What are Instagram hashtags?
Top Instagram hashtags
Types of popular Instagram hashtags
Instagram Hashtag FAQs
7 tips for how to use hashtags on Instagram
Instagram hashtags can make or break your Instagram marketing strategy. Use them correctly and you’ll get your posts seen by more people likely to be interested in your products or brand.
But use the wrong and you can actually do damage, from annoying potential followers to getting penalized by Instagram’s algorithm.
To use hashtags for Instagram effectively, you need to understand exactly how they work, and put some thought into a strategy.
You’re in the right place to do just that. Watch our video below, or read on!
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
A hashtag is a combination of letters, numbers, and/or emoji preceded by the # symbol (e.g. #NoFilter). They are used to categorize content and make it more discoverable.
Hashtags are clickable. Anyone who clicks on an Instagram hashtag or conducts an Instagram hashtag search will see a page showing all the posts tagged with that hashtag.
Hashtags are an important way to expand your Instagram audience and get more reach. When you use a hashtag, your post will appear on the page for that hashtag. If you use a hashtag on your Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page.
People can also choose to follow hashtags, which means they could see your hashtagged post in their feed even if they don’t follow you (yet).
Instagram hashtags can be a great way of building community online so people are motivated to engage with your brand. For example, as the way people work out suddenly changed in 2020, Nike Los Angeles used the #playinside hashtag to feature local people getting active in their homes.
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A post shared by Nike LA (@nikela)
All that being said, times they are a changin’. We recently ran an experiment looking specifically at the effectiveness of Instagram SEO vs Hashtags in 2022. And the results, well let’s just say they were eye-opening.
Check out the article or watch the video below to see what we found:
These are the top 50 hashtags on Instagram:
8M)Popular B2B Hashtags
2M)Popular B2C Hashtags
7M) Keep in mind that the most popular Instagram hashtags are not necessarily the most effective.
A large number of posts may mean lots of people follow that hashtag, but it also means there’s a ton of content on it and your posts might get lost. Instagram suggests using a combination of popular and niche hashtags to reach different audiences, from broad to specific.
Instagram breaks hashtags down into nine distinct types:
Product or service hashtagsThese are basic keywords to describe your product or service, like #handbag or #divebar
Niche hashtagsThese get a little more specific, showing where you fit in the context of your industry, like #travelblogger or #foodblogger
Industry Instagram community hashtagsCommunities exist on Instagram, and these hashtags help you find and join them. Think #gardenersofinstagram or #craftersofinstgram
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Special event or seasonal hashtagsThese can refer to real holidays or seasons, like #summerdays, or they can be used for all those National [Thing] Day holidays, like #nationalicecreamday or #nationalnailpolishday
Location hashtagsEven if you geo-tag your Instagram post, it can still be a good idea to include a hashtag that refers to your location, like #vancouvercraftbeer or #londoneats
Daily hashtagsEvery day has plenty of its own hashtags, from #MondayBlues right through to #SundayFunday.
We created a whole list of daily hashtags for you to choose from if you’re looking for an easy source of hashtags to add to your posts.
These hashtags combine elements of product hashtags, niche hashtags, and community hashtags. Basically, they’re phrases people use on Instagram to connect to existing communities in a slightly insider way, like #amwriting or #shewhowanders
Acronym hashtagsPerhaps the best-known acronym hashtag is #TBT for Throwback Thursday. Other popular acronym hashtags include #OOTD for outfit of the day, #FBF for flashback Friday, and #YOLO for you only live once.
Emoji hashtagsThese hashtags can include emojis on their own, like #????, or words or phrases with emojis attached, like #sunglasses????.
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A post shared by Cartems Donuts (@cartemsdonuts)
Branded hashtags are another great option for businesses on Instagram.
We’ll get into more details on those later in this post.
How many hashtags to use on Instagram
How to hide hashtags on Instagram
How to find trending hashtags on Instagram
How to search multiple hashtags on Instagram
How to find the best Instagram hashtags for YOUR brand
You can include up to 30 hashtags on a regular post, and up to 10 hashtags on a Story. If you try to include more, your comment or caption won’t post.
That said, just because you can use that many hashtags for Instagram doesn’t mean you should. There’s no right number of hashtags for every business, or even for every post by the same business.
The consensus is that about 11 hashtags is a good number to start with. But the most common number of hashtags to use on Instagram is between 3 and 5.
You’ll need to do some testing to determine what works best for your particular business.
When you’ve spent time crafting a great Instagram caption, you may not want to end your post with a prominent collection of hashtags. Fortunately, there are a couple of easy ways to make your hashtags less visible.
How to hide Instagram hashtags in a comment:
Source: VW on Instagram
You can also use hashtags within the caption itself without them being super-visible.
How to hide hashtags on Instagram StoriesView this post on Instagram
A post shared by Rocky Mountain Soap Company (@rockymountainsoapco)
You can hide hashtags on Instagram Stories, too. One option is simply to minimize the appearance of your hashtags by pinching and shrinking them to make them quite small.
You can also tap the hashtag sticker to change it from a white background to a semi-transparent one.
If you want to hide your hashtags entirely, you can paste an emoji, sticker, or GIF overtop to obscure them.
Source: Christina Newberry
Unlike Twitter, Instagram doesn’t publicize a list of trending hashtags. However, if you search for a hashtag on Instagram, you’ll see how many posts use that hashtag. You’ll also see a list of other popular Instagram hashtags using similar words, with post counts included too.
Source: Instagram
To search for a hashtag on desktop, enter the hashtag including the # symbol into the search box. On mobile, enter your search term in the search box, then tap Tags.
If you’re paying attention to your Instagram feed, you’ll learn to quickly spot trending hashtags as they emerge. Don’t be too quick to jump on a trend, though. Only post using a trending hashtag if it really makes sense for your business, and for the specific content in your post.
The easiest way to search multiple hashtags on Instagram is to set up search streams in a social listening tool like Hootsuite to track the hashtags you’re interested in so you can see all the relevant content on one screen without having to conduct each one as an individual Instagram hashtag search.
Source: Hootsuite
Instagram business profiles can conduct up to 30 unique hashtag searches in any given seven-day period.
We wrote a full post about the benefits of social listening if you want to dig deeper into how this works.
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
Get the free guide right now!
Here’s the truth. You could upload your photo to one of the many Instagram hashtag generators out there and get a bunch of free suggestions for hashtags.
But, these suggestions aren’t going to be as strategic and effective as doing the research yourself.
Here’s some tips to try for coming up with Instagram hashtags that will actually drive reach and engagement.
You don’t necessarily want to model your competition’s strategy too closely, but taking a look at the hashtags they use can give you some good clues about what’s working for others in your industry.
Maybe you’ll discover new hashtags to add to your repertoire. Or you could decide you don’t want to compete for the same eyeballs, in which case you can search for alternative hashtags to use.
After all, if your audience is already using a certain hashtag, then other people just like them are probably using it too. Finding these existing Instagram communities is a great way to expand your audience and reach the people who are most likely to be interested in your business.
Keep an eye on your top followers and see what hashtags they’re using. Instagram’s search tool can give you some additional information about which hashtags the people you follow care about. When you conduct an Instagram hashtag search, the search tool will show you if anyone you follow also follows that hashtag. (Note that this only works on mobile, not on desktop.)
Source: Instagram
On any hashtag page, right above the “Top” and “Recent” tabs, you’ll find a list of related hashtags that you can scroll through by swiping left.
Source: Instagram
This is a great way to find relevant hashtags that might be a bit more niche than the big keyword-based hashtags you originally searched for. That means a more targeted audience with less content to compete with. These can be some of the best hashtags for Instagram brands wanting to connect with passionate communities.
The best hashtag for your brand may be one you create yourself.
A branded hashtag is simply a tag that you create to promote your own brand or campaign.
You can then let your audience know about your hashtag by including it in your Instagram bio and highlighting it in your captions and Instagram Stories. You could also consider running a contest with a branded hashtag to popularize the hashtag while also collecting user-generated content.
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A post shared by lululemon (@lululemon)
Source: Lululemon on Instagram
Make sure to follow your branded hashtag, both within the Instagram app and using a stream in your social media dashboard, so you can monitor how it’s being used. Look for opportunities to reshare great content or connect with influential members of your audience.
To follow a hashtag within Instagram, simply tap it, then tap the blue Follow button on the hashtag page.
Source: Instagram
Coming up with the right hashtags for every. single. post. is a lot of work.
Enter: Hootsuite’s hashtag generator.
Whenever you’re creating a post in Composer, Hootsuite’s AI technology will recommend a custom set of hashtags based on your draft — the tool analyzes both your caption and the images you’ve uploaded to suggest the most relevant tags.
To use Hootsuite’s hashtag generator, follow these steps:
That’s it!
The hashtags you selected will be added to your post.
You can go ahead and publish it or schedule it for later.
If you’ve made the switch to an Instagram business profile, you have access to post insights that tell you how many impressions you received from hashtags.
1. Select the post you want data on and tap View Insights below the post on the left.
2. Swipe up to see all the insights for that post, including the number of impressions from hashtags.
This data helps you figure out which hashtags are most effective for improving reach.
Hashtag pages have an Instagram Story icon in the top left corner. Click on it and you’ll see a collection of Stories posts tagged with the hashtag from people with public profiles.
Source: Instagram
There are two ways to add hashtags to your Stories. The first method is to use the hashtag sticker.
Source: Instagram
Or you can simply use the text tool and the # symbol to type out the hashtag the same way you would on a photo or video post.
When inappropriate content becomes associated with a hashtag, Instagram might ban that hashtag.
This doesn’t mean that you can’t use it at all. Instead, it means that if you click on the tag, you will only see top posts. You won’t see recent posts, and there won’t be any Stories associated with the hashtag.
Here’s what it looks like when you run into a banned hashtag:
Source: Instagram
The only way to know if a hashtag is banned is to check it before you use it. This is a good practice to put in place every time you add a new hashtag to your repertoire. Using banned hashtags can cause a drop in engagement, as your use of legitimate hashtags might also become less effective because you could be dropped in the algorithm.
Even if they’re not banned, you should avoid hashtags that shamelessly solicit likes and followers. Examples include #followme, #like4like, #follow4follow, #tagsforlikes, and so on.
Using these will attract bots, spammers, and other Instagram users who have no intention of engaging with you in any meaningful way. They also show your followers that your brand is okay with engaging in spammy behaviour. And that’s not a good look.
Hashtag pages are a great way to expose your content to a new audience, especially if you can get featured in the Top section.
Hashtag pages show off all the content associated with a specific hashtag. If someone searches for a post and yours is the most recent with that hashtag, it will be the first thing they see in the Recent section.
Of course, it’s much easier to stay at the top of the Recent section for a less-popular or really niche hashtag.
Keep in mind that the Recent section is sorted based on when each post was originally shared.
If you add hashtags later, either through a comment or by editing the caption, this won’t bump your post up for recency.
It might be tempting to simply copy and paste the same long list of hashtags on every post, but don’t do it. Instagram’s community guidelines clearly state that “posting repetitive comments or content” is not okay. If you use the same hashtags for every post, your content will be penalized by the algorithm.
When you create a post, only use hashtags that make sense. If you tag a post with #wanderlust, for example, your content must be something globetrotters will want to comment on, like, and share.
It’s not about getting seen by a lot of people, it’s about getting seen by the right people. That’s how hashtags lead to higher engagement and more followers. Pick and choose the right keywords for each post individually.
Hashtags are often a string of words stuck together.
That can create some problems when it’s not clear where one word ends and the next begins.
One of the worst examples of this was the #susanalbumparty fiasco from way back in 2012. It was a launch celebration hashtag for Susan Boyle’s new album. But read it slowly and you might pick up some words in the middle that clearly make the hashtag a bit… problematic.
Amazon played with this kind of hashtag mistake to promote Top Gear. This was done on purpose, but it would be an easy mistake to combine a possessive “s” and the word “hit” by accident.
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A post shared by Mathew chronic (@clarkson_and_memes)
Brands sometimes also are too keen to hop onto a trending hashtag without fully understanding the context. When the context is challenging, this can create a PR disaster for the brand.
And sometimes a brand just doesn’t check to see if a hashtag is already in use before creating a whole campaign. Burger King was guilty of this back in 2013, when they used the hashtag #WTFF to mean “What The French Fry.”
View this post on Instagram
A post shared by #WTFF (@wtff2013)
Since you already know what WTF stands for, you can probably guess why this was a problem.
If you often use the same hashtags, you can save them in a note to reduce time typing them in over and over.
Wait, didn’t we just tell you not to use the same hashtags on every post? It’s true—you should not overuse the same set of hashtags. That said, it is still really useful to have a list of hashtags relevant to the various kinds of content you post.
You could even create separate lists of hashtags relevant to the different types of posts you create.
Just create a list of hashtags in your notes app, ready to add to your posts.
You can then pick and choose a few hashtags to use each time, rather than having to remember the hashtags or search for new ones for each post. This also gives you the time to check out what kind of content is already being posted for these hashtags, so you don’t make one of the mistakes mentioned above.
Just remember that every one of the Instagram hashtags you use on a post must fit with the content and should not be too repetitive. Don’t copy and paste your whole saved list onto every post.
Manage your entire Instagram presence and save time with Hootsuite. Schedule posts and Stories, find the best hashtags, easily engage the audience, measure performance, and more. Try it free today.
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You know finding hashtags are important, but with millions of posts on social media at your fingertips – how do you find relevant hashtags for Instagram posts? 🤯
Hashtags are one of the most effective ways to get more likes on Instagram.
1. Do Your Research on Instagram Hashtags
2. Find Your Niche Hashtags
3. Check Out Local Hashtags
4. Try Branded Hashtags
5. Use Tools to Find Hashtags
Tailwind’s Instagram Hashtag Finder Makes It Easy!
After all, specific hashtags help your posts get seen by those who aren’t already following you.
That expands your reach faster over time!
Bottom line: If you’re not using hashtags, then you’re not getting as much engagement on your posts as you could be!
According to our data, 9% of Instagram users use no hashtags, and 27% use less than 3 hashtags per post.
Let’s pump that engagement rate up with a few easy steps to find the best hashtags for your Instagram posts. 💪🏻
There’s a hashtag for everything. Yet, not every hashtag attracts your targeted audience.
Start with hashtag research to increase engagement and get more eyes on your posts. Find hashtags for Instagram by doing 2 things.
Now, you have a list of trending hashtags that’ll boost your visibility on Instagram to start you off.
Next, find relevant hashtags specific to your audience and niche. Doing so maximizes your chances of engagement with your core group of followers!
Niche hashtags attract fans with an interest in your brand, services, and products.
First, think about your industry, then do a few hashtag searches for keywords.
Look for hashtags with less than 500,000 posts as well. These are low volume hashtags that help your brand stand out against less competition.
And Don’t forget to save your hashtags in hashtag lists to make posting on Instagram easy!
Providing local services or products? You might want to target a specific area. Just enter a few location-based keywords terms into the search bar for hashtags in your area. Here’s how to find local hashtags on Instagram:
Always include one or more branded hashtags on your Instagram posts!
Doing so helps you track brand recognition and reach.
Plus, it’s a great way to get your fans involved.
Followers who use your branded hashtag while sharing user-generated content on Instagram keep your branded hashtag page thriving and give you plenty of materials!
Make sure to call out your branded hashtag in your Instagram bio so your existing followers and new ones can join the fun!
But, if you don’t have a big following, then branded hashtags won’t give you a lot of traction at first. That’s why it’s essential to find hashtags for Instagram in many different ways!
If you’re stuck on how to find hashtags, then consider using Instagram hashtag tools. Free or low-cost apps help you find high and low volume keywords.
After all trending hashtags frequently change, so you’ll need to stay on top of your hashtag game with regular hashtag research. This can get time-consuming, though.
That’s why it’s advisable to use a tool to find hashtags perfect for your latest campaigns.
Are you ready to find relevant Instagram hashtags? Hashtag Finder suggests Instagram tags as you craft your post in Tailwind.
Type the caption of a draft post, and Tailwind Hashtag Finder suggests related hashtags for you to choose from.
Add any of the suggestions to your caption with one click.
The Instagram Hashtag Finder will immediately update your suggested hashtags accordingly, like magic! 🎩 Try it out for yourself with a free trial of Tailwind for Instagram – no credit card required! 💳
Here are three ways you can use Hashtag Finder to find relevant Instagram hashtags quickly.
Find the right hashtags for Instagram with our smart color-coding system. It uses colors to help you make quick and informed choices between different hashtags.
The colors guide you towards using the “Good” and “Best” hashtags where your post is most likely to be competitive.
But, the color-coding system also alerts you to “Niche” hashtags that don’t get much usage along with “Competitive” tags where your post may get buried.
If you want to see how often a hashtag is used on Instagram, simply hover over a given hashtag, and you’ll see the number of posts attached to that hashtag!
In this extensive post on Instagram hashtag research, we recommend that you use a variety of hashtags:
Just make sure all the hashtags you use are relevant to your post.
Our handy hashtag counter even counts up how many hashtags are on your post. Instagram limits the number of hashtags to 30 per post, so you want to stay under that!
If you’re curious about how many hashtags to use per post and how to brainstorm and deploy them, this Instagram hashtag strategy works for anyone.
Our Hashtag Finder helps you find the right hashtags for Instagram quickly and easily!
See just how intuitive Tailwind’s Instagram Hashtag Finder is in this short demo video.
If you don’t like the hashtags you find, our “Hashtag Shuffle” feature gives you access to every hashtag suggestion we have and updates those suggestions as you add more hashtags or more text to your caption.
If you’re looking for the easiest way to find hashtags for Instagram, Hashtag Finder does the job for you and more.
Hashtag Finder is also available on the Tailwind mobile app (make sure you have updated to the latest version to access it)!
According to a study by Track Maven, Instagram accounts that use 9 hashtags per post get more than 2.5x as much engagement per post as accounts that only use only one, so get tagging!
The fun doesn’t stop there either.
After you find relevant hashtags, then our Hashtag Lists feature is the perfect complement to Hashtag Finder.
Come up with the right blend of tags and copy them into a hashtag list. Next, save it with a unique name. Now you’re ready to add your favorite hashtags to any future post with just a few clicks!
Tailwind Hashtag Lists are already saving marketers hours. Now, you can refresh stale hashtag lists with new tags in minutes with up to 30 hashtags.
Just add an existing hashtag list to your caption and explore the recommendations automatically generated by Hashtag Finder!
And did we mention, you can even tuck your hashtags in the first comment with a click of a button? No more messy captions.
With more features being added all the time, Tailwind for Instagram is an indispensable tool for marketers who want to grow their Instagram presence and find relevant hashtags for their business.
Since we’re an official Instagram Partner, we focus on building a product that helps you build long-term success on the platform!
Don’t worry – we comply with Instagram’s Terms of Service to keep your account (and your personal information) safe.
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There are many theories about popular hashtags on Instagram: how they work, increase reach and help promote your account. We’ll tell you how everything really works and how to work with hashtags, select tags for a post and analyze effectiveness.
A hashtag is a word preceded by a # symbol that acts as a link within a social network.
Users use hashtags to mark posts related to a particular topic. Sometimes personal hashtags are created to separate the posts in the account into different categories. nine0003
On Instagram, you can put up to 30 hashtags under one post. All subsequent words simply will not work as hashtags, but will look like plain text.
Hashtags can be placed not in the body of the post, but in the comments. The main thing is that this comment is left by the owner of the account.
It does not matter how much time has passed between the publication of the post and the addition of hashtags. But if the hashtags are added much later, the post will not reach the top for them: this is greatly affected by the speed of gaining likes, and for old posts it is low. nine0003 There are also
hashtags in stories. They work on the same principle as hashtags in an account: when clicking on a tag, the user goes to the feed with other publications where the same hashtag is used.
Hashtags solve several problems: from contest mechanics to account promotion.
Initially, hashtags were invented to determine the topic of publications: it is really convenient to find all posts about food in one click. And now Instagram hashtags work that way, especially on people's personal accounts. nine0003
Bloggers or brands write about different topics. So that posts in one account do not mix, they use personal hashtags with a category designation, for example: #mashaest, #mashasport, #mashatravels original).
Without hashtags, most contest mechanics would be impossible. By hashtags, the organizers find participants and determine the winner. nine0003
Brands find publications with UGC thanks to hashtags. Users post reviews, photos from establishments, shots of products on their personal pages, but at the same time indicate the brand hashtag.
With the help of the hashtag, the company finds this content and can react to the publication or use the author's post on their page.
Users find new accounts through hashtags and like or follow the account. nine0003
In some areas, unspoken rules have been formed for publishing hashtags, through which you can find the accounts of people or companies that interest you.
For example, nail salons and private masters indicate the hashtag #manicure NAME OF THE CITY (district, metro station). Customers know about this and search for a service in the right place using hashtags.
This is a myth. For several months, the topic of the shadowban has been very relevant for marketers. According to the theory, Instagram bans for some tags, and the account does not appear in the search results for them.
nine0003
Instagram support denied this information. Representatives of the social network explained that the algorithms for generating hashtag results are very complex and not all posts, in principle, can get into this feed. Therefore, sometimes (rarely) the post is not shown by the hashtag, but the point is not at all in the shadow ban.
However, there is a blacklist of hashtags: they are associated with prohibited topics (violence, swearing, sexual content). They are prohibited from being used.
Being in the top 9 posts for a popular hashtag on Instagram can bring additional likes, reach, and sometimes followers.
Hashtags are conditionally divided into:
High-frequency - more than 100,000 publications.
Medium frequency - more than 50,000 publications.
Low frequency - up to 50,000 publications.
Depending on the size of your account, choose the appropriate type of hashtags.
Hundreds of factors affect reaching the top by hashtag, but the main one is the speed of a set of reactions under the post. nine0003
An easy way to rank for a popular hashtag on Instagram: Stories with this tag are also displayed in the hashtag results. In them, the competition is lower than in the tape. Try to get into the collection of stories.
Users search for the most popular hashtags on the social network. There are millions of posts with these hashtags. They have a common theme, for example:
#love #instagood #me #tbt #cute #follow #followme #photooftheday #happy #beautiful #selfie #picoftheday #like4like #instagramanet #instatag #smile #friends #fun #fashion #summer #instadaily #igers #instalike #swag # amazing #tflers #follow4follow #likeforlike #bestoftheday #l4l
As you can see, most hashtags on Instagram are aimed at mutual activity.
Once upon a time, users could honestly reply with a subscription to users who posted the #follow4follow hashtag. But now you will only collect mass followers and mass likers. These hashtags are not suitable for popularity.
It is impossible to reach the top for such hashtags, and you will quickly fail in the general feed. They only give autolikes from users who are set to post with popular hashtags. nine0003
Why do you need it? What will the most popular hashtags on Instagram give you? You may get more likes. But this is activity from irrelevant accounts, most often commercial or bots.
There is a way to get to the top of thematic hashtags , thanks to the use of popular hashtags without cheating.
This scheme does not look like an example of competent promotion, whether to apply it is up to you.
Popular tags are published on different resources - there are a lot of them in Google search results. You can find collections in apps like MyTager.
Start typing a hashtag in the Instagram search bar and the social network will suggest similar options. nine0003
The scheme to get likes only for the right words in the signature looks attractive, but this method is outdated. Some users believe that popular hashtags on Instagram will help them promote their account, but in practice it turns out that they receive only a few dozen likes (and this is not a bad result) from irrelevant accounts.
Whether popular hashtags are suitable for you to promote your Instagram account, you can only find out by experience - test the effectiveness of different hashtags.
nine0003
Users do not search for information on thematic hashtags, new accounts are found in the "Recommendations" section. Getting there is a separate challenge. The list of recommended publications is individual for each user. It is affected by what the user likes, comments and saves.
Use no more than 5-10 hashtags per post. Choose hashtags that are relevant to your account. To find them, refer to the accounts of competitors. See what hashtags your audience is using. nine0003
Come up with hashtags yourself - define the keywords for your account. Keep in mind that Instagram doesn't differentiate between word declensions, so nouns must be in the nominative case.
Don't use too long phrases, because spaces don't work in hashtags and it looks sloppy.
Just like in the real world, Instagram has its own unspoken rules of communication. In order not to look stupid, stick to the rules for posting hashtags.
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#Don't #write #sentences from #hashtags. This looks messy.
Make sure that if you are not just not the hundredth #waving, but not the second, so as not to confuse your subscribers and the subscribers of the hashtag author who took it first.
And #super #cute #sexy #girl will confuse your friends and colleagues. nine0003
Popsters analyzes posts with hashtags from any Instagram account. Using hashtag analytics, you can find out which hashtags have the most influence on the activity and reach of publications. See your statistics, statistics of your competitors or any accounts you are interested in.
To start the analysis, find the account using the search bar. Select the date range you need and click the "Upload" button.
The following indicators are of particular interest here:
The graph shows the number of posts with a certain hashtag for the given period. This indicator counts the number of hashtags used in publications, finds the most popular hashtags in the Instagram account.
The graph shows the average ERpost for posts where hashtags are used. This graph will help you evaluate the effectiveness of contests or categories. nine0003
The ratio of average activity in publications with certain hashtags to regular publications.
To find posts of a certain type that contain a hashtag, select "Search by hashtags" in the search bar. Enter the hashtag you are interested in and a set of parameters: "+has:audio", "+has:video", "+has:photo", "+likes:100".
This will filter posts by media type and number of likes. nine0003
Interesting articles in continuation of the topic:
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Hashtags for promotion on Instagram
Hashtags on Instagram is a simple and affordable method of free promotion. They work similarly to keywords in Google or Yandex, that is, they help users navigate to the content they are interested in, and they allow a brand or blogger to increase coverage and attract a new audience.
Why do we need hashtags
Do hashtags still work on Instagram
How to choose the right hashtags
How to make hidden hashtags
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Initially, hashtags were invented to make it easier for users to find the information they need. Now the possibilities of tags have expanded. Hashtags make it easy to group content into topics and categories. Stores using navigation hashtags can place different categories of goods to make it easier for customers to navigate the assortment. An example of a brand navigation hashtag: #faberlic_discounts or #faberlic_flavors. nine0003
Unique hashtags are also used during sweepstakes, sales or marathons, so that participants and anyone who is interested can follow the progress of the event.
nine0003 In order for hashtags to work, namely to increase reach, bring in new subscribers or customers, they must match the subject of the profile and the published content. The more accurate your tags are, the more likely you are to be found by potential customers. For commercial accounts on Instagram, it is better to choose medium-frequency and low-frequency hashtags. They are more specific and designed for a narrow target audience. For example, instead of the general hashtag #renovation of apartments (about 3 million posts, that is, a high-frequency query), it is better to choose #renovation of apartments insochi (about 10,000 posts, that is, a medium-frequency query). The more you specify the request (add a city, district, specify a service), the less competitors you have for this hashtag. Besides mid- and low-frequency tags are the most converting - they are followed by people who know exactly what they want.
The selection of tags requires a competent approach and analysis so that potential customers and subscribers can find you and your offer.
Research competitors' accounts
One of the easiest ways to find the right tags is to look at your competitors and related accounts by topic/audience interests. In order not to manually analyze each post, add a competitive account to LiveDune and go to the Posts tab - the Hashtags table. All the tags that were posted in the account will be collected here - the larger the font, the more often the hashtag was used. Conveniently, hashtags are taken into account both from the text of the post and from the comments under the post. Click on the hashtag you are interested in - a page on Instagram will open, where you can see its frequency. It is convenient not to drive in the hashtag manually. nine0075
Search for hashtags by keywords
In the Instagram app, click on the magnifying glass icon and enter a keyword/phrase that relates to your niche or published content in the search bar, then go to the "Tags" tab.
The search result will show all popular hashtags and their frequency. Try to choose also medium-low-frequency hashtags, for this, specify the phrase.
You can also search for key phrases in Yandex Wordstat, it's convenient that in the service you can immediately filter requests for a specific region . Additionally, Wordstat will return related queries that your potential customers have requested, which makes it easier to select future hashtags. After you create a list of requests, go to Instagram and check their frequency. Select low-frequency ones and use them in your posts.
Avoid banned hashtags
To prevent Instagram from blocking you or giving you a shadowban, avoid using banned hashtags - anything related to violence, insults, pornography, drugs, firearms deals, and organized hate groups crime and terrorism. nine0003
Temporarily or permanently, Instagram blocks certain tags from appearing in search results.
To check if you're accidentally using a banned hashtag, just type the word into the search bar and see the result.
To focus attention on the text of the post, hashtags can be placed in the comments, and not added to the post itself. They work on the same principle. N there is another life hack that will allow you to completely hide hashtags. nine0075
This method has one drawback - you will not be able to view and edit hidden hashtags on Instagram. I'll have to delete the post and start over again. Properly selected hashtags can attract a new audience and increase desired coverage on Instagram.
But hashtags are not the only free way to promote. We described all promotion methods in the article “How to promote an account on Instagram for free”. nine0075
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