How to be live on facebook page

Facebook Live | Meta for Media

How to go live on Facebook using a phone

Broadcast to your Page, group, profile, or event from anywhere in the world using the Facebook app or the Creator Studio app (both available on iOS and Android).

Navigate to the Page, group, profile or event where you want to publish your live stream.
Tap the Live button at the bottom of the post composer.
Add a description to your video. You can also tag friends, check in to a location, and add a feeling or activity.
Tap Start Live Video.
Tap Finish when you want to end your broadcast.

Find more information on Live Streaming Best Practices here.

Open the Creator Studio app
Click the pen and paper icon in the top right corner of the Home or Posts tab
Select the "Live" post option
Add a description to your video. You can also tag friends, check in to a location, and add a feeling or activity.
Tap Start Live Video.
Tap Finish when you want to end your broadcast.

How to go live on Facebook from a computer

When going live from a laptop or desktop computer, you’ll automatically be directed to Live Producer, which is also how you can go live on Facebook using higher-end production equipment and streaming software.

At the top of your News Feed, click What’s on your mind, [Your Name]?
Click the three dots icon then click Live Video and you will automatically be redirected to Live Producer.
Write a description for your live video.
Click Go Live in the bottom left.

Live Interactive Tools

With live interactive tools, you can drive meaningful communication with your audience and have more control over how you engage with your fans. This includes live polls, featured links, live in Stories, live comment moderation, front row, badges and more.

With live polls, effortlessly build polls before a broadcast begins and share them to fans during the broadcast. Receive real time feedback from your audience on important topics and understand what they would like to see next.

With featured links, share multiple third party links to sites you care about during your live broadcast.

With Live in Stories, you can share your live broadcasts directly to Facebook Stories as another way to maximize the reach of your content with your audience.

With live comment moderation, you can manage the conversation around your content. You can also designate a specific viewer to moderate comments on your behalf. Learn more here.

Front row highlights your top fans in a special section of your live broadcast. Front row gives you a chance to see who your most loyal fans are so you can give them a shout out during your live.

Badges help you understand how much your fans are engaging with your content and help your fans feel valued. Fans can earn different badges a number of ways, including sending Stars and tuning into live broadcasts.

Utilize a streaming software

With Live Producer, you have the option to go live using a camera and streaming software, also referred to as encoding software or an encoder. The encoder that's best for you may depend on the type of content you plan to stream. There are several programs to choose from, including free open-source software. Learn more about encoding software options and going live with streaming software.

Use Live Producer

Once you have your encoding software and camera installed, you’re ready to go live using Live Producer.

Learn more about going live

Learn more about how to use Live Producer here. If you’re planning a larger virtual event or show, we also recommend checking out this advanced Facebook Live guide.

How to bring guests into your broadcast

Live With is a co-broadcasting feature that lets you invite multiple guests into your mobile live broadcast. Live With provides a streamlined experience for going live that makes it easy to invite guests and create different types of live broadcasts.

As the host, you can select multiple guests to go live with during a mobile broadcast from your Page or profile (Live With is not available on desktop or in Live Producer at this time).

This Messenger Rooms feature allows you to turn your room into a co-hosted Facebook Live. You can easily go live with up to 50 people to a Facebook Profile, Page, or Group you manage.

Whether you’re hosting a book club, interviewing a panel of experts, teaching a fitness class, or broadcasting with your friends for fun, going live from a room makes it easy to have more interactive broadcasts with audiences of any size.

If you’re using Live Producer, you can bring guests into your broadcast by using platforms like Be.Live, Stage Ten and easylive.io.

Find the partner that is right for you. Video conferencing software providers such as Zoom and BlueJeans also allow you to broadcast live to Facebook with multiple participants.

Learn more about broadcasting Live to Facebook using Zoom and BlueJeans, or ask your video conferencing provider if they support this functionality.

Here are some things to keep in mind before, during and after your stream on Facebook Live.

Online Events

To support creators, small businesses, and other media partners, Facebook offers the option to host an Online or Paid Online* Event with Messenger Rooms, Facebook Live, or other video chatting platforms.

Depending on where you decide to host your event, Online and Paid Online Events* allow you to limit content distribution to those who have registered to attend for free or purchased admission, respectively. You can learn more about Online Events here, as well as explore these lessons for more information on planning and producing an Online Event on Facebook.

To make it easier to discover and join these online events, we have also redesigned the Events bookmark. From here, your audience can quickly find events happening now, as well as discover those based on their interests, allowing them to stay connected with you and other events they care about.

*Paid Online Events are available to a select group of partners at this time. You can learn more here.

Grow and monetize with Facebook Live

To better support our partners, we’re improving the tools that help creators earn money and manage their presence on Facebook. We’re expanding access to fan support products, such as Fan Subscriptions and Stars, as well as offering new ways to monetize video content, including ads in short-form video, ads for live video and new ad experiences. You can learn more here.

Learn to use Facebook Live

Going Live & Paid Online Events on Facebook

Learn how to make connections and create shared experiences on Facebook live video.

Live Monetization

Join us to discover how to take your livestreams to the next level and the monetisation options we have available for your live content.

How to use Facebook Live to broadcast on your Facebook business Page

2 min

Want to interact with your customers in real time? Marika explains how to use Facebook Live.

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Video transcript

Hey hey hey, it's me, Marika, coming at you live. Well, not really. I'm in a studio and this is prerecorded. Marika sometimes needs a second take. But I am here to talk to you about Facebook Live and how to use it to connect with your audience. Don't worry if you don't know what Facebook Live is, that's what I'm here to tell you.

Facebook Live is live video that's broadcast in real time. It's a chance for you to create incredible moments with your audience and interact with them as it's happening. Intrigued? You should be! Lots of small businesses have had success with Facebook Live. You don't need any fancy camera or crew, just the camera and microphone on your phone or computer. Facebook Live is free, and you can use it in lots of ways. Are you a chef, or do you own your own restaurant? You can do a demo on Facebook Live and whip up your favourite meal. Are you a journalist with the big scoop? Reveal it with a special announcement. Do you own a gallery with a big opening coming up? Show them the artist's studio.

Pro tip time: If you're planning to use Facebook Live, create an event for it. Then, once you go live, make sure that you wait a few minutes to give people a chance to log in. Introduce yourself and explain what you'll be showing people during the live event. Then, when you're ready, respond to people's questions in real time. Ask them what they think, and answer them by name. They'll love that.

There are lots more tips and tricks about Facebook Live that you can find at the link below. But now it's time to come up with a Facebook Live topic that's right for you and your business. No matter what you choose, make sure that you plan it in advance and announce it with a post that tells your audience when they can catch you live. And be specific. A good description can catch people's attention and let them know what you're all about.

If you want to get inspired, pause the video and write this link down. Take a look to see some of Facebook's favourite Live videos. And, as always, keep watching!

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Facebook Live: Guide to Video Streaming

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1010

Social media video is growing in popularity.

Marketers use video to increase engagement with their audience and increase the reach of their posts.

In March 2016, Facebook provided Russian users with a new "video" format - live broadcasts or Facebook Live.

In this manual you will find everything you need to know to use Facebook Live .

For ease of navigation through the instructions, I grouped the material into sections.

Click on a section for a quick jump:

[contents h3 h4]

What is Facebook Live Video

Facebook Live Video is the video that Facebook users share in real time .

#Facebook #Live video broadcasts are available to Russian users! Tweet

Currently, video broadcasts are available to users of the Facebook application on iPhones and iPads, as well as on the Android platform.

How to start a Facebook Live video broadcast

Facebook Live video is available for the Facebook app for iOS and Android.

You can broadcast from your computer or laptop, as well as using third-party services.

To start a live broadcast:

a) In your personal profile

Sign in to the Facebook app on your iPhone.
Tap the status field in your News Feed or Timeline.
Click the last person icon.
Press Continue .

b) From the business page

Sign in to the Facebook app on your iPhone.
Click the icon in the bottom right corner of your News Feed or Timeline.
Select the business page you need.
Click on Post .

New: You can broadcast from the Facebook Pages app.

Click the last person icon.
Press Continue .

The next steps are the same for profile broadcasts and business page broadcasts.

Add a description of your video broadcast.
Choose who you want to invite to the broadcast:

Public
Friends
Friends except (exclude those you don't want to see)
Just me (for test broadcast)

On business pages, the broadcast will start for all (otherwise what's the point of doing it).

To switch the camera, click on the icon in the upper right corner of the screen.
Click Create a live video .

In 3 seconds you are live!

c) Facebook groups and event pages

April 6, 2016 Facebook added the ability to create video broadcasts in public and private groups, as well as within events.

Group Broadcast:

Allows you to broadcast video only to the people in the group.

Broadcast at events:

Use to announce your event or host a Q&A session with your readers.

See also How to broadcast Facebook video from your computer

What you need to know about Facebook Live

1. Facebook News Feed Priority

Once you start a live broadcast, it is published to your profile/page and shown in your News Feed.

Facebook Blog Post:

“Now that more and more people are turning on live streams, we are looking at streams as a new type of content—not like regular videos—and are trying to figure out how to show them to users in the newsroom. tape.

As a first step, we're rolling out a small update so that 's live streams will appear more frequently at the top of the newsfeed.

Users spend on average 3 times more time watching live video than watching recorded broadcasts.

All this is because such videos are interesting at the moment of the action, and not after the fact.”

2. Number of viewers and comments

During the broadcast, you will see the number of viewers present, the names of friends who are watching the video, and comments in real time.

ATTENTION: Viewer comments scroll (not disappear like in Periscope)!

You can also like the comments you like.

3. Broadcast duration

Update : The duration of the live video broadcast with recording cannot exceed 240 minutes .

In this case, the video recording of the broadcast will be published in the Video section of your profile/page.

You can also broadcast more than 4 hours, but without saving the recorded video .

4. Detailed statistics of live video broadcasts

April 6, 2016 Facebook updated the statistics data for live video broadcasts:

To block a user, tap the profile photo next to the corresponding viewer's comment and click Block .

You can unblock a person you have previously blocked.

6. Subscribe to video broadcasts

Viewers can subscribe to video broadcasts. Feel free to ask them for it!

Also, the viewer can subscribe while watching the broadcast video:

This is what broadcast notifications look like:0003
If you have a weak internet connection, Facebook will let you know.

If your internet goes down during a broadcast, Facebook will advise you to move to a place with good internet.

Well, this is a hint from me personally (verified by experience :)

How to end the Facebook Live video broadcast

To end the broadcast, click on the red button Done .

ATTENTION: You have a few seconds to change your mind and continue broadcasting!

Immediately after completion, you see the statistics of viewers on the air, as well as a suggestion to save the video to iPhone:

IMPORTANT: The video recording of the broadcast is automatically published to your Feed, but is not itself saved to the phone.

What will happen to your broadcast after the broadcast

After the broadcast of the video recording is AUTOMATICALLY saved in your Timeline like any other video.

All you have to do is edit its name and description:

You can also delete your video, embed it on your site, share it on other social networks.

Where to look for a video recording of a Facebook Live broadcast

a) In the Personal Profile

To find your video, go to the Profile - Video:

b) On the Facebook business page

To find your video, go to the page - Video:

Benefits of Facebook Live for business pages

And here you can TURN OFF with all the Facebook video features:

1.
Playlists and current video

Create the playlists you need based on the topics of your broadcasts.

Add your video to Featured Video.

2. Detailed stats for videos

Explore detailed stats for your video:

Number of video views,

Reach of your video (free/paid)

Percentage of watch duration
9005

Click Statistics - Video:

3. Promote your videos on Facebook

When you broadcast Facebook Live video on your business page, you can use the rich advertising opportunities of Facebook:

Promote your videos from

Increase the number of views of video in Ads Manager.

To do this, use An existing post :

What else is cool about Facebook Live

The most important innovation: the creation of a Live API and open to all developers.

This means that soon you will be able to broadcast on Facebook from any application or from any connected camera (even from a drone), and not just from a smartphone.

It also opens up space for designing video broadcasts: screensavers during the broadcast, a ticker, etc.

Screen reactions and repeated comments

Facebook Live added the use of "reactions" during broadcasts, which are displayed on the screen in real time.

When viewing a video recording of a broadcast, it becomes possible to see the comments on the video in the order in which they were written by the viewers during the broadcast itself.

Non-stop broadcasts

In April 2016, Facebook launched Live API, enabling broadcasters to broadcast from professional equipment.

Now with the help of api you can broadcast non-stop, 24 hours a day.

Live and Replay Engagement Graph

Facebook added Live Stream Video Engagement Graph so attendees can scroll through the video to the point of maximum engagement: broadcasts (as for photos in the application on the phone), as well as the ability to draw on the screen during the live broadcast:

Invite Friends to Live

Added the ability to invite friends to join a live broadcast: logs into Facebook from a computer or laptop:

Also announced a separate section in the Facebook mobile application, which will contain videos of interest to the user.

Streaming in a mask

Facebook has acquired the MSQRD service and it is already possible to broadcast in masks:

In conclusion

Having the opportunity to go live directly in the Feed of your friends and fans is a huge potential, both for those who goes to Facebook to chat, and for those who are engaged in business.

Especially if you have an active business page. Here's where you can turn around to the fullest!

Do you use Facebook Live?

Instruction updated on February 24, 2017

1010

SHARED

You can broadcast live on Facebook not only from your phone, but also from your computer. To do this, the service has a platform on which it can be launched and configured. It's not YouTube or OBS, but you can stream comfortably.

Learn how to broadcast on Facebook here.

Below we will analyze all the features of Facebook Live, and how to set them up correctly if you are using it for the first time.

Live streaming: Facebook Live Producer

Facebook Live Producer is a tool that allows you to stream on Facebook.

You can access it directly from your page.

First, set up a post with your broadcast. It will appear in the feed of subscribers when you start the broadcast. You can share it on all pages that are linked to yours.

Below is a button with audience settings. Here you can set the location and age of viewers.

These settings can be left untouched if wide coverage is important to you and you are not going to tell something childish.

For beginners: You can make the broadcast a test one. Then no one will see it except the admins of the page.

So you can do a test run to see how everything looks and works.

After selecting a test broadcast, the tab may hang slightly. Don't be scared, this is normal.

Set up a live broadcast on Facebook Live Producer

Let's deal with the setting in more detail.

For the first time, it's better to use the simple method: start broadcasting only with Facebook. The remaining options are for streaming through special programs.

Select "Use camera".

Below on the page are the broadcast settings.

First item "Broadcast".

If you have a poor Internet connection and there may be failures, uncheck the box "Stop live broadcast . ..". This option ends the broadcast if the connection is lost. If you remove it, then the air will not turn off, even if there are problems.

If you need to embed a live stream on your site to attract new viewers, check the Embed live stream box. Here you can copy the special code.

If you want to create a unique broadcast so that the recording is not available to subscribers, check the box “Unpublish…”.

Further, in the "Viewers" item, you can allow viewers to rewind or remove this option. If you need to create a sense of urgency, uncheck the box.

Below are the comment settings. They facilitate moderation.

The most useful feature is slowdown. She is very good at fighting discussion flooding, and helps you see all the comments.

These settings can also be used for engagement.

For example, allow only your subscribers to leave comments - and random viewers will subscribe

After these preliminary settings, it remains to check the microphone and camera. This is important, especially when using an optional headset.

These settings are located right there.

Additional settings

Before the broadcast, you can prepare polls and questions for the audience in advance. These are two different settings tabs.

Polls are multiple choice polls.

Questions are open questions that hang as a separate window during the stream.

They can also be used to “mark up” subsections of your stream if you are hosting a webinar.

Broadcast management

Launching the broadcast. On the right are the comments, on the left is how the audience sees you.

The rest of the settings will not go anywhere. Scroll down - they are there.

In the Broadcast Status section, everything that happens with communication and video during your broadcast.

You can track all this right during the broadcast.

On-air polls and questions

From the Polls tab, you can arrange pre-made polls or create new ones.

On the "Questions" tab, you can publish a prepared question, it will be displayed to viewers at the top right.

Always ask viewers if they can see the questions and polls on the screen. You may not see them.

Chat and comments

It's simple: you can pin important messages and reply to viewer comments.

Fix the topic and rules in the comment.

Reply to people in person, give the necessary links. This is another way to be closer to the audience.

Saving the recording of the live broadcast Facebook

When the broadcast ends, Facebook will ask you for feedback on the quality of the connection.

You can scroll down to the post to edit it.

Or delete the entry if the broadcast failed. Joke. It is better to leave recordings of unsuccessful broadcasts for work on bugs.

The first thing to do after the broadcast is to change the preview thumbnail.