How to get more views on instagram post


10 Simple Tactics You Can Try Today

Since Instagram started sorting posts on users’ feed with an algorithm, many marketers have noticed a decline in their organic reach and engagement.

But that doesn’t have to be the case for you. In fact, it could be possible for you to reach more of your followers now than without the new Instagram algorithm.

In this post, we’ll share 10 straightforward ways you can use to increase your organic reach on Instagram today.

Buffer for Instagram now comes with direct scheduling! Schedule single-image or video posts or set reminders to post multi-image posts at your best times to grow your Instagram following. Learn more today.

Understanding the Instagram Algorithm

Here’s a quick side-note: Understanding how the Instagram algorithm works can be helpful in figuring out how to increase your organic reach in the algorithmic-feed world.

We’ve dug into the Instagram algorithm and broken down the seven key factors of the Instagram algorithm. If you’d like to learn about the algorithm and how it ranks content on users’ feed, feel free to hit the button below to read the post first.

Learn about the Instagram algorithm

10 ways to boost your Instagram reach today

So how can you increase your organic reach on Instagram? Here are the 10 powerful ways you can do that:

  1. Find your optimal posting times
  2. Experiment with videos
  3. Host contests or ask questions to encourage engagement
  4. Curate user-generated content
  5. Tell Instagram Stories
  6. Go live on Instagram
  7. Use Instagram ads
  8. Post less
  9. Create specifically for Instagram
  10. Be a great Instagram user

Let’s dive in!

1. Find your optimal posting times

Even though Instagram uses an algorithmic timeline now, optimal posting times are still relevant as Sue B. Zimmerman, suggests posting when the majority of your audience is online:

It may take time to get a long-term understanding of your followers’ activity, but it’s important to make sure you’re posting when the majority of your audience is online.

If you are using an Instagram Business Profile, you can check your Instagram Insights to find out when your followers are most active by the day of the week and the time of the day.


Once you’ve identified your ideal posting times, you can also schedule Instagram posts ahead of time to help ensure you consistently post high-quality content.

2. Experiment with videos

Several studies have found that photos tend to get more overall engagement (i.e. likes and comments) than videos on Instagram. On first look, it might seem that photos are better than videos for engagement — and it could well be!

On closer examination, we might draw a different conclusion. News Whip studied the Instagram accounts of 31 news publishers and made an interesting discovery. While photos, on average, get more likes (and overall engagement) than videos, videos generate more comments than photos. In fact, videos, on average, received more than twice the amount of comments than photos!

It is not certain if the Instagram algorithm values likes and comments equally or one more than another. But since commenting requires more effort from a user than liking, it’s possible that the algorithm values comments more than likes and would rank posts with more comments higher than posts with more likes.

Last year, Instagram found that the video watch time on Instagram increased by more than 40 percent over a six-month period. At this growth rate, it could be great to experiment with videos to see if it increases your engagement and organic reach on Instagram.

To make things easier for you, you can now schedule videos to your Instagram business profiles using Buffer.

3. Host contests or ask questions to encourage engagement

Asking questions or calling for an action is one of the fun ways to encourage your followers to interact with your Instagram posts. We found that hosting a giveaway contest is an effective way to engage our followers.

Some of the call-to-actions we have tried are:

  • Enter to win by sharing your favorite emoji party combo in the comments below ?
  • To enter, simply tag a friend below who you would “Vote” for as your favorite marketer and you’ll both be entered to win!
  • To enter tag a friend below who you know is rocking it on social media! ?
  • What’s on your reading list this week? ? Drop your book suggestions below for a chance to win a free book of your choice from the Buffer team! ❤

While giveaway contests usually generate more comments than usual posts, we try to give it a few months in between each contest to keep things fun and exciting.

Something that we do more often is asking a question in our Instagram posts. Several of our most-commented posts (excluding contest posts) are posts with a question such as this, this, and this.

4. Curate user-generated content

Brian Peters, our digital marketing strategist, grew our Instagram account following by about 500% (4,250 to 21,000) in under six months. His secret? User-generated content.

Curating user-generated content can encourage those users to engage with and share those content. Since the Instagram algorithm considers users’ relationships when ranking content on their feed, building relationships with your users through Instagram might also help your content rank higher on their feeds.

Apart from organic reach, Crowdtap found that user-generated content is 35 percent more memorable and 50 percent more trusted than traditional media and other non-user-generated content. This makes user-generated content a valuable strategy to try.

If you would like to repost user-generated content on your Instagram profile, we would love for you to try our Buffer for Android or Buffer for iOS mobile apps, which can help speed up the process.

5. Tell Instagram Stories

In our State of Social Media 2016 report, we found that while 63 percent of marketers surveyed use Instagram, only 16 percent have created Instagram Stories. There’s a great opportunity to stand out before it gets too crowded!

Instagram Stories take a prominent position on the Instagram app — above the feed. This allows you to stay on top of your followers’ feed and grab more of their attention. If your followers view your Stories regularly, it could possibly even help your Instagram posts rank higher on their feeds.

It’s worth noting that the Stories are also ranked by an algorithm; possibly one very similar to the feed algorithm. Spend the time to craft great Stories to help them rank better.

6. Go live on Instagram

A similar “trick” is to go live on Instagram. When you use live video, you will appear right at the front of the Stories feed, assuming no one else is live at the same time. The “LIVE” logo also makes your profile photo more prominent in the Instagram app.

Social Media Examiner found that the more they went live on Facebook, the more their non-live content received exposure. Michael Stelzner said that one reason might be their brand is in front of their fans more often so the fans might go to their Page to see their content more — even if the fans don’t watch the live video.

This effect could play out on Instagram, too. Seeing your logo at the top of their feed might encourage your followers to check out your Instagram profile.

From our State of Social Media 2016 report, we concluded that live video has yet to hit mass adoption as only 27 percent of marketers surveyed had created live video content. While the percentage might be higher today, I believe live videos aren’t mainstream yet. So it’s another perfect way to stand out and deliver great content!

7.

Use Instagram ads

This might sound a little counter-intuitive but Instagram ads can be an effective way to grow your organic reach.

If you have an Instagram Business Profile, you can promote your existing posts from within the Instagram app. (

So which post should you promote?

Here’s a quick way to pick a good post to promote:

  1. Go to your Instagram Insights on the mobile app (tap on the profile tab and then the bar chart icon).
  2. Tap “See More” under the “Top Posts” section.
  3. Tap on “Impressions” at the top (a pop-up should apply to let you adjust your stats filters).
  4. For the first filter, you can choose “All”, “Photos”, or “Videos” according to your preference.
  5. For the second filter, select “Engagement”.
  6. For the third filter, select “7 days”.
  7. You will see your top posts by engagement for the last seven days. From there, you can pick a post to promote.

As these posts have received the most engagement from your followers, they would likely also resonate with the people you promote to (assuming you have targeted people like your followers).

8. Post less

When explaining social media algorithms, Michael Stelzner encouraged marketers to re-think your posting strategy.

Rethink is the keyword here. Rethink your posting strategy on social media – Less is actually more!

Sue B. Zimmerman also gave a similar advice for marketers who want to overcome the Instagram algorithm.

If you truly want to connect with your audience, it’s better to share one fabulous photo instead of 20 mediocre images. So next time, before you hit post, take a moment and consider how this content contributes to your brand, and does it effectively encourage engagement from your followers.

I believe this is about the allocation of your resources and time. Instead of publishing 20 posts a week, use the same resources and time for just one or two posts and make them great.

Quality content that is relevant to your followers has a higher chance of eliciting a positive response from your followers. In turn, this can help your posts rank higher on your followers’ feed.

9. Create specifically for Instagram

One way to create quality content is to create content specifically for Instagram. Instagram, being a very visual platform, has a greater focus on the photo or video itself than the text. So a post that would do well on Instagram is probably different from one that would do well on Twitter or Facebook.

For smaller social media teams or solo social media manager, it can be challenging to always create unique content for each platform. Crossposting and repurposing content from other platforms can be great, too. If you are doing that, it’d be best to craft specific caption for each social media platform as your followers likely follow you for a different reason for each of the platforms.

Now with Tailored Posts, you can write customized captions for each social network. We’re hoping that this feature would encourage you to be (even) more creative with your social media posts and would help you drive more engagement.

10. Be a great Instagram user

This last point might be a little vague but it nicely wraps up many of the points above.

Social media algorithms are built to encourage genuine, positive behaviors on the platforms such as sharing, showing appreciation, quick replies, and more. Often, they would also try to discourage abuse or hacks.

My gut feeling here is that being a great Instagram user will help you grow your organic reach over time. That includes:

  • Posting quality content that is relevant to your followers (be it informative, inspiring, or entertaining)
  • Answering questions on your posts quickly
  • Thanking people for commenting on your posts
  • Exploring other people’s profiles, engaging with their posts, and building a relationship with them

All the best!

The main objective of Instagram (and most social media platforms) is to make users happy and let them enjoy the experience. As brands on Instagram (and social media), I think we can do a lot to create great experiences for our followers — which will, in turn, benefit ourselves.

Brought to you by

Did you find this article helpful? You might also like our all-you-need social media toolkit.

Get started for free now

How to Get More Views on Instagram in 2022

Generating more views and impressions on Instagram isn’t as easy as it used to be.

There are over two billion users and 25 million businesses vying for attention. Along with this, Instagram’s constantly-changing algorithm makes it harder to reach your target audience.

In this post, we’ll be sharing 10 tactics you can use to beat the algorithm—and competition—to get more views, increase reach, and boost engagement on Instagram.

Live on AppSumo

Linkjoy ↗

Generate leads, boost ROI, and drive traffic with optimized social bio links

RADAAR ↗

All-in-one social media management platform designed for handling multiple profiles

Pinreel ↗

Create professional-looking animated videos for social media using templates

1. Post more often

2. Share more videos and carousel posts

3. Use a lot of hashtags

4. Join a pod

5. Get more followers

6. Post at the best time

7. Work with influencers

8. Boost posts

9. Pay attention to insights

10. Get on the Explore page

Get more views and impressions on Instagram

1. Post more often

It’s natural that if you post more often, you will get more impressions. A study by Tailwind found that accounts that post more than seven times a week generate the most likes.

The same study also found that accounts that post more often attract more followers.

To get the best results, publish a variety of posts. Here’s what Instagram recommends publishing per week:

  • 4-7 reels
  • 3 feed posts (or more)
  • 8-10 stories
  • 1-3 IGTV videos

Check out National Geographic’s account for some inspiration.

 

View this post on Instagram

 

A post shared by National Geographic (@natgeo)


It publishes different types of posts multiple times a day, and they’re all high quality.

Instagram’s recommendations are a good starting point, but don’t just stick to what the network asks you to do. Different audiences will prefer different post types, so experiment with various post types (and frequencies) and see which one generates the most views. Then create more of those.

2. Share more videos and carousel posts

A study from Quintly found that videos generate 49% more interactions than photo posts. They also generate 19.4% more interactions than carousel pos

If you don’t currently publish enough videos, you might want to give them a try. To generate the most views, try creating how-to tutorials as a study from Wibbitz found that people want to see this content type most often.

Creating video content can be very time-consuming, but you can cut short the effort with a tool like ImagickPro. It has templates and an easy-to-use editor that make it easy for anyone to create videos.

Your videos also don’t have to be very long. Hubspot found that the ideal Instagram video length for feed posts is 26 seconds.

Reels and Stories will naturally need to be even shorter because of Instagram’s time limit.

For a short video idea, check out this post from Chobani. It’s a recipe tutorial.

 

View this post on Instagram

 

A post shared by Chobani (@chobani)

Try to create more Reels right now as they generate the highest engagement. Instagram is using this feature to compete with TikTok, so it rewards users who create Reels with more views.

If you aren’t comfortable creating videos or if it is taking more time, you can create more images instead. Publish image posts more often to get the same (or higher) levels of impressions. Compare the time (it takes to create video posts vs photo posts) and track the impressions you get to see which one works best.

While publishing image posts, experiment with carousels as they generate 24.9% more interactions than regular image posts.

3. Use a lot of hashtags

To get more impressions and engagement on Instagram, you must up your hashtag game. One study from Trackmaven found that posts with 9 or more hashtags generate more interactions than those with fewer.

Source

So, add as many as you can, but don’t just randomly add any hashtags that are remotely relevant to the post topic. Instead, get strategic and use three kinds of hashtags.

  • Low competition: These are hashtags that have been used in less than 50,000 posts.
  • Medium competition: These have been used in 50,000 to 100,000 posts.
  • High competition: These hashtags have been used in more than 100,000 posts.

Often, people like to go for the high competition hashtags. But most times, only the largest accounts rank for these hashtags.

Instead, use a combination of the three types of hashtags. It will be easier to rank for low and medium competition hashtags as fewer people use them. Plus, interactions generated from these hashtags will eventually help you rank for the high competition options and get even more impressions.

Along with these three types of hashtags, you might also want to add one or two branded ones.

To find hashtags, you can use HashtagforLikes.

It will not only find Instagram hashtags, but also show you the competition levels.

For some ideas, check out Palmer’s account. It uses a good combination of hashtags.

You will also notice that the hashtags appear in a comment rather than the caption. This keeps the caption clutter-free.

4. Join a pod

Instagram pods, also known as engagement groups, are communities where people like and comment on each other’s posts. Instagram frowns on these communities, but several power users take advantage of them to improve their reach.

A great place to find pods is Telegram.

To find pods, simply type in keywords related to engagement groups and your niche in Telegram search and check out the groups. If you find anything relevant, you can join.

There are also blog posts like this one from Kim Sutton and this one from Hipster Kidster that list pods. You can also ask people you know to invite you to pods they participate in.

There are different kinds of engagement groups available. Some accept members depending on the followers they have, while others consider the niche.

A few consider both the number of followers and the topic. For best results, find groups that take both the number of followers and the niche into consideration as the algorithm looks at the niche/topic of the accounts interacting with your post. If you get more engagement from relevant accounts, your post will do better.

The number of followers also matters. If you get engagement from an account with a huge following, that can help your post perform better.

Groups that take both niche and followers into consideration will only let you in if you have the right number of followers. As your following grows, you can look for new groups that match your follower levels. You might also want to look into creating your own group.

5. Get more followers

You will naturally reach more people with more followers. If you divide the average amount of impressions you get per post by the number of followers you have and multiply it by 100, you can figure out your reach/impression percentage.

This will help you predict how many more impressions you will get if you grow your following. But remember that, as you grow your following, your engagement rate will decrease, as you can see in this report.

Even though the rate will decrease, the total impressions you get will still increase as you will have a far larger follower count.

Here are a few ways to get more followers.

  • Set up a good profile: Before people follow you, they likely check out your profile picture, read your bio, and maybe even visit your website. If your profile is up to date with an engaging bio that resonates with their interests, they will follow you.
  • Run contests: A quick way to get followers is with a contest. You can run a follow-to-win contest where you ask people to follow you to take part in a contest. You could also ask people to tag their friends in the comments, and like the post. This way you will generate more reach, engagement, and followers at the same time. Before you launch a contest make sure you read and follow Instagram’s promotion guidelines and follow them strictly to avoid account suspension.
  • Engage with others: Don’t wait for others to follow you. Actively seek out people to follow. Whenever you see an interesting post, like it, comment on it, and follow the account. Some of these people will follow you back. You can continue following the ones who follow you in return and unfollow those who don’t.

6. Post at the best time

Timing is an essential factor when your goal is to generate more impressions and engagement on social media. If you post when more people are online, more people will naturally see your posts. When you’re just starting and don’t have much information about your followers and their interests, you can use a study like this one from Later.

As you can see, the best time to post varies every day.

Try scheduling at these times more often. You might also want to experiment with occasionally posting at less popular times since most of the top accounts will usually post at the best times. If you post at a less popular time, you might have low competition.

After posting at these times for a while, you can use Instagram’s built-in insights or a third-party analytics tool to find your best time to post. You can then schedule posts with a social media management tool like Radaar.

7. Work with influencers

Influencers can help you reach a fresh, wider audience.

The key to getting the most out of influencer marketing is to work with influencers whose followers you want to target. So, do a ton of research to find the best influencers. You might also want to do your due diligence to determine if their followers are real or fake, as there is a big fake follower epidemic on Instagram.

Once you find the influencers, you can simply ask them to repost your best-performing content. Micro-influencers (influencers with less than 1000 followers) will do this for free or in exchange for a product. In comparison, those with larger followings might ask for payment.

If you have a reasonable budget, you can pay them. It will help you reach a larger audience with less effort. You could also ask the influencers to create original content that will better resonate with their audience.

When they publish the sponsored post, ask them to tag your account handle in the caption. This will make it easy for their followers to find your account and follow you — and potentially grow your audience.

For some ideas on how to get influencer marketing right, check out Gymshark. It works with a lot of influencers on Instagram. The influencers create unique content and post them on the network.

 

View this post on Instagram

 

A post shared by Camille Joun (@camillejoun)

Gymshark then re-publishes some of these paid posts on its page.

 

View this post on Instagram

 

A post shared by Gymshark (@gymshark)

Publishing user-generated content can make sponsored posts look more authentic, help build strong relationships with influencers, and also generate sales.

8. Boost posts

An easy way to quickly increase the reach of your Instagram posts is to boost them using ads. You can do this by clicking on the “Promote” button under your posts. You will only see this if you have a business account.

You can run these ads for as little as $5. Instead of boosting every post you publish, only do it for the best-performing ones. If the post already did well, it is more likely to generate more engagement and impressions when you promote it.

If you want to generate more targeted impressions, you can use Facebook ads manager while promoting your post and choose who you want to reach.

You can also promote the posts influencers publish if they turn on “Allow Business Partner to Promote” when they publish.

This will let you turn that post into an ad and reach more people. An ad like this will also convert better as it appears on another account. It will look more credible.

9. Pay attention to insights

On the Instagram Insights, under the “Accounts Reached” section, you can view various metrics such as impressions, profile visits, and website taps.

Source: Hubspot

You can also see your top posts and stories. This will give you a better idea of what posts drive the most impressions and engagement. Use this information to create posts that will help you reach your Instagram marketing goals.

You can also analyze individual posts and find out if a post got you more profile visits, followers, or website clicks.

Source: Hubspot

There’s even a Discovery page where you can see whether users discovered your post on their home feed, your profile, or the Explore page.

Source: Hubspot

10. Get on the Explore page

Every time you publish a post on Instagram, your aim should be to get on the Explore page.

Getting on this page can increase the impressions your posts get as people frequent it to find the best content. If you create quality content and accompany them with the above tactics, you will regularly get on this page.

But there’s an extra technique you might want to try: Get more strategic with the way you use Instagram engagement groups.

One of the factors that Instagram considers to rank your post on the Explore page is how much engagement you get as soon as you post. So, as soon as you publish a post, inform people in your engagement group to like and comment on it.

To ensure that people see it, you might want to set a time every day when you and the other members of the same group publish at the same time and interact with each other’s posts.

This tactic, along with others such as using the right hashtags and sharing more videos (especially reels), will help your posts reach the Explore page more often.

Get more views and impressions on Instagram

Yes, it takes a lot of effort to generate more views, impressions, and engagement on Instagram. But implementing all these tactics is worth it as Instagram is probably the best network to market yourself on right now.

You don’t have to overwhelm yourself by implementing all tactics immediately. Start with a handful for now and gradually incorporate more techniques.

To help you save time creating quality Instagram content and increasing your impressions, you might want to check out the latest Instagram tools on the AppSumo store. We have several lifetime deals on tools and templates that you will love.

How to get more video views on Instagram?

Over the past year, Instagram has skyrocketed as the social media platform that businesses should run on. The visual platform is known for its high engagement and social videos are just as important here as they are on other platforms. Brands are now focusing on how to increase video views on Instagram. There are several proven methods to increase the views of your Instagram videos, supported by data and case studies.

  • Select appropriate hashtags.
  • Optimize description.
  • Publish videos during peak hours.
  • Run video ads on Instagram.

These methods do not include buying Instagram followers or Instagram video views because it doesn't work and could harm your account.

Choose relevant hashtags

Instagram, like Twitter, relies heavily on the use of hashtags, and the hashtags you attach to your Instagram videos can directly influence views. A smart hashtag on its own can be enough to get users to watch your video. More importantly, the right hashtag will help you expand your reach and potentially connect you with new members of your target audience through the search feature.

Brands can also use hashtags to create videos on trending topics. There are a lot of search queries on these topics and they can get you noticed very quickly. We do not recommend creating videos only on current topics, but sometimes using this strategy can help you quickly increase the number of video views.

Instagram posts with at least one hashtag show 12.6% more engagement on average than posts without it. In 2015, the top posts from top brands averaged 2.5 hashtags per post. And believe it or not, 70% of the most used hashtags on Instagram are branded hashtags.

Read also why hashtags might not work.

Optimize your description

Instagram is and always will be a very visual platform. When we browse channels, we pay attention to images and videos. However, there is a common mistake that brands make - they do not use descriptions to attract users. This is especially important when watching videos. The description can really convince users to watch the video instead of scrolling through it.

There are several ways to optimize your description that have been proven to increase video views:

  • Your description should be long enough to generate interest, but not so long that users don't feel compelled to watch the video. It's like the title of a blog post. Keep this in mind, a video offers more context than a still image. However, numerous studies have shown that there is no specific best title length. Check out what works best for your audience.
  • If the caption is long, put the most important and interesting stuff in front of the "see more" button. Use line breaks to break up a long title into more manageable chunks.
  • Use hashtags to increase engagement (as discussed above).
  • Mention and tag relevant users, especially influencers; this can significantly increase your visibility – by an average of 56%. One case study by Tommy Hilfiger found that video views were 3 times higher than average when he tagged and tagged an influencer.

Post during peak hours

While Instagram's algorithm has had some effect on when users see our posts, scheduling videos to go live during peak hours can still make a huge difference. Because most engagement happens with Instagram content very soon after it's posted, knowing when your audience is most active can greatly increase your video's views. Once you have a solid first round of engagement, Instagram will increase your video's reach, further increasing your view count.

Here's the deal; you will need to find out what is the peak posting time for your specific audience. In fact, it can vary widely from brand to brand. According to one study, for example, the best time to post on Instagram is Monday.

However, all studies have something in common. While the exact time may vary, there is a general rule that posting during the afternoon and evening produces the best results. If you carefully test different times, you can easily see the peak hours during the day.

Run Instagram video ads

Instagram ads are not regular posts and they cost money. But it's also a surefire way to get more Instagram video views quickly. If you have a video that you want to show as often as possible, a "video views" campaign is the best option. Thanks to Facebook's amazing generic ad targeting system, Instagram ads can help make sure those views come from the right users.

Instagram ads have been exceptionally effective since their release. Tech company LG proved it when its Instagram video ad campaign reached 16 million relevant users and over 1.7 million interactions. While these are very large numbers (and probably very expensive to obtain), SMBs can replicate these results at an appropriate scale for their brands.

Instagram has historically had higher engagement than other platforms. Its e-commerce brand ads have a higher average CTR than Facebook.

Be aware that Instagram ads typically cost more than their Facebook counterparts, so keep a close eye on ad spend.

How do you promote videos on Instagram? Share your ideas in the comments.

how to get more views and use videos to promote your brand

Reels on Instagram is similar to the TikTok short video feed. They are added to the social network for the entertainment of users. But they can be used to promote your brand. As long as the feature is new, users have a chance to quickly get to the top and get views.

Let's figure out how video recommendation algorithms work, whether they exist at all, how to get more views and use video rels to promote a brand.

How does the Reels algorithm work?

Instagram denies the existence of any algorithm that affects the promotion of posts, accounts and reels. That is, at the moment it cannot be said that there is a clear system that can be hacked to get hundreds of likes.

View this post on Instagram

Publication from Instagram's @Creators (@creators)

In the official account, the social network briefly talked about the ranking of rils, but the public did not learn anything new: view, like, subscribe - classic

Feeds of posts and interesting things are formed depending on interests and behavior of a particular user, taking into account several factors. For convenience, I divided them into two groups.

Behavioral:

  • User activity. The social network studies your interests and the way you interact with this or that content. For example, how much do you watch videos about kittens, which ones do you like, which content authors do you subscribe to, and how much time do you devote to their accounts after subscribing. Based on this, Instagram collects a feed of relevant content (volume and recent) and rills for you in a separate tab. At the same time, you need to remember that video rils is for entertainment, so in any case, when compiling collections, preference will be given to entertaining content.

View this post on Instagram

Posted by ?phoebe ?Ju&Lu ?#justmarried (@phoebe_s.world)

However, you need to be skeptical about everything. For example, even reposting someone else's video can get good views, which is impossible according to Instagram

  • Interaction with the author. How much of his content do you consume, on which of them do you leave reactions and why. For example, if you watched an ASMR video about removing paint from any surface to the end once, Instagram understands that you like it and fills your feed with similar content.

View this post on Instagram

Post from SatisfyingChannel (@oddlysatisfyingchannell)

Therapeutic videos (especially the ones that someone works for) are gaining views quickly. This one got over 74,000

Read also: Instagram chips for business promotion

Information:

  • Technical information about the roller. Duration, quality (resolution and frame rate), audio track, description, tags. That is, the social network should understand as best as possible what kind of file it is, what it is about, and to whom it can be recommended.

  • Information about the author of the video. Activity in the social network, the number of user responses, the number of subscribers are taken into account. In addition, much attention is paid to content topics. So, a video about knitting will get into interesting more often than content on complex social topics (even if it does not violate the rules of the community). Instagram does not focus on the promotion of stars, therefore it shows relevant content and small authors.

View this post on Instagram

Publication from ?? In the description you can find a detailed story about the technique, and in the comments there is a long list of hashtags and questions from students

Read also: How Instagram Posting Time Affects Your Brand Popularity

The social network searches by description for what falls into the range of your interests, generates recommendations. Sometimes it offers something new and interesting, because this is a guarantee of increasing your time online. The more time you spend in it, the more money you can earn from showing ads.

How to get more views for Instagram Reels?

The social network is now promoting a new tool and making it as attractive as possible for content creators. Users are offered as many relevant videos as possible, so even a small account has a chance to collect a lot of views. This motivates me to create as many videos as possible.

View this post on Instagram

Posted by The Unraveller (@the.unraveller)

The video has over 505,000 views, although the account has just over 19,000 followers

follow the rules of the social network and post user-friendly content:

  1. Don't talk about politics, violence, or stories that might shock the user. The social network does not like such videos. Leave all the shock and trash content for other social networks. In order not to experience a drop in reach due to rule violations, check out our article on the shadowban on Instagram.

View this publication on Instagram

Publication from free Russia (@svobodnaya_rossiya)

But there are videos in which everything came together: an unsuccessful theme (politician), reloading from Tiktok - however, they collect more Read also: Content Marketing in an Hour: A List of Useful Platforms for Internet Marketers

  1. Do not post videos with watermarks or poor resolution. Instagram prioritizes unique content, so TikTok reuploads won't get good views. But this rule only works in theory.

View this post on Instagram

Posted by OtrioStationery.com | Bujo?? (@otrio.stationery)

Drawing dog got 28,000 views and over 3,000 likes. What is surprising, because the video is re-uploaded from TikTok

  1. Use popular tracks to accompany the video. The social network reads all the information from the video and gives more views to videos with the most popular music. It is believed that such an algorithm was borrowed from TikTok, but there is a simple logic here: Lady Gaga's music will be filmed more than Vladimir Markin's Lilac Fog song.

View this Instagram post

American Ballet Theater (@abtofficial) post

Ideally, also put a like. Most often, inspections receive videos with animals, intriguing stories, or a story about the progress of work.

View this post on Instagram

Post from Vash Restorator Workshop (@your_restavrator)

Feel free to show off your work and new interesting projects. For example, a book restorer shares stories about the rarest Soviet books in his account

Read also: Guides on Instagram: why they are needed, how to make your own and whether they are worth doing

  1. If you sell products using an account, then show the product from all sides. For clothes, try-on videos are suitable, and for decor or furniture, assembly tutorials.

View this post on Instagram

Post from STAYHOME DESK transforming table (@stayhomedesk_moscow)

The creators of the remote desktop showed all the assembly steps

If you do not have video editing skills or want to learn something new to promote your account, then post a task on the Workspace platform and professionals will help you with promotion.


Learn more