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How can you get a blue check on instagram


How to Get Verified on Instagram in 2023 [6 Simple Steps]

If you want to know how to get verified on Instagram, you’ve come to the right place.

In this guide, we’ll tell you how to apply for that coveted blue badge (that’s the easy part) and provide some tips to help you qualify (that’s the hard part).

What does Instagram verification mean?

Who can get verified on Instagram?

How to get verified on Instagram in 6 steps

10 tips to get verified on Instagram

Instagram verification FAQ

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

What does Instagram verification mean?

Instagram verification is the process of getting a blue checkmark badge that tells other users on the platform that an account really belongs to the user, artist, brand, or organization it represents.

You’ve probably seen plenty of verification badges around. As with Twitter, Facebook and, yes, Tinder, the little blue checkmarks are meant to indicate that the platform has confirmed the account in question is trustworthy, or at least they are who they say they are.

These badges are designed to make the real accounts stand out, so that Instagram users can be sure they’re following the right person or brand. They’re easy to spot in search results and on profiles, and they convey authority.

Source: @creators

It’s easy to see why verification badges are also a coveted status symbol. They’re rare, and exclusivity lends a certain amount of prestige—which may or may not translate to better engagement.

That said, Instagram is clear that verified accounts (just like business accounts) don’t get special treatment from the Instagram algorithm. In other words: if it is true that verified accounts earn higher engagement on average, it’s because they’re posting great content that resonates with their audience.

Who can get verified on Instagram?

Anyone can request a verified badge on Instagram. However, Instagram is notoriously picky (and in many ways mysterious) about who actually gets verified. So, if you’re running an account that’s right on the cusp of “notable,” how do you know if you meet the criteria?

Just because you have a blue checkmark on Twitter or Facebook, for instance, doesn’t guarantee you’ll get one on Instagram.

Instagram is blunt, saying that “Only some public figures, celebrities, and brands have verified badges on Instagram.” In other words: “only accounts with a high likelihood of being impersonated.”

Here is what we do know about eligibility.

First, you must adhere to the network’s Terms of Service and Community Guidelines. On top of that, your account must meet each of these criteria:

  • Authentic: does your account represent a real person, registered business, or brand? You cannot be a meme page or a fan account.
  • Unique: only one account per person or business can get Instagram verified, with exceptions for language-specific accounts.
  • Public: private Instagram accounts do not qualify for verification.
  • Complete: do you have a complete bio, profile picture, and at least one post?
  • Notable: this is where things get subjective, but Instagram defines a notable name as one that is “well-known” and “highly searched for.”

If you’re relatively confident you meet these criteria, or you just feel like rolling the dice, it’s time to go ahead and verify your Instagram account.

How to get verified on Instagram in 6 steps

If you’re a visual learner, watch our video that covers everything you need to know about getting verified on Instagram. Otherwise, keep reading!

The verification process on Instagram is actually quite simple:

  1. Go to your Instagram profile and tap the hamburger icon in the top right corner
  2. Tap Settings
  3. Tap Account
  4. Tap Request Verification
  5. Fill in the application form.
    • Your legal name
    • Your “known as” or working name (if applicable)
    • Select your category or industry (for example: blogger/influencer, sports, news/media, business/brand/organization, etc.)
    • You also need to submit a photo of your official government ID. For individuals, that could be a driver’s license or passport. For businesses, a utility bill, an official business document, or tax filings will do.
  6. Tap Send.

According to Instagram, after their team reviews your application, you’ll receive a response in your notifications tab. Because of historical and ongoing issues with scammers, Instagram is very clear that they will never email you, ask for money, or otherwise reach out.

Within a few days or a week (some say it can take up to 30 days), you’ll receive a direct yes or no. No feedback or explanation.

This is what a no looks like:

And here’s a yes, break out the bubbly:

10 tips to get verified on Instagram

So, yes, anyone can apply for verification on Instagram. But actually getting approved is a lot tougher.

We’ve gone ahead and compiled all the best practices that will maximize your chances of getting verified as you move forward with your quest to prove your brand’s noteworthiness.

1. Don’t try to buy an Instagram verification badge

We’ll get this one out of the way first: that guy in your comments who says his friend works for Instagram? Please do not give him money.

The same goes for any third-party app or random account that offers “full refunds. ” And for any random account that DMs you because they want to sell you their badge because they “don’t need it anymore.”

Instagram scammers know that people and businesses feel outsized emotions about the blue check, and some are pretty effective at appearing legit, so stay on your guard. And remember that Instagram will never request payment, and will never contact you.

Tl;dr: The only way to get verified is through the official form, unless you are Jennifer Aniston (in which case, scroll down to Tip #7: Work with an agency or publicist, or maybe stop reading this article entirely because you’re doing great!).

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

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2. Monitor for impostor accounts

If you’re struggling with persistent unauthorized, fake, or fan accounts impersonating your brand, then we have good news for you. You’re a prime candidate for verification on Instagram. After all, distinguishing real accounts from fake ones is verification’s stated purpose.

Your annual social media audit should make it clear whether impostor accounts are a problem for you. You’ll want to monitor and document these accounts using a social media monitoring tool like Zerofox’s Hootsuite integration.

3. Get more (real) followers

Look, we don’t have the numbers but it honestly feels sometimes like you need a ridiculous number of followers in order to get verified. There is absolutely no evidence that this is a real rule, but—it can’t hurt? Or maybe correlation does not imply causation after all?

Actually, what is more likely is that as people or brands get more noteworthy on and off Instagram, follower counts rise alongside.

If you want to hedge your bets and play it both ways—chicken and egg—here’s some inspiration for how to get more Instagram followers.

Pro Tip: Just don’t try to take a shortcut and buy your Instagram followers. (Plus, breaking the Community Guidelines and then asking Instagram to examine your account is a very effective way to get your account shut down.)

4. Delete any cross-platform links in your bio

In what some might call a slightly petty move (we would never dare), Instagram insists that verified accounts can’t have so-called “add me” links to other social media services in their Instagram profiles. You can include links to your website, landing pages, or other online properties, just definitely don’t link to your YouTube or Twitter account.

On the other hand, if you have a blue checkmark on your Facebook profile but not on your Instagram account, Instagram does explicitly encourage you to link to your Instagram account from your Facebook page to help prove your authenticity.

5. Be highly-searched for

Social media is all about serendipitous, organic discovery (this is what the Instagram Explore page is for, anyway—and making it big there can have a real impact on your engagement and follower count).

But when it comes to verification, Instagram wants to know if people care about you enough to tear themselves away from the seductions of the feed and spontaneously type your name into the search bar.

While Instagram doesn’t provide analytics on this data, we’d put money on the fact that Instagram’s verification team does have access, and will check up on how often users are searching for you. Which leads us to our next point…

6. Apply when your name is in the news

Google yourself. Has your brand been featured in multiple news sources? Did a recent press release or white paper get picked up? Do you have a sound bite or a profile in a major international publication? Paid or promotional content definitely does not count.

If PR hasn’t been a priority for your brand thus far, you might have a more difficult time proving how “notable” you are. Especially because there’s no place to submit your proof: Instagram does its own research, so it’s up to you to make sure your news is above the fold and impossible to ignore.

If you’ve recently experienced a windfall of attention, or you’re planning a big announcement, think about capitalizing on it and applying for that checkmark while your name is hot.

7. Work with an agency or publicist

If you have the budget and the ambition, hire a reputable digital agency that has access to Facebook’s Media Partner Support tools. Your publicist or agent will be able to submit requests to claim usernames, merge accounts, and get accounts verified through their industry-only portal.

Is verification guaranteed? Of course not. But a request from an industry professional through the Media Partner Support panel carries more weight and distinguishes you from the crowd.

8. Be honest

This tip should be a no-brainer, but because the consequences are dire we feel compelled to highlight it. In your application to be verified, you have to be truthful above all else.

Use your real name. Choose an appropriate category. Definitely don’t falsify any government documents.

If you stretch the truth anywhere in your application, Instagram says that it will not only deny your request, but it may delete your account as well.

9. Make sure your profile and bio are complete and effective

Instagram’s listed requirements for verification (a bio, a profile pic and one post? really?) are a low bar. You don’t just want to meet it. You want to hurtle over it.

Optimizing your Instagram bio will not just impress the verification team when they come to check you out, but can pay ongoing dividends in the form of new followers and conversions.

10. If you’re turned down the first time, try again

If, after all your hard work, Instagram comes back with a rejection, embrace the opportunity to zero in on your goals and redouble your efforts.

Hone your Instagram strategy, build a dedicated following, and earn buzz off the platform as well.

And then, whether you wait the 30 required days or spend a few fiscal quarters hitting your KPIs, you can apply again.

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Instagram verification FAQ

How many followers do you need to get verified on Instagram?

Technically, there is no minimum follower count for getting verified on Instagram. As long as you are able to prove that you are a “notable,” or highly searched for, person (or your account represents a widely recognized business or organization), you can get your account verified regardless of your number of followers. 

How much does it cost to get IG verified?

Instagram verification is free. Instagram will never ask for payment for the verification badge, and if someone is offering to verify your account for money, they are trying to scam you. 

How do you get a blue check on Instagram without being famous?

To get a blue check on Instagram, you have to prove that your account may be impersonated because you are a notable public figure or represent a widely recognized organization.  

Save time managing your Instagram presence by using Hootsuite to schedule and publish posts, grow your audience, and track success with easy-to-use analytics—all from the same dashboard that you run your other social media profiles on. Try it free today.

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How to Get Verified on Instagram and Get the Blue Checkmark

Instagram is so much more than a mere photo-sharing social site. With over a billion monthly active users , this platform is a powerful tool for growing your business .

In recent years, the platform has expanded the ways of Instagram growth in which content creators, business owners, and marketers can garner attention for their products and services.

Having a verified Instagram account opens up even more opportunities to grow your business by giving you more exposure on the platform. However, the coveted blue check isn’t handed out to just anyone.

This article covers everything you need to know about getting verified on Instagram, the benefits of having the blue checkmark, and what you can do to get it on your account.

So, if you’re committed to taking your Instagram game to the next level, read on to discover everything you need to know about obtaining that famous blue badge.

Table of Contents:

  • What does the Instagram Blue Checkmark mean?
  • Advantages of Instagram Verification
  • Am I Eligible for the Instagram Verification Badge?
  • How to get Verified on Instagram
  • How to Increase Chances of Getting Verified
  • Instagram Verification Mistakes to Avoid
  • Instagram Blue Checkmark Q&A
  • Can I Still Show that I am Authentic if I Can’t Get Verified?

What does the Instagram Blue Checkmark mean?

Also known as the Instagram verified sticker, the blue checkmark appears next to the account name, as well as in searches, and when the Instagram account owner comments on posts.

The badge has one simple purpose, and that is to show that the user is an official profile. Instagram verification prevents impersonation, which is why it’s reserved for celebrities, global brands, and public figures.

Instagram offers a verification check for accounts representing well-known brands and influencers where there is a high likelihood of the account being impersonated. This is to help ensure that Instagram users are dealing with authentic brands and people that they want to follow.

Instagram first allowed users to request for verification in August 2018. And for those that have the sticker, it means that the account has gone through a series of manual verification checks by Instagram itself.

When someone makes a verification request, Instagram takes into account a variety of factors in determining whether or not to grant the verified blue badge.

One of the main factors they consider is if there’s a high probability of the accounts being impersonated. Applicants need to be public figures, such as brands, celebs, or influencers in order to receive the blue checkmark verification.

Advantages of Instagram Verification

If you, your business or brand is at risk of being impersonated, then you should request verification as soon as possible. There are many advantages to getting the Instagram verified sticker, some of which are listed below:

  • The checkmark on Instagram helps to showcase the exclusivity of your brand
  • It’s an easy way to increase brand awareness and grow your follower count
  • It is an effective strategy to protect your brand and it’s reputation from imposters
  • It increases trustworthiness between your brand and your followers
  • Brands prefer to work with influencers or marketers with verified accounts
  • The blue verification badge also helps users to easily find your brand on social media
  • Your account will usually appear at the top of the search results when someone is looking for your brand

Accounts with the verified badge also get early access to other special features on Instagram, such as the “swipe up” feature on Instagram stories which requires a brand to have upwards of 10,000 users in order to gain access to the tool. Verified accounts are exempted from this rule.

As you can see, having this simple checkmark on your Instagram business profile can make a massive difference in your efforts to build brand awareness and increase your Instagram followers.

Now that you understand the advantages of Instagram verification, it’s time to look at who is eligible to request verification on the social platform.

Am I Eligible for the Instagram Verification Badge?

Instagram are transparent with the verification criteria they use to determine whether an account is eligible to receive the blue verification badge.

In order to be eligible to apply for the blue checkmark, your Instagram account must meet the following criteria for verification:

1. The Account Must Be Authentic:

In order to be considered for verification, your Instagram account must represent a registered business or entity, or it must belong to a real person or public figure.

2. The Account Must Be Unique:

Instagram only allows one account per person to receive the blue verification badge. Hence, if you have multiple business accounts, you will have to choose the main one to undergo the verification process.

There is an exception for language-specific accounts, but general interest accounts will not be verified. This includes fan accounts, feature accounts, and meme accounts (e.g. @puppymemes).

3. The Account Must Be Public:

The blue Instagram badge is only for public entities and celebrities, which means that you cannot have a private profile on the platform.

4. The Account Must Be Complete:

It means that it must have a profile photo, bio, and at least one Instagram post in the feed. The account should be actively used at the time of requesting verification.

5. The Account Must Be Notable:

In order to become verified, your Instagram account needs to represent a well-known figure or brand. It must be highly searched and/or featured in multiple news sources. Instagram does not consider promotional or paid content associates for account review.

In addition to meeting the criteria outlined above, you must also follow Instagram’s Terms of Service as well as the platform’s Community Guidelines. This means that if you have been banned in the past for not abiding by these guidelines, you are unlikely to get accepted as a verified profile.

Important Note: If you provide misleading or false information during the process of verification, Instagram will remove your verified blue badge. They may also take additional action, such as deleting your account.

So make sure that you are honest in your application.

Include only accurate, relevant, and truthful information during all the stages of the account verification process.

  • Use your real name
  • Choose an accurate account category
  • Use real documentation and photos to prove your identity.

How to Get Verified on Instagram (Step-by-Step)

Anyone can apply to get verified on Instagram. Below are the steps you should take in order to enter the verification process for getting the blue checkmark next to your name on your Instagram profile.

Step 1: Log Into Your Account

Log into your Instagram account from the mobile Instagram app. If you own more than one account, make sure that you log into the one that you want to verify.

Step 2: Request Verification
  1. Once in your Instagram profile, tap the Menu button located in the top right corner and then tap the icon for Settings (it’s the one that looks like a little gear).
  2. Tap Account
  3. Tap Request Verification located near the bottom to access the form.

Step 3: Fill in the Request Verification form
1: Confirm Authenticity

Your full, legal name should be written exactly the way it appears on your government-issued ID.

You will then be required to upload an official identification document.

If you are an individual, you can use your passport, national ID card, or driver’s license.

For businesses, you can use a utility bill with your company name, your articles of incorporation, or a tax return. Make sure that the name you entered above matches the name on your documents.

2. Confirm Notability

There are various categories to choose from, and it’s important to ensure that you pick the one that is most accurate for your Instagram account.

Categories include: News/media, Sports, Music, Fashion, Entertainment, Digital creator/blogger/influencer, Gamer, Global business/brand/organization and Other.

You’ll also be asked which country/region you are most notable in. You can only select one country, even if you are a global brand or internationally known public figure.

You also have the opportunity to add optional text to describe your audience, and share any alternative names you may be known as

Instagram 3. Provide Links [optional]

This is an optional, but highly recommended step which helps to support your application for Instagram verification. You can add up to 5 links which show your notoriety.

Instagram suggests adding news articles and other social media accounts. However, paid or promoted content won’t be accepted as part of your application.

4. Tap Send when you’ve completed your application.

And that’s it!

Once Instagram has reviewed your request, they will let you know whether or not your application has been approved. The official reply will come within a few days.

If at first you don’t succeed, don’t give up after the first try.

There are many reasons why Instagram may decide to reject your application for the verified blue badge.

If your first application is denied, take the time to find out how you can improve your profile, grow your audience, and further establish yourself as a noteworthy person or brand online.

Once you’ve made those changes, simply apply again. You can submit the next request 30 days after the previous request was denied.

How to Increase Chances of Getting Verified

Instagram is very clear on the fact that even if your Instagram account meets the criteria for verification, it’s still not a guarantee that you will get the blue checkmark. In order to give yourself the best chance of getting approval, it’s a good idea to implement the following tips:

Complete Your Bio

One of the first things Instagram looks for when determining whether or not to verify your account is a complete profile. Make sure you fill in all the information required in the bio fields.

Include a photo, at least one post, and accurate information about yourself, your business, or your brand. Adding a link to your website and location information can help.

Become Newsworthy

Yet another core requirement for getting verified on Instagram is that your account must be newsworthy. One way to achieve this is by getting your name in the news. You can send out press releases and media kits to get your name in the media.

You can also connect with local news agencies and other large publications for even more visibility.

Optimize Your Online Presence

Work on grooming your wider online presence to make it highly searchable. If your name only appears on Instagram, it makes it less likely that your account will be verified.

Increase your visibility online by optimizing your own website with a tool like Thrive Themes , as well as your presence on other social media profiles so that you have a notable presence in web search. You can also guest post on different authority websites and appear as a guest in videos and podcasts.

Due to Linkedin being a very important professional network, it’s a good idea to connect with all professional folks you’ve worked with in the past. When you do this, some of these LinkedIn message templates can help you connect with those individuals and add personalization to your outreach campaign.

Grow Your Instagram Following

Many social media marketing experts claim that you need to have a minimum follower count in order to get an Instagram verified account. However, this has not been proved or specified by Instagram.

Although there isn’t a required number of followers for Instagram verification, a higher number of followers does make you seem more notable. Continue to build your reach and grow your followers if you want to secure the blue check on Instagram.

Post Regularly

The guidelines state that you only need one post to be considered for blue check verification, but ideally, you don’t want to apply until you have an Instagram presence that is more robust.

To be a notable person online, you need an active account with lots of followers. This is a key indicator of how noteworthy you are, and it will greatly boost your chances of being approved.

Vary the types of posts you make with a selection of carousels, images, videos, reels and Instagram stories. Adding popular hashtags to your posts can also help to boost their reach.

Increase Engagement

Another way to increase your chances of approval for the blue checkmark on Instagram is to get your followers involved. On most social media channels, engagement rate is considered a strong signal of authenticity.

Instagram suggests encouraging your customers to tag your brand in their posts so that other people can see posts from customers who use your products or services. Take advantage of the latest Instagram story features like polls and Q&As to encourage your audience to interact more with your account.

Instagram Verification Mistakes to Avoid

When trying to get the blue checkmark on Instagram, there are certain mistakes that should be avoided at all costs.

Here are some of the things that you should not do if you want to get approval:

Don’t use third-party services to apply

There are a lot of people online who will attempt to sell you fast and easy Instagram verification. These are all scams. The steps to apply for blue check verification are very simple. Anyone can follow them, and there is no need to attempt to verify your Instagram account using a third party service.

Don’t add links in your bio to other social media channels

Don’t use your Instagram bio to cross-promote other social media accounts. Also, don’t ask your followers on Instagram to follow you anywhere else. Instagram will not approve your profile if it contains “add me” links to other social media channels.

Don’t give false information

Ensure that all of the information you’re providing is honest, truthful and accurate. This means uploading genuine documents and not lying abour your identity.

If it’s found that you gave false information, Instagram has the right to remove verification, and you also risk your account being deleted.

Don’t buy Instagram likes or followers

Make sure that the engagement you’re fostering on Instagram is genuine. A like from a real person is always going to be more worthwhile than one from a bot or a fake account.

Don’t break Instagram’s rules and policies

The last thing you want to happen is to lose your verification badge after you get it. To avoid this, you must continue to follow Instagram’s Terms of Service as well as the platform’s Community Guidelines.

Some of the things that may result in your badge being taken away include: transferring or selling your badge, using your bio, profile picture, or Instagram name to market or promote other services, and so on.

Instagram Blue Checkmark Q&A

How many followers to get verified on Instagram?

There is no required number of followers that you need to get verified on Instagram.

Having said that, one of the core requirements for getting approved is having a notable account. This means that your account must represent a well-known and highly searched-for person, brand, or business.

So while there is no official number of followers you need, the more followers you have, the more notable Instagram considers you to be.

Can You Create The Blue Checkmark For Your Profile?

You cannot create the blue checkmark for your Instagram profile. It needs to be granted by the Instagram team after they have manually reviewed your profile and information to verify that you meet all the criteria for verification.

When Do You Get the Blue Checkmark on Instagram?

There is no specific timeframe as to when you get the blue checkmark on Instagram. It is chosen by Instagram staff and they determine when you receive the blue check if your application is approved.

If My Instagram Account is Verified, Will I Automatically Receive Facebook Verification?

Even if you successfully receive your Instagram verified badge, you will need to make a seperate request for Facebook Verification.

Being verified on one social media platform does not automatically mean your verification request will be accepted on the other. However, as the verification criteria is quite similar, there is a high likelihood that you could get accepted for both.

Can I Still Show That I’m Authentic if I Can’t Get Verified?

Getting verified is not the only way to prove that you’re authentic on Instagram . There are many other ways that you can establish a strong and credible presence on the platform.

Here are some ways you can show your authenticity to your audience if you fail to get Instagram verification:

Leverage Your Bio

One of the most important things you can do to show your audience that you are authentic is to use your Instagram bio effectively. Taking the time to complete your bio in full will not only increase your chances of verification, but it also helps you even if you do not get verified.

A great description of your business or brand will go a long way toward showing your audience that your account is credible and authentic.

Link From Official Sources

Link to your Instagram account from other official sources, such as your Facebook page, Twitter account, YouTube channel, and website. Doing this is especially helpful if you already own a verified account on any of the other channels. Just remember not to link to any of your other social media profiles from your Instagram bio.

Use Instagram Stories

Yet another effective way to show your authenticity on Instagram is to go behind the scenes with Instagram stories. This will give you a chance to give your audience a peep behind the scenes so they can get to know the people behind your brand.

Giving your followers this type of insight is something that is very hard for anyone else to imitate and it will definitely boost your authenticity on the platform.

For instance, if you’re like me and focus on making money from blogging , you may want to include numerous screenshots and “proof” images showcasing the earnings you’ve acquired. This helps to build your credibility and solidifies your credibility.

Summary

Getting verified for Instagram certainly has its perks. Use the information in this article to help you increase your chances of getting approved so you can start enjoying the many benefits that come with having the blue checkmark next to your name on Instagram.

And remember, whether you get the blue check or not, you can still experience phenomenal results on the platform by focusing on producing high-quality, engaging content that your audience will love and appreciate. For best results on Instagram, you can also try out tools like Instagram automation tools and social listening.

Blue tick on Instagram: how to get

At the end of August 2018, for the first time on Instagram, it became possible to directly submit a request for verification of your account in order to receive the coveted "blue tick".

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♥ RELATED: How to Post Live Photos from iPhone to Instagram: 3 Ways. nine0010

Blue checkmarks are rare on Instagram, even among famous brands and celebrities. The process of verifying (verifying) an account has always been shrouded in a halo of uncertainty - no one has ever known how the verification takes place. There is even a special black market where treasured verified account badges are offered for thousands of dollars.

Now everything has changed. From now on, the verification process has become much simpler and clearer. Now any user can apply for verification of their account by going through a few steps. nine0003

From the description of the new Instagram verification system:

“The checkmark is an important sign that the account you are dealing with actually belongs to a well-known public figure, celebrity or global brand. Starting today, we are providing accounts with a large number of followers and who meet our requirements with a new option to submit a verification request through a special form in the Instagram app. ”

♥ BY TOPIC: 23 extreme Instagram selfies (photos and videos) in places where it's easy to lose your life .

How to get a blue tick on Instagram

Submit a request

1. Open your Instagram profile and go to Settings.

2. Follow the path "Account" → "Confirmation request" .

3. Provide the required information.

4. Provide proof of identity (passport or driver's license). Alternatively, you can submit utility bills or tax returns. Don't worry, these documents won't show up in your account. nine0003

If the name on your identification documents does not match your username, it may be difficult to verify your account.

♥ BY TOPIC: The most followed people on Instagram are the 40 accounts with the most followers.

Please wait

After doing all of the above, please be patient while Instagram checks your data. They will inform you of their decision in a special notice. If rejected, you can reapply after 30 days. nine0003

Tips and Requirements

Please make sure your account meets the requirements before applying for verification. First of all, your account must not violate the terms of the user agreement. In addition, Instagram experts will review your page for “authenticity, uniqueness, completeness, and outstanding qualities.”

What do these definitions mean for Instagram? Authenticity implies that the account actually belongs to a real person, brand or registered company. nine0003

Uniqueness means that only one account belonging to one person or company can get verified status. The exception is accounts created for certain languages. Accounts dedicated to broad interests (for example, dogs) are not subject to verification.

An account is considered complete if it is open, with a required profile photo, a completed bio, and at least one post. Please note that the page should not contain links to your profiles in other social networks. nine0003

The last criterion is the most stringent. On Instagram, an account that belongs to a famous person or brand is considered outstanding, which is often entered into the search engine. The social network regularly checks the pages that “glow” in the news, while paid content is not taken into account. Although the account verification process is now much more transparent, the last criterion can be interpreted in different ways.

Even with the new application form, not all users will be able to get the coveted check mark. There is an element of unpredictability here. Many popular accounts do not have verified status, but others, seemingly not so famous, do. What this is connected with is not clear. nine0003

Related videos:

See also:

  • How to see all the photos you liked on Instagram.
  • Instagram cache on iPhone: where to look and how to clear.
  • How to add music to Stories (stories) in Instagram on iPhone - 2 ways.

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How to get a blue check on Instagram

Having a blue check next to your name on any social media account has always been a big deal. The meaning of the symbol is to make sure that the account is genuine. Once you're a big enough brand, business, or influencer, it's likely that parody accounts, imposters, and fan accounts will pop up, so verification is important. However, the blue symbol has come to mean something more. Getting it is a testament to your hard work, proof that in your niche world you have finally become someone. nine0003

The question is how to get it?

Requirements

Not everyone who wants a blue badge next to their name can submit an account verification request. Instagram says, "When evaluating Instagram accounts, we consider a number of factors to determine if they are in the public interest and if they meet our verification criteria."

The requirements posted on the Instagram Clearinghouse are as follows:
  • « Authenticity: Your account must represent a real person, registered business or organization.
  • Uniqueness: Your account must reflect the unique presence of the person or company it represents. Only one account per person or company can be verified, excluding language-specific accounts. We do not review shared interest accounts (example: @puppymemes). nine0108
  • Completed: Your account must be public and contain a bio, profile photo, and at least one message. Your profile cannot contain "add me" links to other social networks.
  • Note: your account must represent a well-known person, brand or organization in high demand. We review accounts that appear on multiple news sources and do not consider paid or sponsored content as sources for review.” nine0108

You also want to make sure you follow the Instagram Terms of Service and Community Guidelines.

How to request verification

Instagram used to give people a verified badge at random if they deserved it. However, you can now request the badge from Instagram itself. The request does not guarantee that your account will be verified.

Instagram says, "To request a verified badge, you must be a public figure, celebrity, or brand and meet certain account requirements and criteria." nine0003

To make a request, follow these steps:
  1. Go to your profile and tap the menu (three bars) in the upper right corner.
  2. Click "Settings" at the very bottom.
  3. Click Account.
  4. Click "Request Confirmation".
  5. Enter your username, full name, who or how you are known, and then select a category for your account (News/Media, Sports, Government/Politics, Music, Fashion, Entertainment, Blogger/Influencer, Business/Brand/Organization or other)
  6. Attach a photo of your government-issued ID.
  7. Click "Submit"

What happens next?

After thirty days, you will receive a notification from Instagram indicating whether your request has been accepted or denied. If your account has not been verified, you can submit another request in thirty days.

Instagram says they can remove your verification badge at any time. They will do it if you:

“Advertise, give away or sell your verified badge. Use your profile picture, bio, or name in the section to promote other services. Try to verify your account through a third party."

How to let people know you're real while you're waiting for the badge

You have ways to prove you're a genuine account while you're waiting thirty days to see if your request was accepted or not. In the meantime, here are a few things you can do. nine0003

1. Link from other places

If you link to your Instagram from other social media profiles such as Twitter, Facebook and Snapchat, add a link to your professional website or add it to your emails, people will automatically recognize that your account is legitimate.

2. Avoid speaking in third person.

This is not a professional biography that you are writing. You don't have to write about your business or yourself in the third person (she, he, they, etc.). Since the account is only maintained by you, stick to the first person (I, I, we, etc.). Usually fan accounts are those that write about you in a third person. nine0003

3. Maintain a common tone

Parody accounts are funny, exaggerated and funny. It's easy to tell by tone whether you're following a real account or a parody account, so you want your tone to be exactly the same on your Instagram, other social media accounts, and wherever you share content.

For example, suppose a reader of your blog searches for you on Instagram and two accounts come up. They will click on both but will follow the one with your unique sound they are familiar with. While fake accounts may look the same, they don't fully capture your tone and brand. nine0003

4. Increase your followers

An account like yours will probably have a couple of thousand followers, but if yours has thousands more, users who want to follow you will know your account is real.

Learn more