There are only two options: You can delete and re-download the application, but you need to remember your password for this. Or write to support, but most likely they will advise the same.

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how to make your own unique theme

Do you want to create a cool design for your Instagram feed yourself? Remember how just a few days ago (or even yesterday?) you were bored at your desk, lazily scrolling through your Instagram for inspiration, and then suddenly this image appeared on the screen, you clicked, got to the page and saw: one of the most beautiful Instagram designs In my life. To be honest, it was perfect. The color palette was flawless, the balance between the pictures was flawless, the content itself was original and very high quality. nine0003

Here you are.

At your desk, scrolling through Instagram, scratching your head, trying to figure out what you need to do to create your own Instagram theme like this.

I understand you.

Building a consistent Instagram theme for your account is a hard nut to crack. And yet, it is very important that any brand that is in the field of view of the company Insta, get exposure.

Contents

• Why you need to have your own unique theme
• Creating an Instagram theme is the most important thing in design
  • 1. Choose WHAT to post?
  • Path #1
  • Path #2
  • 2. Choose your color palette
  • 3. Warm or cool photos?
  • 4. Edit the same way
  • 5. Balance your Instagram feed
  • 6. Plan for the future
• Conclusion

Why you need to have your own unique theme

Just look at these stats0003

• More than 80% of Instagram users are doing business on the platform.
• 2/3 of the visits to Instagram business profiles come from people who are not in the business.
• Nearly 50% of Instagram users explore products on social media.
• 30% of users bought what they saw on Instagram.

This data shows that more and more consumers are turning to Instagram instead of Google when they research and buy products. And just like the goal of your website is to keep visitors from bouncing, the goal of your Instagram page is to get visitors to stay, impress them with your general post, and make them want to hit the follow button. nine0003

That's why it's so important to have a consistent Instagram theme and a complete Instagram profile with a biography. The truth is that those who already follow you never rate your feed as a whole again. This is your future, the potential followers who see your feed in the first place and decide, based on its appearance and the impression it creates, whether they should follow you.

In other words, updating your information, improving your look, and designing your own authentic Instagram theme that instantly represents your brand is not just an option, it's a must. nine0003

The good part is that you don't have to be a super skilled photographer to be able to design an awesome ribbon. All you need to do is follow the 5 simple Instagram design rules that I will cover in this article today.

In this article you will learn:

• The importance of having a good channel for Instagram
• How to align Instagram goals with the Instagram theme
• How to choose an Instagram theme that makes sense for your brand
• What useful tools, tips and tricks you can use to create and plan an Instagram channel.

Sounds good? Then let's dive in!

Creating an Instagram theme is the most important thing in design

1. Choose WHAT to publish?

Before you start taking photos, editing photos and posting them to the news feed, you will need to do a little homework.

Your Instagram theme should reflect what makes sense for your business and align with your business goals. What do you need to sell and promote? Is this a range of products? Or certain services? nine0003

Memories of why you are actually on Instagram and what you hope to achieve will define your content.

Because it's not about how you edit, it's about what you publish.

Let me reiterate so that it stays with you: it's not about how you edit, it's about what you post.

It doesn't matter if you apply the same filter over and over to all your posts, trying to create that "consistent feed look" everyone is talking about. If your real content sucks, you just can't create that unforgettable Instagram profile. nine0003

So Instagram styling starts with deciding what content you need to create and what should be the main focus of your profile.

In order to make this decision, you can look at what has already worked well for you and what posts your followers interact with the most. According to National Geographic, for example, their followers are most interested in posts about animals, especially if it's a close-up. In contrast, they are much less likely to work with photographs of people, especially if it is a distant shot. nine0003

National Geographic's social media team seems to understand this very well, as when you look at their feed as a whole, they tend to have more animals than people.

Build an Instagram theme based on posts that have proven to work. There are two ways to define these positions.

Path #1

• Take a look at the latest posts from your Instagram feed.
• Divide photos into categories (eg people, nature, food, cityscape, products, etc.). nine0088
• Calculate the engagement rate that each photo in each category receives.

Path No. 2

Use various Instagram analytics services to obtain information.

Matt Benfield, an Instagram influencer with over 50,000 followers, shares the same advice, but also reminds us to keep quality in mind. Regarding his own Instagram artwork, he says:

Matt Benfield

nine0018 “There is a lot to be done in deciding what to post on any given day. As you can see from my channel, all my posts have me in them. The fact is that this is where my highest activity lies, as opposed to filming food or other types of lifestyle. But above all, no matter what post I posted, quality is the name of the game. If I have a photo shoot and I don't get quality shots from it, I'm not going to post them just like that. Even if I don't post on Instagram for a few days because I'm trying to get the perfect shot, it's worth it. Quality is always more important to me than quantity!” nine0199

Creating quality Instagram content is the first step to creating quality Instagram design.

If you can't figure out your best Instagram story posts (let's say you're new to Instagram, or you've been posting a little inconsistently), experiment first. Create content, use different formats (photos, galleries, videos) and different types of content (people, nature, products, etc.) to see which one is right for you. nine0003

Another important thing to keep in mind is being creative with what you post. Marco Medic, a well-known Instagram lifestyle blogger, says one of the key ways to create a killer feed is to take a different approach to everyday situations. Think outside the box - create something new, even if you shoot an ordinary product in an ordinary place:

Marko Medic

"I'm always trying to push myself to create something that you don't see in all other sources, and also trying to get the 'artistic self' out into the world"

In summary, when you decide WHAT you want to post, make sure each post is: your brand is a B2B business).

In a nutshell, these are the three key elements of a successful Instagram content strategy that leads to a successful Instagram theme.

Once your content strategy is clear, you will need to think about your branding, especially your colors.

2. Choose Your Color Palette

Integrating brand colors into your posts is ultimately the easiest way to create a cohesive Instagram theme. Here's a small example from Shopify that uses turquoise, one of their signature colors, once in every row of the feed. nine0003

In this way, the brand creates a consistent color palette that is easy to rely on when you need to decide what to post next.

There are millions of examples on Instagram where a user or brand has chosen one (or just a few) certain colors and stuck to them. You saw them.

Sometimes it is yellow.

Sometimes it is grey.

And sometimes pink.

The important thing is that you choose a few primary colors (up to three) that will dominate your feed and appear at least once in each row. You can also choose two primary colors, but no more. nine0003

If you can't figure out what your color should be, don't stress. According to Alex Armitage, photographer at Fstoppers, you can experiment first to see what works for you.

Alex Armitage

“My Instagram theme is constantly changing. I used to post in blocks of 9 photos where everything matches, be it black and white, blue ocean scenes, sunrises, etc. After that, I tried something new: I posted 30 photos in 30 days with the same look to see the results. And now I'm trying to make a blue-green/orange/blue layout to see how it will look. " nine0199

3. Warm or cold photos?

Another question to ask yourself: are my photos cold or warm?

Now I know what you're thinking: “Measuring the temperature of my photos? Are you feeling well?!" 🙈

Please bear with me.

While the temperature of the content may be a little less obvious than the color palette, choosing a warm or cool tone for your ribbon is a great way to keep it consistent. Applying warmer colors will give you a yellow tint, while cooler colors will look a bit more blue. nine0003

Anastasia from @amsta.gangsta, a well-known Amsterdam lifestyle blogger, says she always shoots in daylight so that the photos have the same temperature.

Anastasia (amsta.gangsta)

“I shoot in daylight and always try to have something white in the background to match the photos. I also try to keep the photos at the same temperature (a little colder in winter, a little warmer in summer). And I also have a second, personal account that I use to see what the channel will look like beforehand. ” nine0199

If you take pictures at different times of the day, they will look different. You do not want it. You want a uniform feel for the entire tape.

4. Edit the Same Way

Now that you've taken the shots in the same light, you need to edit them in the same way to get the same look.

Most Instagram pros use Lightroom presets.

Meredith Braden, a photographer with over 30,000 followers on Insta, said: “I'm a professional photographer and graphic designer, so I shoot everything with my camera and then edit using a combination of Lightroom and Photoshop. I make sure that the editing is consistent and that the tones blend well with each other. Only Instagram Stories are filmed and edited on my phone!” nine0003

Photo editing applications:

• A Color Story (lots of filters + highlights)
• VSCO
• Snapseed (has a very good editing brush)
• Litely (from the creator of the original Instagram filters)

All of these applications allow you to create and save your own filter combinations to apply them to your photos over and over again.

5. Balance your Instagram Feed

Now that you know you have to shoot in the same light and edit the same, the last step is to arrange your shots so that you get the perfect balance between shots. nine0003

By that I mean: don't post the same messages over and over again. Instead, rotate your posts for variety is a tip from Kelsey Simone, a fashion and beauty blogger with nearly 800K Instagram followers. She says: “I categorize [my photos] into categories: selfies, clothing photos, product shots, and fillers. This is a rotation. For example, if I post a selfie, I don't want to post a selfie right after."

In other words, while it can be tempting to showcase your product over and over again, you need to position it and blend it with inspirational shots or lifestyle - or whatever, really - so that it doesn't look like annoyingly repetitive, but also to create more a holistic view of your brand. nine0003

You need an app to plan your feed. Apps like Postingram are great for scheduling posts.

One more thing: when you post your photos in the feed, the rule is to hold them back. By that I mean don't post uploaded photos next to each other - your feed will look cluttered. Use the so-called negative space, i.e. an empty background or borders that are not filled with any elements. This will help you achieve a balanced ribbon appearance. nine0003

6. Plan for the future

Last advice. Although we have touched on this topic a couple of times already, it is worth noting that when planning your own Instagram design, you should always keep in mind the speed with which you can create quality content. In other words, don't forget about the consistency of your posts.

When planning your pitch, it's easy to get carried away with your content strategy and assume that you can do more than you actually can. If you start posting once a day, or even multiple times a day, your followers will expect you to follow the schedule you set for yourself. But if you run out of content in a month or two and struggle to create more at the same rate, your followers will hit the unsubscribe button and probably never come back.

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