How do people get likes on instagram
How to Get More Likes on Instagram in 2023 (They Still Matter)
1. Use the right hashtags
2. Tag relevant users
3. Write compelling captions
4. Make a Reel
5. Run a like-to-win contest
6. Post good photos
7. Post user-generated content
8. Post behind-the-scenes content
9. Host a takeover
10. Post content at the right time
11. Embrace the memes
12. Share posts to your Story
13. Collaborate with other creators
14. Be creative
15. Be funny
16. Engage outside your feed
17. Change things up
18. Give back
19. Get on the explore page
20. Make great merch
21. Share useful information
22. Watch what works for your competitors
23. Share satisfying content
24. Tag your location
Likes are just one of Instagram’s many metrics that can be used to measure your success. Seeing how many likes a post, carousel or Reel has is one of the quickest ways to tell how well you’re doing.
But just how important are they? Do hidden likes still count? Should you buy likes on Instagram?
To answer that last question: No. Don’t do it. Buying likes on Instagram won’t work. The good news is, we’ve compiled tons of strategies for getting those hearts the legit way — the best things in like are free.
If you’re short on time, this video summarizes the most important tips from the list below:
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
Do Instagram likes still matter, even if they’re hidden?
They sure do! Likes matter as much as ever.
In case you missed it: Instagram announced in May 2021 that it would give people the option to hide public like counts.
Ever since, there have been two ways to go about hiding likes:
- You can hide like counts in your personal Instagram feed (so that you don’t see how many likes others are getting)
- You can hide likes on your own posts (so others can’t see how many likes you’re getting)
But whether we can see Instagram likes or not, the Instagram algorithm continues to work like it always has, according to the platform — and likes are one of the success metrics that help it decide whether a piece of content should be displayed to more people.
How to get more likes on Instagram: 24 tactics
1. Use the right hashtags
Using Instagram hashtags will help get your post in front of more users, leading to more likes. Once you use a hashtag, your post will appear on the page for that hashtag. That makes it easier for people to find you (and like your content).
This post from Indochino uses the hashtags #Indochino, #IndochinoWeddings, #WeddingWednesdays and #BlackFriday2022, making it very easy for users searching for wedding content (or Black Friday content) to find them.
2. Tag relevant users
Tagging other users in your IG posts will send those users a notification—and not only will tagged users usually like the post, they’ll also probably share it. More visibility = more potential likes.
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A post shared by ｐｏｔｔｅｒｙ ＆ ｐｏｅｔｒｙ (@pottery.
and.poetry)
This super artsy post required a collaborative effort from a poet, stylist and several ceramicists, and each of the creatives involved are tagged (and mentioned in the caption). This expands the post’s audience to all of the followers of all of the collaborators.
3. Write compelling captions
Instagram is a very visual platform, but it’s still a good strategy to use your words (after all, text is far easier for the algorithm to read than images are). Take time to write thoughtful captions to tell your audience more about your post — it helps to showcase a more well-rounded perspective of your brand. And Instagram users like that.
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A post shared by Katrina Lynn (@fka.getstitched)
This reworked clothing maker puts a lot of work into her products, and she shares stories about the items in many of her captions.
Her audience not only sees the final product, but also learns about the creation process (for example, that the coat above took over 8 hours to make).
4. Make a Reel
Even if videos aren’t your thing, try making an Instagram Reel. Reels are quickly taking over the platform, and have a higher Instagram engagement rate than still posts (and likes count as part of that engagement).
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A post shared by Pepa Espinoza (@pepa.espinoza)
At first glance, this painter’s work would be better suited to a photo than a video — but instead of just posting a picture of the finished work, the artists showed their process in an interesting and engaging Reel.
5. Run a like-to-win contest
Appeal to the universal human love of free stuff and run a like-to-win contest to really get those <3s rolling in.
There’s lots of excellent strategies for running a successful IG contest, but no matter what, you’re guaranteed to earn more likes if that’s part of a contest entry.
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A post shared by Beautycounter (@beautycounter)
This giveaway asks users to like the post (in addition to tagging friends and following the page) in order to enter the contest. Tagging friends is another genius component of Instagram contests—tagged friends will be notified of the post, prompting them to also enter (and like).
6. Post good photos
Eyeroll, right? Obviously, one of the most basic ways you can get more likes on your photos is by posting photos that are good: think high-quality, well-composed, engaging images that are as shareable as possible.
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A post shared by DownLow Chicken (@dlchicken)
This chicken sandwich is a good example. It really shows off the sando in all its juicy glory—tough for any foodie to resist liking. To create eye-catching, beautiful graphics, try using Canva right in Hootsuite Composer or one of these 21 other Instagram photo editing apps.
7. Post user-generated content
Posting user-generated content (with permission, of course) helps you to foster a stronger relationship with your target audience. Encourage users to post photos of your product and tag your brand, so you have plenty of great content to choose from.
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A post shared by Girlfriend Collective (@girlfriend)
For example, the photo above was originally posted by a vintage clothing brand that tagged Girlfriend Collective, the brand that makes the pocketed skirt.
Girlfriend Collective reposted the photo (crediting the original poster) and earned some free—and funny—content showing off their product. It got 25 thousand likes.
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A post shared by Stephanie Hsu (@stephaniehsuofficial)
You can encourage your followers to post user-generated content by creating a hashtag. That’s what actor Stephanie Hsu did to get people to post their Everything Everywhere All at Once Halloween costumes. Post-Halloween, there were over a thousand posts with that hashtag.
8. Post behind-the-scenes content
Not every photo and video that you post has to be perfect and polished—sharing some of your process, or behind-the-scenes content, gives your followers a more holistic view of your brand.
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A post shared by Ashton Lee (@nikaghun_beadwork)
This carousel post (and the accompanying caption) goes in-depth into the process of how the creator makes her products. Her followers can better appreciate—and like—all of the work that goes into her handmade jewelry.
9. Host a takeover
Ask someone affiliated with your brand (an employee, partner, collaborator etc.) to take over your Instagram for the day and share a more personal side of the work that you do. This opens your content up to a wider audience, as the individual taking over your Instagram account will likely share the content on their personal feed, as well.
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A post shared by English National Ballet (@englishnationalballet)
For example, the English National Ballet had one of their dancers take over their Instagram and share a little backstage magic.
This works in the takeover-er’s (that’s the technical term) favor, too—they’re exposed to your audience, and vice versa.
10. Post content at the right time
You’ll get more likes on your post if you publish it when your followers are online. Use a tool like Hootsuite’s Best Time to Post feature to make sure that you’re posting at the optimum time for your audience.
Use Hootsuite for free for 30 days
11. Embrace the memes
Show a more lighthearted sign of your brand (and convince Gen Z you’re not cringey) by posting relevant, relatable memes.
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A post shared by Chipotle (@chipotle)
Memes don’t overtly advertise for your brand, but they’re fun, shareable and—if you do them right—hilarious. Chipotle nails the meme content on their Instagram feed, and earns tens of thousands of likes for their brilliantly bizarre posts.
12. Share posts to your Story
Since many Instagram users tap through stories instead of scrolling through their feed (and the Instagram algorithm sometimes means your posts won’t pop up on their feed, anyway), it’s a good idea to share new photos or reels to your Story.
Source: @hers
When doing this, it’s a good idea to give your followers some motivation to go to the actual post (and like it). This story from Hers shares a new reel with a “new Reel” sticker, encouraging viewers to go to the post itself to see the content. (If you’re looking for 32 Instagram Story ideas, we’ve got you).
13. Collaborate with other creators
No brand is an island. Collaborate with other creators or influencers in your industry to foster your online (and personal) community. In addition to making new friends, collaborating with others also helps further expand your audience and reach.
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A post shared by Nike Women (@nikewomen)
Nike’s collab with Naomi Osaka is a good example — the two work in related industries, so the partnership makes sense. Nike’s fans are introduced to Osaka, and Osaka’s fans see her support for Nike. It’s a win-win (and a like-like).
14. Be creative
Here’s an obvious but important bit of advice: as a creator, you’ve got to be creative. Sometimes, getting likes is as simple as coming up with a unique or clever idea.
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A post shared by PANTONE (@pantone)
Take this post from Pantone. It’s good marketing for the Pumpkin Pie and Pecan Pie colours, it’s a beautifully composed photo, and the idea overall is creative and fun.
It’s got almost 40k likes.
15. Be funny
Why so serious? A little humour goes a long way on social media (see: Embrace the Memes) and it also creates a more well-rounded image of your brand.
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A post shared by MONDAY Haircare (@mondayhaircare)
The above post from Monday Hair Care nails a humorous voice, and also references the very-popular annual release of Spotify Wrapped. Relatable, funny content (example: “Your morning started with 2,786 hours sitting in your towel after showering) is super likable and super sharable.
16. Engage outside your feed
In its ongoing attempt to give the people what they want, the algorithm prioritizes Instagram posts from accounts that it thinks are “close.” How does it measure closeness? By monitoring how much accounts interact with each other.
So, if you want to expand your reach, and, therefore your chances of getting likes, don’t be a wallflower: go forth and interact. Get generous with the likes and comments.
17. Change things up
If you’re using your Instagram for business, most of your posts have marketing in mind. But it’s good to change things up every once in a while so your feed isn’t just a collage of ads for your brand. Every once in a while, consider posting cool and engaging Instagram content that doesn’t necessarily have to do with selling something.
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A post shared by Brooklyn Candle Studio (@brooklyncandlestudio)
This post from Brooklyn Candle Studio doesn’t mention candles at all—instead, it celebrates the fall colours in New York. The content is still related to the brand, but it doesn’t directly “sell” anything to followers.
It’s a refreshing break from more traditional marketing efforts, and a very likable photo that fits aesthetically with the rest of their content.
18. Give back
We’re not suggesting philanthropy for the sake of Instagram likes—giving back should always be a goal—but sharing the ways in which you’re supporting your community is important.
Along with proving to your followers that you’re in this for more than just the money, you might encourage other brands to do the same.
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A post shared by Cheekbone Beauty Cosmetics INC (@cheekbonebeauty)
Cheekbone Beauty’s scholarship fund is a good example. It’s a mindful, socially conscious effort to support their community, and sharing the post on social media is a great way to spread the word. And more likes = more exposure = more applications and more inspiration for other brands.
19. Get on the explore page
The explore page (a collection of public posts and videos) is like a personalized bulletin board, and it’s a great way to showcase your content to a new audience. Getting on the explore page requires employing many of the strategies already mentioned in this post: using those relevant hashtags and geotags, writing descriptive captions and taking great photos.
View this post on Instagram
A post shared by Trader Joe's (@traderjoes)
This post from Trader Joe’s is a good example: there’s hashtags for #TraderJoes, #Brie, #Cheeseboard and #Charcuterie, plus a clear and informative caption. The photo is visually appealing, too—the perfect recipe for a 12k likes.
20. Make great merch
Merch is a good strategy for making money on Instagram, and cool and creative merchandise will earn you likes, too.
View this post on Instagram
A post shared by A24 (@a24)
A24’s post of their adorable Marcel the Shell figurine earned over 24 thousand likes, as well as over a hundred comments. Not all of those users would have bought the merch, of course, but those likes show support for the brand and give the post a good algorithm boost.
21. Share useful information
Think of this kind of post like a service you’re providing to your followers: what expertise can you offer that will make their lives easier? Posting free and useful information is a great way to get more likes (and more importantly, a great way to share important information).
View this post on Instagram
A post shared by Decolonial Clothing (@decolonialclothing)
This Reel sharing Indigenous-owned brands to shop during the holiday season is a perfect example.
It’s timely, practical and valuable information communicated clearly and concisely.
22. Watch what works for your competitors
Competition makes you better—especially when you perform a competitive analysis. Think of the superstars in your industry and use their strategies as inspiration for your own.
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A post shared by FENTY SKIN (@fentyskin)
For instance, if you’re an up-and-coming skincare brand, you might want to take a page out of Fenty Skin’s book. Their Instagram contests, beautiful photography, engaging Reels and more are a great place to start.
23. Share satisfying content
Regardless of your industry or niche, satisfying content almost always does well on Instagram. Think about how you can share elements of your brand that feel gratifying to watch (timelapses of cleaning, packaging, building or destroying things are a good example).
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A post shared by Hydraulic Press Channel (@hydraulicpresschannel)
Hydraulic Press Channel is all about this type of content—even if you’re not particularly passionate about hydraulic presses, everyone “likes” seeing Skittles turn into noodles.
24. Tag your location
Geotagging your location is a way for more people to find and like your photos. It’s even more helpful if you’re a brand with a brick and mortar location, as you build up a sense of community with your regulars… and potential regulars. (Just remember to make sure your physical coordinates are correct so that you appear on the map.)
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A post shared by Beaucoup Bakery (@beaucoupbakery)
Beaucoup Bakery geotags their (very tasty-looking) photos of treats, making it easy for pastry lovers to find them.
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How to get More Instagram Likes (& Why They Still Matter)
Despite being one of the first social metrics that indicate post performance, Likes on Instagram still stand as a go-to indicator for many brands. It’s low cost for the viewer: a double tap is all that’s needed. And an Instagram Like gets wrapped into general engagement numbers.
Even as Instagram is in the testing stages of removing public Like counts from posts, the metric is here to stay as an internal measurement.
Instagram Like removals have already been tested in several countries, including Australia and Canada, and as of this article’s publishing date, the test has been extended to the US as well. Right now, we don’t know what will ultimately happen with public Instagram Likes yet but importantly for brands and influencers, your analytics will still show the counts.
The below is a medley of tips that we’ve assembled to help increase your Instagram Like counts per post. We’ve skipped fundamentals like taking good photos and being consistent but it’s always a good idea to keep them in mind. These Instagram for business basics are the foundation for your strategy while these tips are the enhancers that can help you get the most out of your content.
9 ways to get more Likes on Instagram
1. Get inspired by other brands and industries
Where do you pull your inspiration from? If you’re only following your industry or your circle of friends, you won’t find fresh ideas. Instead, take time to research and find inspirational accounts to follow.
Make this a combination of your industry, related industries and industries wildly outside your circle. Even if the customer base isn’t the same as yours, chances are that you’ll be able to find some inspiration in their posts’ strategy to extrapolate for your own.
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A post shared by Williams Sonoma (@williamssonoma)
Williams Sonoma uses illustrations to highlight some tips that otherwise might’ve been complicated with a photo. It’s clear, easy-to-read and ties in with the holidays in a timely manner. So while this particular topic might not be relevant to your brand, you can easily see the takeaway of using an illustration to talk about a tough topic.
2. Run a Like-based contest
Some of the highest engaging content on Instagram are centered around sales and giveaways.
People love to enter contests and the easier they are to enter, the more engagement you’ll receive.
To run a Like-based photo contest, you’ll need one of the entry requirements to be that they must like the post. Usually, the other two requirements will include following the account and tagging a friend or two. Liking a post for an entry is such a low barrier that you’ll be sure to receive quite a lot of engagement.
View this post on Instagram
A post shared by Leesa (@leesasleep)
In this example, Soma upped the contest ante by partnering up with another brand and multiple influencers in the health and wellness space. The contest benefits all of them with brand exposure and they get the Instagram Like count boost, too.
3. Work on a hashtag strategy
One of the easiest ways to get noticed organically is to utilize hashtags to your brand’s benefit.
That doesn’t mean spam tagging every post with #top, #amazing or #hair. It means being selective in your hashtags, both brand and industry. When you have a brand hashtag, it’s easier to find related content and influencers. Industry hashtags work to help you see what’s trending in your field and ensure you’re not missing out.
To find the best hashtags for you, start by reading up on hashtag strategies. You can also use analytics like Sprout’s Instagram report to see which hashtags received the most engagements. To go beyond the hashtags you’re using and discover more opportunity in your industry, you could use a social listening tool like Sprout’s to hone in on hashtags you may be missing from top posts in your niche.
View this post on Instagram
A post shared by Madewell (@madewell)
Madewell’s hashtag strategy on this post is pretty simple.
It uses three brand hashtags: two of their own and one of the featured brand. It also added on a #collabs hashtag to put it into the rest of the collaboration posts out there. You’ll also notice that the hashtag in the caption is kept minimal: there’s only one. The remaining three hashtags are added as a comment to keep them from distracting from the caption.
4. Tag the right accounts
Give credit where credit is due. When relevant, tag on the post and in the caption those that you are working with. For example, if you have prominent products or people in your photo, tag them on the post. It takes little time and it gives credit to the makers. Oftentimes, these tags result in the brands liking your post and commenting on them.
View this post on Instagram
A post shared by CB2 (@cb2)
CB2 often reposts their customers’ photos or talk about who contributed to a space’s styling.
In this particular post, they’ve tagged the designers, product and venue. For the company, tagging the designers and spaces that use their products enhances customer loyalty and acknowledges their work. It’s a win-win situation for everyone involved.
5. Ask to tag a friend
Ever seen an Instagram post that was so interesting that you immediately wanted to tell a friend? When this happens, you usually have a few options: copy the link and text it to them, send it via DM or tag them in a comment. If you have content that is interesting or funny, asking users to tag a friend is an easy step. They were likely already going to tag someone anyway so this is just the next step.
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A post shared by POPSUGAR Fitness (@popsugarfitness)
View this post on Instagram
A post shared by Girlboss® (@girlboss)
These two examples are different but they still produce the same results. One is informative while the other is plain silly. However, both directly ask followers to tag a friend. The result is plenty of likes and high engagement.
6. Tag your post’s location
Especially relevant to travel and retail brands, tagging a location ensures that your photo comes up when people are looking at a location. It’s easy enough to do and shouldn’t take more time out of your publishing time.
Many Instagram-savvy diners also use Instagram to research the best food and drink options at a restaurant. By opening up a tagged location, they can easily find photos of the meals they want to try out. If your content is good, the Instagram Likes will come in organically through the location tag.
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A post shared by Vogue Living (@vogueliving)
Vogue Living location tagged the city in this post. For those who want to visit or learn more about the place, they can explore all the posts in the location. It’s also possible that others will land on this post because they were looking at Puglia as a potential vacation spot. Those visitors are the ones who will add on to the likes.
7. Make your captions just as good as your photos
We all know already that excellent media is a key to creating a captive audience. But what about the accompanying caption? Don’t gloss over that section as unnecessary or go on autopilot with your words. With the right tone and voice, your captions can be just as captivating as your photos.
Developing good captions a priority means creating an expectation with your audience. They’ll look forward to the next post’s captions and spend more time with your posts.
Writing engaging captions is a skill that can be developed over time.
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A post shared by The New Yorker (@newyorkermag)
The New Yorker is known for its words and photos and their Instagram account doesn’t fail in this regard. With the right excerpt from a piece, the reader is drawn into the story and wants to learn more about the kid in the photo.
8. Go with a meme or trend
When used strategically, memes and trends in posts still drive engaging results. There are whole meme accounts on Instagram dedicated to themes and topics. To incorporate this into your own account, you’ll need to first make sure you have the right audience for this. This means that they’re knowledgeable about pop culture and are on the internet often enough to recognize a meme when they see it.
For some brands where this type of humor isn’t a fit, a meme could be more alienating than helpful, so make sure you’re tuned into your audience before going with something just because it’s trending or viral.
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A post shared by DFW International Airport (@dfwairport)
The DFW airport posted this meme in between photos of planes. It’s very specific to their account and is hilarious to those who understand the meme. It also has just the right amount of geek in it.
9. Mix up Instagram content types
With the introduction of Stories, Instagram’s content types expanded. Perhaps related, feed post engagement dropped at around the same time. However, engagement in general is just more spread out among the content types. The metric now includes video views, post likes and even Story replies.
What this means for you is that you should take advantage of the different types and cross promote them when you’re able to.
Trader Joe’s story did a single post on their newest feed post. It’s a common tactic to grab those who watch Stories more to drive them to the feed. If the user is interested, they’ll click through and like your post.
Drive more Instagram engagement
Feeling confident in your strategy to get more Likes? Keep on building your presence with these essential guides to marketing on Instagram:
- Get more authentic Instagram followers with these 10 tips
- How to promote your Instagram: 13 ways that actually work
- 9 Instagram post ideas to spice up your account
- How to regram on Instagram
- How to craft an impactful Instagram bio for business
How to organically increase your Instagram Likes
There are many ways to increase your Instagram posts’ Like count, even if the public metric might be hidden soon.
From adding a location tag to trying out a meme, having more Instagram Likes is just one small way to help your brand get more visible on platform.
To ensure that you’re maximizing your post’s potential, use Instagram’s native analytics to find a tailored time for you or use recommended times like the chart below as a starting point.
Armed with these Instagram Like-boosting tips in mind, you’ll be on the path to greater success in your Instagram engagement. Tweet us @SproutSocial to share what strategies have worked for you.
TOP 16 ways to get likes on Instagram: fast, free, a lot
Likes on Instagram are one of the main goals of any account, from a simple user to an online store. But why? Likes are an indicator of coolness, success, if you like. Companies that promote their products and services need likes to earn money, win an audience and brand loyalty. For bloggers, a large number of likes helps in promotion and popularity, as well as in attracting potential advertisers.
Therefore, without preludes - I have collected for you the most popular ways to get likes on Instagram with and without services.
how to get likes through services
Another way to get likes is cheating. But, we do not approve of this method, because apart from a beautiful figure you will not get anything. And besides, this beautiful figure will resolve within a week. As a result, all the cheated subscribers will either run away or simply lie dead weight, bringing absolutely nothing to your account.
In the first table, we have collected the TOP of proven services that you can safely use.
| Service | Free version | Cost |
| TmSMM | Yes | from 0.19 ₽/like |
| Likemania | No | from 0.14 ₽/like |
| TapLike | No | from 0.5 ₽/like |
| LikeInsta | No | from 0. 40 ₽/like |
| PrSkill | No | from 44 ₽/1000 likes |
In the second table you will find exchanges that will help you not only get likes on comments and posts, but also earn money on them.
| Service | Free version | Cost (per like) |
| Socpublic | No | from 0.2 ₽ |
| Unu | No | from 1 ₽ |
| TaskPay | No | Non-fixed |
| VKserfing | Yes | from 0.1 ₽ |
Buy a small number of actions. It is better to spread the process over several days. This will protect you from blocking and suspicion from subscribers.
Important. Using wrapping, you do not see the real picture of which post is entered and which is not. You just create the illusion that everything is super in your account.
Therefore, do not abuse, but look for real problems and solutions.
how to get likes yourself
Likes cheat services are an easy method, but not the only one. There are other ways to get likes on Instagram without cheating. But they are more likely to help attract an audience to your profile and at the same time increase the number of followers on Instagram. The rest already depends on how you manage it: the quality of the content, expertise, design, etc.
1. Quality content
Content quality is the first thing you should worry about if you want to collect hundreds or even thousands of likes. It is not only about a beautiful picture, but also about the text. It should be informative, without water and, of course, it should attract the eye and desire to read everything to the end. If you lack writing skills, then you can hire a copywriter whose job is to write quality posts.
As for the visual, the opinions of Instagram experts differ on this matter: some believe that the photo and text in one post should be inextricably linked, others argue that the main thing is that the photo does not stand out from the overall picture of the profile.
In any case, the photo should be aesthetic, eye-catching, but not pretentious.
2. Keywords and hashtags
Another way to attract an audience and, accordingly, likes, is to use keywords and hashtags. But first things first.
Keywords are the very words by which potential subscribers can find you. For a clothing store, these are "dresses", "shoes", "suits". For a flower shop, this could be words like "bouquets", "flowers", etc.
Previously, it was enough to clearly define the topic of the blog, write who you are and what you do, what the blog is about, and so on. However, it is not suitable for beginner bloggers. You need to come up with a capacious description that will make your account unique and evoke emotions. Do not get carried away with writing in a hat, be brief, but understandable. In addition, Instagram only skips 150 characters.
On the left is an example of how not to fill out a profile header, on the right is an ideal profile header As for hashtags, their use will help increase coverage, “fly in” recommendations and, of course, attract new subscribers.
Of course, this will work if the hashtags are relevant to the topic of your post.
Do not overuse high-frequency tags: your post will be lost among thousands of others. It is advisable to use low-frequency tags, under which there are at least 10 thousand tags and mid-frequency - from 10 to 500 thousand. They belong to niche search and are more likely to attract the target audience.
Thematic hashtags3. Geotags
Geotag all your posts. On the map, this will look like a place of interest that can be visited for several reasons. For example, you sell your services there. Geotags can also be placed by your clients (not necessarily bloggers) who maintain their Instagram pages for friends and acquaintances. The person will see the mark on the map, read the post, look at your profile and, if he likes it, subscribe.
Even if you don't have a business, geotagging still makes sense. They help users who are interested in the life and blogosphere of the city.
But the main factors determining whether a person subscribes or not remain the thematic niche of the profile and the quality of the content. Subject to all these conditions, this is a great way to gain targeted followers on Instagram for free.
4. Time of publication
The question is quite broad. However, we can say that the timing for publishing content directly depends on your audience. What are we talking about? To determine the best time to post posts, you must form a portrait of your target audience: gender and age, geolocation, what she is interested in, and so on.
For example, you own an online cosmetics store. Your target audience is mostly girls from 18 to 24 years old, students. It is logical that they will not be active in the morning, which means that there is simply no point in publishing content at 9 or 10 am: the coverage will be minimal.
Based on your target audience, the optimal time for publishing posts can be considered the period from 17:00 to 22:00, since at this time the audience will be most active.
If your audience is quite wide - mothers on maternity leave, students, teenagers, etc., then the only way to find the right time is to experiment. Post at 12:00 one day, post at 17:00 the next day, and so on. Then track the activity in the profile statistics and choose the best time to post.
5. Posting in different formats
So that your subscribers don't get bored, dilute your feed with different post formats. You will see that the activity on your publications will increase.
- Carousel
Why is it necessary to do it now? Yes, just to keep the user on the page longer and show Instagram, they say, look at what good content I have, they spend a lot of time on it.
The Instagram carousel allows you to break the boundaries of the standard social network image format and, as it were, expand the screen. Thus, you can upload panoramic photos and they will not look cropped.
An example of a seamless Instagram carousel- Video
And in general, the approach to video content.
Agree, they noticed behind themselves: they stumbled upon a video - even in an unfamiliar account - and froze. Why? Because it's beautiful, cool, cool transitions, bright shots, etc. So if you really care about how to get more likes - invest in this business: hire a specialist and do not spare money. Or read about how to edit video on Instagram.
- Reels
Facebook on Instagram has its Tik Tok analogue - Reels. In this section, you can post videos lasting from 15 to 60 seconds. Track trends, participate in challenges. Here you will find an audience and draw attention to the blog.
Instagram is pushing for a new content format. The algorithms of the social network are more favorable to videos made in Reels and display them more often in recommendations.
Reels section on Instagram6. Target
Targeted advertising is a useful tool that allows you to target an audience that may be interested in your product or profile.
We will not talk about targeted advertising in detail here, we have already written articles about this.
I can only say that in order to get a bunch of likes, you can promote your photos, and select transitions to the profile as the target action. So users will like your other posts.
When targeting on Facebook, do not forget to clearly indicate the timing of the advertising campaign and limit the budget. Otherwise, FB will drive you into debt, constantly writing off funds for advertising.
Note. If you will set up different targeted advertising, I recommend doing this through the service Getuniq . The passage of moderation is easier, and there is also a bonus when replenishing the budget. But about this shhhh
7. Advertising with bloggers
Native advertising format is now popular, when a blogger does not directly talk about you, but reposts any of your publications or leaves something like a post-review, where he mentions your profile .
Blogger subscribers rely on his authority and go to the specified account. And they like it, of course.
Life hack. If you want a guaranteed result, then discuss the terms of cooperation and submission with the blogger in advance. But before launching an ad, be sure to request the blogger’s up-to-date statistics and check him for cheats, for example, in LiveDune.
8. Repost posts in stories (and old ones too)
A very useful way to collect more likes is to repost posts. This will work effectively: some subscribers may simply not notice your new post due to Instagram algorithms, so it is useful to duplicate the post in stories.
Reposting old posts will not hurt either: it will help to collect additional likes from your new subscribers and increase the coverage of publications.
9. Cross-posting
If you want your brand to be on several platforms at once, but there is no time to create original content, then cross-posting will come to your aid.
To make it clearer, cross-posting is the automatic or semi-automatic placement of one message on several sites and services.
How else can you get likes?
Ways to get likes are not limited to a standard set of points, so below I have selected for you methods that are no less effective than those that we have already listed.
1. Hype, trends
Follow the news and build your posts based on them, express your position. If you react quickly, you can collect the asset in your account.
Kings of Hype Oksana Samoilova and DjiganLife hack. No need to “build happiness on someone else’s misfortune”: be constructive and don’t hype on tragedies. Ask subscribers to express their opinion with likes and comments.
2. Audience Engagement
The good old "like like a brother" or "repost please" has not gone away and still remains one of the easiest ways to raise an asset.
In the end, there is nothing wrong with asking your audience for help in case your asset sank. Just in case, I leave for you an on-duty phrase that works with a bang: "Support me with a like if ...." ;)
3. Bloggers commenting
about publications in order to respond quickly and have time to check in during the active time of the post. Read it and write your opinion on the topic.
Life hack: Use subtle humor in the comments, it always works well for the audience. In addition to the post itself, comment on the opinions of other users to draw more attention to yourself.
4. Mailing in Direct
To purposefully attract the attention of your audience to the post, you can use sending messages in Direct. The content of the messages can be different: ask people to like or describe your offer. Newsletter can be done both manually and with the help of services. We wrote about all this in detail in the article.
Just do not get too carried away with such mailings. Firstly, quickly discourage users from yourself, and secondly, for non-compliance with the limits, you run the risk of flying into a ban. Per day from one account it is permissible to send 70 letters to subscribers and 50 letters to users who are not subscribed to you.
Interesting. You can optimize communication with customers on Instagram using MyBotan. The chatbot will automatically send a welcome message, talk about promotions and reply to messages. And also, save data about the client and his applications. Agree this will facilitate the work in the social network? Click and test 3 days for free -> MyBotan
5. Contest
Try running a contest among your subscribers. Play a gift, and indicate likes as conditions for participation. By doing this, you will well increase the involvement among your subscribers and will be able to attract new ones.
Life hack.
The time of the competition should be such that everyone has time to participate, but not too long, so that people do not get tired of waiting for the prize. Optimal 5-7 days.
6. Giveaway and Liketime
Giveaways are an activity when bloggers/shops gather, donate gifts to participants and raffle them among the most active. Budget and duration vary. To get the coveted likes, become a sponsor of the giveaway.
Lifehack: Choose giveaways that guarantee no more than 25% of your current audience. This will save the engagement rate. That is, if you have, for example, 10 thousand subscribers, then the maximum give for you is with a guarantee of 2500 people coming. The organizers of quality giveaways can be found on Telegram.
Liketimes are often conducted by bloggers, and usually the conditions are as follows: like a certain number of publications, comment on the publication, go to the page of the one who commented before you and be active there.
Life hack: Participate only in those activities that take place at the moment. For example, the lighttime started an hour ago, the correspondence in the comments is active. You can participate. If a post with a like time was posted two days or a few hours ago, the chances of getting your likes in response will be less.
7. Activity chats
Activity chats - communities in which those who want to get likes and other activity mutually gather. You like - and you like in response. You can find them on Instagram itself, but it’s more convenient to do it through Telegram, there are many similar chats. Read more about activity chats in our article.
By the way, if you didn't know, you can still see who likes whom on Instagram
Life hack: Join chats with about 20-50 participants. This increases the likelihood that people completing tasks will not be repeated, and you will receive likes from different users.
And one more thing: do not join 20 chats at once. You simply will not have time to be active everywhere. Better choose a couple with simple rules without instant blocking.
Briefly about the main thing
In summary, we can say that the number of likes directly affects the life of your Instagram account. The more likes - the more popular your account, which means that the chance of being noticed by advertisers increases. The same applies to those who do business on the site - a lot of likes means trust and loyalty to the brand.
Accordingly, no matter what way you choose to collect likes, first of all pay attention to the content that you publish. Yes, the services will increase your likes, help you bring your publication to the TOP, and other ways will attract subscribers. But this will all have a temporary effect if you do not pay attention to the quality of your posts.
And here we come to the rescue again, read our articles, promote your profile and collect your cherished likes.
Why Instagram Likes Matter And How To Get More Likes
Hello, Igor Zuevich is in touch ✋ Today I will tell you why likes on Instagram are so necessary and important and how to make their number grow.
⚡️ Why do I ask you to like every post? Likes are not only a way to express your sympathy or approval of a beautiful photo and interesting text of a post. Every day the value of the heart ❤️ increases, especially considering the ranking of the feed on Instagram.
⚡️ What is ranked feed? If more targeted actions are performed with the post: likes, comments, saves, then the Instagram algorithm will show it to a larger number of readers, the post will rise in the feed of subscribers. Thus, not everyone can see a post with a small number of likes.
⚡️ If you like the blogger's account, do not skimp on the likes if you want not to lose his next posts in your feed. The fewer likes you put on a blogger, the less often you will see his content.
⚡️ Likes play a big role both in promoting on Instagram and in developing a further account development strategy.
Instagram likes are one of the most powerful promotion tools. What is their role?
1️⃣ Increasing reach
⚡️ In order for your posts to be read, they need to get into priority positions in the feed more often. As I said, Instagram shows everyone what they are more interested in.
❤️ The Instagram algorithm determines the value of posts, including by the number of likes. The more of them, the more readers will see it. And if the post is bomb, then with a high probability it will fall into the recommended ones, and even into the top, then your audience will expand.
✅Like is an indicator of engagement, just like comments. The higher the engagement rate, the more valuable the account for users. Based on the engagement rate, not only a news feed for everyone is issued, but also a general search for keywords.
✅In addition to the global account rating, there is also a rating for each post.
The faster a post gains likes, the more likely it is to be in the recommended and top hashtags.
✅Like is social proof. The more hearts ❤️ put under the post, the more people will read it.
⚡️ People are always more interested in what is massive, fashionable and popular. Therefore, a post that gets 500 likes will be potentially more interesting than one that gets 50. Such a post is intriguing, people want to read it. And if the post is cool, then you will be read further!
2️⃣ Feedback
⚡️ In order to understand where to go next in promoting your account, you need to analyze how well you are acting and whether something needs to be changed.
❤️ Likes are the easiest way to understand if your content is interesting to readers. Likes leave about 5% of the readers of your account.
⚡️ This way you can roughly calculate how your account is developing from post to post, what to write about more often, and what might be worth reviewing.
If you like your content, then you are doing everything right. If not, what do you think is wrong?
3️⃣ Partner promotion
✅ To promote their account, methods such as mutual PR, joint marathons and competitions are often used. Each of the partners benefits from this. One of the factors that will affect whether they want to cooperate with you is likes. If there are few of them, then the probability of finding partners will be negligible.
4️⃣ Emotional support
✅ Post is work, like can be considered as payment for work. If the post was useful, it's nice to receive approval in the form of likes.
⚡️ Everyone likes to be supported and approved. Sometimes bloggers, not seeing the response of their readers and subscribers, leave their account. Therefore, likes are so important as feedback. This is an indicator that shows what readers are interested in. And this is an indicator of the quality work of a blogger.
Have you already realized how important likes are?
And now how to make their number grow
1️⃣ Create cool and cool content
✅ This is the most reliable and honest way to get a lot of ❤️ likes for every post. But also the most difficult one... After all, it will be necessary not only to select bright and attractive images, but also to write emotional, interesting and catchy texts.
2️⃣ Schedule your posts
✅ Your posts should be published at the same time and with a certain frequency. It is necessary to analyze when the activity in the account is the highest and post publications at this time. You need not only a content plan for the day, but also compliance with the release time of the post. So they will be read by more subscribers.
3️⃣ Put hashtags and geolocation
✅ Do not forget to put the correct hashtags and geolocation, because it is by them that your post can be found.
There can be up to 30 hashtags and they must match the topic of the post. Geolocation must be set in accordance with the "habitats" of the target audience.
4️⃣ Be more active
✅ Post stories daily, broadcast live, reply to comments, leave likes and comments to your readers, hold contests and quizzes. There should be constant “movement” in your account, people are interested in it!
5️⃣ Explain to readers why you need likes
✅ It may seem strange, but not everyone understands that you need likes. Write about it to your readers, explain why it is important for you to get more likes, and why they need it if they want not to miss any of your posts.
6️⃣ Remind readers to like
✅ You say: why remind every time? I once explained that this is important, people remember. Don't be afraid to be intrusive. If your post is interesting, emotional and useful, if you like it, the reader will like it with pleasure if they don’t forget.
