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How do whatsapp make money


How WhatsApp Makes Money For Meta Platforms: 2 Key Ways

  • Education
  • Investing

Updated: Nov. 11, 2022By: Kimberlee Leonard

Table of Сontents

  1. WhatsApp Basics
  2. WhatsApp Business Model
  3. 2 Ways WhatsApp Makes Money
  4. Bottom Line

WhatsApp is a free messenger service that is used by over 2 billion people around the world. Because it’s free for consumers, it begs the question, how does WhatsApp make money? The Meta Platforms subsidiary makes money through WhatsApp for Business and WhatsApp Pay.

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WhatsApp Basics

WhatsApp was founded in 2009 by Brian Acton and Jan Koum. It’s a free secured messenger service that allows domestic and international communication among users on a secured network. It’s currently headquartered in Menlo Park, California with Meta Platforms, Inc. (META) as the parent company. Facebook changed their corporate name to Meta Platforms in 2021.

Facebook acquired WhatsApp in 2014, making it the largest subsidiary of the company next to Instagram and Facebook Messenger. WhatsApp does not trade independently.

Tip: As a subsidiary of Meta Platforms, investors would buy META to gain exposure to the business of WhatsApp.

As a messenger service, WhatsApp is robust. Users can send text messages, voice messages, make both voice and video calls, share images and documents, and share one’s location. Essentially, anything a user needs to communicate with another is available via WhatsApp.

Users like the platform because it is free with no ads and offers end-to-end encryption, with the company stating that it is not able to read or capture messages.

WhatsApp Business Model

The product of WhatsApp is simple: a robust personal messaging service. How it makes money is a little different than many others in the arena. WhatsApp started as a 'freemium' service, where users were able to send messages for free for the first year and then renew at an annual $0. 99 fee. They have shifted from this business model and stayed away from in-app advertising. Instead, they make money through WhatsApp for Business and WhatsApp Pay.

There are a number of competitors in the market, all who have different business models for revenue generation. Some of the top competitors are LINE, Kakao, Kik, and Skype.

  • LINE makes money from in-game purchases and other services such as stickers.
  • Kakao generates revenues from advertising.
  • Kik gives users rewards for watching advertisements.
  • Skype is a subscription service for worldwide calling.

Note: Both Acton and Koum have left WhatsApp after disagreements with Facebook over the way the app would be monetized.

2 Ways WhatsApp Makes Money

1. WhatsApp for Businesses

While the service is free for consumers to use, businesses can sign up for WhatsApp for Business to use the platform for sales and support. The WhatsApp Business API is used by major brands such as Netflix, Uber, and Wish. It originally encouraged businesses to use the platform and provide quick responses. WhatsApp would charge businesses for delayed responses. So while the business could respond for free within 24 hours, it would be charged a fee for responses later than that.

The new business API for WhatsApp for Business applies charges based on a messaging tier. The charges are:

  • First 250,000 messages: $0.0085 per message

  • Next 750,000 messages: $0.0083 per message

  • Next 2 million messages: $0.0080 per message

  • Next 3 million messages: $0.0073 per message

  • Next 4 million messages: $0.0065 per message

  • Above 10 million messages: $0.0058 per message

Essentially, the more messages a company sends, the cheaper the rate is.

2. WhatsApp Pay

WhatsApp Pay is a payment feature similar to PayPal. Users can send money to friends, family, and businesses for free. The party receiving the money is charged 3.99% per transaction.

Like other money sending services, this app connects to a linked bank account where the funds are taken from or deposited. This service is currently only available in India and Brazil on specific devices.

Tip: Look for WhatsApp to expand WhatsApp Pay in the near future.

You can’t invest in WhatsApp on its own but you can understand how the messenger giant makes money for its parent company, Facebook. WhatsApp is becoming a larger revenue source as it competes to maintain its market share on secure messenger services.

This article was written by

Kimberlee Leonard

233 Followers

Kimberlee brings professional experience to her writing. She started as a FINRA Series 7 broker and later transitioned her career into owning an insurance agency and preparing taxes.

Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.

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How Does WhatsApp Make Money?

WhatsApp was founded in 2009 by Brian Acton and Jan Koum as an alternative to pricey SMS services. The app allows users to upload their contact book and message anyone who has the app installed, at no cost. It is available for iPhones, Androids, and desktops. If it's free-to-use, how does WhatsApp make money?

Meta (META), formerly Facebook, purchased WhatsApp in February 2014 for $19 billion and according to the 2014 Facebook Form 10-Q, during the nine months preceding Sept 30, 2014, WhatsApp generated revenue of $1.29 million.

In 2018, WhatsApp co-founder and Facebook Inc. director Jan Koum announced his departure from Facebook. Media reports indicate that Koum decided to leave after a disagreement with the company over its use of user data and its desire to allow advertisements on WhatsApp. Koum, along with his co-founder Brian Acton, has long been an advocate for the privacy of WhatsApp users. 

In March 2022, WhatsApp had more than two billion users in 180 countries and was Meta Platforms, Inc.'s (formerly Facebook) second-biggest property, after its namesake app. It surpassed Instagram Facebook Messenger, the third- and fourth-biggest properties. Read on to see how WhatsApp makes money.

Key Takeaways

  • WhatsApp is a mobile app that allows users to message and call each other over the Internet.
  • WhatsApp was founded in 2009 and bought by Meta (formerly Facebook) in 2014 for $19 billion.
  • Meta's second biggest property is now WhatsApp, after its Instagram and Facebook Messenger service.
  • The way WhatsApp used to make money was through a subscription model. It cost $1 to download and then $1 a year going forward.
  • Meta eventually removed the $1 fee and made WhatsApp a free service, with the idea that consumers would communicate with businesses through it and businesses would pick up the cost.
  • Revenue in 2021 for WhatsApp was $8.7 billion.

One Dollar at a Time and Beyond

The short answer used to be $1 at a time. In some countries, the app used to cost about $1 to download; in others, the first year is free, but each subsequent year costs $1; in other words, WhatsApp had a subscription model. At the peak under this model, it had about 700 million users worldwide; yearly revenue could thus be estimated at $700 million per year at that time.

In January 2016, Facebook revealed in a 10-Q filing that because WhatsApp was monetized in "a very limited fashion," it may not be generating meaningful revenue in the long term, hinting that the strategy would change. Shortly after, WhatsApp announced in a blog post that the era of subscriptions had come to an end and the messaging app would now be free to use. 

There are still no ads in the app, however. "Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from," the company wrote at the time. The goal is to have people communicate directly with their banks, airlines, etc. over the app, while the businesses pick up the bill previously paid through subscriptions. 

Though WhatsApp's financial statements aren't public (Meta doesn't break down its revenue by company), Forbes estimated potential revenue to be $27–$29 billion by Q1 of 2022. As of March 2022, WhatsApp had over two billion users.  

WhatsApp Business, the business platform of the messaging app, provides a host of tools for businesses to access company insights and measure metrics, making it an attractive tool for businesses.

Focusing on Growth

WhatsApp is globally popular—the top three countries are: India with 390 million users, 108 million in Brazil, and 75 million in the United States. With SMS apps, growth is exponential; when one person in a social group downloads and advocates using the app, many new users download the app to communicate with the original person. These new users then encourage other members of their other social groups to use the app.

By increasing market penetration, the app becomes indispensable and the user base grows. 

Information from Statista

Is It Really About the Money Though?

Industry insiders have speculated that part of the rationale behind acquiring WhatsApp was for Meta to access user’s behavioral data and personal information.

With location sharing data, 100 billion messages sent per day, and access to users' entire contact lists, Meta has access to a ton of personal information—all uploaded and saved on its servers. While Mark Zuckerberg has previously promised that this data won’t be used to improve consumer targeting in Meta ads, it will be unless the user changes the settings to not share information with Meta.

End-to-End Encryption Controversy

WhatsApp, as well as other messaging providers (including Apple), have been in hot water with governments around the world after it was determined that terrorists used apps to communicate before and during attacks.

Governments and counter-terrorism agencies wanted the companies behind these apps to share the encryption key to gain access to messages sent and received by the terrorists. The companies, however, refused to oblige. This led to WhatsApp's adoption of end-to-end encryption, which prevents anyone, including WhatsApp, except the sender and receiver from gaining access to the data shared on the app.

How Many Users Does WhatsApp Have?

According to industry estimates, WhatsApp has more than 2 billion users worldwide as of 2022.

Is WhatsApp Really Secure and Private?

Yes, WhatsApp messages, including text, images, and other media, are secured through end-to-end encryption. This means that they cannot be intercepted or read during transmission.

Does WhatsApp Make Money?

Yes, WhatsApp generated more than $8.7 billion in revenue in 2021 for its parent company, Meta (formerly Facebook).

The Bottom Line

WhatsApp has become one of the most popular messaging services in the world with only room to grow. Whether you believe that Meta overpaid for WhatsApp or not, the fact is that the app has a growing revenue stream with endless possibilities that will allow it to bring in more revenues over time.

7 best ways to make money on whatsapp

whatsapp is the first choice of every smartphone user , you should also use whatsapp but did you know that you can make money on whatsapp and so today we will tell you friends we tell you about the best way to make money in whatsapp.

As you know whatsapp is the most used app so you can make money on whatsapp. To put it simply, there is no feature in WhatsApp where you can earn money. But you can definitely make money with whatsapp. nine0007

There are many ways to make money on whatsapp by which you can make the money you want, it's totally up to you and the best thing is that you don't have to pay money for work, you can do it at home, you can earn while sitting .

Things you need to make money on WhatsApp

First of all, it is important for you to know what things you will need to make money on WhatsApp so that you can start making money on WhatsApp, so let us know. nine0007

1. You must have a smartphone

2. You must have a Gmail account

3. You must have an Internet connection

4. You must have WhatsApp groups

5. You must have several whatsapp numbers

You should know very well that the more whatsapp groups and whatsapp numbers you have, the more help you will get in making money on whatsapp. That's why you should join many whatsapp groups. nine0007

If you have many WhatsApp numbers, you can create a WhatsApp group or broadcast, and remember that you can only send messages to 256 members in one broadcast, and WhatsApp messages from different broadcasts.

If you have all of the above you can start making money on whatsapp so now let us know what you need to do to make money on whatsapp we will tell you all the ways you can make money on whatsapp your WhatsApp at home. nine0007

Read also

Learn how to make money on YouTube

How to transfer WhatsApp chat history?

Top 7 ways to make money on WhatsApp

We will tell you about the most popular ways to make money on WhatsApp, so you should use them all.

Make money with WhatsApp through affiliate marketing

We put affiliate marketing first because it's the way to make a lot of money and also the best way to make money with WhatsApp. nine0007

As you all know, nowadays online shopping is very fond of doing. You may also find these people around you, or they may be among your friends and family. You must make a group of all these people.

Then, according to the needs of these people, you must join the affiliate program of this online store such as amazon, flipkart, sanpdeal, etc. You will receive money

Affiliate marketing is a method in which you must share a link to any product, and if someone clicks on it and buys, you will receive a commission, that is, money. For more information about what affiliate marketing is and where to start, read this.

Make money on whatsapp by shortening links

This is also a very easy way to make money on whatsapp because in this case you just have to create a link and then share it and when someone clicks on that link you get money.

For example , "WhatsApp se Paise kaise kamaye". This topic is often searched on Google, this is a viral topic that everyone wants to know about, so there are some viral topics that people want to know about. nine0007

You have to find this topic and copy its link i.e. URL and then shorten it using Link Shortening website. You can use the adf.ly site for this, because nowadays it is mainly used to earn money by shortening links.

Then you have to share it with as many people as you can on whatsapp, when someone clicks on that link they see an ad for the first 5 seconds you get paid. This means that the more clicks you get, the more money you make. nine0007

Make money on WhatsApp through referral program

On WhatsApp, some of your WhatsApp friends must have sent you a link to an app where after logging in you get some money and others also get some money for joining it. This is called a referral program.

You can see many of these apps in the Google Play Store. Like and the previous Paytm app, you get 25 after logging in the same way today. nine0003 Cricket Dream 11 Fantasy after joining you get 100 rupees and if you join other people with your referral link you also get 50-100 rupees for that.

It is also important to know that when you join this type of program, there is a withdrawal limit such as 20-50-100 etc. after which you can withdraw funds.

Earn money with WhatsApp through the PPD network

Today the internet has become very cheap and at the same time its speed has also increased. That's why whenever there is something new on the Internet, such as a song, a movie, a game, a viral video, an important PDF document, etc., people immediately download it. nine0003 The internet is the best way to make money.

To do this, you first need to join the PPD network, i.e. Pay Per Download, and then download whatever people want to download.

Only after that you must share the link to this file in WhatsApp, and then the people who download it will receive money. The more downloads, the more money you earn.

Earn money in Whatsapp with paid promotion

Today everyone wants to bring their services and products to people and sell them. nine0003 Digital marketing is used more. You can also do digital marketing with whatsapp.

If you have a lot of whatsapp groups or whatsapp numbers you can charge money to promote something because people spend a lot of time on whatsapp. Let's find out what you can promote.

1. Applications can be promoted

2. Can promote local businesses

3. Website and blog can be promoted

4. Youtube channel can be promoted

5. Facebook page and Facebook group can be promoted.

6. He can promote a new product

Make money with WhatsApp by selling your stuff

If you are in business, you think that with WhatsApp you can spread your business and make money. Therefore, WhatsApp Business was launched separately.

This is an effective way to connect people to your business, so you need to search for people on whatsapp and create a list where they can buy your stuff, then take a picture of your stuff and share it on whatsapp. nine0007

Make money selling things online on whatsapp

I recently saw those people selling things online to make money on whatsapp, this is a very good way to start a business without spending any money.

https://www.youtube.com/watch؟v=26P17-7-6C0

You have to find items on online shopping websites like amazon, flipkart, sanpdeal, etc. that people around you would like to buy, and then share them with everyone on whatsapp by taking a picture of them and stating the price according to you. If someone likes it, you can order it online and sell it. nine0007

So guys we have given you the best ways to make money on whatsapp , hopefully if you follow these methods then surely you can make money on whatsapp. You should share this post with those people who want to make money on whatsapp exchange, if you like our article, try it. Social networks , but share it with your friends

Earn money through WhatsApp: 7 easy ways.

Visit the website. nine0007

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Every week I get at least three emails from people asking how to make money with whatsapp.

Join Quotex here and use promo code JOON50 to get 50% bonus ➵

At first I thought they were joking, but as more and more people asked the same question, it caught my attention.

Sorry, and like you, I saw WhatsApp as "another" messaging with many users around the world, but without the ability to monetize. nine0007

I thought no one could make a decent income with whatsapp - unlike other social networking and messaging apps.

For example, you can easily make money on Instagram by doing influencer marketing. But whatsapp? This was unheard of, at least until today.

I sat down, rummaged and finally understood what you are reading now.

I admit that it was difficult to make this list, not because it is impossible to make money on WhatsApp, but because 90% of my strategies were scams.

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First,

I will go ahead and confirm that YES, it is possible to make money on WhatsApp in Kenya or any other country.

But while there is no direct way to make money on the platform, there are strategies you can apply to use WhatsApp and earn passive income.

What you need to start earning through WhatsApp

Before you start earning, you need to take care of some things. This includes:

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  • Having a huge contact list of people who are interested in hearing from you. This could be your blog readers if you have a website. Members of your local group, etc.
  • Be part of big WhatsApp groups. It shouldn't be just another group full of people, the group should be confusing in its activities. For example, let's say at least 10 posts per day with active participation from members. nine0182

I realized that these two are kind of "assets" when it comes to making money through whatsapp in 202.

Think of this as your bridge to the green side, where money is plentiful and where you can make your dreams come true.

However, let's dive into the list:

  • Join ySense
  • Use affiliate links
  • Item
  • Pay per download
  • Drive traffic to your blog
  • Marketing of other businesses

I can't wait to discuss this with you further.

Let's get right to it, shall we?

How to make money with WhatsApp in 2022

  1. Join ySense and share links to earn money through whatsapp.

Also commonly known as ClixSense, after research it immediately became my #1 way to make money through WhatsApp in 2022. nine0007

So how does it work?

I bet you have heard of such thoughts as Pay Per Click.

This is an advertising metric where you only pay when someone clicks on your link. It turns out that the whole model can be flipped.

Let me explain.

ClickSense is part of a network of platforms using the Paid To Click (PTC) model. This is exactly what it sounds like: you get paid every time someone clicks on your link.

If making money was so easy, why isn't everyone doing it?

Well, it turns out that most of the biggest scammers on the internet are robbing the innocent using this model. They make a lot of promises and pay nothing.

ySense is a kind of "white" sheet on the wolf's sea.

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On the platform you get paid to complete surveys, play games, and even watch videos among other things.

In addition, you can also refer friends to ClickSense and earn commissions. This is where WhatsApp comes to the rescue. nine0007

After opening an account on the site, you will receive a unique invitation (referral) link. Get the link and share it with your WhatsApp contacts and groups you belong to.

Tips on how to make more money with this method.

  • Earn more by taking surveys and referring people. You won't actually be able to complete most of the surveys, but some of them will fit your profile.
  • Avoid spamming groups with links that make promises you can't keep. Instead of just posting referral links in whatsapp groups, offer some value first and then links. Ignore this at your own risk
  • Don't be greedy and start joining random groups and adding strangers in the name of "getting numbers". Create a circle of people who trust you and maintain a relationship with you. It's easier to follow a friend's advice than a random stranger

With that said, once you start earning, ySense allows you to withdraw your earnings through Skrill.

  1. Affiliate Marketing via WhatsApp

As an affiliate marketer, you get paid every time you successfully refer a paying customer to the business. nine0007

And there are many such programs, and some of them have huge payouts. This works best if you have a motivated contact list or belong to high-profile WhatsApp groups.

For example:

If you are a woman and belong to multiple WhatsApp women's groups, you can register to partner with local e-commerce websites. Promote women's products to increase your chances of selling.

How to make money on WhatsApp with affiliate marketing

Do you see how it's done?

  • Choose a target group of people - talk about a specific topic, such as fashion.
  • Add value to the group by teaching them what they care about. For example, you can teach them the latest fashion trends and how best to wear
  • Please include your affiliate link in your message. Ask those who are interested in design to go ahead and buy
  • Make sure you are open to affiliate links. I know you think that by telling people about this they won't want to buy, but that's not true. Transparency brings trust. People tend to buy from people they trust. nine0182

If you are a member of a group of 200 members, let's say only 10 of them made a purchase (a $10 product) through your link, which is $100! Here is how you can make money through whatsapp in 2020.

Join Quotex here and use promo code JOON50 to get 50% bonus ➵

Again, don't spam people with lots of links. I know because I see it often and hate it. Also, only promote products that add value to someone's life, and not just because you're underpaid. nine0007

  1. Sale of own goods

WhatsApp is like a social platform for friends and family.

It's a way to connect with our loved ones, share stories and laugh together. It's also a way to stimulate each other's fuss by buying or referring customers to them.

Instead of sending affiliate links and making commissions, you can make a significant profit by selling your products. nine0007

The question is, how does it work?

Start earning money by sending WhatsApp messages about your products.

Well, if you're selling, say, customized t-shirts, all you have to do is take a photo of the design and share it with your groups and contacts.

Again, the rule here is to take it slow.

Do not send unsolicited messages.

Make sure the people you talk to are interested in what you have to offer. nine0007

For this reason, consider creating your own WhatsApp groups.

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Encourage people who will be interested in your products to join. Once you have a significant number of participants, avoid over-promotion.

There is a marketing rule, the 80/20 rule.

Ideally, 80% of the content you send out should be about building trust and relationships with your members and contacts. The remaining 20% ​​is for promotion. nine0007

How can you make this happen?

Plain.

If you send 3 messages a day to your WhatsApp groups, only one of those messages must be promotional. The rest should add value to your audience.

What if you don't have products, can you make money through whatsapp in 2022?

I find that most people give up because they think they don't have what it takes to sell products.

Beware, spoilers! You don't need to own any products to make money selling on whatsapp.

No, I'm not talking about affiliate marketing (already wrote about it above).

Here's what to do if you don't have any products but want to make money through WhatsApp.

  1. Start an online store on your website or with Shopify
  2. Add images of products from local suppliers, manufacturers or wholesalers.
  3. Promote products in your WhatsApp groups and contacts
  4. Every time you receive an order, collect the money and place the order with the supplier. Let them send the goods directly to the buyer.
  5. Put the difference in your pocket

Do you see what just happened?

First, you didn't have shares.

Second, you haven't seen the product at all.

But now you have money. What happened?

This is called dropshipping. More about this here.

Can you sell your skills on WhatsApp? nine0004

Absolutely.

If you are a web designer, showcase your work via WhatsApp. Who knows who might be watching? Well, your clients may not be there, but a friend might recommend you.

  1. Get paid for selling other businesses

If you think you can only do it on Facebook or Instagram, think again. Every business needs access to a motivated audience ready to take action. nine0007

Take a second and think about it.

WhatsApp is a social application.

You have groups and a huge contact list of people who know you and trust you. Why not get paid to promote the business for them?

How?

  • Visit social networks and other forums where entrepreneurs hang out.
  • Just say something along the lines of "Hey, I can help you reach 1,000 fashion people via WhatsApp." Write to me if you are interested. nine0182

Sit down and watch the leads pour in.

Select only those for which you can provide results.

Come up with a strategy to promote your business through WhatsApp.

  1. Pay per download

This is where you upload a file to the site, such as images, videos, games, etc. Every time someone downloads it, you get paid.

Sounds too good to be true?

Believe me, I couldn't believe it either.

Obviously, before someone downloads a file, they must complete a survey or click on an ad. This is how these sites make money to pay you.

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How to do it today in 2022:

  • Choose a specific topic, say share memes
  • Join groups or connect with people interested in memes
  • Upload your memes to these sites
  • Copy the links to this content and share it in WhatsApp groups and status.
  • Get paid when someone downloads a meme

Platforms offering such services include, but are not limited to, Uplod.org and Fileice.net.

  1. Promoting your blog

If you have a blog, you can easily get targeted traffic through WhatsApp.

All you have to do is create or join groups with people who are interested in your topic. Start talking about your blog and post a link. nine0007

For example:

If you blog about online trading, consider creating a WhatsApp trading group.

Invite friends to join. Offer value regularly and post supporting links on your blog.

To make money this way, you can have Google AdSense on your site. Alternatively, sell digital products such as courses or e-books.

I've seen blogs gain popularity on WhatsApp. nine0007

People shared it like crazy. The more it is shared, the more readers you have and hopefully the more money you can make.

Bonus tip:

  1. Customer Service Agent

Over a billion people use WhatsApp to communicate with both friends and brands.

Here's a quick question:

How would you like to contact the company; email or whatsapp?

I bet you would choose WhatsApp. Why? This is fast, as opposed to waiting days for a response.

I also like it because it's personal and I feel valued when a company contacts me via whatsapp.

Despite all this, brands are struggling to keep up with demand.

They are inundated with hundreds of messages they receive daily, that's where you come in.

You can help them answer and understand these messages. Be a WhatsApp customer service agent. nine0007

For example:

Go to your local e-commerce site and pitch this idea to them. Show them how valuable it would be for them to have WhatsApp Live Chat on the checkout page.

This way customers can ask any questions they may have, reducing the number of abandoned carts.

Summing up

I know it sounds strange that in 2022 you can make money through WhatsApp. But yes, it was possible in 2021 as well. nine0007

Frequently asked questions.

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  • The minimum trade amount is $1.
  • Get up to 98% return rate
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  • $10 minimum deposit
  • Minimum withdrawal $10

Get $10,000 FREE in DEMO trade at Kotex. nine0007

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