How much is whatsapp business
Business Platform Pricing | WhatsApp Business
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Business Platform Pricing
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Pricing that scales with your business
WhatsApp Business Platform provides
transparent and flexible pricingPay As You Grow
The first 1,000 conversations each month are free so your business can build experiences your customers will love before having to pay.
Built for Customer Conversations
Customer relationships are about more than a single message. Our rates are per 24-hour conversation session.
Free Conversations from Ads and your Facebook
When people message you directly from an ad that clicks to WhatsApp or a Facebook Page call-to-action button, the conversation is free.
How Conversation-Based Pricing Works
There are two types of conversations on WhatsApp Business Platform: user-initiated and business-initiated. Each conversation type is charged at a different rate.
____
User-Initiated
A conversation that initiates in response to a user message.
____
Business-Initiated
A conversation that initiates from a business sending a user a message outside the 24 hour customer service window.
24 hour customer service windowAdditional pricing details
View and download rate cards by currency and find country and region mapping for countries where regional rates apply below.
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What Costs You Can Expect
Messaging Support
July 28, 2021
Tamina Steil
More than 50 million companies are already using WhatsApp in their customer communication.
But how much does WhatsApp Business cost and is it actually worth it?
In the digital age, customers expect convenience. Younger generations especially prefer texting over talking on the phone. WhatsApp Business makes it possible for companies to react to changing user behavior and connect with customers on their favorite channel.
In this article, we’ll give you a quick overview of your two options for WhatsApp Business – the WhatsApp Business App and API – and the steps for getting started.
- WhatsApp Business App: a free option for small businesses
- WhatsApp Business API: a scalable solution for every business
- How to get started with WhatsApp Business
1
WhatsApp Business App The WhatsApp Business App is a solution built for smaller businesses. This makes it the ideal choice for local vendors without a dedicated support department, like the Indian meal delivery service Alikemom.
It works similarly to the WhatsApp app that you use to communicate with friends and family. Additionally, it comes with several specific features for business use, like catalogue, quick replies, automated messages and broadcasts.
Source: WhatsApp/Google Play Store
One of the disadvantages is that the WhatsApp Business App is limited to a single user account and not suitable for bigger teams. Data protection can also be an issue as the app is not GDPR-compliant by default.
WhatsApp Business App pricing
The WhatsApp Business App is available for free in the App Store or Google Play Store. You can find step-by-step directions for a quick start in our post “ Your WhatsApp Business Account – From App to Z.”
Every WhatsApp account needs to be connected to one number only. If you want to use your private number, your account will be converted into a business account.
We recommend buying a new SIM card for your WhatsApp Business account before getting started. You might also need either a new cell phone or a dual-SIM phone.
2
WhatsApp Business APIThe WhatsApp API was built to meet the needs of medium to large-size companies. Prominent use cases include Toyota and KLM although it’s also beneficial for smaller businesses.
Advantages are the easy scalability, full flexibility in adjusting to existing workflows and a secure GDPR-compliant setup. It also comes with dedicated enterprise features, like template messages and the option to add a WhatsApp bot
Unlike the WhatsApp Business App, the API (short for “ application programming interface ”) does not provide a user interface. Instead, you need to connect it to an authorized third-party software (i.e. "WhatsApp Business Solution Provider"), like Userlike's customer messaging platform.
Find out more about the WhatsApp Business API in our post “WhatsApp Business API – All You Need to Know.”
WhatsApp Business API Pricing
The WhatsApp API is an advanced solution that comes with a paid model. That said, there are many providers that enable affordable and simple access to the WhatsApp API for every business.
Receive and reply to your customers’ WhatsApp messages from Userlike’s Message Center.
These are the most common costs you should keep an eye on when deciding on a WhatsApp API solution provider:
Monthly costs
While you can download and install the business app yourself, you’ll need to work with an official “WhatsApp Business Solution Provider” if you want access to the API.
The costs can vary considerably depending on the provider, so it's worth spending some time comparing. To give you a benchmark example, MessengerPeople starts at $499 per month.
Userlike , meanwhile, offers the WhatsApp channel for just $90 per month starting from the Team plan.
WhatsApp Business: Privacy, examples and first steps
In this guide, you'll find all the important info you need for using WhatsApp in business.
Download for free
Set up costs
In addition to the monthly costs, some providers also charge a one-time implementation fee. For example, Vonage charges $1,000 per number.
There is no setup fee at Userlike.
Costs per conversation
According to the new pricing model (effective as of February 2022), WhatsApp now charges a fee per conversation and no longer per message template.
What counts as a “conversation”?
A conversation is a single 24-hour session that starts as soon as a business contacts a customer or responds to a customer’s initial message.
All messages that are sent or received within the 24-hour service window are covered by the conversation fee.
Example:
1. Shoe store Kicks initiates the conversation with a message template.
2. The customer replies shortly after with a message. Kicks thanks the customer with a session message. WhatsApp charges for all three messages as one conversation.
If the customer answers 24 hours later, the business won’t be charged since they’re the only ones who can initiate a new 24-hour window. If Kicks thanks the customer the next day at 9 am, the company is charged for a new conversation.
For more pricing examples, download the PDF at the bottom of Facebook’s article on conversation-based pricing.
How much does WhatsApp charge for a conversation?
Conversation charges vary by country and by who starts the conversation. User-initiated conversations are cheaper than business-initiated messages.
In North America (Canada & USA) costs are around 1.5 cents for company-initiated messages and less than one cent for client-initiated messages.
Price list for all countries on the official Facebook website
Please note: “User-initiated” doesn’t mean that you have to pay for messages from clients. It only counts as a “user-initiated message” if you reply.
Receiving messages from customers is always free with the WhatsApp API.
Userlike covers your WhatsApp bill and transfers the fees to you without additional charges. You can find pricing for all countries on Facebook’s website by clicking on a currency rate card.
Monthly active contacts
Many providers, like tyntec or CM.com , tier their pricing based on the number of your monthly active contacts on WhatsApp. Keep this in mind, especially if you’re expecting a high volume on this channel.
Userlike does not have this kind of price bundling.
You can receive and send unlimited WhatsApp messages for $90 in the Team plan without any extra costs.
3
How to get started with WhatsApp BusinessLeverage the potential of WhatsApp Business and upgrade your customer communication with the world's most popular messaging app. A spot in your customers’ contact list automatically brings you closer to them, boosts your customer satisfaction and allows you to provide a smooth support experience.
The WhatsApp Business API is a powerful, GDPR-compliant solution that works for businesses of all sizes and industries. With Userlike, you can get access to the API for just $90 per month – without any onboarding fees or additional costs per message. Signing up is simple so you can be up and running in 10 minutes.
Still, WhatsApp is not the only relevant messaging app. That’s why Userlike also provides access to more popular channels, such as website chat, Facebook Messenger, Telegram, Threema and SMS.
All channels are combined in one business software, so you only need one platform for all your customer messaging activities.
Just reach out to us if you’re interested . We look forward to hearing from you and guiding you as you get started with the WhatsApp Business API!
The Ultimate Guide [Sep 2022]
How much does WhatsApp Business cost? When it comes to WhatsApp API pricing, it can be hard to calculate. In order not to face unnecessary expenses, businesses should be familiar with this topic. In this blog article, we'll cover the current WhatsApp Business API pricing model, the additional costs you'll face, and the cheapest WhatsApp API partner for your business.
WhatsApp API Pricing: Is the WhatsApp Business API free? nine0007
WhatsApp Business App's pricing model is simple - it's free! But this does not apply to the WhatsApp API.
To really understand the cost of the WhatsApp messaging API, you must first familiarize yourself with the other associated costs of using the API.
WhatsApp Business Pricing: What Costs to Expect
WhatsApp offers two different messaging products at scale: WhatsApp Cloud API and WhatsApp Business API. The first is hosted on the Meta cloud servers and the second is hosted on the WhatsApp partner server or on the enterprise server. nine0003
We have a blog post on the WhatsApp Cloud API where you will find everything you need to know about it. Below you will find detailed information about the estimated costs of using the WhatsApp Business API.
WhatsApp Cloud API vs. WhatsApp Business API: ComparisonTo start with, WhatsApp doesn't give you direct access to the WhatsApp Business API. Instead, you need to go through an intermediary called a WhatsApp Partner or Business Solution Provider (BSP) to get a WhatsApp API account. nine0003
WhatsApp BSP charges for hosting the WhatsApp API on its local servers.
BSPs then pass this cost on to end users, adding their own fees in the process. For example, some partners charge a setup fee or markup per message.
Once you have a WhatsApp API account, connect the WhatsApp API endpoint to your mailbox, such as respond.io , to start messaging. In short, using the local WhatsApp API includes a fee for WhatsApp, your chosen BSP, and a mailbox. nine0003
If this is still unclear, don't be discouraged. In the next section, we will explain how WhatsApp's current pricing model works.
WhatsApp Business Pricing API: WhatsApp Calling rates explained
Compared to sending messages or traditional opening and closing tickets, conversations allow you to build relationships with customers. To provide customers with fast communication, WhatsApp API rates are based on 24-hour conversation sessions.
Call prices depend on the user's country code.
But what does WhatsApp user mean in this context? This is the person or entity that sends the message to the business. WhatsApp Business pricing currently divides conversations into two categories:
- User-initiated conversations: The user sends the first message. This type of conversation is initiated when an enterprise responds to a user within a 24-hour session.
- Business-initiated conversations: The business sends the first message or continues the conversation outside of the 24-hour session. This type of conversation can only be started using pre-approved message templates.
Call rates differ between user and business initiated calls. You can check the rates here.
Two types of conversations under the current WhatsApp Business pricing model Each WhatsApp Business (WABA) account receives 1,000 free conversations each month, which can be initiated by the user or business. If you have multiple numbers linked to your WABA account, 1000 free calls are shared among all your numbers.
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Here's another way to save costs with the current WhatsApp API pricing model: Ads that go to WhatsApp or CTA buttons on a Facebook page, the first conversation from this entry point is free.
WhatsApp Business Partner Pricing
In the previous section, we looked at how WhatsApp charges you for calls. Now it's time to talk about pricing from the BSP side. What WhatsApp rates for business accounts can we expect from WhatsApp Partners? nine0003
In addition to being charged for using WhatsApp , these pricing models are used by the main BSPs that work with respond.io.
- Every Message
- Burst of Messages
- Monthly Active Users
In February, some WhatsApp have decided to stick with their BSP 2 API pricing Whatsapp API prices. Let's introduce these partners and explain how their pricing model works alongside the current WhatsApp Business pricing.
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MessageBird WhatsApp Pricing API
MessageBird offers businesses four different solution plans based on monthly active contacts. They add their own message fees on top of whatsapp conversation prices.
MessageBird WhatsApp pricing in a nutshellWhile WhatsApp charges vary by country, MessageBird adds a $0.005 surcharge for each session message sent by an enterprise. A $0.005 surcharge per template message is also charged on top of the WhatsApp fee. nine0003
Twilio WhatsApp Pricing API
Twilio retained its per-message pricing model after WhatsApp Business price changes. In their own words, "Pricing as you go ensures you only pay for what you use."
Twilio WhatsApp Business API pricing in a nutshellIn addition to the WhatsApp call charges, Twilio charges a flat fee of $0.005 per message sent as well as per message received. This mark-up applies to both WhatsApp template message prices and session message prices. nine0003
Cheapest WhatsApp API Pricing: 360dialog
Looking for a cheap WhatsApp API? Respond.
io users can now get the 360dialog WhatsApp API for an exclusive $5/month plus WhatsApp Conversation fees. For everyone else, 360dialog offers three different monthly plans.
360dialog does not add any markup to messages sent or received. This is our recommended choice for companies looking for a BSP with an affordable price. WhatsApp Business pricing. nine0003 Reduce your WhatsApp account costs for business with the best WhatsApp business API provider.
We reviewed the current WhatsApp Business API pricing model and BSP pricing practices. Next, we will look at the most common business use cases and how they are affected by the current pricing model. WhatsApp Business pricing model.
WhatsApp Business API Pricing by Use Case
Businesses often have different teams messaging with customers via the WhatsApp API. And these teams have different messaging habits. nine0003 The final cost of the WhatsApp API depends on the use case.
Below, we'll tell you what costs to expect when using the WhatsApp API for sales, support, marketing, and engineering.
For each use case, we will make recommendations on which WhatsApp partner to choose to get the most out of it.
Conversation based pricing for sales teams
Sales professionals must keep track of their customers. This means they often start a conversation as soon as they get a lead. These conversations are usually business-initiated, which is more expensive than user-initiated conversations. nine0003 Things to keep in mind to get the best WhatsApp API pricing for sales
The current WhatsApp API pricing model of 1,000 free calls per month benefits businesses with low sales volume but high profit margins per sale as these companies only talk to a few clients per month.
We recommend MAC plans for sales teams with small sales volumes and high margins. Conversely, the monthly plan is the best choice for businesses with high sales volume and low margins, where there are many negotiations per month. nine0003
Conversation-based pricing for support teams
Support teams are responsible for responding quickly to requests.
Since they primarily answer incoming calls, they will be able to take advantage of the current WhatsApp Pricing APIs based on 24-hour messaging sessions.
Because businesses are only charged per 24 hours for one user-initiated message when they respond, the help desk should use this window to resolve customer issues without worrying about the number of messages sent and received. nine0003
In cases where the resolution of a problem goes beyond the 24-hour session, companies will pay for additional calls initiated by the user or the business.
Things to keep in mind to get the best price for WhatsApp API supportFor this reason, it is important for support agents not to respond to incoming conversations they consider irrelevant in order to avoid unnecessary WhatsApp charges.
They should also be careful with automatic hello and exit messages. If a business message is sent after the first customer message, this will result in a user-initiated conversation, which will incur costs.
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The monthly plan is the best choice for most support groups. For a fixed price, support agents can send as many messages as they need in a 24-hour session without facing a per-message markup.
Conversation based pricing for marketing teams
Marketing teams use WhatsApp to send promotional messages to their audience. They do not respond to contacts.
Each message sent by the marketing team is considered a business initiated conversation. For this reason, bulk messaging can become quite expensive under the current WhatsApp Business pricing model. nine0003
Marketing teams should be aware of this: Although there is no additional charge to send subsequent messages after the first message initiated by a business, WhatsApp Business policy strictly enforces that companies use the spam platform.
Things to keep in mind to cut marketing costs with the WhatsApp API Because business-driven conversations can be expensive, marketing teams should try to save on costs by choosing a partner that doesn't charge a mark-up for each message sent.
With small volumes of negotiations initiated by business, it is advisable to pay for message packages. nine0003
However, companies that need to send large volumes of business calls will benefit from a monthly plan with unlimited messages and no markups.
Conversation based pricing for operational technicians
Operational technicians are the engineers who monitor and process operational data. They use WhatsApp to send transactional notifications for payment confirmation, password reset, etc. nine0003
In general, these transactional notifications are business-initiated conversations because they are not sent in response to a customer message. Business-initiated conversations cost more, so BSPs with extra messaging costs should be avoided.
Things to Keep in Mind to Reduce the Cost of the WhatsApp Design APIUnlike marketing teams, operations technical executives can't realistically estimate how many business-driven conversations they'll have to host. nine0003
Paying for a monthly plan with unlimited messages and no markup ensures that techs can start business-driven conversations when needed without worrying about paying bills.
WhatsApp Pricing API: What's Next
You most likely use the WhatsApp channel for sales, support, marketing, and notifications. Therefore, we recommend you the best of all partners. Unlike many other partners, 360dialog doesn't mark up every message. Simply put, you will pay a fixed monthly rate plus the cost of WhatsApp calls. nine0003
So 360dialog is the cheapest WhatsApp API. To get started, sign up for a respond.io account and apply for the 360dialog WhatsApp API through us.
Further reading
That's all you need to know about WhatsApp API pricing for businesses. If you found this reading interesting, check out the following articles:
- WhatsApp Partners: What is a WhatsApp Business Solution Provider?
- WhatsApp API: The Ultimate Guide to WhatsApp Business API
- WhatsApp Broadcasting: Operation manual
Official WhatsApp Business API from 950 rubles. Newsletters without blocking.
whatsapp business API
Official and secure connection
Write to whatsapp
WhatsApp mailing
- "Customer service window" - 24 hours from the moment the last message was received from the client.
- If the customer is the first to initiate a WhatsApp conversation, no response or templates are required from the customer during the Customer Service Window. nine0161
- Messages you send to a customer outside of the Customer Service Window, including if you want to be the first to WhatsApp , must be templated and the customer must agree to receive such messages in advance.
- Message templates to be sent outside of the Customer Service Window are agreed in advance with WhatsApp. Template matching is free on any tariff . Templates can be with buttons.
- If the client responds to a message with a template, a "Customer Service Window" opens, which does not require templates.
Media attachments
Pictures and photos
PNG and JPEG images up to 5Mb
Videos
MP4 and 3GPP video files up to 16Mb
Audio and voice messages
MP3, OGG, AMR, AAC audio files and voice messages up to 1819
Documents, files, archives up to 100Mb
FAQ
- The official WhatsApp Business API does not have WhatsApp or WhatsApp Business phone apps, web.
whatsapp.com does not. If WhatsApp is already installed, you will need to uninstall it. It will not be possible to return the application back. Connecting directly to CRM, communicating with clients on a computer in the CRM web interface or on a phone in the CRM mobile application.
- Any number connects to WhatsApp Business API, mobile, landline, 8-800. nine0034
- Multiple employees can work at the same time using the same WhatsApp Business API number. In this case, the distribution of incoming calls occurs by means of CRM.
- For tariffs from 500, it is possible to get a "Verified business account" with a name instead of a phone number and a green checkmark ✅ in the profile.
- No smartphone required, no QR code scanned.
- For new connections, you can mail up to 1000 contacts per day. With an increase in rating, up to 10,000 and 100,000 per day. nine0034
- There are no WhatsApp calls and no group chats in the official connection.
Buttons in WhatsApp
In the official WhatsApp Business API, it is possible to use buttons - both in mailing lists and in regular correspondence.
There are three types of buttons:
- Tip button for quick input;
- Button-link to the site;
- Phone call button.
Connection process
step 1. Business profile
If you don't have a business profile yet, you register.
step 2. Website
If there is no website yet, you will need to create at least one page.
Step 3. Documents
If you don't have a company yet, you will need to register it.
Step 4. Phone number
If there is no suitable number, you will need to buy it.
What kind of business is it suitable for?
For any business, as long as you comply with the WhatsApp Business Policy and the WhatsApp Trade Policy. Exception - You may not use the WhatsApp Business API solution to send messages to or from the following countries/regions: Iran, North Korea, Crimea, Cuba, Syria. nine0003
If you need whatsapp integration with crm, you have an application that should work with whatsapp via api or just looking for whatsapp api - we will tell you and do it.
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