How to make my own location on instagram

How to make your own (custom) LOCATION TAG on Instagram

In this blog post, we’ll teach you how to create your own special, custom location on Instagram. So you can “be” anywhere you say you are.

(Or so you can get people to tag your new restaurant, office, apartment, event — you get the picture whatever!)

But first, I’ve got a question for you. What’s wrong with the picture below?

View this post on Instagram

“My mama always told me that miracles happen every day. Some people don’t think so, but they do.”
A post shared by Danielle Hertel (@danielle.hertel) on Mar 22, 2019 at 3:16pm PDT

Did you spot it?

Is it?

a) she’s on a green screen.

b) is that mars?

c) The location tag says “The Wisdom of Forrest Gump” – and that’s not a real place!!!

The answer is…

(drumroll please)

(suspense building)

(…) (…) (…)

It’s “c” – you silly gooses!

But here’s a better question…how did she do that?!?!

And that’s what this article will teach you. How to create your very own funny, practical, or nonsensical custom location on Instagram. But first, some backstory. (Skip ahead to go right to the step-by-step-instructions).

Let me tell you a story about my life

In the age of social media, our society has a growing curiosity concerning the whereabouts of our friends, our families, even our exes, estranged aunts and childhood bullies…. We wonder what they’re doing out there.

What are they up to? Where are they eating? What’s that restaurant they posted from while on a date?

Of course, you’ve seen those you follow on Instagram tag their location, or your friends on Facebook “check-in” to a restaurant, coffee shop or some other attraction.

And, if you’re anything like me, you’ve probably clicked on one or two (or 35) of those location tags to check them out, wondering what those paces offer and why they’re popular with our friends.

With every location tag we follow to a venue’s social media, directory or web page, that business suddenly has our engagement — which is an opportunity for them to gain new customers.

If you’re a business owner, this last bit should have gotten your attention, at the very least!

To the Instagram Marketer

(A Love Letter)

Click here to see what’s inside.

Custom Location + Business = Major Key

Did you know you can create your own custom location for your business? And that your location can be tagged, shared and followed by users who are interested in your content?

You don’t need to be a business owner to create a custom location. Locations can be a great way to have fun with your Instagram feed or give your followers some additional insight.

For instance, an Instagram family might want to create a custom location for their house and title it, “The Bungalow.” Or a group of friends could create a custom location called, “The Hangout.” The opportunities are endless.

However, if you are a business owner, creating a custom location is almost essential in gaining more exposure. Here are the exact instructions for creating your own special location on Instagram:

How to Create a Custom Location Tag on Instagram [Step-by-Step Instructions]

In order to get a custom location on Instagram, you’ll need to head over to… Facebook? Yes, you heard correctly. Since Facebook bought out Instagram in 2012 (for $1 Billion), the two social media titans operate on the same system.

This means you often need one to access certain functions on the other. Creating a location is a prime example. You will be setting it up on Facebook so that you can use your new location on Instagram.

Let’s get started!

Step 1: Check-In

On the Facebook homepage, you should see a “Check In” button located underneath the status bar.

Click on this, and you should see a list of popular locations near you. If you are not seeing any locations, make sure to…

Step 2: Enable Location Services

You need to have your location services turned on in order to create a custom location. You can do this by going into your Settings > Privacy > Location Services and allowing your Facebook app to know your location.

(If location tracking isn’t something you want, you can turn this off as soon as you’re done setting up the custom location.)

Step 3: Name Your Location

Once your GPS permissions are turned on, go ahead and type in the name of your custom location (in most cases you will want this to be the name of your business).

Make sure to use capital letters and proper grammar — this is what people will see when they tag your business!

Step 4: Add Your New Location

Ignore any other locations that auto-populate while you’re typing in your custom location. Instead, find the “Add Location” option, located towards the bottom of the Check-In screen.

For the sake of this tutorial, let’s say I own a flower shop called Beautiful Blossoming Buds.

As you can see, there are no other businesses or locations with that name.

Note: If you find your location name is taken, get creative with your new name. Use keywords that allow your audience to know what your business entails. The more specific, the better!

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Step 5: Choose a Category

After clicking on the “Add” button, you’ll be taken to a prompt to pick a category for your location.

It’s important to choose an accurate category so people can find your business when searching in your niche.

For my example, I chose the Floristry category for my business, Beautiful Blossoming Buds.

Step 6: Pick a Physical Location

After choosing a category, the next step is to determine your exact location. This process works best if you are physically at the location of your business. (I’ll go over this in more detail below.)

Step 7: Claim Your Location

After creating your location, find it on Facebook by typing it into the search bar at the top of the Facebook homepage. When you find it, you should be brought to a page where you can click, “claim this location. ”

Do that and you’re done! Creating a custom location is a super-simple process with a lot of payoffs.

Now when you want to post a photo on Instagram, your new location should now be available to tag and share.

Troubleshooting

Facebook can be finicky, so if you still can’t seem to access your custom location on Instagram, consider the following:

Test Out Another Category: Facebook really wants you to be specific with the category your business falls under. Play around with a few different categories and see if that does the trick.

Be in the Exact Location – or really, really close. Custom locations tend to work better when you’re creating one in the exact spot of your business. If entering in an address from elsewhere didn’t work, try creating the location while you are physically there.

Benefits of a Location Tag For Your Business

So why should you bother creating a custom location in the first place? Does it really affect your business that much?

The short answer is Yes.

Above all else, a custom location creates exposure for your business, literally putting it on the map for social media users. More exposure means more customers and more customers leads to more profit …that part’s kind of a no-brainer.

Source

How a Custom Location Tag Creates Exposure for Your Business

For starters, potential clients and customers will have an easier time stumbling across your business.

Locations work in a similar way to hashtags. When a user searches a particular word or phrase, any hashtags containing that word or phrase populate.

It’s the same process with locations.

Let’s say I’m sitting in my apartment in Los Angeles, and I want a cup of coffee. Maybe I want to try out a different coffee shop I haven’t been to, or I’m new to the area and looking for local businesses. I’m going to use Instagram to find a business that sells coffee.

(In fact, there has been a dramatic increase in the number of people who use Instagram as a means to search for places to eat and drink, using it Iike Yelp!)

As you can see below, a simple search of the keyword automatically generates a list of all locations near me that make and sell coffee.

When you create your custom location, your business will appear in search results and increase the chances that someone might stumble across it and try it out.

Insta Stories

Instagram Stories is another way you can use a custom location to increase your reach.

The Stories feature continues to grow in popularity, and it’s easy to see why. Through this platform, users can easily upload photos or boomerangs, tag friends, use hashtags, countdowns and share their location.

Allowing your business to be tagged by you or, more ideally, by your happy customers, is an easy way to spread the word about your products and/or services.

Higher Engagement for your Page?

And if all that exposure wasn’t reason enough, what if I told you that posts with a tagged location have higher engagement than those without?

In 2016, Instagram released a statement about their new algorithm, quoting that “the order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content. ”

What does this mean?

Well, let’s pretend you are in the coffee business, and caffeine-hungry Instagrams users are searching for coffee shops or coffee-related products like we do. The likelihood you will appear in the feed of someone who enjoys coffee increases when you have a custom location turned on.

This is because Instagram can identify your business through your location and category. It can pick up on keywords in your custom location and place your popular content in the feed of applicable users.

What Does This Mean For Your Business?

All this, again, means more exposure for your business without you having to lift a finger (well, after those couple of strenuous finger-lifts involved in that 5-minute Facebook step).

A custom location can be set up in no time, but it will have long-reaching effects on your customers finding you and how, in turn, your business will go forward.

It only takes one location tag to lead to an inquiry, leading to a new customer, who makes a new location tag, and your reach will grow on.

If you’re a brand trying to grow your business, and you haven’t created a custom location for it yet… what are you waiting for? It’s a great way to gain more exposure and spread the word about your products with minimal effort on your part.

How many times have you checked out an interesting new location because you saw it tagged on social media?

How To Create a Location on Instagram

Instagram does not allow users to create custom locations on the app. To add a location to your Instagram posts, you must search through the pre-existing locations available. Luckily, there is a way to create a custom Instagram location – all you need is a Facebook account.

You can use Instagram locations to add context to your posts, to tag your business’ location, or even just to add a funny fake location to your post. Whatever your reason may be, follow these simple steps to create a new location on Instagram.

Create a Custom Location on Instagram

These are the basic steps to create a custom location on Instagram. We’ll walk you through the details of each step, but if you want to create a new location to tag on Instagram, follow these instructions:

1. 1. Log in to Facebook and click “Check In”.
  2. Type in your custom location name and click “Add”.
  3. Pick a category and physical location for your new location.
  4. Go to Instagram and use your new location.

There can be more steps along the way: you may need to turn on location services to check in on Facebook, and sometimes the location does not appear on Instagram right away. If you’ve tried this simplified version without success, keep reading for an in-depth breakdown of how to create a custom location on Instagram.

How To Check In On Facebook

Facebook owns Instagram, so to create a new location on Instagram you must go through Facebook. Instagram only recognizes public locations from Facebook, so you can create a location on Facebook that will then appear on Instagram as well. To create a new location on Facebook, all you have to do is check in to that location.

Turn on Location Services

To check in on Facebook, you have to have your location services turned on first. If you are not sure if your location services are turned on, try checking in – if they are off, Facebook will direct you to Location services in your settings. Follow these steps to turn on location services on Facebook:

1. 1. On your Facebook mobile app, click the three vertical lines in the bottom right corner.
  2. Scroll down and click “Settings & Privacy” > “Settings”.
  3. In the “Settings” menu, scroll down to the “Privacy” heading and click “Location”.
  4. Click “Location” and you will be taken to your device settings. Click “Location” here and choose either “Always” or “While Using the App” to give Facebook permission to access your location.

Check In To Custom Location on Facebook

Once your location services are turned on, you can create a custom check in location on Facebook. Follow these steps to check in on Facebook:

1. 1. On your homepage, click “Check In” under the status update box. You may have to click the “. . .“ on the browser version to see the “Check In” button.
  2. Type in your custom location as you want it to appear on Instagram. The first letter must be capitalized, and the location cannot begin with a symbol or an emoji.
  3. There may be other locations with similar names but in different locations. You can still create a new version for your geographical location, if you wish. Whether the name exists elsewhere or not, click “Add Your Location Name” at the bottom of your screen.
  4. Choose a category for your location – it can be for your restaurant, your home, or “Just For Fun”.
  5. Search for the physical location you want your geolocation attached to. You can search by city and then choose to add more specific details like address and zip code. You can also click “I’m currently here” to simply connect to your current location.
  6. Check in to your new location to confirm its creation.

Add Your Custom Location to Your Instagram Post

Now that you’ve created your location on Facebook, you can use it on Instagram. To add your location to Instagram, create a post, and under the area where you type in your caption, click “Add Location”. Type in your new location, and it should appear. Click your location and then share your post.

What If My Location Does Not Appear in an Instagram Location Search?

Some people have had trouble creating locations that appear on Instagram. They may appear and then disappear or never appear at all, even if you’ve checked in on Facebook. If you’re having trouble getting your custom location to work, try these troubleshooting tips:

Create the location near you. If you made the physical location in a totally different country or area, Facebook and Instagram may not recognize it as valid. Create locations within a few minutes of your actual location for a better chance of it working.
Try checking in again. Sometimes it takes a few check ins, or some time, for Facebook to recognize the location and transfer that information to Instagram.
Choose a real, accurate category. The “Just for fun” option is innocent enough, but often those locations are rejected. Pick a real category for your location if applicable.
Create a Facebook post using your location. Some users have reported that checking in along with a status update of some sort led to their location appearing on Instagram.
Give it time. Sometimes it takes some time for Instagram’s locations to update. If an hour passes and you still can’t find the location you checked into on Facebook, then try some of these other tips.

Link Your Facebook Business Page Locations to Instagram

If you run a Facebook business page, you can create a location for your business that will also connect to Instagram. If you have multiple locations, you can add each of those on Facebook, creating multiple options on Instagram as well. The steps for checking in are essentially the same, but you must have access to manage the business page.

1. 1. Log into your business’ Facebook account, or an account with administrative access to your business page.
  2. Go to “Business Manager”.
  3. Click the three vertical lines in the top left corner to access the dropdown menu.
  4. Under the “Assets” tab click “Business Locations”.
  5. If you don’t have a location already, click “Get Started” and Facebook will walk you through the steps to create your location. This process is very similar to creating a location in general.

When creating multiple business locations, Facebook creates a “main page” that manages all locations and your brand, as well as “child” pages for each location that link from the main page. Check in to these locations to use them on Instagram as well.

How To Add a Location To Your Instagram Story

To add a location to your Instagram story, the location must exist already. If you want a custom location, go through the process above to check in on Facebook first. Once your location exists on Facebook and Instagram, follow these steps to add it to your Instagram story:

1. 1. Click the camera icon in the top left corner to create a story.
  2. Take or select a photo.
  3. Click the smiley face sticker button.
  4. Click the Location sticker and search for your location.
  5. Select your location, finish editing your story, and send it.

How to create a geolocation and add a place on Instagram

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Geolocation should be understood as a point that indicates the location of a particular object. A car in a traffic jam, a place of an appointed rest, a place where your lost cat was last seen, and much more can act as such a point. Geolocation can be used to bind a certain place to it - a store, cafe, beauty salon, fitness club, and so on, and then use this place in profile description or in posts. Thanks to this, customers will be able to quickly find the location of your points of sale.

In this article, we will look at how to create a geolocation on Instagram, add a location and specify a geotag when publishing a post.

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Why do you need geolocation on Instagram?

From the user's point of view, setting a geolocation in a post is an opportunity, no matter how trite it may be, to mark your location. Place of work, restaurant, popular resort and much more.

You can also use geolocation to promote your business. In addition to using a geotag in your profile, you can post using the most popular ones in your city. In addition, you can to collect the target audience for geolocations located in close proximity to your points of sale using the program SocialKit , and then for the collected audience launch a mass subscription .

Each user has the ability to create their own point and attach it to the post. For example, you visited a beautiful place and marked it with geodata. This place can be seen by any Instagram user. In addition to the fact that a person will be able to see the name of the place / address, he will be able to open a map where, with the help of a guide, a route to this place will be built. This option is useful not only for commercial enterprises, but also for those who travel a lot and blog on Instagram.

Who must use this Instagram feature?

It has been said before that geolocation is of particular importance for those who are promoting their company. Thus, you will not only advertise your business, but you will also be able to find it in the "Where are you" column. The recognition of the institution due to geolocation will increase significantly, and people who are or live nearby will definitely find out about this place.

How to add a place on Instagram

The process of creating a new geolocation is quite simple, but it is not done on Instagram itself. Since Instagram is owned by Facebook, adding space happens when you create a Facebook business page for the subsequent transition to an Instagram business profile.

If it was previously created by someone else, then you can safely use this geodata. To create a geolocation, it is best to use the phone, but there are applications that are adapted for PC.

Adding geolocation via Facebook

After you have downloaded the application, you need to register a new profile or log in if you have already registered.

Next, create a business page for the company.

In the information section, enter the exact address.

This completes all the steps. The point on the map has been created, the place has been added. Now you can attach the created place in two social networks to any of your publications.

Why is Instagram not detecting location?

If your phone cannot detect your geopoint, then the reason is either in the smartphone settings or in the geosensor. Rebooting the device and checking the internet connection may help. If this does not help, then most likely the reason is in the smartphone settings. You must ensure that location detection is enabled, as it is mandatory.

Enable Location: Android

To enable the function in question, you need to go to the phone settings. We find "Personal data" and open "Location" there. Here you need to move the slider to enable this feature. Everything is quite simple. The location is now turned on and you can see the apps that collect your location. Facebook and Instagram must be on the list of those who are eligible for this fee.

Enable location: IOS

To enable the option, go to settings and find "Privacy". In the window that opens, select "Location Services". Drag the slider and that's it. Before using location data on Instagram, make sure that the permission for it and Facebook is activated.

Adding a geotag to an Instagram post

Once a geopoint has been created, you can easily use it and add it to posts. The hotspot is available to all users and can be installed an infinite number of times. When searching for a point, drive it in exactly the same way as it was called on Facebook. The option to set geolocation is very useful for various businesses and establishments promoting themselves on Instagram.

How to create a geolocation on Instagram in 5 minutes: complete instructions

* Meta Platforms Inc. (and its social networks Instagram, Facebook) is recognized as an extremist organization, its activities are prohibited in Russia.

From this article you will learn:

What is geolocation and why is it needed.
How to create a geolocation on Instagram.
How to add a geotag to a post and stories.
Let's figure out why the created label does not work.

All methods described are relevant in 2022.

Contents (expand ↴)

What is geolocation and why is it needed?

Geolocation on Instagram is a useful marketing tool that will help you promote your business. The owner of a coffee shop, bookstore (or any other establishment) can mark his offline point on the map. This will increase the reach of posts and account traffic.

Moreover, with the help of the created geotag, other Instagram users will be able to find your profile, as well as posts with reviews about the institution. Therefore, if you have an offline business, then spend 10 minutes of your personal time creating your own geotag.

Benefits of geolocation for business:

It will be easier for users of the social network to find your establishment.
Geotagging can be used in stories to increase reach.
Customers and visitors of your offline outlet will tag the establishment in their posts. This is another way to increase brand reach and awareness.

The Instagram algorithm works like this: The more often users use a geotag, the higher it rises in the search results in the category of similar tags.

How to create your own geolocation: step-by-step instructions

Creating a geolocation in the Instagram app will not work. To do this, you will have to use Facebook and create a location tag in this social network.

In the first step, create a Facebook business page and link it to your Instagram account.

Don't know how to link a business page? Read our article "How to link Instagram to Facebook".

Important: Before proceeding to the next step, be sure to enable geolocation on your smartphone.

Now open your business profile and click Create Post. In the opened window for creating a new post, there is a menu - it is located at the bottom of the interface. Here, select the "Mark Visit" function.

In the search bar, enter the name of the location you want to add. If this geotag is not on Facebook, the system will offer to create a new tag. To do this, click "Add" new label name "".

Now you need to select a category: home, entertainment, events, restaurant, ATM. The category depends on the type of your activity. To quickly find the category you need, use the search.

The next step is to choose a place for people to check in. Here, simply enter the city where the geotag is located.

The last section is "Create a place". Check basic information: tag name, category. You can upload a photo to illustrate this place - to do this, click on the camera icon to the right of the name.

In the "Location" subsection, enter the exact address of the point: this is a very useful option for restaurants, cafes, shops. It will be much easier for users to find you on the map. Add a zip code if you wish.

If you don't want to enter an address, activate the "I'm here now" function. The app will automatically detect your location. In this case, you must be in the created geopoint.

Geolocation settings completed - Click the Create button to complete the process of creating a new geotag.

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How to add geolocation to Instagram

Now let's add geolocation to the profile. Open the Instagram app and start posting a new post. In the "New Post" window, select the "Specify Location" option.

In the "Places" window, enter the name of your tag and set it as the geolocation for the publication.

It is not necessary to create a new post - you can edit an existing one and add a geotag to it. To do this, open the publication and go to the menu (3 dots in the upper right corner). Click the Change button.

Under the nickname is the option "Add a place". Click in this area to enter a geolocation.

Similarly, you can attach an existing geotag to a post. For example, you visited a museum and took a photo against the backdrop of a beautiful and unusual exhibit. In the publication, indicate which museum you went on an excursion to.

Can I add geolocation to my profile header?

Marking the location in Stories

To add the created geolocation to the story, start publishing a new story. At the top of the interface, click on the square smiley icon.