How to look at views on instagram post


How to See Who Viewed Your Instagram Videos in 2 Ways

  • You can't see who views your Instagram profile, but you can see who views stories and videos. 
  • For Instagram stories, you can see exactly who viewed your story while it's still live.
  • For video posts, you can only see the total number of views and users who've liked the posts.

While you can't see who viewed your Instagram profile, there are two ways you can track the viewers of video content you post on Instagram.

To see who viewed a video on your Instagram story, you'll have to tap the story while it's still live. The total number will appear in the bottom left hand corner. Tap to scroll and view the names of all the users who've watched the story.

For a video posted to your profile feed, tap the label underneath the post. Unfortunately, you can only view the total number of views but not the individual user names. You can, however, view the users who have liked it and, thus, have viewed it.

Here's how to see who viewed your Instagram videos.

Can you see who views your Instagram? 

Instagram offers no way to see who has visited your profile. 

While the list of Instagram profile visits is hidden, you can get a pretty good idea of who has been checking you out when they interact with one of your stories or video posts. 

How to see who viewed one of your Instagram stories

1. Open Instagram on your mobile device.

2. Tap on Your Story – the icon with your profile picture – in the top left hand corner. You can also access your story from your profile page. Both will show a colored ring around your circular profile picture.

Tap “Your Story.” Stefan Ionescu/Insider 3. Tap Activity in the bottom left corner. 

Tap “Activity.” Stefan Ionescu/Insider 4. You'll see a pop-up with the number of viewers and a list of the people who viewed the video. You can scroll through the list to see their names.

You can now see everyone who viewed your Instagram story. Stefan Ionescu/Insider

How to see who viewed your Instagram video

1. Open the Instagram app on your mobile device.

2. Tap the profile icon in the bottom right corner of the screen.

3. Find the video you want to see the views for and tap it.

Note: Videos will have a video player icon in their top right corner to make them easily identifiable.

Check for the video player icon to easily identify your videos. Stefan Ionescu/Insider 4. Underneath the video, you'll see a total number of views as well as a few of the names of those who liked it. Tap on these labels to view more details.

5. In the details, you'll see the total number of views listed again at the very top; the individual viewers' names are not accessible. Scroll the list to see the names of everyone who liked the video, or use the search bar at the top to save time and search for a specific person.

ou can see the number of views and a few names of the people who liked your video. Stefan Ionescu/Insider

Note: The views total is only available for videos – for still photos, the details pane will only show the names of those who liked it.

Marissa Perino

Marissa Perino is a former editorial intern covering executive lifestyle. She previously worked at Cold Lips in London and Creative Nonfiction in Pittsburgh. She studied journalism and communications at the University of Pittsburgh, along with creative writing. Find her on Twitter: @mlperino.

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How to See Who Viewed Your Instagram Posts

By Jessibelle Garcia

Updated

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You can only see who viewed certain content on Instagram. Here's how and what you should know...

Instagram has been the internet's favorite photo-sharing social media platform since its launch in 2010. More than 95 million photos are uploaded to Instagram every day, so maybe you're just a little curious as to whether you can see who views your Instagram posts, Story, or profile.

Here's what you should know about what you can track and how to see who viewed your Instagram posts…

Can You See Who Views Your Instagram?

Instagram is pretty lean on details about who views your profile and content. As such, it's not surprising that questions like, “can you see who viewed your Instagram post?” are quite popular.

To some extent, it's possible to see who viewed your Instagram photos and videos—but this only really applies to Stories. Unfortunately, the app doesn't have this same function for regular photo and video posts. As such, you can't see who views your Instagram photos or videos posted in your feed unless they've liked it or left a comment.

However, you can see how many views a video post has.

If you own a business account on Instagram, you can also see the number of visitors you had in the past few weeks or how many users saw your content in their feed. But you cannot view the list of usernames.

Regular posts are limited to information on who liked your photo and commented on the post.

How to See Who Viewed Your Instagram Story

So now that you know that you can see who views your Instagram Story during the day, how can you access this information in the app?

You just need to follow these steps:

3 Images

  1. Open your Story by tapping Your Story at the top left.
  2. Swipe up on the screen. You'll see the number of people and account usernames of those who have viewed each photo or video in your Story. Only you are able to see this information.

If your Story has expired (it's been more than 24 hours since you posted it), you can check who has seen it up to 48 hours after it went up.

To do this, go to your profile. Then follow these steps:

  1. Tap the icon with three horizontal lines in the top right.
  2. Tap Archive.
  3. If you aren't already on the Stories Archive page, tap the title at the top of the screen to open the dropdown menu.
  4. Select Stories Archive.
  5. Tap the Story you want to check, and either swipe up on the screen or tap the icon at the bottom left.

The number of Story views includes replays. You may see a higher number of views than usernames if the same account has viewed your Story more than once.

If you're trying to get more eyeson your content, there are some things you can try to get more views on your Instagram Stories.

How to See How Many Views Your Instagram Video Has

You can check how many views your Instagram videos have, making them different from regular photo posts, which only show likes. However, if you want, you can hide the number of likes on your Instagram posts.

To check how many people have viewed your Instagram video, follow these steps:

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  1. Navigate to your Instagram profile and tap on the video you want to check.
  2. Underneath the video, you'll see that your video has been a given number of views. Tap the [X] views option to see the total views and likes.
  3. The first number on the following screen is how many views your video has. The second number is how many likes your video has.

You cannot see all the viewers' usernames individually, but you can scroll through the list to see the usernames of everyone who liked the video. If you're searching for someone specific, you can use the search bar at the top.

The views total is only available for videos. For photos, the details pane will only show the list of users who liked it.

You'll also see a View Insights button beneath your posts if you have a professional Instagram account. For videos, instead of tapping [X] views, select View Insights to view more detailed information about your video.

On top of the total number of likes, views, and comments, you'll also see the number of shares and saves. Instagram also displays the number of accounts reached by the post and the impact it had on your profile in terms of visits and new follows.

Are There Any Third-Party Apps That Let You See Who Viewed Your Instagram Profile?

When your favorite apps don't have the function you wish they had built-in, what do you do? Some folks might go on a quick search for an alternative in the form of third-party apps. Don't be fooled by any applications that make this claim.

In an article in Reader's Digest, Alex Heid of SecurityScorecard notes: “Anything advertising a feature that shows who viewed your profile would not be a legitimate service and should be avoided as it is likely just an app that is there to collect data for those who use it.”

Instagram was acquired by Facebook in 2016, so it makes sense that there is some overlap between them. They have similar privacy settings, and you can't see who has viewed your Facebook profile, either.

Instagram Lets You See Some Details on Who Viewed Your Content

Maybe Instagram will consider adding something in the future to allow users to see who has viewed their photos. But in the meantime, the most you can do is keep an eye on who keeps tabs on your Stories and how well the videos on your feed do.

How to view statistics on Instagram: what is reach and impressions

Statistics on Instagram allows you to analyze:

  • Audience reaction. Analysis of statistics will give you a better idea of ​​subscribers and their preferences.
  • The effectiveness of the selected promotion tools.
  • Traffic sources. It is useful to know: how the content gets to subscribers, how they find out about you.

The result of the analysis is a change or addition to the account promotion strategy. Making adjustments to the content plan, deciding to launch targeted advertising, or choosing a more appropriate time to publish posts.

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The main thing is to be able to "read" the data, as well as draw the right conclusions from them. The success of your personal blog or business page directly depends on this. In this article, we will tell you where to find and how to view statistics on your Instagram profile. Consider the process of analyzing each indicator: what it means and how to improve.

Read also : How to promote an account on Instagram from scratch

How to view statistics on Instagram

Consider standard statistics.

Account statistics

Expand the menu of the main page of the account with the button with three bars (in the upper right corner of the screen).

In the menu that opens, select "Statistics".

You will see a page with 3 tabs.

What can be seen on each:

  • Actions. Contains two sections: "Interactions" and "Interesting" (reach, impressions).
  • Audience. Data on the target audience of the account (for example, growth, TOP locations, age).
  • Content. All posts will be here. You can compare coverage or see more detailed indicators for each.

Below we will look at the contents of these tabs in more detail.

Publication statistics

Data for a specific post can be viewed in two ways:

Method 1 . On the account metrics page, in the Content tab, select the post you want to post.

Method 2 . On the main profile page, select any publication, and then click "View statistics" under the photo.

Thus, you will find yourself on the publication statistics page:

Below we will take a closer look at the data content for specific posts.

Article in topic : What is ER on Instagram and how to calculate it? Now let's focus on the analysis of the indicators of specific posts and accounts in general.

Let's take a closer look at each section of statistics:

  • which indicators include;
  • data value;
  • improvement methods.

Publication statistics

  • Data on the number of likes/comments/reposts/saves. Allows you to evaluate subscriber engagement . You can improve by posting engaging content (beautiful visuals, calls to action, usefulness).
  • Interactions . Here we see the actions that users take when interacting with your account: how many people visited the profile or clicked on the site after seeing the publication. You can increase the number of interactions by improving the quality of the content.
  • Follows is the number of people following you after seeing this post. Shows how successfully your content attracts new subscribers. You can increase the number of subscriptions by placing a call to this action in the text.
  • Reach is the number of users who viewed the post. It demonstrates “whether you disappeared from the feed”, and this is directly related to the engagement indicator. Therefore, the saving measure here is the same: it is necessary to improve the content.
  • Impressions is the total number of post views, including multiple impressions to one user. The sub-items indicate how the viewers found this post: from the "Home", by hashtags, from the profile or from the "Other". Important for evaluating traffic channels, making decisions on advertising. You can improve by working on hashtags.

To analyze publication statistics, it is possible to filter posts by indicators. On the account metrics page, in the Content tab, click the All link. Next, select the filtering options from the drop-down lists.

You can filter by publication type, period, and indicator.

Account reach and impressions

The data is located on the account statistics page in the Actions tab.

  • Reach is the number of profiles that have seen at least one of your posts. The total value for the last 7 days is presented, as well as the dynamics for this week in the form of a graph. For an account, as well as for specific posts, it shows how “noticeable” you are in the feed and also depends on engagement. The indicator should be increased: by attracting a new audience, engaging content, contests.
  • Impressions is the total number of views for all publications.

Interaction with the account

The data is located on the account statistics page in the "Actions" tab.

  • Profile visits - the number of users who visited the page in the last 7 days. The dynamics for this week is presented in the form of a graph.
  • Clicks to site — the number of visits to the site specified in the profile header. Visually demonstrates the days when the content best encouraged this action.

Audience

Located in the Audience tab of the account statistics page.

  • Growth (displayed only for business accounts of the “Author” type). Allows you to track audience growth over the past week or day. The number of people who followed or unfollowed you during the selected time period (excluding unsubscribers). The dynamics of subscriptions and unsubscriptions is presented as a graph.
  • Locations - cities and countries where your audience is concentrated, namely the TOP-5 by the number of subscribers.
  • Audience age - distribution of subscribers by age in percentage terms. Statistics are presented separately for men and women. Demonstrates the age of the main target audience.
  • Gender — distribution of subscribers by gender. The ratio of men and women in percent.
  • Subscribers - hours and days of the week, with the greatest activity of your subscribers. Presented in the form of visual graphs. Allows you to identify the best time to post on Instagram.

Read also : The best services for working with Instagram

Conclusion

Analyzing account statistics and specific profile posts is a very useful tool for planning a personal or business blog promotion strategy. The right conclusions from tracking the dynamics of the page indicators allow you to make it better: increase the audience, increase the reputation of your personal brand and sales.

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000 How to view Instagram statistics 2022

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Instagram account statistics could only be viewed using third-party services and programs, but now it can be done in your own account and even from a computer to Facebook in Creator Studio. Where is this statistics and how to do it on Android and iPhone?

Statistics on Instagram for the account as a whole, individual publications and Stories can be viewed for free, but first you need to create a business account or an author account.

👉 How to make a business account on Instagram

How to make statistics on an Instagram account

You will get statistics for the photo and the entire account after switching to a business profile or author account . You can do this for free. Previously, it was necessary to link the Facebook page. But now this can not be done.

But in order to run ads directly in the application, Facebook still has to be linked. To do this, you need to remember your e-mail and password from your Facebook account, as well as create a public page for your business account.

How to view Instagram account statistics

After transferring to a business account or an author account, you will see the inscription “View professional panel” at the top and the “Statistics” button.

If you immediately click the button, then you will immediately go to the Statistics of your Instagram profile.

If you click "View professional panel" - then you can see all the tools for working with a business account / author account. Including there will be a line "all statistics".

The third way to view Instagram statistics - in your account, click the three bars at the top right and select "Statistics"

Instagram account statistics can only be viewed from the current moment. Everything that happened before, no one will ever know =) Therefore, you will see some intelligible statistics for the entire account within a week, and only new posts will have photo and video statistics.

What do statistics mean and how to use them for promotion on Instagram?

Statistics are needed not only to track the progress of an account, but also for potential advertisers who ask for Account Reach and Engagement before buying ads. What does Instagram stats mean?

On the main screen, you can select a period from the top - statistics for the last 7 days or 30 days.

Accounts Reached - means how many people saw your posts, Stories and IGTV) in a week, plus a comparison with last week. It differs from Impressions in that here each person (account) is counted only once, even if he watched your posts several times. Therefore, Reach will always be less than Impressions.

👉 Instagram reach: what is it and how to increase it?

Click on Covered accounts and more detailed statistics will open.

Subscribers and everyone else (by reach) - how many of the covered audience were subscribed to you, and how many were not.

Content type - which content received the most coverage (also broken down by subscribers and unsubscribers)

Here you can also see which posts were the most popular in terms of reach. And if you press the triangle bracket 9 on the right0017 > , then you can filter statistics on Instagram by other indicators (comments, likes, subscriptions, etc.).

Impressions is the total number of content views. One person could watch several times, different content. Therefore, impressions are always more reach.

Actions in the profile are visits to your Instagram account plus clicks on the buttons in the account header (email, store, phone, etc. ).

YOUR AUDIENCE

Return to the first Instagram Insights screen. In the Your Audience section, click the triangle bracket on the right > . Statistics on subscriptions and unsubscribes on Instagram will open.

Increase - on this graph you will see the number of subscribers, unsubscribers and total (subscriptions minus unsubscribes).

Below are statistics by location, age and gender.

Peak periods - time (days and hours) when followers were most often on Instagram.

CONTENT YOU POSTED

Return to the first Instagram Statistics screen. In the "Content you've posted" section, you'll see the number of posts/Stories/IGTV/Promotions in the last 7 or 30 days (depending on the filter on the top left). For each type of content, you can filter by all engagement indicators (impressions/reach/likes (likes)/comments/saves).

This will help you better understand the results of advertising from bloggers or giveaways. But this is only available for profiles with more than 10,000 subscribers. You can wind them up and go to the author’s account, especially if you don’t have enough 1000 subscribers and can’t wait to get new statistics right now. This will not hit the account engagement much. But ideally, of course, you need to grow organically, with the help of advertising from bloggers and targeting.

How to view post statistics on Instagram

To find out the statistics of views (and not only) of each publication - photo or video on Instagram, you need to open the desired post and click "Statistics".

The top line of statistics is the number of likes, comments (👉 Comments on Instagram: how to talk subscribers), transfers to Direct and saves.

Saves - how many times the "save" button was pressed.

Visits to profile - how many times they went to the account from this photo.

Reach - how many people viewed the photo. On average, there should be 30-60% of subscribers. Less - a lot of bots that do not look at posts. More — if you ran an ad, got featured, the post turned out to be very popular, shared, etc. The larger your account, the smaller the reach in % of subscribers. Old followers abandon accounts or lose interest. This is fine. The highest coverage (in % of subscribers) is for accounts with up to 1000 subscribers. To increase your reach, be sure to post regularly, with a content plan. Even according to the coverage statistics on Instagram, you can understand whether you published a post at the right time or not.

If you swipe up on these statistics on Instagram, you can find out even more interesting things about the statistics of the post.

Profile visits - how many people went to your account after seeing this post

Reach - how many people saw your post.

Impressions - how many times your post was viewed. One person can view multiple times, so impressions are always more than reach.

From main page - how many people saw the post in the feed

From "Interesting" - views from the recommended tab, with a magnifying glass. The more, the more likely that the post has become "viral" (it is sent to friends, it appeared in the recommended). Also, a large percentage happens if you promoted a post.

From profile — how many people saw the post by logging into your account

From hashtags — how many came from hashtags

From “other” - all other sources

Instagram Stories statistics

In a personal account, you can only see the total number and accounts of those who saw your Stories. To do this, swipe up from the bottom of any Story on Instagram.

After switching to a business or author account, you will have detailed statistics for each Stories on Instagram. What does each statistic mean?

INTERACTIONS

Total statistics on the number of reactions to your Stories:

Answers — how many people answered you in Direct to this Story

Clicks on the link — how many times after this Story they went to your account and clicked on the link in the description.

Visits to profile - how many times after this Story they went to your account.

REACH STATISTICS

Here you will see statistics on how many people see your Stories and how they find them:

Accounts covered by this Story (Reach) - total number of people who saw this Story

Impressions - how many times this Story was viewed .

Subscriptions — how many subscriptions after this Story.

Navigation = back + scroll forward + jumps to next story + exits

back - number of taps back to your previous story0003

Forward - number of taps forward to view your next Story

Next Story - number of scrolls to the next account's Stories. Here you can understand whether was interesting or not was History , whether a person wanted to watch your content further or moved to the next account.

Exits — number of exits from the Stories view mode. Again, you can see the statistics of how the Story was able to keep the attention of subscribers.

How to use Instagram account statistics?

Do not draw conclusions after the first week, how to connect free statistics on Instagram. Check how it will change for at least a month. Compare weekdays, weekends and holidays, good/bad weather outside.

Don't be in a hurry to "give it all away" if your coverage dropped in late spring and summer. Previously, no one had such statistics, and people who do not know the general trends in social networks and the Internet are afraid of fluctuations in statistics in their Instagram account. In the fall and after the New Year holidays, there is always an increase, and in the spring and summer there is an outflow.


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