You may already post stunning photos and videos on your business’ Instagram and IGTV feeds, but if you’re not giving proper attention to your social media marketing copy, especially your Instagram captions, you could be losing out on a key opportunity.
Instagram captions can be used to serve your business by:
A strong visual on Instagram can make users “slow their scroll” and stay locked on your post, but a carefully thought out caption can do a lot more heavy lifting in terms of marketing and sales.
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Compelling captions can create more engagement, which is critical when it comes to Instagram’s algorithm. Strong copy in your caption shapes your brand’s story and personality, which in turn helps your followers realize they need what you’re selling. In short: Instagram captions can help elevate your company’s social media success—and that can improve your bottom line.
In its simplest form a good Instagram caption is one that provides context, adds personality, educates your audience, and inspires your followers to take action.
Taylor Loren, in an edited excerpt from the course How to Make Money on Instagram
With the recent updates to Instagram’s algorithm, your posts are more likely to be served (or “seen”) if the platform likes your Instagram engagement rates. This metric looks at whether you are receiving a lot of user comments on a post and whether you are responding to these comments.
These changes mean that simply having a large number of followers no longer guarantees your posts will be seen—as counterintuitive as that may sound.
Earlier this year, Instagram explained how its algorithm works, saying, “What shows up first in your feed is determined by what posts and accounts you engage with the most, as well as other contributing factors such as the timeliness of posts, how often you use Instagram, how many people you follow, etc.”
What does this mean? For starters, what shows up at the top of an Instagram user’s channel is based on the user’s own activity. So, as a business, you need to entice users to engage with your post, whether that means staying on it for a few seconds, or liking, commenting on, or sharing it. (More on how captions can help achieve these actions coming up.)
I spoke with two Instagram marketing experts to get their insights on how to write captions for Instagram posts that can help improve your sales, reach, and brand affinity.
Meet the experts: Jason Portnoy, president of JPORT Media, a full-service digital marketing and ad agency; and Ashlyn Carter, copywriter and messaging strategist at Ashlyn Writes and founder of the website Ashlyn Writes and the accompanying Ashlyn Writes Shop, powered by Shopify.
Before diving into Instagram caption writing, go back to the primary goals of your Instagram strategy and let them guide you. Common overarching goals include:
If you have an Instagram Business account, you can invest in sponsored posts to ensure your photos are seen by a targeted audience.
When putting ad dollars behind a sponsored post (also known as a “promoted post”), it’s worth noting that there are several predetermined calls to action for you to choose from. You can also check our guide on how to get followers on Instagram to learn about 15 tactics to grow your Instagram followers.
Supported call-to-action button options include: Contact Us, Learn More, Book Now, and Download. And thanks to Instagram’s Shop tab and product tagging functionality, Shopify merchants can enable their Instagram accounts to provide users with more about their products with a single tap, and even take users directly to their Shopify store to make a purchase, all within the Instagram app.
If you’re running a purely organic campaign without investing dollars in Instagram ads, then there are two main goals you’ll want your call to action to achieve:
Remember, you can’t place clickable links in organic posts, which means you have to direct users to click the link in your Instagram bio in order to visit your website or product page.
Linkpop allows you to create a custom landing page where you can curate different types of content under one URL. You can also check our guide on how to get verified on Instagram as a verified account represents authenticity and builds trust.
After a couple lines of text, Instagram hides the rest of your caption behind a “more” link, so include important details in the beginning. Only about the first sentence will be seen in a user’s Instagram feed, so make sure it’s compelling or asks a question—and don’t put your call to action at the end.
“Treat the initial copy of your Instagram caption like you do with marketing on any other medium: lead with the hook!” says Carter. “When I front load my captions before the line break—that ‘More’ option Instagram gives you to keep reading past the first two lines—and get to the good stuff first, I see better engagement.”
Each post should have a purpose and intention, so lead each one with its specific goal and let that goal dictate the call to action.
What do you want followers to do:
The key is to encourage engagement in order to create a sense of dialogue and conversation. This is also a way to work around Instagram’s algorithm, which looks at engagement as a metric to serve your posts to followers. Encouraging engagement also increases the likelihood your post will appear in other users’ feeds as a “recommended account” to follow.
Here are some actions you can encourage in your caption:
“Offer tips and tricks,” says Portnoy, “or any kind of information to help educate or inform to increase the added value of your Instagram post.
” Adding value within your Instagram captions will help the user and make the post more likely to be shared and bookmarked.
Learn more: How to Use Instagram Stories for Your Business
Authenticity matters most. In content and captions, put your real self out there and write as you speak. You may want to be strategic and intentional, but you also want to come across natural and like a friend to the user.
You’re more likely to think strategically and distraction free if you write your captions on another platform. “I have a clearer head if I get myself off my phone when drafting Instagram captions for my business,” says Carter. “My go-to is Plann for desktop, so I can batch write a slew of captions, come back and edit them, and schedule them to post. That way, I’m not swallowed up by notifications and comparison. I’m writing with a level head and with my marketing goals in mind.
”
Remember, when drafting, keep your campaign and engagement goals at the focal point of your Instagram caption. Try coming up with a few alternative ideas for your captions, as the first one you write won’t necessarily be your best. Let your creativity breath, and have fun with the process.
Avoid being neutral—add personality and spice to your captions. “I try to add in two to three sensory words, phrases, or anecdotes that paint a picture,” Carter says. “So describe touch, taste, sound, sight, emotion, feel. Get specific. Don’t just say ‘Tex-Mex.’ Say ‘salty corn chips dunked in guacamole washed down with tart margaritas.’”
Sprinkle in emojis to add some extra flavor and animate your captions. Relevant emojis placed at the end of sentences or paragraphs can also serve as “bookends” and aesthetically break up long strings of copy.
Emojis are also a great way to direct readers to take a certain action, such as clicking the link in bio.
But if you use emojis, make sure they jibe with your tone of voice and branding. You don’t want to overdo it with a mixed bag of emojis, especially not in the same caption.
If you are working on your brand voice and identity and outsourcing the Instagram caption writing to a freelancer, determine a set of emojis that make sense for keeping things consistent and on brand.
Need some inspiration on which emojis to use for a link in bio callout or to call attention to important text within a caption? Here are some of my favorites:
👉 👆 💥 🔗 🎯 📌 📍
Like most marketing strategies, the copy in your Instagram caption is about quality over quantity. It can be short and snappy or feature longer, more in-depth text.
According to Portnoy, there’s no right or wrong length when it comes to caption writing. “If your post adds value or is interesting, people will read it,” he says. “However, if you’re in doubt whether a post is too long, you’re better off erring on the short side.
”
Instagram hashtags are a key way to make your posts searchable, so be sure you leverage them properly. They function like keywords, as they have tracking and searching capabilities.
You may have noticed brands grouping relevant hashtags at the end of a caption or below the “More” tag to keep things looking clean. Some even add several lines of space with periods to set apart the hashtags and really tuck them away from the description space. This is acceptable, but be open to sprinkling some hashtags within the caption to give it dimension.
So how do you know which hashtags to use? Aim for a mix of branded (a signature hashtag you create for your brand), community (used by people in the same industry as you, or used by the influencers you are attempting to attract), product, and other relevant trending hashtags.
Inform your content marketing by taking note of the hashtags used by your competitors, your audience, influencers, and industry leaders.
Short and sweet Instagram captions are useful when the photo can say it all. Take this example from The Sill, a business that ships beautiful house plants straight to your door. It uses a photo that shows off how people are decorating their homes with the houseplants they order.
What is The Sill doing well with its Instagram caption?
Longer Instagram captions are useful to add context about the image, like with educating or storytelling to further engage readers. Take this example from Soko Glam, a store specializing in Korean beauty products.
It would be easy for Soko Glam to simply post announcing its number one product in the cleanser category, but that’s not its method. Instead, it’s shared the use case of its product and how this cleanser tackles customer pain points.
In fact, Soko Glam has prided itself on going against the grain with lengthy but informative Instagram captions—so much so that it has caught the attention of Instagram and been used as an example for other businesses.
What is Soko Glam doing well with its Instagram caption?
Learn More: How to make money on Instagram
3.
How to use sassy Instagram captions: Adam J. KurtzBold and occasionally brassy Instagram captions can be used when the tone resonates with your audience, brand, and products. Adam J. Kurtz is an artist and author whose illustrative work is rooted in honesty and a little dark humor, so as you can imagine, his Instagram captions look to push boundaries. But he doesn’t infuse attitude into his Instagram captions for the sake of writing them that way—it’s consistent with his branding across all of his products, down to the slides in his public speaking.
What is Adam J. Kurtz doing well with his Instagram caption?
Funny Instagram captions are useful if your product or service has humor inherently injected into it.
That’s certainly the case for A Shop of Things, a store that’s filled with cute prints, funny embroideries, awesome pins, and must-have patches. Anyone living in a big city knows first-hand that the sum of their rent doesn’t always equal the quality of their apartment, so A Shop of Things uses funny captions to match its funny products related to the subject.
What is A Shop of Things doing well with its Instagram caption?
Writing a seasonal caption is a smart way to mix up your Instagram marketing by taking a break from the usual programming with something timely. Let’s look at a couple of examples for summer and winter Instagram captions.
Letterfolk is extremely talented at placing its products alongside photos that capture the essence of everyday life.
In this example, it capitalizes on knowing that someone always has a friend who can’t wait for summer to be over so they can start enjoying the fall comforts of sweaters, pumpkin-spice lattes, and colorful trees.
What is Letterfolk doing well with its Instagram caption?
In this example, Vaute Couture, a worldwide clothing brand that specializes in vegan apparel and animal friendly designs, collaborates with popular vegan chef Chole Coscarelli to model a winter coat at the time of year people typically start to invest in winter apparel. It’s worth highlighting how it has aligned the brand’s mission and marketing messages with an influencer that shares the same vision and mission.
This is the pinnacle of Instagram influencer marketing.
What is Vaute Couture doing well with its Instagram caption?
If you’re a merchant like Verameat, a brand that crafts jewelry, it doesn’t always make sense to use professional photography to showcase bespoke pieces. In this case, Verameat has opted to use a selfie to show off its new Halloween-themed jewelry collection.
What is Verameat doing well with its Instagram caption?
Before you get back into caption creativity mode, consider these final pointers to help maximize your brand exposure, captivate your audience, and start achieving your campaign goals.
The easiest and fastest option for adding blank or “white space” in Instagram captions is by using symbols. Using spaces is particularly useful for keeping hashtags under the “More” tag. Follow these steps to add space in your Instagram caption:
Captions for Instagram posts can be as long as 2,200 characters and can contain up to 30 hashtags. To write engaging Instagram captions, be sure to follow our best practices. To add more insight or more hashtags, use the comment option where you can add a further 2,200 characters and up to 30 more hashtags.
Before finalizing your captions, consider the following questions (you may want to bookmark this and keep it handy):
Make an effort to be intentional with your posts and avoid posting for the sake of posting. A user will sooner unfollow your account because they feel your posts aren’t adding value than because you aren’t posting daily.Free Webinar: How to Grow and Monetize Your Instagram Account
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When it comes to branding, there’s a useful principle to consider known as attracting and repelling, popularized by photographer and strategist Jasmine Star. Essentially, having your brand identity locked down will guide the words and tone you use. And since you can’t be everything to everyone, your branding likely will attract the right clients and repel the wrong ones. That said, focus on your potential customer and how to attract them. This will help keep your eyes on the prize and guide how you’re writing your Instagram captions.
While being strategic is key, this is also an opportunity to show off your brand personality. So make sure you’re combining your brand’s unique point of view with Instagram’s more lighthearted tone. The message is the medium, after all.
Here are 6 great examples of effective Instagram captions:
Compelling captions shapes your brand's story and personality, which in turn helps your followers realize they need what you're selling.
In short: Instagram captions can help elevate your company's social media success, and that can improve your bottom line.
Instagram is an image-first social platform. If your photos and videos aren’t up to scratch, you’ll have a hard time finding success.
But even great images and videos can fall short of expectations if you’re a slouch in the Instagram captions department. The words that accompany your graphics are a key component of building a brand on the network, and especially forming a connection with fans and followers.
The best Instagram captions can add context to your posts, show off your brand’s personality, entertain the audience and/or compel people to take action.
Captions can be up to 2,200 characters in length and include up to 30 hashtags.
That said, most captions are nowhere near that long or stuffed with that many hashtags. No matter the length, the important thing is for your Instagram captions to grab attention and be easy to read and follow.
Here, you’ll find 264 Instagram captions you can model or just copy-and-paste directly into your own Instagram posts. At the end of the list, we’ll also provide a few tips for writing effective Instagram captions of your own.
264 good Instagram captions for any type of post
6 helpful Instagram caption tricks
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
264 good Instagram captions for any type of postShort Instagram captionsShort Instagram captions are the way to go if you want followers to see your whole caption without having to tap More.
This example from Vancouver-based pizza shop Grano proves that sometimes, two words are just enough:
One-word Instagram captionsWant to go even shorter than short? Try a one-word caption.
You may want to boost these captions with an appropriate emoji.
Funny Instagram captions might not work for every brand, but when the time is right, a little humor can be just the thing to inject some life into your Instagram feed.
As the weather starts to improve, Instagram comes alive with flowers and sunshine. Here are some captions to add some pizazz to le printemps.
Perhaps the most Insta-worthy season, summer offers plenty of great photo ops—and the captions to match.
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Fall Instagram captionsAs you’ve already seen, seasonal Instagram captions can help you keep things fresh throughout the year.
Here are some great options for fall.
Snow, lights, the holidays—winter is full of special moments to capture for the ‘Gram.
Look at this adorable snowy caption from Lee’s Donuts:
Beach Instagram captionsFrom sunny summer days to moody winter storms, beaches provide loads of material for Instagram content.
Whether it’s your birthday or you’re wishing a happy birthday to a fellow Instagrammer, birthdays are a great excuse to celebrate on Instagram.
Not your birthday? You could also celebrate the anniversary date of a product or business.
Ah, the ubiquitous selfie. Love ‘em or hate ‘em, you’ve got to caption ‘em.
If your significant other tends to share your Instagram space, check these Instagram captions for couples.
Sometimes, someone else’s words perfectly capture everything you want to say.
” –Maya AngelouWe’ve got a whole blog post explaining how to use hashtags effectively in Instagram captions, but here are 10 popular hashtag picks to try, along with the total number of postings for that hashtag.
Here’s everything you need to know to create your own original Instagram captions that work.
1. Know your audienceThe better you know your audience, the easier it is to tailor your Instagram marketing strategy to their needs and expectations.
Instagram demographics tell us that the largest group of users is 25 to 34 years old, and that women very slightly outnumber me on the network. But those are the broad strokes. In order to create the best Instagram captions for your audience, you need to understand who’s following you and seeking out your content.
How old are they? Where do they live? What sorts of jobs do they have? What do they do outside of work? Our post on social media audience research can help you figure this out.
To further define your audience, it’s a good idea to create audience personas. This helps make sure you think of your audience as real people with real preferences you can speak to.
Once you know who you’re talking to, you can answer questions that will inform what you put in your captions:
This example from bidet producer Tushy showcases the brand’s good understanding of their following. This type of edgy humor wouldn’t necessarily sit well with other audiences:
2. Identify your brand voiceIf you haven’t identified your brand voice as part of a broader social media marketing strategy, ask yourself: ‘What are the qualities and values I want my brand to embody?’ Make a list and use it to shape your voice.
You might also try jotting down a few adjectives that describe your business and use those to find the right tone. “Bold,” “curious,” and “authoritative” might make sense for a travel brand, for example.
In general, Instagram users don’t expect a formal or serious tone. Of course, it depends on the industry and audience, but you should strive to keep things light, use humor where appropriate, and show personality. For some Instagram post inspiration, check out this episode of Fridge-worthy, where our social media experts break down why this sparkling water company’s brand voice is SO GOOD:
3. Place the most important words at the beginning of the captionIf you want your entire caption to display “above the fold,” stick to 125 characters or fewer.
After that, followers will have to click More to see the rest of your text.
So, don’t bury the lead. If you’re going to use a longer caption, make sure to put the most important and attention-grabbing info right upfront. Put any @mentions and hashtags at the end.
In this example, it only makes sense that information about the giveaway is front and center. After all, that’s what this post is all about, and the bold intro helps grab the audience’s attention.
4. Use hashtags wiselyUse hashtags that are relevant to your post and target audience. Don’t use so many that they crowd your copy and make it difficult to read.
If you want to use several hashtags but don’t want to clutter your caption, group your hashtags in one “paragraph” at the end of your post.
5. Ask a questionAsking a question in your Instagram caption is a sure way to spark engagement with your post. Engagement is a key component of the Instagram algorithm.
It also creates a great opportunity to interact with your audience.
You won’t likely want to ask a question in every Instagram caption, but this is a good strategy to employ from time to time. Just make sure that you monitor your comments and get engaged in the discussion your question sparks.
6. Use a call to actionIf you want people to take a specific action after viewing your post, don’t be afraid to say so. If you want people to visit your website, direct them to the link in your bio.
In this example from clothing brand Frank and Oak, the caption includes a call to action asking the brand’s followers to post pictures using a branded hashtag.
Interesting note: We recently ran an experiment and found Instagram posts that included the phrase “link in bio” in the caption slightly outperformed other posts.
Or if your post is shoppable, encourage users to check out the featured products.
Your call to action may be the most important part of your Instagram captions, so write it carefully, give it an edit, and maybe even do some testing to see what works best.
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Instagram often comes across accounts with unusual fonts. In the account name, profile description or post text.
This article will tell you how to make a beautiful font on Instagram, where to find fonts and how to use them.
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Read also: 10 best Instagram promotion courses
In Instagram there is no way to choose a text font or add your own.
Everything is done through third-party apps and websites.
All of them work by analogy:
Important: most sites and applications work only with the Latin alphabet. And if there is Cyrillic, then there are fewer font options.
This is interesting: How to make a mass mailing to Direct Instagram
copy fonts to other social networks / messengers. nine0003
This app is available for both Android and iOS.
Step 1. Open the application, write the text in a special field at the top of the screen.
Step 2. This word is displayed below in different fonts. Select the one you want, click on the green "Copy" button.
Step 3. A window pops up that the word has been copied. You can go to Instagram by simply minimizing the first app and opening Instagram. Or you can jump right in by clicking on the “Instagram” button inside Fontify. nine0003
Step 4. In Instagram, open your page and click "Edit Profile".
Step 5. Open the desired field, for example, bio and paste the copied text there. We save the changes.
Here's what happened:
By analogy, you can add an unusual font to a username or post.
Next, let's look at other applications and services for decorating text using various fonts. nineSee also
The selection contains mainly Android applications, if you have iOS (or these applications are not supported by the Android version) - it's okay.
All of these applications work in the same way. To find an analogue, use the keywords "Cool Font", "Fancy Font", "Fancy Text", "Font for Instagram", "Fonts for Instagram". Or use our list (at the end of the section). nine0003
Fonts for Instagram - Cool Font, Fancy Text Styles. Fonts from the application are supported in all popular Western social networks and instant messengers. In addition to fonts, there are emojis that can also be added to text. One of the most popular apps with over 5 million downloads.
IG Fonts. You can change fonts not only for bio, but also for stories.
Cool Fonts. Minimalistic text generator. We write a word, copy, paste. nine0003
Fonts for Instagram. Works similarly to the previous one.
Stylish Fonts. Font generator and mini image editor. There are over 120 fonts.
Analogs for iOS - Fontasy - Font Browser (more than 600 fonts), Fonts for Instagram - Fontfull, TikFonts - Keyboard Fonts, Premium Fonts for Instagram, Cool Fonts - Fancy Fonts.
There are also applications that allow you to add a keyboard with fonts to the main one. In this case, you do not need to jump from application to application, but you can immediately write in the selected font. For Android, you can use Fonts+: emoji, font keyboard. It has over 300 fonts available. Analog for iOS - Fonts for Instagram Keyboard. nine0010
You can use sites to not download anything to your device. If you want to edit your profile through the web version of Instagram, then using the site is also more convenient.
List of sites:
Coolsymbol.com is the most famous website for social media fonts. Just write the word in the search bar and copy.
Fontspace.com is a site where you can download fonts for your computer. To make a beautiful font on Instagram, you need to go to the "Font Generator" tab. Works the same as the previous one. There is also a separate section with emoticons.
nine0003
Fsymbols.com is a site with fonts, emoticons, ready-made keyboards. There is a section where you can apply the font to the letters individually. That is, you can make a word, where each letter will have its own font.
Important: to use this method for Instagram, you will first need to transfer the letters to a text editor, and then copy the whole word and transfer it to the Instagram profile.
Lingojam.com is a very simple two window site. In the left we write the word, in the right fonts appear. About 100 options are available for selection. nine0003
Fancytextguru.com - similar to the previous one, but with many more fonts.
A couple more analogues - Fancytextpro.com and Fancyfonts.top.
Adding a fancy font to Instagram is easier than you think. But if you use Instagram to promote your business, choose fonts that match the style of the company.
And they read well too.
If you have a serious business, and in the profile text with flowers and unreadable squiggles, on the contrary, this can harm promotion. Perhaps you don’t need an unusual font at all - it’s more important to pay attention to the design of the profile as a whole. Add an avatar, add contacts, write a suitable description, develop your own style for the content. nine0003
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Beautiful photos and captivating videos are important, but by no means the only component of successful promotion on Instagram.
In addition to visualization, users also need semantic load in the form of a formatted, easy-to-read description. nine0003
A well-formed signature, as part of the overall composition, will give the post additional value, focusing on the points you need. We are talking not only about literacy and the logical construction of phrases, but also about their processing: working with headings, paragraphs, lists, fonts. The edited text on Instagram is easier for readers to perceive, keeps them on the page, increasing loyalty to the author.
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Today you are waiting for 7 simple tricks of the perfect text, which not everyone knows about. Spend five minutes reading this article and you will have a clear advantage over your competitors!
Read also: Free ways to promote on Instagram
Formatting in the social network leaves much to be desired, but even here, if desired, you can bring text information to perfection.
An original, well-defined headline is already half the battle. With it, you will interest users, and they will read the entire text to the end. By default, Instagram does not allow you to design a title, as well as a subtitle, but you can apply the following tricks:
These techniques will be discussed in more detail later.
Nobody likes reading monolithic "sheets" of text! nine0003
Hidden space can also be used in the mobile version. The algorithm of actions is as follows:
For better understanding, paragraphs can be separated by emoticons.
This formatting makes it easier for the reader to find the main points. Lists and sections are easy to hit with dashes, arrows, and emojis. They are suitable both for numbering and for highlighting the main theses.
Do not overdo it with the number of emoticons, otherwise you will achieve the opposite effect - make the text difficult to read!
You can manually align the post by copying hidden spaces on the mobile version. Use as many characters as you need for nice formatting. Be sure to check the final version so that you can make adjustments if necessary. nine0003
The disadvantage of this solution is the fact that your efforts will be invisible in the web version.
Fortunately, Instagram is used mainly from phones - their owners will definitely appreciate the formatting.
The appropriate use of original fonts will attract the attention of users and set you apart from your competitors.
You can make the text memorable in the following ways:
Please note that many applications work exclusively with Latin letters, without modifying the Cyrillic alphabet!
Article in the topic: How to beautifully design an Instagram profile
Stories provides a lot of tools that can decorate the text.
Using the palette, you can select a word and change its color. nine0003
In addition, there is the possibility of adding a shadow, background, adjusting the size and type of font.
This is interesting: The Complete Guide to Instagram Stories
With Renotes or spectrox, which works like two windows, you can cross out words and whole phrases and then copy them to Instagram. The functionality of the services also allows you to highlight text in italics or bold, mirror it. nine0003
There are unwritten rules for the use of these devices:
You can't add an active link to regular posts.
