How to create new ad account on instagram


Instagram for Business

If you already advertise on Facebook, getting started with Instagram ads is easy. All you need is a Facebook Page.

  • If your business already has an Instagram account, you can claim it when creating your ad in Ads Manager

  • If your business doesn’t currently have an Instagram account, you can use your Facebook Page name and profile picture to represent your business in your Instagram ads

(Note: you will need a Facebook Page to advertise on Instagram, even if your business has an Instagram account.)

Getting Started

  • Define your audience. There are two general approaches you can take to creating a target audience: specific and broad. The approach you choose depends on what you're trying to accomplish and what resources you have available. Check out this guide to see how either approach can lead to success for your ad.

  • Choose your placements. Depending on the type of ad you want to run and its design, you may have the option of showing it in these locations: Facebook feeds (mobile and desktop), Facebook right-hand column, Instagram (stories and feed), Audience Network, Instant Articles, In-stream Video. These are called ad "placements." You choose yours in the "Placements" section of ad set creation. Smart use of them can enable you to reach more people and allow us to spend your budget more efficiently. In general, we recommend selecting "Automatic Placements," which lets us optimize your placements for you to get you the most results at the cheapest overall average cost.

  • Set your budget and schedule. Your budget is the amount of money you're willing to pay to have ads from your ad set shown over the period you set it to run. Learn more about your budget, delivery, and charges.

  • Choose your ad format. If you choose to advertise on Instagram's newsfeed, then you can choose between photo, video, carousel, and slideshow format. If you choose to advertise on Instagram Stories, then you can only choose between a single image or video.

Feed ads placements

Stories ads placement

  • Upload or browse for photos and videos. You can browse for relevant content or upload your own content. Make sure your Instagram account is connected by logging in under the "Instagram Account" heading. If you don’t currently have an organic Instagram account, you can run ads on Instagram using your Facebook Page. Without an Instagram account you will not be able to comment on your Instagram ad on behalf of your business.

  • Track online conversions. You can add a pixel to track website conversions. The Facebook pixel is a piece of JavaScript code for your website that enables you to measure, optimize and build audiences for your ad campaigns. Using the Facebook pixel, you can leverage the actions people take on your website across devices to inform more effective Facebook advertising campaigns. Want to learn more? Check out the Facebook Pixel Implementation Guide

  • Track offline conversions. Our offline conversion measurement solution allows you to track when transactions occur in your physical retail store and other offline channels (ex: orders made over the phone) after people see or engage with your Facebook ad. By matching transaction data from your customer database or point-of-sale system to ads reporting, you can better understand the effectiveness of your advertising. Get started with offline tracking.

  • Place your order.

For more information on how to buy Instagram Ads, enroll in the How to Buy Instagram Ads Blueprint eLearning course.

Create an Ad in Ads Manager

How To Set Up An Instagram Advertising Account : Wordtracker

With more than 400 million active global users, the launch of Instagram advertising offers many businesses an exciting paid search opportunity.

The Instagram platform engages users with a unique discovery feel, making it an interesting proposition for brands and businesses looking to engage with the platform’s network of users.

Instagram has developed its advertising so that it maintains a non-intrusive feel. It feels less salesy than sponsored posts on Facebook, giving users a sense of discovering something new when they come across a brand advert, rather than encountering a sales promotion to be skipped through.

Instagram advertising is also limited so users should see no more than a couple of ads in any single browsing session. This is intended to keep the integrity of the platform high while allowing advertisers the chance to appear as close to a genuine piece of content as possible.

So how do you get started with Instagram advertising? Here’s our step-by-step guide using a new fitness brand as an example to help you work through each stage:

Step 1 – Starting an advertising account and setting up payment info

Instagram is owned by Facebook, so all billing and account admin is handled through the Facebook interface. Even if you only intend to use Instagram ads and have no plans to start advertising on Facebook, you’ll still need to follow this process to get up and running.  You’ll need to add an advertiser account within the Facebook business interface and provide billing information before you can start Instagram advertising.

1. To do this, log in to Facebook and select the account or page you want to advertise with.

If you are set up with Business Manager then select this to enter the business manager. From here click on ‘Advert Manager’ from the main left hand navigation.

If you do not have business manager setup, you can simply use the drop down menu in the far right hand corner of your screen, beside your notification alerts. Just select ‘Manage Adverts ’.

  1. If using Business Manager, you will need to add an advert account. Select ‘Add New > Advert Accounts’ (top right).

    NOTE : If you are not using Business Manager then you won’t need to do this

3. Name your advert account. This is for your use only so no need to be creative. You’ll then be prompted to choose a few basic settings including your time zone and preferred currency. Follow the on-screen instructions and your new advert account will appear on the final screen.

4. Upon completion of your newly created advert account, you will be prompted to assign a payment method to activate it.

5. You can do this immediately or come back and finish it later. To action immediately, simply click the link and either assign existing payment details (if you have some saved with Facebook already), or enter new details. This is a simple matter of entering a debit or credit card number for billing purposes.

NOTE: If you are not using Business Manager, select ‘Billing’ from the top navigation on Advert Manager and click ‘Add Payment Method’ in the centre tab of the billing screen. The various methods of payment are the same.

Step 2 – Linking your Facebook advertising to Instagram

This next step requires you to have an Instagram account for your brand or business. If you haven’t set one up yet, create an account before proceeding.

Once you’ve done that you need to link your Facebook advertising account and billing information to your Instagram account:

1. From Business Manager move to the left hand navigation area. Choose ‘Business Settings’ and then select ‘Instagram Accounts’ from the drop down menu.

If you are not using Business Manager you’ll need to navigate to ‘Settings’ in the top right of your screen. Select Instagram Adverts from the new left hand menu.

2. Click ‘Claim New Instagram Account’ on the next screen.

3. You will be prompted to provide a username and password. The username will simply be your Instagram handle minus the @. For example, the username for the @demand_fitness Instagram account would simply be ‘demand_fitness’.

4. Once you have done this, you should see your account listed on the ‘Instagram Accounts’ page.

If you are using Business Manager, you now need to assign your advert account created in step one, to your Instagram account on this page.

Click ‘Assign Advert Account’ then select your advert account from the drop down menu. If you had no accounts before, there will just be the one option to select. Once selected, the advert account will appear below your Instagram account as per the image above.

5. You have now laid all the admin groundwork to get started with Instagram advertising.

In part two, we'll cover how to set-up your first Instagram advert. 

A step-by-step guide to launching ads on Instagram for beginners

Meta Platforms Inc., which owns the social networks Facebook and Instagram, was recognized as an extremist organization by a court decision dated March 21, 2022, and its activities in Russia are prohibited.

Instagram is one of the most popular social networks. As of April 2020, Mediascope estimates its monthly audience in Russia at 61 million people, 28 million of which check the feed daily. This is the fourth most popular social network, users spend an average of 30 minutes a day on it. nine0003

72% of users have an average or higher income level, 10.5% work in managerial positions. Instagram ads are the right tool to tell these people about your products and services.

WEB-Index Mediascope about the audience of Instagram

Instagram belongs to Facebook, so you can run ads here in two ways: through the Facebook advertising account and through the Instagram application itself. If you run ads through the Facebook advertising account, then you will have access to all the features of this tool: retargeting pixel, dynamic creatives, detailed statistics. When launched through the application, there are fewer opportunities, but the interface is simpler and it will be faster to launch ads. In this guide, we'll take a look at both tools. nine0011

Content:

Preparation
How advertising works on Instagram
Recording Account
We Connect the Business Profile
We execute the Account

We run the advertising through the Instagram
Weem, we post the history
Moving the history of
Facebook
Creating a campaign and choosing a goal
Setting up an ad group
Making an ad

Subtleties of advertising on Instagram

We will summarize

Read also:

Promotion on Instagram independently

Full guide on how promotion works on Instagram

Read
9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 How advertising on Instagram works

Advertising on Instagram is targeted. This means that you describe the target audience - its interests, geography of residence, demographic characteristics - and the social network looks for such and users and shows ads to them, and not to everyone in a row. nine0003

We have a step-by-step guide to working with Instagram for business. Let's recap the key steps you need to take to get your account ready to run ads.

Registering an account

If you plan to launch advertising through your Facebook account, then you may not need an Instagram account - a company page on Facebook is enough. But if you want to communicate with users directly on Instagram and show them more information about the company and products, then register an account for this. nine0017 
You can create an account through an application on a smartphone or in a browser on a laptop or computer. To do this, you need mail, phone or Facebook account.

Registering an account in the app

If you don’t have the Instagram app on your smartphone yet, download it from the store:

Instagram on Google Play

Instagram on the App Store

to which you want to link your account. Enter the verification code, create a password, and enter your date of birth. nine0003

Registering an account in the browser

Open the registration page in the browser. You can log in to the social network with your Facebook account or create a new one. To do this, enter your phone number or email address, create a username and password. On the next screen, enter your date of birth, then the confirmation code that you will receive by mail or SMS.

The easiest way to use Instagram is from a mobile device, so we recommend downloading the app anyway.

Connecting business profile

A business profile is a commercial Instagram account linked to a company's Facebook page. It differs from the usual one in a set of additional features:

  • You can view statistics of publications and stories, detailed information on account subscribers: their geography and demographics, the number of subscriptions and unsubscriptions for the last week.
  • You can add information about the company: opening hours, address, phone number.
  • You can add a button for communication: when you click on it, the user will see your mail or be able to call immediately. nine0091

Compare how a regular profile and a business profile look from the side of the account owner:

Regular profile

Business profile

To connect a business profile, go to the profile through the mobile application, this is the right icon in the bottom row → click on burger menu in the upper right corner → "Settings" → "Account" → "Switch to professional account".

Instagram will clarify which category you belong to: "Author" or "Business". The first option is suitable if you are a blogger and develop a personal brand. If you have a company or a store, use the second one. nine0003

Specify which category your goods and services belong to, specify contact information. Then link your Facebook account and specify the business page that your Instagram profile will be linked to. If there is none, you can create it here.

Filling the business page will not affect the operation of the advertisement. It is worth paying attention to two points:

  • When creating a page on Facebook, indicate the correct category of your business, Instagram will use it for the business profile. nine0091
  • If you run ads through your Facebook account without an Instagram account, the system will use the cover and title of this business page in the feed, so it's better to choose a good avatar and name.

Creating and filling an account

Account name, avatar, name and description

Advertising can also be launched from an empty profile, but if the user becomes interested in the ad and opens a page with nothing on it, he may lose interest and leave. Therefore, we recommend filling in information about yourself - adding an avatar, name and profile description. nine0003

Pay attention to the avatar and title - this is what the user will immediately see in the feed of publications and stories. We recommend choosing those that will reflect the essence of your business, while being quite simple. For example:

Choose a suitable name - it will be displayed in the search under the account name. The name can contain up to 30 characters. It is worth adding keywords here: occupation, niche, geography and other characteristics that do not duplicate the account name. For example, “Land Law Lawyer” or “Fast Flower Delivery in St. Petersburg”. nine0003

Add a description for the account, it can be up to 150 characters long. Tell us what you do, add information about promotions and special offers, if necessary, indicate the hours of operation or the exact address.

A good description will help develop both the business account and the individual author. The account of the Keep Looking network is displayed one of the first on the request "Beauty salon". And the founder of the Generation Z online school develops a personal brand and tells why it is worth subscribing to.

First publications

If you have a new account, before launching an advertising campaign, place posts on a couple of scrolls with detailed information about goods or services, delivery terms, prices, and benefits. Show the product from different angles, share customer reviews.

These publications are needed to convince the user who went to your profile from advertising to buy your product, sign up for a service or order a service. So pay attention to the images, videos, and text you will be using. nine0003

In addition to posts, you can also post several stories at once and add them to Highlights, a feed of saved stories. Stories can be divided into groups, for example: product information, delivery information, reviews. Or a separate group for each category of goods or services.

For most products and services, it's worth keeping in mind that the easier it is for a user to get additional information about your offer, the better the ad is likely to work. The design of the profile in this regard works like a good landing page design - it does not convince by itself, but helps the visitor make a decision in your favor. nine0003

If you have a physical product, like Dodo Pizza or Boca furniture studio, tell us about it in the feed. If you have services, share cases, work principles or stories of employees like the Huge agency:

Dodo pizza feed

Boca furniture studio feed

Huge agency posts feed

As a result, you have an account with a suitable name, name and description, contacts are filled in, there are first publications and saved stories - it is easy for potential customers to understand what you offer and whether they are interested in it. Great, you are ready to start advertising. nine0003

Running ads through the Instagram app

If you have connected a business profile, you can run ads directly from the app on your smartphone. It’s convenient — it’s just a few clicks before the ad starts. On the other hand, there are fewer options available than when working with the Facebook account.

You can only promote posts and stories through the app that you already have in your account. So first post all the content you plan to promote. Please note that you can't promote IGTV posts right now. nine0003

Promoting the publication

Destination

Open the publication that we will use in advertising and click "Promote". If you are running ads for the first time, the application will tell you more about where you can send traffic: to your profile, to a website, or directly to direct. The first option is suitable if you want to attract new subscribers. The second is if you are promoting the site. The third is if you want to immediately engage the audience in communication, for example, so that they request a catalog. nine0003

Ivan's is an online course for students and recent graduates. On his Instagram account, he publishes useful materials on the subject of the course: potential students sign up, get acquainted with free materials, gain confidence and then pay for the course. The account has both native posts with tips and life hacks and commercial posts promoting products.

Ivan connected a business profile and filled in the feed:

On the one hand, advertising on Instagram for Ivan is an account development tool. So when promoting native publications, he specifies the profile as the destination: users see useful content and subscribe to the account. On the other hand, it is a source of traffic to the site. So in commercial publications, he sends customers to a landing page: users see an interesting offer and go to the site. nine0003

If you select a website as a destination, the application will pull up the address specified in the profile settings. Here you can also edit the call to action if you are sending traffic to the site. By default, it is "Details", you can choose another one, to do this, click on the small "Edit" link in the "Your site" item.

Select the appropriate text on the button and click Finish. Then - "Next" in the upper right corner on the screen for choosing a destination.

Room

Let's move on to setting up the audience that will see your ad. You can trust the algorithms and select the "Automatic" option, then the social network will look for users who are similar to the account's current subscribers. This is a convenient option if you have an organic and active base that is interested in your products and services - in this case, Instagram understands which users to look for.


If you don't have many followers yet, or if they follow you because of contests and not for your content, it's better to set up the audience yourself. To do this, select "Create your audience". Here you can specify the geography, interests, and demographics of your audience. nine0003

Specify the geography of potential customers in the "Locations" section. In the "Regional" tab, you can specify all the cities or countries that you plan to cover. In the "Local" tab, you can specify a specific address and the radius around it, from 1 to 30 kilometers. Convenient if you are looking for clients for a local business, such as a coffee shop or a beauty salon. Or if you have a limited delivery radius.

In the "Interests" section, in free form, enter the interests for which you want to reach users. For example, "travelling", "cars", "raising children". Select the appropriate item, and the system will suggest similar interests. nine0011

Specify the age range and gender of the audience. For example, ads can be shown to women between 18 and 35 or men over 30.

Sometimes Ivan publishes entries that are aimed at readers from Moscow, and sometimes at those who live in the regions. When promoting different posts, it uses different geography settings. But interests usually do not change, its subscribers are actively interested in self-development, career, business.

"Places" is a mandatory section, "Interests" is an optional section. The application will tell you how many people match this set of descriptions. If the potential audience is small - usually less than 2500 users - the system will tell you that the potential reach is too narrow. Advertising in this case may be ineffective - few people will see it. To fix this, you can expand the geography and age range, or add additional interests. nine0003

Add a name and click "Finish" - the audience will be saved and you can use it for future campaigns.

Budget & Duration

Specify the daily budget for the campaign - from $80 to $20,000 - and the duration in days - from 1 to 30 days. low budget and short duration.


Ivan promotes each post from three to six days. He thinks so: less than three days is too short, the algorithm may not find the right audience. More than six days is a long time, the same people can come across the same post several times. And in the range from three to six, it is optimal: even if the algorithm shows campaigns to the same people, they will constantly see different content. nine0003

There are exceptions: if Ivan publishes a very important and viral post, or he announces a new product or event, then he runs the ad longer, up to 14 days. In this case, reach is important to him, and he does not worry about repeat impressions.

The campaign is ready to run. You can click "Promotion Preview" and see how users will see your ad in the feed, in stories, and in the "Interesting" section.

Add a PayPal card or account from which you will pay for advertising. Click "Payment", select a country and enter payment details. If you run ads from Russia, then keep in mind that the system will additionally charge VAT - 20% of advertising costs. That is, if the total campaign budget is 10,000 rubles, then in fact you will pay 12,000 rubles. nine0017 
Click Create Promotion. The ad will go for moderation.


Promoting a story

Promoting a story works according to the same principle — select one of the published stories, indicate the platform to which we want to lead customers, describe the audience, set the budget and send it for moderation.

You can promote a story that you have posted within the last 24 hours, that is saved in your Instagram Highlights or is archived. Open the story, click on the three dots in the bottom right corner and click Promote. nine0003

There are several restrictions when promoting a story:

  • You cannot promote stories with clickable elements: hashtags, polls, user marks.
  • Stories that may violate the rights of others, such as gifs or masks from the Instagram collection, cannot be promoted.
  • You can't promote stories that were published too long ago, the statute of limitations is about two years.

Tracking performance

You can track the results of your ads in the "Promotions" section of your profile page. For each promotion, the application will show the number of impressions, audience parameters, budget expenditure. nine0011

We launch advertising through the Facebook account

To launch advertising through the Facebook account, you need to set up a campaign, an ad group and the ad itself. At the same time, only Instagram must be specified in the placement settings of the ad group, then ads will not be shown on other sites. Let's go in order.

Read also:

A guide to launching Facebook ads for beginners

Understanding the intricacies of advertising on Facebook

Read

If you haven't run ads on Facebook yet, first create an account. On any social network page, click on the arrow in the top bar and go to the "Facebook Ads" section. On the new page, click "Create an ad" in the top menu and accept the non-discrimination policy. After that, the "Manage ads" item in which your account is located will become available in your menu.

Click "Create" in your advertising account. During the launch of the first advertising campaign, the social network will ask you to specify additional parameters: your country of residence and time zone, the currency in which you will pay for advertising, and details of your PayPal card or account, QIWI wallet, Yandex. The money from which you will pay. nine0003

Creating a campaign and choosing a goal

The first step to launch an ad is choosing a goal. There are three categories to choose from: Awareness, Considerations, and Conversions.

Awareness is fine if you just want to talk about a new product. For example, Coca-Cola can announce a new flavor of soda in this way: they don’t so much need the user to go to the site, but so that he remembers the new label and remembers about it in the store.

"Consideration" is suitable if you want the user to become interested in the product and somehow interact with the advertisement: watch the video, go to the site, like it, install the application that you are promoting. nine0003

"Conversions" is suitable if you want users to perform a specific action on the site: register for an event, put an item in a cart, leave a request. For ads to work effectively, you will need to set up the transmission of events from your site to your ad account.

The logic of the algorithm depends on the goal you choose — which user it will show ads to. For example, if you select the "Traffic" objective, then the algorithm will show the ad to those users who are more likely to click on a button or link. It works like this: the system will show ads to the first group of users and mark those who take the desired action. And then, according to various parameters, it will look for others who are similar to them in profile and behavior and will also follow the link with a high probability. nine0003

Alexey has an online flower shop with a pickup point on Taganskaya. Instagram for him is a way to attract customers to the site, talk about products. Alex uses the "Traffic" objective to get as many clicks to the site as possible. Let's see what other settings he uses for promotion.

Add the name of the campaign. For campaigns, ad groups, and ads, it's best to use names that you can refer to in the future. If all campaigns are called "Advertising", then to find the right one and fix something in it, you will have to make a lot of clicks. Use a clear description in the title, such as "Outreach campaign in Moscow, August" or "Traffic to the site by interests / Regions". nine0011

Check whether you will conduct an A/B test as part of the campaign. If yes, then you will be prompted to create different ad groups that may differ in design, placements, and audiences.

Specify how you plan to manage the budget: at the level of the entire campaign or each individual ad group in this campaign. That is, set a general limit for all groups at once, or a separate limit for each group. If you choose to optimize the budget of the entire campaign, then specify the daily or total campaign budget and the bidding strategy you want to use. nine0011

If this is your first time setting up ads, click the "Set up ad account" button. Facebook will ask you to enter your country, currency, and time zone. If you have already created advertising campaigns, click "Continue".

Set up the ad group

The next step is to set up the ad group. Ads in the same group will have the same audience and placements. If you want to create ads for a different audience segment, you can create a new ad set within the same campaign. For example, one ad group for school supplies might be for students and another for their parents. nine0003

Enter a name for the ad group. Choose where you plan to send traffic: to a website, to an app page, or to a conversation in Messenger or WhatsApp.

You can check "Dynamic creatives" if you have multiple options for images and accompanying text. The advertising system will show users different options and determine the most effective ones.

Specify the parameters of the audience to which you want to show ads: their geo-, demographic characteristics. Click "Edit" next to "Detailed targeting" to specify additional parameters: interests, education level, marital status, devices used, and others. In the block on the right, the system will show what audience size you can potentially reach. nine0003

Aleksey knows that his main clients are women from Moscow who are already thinking about home comfort and are interested in gardening and interior design. Alex uses this information to set up audience settings.

In the "Placements" section, select the "Manually select placements" item. In the block that opens, uncheck the "Facebook", "Audience Network" and "Messenger" platforms. You can then choose where on Instagram you want your ads to appear: in the main feed, Explore feed, or Stories. nine0017 
If you didn't select budget optimization at the campaign level in the previous step, in the Budget & Schedule section, specify a daily or total budget and bid strategy. For some purposes, for example, "Traffic", you can specify a control price - this is your expectation of a price per action: click, install, button click. The final cost may vary, but the system will take into account your expectations when selecting places to display your ad.

Click Continue.

Making an announcement

Enter the name of the announcement. In the "Company identification" block, select on behalf of which page you place ads. If an Instagram account is linked to this page, you can select it in the "Instagram Account" section. If not, then you can promote ads from a Facebook page.

If you have specified an Instagram account, you can select one of the existing publications in it or create a new one. If you create a new post, it will not be reflected in your account - this is convenient if you do not want to show sponsored posts in your profile feed. nine0003

You can use the "Carousel" format, which consists of several objects and captions, or "Single image or video".

Upload media objects: pictures and videos. Click "Add Media" and choose from already uploaded media or add new ones. If you plan to advertise in Stories, upload a separate image with an aspect ratio of 9:16 for this purpose.

Add ad text, provide a link, select a call to action to be displayed in the ad. If you chose the Carousel format, then add them for each card. nine0003

Please note: if there are two or three cards in the gallery, the user will see all of them when advancing in stories. And if there are more cards, then the user will see the first three, and the "Open story" button will appear in the interface. A person will see the rest of the cards only if he clicks on it. The link is invisible, so some users may not see other creatives.

Aleksey uses a gallery for advertising: this way you can show more plants and some of them will surely interest a potential client. He adds a short description to each image: what kind of plant it is, who will like it, what interior it will suit. For example: “Unpretentious, but spectacular: suitable for owners who are not ready to spend a lot of time on care, but want to please the eye every day. It will fit perfectly into a bright, spacious interior. nine0003

If you have an online store on Tilda and a product catalog is connected, you can automatically generate a gallery from it.

Select whether you want to collect information about users who see and interact with ads using the Facebook pixel.

Click Confirm. The ad will be sent for moderation.

Promotion with the help of the Facebook advertising account provides flexible opportunities for experimenting with advertising. We talked about them in a detailed guide to advertising on Facebook, pay attention to:

Pixel. It will help to save information about users who have already seen your ad and interacted with it or performed a certain action on the site.

Catalog. It will be useful if you have an online store and want to promote your products.

Dynamic creatives. The tool will be useful if you have a lot of ideas for advertising design, but you don't know which ones will work best.

The subtleties of advertising on Instagram

Advertising on Instagram must comply with the same rules as on other Facebook sites. Here are a few more recommendations that the social network gives for setting up ads. nine0003

Use a separate image format for Stories ads

Don't use the same media for feed and story ads. Prepare a separate version of the creative with a 9:16 aspect ratio and use it for ads in stories. And for the ribbon, leave the standard rectangular or square image. Please note that if you promote the gallery through the Facebook interface, then the images in the feed can only be square.

Do not overuse text on creatives

Facebook has a negative attitude towards images, more than 20% of which are text. This can lead to the fact that ads will scroll more slowly and fewer users will see them. It is better to put the text in the description, and leave the image clean.

Consider the interface

If the image has text at the very bottom or top of the screen, the interface elements will overlap it: the profile icon on the top, the call to action on the bottom. To prevent this from happening, place them at a distance of 14-15% of the height from the top and bottom edges. If you are using an image that is 1600 pixels tall, back off 220-250 pixels. nine0003

Don't forget that the user can turn off the sound

If you decide to promote the video, don't forget that the user can view it without sound. If you plan to convey important thoughts with your voice, then duplicate them with subtitles so as not to lose such users.

Check your account statistics

See which of your posts get the most engagement: likes, comments, bookmarks. It is probably worth using such recordings for advertising - they resonate most with your audience. nine0003

Promote new products, services, and offers

Instagram promotion is a way to promote an upcoming sale, new product launch, or special offer. Advertising will help convey information about the new product to an audience that may be interested in it.

Don't delay when using video in Stories

A story is only 15 seconds long - don't put off showcasing your product or brand. If you use a long introduction, then some users may simply go to the next publications and not even figure out what you offer them. nine0003

Show, don't tell

Show users the product in action: how other people use it, what are the non-standard uses for it, tell how you work on it. Tell a story, not just describe the benefits of a product.

Let's summarize

Advertising on Instagram can be launched in two ways: through the Facebook advertising account and directly in the Instagram application.

Prepare your account for launching ads: add an avatar, description, website link, contacts. Post several posts that will help users get to know your offer better. nine0011

Switch your account to a business profile. To do this, you need to link your Instagram profile to a Facebook page. It will take just a few clicks, but additional features will open up: you can view statistics, add information about the company, and run ads through the application.

Only posts and stories that have already been published can be promoted through the app. Choose where you want to send potential customers, describe the audience, set budget settings. nine0011

When launching ads through your Facebook account, you will have more options: flexible budget settings, pixel, catalog, dynamic creatives. But the launch will be more difficult.

Author: Slava Ufimtsev

Illustrations, design and layout: Julia Zass

Thank you!

See also:

A complete step-by-step guide to launching Facebook ads for beginners

A complete step-by-step guide to launching ads on VKontakte for beginners

Self-promotion on Instagram

20 online courses on web marketing

Increasing ad conversion: how to increase conversion from advertising traffic

Creating an email newsletter: how to make an email newsletter yourself

How to make an online store yourself from scratch

Business on Instagram: how to increase sales using the site

How to link an Instagram business account to Facebook Ads

Ilkhom
Chakkanbaev, Internet marketer
Seopulses

In this guide, Internet advertising specialist Ilkhom Chakkanbaev describes in detail how an Instagram business account is useful, how to create it and why link it to Facebook Ads.

Instagram is not only a popular social network, but also an excellent channel for business promotion. If you plan to run ads on Instagram, we recommend adding an account to Facebook Ads - this will give you more opportunities for promotion and analytics. nine0003

Instagram has two types of pages: a personal profile and a business account. Unlike a standard personal page, in a business account you can:

  • study the metrics of promoted publications in real time;
  • view statistics on subscribers and publications;
  • add contact details such as email or phone number;
  • Show additional information, such as the operating mode or address.

Why link an Instagram business account to Facebook Ads

This way you can access statistics or run ads. In addition, it will be possible to:

  • Simultaneously publish posts in both social networks.

  • Reply to Instagram comments via Facebook.

  • Set up ads on Instagram using Ads Manager. Now this can be done without linking accounts, but the option is available only for some countries and has limitations. nine0091
  • View the statistics of two sites in one profile.

First, make sure you're the administrator of your Facebook Business Page. You can do this in the "My Pages" tab. If you do not have access to the page you need, request it from the owner.

Let's walk through how to create a business page in Facebook Ads and a business account in Instagram, and then we will tell you how to link an account.

How to link an Instagram business page to Facebook

Step 1: create a page in Facebook Ads

If you already have such an account, skip this step.

You will then enter the page editing mode. Here you need to specify the name of the company, its scope and description of the activity.

The next step is to set up the page.

Upload a profile photo. Try to choose a good one - it will help you form the image of the company.

Add a cover photo. The cover occupies the top of the page and helps to tell users about the brand, as well as increase engagement. Therefore, the photo must be of high quality and look good on various devices. nine0003

Whatever you have added will be reflected in the preview on the right side of the screen.

Read more about creating a business page in the article.

Step 2: create a business account on Instagram

To do this, in your Instagram profile, enter the settings in the main menu. Then select "Account" from the drop-down menu.

Switch to a professional account or create a new one.

Select the area in which your company is most relevant. You can also enable the display of the selected category in your profile. nine0003

Specify the contacts by which the user will contact you.

In the next step, you can immediately link your account to Facebook Ads. Below we will tell you how to do this if you skipped this step.

Now your account has received new features: you can edit it, run promotions in it and view statistics.

Step 3: Link your Instagram profile to Facebook Ads

There are two ways to do this: via Facebook or Instagram. nine0003

Connect with Facebook

Find the Settings tab in the left menu, then select Instagram and click Connect Account.

Then, in the window that appears, sign up for an Instagram account.

You're done - your accounts are now linked.

Synchronize via Instagram

This option is convenient if you want to link accounts via your mobile phone.

Enter Instagram menu and then settings. nine0003

In your account settings, select 'Publish to other apps'.

Specify the application you want to link the account to. In our case, this is Facebook.

Select the account you want to link. Facebook Ads will offer to add it to the "Account Center" - there you can manage accounts and publish posts simultaneously on both Facebook and Instagram. At this stage, you do not need to configure anything further.

How to unlink Facebook and Instagram business accounts

Only one Instagram account can be linked to Facebook Ads. If an incorrect profile is linked or a business account is closed or blocked for any reason, then it must be unlinked. You can do this on Facebook: select Instagram in the settings and disable your account.

Now you can synchronize the page with another profile.

Useful materials about advertising on Instagram and Facebook

Webinars
  • Features of working with Lead Ads on Facebook and Instagram. nine0091
  • Optimization of advertising campaigns on Instagram and Facebook.
  • Common mistakes when running ads on Instagram.
  • Promotion on Instagram: from working with content to launching ads.
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