable than other media, so businesses of all sizes want to publish content created by their customers. Simply put, it’s your opportunity to sell photos and videos you create.

    When it comes to the travel industry, companies of all sizes invite real travelers to take photos showcasing their experiences while staying at brand properties in exchange for free accommodation and payment.

    Here’s an example:

    And here’s how the company uses the same photo on their Instagram profile:

    Publishing user-generated content in the travel industry gives great results.

    For example, a small town in New Zealand, Wanaka, achieved a 14% increase in tourism after working with Instagram influencers who shared the images of the city on their profiles.

    However, I don’t recommend this approach unless you have a huge following. There’s nothing more annoying to hotel owners than a fake influencer asking for a free stay.

    6. Provide Social Media Marketing Services.

    It’s no secret that Instagram has strong sales potential, so more and more brands want to use this platform to promote products, reach out to the target audience, and increase sales. According to Business Instagram, over 25 million businesses and 2 million advertisers are on the platform.

    The competition is growing, so brands need professional assistance if they want to cut through the noise. In other words, social media marketing services are in great demand.

    Case in point:

    Jenn Herman is an Instagram expert who has proved her niche expertise – she writes for Social Media Examiner and she has worked with big brands. Today, Jenn Herman offers a great variety of services, including social media strategies, consultations, and training. Guess what? Jenn uses Instagram to promote her social media marketing services:

    Brands crave different social media marketing services – from training and guidance to monthly support. This means social media experts have many opportunities to find freelance gigs and make the most out of their knowledge on Instagram.

    7. Write Captions for Businesses.

    The days when only big brands could afford Instagram marketing are far behind us. Today, brands of all sizes want to use this platform to promote their products and services, and 92% of small businesses plan to invest more time and effort in social media marketing.

    While big brands have a great in-house content creation staff, entrepreneurs often seek out freelance talent to reduce social media marketing costs. Thus, they often want to find creative specialists who write captions for their businesses at a low cost.

    Take a look at the most popular online workplaces like Freelancer and Upwork, and you’ll find hundreds of offers like the one below:

    Image Source: Upwork.com

    To get a full-time job offer, you need to prove that your application stands out from the crowd, and the best way to do it is to show your social media marketing writing portfolio. Plus, you need to run your Instagram page creatively so that interested employers can see examples of captions you write. The more creative and engaging your captions are, the more potential clients you can hook.

    8. Make Instagram Stories Masks and Filters.

    Back in 2016, when Instagram copied Snapchat’s short-lived content and launched Instagram Stories, no one could have predicted the booming popularity of this content format.

    Today, over 500 million people watch or create Instagram Stories daily. Since this type of content is available for a limited period of time, people are highly engaged, and it gives brands more opportunities to hook their target audience.

    What is more, companies create Instagram Stories masks and filters to prove their niche expertise and promote their products. While some companies have in-house designers who create filters for their brand, other brands want to collaborate with talents who specialize in Instagram masks and filters.

    And if you’re interested in creativity, you can build an income stream on Instagram as the Spark AR Studio allows all users to create AR filters for Instagram Stories. For example, Brend Cardenas uses her Instagram to promote Instagram filters she creates:

    Image Source: @cardenasbrend

    With the growing popularity of Instagram Stories, there’s no doubt that ephemeral content is the future of social media. Thus, making Instagram masks and filters is a great way to showcase your creativity and earn money on the platform.

    9. Find Freelance Clients.

    Instagram is not just about posting cute photos of your puppy. Since we’ve hit the 1 billion active Instagram users milestone, it has become a wonderful platform for networking, especially for people in the creative fields. Today, more and more professionals use this platform as an online portfolio.

    No matter what you do for a living, whether you’re a filmmaker, ghostwriter, or public speaker, you can utilize Instagram to find clients.

    Case in point:

    Jing Wei is an illustrator who has worked with Etsy, Panda Express, New York Times, etc. With over 20k followers, Jing uses her Instagram profile to share her latest works. In collaboration with Shake Shack, Jing Wei created the mural and she posted the result of her work on her profile:

    Image Source: Instagram.com

    When people dedicate their Instagram accounts to work stuff as Jing Wei does, it’s easy to understand that they can be interested in finding new clients. Moreover, you can always use your Instagram bio to tell your visitors that you’re open to finding gig jobs. Here’s a good example:

    Image Source: @upworkitagency

    Furthermore, you can stay proactive and offer your services – just find an Instagram account that must be interested in working with you and slide in their DMs.

    For example, Al Falk is a web designer who uses this technique to find freelance clients, and it gives results.

    All in all, the key to success is to stay credible in your niche, so it’s important to showcase your work on Instagram and tell your visitors that you’re open to new freelance opportunities.

    Tips To Make Instagram Work For You

    The following are some of the tips to meet in mind to make Instagram work for you.

    Find your niche

    Having an Instagram shop is a great way to attract your target audience and sell more than you would through social networks.

    To choose the right niche for your business, it is important to research carefully. If possible, try to live in this world rather than approach the issue from an intellectual point of view: eat, sleep and breathe it!

    Authenticity is key

    People love authenticity. Thanks to your photos, they will get a glimpse into your life. Besides that, Instagram is also an excellent tool for building up your personal brand.

    To stand out on Instagram, you need to create stories that are truly yours and share them with the world!

    The Instagram algorithm is based on the relevance of your posts. In other words, if you post original content that is valuable to your followers, they will see it in their feed more often!

    Learn how to market yourself

    In all your marketing channels (whether it’s Instagram, Shopify, Tiktok, or anything in between), marketing is one skill you must have.

    To get started, marketing your product is easy by sharing personal stories of everyday experiences to give you a hint at how it’s used.

    Be transparent and build trust

    Whether you are running Instagram ads, creating reels or doing an Instagram live, it is important to be completely transparent. In other words, all your communications should be clear and easy to understand!

    People do business with people they know, like and trust. Therefore, building a brand that your customers want to engage in conversation with is an integral part of online marketing.

    Provide amazing customer service

    If you sell products on Instagram, your online store should be designed to provide exceptional customer service. And if you are just starting out, using a Shopify dropshipping store is the best way to do it!

    Do not forget that Instagram is above all a community. You sell your products on Instagram in order to get into conversation with people who love them as much as you do.

    If you want to make money online, you should not only focus on selling products; it’s also important to provide support to your customers and develop a customer base.

    If you want people to trust in you, you need to take care of them and be reliable.

    How Much Money Can You Make on Instagram?

    Celebrities can earn a lot of money by posting on Instagram. In fact, the highest paid social media influencers get anywhere from $8,400 to $1.2 million per post. Obviously, your income depends on your reputation, your number of followings, and your ability to grow your Instagram over time.

    To calculate your estimated earnings from your online presence and social accounts, it’s important to calculate your engagement rate. Why? Engagement shows that your audience is active, so it’s no wonder that influencer prices and costs depend heavily on this metric.

    Views and clicks don’t mean anything unless users take action.

    The formula is pretty simple: Combine the number of likes and comments per one post and divide it by the number of followers, then multiply by 100:

    No matter what your engagement rate is, there is always room for improvement. The main idea is to find your niche and promote your services so that your income can also grow.

    How to Make Money on Instagram FAQ

    Can I sell products on Instagram?

    Yes, you can sell products on Instagram with Shoppable Posts. However, it’s best to use an ecommerce platform in unison with Instagram to increase your sales channels. Here are the steps to get started:

    1. Create an Instagram account and convert it to a business profile.
    2. Make sure that you have a Facebook Page with an active product catalog.
    3. Ensure that you are selling physical products, as services aren’t allowed.
    4. Once eligible, you can add product tags to your individual posts. To do this, select a photo you want to tag, tap on the product in the photo, enter your product name from your catalog, and click done.

    Can I make money with 1,000 Instagram followers?

    You probably won’t make a lot of money with 1,000 followers, but it’s still possible. Brands typically pay anywhere from $10 per 1,000 followers to $500 for every 1,000 followers depending on your niche and engagement.

    If you have around 1,000 followers and want to make money, you should look into coupling your Instagram with other marketing channels.

    For example, you could learn how to start a blog and link to your digital products or affiliate marketing articles from Instagram. Additionally, you could sell products on your own website with an ecommerce platform. While you won’t make much money with 1,000 followers, omnichannel marketing strategies can boost your income from other channels.

    How many followers do you need to make money on Instagram?

    The amount of followers you need to make money on Instagram varies depending on your industry. While you can make money with 1,000 followers or 1 million followers, make sure to focus on engagement.

    Micro-influencers with a highly-engaged audience can be more valuable to brands than huge celebrities with millions of followers. Remember, brands don’t just want impressions and views, they want users to take actions – leads, email sign-ups, and sales.

    How do I get Instagram followers fast?

    In order to quickly grow your Instagram and build up your follower count, there are many different strategies. Here are some of the top ones to try:

    1. Plan an Instagram social media marketing strategy based on your target audience.
    2. Create a well-planned bio and profile.
    3. Have consistent branding and color schemes.
    4. Start sharing high-quality content and promote via other social channels.
    5. Use a hashtag tool to find relevant hashtags and add up to 30 to each post.
    6. Schedule and post on a consistent basis.
    7. Run contests, giveaways, sweepstakes, and provide promo codes to entice users to follow you.
    8. Use influencer marketing tools to connect with other influencers in your niche and work to get featured on their accounts.
    9. Use Instagram advertising to pay for more followers.
    10. Join Instagram communities in your niche and be an active member of the community.

    How many Instagram followers is considered average?

    While the number of followers vary widely by account, the average number of followers is considered to be around 150. There are many profiles with 100 followers or less all the way up to millions of followers.

    If you are an individual with a personal account or a small business, you may have a lower follower count. The key is to maintain an engaged and active audience rather than focusing on vanity metrics.

    How do you get sponsored on Instagram?

    Getting sponsored on Instagram requires a lot of work and a consistent approach to growing your follower count. Most of the time, you’ll have to pitch for paid sponsorships rather than brands coming to you. Here are some tips to get sponsored:

    1. Define your brand and deeply know your audience.
    2. Post consistently with hashtags and geotags.
    3. Tag brands in your posts that are in your niche.
    4. Include contact information and links in your bio.
    5. Start reaching out and pitching paid sponsorships.

    The Bottom Line.

    Instagram is one of the fastest-growing social media platforms with the highest engagement, so it’s easy to make money on the platform if you use it the right way. From sponsored posts to social media marketing services, there are many creative ways for anyone to make money on Instagram.

    Ultimately, putting time and effort into Instagram is a great investment that builds over time. And it’s never too late to jump on the bandwagon and start the monetization of your Instagram account.

    Check out my reviews of the best social media management software to accelerate your growth this year.

    ****

    Guest Post: By Hugh Beaulac, Content Manager behind MC2 blog.

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    How to promote reels on Instagram: the main rules and features

    The article tells:

    1. Instagram reels features
    2. Benefits of promoting with reels on Instagram
    3. 11 rules for promoting reels on Instagram
    4. 8 ideas for cool reels to promote
    5. Evaluation of the effectiveness of promoting reels on Instagram
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    Not every business is interested in how to promote reels on Instagram. Meanwhile, this way to tell about the brand is not inferior in effectiveness to other proven methods. Since this format is only gaining momentum, those companies that will be the first to use it will have a serious advantage over their competitors.

    Promotion reels has its own rules and features that significantly affect the effectiveness. In our article, we will tell you what the advantage of such promotion is and talk about the methods and tools for its implementation. nine0003

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    Features of reels in Instagram

    Instagram has recently added another feature to its functionality called reels. These are short videos that any user of this service can see. So far, the use of rails is only gaining popularity, so there is every chance to get to know their algorithms and features of use better.

    Reels are vertical video format 9:16, duration up to 1 minute, and resolution 600*1067 or 1080*1920 pixels. 4K videos are not supported.

    Features of Instagram reels

    For many Instagram users, reels are just another entertainment feature, but for business accounts, this is a great opportunity to attract new customers and sell their goods or services.

    Benefits of promoting with reels on Instagram

    Usually, reels videos resemble videos from TikTok, where people dance to the music, or make some movements, accompanying it all with funny inscriptions and emoticons. Entertainment content is perhaps the key feature of this service, but thanks to it you can distribute advertising for your business account on Instagram. nine0003

    Reels is currently the most effective tool that has a number of advantages. Short videos are better remembered by the audience, and they quickly attract the attention of potential buyers to a particular brand, in comparison with other services for promoting business accounts on Instagram.

    Reels promotion has a lot of advantages. So far, the tool works much more efficiently than other formats and brings results faster.

    Instagram reels features

    Here are some reasons why reels are suitable for promoting any goods and services:

    • High interest in content and its viral distribution.
    • Increasing coverage.
    • Indirect native advertising.
    • Increase in subscribers.
    • Increase in loyal audience.
    • Clear associations with a particular brand.

    Each video has its own interesting cover, which will look organically with the visual of the entire account. In addition, actual music, photos, images and captions are added to the clip. Reels do not disappear after 24 hours, unlike Stories, and they are seen not only by your followers, but also by other Instagram users, which increases your reach and adds 50% of new subscriptions. nine0003

    Instagram's policy is such that the priority for promotion will be those accounts that use all the available features of the service - these are stories, live broadcasts, long IGTV videos, news feeds and reels. If you do not use such "chips" in promoting your account, then the page rank will drop. Shorter videos have more exposure, and therefore more views and reactions.

    11 rules for promoting reels on Instagram

    As with many other services, there are also certain rules for promoting reels on Instagram. At the moment, the videos receive a certain number of views and free coverage, and then, based on this data, the response of the audience can be traced, as is the case with TikTok. In the future, “flying into the rivers”, as they say now, will be more and more difficult, so the video should be uploaded now. nine0003

    If your content has previously appeared in the “recommendations” section (magnifying glass icon), then you can understand how this happened and use the same algorithm to promote reels on Instagram.

    When spinning rils, remember that Instagram is important:

    • Audience activity – which videos are shared more often, which ones are commented, reposted and liked.
    • Interaction with the author of the video and content in general - users show those videos that are interesting to users. nine0018
    • Video information available – ie. what kind of music was used, the description of the video, the quality of the video itself and its content.
    • Information about the author of the video - his nickname.

    At the moment, reels are interested in promoting those users who have few subscribers, but this "promo" is unlikely to last long, so do not miss this opportunity.

    Features of reels on Instagram

    What it takes to get your reels featured:

    1. Public profile – videos of a private account will be visible only to subscribers, so they will not be able to “fly into” recommendations.
    2. Use hashtags - they can be trending, branded or divide the video into categories.
    3. Announce your rils in the feed and stories - the user will be able to notice the video in the publications on your account or in the story, and go to it. This will also increase the views from subscribers and just "running" to the account. nine0018
    4. Interesting cover - do not forget about the importance of this item, as a bright and attractive cover will make the user watch the video. You can use the most colorful moment of the video for this, or use a prepared image from the gallery.
    5. Shooting specifically for reels - you can often see how videos from TikTok are added to the rails, but such videos will not be promoted. Rils was originally created as a competitive alternative to TikTok. The best way to promote reels on Instagram is to upload videos without any watermarks, or shoot them through the reels service. nine0018
    6. Analysis of your reels included in the recommendation - look at the statistics of your videos, which of them Instagram shows most often. Try to create similar content.
    7. Music in reels - at the moment it is impossible to say for sure whether Instagram promotes reels with actual music, but in any case, the presence of such increases the number of reposts. Videos with trending music, users are more likely to share among themselves.
    8. Content for the target audience - If the interest of your subscribers matches the interests of their subscribers, then your content can be recommended to both. You need to shoot videos that will meet the expectations of your target audience, otherwise, random non-target users may hide or complain about your content, and this may negatively affect promotion.
    9. Long videos – you can shoot videos of 15 seconds and 60 seconds in rils. Give preference to the latter. Any service, such as Instagram, is interested in its users spending more time there. Accordingly, long videos move better. nine0018
    10. Track, analyze and follow trends - Initially, when you don't have your own special "chip" or unique delivery, shoot your reels according to trends. Watch what often turns in your recommendations, what ideas are trending on TikTok now and what is popular there. The principle of operation of these two platforms is the same, so what works on TikTok will surely work on reels.
    11. Posting time – each service has its own time at which published videos fall into recommendations. In order to understand at what time reels users are most likely to scroll through the feed, analyze the statistics of each video that you posted at different times. nine0018

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    8 ideas for cool reels to promote

    • Before and After

    This type of video promotes reels well, and as a rule, they are watched to the end. First, users are shown the first option, and then the result of the work done. Weight loss stories are especially popular in this format. However, this idea can also be used in business, for example, if we are talking about a cleaning company: you can show what happened before cleaning and the result after it. nine0003

    • Educational content

    The main task of such videos is to be able to provide complete and interesting information in 60 seconds without slipping into boring and boring “continuation in the next video”. For any entrepreneurs working in the field of information business, this format of rails is suitable.

    • Backstage

    Many users are interested in the inside of a workflow. Open the veil of secrecy to your subscribers, let them into the world of your work. This format is good for photographers and videographers. nine0003 8 ideas for cool reels to promote

    • Humor

    This is what will always be at the peak of popularity. Whatever, everyone loves to laugh. It will be quite interesting for subscribers to see what interesting and funny situations happened at your work. You can often see videos in the "Types of Clients" format. The main thing is not to get personal and joke within reasonable limits.

    Animals are especially popular in the humorous format. Cats and dogs will never lose their relevance. nine0003

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    • Manual or instructions

    A step-by-step instruction or explanation of something is just as good for promoting reels on Instagram. You can demonstrate how to use your product or make a themed video with relevant music.

    • Unboxing and Product Overview

    Unpacking and evaluation of products and things from a particular store is no less popular. Show the brand from all sides, evaluate its appearance, smell, color, texture, composition, quality, etc. nine0003

    • Answers to questions and life hacks

    Life hacks, tips, expert opinion and valuable recommendations have recently become quite popular content on many sites. In your rails videos, you can tell how to use your product, what else your product is suitable for, in addition to basic actions, how to quickly learn to sew, knit, etc.

    • Collections

    Choose topics that will fit with the general content of your blog. For example, if you do nail extensions, post on reels a selection of top nail designs, etc. nine0003

    Measuring the effectiveness of promotion of reels on Instagram

    In order to know if your reels promotion on Instagram is successful, you need to track their effectiveness and observe the statistics. Business accounts have access to reels analytics on Instagram. It can be found in the statistics section.

    Reels-specific performance metrics include:

    • Accounts covered are unique users who have viewed your reels video at least once. nine0018
    • Views - how many times your video has been viewed. Sometimes, this figure may differ from the accounts covered because some users may view the video multiple times.
    • Likes - "like" mark, which shows how many users liked your video.
    • Comments .
    • Saves is the number of times users added your video to Favorites.
    • Reposts - how many times your video was shared in stories, or how many times it was sent to another user.

    In the statistics, you can see not only the performance of each individual reels video, but also how this service affects account promotion in general.

    Reels give not only an influx of new subscribers, but also huge reach and video views. This is a unique way to promote your brand so that thousands of Instagram users recognize it, and given that the service is relatively new, there are still no difficulties that arise when users of the same TikTok get recommended, or when promoting stories and individual posts. on Instagram. nine0003

    It is best to shoot entertainment content with currently popular music with high-quality effects. The main thing - do not forget that Instagram strictly monitors the violation of rights, therefore, so that your work is not in vain, try to adhere to the policy of your favorite service.

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