How to make cute instagram videos
15 Best Instagram Video Editing Tools Compared (Free and Paid)
Are you looking for the best Instagram video editing tools for your business?
Instagram is one of the most popular social media platforms around. And as a result, it’s one of the most competitive when it comes to growing a following.
As the social channel has matured, so have user expectations. That means you need cutting-edge videos that are unique, engaging, and (of course) look professional.
But how do you regularly create high-quality videos for Instagram if you’re not a professional video editor?
This is exactly what we’ll be covering today.
Because, in this post, we’ll share 15 of the best Instagram video editing tools on the market.
Before we do, though, let’s get clear on why you’d want to create Instagram videos in the first place.
Why Create Instagram Videos for Your Business?
When Instagram first emerged, it was all about photos.
And while it’s still largely focused on photos today, Instagram has added many ways to share videos to your feed, like Instagram stories and IGTV (Instagram TV).
More recently, Instagram has been heavily promoting Reels which are short, 15-second edited videos that make the platform even more addicting.
But when it comes to posting high-quality and professional videos to your Instagram account, there are 3 major benefits:
- Grow Your Brand’s Image: Connect with your following in a way that puts your brand in the best light.
- Engage Leads: Get your followers in the habit of checking your Instagram for video content. Then use that content to drive more leads back to your website.
- Drive More Sales: As new leads come to your website, you can convert those visitors into loyal and happy customers.
That last point is probably the one that interests you most.
Which means you might be wondering, “How do I convert visitors from Instagram once they land on my site?”
We’ll answer this question in more detail at the end of this post.
Feel free to jump straight to our section on how to convert Instagram followers into paying customers.
Otherwise, let’s dive into our list of the 15 best Instagram video editing tools on the market.
Best Instagram Video Editing Tools
Here are 15 Instagram video editing tools that you can use to get more engagement from your target audience:
- VideoShow
- InShot
- Quik
- Magisto
- Horizon
- Adobe Premiere Rush
- Animoto
- Boomerang
- iMovie
- WeVideo
- BeeCut
- Apple Clips
- VSCO
- FilmoraGO
- Clipomatic
Let’s get started with the first on the list.
1. VideoShow
VideoShow is an all-in-one video editor and makes a great solution for editing your Instagram videos.
This tool lets you create stunning and engaging videos FAST. You can add stickers, emojis, text, and more to hook your audience and increase watch times.
It also comes with ready-made templates that you can use to create videos more quickly. Plus, you have other useful features to repurpose content like an audio extractor, 4k video exports, video splicing, and more.
That means you can easily take your Instagram videos and turn the same content into podcasts, a YouTube channel, and other video or audio-based platforms.
This will allow you to get more marketing mileage from your Instagram videos with VideoShow.
Key Features
- Audio extractor
- Pre-made templates
- 4k video exports
- Low learning-curve
- Voice-overs
- And more…
Who Is VideoShow Best Suited For?
This tool would be best for people who want a quick way to make stunning videos for a variety of channels. If you’re simply making Instagram reels, then this tool might be overkill.
But if you create lots of video-based content for your audience, then VideoShow is an absolute no-brainer.
2. InShot
The InShot video editing app is made for iPhone and Android users to be able to edit videos quickly on the go. However, the “edit on the go” feature means the app will be limited in what it can do, but it’s simple and easy for anyone to use.
On top of video editing, you can make picture collages and add filters to images.
Key Features:
- Lets you easily set frame size for IGTV, stories, or Instagram feed
- Includes necessary basic features such as trimming, cutting, and splitting
- Blurs the background for unused areas
- Lets you add filters, including colors and a variety of cool effects like ghost, glitch, TV, and more
- Includes slow-motion and fast-motion controls
- Lets you add stickers to your videos
- Allows you to easily add text to your videos
- Includes volume control, video rotation and flipping, and music
InShot offers so many features that we could write an entire blog post about it.
Related Content: 103 Blog Post Ideas That Your Readers Will LOVE [Updated]
The only downside to InShot is that if you use the free version, your videos will come with InShot brand logos and a small ad space. You can eliminate this by paying $2.
99/month. Paying will also open all of the features, although you can still get by pretty well with what’s offered in the free version.
Who Is InShot Best Suited for?
InShot obviously can’t replace the technicality of software like Adobe Premiere Pro. But if you just want some fun, quick videos for your Instagram that aren’t meant to be extremely professional, InShot is an excellent place to start.
3. Quik
Quik is a video editing app created by GoPro. If you have a GoPro, you should be familiar with Quik as it’s the app where you go to see your GoPro images and videos. But to make a video on Quik, you can also import footage from anywhere, including your camera roll.
You can decide to custom make videos, or let the app make videos for you by gathering moments and putting them together. It looks professional, there’s music, and the cuts and transitions are smooth.
Key Features:
- Imports up to 500 items at a time
- Imports the most common formats such as MOV, MP4, and h364
- Lets you add text and music
- Plays footage in fast or slow-motion
- Allows you to add text overlays, emojis, and title slides
- Chooses video duration based on which social media platform you’re posting it to
- Lets you choose from (almost) endless filters
- Includes size formatting for Instagram
The features offered by Quik are impressive, and there isn’t much you can’t do to create your dream video.
It’s nice that you have the option to edit yourself or let the app do it for you.
Quik costs $4.99/month, but you’re invited to a 30-day free trial to try it out first. You also won’t have any ads or brand logos shown on your videos.
Who Is Quik Best Suited for?
Quick can import up to 500 videos at once. If you’re trying to make an IGTV or Instagram video with multiple scenes, this Instagram video editing tool is for you. You don’t need any video editing experience as Quik is easy to piece a bunch of clips together.
4. Magisto
Magisto is an Instagram video editing tool that is powered by artificial intelligence. Magisto’s AI will create your videos based on sound and facial recognition, landscapes, and action sequences. Their goal is to create a sequence that will trigger emotional responses from viewers.
Unlike the tools mentioned above, Magisto has the capability of providing you with more customization, almost automatically through AI.
Key Features:
- Allows you to access your media library so you can upload from your videos
- Gives you the option to include animation
- Lets you edit easily with a drag and drop builder
- Adjusts speed for slow and fast-motion
- Lets you use custom branding
- Supports HD resolution with ease
- Gives you the choice of a large variety of filters
- Gives you access to analytics and privacy options
Magisto is one of the most feature-rich tools available for Instagram video creators. The only thing that’s missing is the ability to upload items in bulk.
In terms of pricing, Magisto has 3 separate plans, all with different features included. The plan you choose will depend on your business needs and how serious you are with video marketing. Here are the plans:
- Premium: $4.99/month
- Professional: $9.99/month
- Business: $34.99/month
Who Is Magisto Best Suited for?
Magisto is for people who want to produce more than just a basic video.
It’s best suited for small to medium businesses looking for the most features and customization options to turn their videos into scroll stoppers.
5. Horizon
Most Instagram users record their videos in portrait mode since it’s best-suited for Instagram, and you’re able to fill the entire screen of a user’s phone. However, almost every other platform supports videos shot in horizontal. If you want your Instagram videos to match your YouTube or Twitter videos, Horizon will avoid shooting in portrait mode no matter how you hold the camera.
You can tilt the camera up, down, back and forth, and the captured video will always be in horizontal. This helps tremendously in ensuring your horizontal videos look clean and professional.
Key Features:
- Lets you use a horizontal viewfinder
- Adds feeling to your creations with real-time filters
- Gives you options to upload items or record footage directly on the app
- Shoots in slow or fast-motion
- Shoots in 2k resolution
- Gives you an in-app tutorial on how to capture and edit your first videos
Horizon offers a free version for Android users.
However, the features are limited, and you can only record video clips up to 15 seconds. They also have a watermark in the bottom corner, and each video ends with a Horizon brand advertisement. Having said that, investing $1 to unlock all features and have no advertisements might be worth it.
iOS users still don’t have access to a free version and will pay a one-time payment of $1.99. When you pay for the iOS version, you’ll unlock all features right away.
Who Is Horizon Best Suited for?
Horizon will best benefit Instagram users who prefer a horizontal view on their videos.
6. Animoto
Animoto is a free editor that allows you to easily make your own Instagram videos.
This tool doesn’t require any video editing experience or “tech skills” to get started. That’s because it comes with a drag and drop video maker that anyone can use.
Plus, Animoto comes with pre-made templates to help you make videos more quickly. And if you run out of images or music in your video, you’ll have thousands of stock-free options to choose from.
If you need a quick and easy solution to make your videos, then Animoto might be the right tool for the job.
Key Features
- Easy customization tools
- Stock images and music
- Unlimited video creation (with various layouts)
- Well-reviewed and reliable
- And more…
Who Is Animoto Best Suited For?
This is a great tool for busy business owners without any video editing experience.
It’s also a free tool (though you might want to upgrade). And that means it’s one of the best solutions for getting started with video editing for your Instagram channel.
7. Adobe Premiere Rush
Previously referred to as Adobe Premiere Clip, Adobe Premiere Rush is a free video editing app that’s connected with Adobe Premiere Pro.
They offer 2 forms of editing to cater to your needs: freeform and automatic. Freeform mode will let you take control and do all of the editing yourself while automatic mode will create the video for you with smooth transitions and selected footage clipping.
Key Features:
- Lets you sync everything to the cloud
- Transfers your work into Adobe Premiere Pro and edit further
- Downloads on any device
- Exports optimized for all social platforms, including Instagram
- Includes some features found in Adobe Premiere Pro like built-in transitions, filters, and text are available
- Allows you to make your own videos or let the app make it for you
Like Magisto, AI powers Adobe Premiere Rush, which they call Adobe Sensei. This AI will capture all of the best moments of your clips and mash them together automatically. However, it can also make the footage a bit rocky by cutting to different clips at random moments, resulting in the video making no sense at all.
The app is free to download and use, but only comes with 2GB of storage. If you need more than that, you can pay $9.99/month for the Premiere Rush Single App.
Who Is Adobe Premiere Rush Best Suited for?
If you already have other Adobe products downloaded, this app will feel familiar to you in terms of editing.
Their freeform mode is one of the most versatile tools for creating high quality, customized videos.
8. Boomerang
If you’re looking to bring some real fun into your Instagram video editing, look no further. Boomerang is different than the Instagram video editing tools mentioned above.
Instead of making a formal video, you can make your own GIFS and short videos using a sequence of 10 pictures. All you need to do is select 10 photos, and the app will loop them automatically into a mini video. This allows you to get creative and make engaging videos quickly.
Key Features:
- Allows you to post your video directly to Instagram from the app
- Lets you create short, engaging videos
- Allows access easily with no separate sign-up or creating an account required
- Saves videos to your camera roll and upload them later
The Boomerang app is free and easy to use and set up. You’ll be limited to Instagram’s features, so you won’t have very many customization options other than adding filters, music, text, and stickers.
However, Boomerang isn’t for editing professional videos, so the features that come with it are pretty much all you’ll need.
Who Is Boomerang Best Suited for?
Anyone can and should use Boomerang. Whether you have a huge company or you’re just starting out, it’s a great way to engage with your audience and show people that you’re playful.
9. iMovie
Designed for iOS users, iMovie may be the easiest to use Instagram video editing tool for you. It’s a well organized, user-friendly interface that helps you create good quality videos with many great editing features. You can take control and edit on your own with the movie option, or let iMovie edit for you with the trailer option.
Key Features:
- Allows you to stay organized by putting all your content in different media libraries
- Includes access to 30 video filters and 20 audio filters
- Matches color to make your video look more consistent and tweak the white balance
- Supports HD and 4K
- Includes a stability feature, which most Instagram editing tools don’t have
- Lets you share easily with social media platforms
All of these features come at no cost as iMovie is free.
Who is iMovie Best Suited for?
iMovie is great for beginners who are looking for something simple that still gives you good video quality. Unfortunately, it’s only available to iOS users.
10. BeeCut
BeeCut is a video editing software that promises to make your stores come alive.
It allows you to quickly trim and cut your videos, so your audience will focus their attention where you want them to. You can also split and splice videos together for smoother (and seamless) transitions.
Everything can be matched to your brand’s style, too. This allows you to embed videos on your Instagram channel that fully represents your brand’s voice, style, and look.
Finally, BeeCut offers plenty of advanced features like filters, overlays, visual effects, music, and much more.
Key Features
- Low learning curve
- 100% customizable
- Video optimization features
- Quick sharing to Instagram
- And more…
Who Is BeeCut Best Suited For?
BeeCut is best for intermediate users who may not have a lot of time but have a good understanding of video editing.
While beginners can definitely still use BeeCut for their Instagram videos, the advanced features would likely be wasted. But intermediate and advanced video editors will love the variety of tools they can use to make professional and stunning videos FAST.
11. WeVideo
WeVideo is a great video editing tool that’s cloud-based, making it accessible by anyone, anywhere in the world, at any time. Because of this handy feature, there are over 30 million existing accounts. And, if you’re looking for more than just a quick and simple editor, WeVideo has plans that include features to take your videos to the next level.
Key Features:
- Allows different people to get in there and make edits on the same footage with its cloud-based feature
- Includes compatible on almost any device including Windows, Mac, IOS, Android, and Chromebook
- Creates square, vertical, and horizontal videos
- Includes features like green screen, screen recording, speed effects, and licensed music
WeVideo offers 5 plans.
The most basic plan is free, but as you can imagine, it doesn’t provide many features. You’ll get 1GB of cloud storage, and only be allowed 5 minutes of publish time per month. If your business is planning on getting serious about uploading videos on Instagram, it would be beneficial to invest in a paid plan.
Here is a look at the paid plans:
- Power: $4.99/month
- Unlimited: $7.99/month
- Professional: $17.99/month
- Business: $29.99/month
The power plan only gives you 30 minutes of publish time per month. But publish time is unlimited with all of the other plans. All of the plans offer a single-seat license except the business plan, which offers a team license with 3 seats.
Who Is WeVideo Best Suited for?
WeVideo is an excellent option for small to medium businesses looking to create high-quality videos for Instagram. Its simple interface and iCloud sharing makes it an enjoyable video editing tool all around.
The iCloud feature also makes it easier for remote companies to share and edit projects.
12. Apple Clips
Apple Clips was created by Apple as a dead-simple, “what you see is what you get” video editing app. It’s feature-rich but doesn’t offer many advanced options for those looking to take their editing beyond the starting line. However, the simple functionality of Apple Clips is precisely the reason why people prefer to use it.
Key Features:
- Lets you edit videos with straightforward controls
- Allows for creativity with fun stickers, emojis, and posters
- Adds music from your library, or choose from Apple Clips tracks
- Records in-app and drag and pinch to zoom in or out
- Shares directly to Instagram or any other social platforms
As is the case with most of Apple’s products, you must have an iOS device to download it. Apple Clips supports any iOS device. However, to be able to use all the features, you must have an iPhone 7 or later, iPad (6th generation), or the 2017 iPad Pro or later.
And the best part is that Apple Clips is 100% free!
Who Is Apple Clips Best Suited for?
Apple Clips best suits iOS users who are looking for an easy Instagram video editing tool that allows for plenty of creativity but doesn’t overwhelm the user with complicated features.
13. VSCO
If you’re interested in photography, you probably already have a VSCO account or at least have heard about it. In 2017, VSCO upped its game by creating a video editor. It’s relatively new, but it’s a great tool to use for your Instagram videos.
Having a VSCO account also gives you access to their VSCO community, where you can get access to a huge network of other creative users.
Key Features:
- Includes a library with 200+ presets
- Offers advanced editing tools like HSL (high-speed link) and borders
- Shares your work for a chance to be curated on the VSCO community
- Gives you access to tutorials with tips and tricks to help you develop your skills further
- Lets you upload anything with no size or length limitations
- Uploads 4K videos up to 30 frames per second, and 60 frames per second up to 1080
VSCO offers a 7-day free trial so you can decide if it’s worth it for you.
After your free trial, you’ll pay a low price of $19.99 per year with access to the video and image editor.
Who Is VSCO Best Suited for?
If you’re already familiar with VSCO, this could be the easiest Instagram video editing tool for you. VSCO doesn’t cost much, and you also get access to an active community of users. VSCO also offers the most presets out of any other tool.
14. FilmoraGo
FilmoraGo is a free video editing app to spice up your Instagram videos. This app was worth the mention because it’s free, and it doesn’t add any branded watermarks or advertising to your videos. There’s also no limit on the length of video you can record, edit, or share.
Key Features:
- Imports videos from camera roll or social networks like Instagram and Facebook
- Offers many stylish features that look professional
- Includes a library of licensed songs that you can choose from, or you can import your own
- Exports to the 1:1 Instagram ratio
- Allows you to reverse, speed up or slow down your video
- Lets you choose built-in transitions, add text, and add still and motion features
FilmoraGo has all the ingredients to make an entertaining, visually appealing Instagram video.
Plus, the fact that you won’t get watermarks, ads, or a time limit on your video is everything.
FilmoraGo is entirely free, and you’ll only pay extra if you want additional unique features like holiday and retro effects.
Who Is FilmoraGo Best Suited for?
FilmoraGo is for anyone looking for a cheap, simple way to make fun Instagram videos. However, it’s not the most developed app out there. If you’re a company looking to create super polished videos through heavy editing, it would be more beneficial to go with something like Adobe Premiere Rush. That way, you can connect to Adobe Premiere Pro, which could support heavier edits.
15. Clipomatic
Clipomatic is a smart video editor that will turn the words you say into captions over your videos.
All you need to do is hit the Record button and speak clearly into your phone while recording. Then, the words you’re saying will be transformed into a caption for live subtitles.
You can also customize your videos and change the style of the caption, the filter of the video, and more to keep your Instagram videos on brand.
This tool supports over 30 languages and allows you to completely personalize any captions that aren’t 100% accurate.
Key Features
- Record in “square” or “full” mode
- Customize the style of your captions
- 30+ languages supported
- Create various types of Instagram content (blogs, courses, vlogs, etc.)
- And much more
Who Is Clipomatic Best Suited For?
People who use Instagram to teach their audience would get the biggest benefit from this. Many people who watch your videos might not be able to use audio as they listen.
Or your followers might prefer taking notes from a written source.
Either way, Clipomatic can be a great solution for people looking to use Instagram to educate their audience about a particular niche.
And now that we’ve seen 15 of the best Instagram video editing tools, let’s look at what you’re really curious about: converting your Instagram followers into loyal, happy, and paying customers.
How to Convert Instagram Followers
Earlier in this post, we mentioned that one of the biggest advantages of upgrading your Instagram videos is that you can drive more sales from your online store.
The only question that remains is, “How?”
Now, we’re going to answer that question with the following 3 tools:
- OptinMonster: Capture leads and drive more sales with campaigns targeted exclusively to your Instagram audience.
- SeedProd: Create stunning landing pages to get your Instagram audience focused on your call to action (CTA).
- Smash Balloon: Boost engagement with your site and get more followers by displaying your Instagram feed on your website.
Let’s take a look at each of these tools in more detail to learn how they can help you convert traffic from your Instagram account.
1. OptinMonster
OptinMonster is the best lead generation software on the market.
So you might be wondering how it will help you convert your Instagram followers into customers.
This happens in a few easy steps.
First, OptinMonster gives you all the tools you need to create stunning optin campaigns in a matter of minutes.
By “optin campaigns,” we’re referring to things like popups, floating bars, fullscreen welcome mats, and more.
The goal of these campaigns is to get users to “opt-into” your offers. This could be for:
- Signing up for a newsletter
- Joining a webinar
- Downloading a coupon
- Making a purchase
- And much more…
But the best part is that you don’t need to be a professional coder or designer to build high-converting campaigns.
That’s because OptinMonster gives you 50+ pre-made templates to choose from:
These templates are fully-response and look great across devices.
Plus, they’re easy to modify. Once you’ve selected the template you want, everything can be customized to your brand’s style and offer with just a few clicks.
That’s because OptinMonster uses a codeless drag and drop visual editor:
At this point, though, you might be wondering:
“How will any of this help convert my followers from Instagram?”
One of the best reasons for using OptinMonster are the powerful targeting rules. While you’ve likely heard of OptinMonster’s Exit-Intent® Technology or Geolocation targeting, there’s an even better rule for targeting your Instagram followers:
Referrer Detection.
This allows you to show campaigns to your site’s traffic who came from a specific 3rd-party site.
In this case, that would mean targeting people who came from your Instagram account:
Notice how the message is totally tailored to someone coming from their Instagram account.
By personalizing the user experience (UX) in this way, you’ll be more likely to see HUGE increases in signups and conversions across your site.
Want to see it in action for yourself? Click below to start your 100% risk-free OptinMonster account today:
BONUS: Done-For-You Campaign Setup ($297 value)Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →
2) SeedProd
If you’re using WordPress, then SeedProd is hands down the landing page builder you need to convert your traffic from Instagram.
This tool allows you to create stunning landing pages in just minutes, even if you don’t consider yourself “technically savvy.”
That’s because SeedProd has 100+ templates for all kinds of pages, including:
- Sales
- Coming Soon
- Optin
- Maintentace
- Webinar
- And more…
Plus, SeedProd has a drag and drop builder that makes it easy to customize your pages:
But, again, how does this help you convert your Instagram followers into paying customers?
The reason landing pages are so effective is that they focus your user’s attention on a single call to action (CTA).
That means you can load your page with reviews, testimonials, and other forms of social proof to persuade more visitors to opt in.
And when you design the page with your Instagram audience in mind, you can personalize the user experience (UX) for even MORE conversions.
Key Features
- No coding required
- Drag and drop builder
- Live previews
- Revision history
- 3rd-party integrations
- And much more…
Get started with SeedProd today!
3.
Smash BalloonSmash Balloon is the world’s leading social media feed plugin and the best way to grow your Instagram followers.
This plugin allows you to leverage your site’s traffic to connect with more people on Instagram. From there, you can use the other tools on this list to engage those new followers and transform them into loyal customers.
How does this work?
Smash Balloon can add your Instagram feed to your website in just a few clicks.
Plus, you can tailor the feed to match your site’s look and style. That means you’ll display your Instagram videos without distracting or harming your visitor’s UX.
These feeds can be displayed in a variety of layouts, and you don’t need any coding experience to embed feeds on your site in seconds.
So when your site’s traffic arrives from other marketing channels, they’ll get a glimpse of your Instagram content.
As a result, you’ll see more people switching over to your Instagram account and following you.
Over time, you can nurture these new followers and guide them down your sales funnels.
At the end of the day, this means more followers AND more sales for you.
Key Features
- Fast setup
- No coding required
- Customizable feeds
- Lightweight for optimized page performance
- And much more…
Get started with Smash Balloon today!
And that’s all for today! These have been 15 of the best Instagram video editing tools on the market.
Plus, we shared 3 expert tools that you can use to convert your Instagram followers into happy (and paying) customers.
BONUS: Done-For-You Campaign Setup ($297 value)Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →
We hope you enjoyed this post. If you did, you’ll definitely want to check out the following resources:
- Best Instagram Plugins for 2021 (Compared)
- How to Add an Instagram Feed to WordPress
- How to Make Money on Instagram (Without 10k Followers)
These articles will have even more information on how you can take your Instagram marketing strategy to the next level.
9 Easy Tips to Make Killer Instagram Videos
The power of Instagram videos is limitless. They can help you improve your page engagement, successfully promote your service or products, grow your social media presence, to name a few.
According to statistics, video posts on Instagram get 38% more engagement than photos, which means you need to use video content if you want your Instagram page to grow.
But how to make Instagram videos that can set you apart from the sea of 100+ million posts shared on this platform each day?
Here are 9 easy tips to make killer Instagram videos, that will impress your followers and boost your Instagram page.
Without further delay, let’s dive right in!
- Produce High-Quality Video Content
- Choose the Perfect Thumbnail
- Keep Your Videos Short
- Add Captions
- Use the Right Dimensions
- Create Unique Video Content
- Add Dynamic Music
- Use Video Editing Tools
- Cross-Promote Your Instagram Videos
-
Produce High-Quality Video Content
People on social media, and especially on Instagram, enjoy high-quality video content.
This means that to have an effective video on Instagram you have to give your audience something they can like and share proudly.
You don’t have to get a professional camera if you don’t have the budget or borrow it from a friend if you don’t want to. Your smartphone with a good camera setting can help you out just fine.
Yet, there are some basics you need to pay attention to if you want to shoot a high-quality Instagram video:
- Video Lighting
First of all, avoid having the “burning” effect in your videos. To do so, make sure the light is in front of you or falling on the object you are taking a video of, and not pointing at the camera.
If the shooting is taking place outdoors, then pay attention to the time of the day you’re shooting the video. The best time of the day for outdoor shooting is the golden hour: one hour before sunset or one hour after sunrise. However, other times in the morning and early evening should be fine too.
- Steady Shots
Keep your shots steady and fixed. Unless you’re aiming for a chaotic roller coaster experience, your audience wants to see comprehensible scenes.
To avoid shaky shots without using a stabilizer or a tripod, you can rest your elbows on a flat surface, or lean your camera into a fixed object, and secure it.
You can also hold the camera or your phone with both hands, and pull the device against your chest slightly, locking your elbows in.
Both the steady scenes and the lighting will do an amazing job at making your video content look as great as professional footage.
- The Rule of Thirds
Another helpful feature on your phone camera or another device for Instagram videos is the grid feature.
With this genius technique turned on, you can see your camera divided into nine equal sectors by two horizontal and two vertical lines.
What you need to do is to shoot your video object on the part of the camera screen, where two of the four points intersect. Those anchor points are where the eye unintentionally concentrates when you watch a video or look at a photo.
This is a brilliant way to draw attention toward a certain object when you’re shooting a product demo or a portrait video.
You can turn the grid feature on your camera by going to the “Settings” of your phone and looking for this feature in the “Camera” section.
Recommended Reading
- Social Media Marketing 101
- Instagram Marketing for Beginners
- 22 Creative Instagram Post Ideas
-
Choose the Perfect Thumbnail
We all love scrolling through our Instagram feed mindlessly, and sometimes, there are things that make us stop scrolling in a blink of an eye and concentrate.
One of those things is the first second of a video, that is, the perfect thumbnail.
Now, when you upload a video on Instagram, it allows you to choose a scene from your video as its cover. You can find a great shot in your video and make it your cover.
But, sometimes the scenes you choose can look out of focus when taken separately.
You can avoid this by making a cover with the help of online graphic maker tools or offline software. Then add it at the beginning of your Instagram video with the help of offline or online video editors.
You can then upload your video to Instagram and choose the photo scene as the cover photo of your video.
Good quality visuals with some color, glam, and relatable text will encourage your followers to stop and stare.
Besides grabbing immediate attention with a superb cover for your video, you also need your followers to stay and watch more of what you’re showing.
This means, you have to keep them interested for at least 3-5 seconds, so the first seconds of your video – the opening, is the next “first” you have to consider.
Make it beautiful, make it relatable, make it informative.
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Keep Your Videos Short
Keep your Instagram video as short as possible, because people on this platform don’t particularly enjoy spending their time on one thing.
Instagram knows it too, and that’s why they have the following video lengths for each feature:
- Instagram Stories can’t be longer than 15 seconds,
- Reels can’t be longer than 30 seconds,
- Video posts on your Instagram feed can’t be longer than one minute.
You need to keep this in mind when shooting a video for this platform, so you take the shots that you need most to make your video complete.
But sure, if you want to post a longer video, you can share it on your IGTV or Instagram Live.
Source: Instagram
Videos on your feed play with a loop, that is they start automatically once they’re over. It means you need to state the beginning and the end of your video.
You can do it using music at the intro and outro, or with a fade-out scene at the end.
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Add Captions
It’s not a rare thing for people to watch Instagram videos without turning the sound on.
Sometimes, the circumstances we find ourselves in or the places we are stuck at, aren’t really perfect. So, we keep scrolling our feed, and watch muted videos or just skip videos as fast as possible.
This is one of the reasons we love to see videos with captions on our feed. It gets people’s attention faster and even without the sound, sends your message across. This might interest people enough to make them want to turn the sound on and watch the video again.
Remember to keep the captions short, since too much text can have the complete opposite effect.
Still, you can come up with dynamic text effects, if it’s suitable for the content and your page, or add some text stickers here and there.
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Use the Right Dimensions
Pretend you’ve ordered a shoe online, it finally arrives, and it’s not even half of your foot size.
This means the wait was for nothing, and the shoe is not even that pretty anymore. Wouldn’t you be disappointed?
Almost the same thing happens on Instagram. When you post a video with the wrong dimension for this platform, it looks cropped or stretched.
You don’t want your followers to be disappointed and leave a bad, unprofessional impression. You want them to like your video and wait for your next video content.
Depending on where you’re posting it – your Instagram feed, Stories, Instagram Reels, or IGTV, your video dimensions will be different.
Here are the best options for each, that you can go for:
Most influencers and business pages prefer posting videos in portrait format. This makes your video stand out on the Instagram feed due to its size and helps people notice it faster.
Keep in mind that unlike Facebook or Twitter you can’t enlarge the Instagram video post with a click. What you see on your timeline is what you get.
The videos posted on Instagram Reels or IGTV are another story. They can fill up the whole screen of your phone for a better experience.
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Create Unique Video Content
What sets you apart, makes you great most of the time. Come up with an amazing tactic to stand out with unique and aesthetic content in the sea of Instagram videos. Define your target audience, put yourself in their shoes and think of what you’d love to see on your page as a follower.
You can get inspired by the current trends as well, and create video content according to the trend waves.
Here are some of the video trends people enjoy on Instagram:
Time-lapse Videos: With this type of video you can show a long process, a scene in which there is a constant movement. It’s an original way to show your followers a project from beginning to end.
The shooting process of time-lapse videos is longer than the usual amount of time you spend recording a normal video.
The final result of your hard work, however, is definitely worth it.
If you’re shooting the video on a camera, you might need a tripod or have it fixed one way or another. This will help you have a clear and steady video.
You can shoot a time-lapse video on your iPhone as well, directly in the “Camera” function on your phone. It’s actually very convenient and easy to use.
And if you’re an Android user, you might like to download some relevant apps like Lapse It.
Make sure your phone is in airplane mode and charged, to not stress over unnecessary interruptions.
Hyperlapse Videos: If you’re looking for more dynamic and driven Instagram video content, then hyperlapse videos are what you need.
Hyperlapse videos have a touch of cinematic vibe. They’ll make your Instagram followers feel like they’re moving toward, around, or away from a spot or an object.
Unlike time-lapse videos, when shooting hyperlapse videos, your camera is the one moving.
Most of the new phone models have the hyperlapse option, but if your phone doesn’t have it, you can find free hyperlapse apps that will help you create amazing videos.
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Add Dynamic Music
Music makes everything better, especially our life and an Instagram video. It can help you create a mood or communicate an emotion that you need your users to feel while watching your video.
There are many offline software and online video makers you can use to add music to your video fast and effectively.
If you’re using a smartphone, you can try applications like Lomotif, Inshot, and many more.
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Use Video Editing Tools
Constantly work and improve your video content with the help of offline and online video editing tools.
It’s a brilliant way to customize your videos, as well as create gorgeous Instagram videos that describe the style of your Instagram page or brand with just a glance.
You can do this with the help of video filters, frames, stickers, video collages, and other amazing additions.
Experiment with high-quality video editing apps that have all the aesthetics to inspire creativity in you. VSCO, Snow, Final Cut Pro, and Prequel are just a few of those apps.
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Cross-Promote Your Instagram Videos
Now that your videos are uploaded, it’s time to cross-promote them on your account. For instance, if you’ve posted a video on your Instagram feed, you can boost it in your story.
If you’ve done an Instagram Live, you can make it an IGTV post and keep it on your page forever. You can also add a preview of it on your feed.
And for your longer IGTV posts, you can share its teaser video on your feed too, as well as post it on your Instagram Stories.
Share your Instagram video on every available feature on this platform, and follow your Instagram analytics to see how much it actually boosts your engagement rate.
Summing Up
So, these were the 9 tips, we believe will make your next Instagram video become a hit and create a better social media presence for you. You can create an awesome Instagram video without spending money and all of your time on it. Make sure to edit your videos the best way possible as well, to make them look more professional and eye-catching.
Edit Your Video
Create video for Instagram | Supa
How to create an Instagram video without budgets and effort SUPA
Modern marketers have no idea how it is possible to manage their marketing strategies without Instagram videos. Today, this tool is spreading at a tremendous speed. Such an increasing popularity of video as a format for delivering information is largely justified by the fact that video marketing has become very accessible. You do not need to have video editing skills, you do not need to hire a team of designers, but you can use various video editors and create a great professional video.
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With SUPA Video Maker, you can create your own unique video in minutes. All you need for this is a little time and desire. Intuitive interface and detailed video instructions will help you quickly figure out how to use our video maker. Plus, a collection of ready-made templates will help you choose a direction, navigate what suits you and your business. In SUPA, you simply choose the template you like, modify it to suit your style, add text, animated elements or stickers, emoji, choose brand colors and fonts. With this step-by-step algorithm, the perfect video for presenting your business on Instagram will be ready in 10-15 minutes. Easy fun creation process and professional result is the best solution for your brand. In addition, with SUPA you can create videos for Instagram online right in your browser without overloading your computer with heavy programs. Don't worry about the correct video size or format - we've already taken care of that. nine0005
And all this without big budgets and with minimal time and resources.
In 2020, over 85% of businesses plan to use video marketing as a marketing tool. Instagram videos are a great way for a brand or person to make themselves known, present a product, tell their story, and attract followers. Video can be both free and paid promotion method. We wrote about how to make an advertising video for Instagram here.
73% of US teens say that the best platform for brands to tell them about new products or promotions is Instagram. Only 12% of teens will respond to Facebook, and 37% to email
Source: eMarketer
Why Instagram video is the future of promotion
Video can help you build brand awareness, share your ideas, promote products, gather feedback, learn about customer preferences, or educate your audience.
Video on Instagram can be posted in several formats - video in the feed, video Stories, IGTV (read more about IGTV updates here) and Instagram Live, which gives any business to show creativity and space for imagination and experimentation.
You can run ads in any of these formats. Advertising in stories has already proven to be particularly effective. We wrote about how to create advertising stories correctly here. nine0005
More than five million businesses use Instagram to interact with their customers. It's time to join them. The most popular video is the one that engages your followers and gives them the opportunity to feel connected to your brand or your life. At SUPA, we have made sure that the video is engaging. To do this, we have created a unique database of templates, many different elements, emoji, stickers. For more dynamism, you can create an animated video or animated text. Rearrange slides, add brand colors, add text and pop-ups. You can add music to an Instagram video in our SUPA video maker. Music will help your story and plot unfold fully. nine0005
But it is important to remember that the video in the Instagram feed does not automatically play the sound, the user himself needs to click on the video for the sound to appear.
Therefore, make your video as clear as possible and without sound. To do this, it is good to use titles, logically build shots and plot. The visual component plus good quality become more important than ever before. Tell a story in your video, lure the user with a scale or an unfolding plot so that he can clearly see the benefits of your product or service. nine0005
Video has already become a necessary element of any well-thought-out content strategy, so use it to the maximum. According to research, Instagram users interact with posts 20 times more often than Facebook users.
Try to keep the balance of text and video, there should not be too much text, no more than 20%. Promote your logo and brand colors: this way you will form clear associations with subscribers, and they will recognize you by your characteristic video style or storytelling style, color style. nine0005
Another reason to create and post videos is viral content. Videos go viral much faster than photos. In addition, videos are more readily shared than photos.
According to eMarketer research, user engagement with video content is growing at a faster rate. People choose stories, plots and details that cannot be fit into one picture.
11 secrets of the perfect video for Instagram
Creating a video for Instagram in our video maker is very easy. Especially if you know the main features of a successful video. nine0005
- Use titles. Even if the user is watching without sound, you will be able to convey the necessary information. Users prefer interactivity and dynamism. Therefore, use animated text and video.
- Add your logo to your video so users can easily identify you. The logo should not be too big or hang on the video for a long time.
- Remember your style and stick to it. The corporate identity of the brand should be easy to read. And your video should organically fit into the format and color palette of your feed. Use repetitive elements or images, corporate fonts. nine0036
- You only have the first 3-5 seconds to interest the user.
Start your video with an interactive, question, provocation. - Add Call to action or product links. This always works and focuses the attention of subscribers on things that are important to you.
- Make it quick and easy to buy a product or service after watching a video. Do not complicate the customer journey with unnecessary details and time costs.
- Create a "video for Instagram" - that is, immediately imagine how it will be displayed in your feed, how it will look from the smartphone screen. Try to create video content that you yourself would be comfortable and interesting to consume. Immediately think over your video for a mobile format. nine0036
- How to shoot video on instagram? A great option for tape is to use video loops. A looped video creates the effect of a complete story, completeness. You can add the same elements at the end and beginning of the video, or use the same picture, music, background.
- Do not use the same video for different social networks.
In SUPA, you can easily create dozens of different videos tailored for different social networks. - If your video leads to a landing page, then optimize it, make sure it is adapted for mobile devices. Make the page beautiful, understandable and easy to use. nine0036
- Stand out from your competitors, offer them creativity, novelties. Create custom videos to keep their attention. Create a new experience for them with a video, brand or product.
How to post a video on Instagram
Posting a video on Instagram is pretty easy. Save the video created in SUPA to your mobile phone and go to the Instagram application, click on the "+" button for adding a new publication, add the finished video saved previously to the gallery, and click "next". Since the video has already been edited, all you have to do is post the video. nine0005
Remember that you need to choose an interesting video cover. Think about it in advance so that your video has exactly the frame you need.
The cover is the first impression that can both attract and repel the user. Even with the coolest video, a subscriber can simply pass by due to an unsuccessful cover.
How to add a video to Instagram in such a way that it will definitely catch the eye of the user? Study the hours of activity of your audience, choose the right video for posting. Experiment with video length and find the optimal length for your audience. Analyze statistics. Read about average Instagram performance indicators here. nine0005
Instagram video size requirements
Instagram video format is an important part of the video creation process. If you follow the given parameters, then your video will be more acceptable for viewing.
- Video format: MP4 and MOV.
- Duration: 3 to 60 seconds.
- Size: up to 4 GB.
- Orientation: square, horizontal and vertical.
- Aspect ratio: 1.91 : 1 minimum and 4 : 5 maximum
- Maximum resolution: 1080 pixels.
What to show in Instagram videos
How-to and DIY videos
How-to videos are the most popular on Instagram. So be sure to include them in your content plan. Explaining something in a video is much easier than describing it in words. Users love simple clear instructions on how to use your product / service, how to wear this or that thing. In such a training video, you can also show your expertise in your topic, invite subscribers to follow your guide. nine0005
Promo product
Announce a new product or updates to existing products in a video. Show the product from all sides in the video so that the user has a complete impression of it. Make your subscribers look forward to this product. Run a paid promotion promo to show your product to as many people as possible. 64% of users are more likely to buy a product after watching a video about it. In 2019, more than 823 thousand advertising publications were published in the Russian-language segment of Instagram.
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Brand history
Tell the story of the brand in the video, how the idea to create a business or become a blogger came about. Create a separate video clip in which you can demonstrate the brand values and convey them to the user in an accessible form.
Inner kitchen
Show how your business works from the inside. Tell about the standard day of your company, introduce subscribers in the video to those who create / sell products for them. People love to watch the underside of interesting processes. This gives the effect of involvement and presence, makes the person even more related to the brand. nine0005
Topic
Perhaps you would like to discuss a topic related directly or indirectly to your field. Select a format for this video. Do this for a variety of content and your own entertainment.
Funny video
Create a funny and funny video for your subscribers, play up your failures or mistakes in the production of goods, for example.
Testimonials
Show testimonials from existing customers in a video. You can take both text reviews and design them in the video constructor using cool emoticons or elements, or combine individual video reviews into one video. Sincere live reviews will make sales for you. nine0005
Frequently Asked Questions
- What are the most popular videos on Instagram?
According to research, the most popular videos on this social network are instructional videos. We have analyzed the algorithm for creating an educational video in detail here.
- Is the process for creating an Instagram feed video different from an Instagram Stories video?
Yes, we described how to create a video for Stories correctly here.
- What aspect ratio should the video have for the Instagram feed? nine0004 Minimum aspect ratio of 1.91:1 and maximum aspect ratio of 4:5.
- How do I set up ads for Instagram videos?
Details about how to work in the advertising account, we wrote here.
- How to edit text in SUPA?
SUPA offers a wide range of text settings. You can change the size, position, make animation, add corporate fonts - video instruction on text settings.
- What is the maximum video length for an Instagram feed? nine0004 The minimum video length for a tape starts from 3 seconds, and the maximum video length can be 60 seconds.
- How to create a video from scratch in the video maker?
We have made detailed instructional videos on how to work with SUPA.
Blog posts about
3 beautiful Instagram video apps*
Director himself.
Anastasia Chernykh
content director at Amplifer
Video in InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation.
helps you increase reach and engagement and get recommended faster. I have already talked about 10 applications for Stories, but here I have collected 3 applications to make cool videos for InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..
Inshot - for all occasions
The most basic application where you can fully edit videos, add music, captions, animation between frames, filters, effects, stickers, adjust the speed. The app is easy to understand, but the free version still has a watermark on the videos.
20% discount for the first two months in Amplifer with the promo code AMPLI20
Price: free, paid version from 329 ₽ per month by subscription. Download from the App Store and Google Play.
Upload videos to Amplifer to publish posts on Instagram*. Try 7 days for free
Prequel - Beautiful Effects
If you're looking for an app to add fashionable motes or add a film effect to your videos, this is it.
Here you can also trim the video and change its speed, add music, make color correction and retouching, which is not available in other applications presented. Prequel has a lot of filters and effects, but they are only available in the paid version.
Price: free, paid subscription version from 299 ₽ per week. Download from the App Store and Google Play. nine0005
Vochi
With the effects from this application, you can definitely surprise your subscribers - the application allows you to select a specific object in the video and add animated effects to it. For example, a running line or neon lights. It's nice that the free version has a lot of effects and you can adjust color correction, but it's a pity that there is a watermark, and Vochi is not suitable for full-fledged editing.
Price: free, paid subscription from 459₽ per month. Download from the App Store and Google Play.
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I use all three apps regularly.
