How to increase your instagram following

Get More Real Instagram Followers in 10 Steps

Instagram is the foundation of so many brands’ social presence. The platform is proven to drive traffic, support sales and engage customers.

And that’s why 59% of marketers plan to up their investment in Instagram this year.

But if you’re not thrilled with your Instagram growth and engagement, you’re not alone.

Competition on the platform is fierce as more and more brands get on board. Thing is, taking steps to grow your audience is absolutely worth it. That’s because the bigger your audience, the more opportunities to delight your customers.

Ready to tweak your presence to attract authentic and organic Instagram followers? This post breaks down how to make it happen.

10 ways to increase Instagram followers

Before we get into the nitty-gritty, this post is about building an organic following.

And yes, the distinction matters!

Some brands want to take shortcuts when it comes to trying to get more Instagram followers. We don’t pretend that pay-for-play sites exist.

That said, these services aren’t worth it for brands long-term. The Instagram algorithm weeds out low-quality accounts and phony engagement from paid bots.

But we’ll bite: there’s definitely some legwork involved in growing your audience authentically.

Doing so it worth totally worth it, though. Below are our ten best tips for getting more Instagram followers the right way.

1. Optimize your Instagram account

Before you worry about how to get followers, consider how your Instagram account is set up first.

Ask yourself: does your profile “look the part?” For starters, consider your:

Your Instagram bio (including your slogan, tagline and/or a branded hashtag)
Your profile picture
Your bio link (and where it points to)

These details define your brand identity on Instagram. More importantly, they impact your account’s discoverability. Building a follower-friendly account means:

Having a search-friendly username. Stick to either your brand name or whatever’s closest to your existing social handles. If your name is too long, shorten it to a variation your audience would recognize (ex: Cold Stone Creamery’s account is @coldstone).
Making your profile picture professional. An appropriately-sized logo is ideal. Any text in your profile picture should be legible on a smartphone screen.
Minding where you point your bio link. This is crucial for turning Instagram followers into meaningful traffic or customers. It’s your only way to funnel social traffic to your site and promotions.

Linking to your homepage is fine but not always ideal. To encourage more meaningful interactions, a social landing page that points to multiple links can help.

This gives your audience total control of how they engage your business next. That means a better experience for your followers.

The best way to optimize your account is to follow a proven Instagram marketing strategy. Download our free guide to get started.

2. Keep a consistent content calendar

Momentum matters on Instagram. In other words, you likely won’t get followers on Instagram if you post at random.

Creating content and providing value is what builds your audience. Doing so consistently is what helps you keep them. Don’t let your Instagram account gather cobwebs.

That’s why sticking to a regular posting schedule is crucial. In terms of when and how much to post, you don’t have to stick to a set-in-stone number. Most brands post daily or near daily. This tracks our own research on how often to post as well.

For reference, below is a breakdown of the best times to post to Instagram. “Optimal” engagement is during the mid-to-late morning and early afternoons during the week.

If you’re worried about your posts not getting seen enough, we get it. Consider how features like Stories can get more eyes on your content if it wasn’t seen the first time.

3. Schedule Instagram posts in advance

There’s no denying that brands are at the mercy of the Instagram algorithm for reach. Still, posting at the right times can still give your posts more visibility. Anything you can do to maximize engagement is a plus.

This speaks to the value of scheduling Instagram content. With Sprout’s newest tools, brands can schedule Stories, Carousels, Reels and Posts.

Scheduling content in advance ensures control and organization. Instagram scheduling tools ultimately help you hit that cadence we mentioned earlier. The ability to crosspost content from other networks helps here, too.

You can also use Sprout’s ViralPost feature to nail down your timing, too. Our platform analyzes your engagement history and identifies the best times to post.

Perfect your Instagram content plan with Sprout Social

In addition to scheduling a complete picture of your Instagram content calendar, Sprout offers even more features to perfect your brand’s feed.

Share IG-approved visuals with your team using our Asset Library, or test out our grid preview feature to make sure every aspect of your presence is true to your brand style.

Get a hands-on look at these features and more with a 30-day free trial of Sprout.

4. Engage with customers, brand advocates and influencers

Figuring out how to get more Instagram followers means engaging your audience.

And one of the best ways to do that is through responding to and republishing their posts.

Enter the power of user-generated content. UGC campaigns build social proof by showing followers you’re invested in them. For example, Drunk Elephant regularly regrams their followers’ posts. They gather content with their #BareWithUs and #DrunkBreak hashtags.

Partnering with influencers with an established following is another way to grow your own audience. Content creators can get your brand in front of your target audience and build ongoing awareness for your products.

5. Avoid fake Instagram followers

There’s a big difference between fake and legitimate followers on Instagram.

We get it, too. For the sake of quick growth, it might be tempting to purchase followers.

But the drawbacks outweigh the benefits 100%. Why? Because fake Instagram followers…

Confuse your potential organic followers. An inactive, low-engagement account with a big following is suspicious. This can be a turn-off for fans that’d otherwise follow you and engage.
Provide no monetary value to your business. Think about it. Your bot followers can’t buy your stuff, can they?
Generate no buzz: If you have 10,000 fake followers, how many are going to engage with your posts? Does it really even matter if your posts are brimming with spam comments?

Real people have the ability to share, like, comment and engage with your Instagram posts. Additionally, real followers actually appreciate the time you spend interacting with them.

For example, Lush Cosmetics takes the time to answer questions and engage followers all the time. This results in customers regularly returning to share shout-outs and positive comments.

6. Showcase your Instagram everywhere you can

Don’t be shy about promoting your Instagram if more followers are your goal.

There is no one-size-fits-all approach to promoting your ‘gram, either. Here are a few ideas:

Add social media icons to your website and marketing emails. Social media icons make it easier for people to find your business and help you connect with customers.
Feature an Instagram feed on your homepage or product pages. Many ecommerce brands have dedicated UGC feeds on-site (see below).
Reshare Instagram-specific content or announcements on other social channels. For example, you could talk about an upcoming IG Live via TikTok or Facebook.

7. Post content that followers actually want to see

Easier said than done, we know.

Filters. Captions. Content types. Post times. That doesn’t even scratch the surface.

There are so many variables to consider, right? It doesn’t help that Instagram’s algorithm is fickle. What works for one brand might not work for the next in terms of format and timing.

For example, some brands swear by Carousels. Others are all-in on Reels. Both approaches can work. You’ll quickly find on Instagram that some content performs better than others. This is why testing is so important.

Instagram’s native analytics are surprisingly powerful. That said, investing in Instagram analytics tools will take things to the next level.

For example, Sprout makes it easy to benchmark and analyze Instagram content across accounts. Rather than second-guess what’s working and what’s not, our reporting spells it out for you.

Be confident in your content strategy by analyzing those variables we mentioned earlier.

And if you’re unsure where to start, try analyzing your competitors. A staggering 90% of brands say that social media data helps them keep up with competing social accounts.

You obviously shouldn’t copycat your competitors. That said, you can take notes on what they’re doing or posting that drives engagement. Sprout’s Instagram Competitors report can provide a breakdown of what’s working in your industry. A little competitive research can go a long way.

Oh, and keep your ear to the ground with new Instagram trends. That way you won’t miss out on platform-wide opportunities to hop on trending content formats.

For example, Reels are popping off right now. Our data shows that 66% of consumers want to see more short-form videos from brands. In terms of trends, Reels should be on your radar.

8. Make meaningful conversation with your audience

Food for thought: 60% of marketers use Instagram as a service channel.

The platform is perfect for going back and forth with followers. Likewise, many popular post ideas center around asking questions and engaging in a dialogue for a reason.

Off-the-cuff questions, shipping concerns or praise for products are all fair game from followers. Check out how Cometeer responds to all of the above on their Instagram posts:

Being supportive and responding promptly shows people that you care.

You’d be surprised at how your Instagram followers increase once you start acting more personable. Our Index research shows that 89% of consumers will buy from a brand after following them on social. Every interaction counts.

Again, try to respond to as many questions or comments as possible. Doing so could make or break someone becoming a long-term follower or a customer.

9. Find hashtags where your followers hang out

Instagram hashtags have been a staple of the platform, like, forever.

That said, they don’t hold as much weight as they used to.

Dumping hashtags into your posts isn’t going to net you any new followers. Especially when there’s so much noise on the platform.

Be proactive by focusing on industry-specific hashtags relevant to your customers. For example, Lashify regularly posts content to the #LashEducation hashtag. Tags are less general and competitive than #beauty. Becoming more visible within these types of tags is meaningful for brands in the right niche.

Understanding how your hashtags perform on Instagram is critical. With Sprout Social’s hashtag analytics tools, you have direct access to in-depth performance and usage data. Figuring out which hashtags to use is just a few taps away.

10. Take steps to delight your Instagram followers

When you make your Instagram followers happy, you’ll see the payoff in audience growth. The best Instagram accounts have fans and communities (hint: not just followers).

The tips below are the building blocks for a follower-friendly account. Put them into practice in a way that aligns with your brand voice and values. Avoid coming across as needy, solesy sales-driven or robotic at all costs.

So much of how to get Instagram followers for free is about creating an authentic community. For many accounts, this means building customer relationships. Content that highlights your personality and the humans behind your brand is a plus. This includes:

Inspirational content
Humorous content
Re-sharing UGC with unique captions
Storytelling posts
Behind-the-scenes photos and videos
Posts that raise awareness for social causes

How to get more Instagram followers (the wrong way!)

Disclaimer: Sprout Social does not endorse purchasing Instagram followers. We don’t recommend services that sell followings or “Likes.”

As the social space becomes more crowded and competitive, brands are willing to take risks for the sake of instant results.

We’ll say it again: brands shouldn’t buy Instagram followers. Nobody should!

Why you shouldn’t buy followers on Instagram

Here are some reasons why buying followers to grow your account is a serious mistake.

Your real followers know what fake followers look like

Social consumers are getting savvier. Privacy concerns and social scammers have made people hyper-aware of weird activity. In short, people today are spam-detectors.

A sudden follower spike is a red flag. Not to mention having bots stink up your account with endless spam followers. This all damages your reputation and keeps you from growing an authentic Instagram following.

Fake followers bring nothing to the table

You’re probably worried about your Instagram metrics and understandably so.

That said, your follower count doesn’t mean much if your “followers” don’t drive engagement. You might look “bigger” at a glance but who cares? Consider how your engagement rate on the platform will suffer if your follower count is inflated.

If nothing else, buying Instagram followers violates TOS

No surprises here.

Consider how Meta has taken direct action against buying engagement in the past. They’ve gone as far as to shut down companies that sell likes. That’s because this practice violates the platform’s terms of service:

Help us stay spam-free by not artificially collecting likes, followers, or shares, posting repetitive comments or content, or repeatedly contacting people for commercial purposes without their consent.

How are you growing your Instagram following?

Listen: getting more followers on Instagram isn’t going to happen by accident.

And despite what you might have heard, there’s no silver bullet solution for making it happen.

The tips above can help you build the foundation for an organic following that actually engages with you. Putting these tips into action is so much easier with a powerful publishing and analytics tool like Sprout.

Want to see our suite of tools in action? Start a free trial today and see for yourself!

How To Get More Followers on Instagram [5 Simple Steps]

Starting fresh on social or just trying to build your online brand? You’re probably wondering how to get more followers on Instagram.

And no, we don’t mean buying followers or using bots. Those tricks might boost your follower count for a short time, but they won’t do you any favors long-term.

That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand.

Check out our in-depth guide to learn how to grow Instagram followers organically.

Step 1. Lay the groundwork

Step 2. Create great content

Step 3. Make yourself findable

Step 4. Engage with your community

Step 5. Keep learning

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

How to get more Instagram followers for free

No time to read the whole guide? Check out the video below for what you need to grow on Instagram this year:

Otherwise, it’s time to roll up your sleeves and get to work.

Step 1. Lay the groundwork

Have a thoughtful Instagram marketing strategy

If you want to be effective on social, you need a clear plan.

Getting more Instagram followers is a great starter goal. But followers alone won’t create a successful Instagram account. Your goal needs to be part of a larger plan that connects to your business strategy and social marketing objectives.

Think about the reasons why you want more Instagram followers. What do you really hope to accomplish? Maybe you want to:

increase brand awareness
boost product sales
drive traffic to your website.

Staying focused on these business-oriented goals will help keep your Instagram account consistent. It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep) a loyal following.

Define your target audience

Ask yourself some questions about who you’re trying to reach:

Where do they live?
What do they do for work?
When and how do they use Instagram?
What are their pain points and challenges?

The answers to these questions will help you craft content to connect with the people on Instagram who are most likely to give you a follow.

They will also help you consistently deliver content that will keep your audience engaged for the long run.

Create a consistent brand story and aesthetic

Maybe you want to show off how your product is made. Or humanize your brand by sharing an employee’s perspective. An aspirational brand might showcase the lifestyle or achievements of your customers.

No matter what you’re going for, it’s important to maintain a consistent brand voice, personality and look.

Your posts should be easily recognizable at a glance. Think of your Instagram grid as one cohesive unit. You can always use Instagram Stories to share content that doesn’t quite fit with the look and feel of your main feed.

Your products don’t have to look the same, either. You can use styling to give your grid a consistent look and feel, like @themillerswifecustomcookies does:

Source: @themillerswifecustomcookies on Instagram

Use keywords to appear in searches

Before people can follow you on Instagram, they have to find you. But not all text on Instagram is searchable. Only two fields on Instagram contribute to search results: name and username.

Your username is your Instagram handle. It should be consistent with the handle you use on other social networks since this also makes it easier for people to find you. Use your brand name or a variation of your name that people are likely to use when searching for your brand.

Your name can be anything you like, up to 30 characters. You don’t want to keyword-stuff, but including your most relevant keyword in the name field can make you easier to find.

For example, travel writer Claudia Laroye (@itsclaudiatravels) includes the keyphrase “travel writer” in her Instagram name. Now, she’s more likely to be found by people looking for travel content or writers.

Source: @itsclaudiatravels on Instagram

Optimize your Instagram bio and profile

Two-thirds of Instagram business profile visits are from non-followers. If your bio and profile convince them to click the follow button, those visitors may become followers.

Your profile includes your name and username fields (mentioned above), your website and your bio.

Your bio can be up to 150 characters, so make the most of it. Convey your brand identity and show new visitors why they should follow you. What kind of content can they expect?

This bio from @abstractaerialart sums up the account’s purpose and promise in a quick, easy-to-digest way:

Source: @abstractaerialart on Instagram

If you have a professional account (business or Creator), you can include extra info in your profile, like your contact information, type of business, and location.

Step 2. Create great content

Design a gorgeous Instagram grid

Sure, this might seem obvious, but it’s critical when thinking about getting followers on Instagram. Every post on your Instagram grid must be high-quality and visually engaging.

When new users visit your profile, the content should make them want to see more (and click Follow).

Give commercial photographer @nelsonmouellic a round of applause for this visual feat.

Write compelling, long captions

Instagram is a visual social media platform, but great Instagram captions help you get more reach and engagement.

Here are some key strategies to keep in mind:

Put the most important words up front. If the caption is more than 125 characters long, users must tap “more” to see the whole thing. Make the most of those first words to inspire that extra tap.
Ask a question. This makes it easy for your audience to leave a comment. That increased engagement will help make your account visible to more people.
Use emoji. Emoji add a bit of variety and can make your caption more enticing. Just make sure you use those emoji correctly!
Try different caption lengths. Our data shows that long captions are more likely to improve engagement, but ultra-short captions can also be very effective when the visuals speak for themselves.

Will Tang of Going Awesome Places posts great photos with detailed captions that tell the story behind the shot. His Insta bio calls him a “creator of ridiculously detailed itineraries and guides.” That means this caption approach is very on-brand.

View this post on Instagram

A post shared by Will | Going Awesome Places (@goingawesomeplaces)

Post content that’s meant to be re-shared

Your audience wants to engage with content that’s useful and inspiring. So when planning your posts, think about types of content that other people might like to share.

People love sharing infographics. Feed that desire by supplying your followers with your expert insights. If someone embeds your Instagram posts in their blog, you’re exposed to a whole new audience of potential followers.

People can also re-share your posts in their Instagram Stories. These posts are clickable, so anyone who wants to know more can click through to your original post. It’s another easy way to expand your reach to new audiences and potential new followers.

For example, here’s how a Hootsuite post about LinkedIn demographics looks when shared to my Instagram Story.

Embrace Instagram Stories

If you want more Instagram followers, you need to use Instagram Stories. Half a billion Instagram accounts use Stories every day, and 45% of the most-viewed Stories are from businesses.

People who use Stories are highly engaged. Plus, you can use the hashtag and location features in your stories to expose them to people who do not already follow you.

Make the most of Stories highlights

Put a lot of effort into an Instagram Story and not quite ready to say goodbye after 24 hours? Pinned Stories highlights are a great way to introduce your brand to people who visit your profile. So pack those highlights with great info and content to show new visitors why they should follow you.

Don’t forget to customize the cover photos on your highlights, too. Supplement company Vega keeps things on-brand and plant-friendly with their custom green highlights.

Source: Vega on Instagram

Post consistently

Your existing followers want to see content from you. That’s why they followed you in the first place. So give them what they want!

When users interact with your posts, those engagements tell Instagram’s algorithm that your content is valuable. Those interactions will then boost your reach. So giving your existing followers something great to interact with can help bring in new Instagram followers.

How often should you post? According to our analysis, between 3-7 times per week.

Post at the right time

Instagram uses an algorithm, not a chronological feed. But timing is still important to the algorithm.

Hootsuite’s social team found that the best time to post on Instagram is between 8 AM -12 PM PST or 4-5 PM PST on weekdays.

But your audience might have different habits than ours. A tool like Hootsuite Analytics can show you the best time to post for your audience based on past engagement, impressions or traffic.

Source: Hootsuite Analytics

Try Hootsuite for free. You can cancel anytime.

Start testing various times and measuring results. For example, if you’re a retail brand, you might want to test posting during lunch

Schedule your posts and stories

What if the best time to post to your account is 3 AM? (Hey, it happens.) Use a desktop-based Instagram tool like Hootsuite to schedule and publish directly to Instagram.

Scheduling your Instagram posts in advance allows you to plan a cohesive grid that tells an overarching story. It also allows you to dedicate time to creating excellent captions rather than trying to come up with something witty on the fly.

You can also use Hootsuite to schedule Instagram Stories and Reels.

Step 3. Make yourself findable

Use relevant hashtags to reach new users

Sadly, the text of your Instagram posts isn’t searchable. But your hashtags are. Using hashtags thoughtfully can be a good way to get followers on Instagram for free. You can even create your own branded hashtags.

Relevant hashtags can help people find your content. Instagram users can even follow hashtags. That means your hashtagged content may appear in the feeds of people who do not yet follow your account.

You can include up to 30 hashtags in an Instagram post, but don’t go overboard. Instead, do some experimenting to learn how many hashtags work best for your particular account.

Avoid hashtag gimmicks such as #likeforlike, #tagsforlikes, or #followme. These may give you a temporary boost in followers. But those people aren’t interested in what makes you and your content special. They’re not going to help you build a meaningful, engaged audience on Instagram.

Instead, focus on using highly targeted hashtags specific to your photo, product, or business, like stylist Dee Campling does in this #wfh shot.

View this post on Instagram

A post shared by Dee Campling (@deecampling)

Tag your location

If the location of your post or Story is clear, it’s worth adding a location tag. It’s another easy way for people to find your content on Instagram.

View this post on Instagram

A post shared by Instagram’s @Creators (@creators)

If your business has a physical location, tag it and encourage customers to do the same. Users can then click on that location and see all photos and Stories posted from your store, restaurant, or office.

For example, here’s what you get when you search for the location of Van Wonderen Stroopwafels in Amsterdam:

Source: Instagram

If you’re posting from a conference or event, adding your location can help you connect with other attendees. This will expose your account to a highly relevant group of new potential Instagram followers.

Tag relevant users

It’s easy to tag Instagram users featured in your photos. Just use an @-mention in your caption or Instagram’s tagging functionality within the post.

Users are notified when they’re tagged, so tags encourage them to engage with and share the post. Your post will also appear on the Tagged tab of their Instagram profile.

You can also tag users in your Instagram Stories. Then, they can post shared content to their own Story with just a couple of taps. If they do so, their viewers can click through to your account.

Be careful, though. Tagging someone just to get their attention isn’t a great idea. Instead, only tag users featured in your photo or relevant to your post’s content.

Some potentially relevant users to tag might include:

Customers
Suppliers
Other relevant businesses
Colleagues or employees
Someone who taught you a skill or told you about something you share in the post
Anyone who appears in the photo

Encourage others to tag you

Another way to introduce your Instagram account to a new audience is to ask other Instagram users to tag you. When they tag you in a post, their audience sees your handle and can click on it if they want to learn more.

Your bio is a great place to ask people to tag you on Instagram.

For example, Visit the USA asks Instagrammers to tag them for a chance to be featured on their account.

Source: @visittheusa on Instagram

Cross-promote your Instagram account on other networks

If you want to get followers on Instagram for free, you need to make it easy for people to find you.

Your Instagram profile should be easily discoverable. If you’ve already built a following on another social network, let those fans know about your Instagram account.

Share a link to your Instagram profile and give your existing social followers a reason to check it out. (Like an Instagram-exclusive coupon code, event, or contest.)

When BlogHer hosted Jameela Jamil for an Instagram Live, they made sure to promote it on their Facebook Page as well.

If you’re just starting your Instagram account, make sure to post some content before you promote the account elsewhere. Aim for a minimum of 12 posts.

You could also highlight some of your best Instagram posts on your other social channels. Consider boosting these posts with paid advertising so your other social followers can find and follow you on Instagram.

Embed Instagram posts in your blog

You’ve already seen some embedded Instagram posts in this blog. These clickable posts allow users to head directly to the relevant post or Instagram profile.

Embedding your own Instagram posts in your blog is an easy way to share your content and drive traffic to your profile. Every new visitor to your Instagram profile is a potential new follower.

For example, say Hootsuite wanted to announce our mascot’s makeover. Sure, we could share a few pictures of Owly’s new look.

But we could also embed an Instagram post, like this:

View this post on Instagram

A post shared by Hootsuite 🦉 (@hootsuite)

Any time you’re sharing visual content like photos, charts, or infographics in your blog, there’s an opportunity to embed an Instagram post with that content instead.

Share your Instagram account in other communications

Think beyond your social channels when sharing your Instagram account.

You can link to your Instagram account on your website, in your email signature, and in your online newsletters. The link doesn’t have to be big, either. You can use a small Instagram icon.

If you’re promoting a new Instagram account, a quick email blast is a great way to get free Instagram followers fast.

And don’t forget about your offline materials. You can include your Instagram handle on coasters, posters, packing slips, business cards, or packaging. It’s a simple way to drive more free Instagram followers to your account.

Use Instagram QR codes

Your Instagram QR code is a scannable code that allows other Instagram users to follow you instantly. It’s another easy way to promote your account on physical materials like packing slips, signage, and product packaging.

Your QR code is also a great way to get new followers in real time at networking events and conferences. People you connect with in person can scan your code to follow you without having to type out your handle. Try printing it out and tucking it into your namebadge holder for easy access.

Find your Instagram QR code by tapping on the three lines icon at the top right of your Instagram profile and selecting QR Code .

Try to get featured

Feature accounts are Instagram accounts that curate and re-share content based on a hashtag or tagging. Some of these accounts have a huge following. If they share one of your posts (along with your handle), they can send a new stream of Instagram followers your way.

There’s a feature account for just about every niche and interest on Instagram, so start exploring.

For example, @damngoodstitch features embroidery posts. The account has more than 180,000 followers.

View this post on Instagram

A post shared by DamnGoodStitch (@damngoodstitch)

Aim for the Explore page

The Explore page is what you see when you click on the magnifying glass icon at the bottom of the Instagram app. According to Instagram itself, this is where “you can find photos and videos that you might like from accounts you don’t yet follow.”

Half of Instagram accounts visit Explore every month. That’s a huge opportunity for brands looking to grow their audience.

Ending up on the Explore tab isn’t easy. Luckily, we’ve got an entire article dedicated to helping you get there.

You can also pay to get into the Explore feed by selecting Explore as an ad placement.

Source: Instagram

Step 4. Engage with your community

Follow relevant accounts

You should only tag people in an Instagram post when the content is directly relevant to them. But you can follow anyone you like. And when you follow a user on Instagram, there’s a good chance they will check out your feed and consider following you back.

Social listening is great for finding conversations and influential users (a.k.a. influencers) to follow.

Instagram’s “Suggestions For You” section is also a handy resource for finding relevant accounts to follow. These suggestions show up in your Instagram feed between posts, in between Stories, or on the right side of the screen on a computer.

Just remember not to follow too many other accounts too fast. Your follower ratio, or the number of people who follow you compared to how many you follow, is important for credibility.

And don’t follow people just to get their attention, only to unfollow after they follow you back. This is kind of a jerk move and will hurt your Instagram reputation.

Engage with existing communities

Like all social media networks, Instagram is about the communities built within it. So make sure you’re participating in those spaces.

Get involved by liking, commenting on, and sharing content from other credible users in your community. Avoid generic comments (like “Awesome post!”) that look like they come from bots.

Engaging with other posts helps draw attention (and potential new followers) in two ways:

People get notifications when you like and comment on their posts. They may check out your profile to return the favor.
If others find your comments thoughtful or intriguing, they may check out your profile.

Work with influencers in your niche

Here’s an important stat for anyone thinking about how to get more followers on Instagram: 60% of consumers say they’d follow a brand on Instagram after seeing it promoted by an influencer they trust.

If you’re not working with influencers now, then you should definitely consider it. Luckily, we’ve got a whole guide on Influencer marketing to help you out.

Collaborate with other brands

Don’t be afraid to reach out to other brands to see if there’s a way that you can work together on Instagram. The right kind of collaboration could help everyone involved get more Instagram followers.

Think about businesses you already collaborate with in other ways. Maybe you’re connected in a local business improvement association or shopping area. How could you work together on Instagram?

One common option is to host a contest featuring products from multiple companies, like Rocky Mountain Soap Company did with Annika Mang of @borntobeadventurous.

View this post on Instagram

A post shared by Rocky Mountain Soap Company (@rockymountainsoapco)

Try an Instagram Live collaboration

Live video keeps getting more popular, and Instagram is a great place to take advantage of the trend. Users are notified when an account they follow starts broadcasting live, so a live video really grabs attention.

To get your Live video in front of a new audience, use the “Go live with a friend” option to co-host a live video with someone else in your industry. Ask the other person to host a Live video, then invite you as a guest. The two of you will appear in a split screen, introducing you to all of their followers.

For example, Design Emergency hosts a weekly Instagram Live to interview key figures in the design world.

View this post on Instagram

A post shared by Design Emergency (@design.emergency)

Likewise, Wine Spectator‘s Straight Talk series features interviews with industry insiders.

View this post on Instagram

A post shared by Wine Spectator Magazine (@wine_spectator)

Use interactivity features in Stories

Instagram Stories offer plenty of interactive features to engage users, like poll, question, and chat stickers. These stickers are a simple, low-stakes way for your audience to engage with your content.

Polling stickers increased three-second video views in 90% of Instagram’s beta campaigns for this feature.

Source: Instagram

If users come across your Story from a hashtag or location page, they can engage right away. It’s a great way to make them want to learn more about your brand by giving you a follow.

Pin your best comments

One of Instagram’s little-known features is the ability to pin up to three comments for each post.

Today we’re rolling out pinned comments everywhere. 📌

That means you can a pin a few comments to the top of your feed post and better manage the conversation. pic.twitter.com/iPCMJVLxMh

— Instagram (@instagram) July 7, 2020

There are a couple of ways you can use this feature as part of your plan to get more followers on Instagram.

Use pinned comments to extend your caption beyond 2,200 characters by continuing the story in the comments. This lets you take on more detailed and in-depth storytelling, which may be a fit for some accounts.
Pin your favorite comments from other users, especially if they are creating a lot of engagement.

This feature can help you manage the conversation on your posts and create more opportunities for engagement.

Step 5. Keep learning

Create an AR filter

AR filters for Instagram Stories are photo effects Instagrammers can use to modify photos taken through their mobile phone’s front and back cameras.

Those posts with puppy ears? Those are done with an AR (Augmented Reality) filter. Those “which [vegetable/pizza/emoji/etc.] are you?” posts? Yup, those use AR filters too.

Any Instagram user can now create an AR filter. The filters you create live in their own section of your Instagram profile.

Source: @paigepiskin on Instagram

If your filter is not promotional or branded, it will also appear in the Instagram Stories effects gallery, where any Instagrammer can find it.

How does creating an AR filter help you get more Instagram followers? Your account name appears in the top left corner whenever anyone uses your AR filter. It’s clickable and can drive more new visitors to your profile.

Source: @gucci on Instagram

Run contests

Contests on Instagram are a great way to help you get more followers. Just make sure your entry process involves asking people to follow you and comment on one of your photos by tagging a friend.

View this post on Instagram

A post shared by Hotel Casa Amsterdam (@hotelcasa_amsterdam)

Tagged friends will also see your post and may choose to follow your account as well.

Encouraging user-generated content as part of your contest can also help you reach more people. People will learn about your profile from posts their friends create. This is an effective way to build trust with new followers and get more eyeballs to your page.

Consider advertising on Instagram

Okay, this isn’t exactly a way to get free Instagram followers. But Instagram ads can be a powerful way to reach new followers fast by getting your content in front of people who would otherwise not see it.

And unlike buying followers, using Instagram ads is a totally legitimate and effective way to get more Instagram followers quickly with a small investment.

Target your audience by location, demographics, and even key behaviors and interests. You can also create a lookalike audience based on the people who already interact with your business.

Besides the feed, you can advertise in Instagram Stories and the Explore feed. For all the details on creating and posting an Instagram ad campaign, check out our detailed Instagram ads guide.

Learn from Instagram Insights

Instagram analytics tools will give you data on impressions for each post, along with reach, engagement, top posts, and more. You can also find demographic information about your followers, including gender, age, and location.

Regularly reviewing this data can help you identify areas where you can adjust your strategy to hel p you get more followers on Instagram.< >

Keep an eye on what time of day your followers use Instagram, so you can post when people are most likely to see and engage with your content. Data nerds who want to go deeper may want to consider a social media management tool like Hootsuite. These tools can show you the best times to post based on impressions, engagement, and traffic. They’ll also give you a bunch of other helpful performance metrics, like your follower growth rate.

Get more Instagram followers using Hootsuite. Schedule content for the most optimal times, streamline engagement, track your performance, and more—all from a single, easy-to-use dashboard. Try it for free.

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42 ways to get followers on Instagram without cheating in 2021

Instagram is one of the most popular social networks in the world. An Instagram account has long ceased to be an exclusively image component. This is a large source of clients, but before the system goes into action, you need to work on the promotion of the page.

Be aware that this is a very competitive environment with over 1 billion users, smart algorithms and creative brand names. And if you really want to stand out from the background of other bloggers or companies, then it’s not enough just to create an attractive page, you need to work diligently and persistently on promotion.

Where to start

Before you start taking any action, you need to decide on a global strategy. You need to set a clear goal for yourself and, on its basis, think over the global theme of your account. Make a content plan for the next month, in which you briefly indicate what exactly you want to tell your subscribers. You need a clear understanding of what audience of users your account is designed for and how it will attract potential subscribers.

Will help in undertakings and research competitors. Find 3-4 accounts in your niche on the social network and find out:

what content attracts the most attention of the audience;
the frequency with which competitors have new publications;
maximum and average number of readers for your niche accounts;
what response can be expected;
what methods competitors interact with the audience.

The information obtained must be updated periodically by performing regular monitoring of competitors. This data will be useful for developing the right promotion strategy, but in no case should you completely duplicate the competitor's model. To succeed, you have to be even more creative and smarter.

The most important thing is the design of your profile. This is the first contact with users, so it is important that the profile fully meets all the criteria:

The search keyword must be contained in the username or nickname. These two fields are indexed by the search engine, so it is very important to enter the key correctly and harmoniously in them.
The photo is simple, clear and bright. Avoid complex images and various inscriptions. The avatars themselves are not large, and in the comments they will decrease several times more.
Completed description. Make the most of this field, write a short abstract about your work, insert emoticons to attract attention, and so on. You can read more about how to make a catchy description in this article.
Clickable link. Share with readers a link to your website, social media profiles, YouTube channel, or a specific video.

If your profile does not match even one of the above points, then it's time to work on it. Your profile should also be completed in a consistent style that is fully consistent with the topic of the blog or your brand. The name, username, description, profile picture and all publications must comply with the overall aesthetics of the account.

How to attract followers on Instagram

A correctly completed profile is not at all a guarantee of a large number of followers. You can creatively fill the page, publish a lot of useful information every day, but the number of subscribers will not grow at all. Motivation inevitably falls from this, and with it, your Instagram page also falls into oblivion.

This is a common problem faced by most users who decide to do serious account promotion. The initial enthusiasm is replaced by apathy and irritation from the number of likes on similar entries from competitors. All this can be avoided if you know the simple secrets of page promotion.

Personal contacts

It is recommended to start the promotion of the page by attracting subscribers from personal contacts. Don't be afraid. You do not have to call / write to your friends with a request to subscribe to your Instagram. Everything is done using the internal functionality of the social network in just a few clicks.

Once you have created an account, go to the "Settings" menu and then to the "For Subscriptions" section. There you can find the “Contacts” item and individual social networks. When you connect the social network Facebook, VK and others, Instagram reads your contacts. In each of the sections, you only need to check the box “Subscribe to everyone”. These users, in turn, will be notified of this and may follow you back.

The audience of followers in connected social networks plays a key role in the effectiveness of this method of attraction. The more contacts you have there, the more followers you will get from doing these activities.

Other social networks

Instagram account promotion works well in conjunction with pages in other social networks. You can get Instagram followers by placing an active link in your profile descriptions on Facebook, VKontakte, Twitter, etc.

Links are recommended to be added to sections specially designed for this purpose. For example, on Facebook, you can add a link directly to your profile description. To do this, follow these steps:

Go to the "Information" section;
Select the item "Basic and contact information";
Select Instagram from the list of social networks;
Enter your username (without @).

You can also connect your Instagram profile to your Facebook business page. In particular, with an app like InstaTab, you can add an extra section to your page with Instagram posts and photos. If you wish, you can connect and an invitation to view your profile.

Hashtags

Modern users find information of interest to them by hashtags. Using them will make it easier to find a profile for your target audience. You can add up to 30 hashtags to one publication, enter both popular and self-created ones.

Ideas can be:

place or event where the photo was taken;
interests by which the target audience can find you;
hashtags describing what is shown in the photo;
popular hashtags of competitors and their followers.

If you put tags like #likeforlike #Followme, you can attract followers who also promote their account. But try not to use general hashtags, because you will drown in a sea of other posts and are unlikely to attract due attention with their help.

Many promotion experts assure that there should be no more than 5 hashtags under one post. Opinions differ on this issue, but it is known that beginners can ignore this rule and use the power of hashtags to the fullest.

Make a list of popular keywords in your niche and use this template to save time. Please note that it is better to add tags in large numbers not in the post itself, but in the first comment to it.

Geolocation

Actively use geolocation in your posts. Choose the places that your target audience visits most often and mark their geolocation whenever possible. This will help show your potential followers what you have in common with them. If you are a travel blogger, then when you write about a particular place, be sure to mark its geolocation.

Instagram comments

By posting witty comments under other profile posts, brands and bloggers discover new potential followers. Naturally, the greater the number of readers on the page where the comment is left, the more people will see it and pay attention to the author's profile.

This is a smart user experience tactic that has long been adopted by popular brands and bloggers. In addition, the new Instagram algorithms now show the last two comments directly below the post. It is difficult to come up with an easier way to promote an account than to hype with the help of comments on already promoted pages.

Little trick: the easiest way to get users' attention is to write something that the majority will disagree with and make you argue with.

Comments in social networks, forums and websites

You can promote your account on Instagram using comments in any other social networks. Share your opinion with the target audience under the video on YouTube or Twitch, in the comments on the posts on VKontakte, Facebook or in any other place where you think people with similar interests can sit.

Please note that in this case, you must also unobtrusively indicate your nickname or a link to your Instagram profile in the comment. It is advisable to do this not in the form of spam, but as a suggested useful source of information.

Activity chats

Two years ago Instagram changed its ranking system. Now posts in the feed are displayed not in chronological order, but depending on popularity and number of views. Accordingly, the more likes and comments you have, the more likely you are to get into the top of the issue and attract even more attention.

In opposition to such a ranking system, activity chats were invented, which are associations of bloggers for mutual promotion. Participants in such a chat send links to their posts and accounts to set likes and a set of views, and in response they perform similar actions.

As a result, the post rises higher in the news feed and attracts the attention of readers of the accounts of other chat participants.

Activity games

An easy way to gain an audience is activity games. Such gaming content is a clear trend. It includes tests, puzzles, comic predictions, emoji games, like times and much more.

For example, at the peak of popularity, like-times, allowing you to collect a large number of comments. The essence of the activity is that the participant must leave a comment, and then “like” the photo of the previous commentator, and so on ad infinitum.

You can also invent games, make comment-time, offer to solve a puzzle or guess a false fact. Any method that can motivate user activity under your posts is good.

Mailings on base

If you already have a certain customer base, be sure to share links to your Instagram profile with them. You can make a newsletter containing a link to your account via messengers, or send it to corporate and personal mail.

Keep in mind that your task is to attract subscribers, and not just annoy customers, so in addition to the link, the letter should contain something else of interest. For example, a bonus or discount, for a subscription, and so on.

Word of mouth

Ask your friends for recommendations. Make a list of your followers and even the followers of your followers with more than 1000 followers and ask them to recommend you.

You can also search for pages with an audience on related topics (direct competitors are best avoided) and ask to do the same. For example, if you are photographing children's parties, then you may be recommended by a children's toy store.

Of course, this is all based on peer-to-peer advertising, and you'll need to do the same for the page that referred you. Be extremely careful with what you post on your profile so as not to scare off subscribers with an abundance of advertising.

Speaking at events

Speaking at specialized events is an important part of building a personal brand. Find events where you could be a speaker on an interesting topic and propose your candidacy. Also, do not ignore invitations to meetups and parties dedicated to your activities.

Video materials from various events, conferences, etc. also receive high virality. Your readers will be interested to look at the life of the company through the eyes of an employee, or get insider information about how the proposed product is made.

Instagram Paid Ads

The Instagram algorithm loves advertisers. Ordering ads using the built-in functionality is an easy way to get the desired audience coverage. With the help of targeted advertising, you can quickly gain subscribers and promote your posts within the social network, because who else but Instagram developers know how to bring a post to the front rows.

Advertising with bloggers

Another popular way of promotion is ordering advertising from bloggers. Sometimes it brings even greater results than intrusive official advertising.

Now blogs can be found advertising both little-known personalities and projects, and well-known successful brands. This is explained by the fact that native advertising passes internal anti-spam filtering better and inspires more trust. True, enlisting the support of a person who is trusted by a huge audience is expensive. It will be rational only if the blogger's audience fully fits the portrait of your potential subscriber. You can find and verify an influencer using trendHERO.

Promotion tools

Instagram promotion is a difficult routine job. If you want to get 10 thousand subscribers, but do not want to overwork and sit online for days on end, then it is recommended to use services for automated promotion.

Instaplus service is one of the best of its kind. Using it opens access to additional functionality for promotion and provides a lot of advantages:

work with the audience of potential subscribers 24/7;
automatic placement of likes to attract the attention of users;
mass following by specified parameters;
automatic unsubscribe;
the ability to promote several accounts at once;
work taking into account the instagram algorithm and all its limits;
detailed profile development statistics;
intelligent simulation of live communication with users;
saving time and effort.

If promoting an Instagram account seems complicated and tedious to you, entrust it to Instaplus and get the desired result in a short time and with minimal time costs.

Read also: How to find out who unsubscribed on Instagram

Mass following and mass liking

The easiest way to get followers on Instagram for free is to be active on the pages of potential followers. Subscribe to their accounts, comment and like posts. The Instaplus service will also help to automate these actions and not waste time on a routine.

Remember that any of your actions will be reflected in the event log, and if the user finds your page interesting, he will definitely subscribe in response and like several posts he likes.

In this matter, it is very important to choose the right audience of users with whom you will work. You can use lists of followers of competitors or select users using a filter.

Create WOW content

Come up with some kind of feature for your account, something that users would then like to share with their readers. For example, you can add a wish card or a small present to each order. If you are a blogger, come up with interesting and fresh topics or games to increase the engagement of your audience.

Read also: how to get followers on Instagram?

Post beautiful photos

High-quality photos are one of the main components of popularity on Instagram, because this is the first thing a reader sees when they go to your profile. When placing a publication, photographs should be given special attention. The picture should be bright and make your post stand out from others.

You need to get people interested so that they click on the picture and read what you have to say to them.

More photos of people

Instagram is a social place and users really want to follow individuals and their lives. So it's important that your page is personalized and really shows what your blog, brand or company is all about.

In addition, according to statistics, photos with faces get 38% more likes.

Write texts

Colorful photographs alone are no longer enough. Increasingly, users come to Instagram not only to look at the lives of others, but also to read useful information.

You can add 2200 characters to the description for each photo. Use them to connect with your readers and spread useful information for them. Remember that they will only see the first 2 lines in the feed, so pay special attention to them, make a “catchy” title that reflects the topic of the post. If there are not enough character limits, then break the post into a series of mini-articles. This is better than adding 3-4 comments at the bottom with a continuation.

Ask questions

Ask your readers questions to increase audience engagement. Post questions and encourage answers in the comments. Be interested in the opinion of your readers, find out what they like and so on. This will bring not only comments, but also improve communication with the audience. The data obtained can also be used in the development of a content plan.

Use Stories

It is recommended to post at least 1-2 posts per day in Stories. As practice shows, the publication of several dozen stories per day contributes to the rapid promotion of the account. Users see stories immediately after entering the application. They are great for posting content that isn't appropriate for the main profile information. Most importantly, do not forget to put geolocation and hashtags so that new subscribers can find you.

Go live

You can also go live on the app, and this is a great opportunity to win over users during direct contact, which always has more than “produced” content.

Like and comment subscribers

Communicate with your audience and stir up their interest in your account. Like their posts, comment on photos. In addition to the location of the account owner, this will also bring attention from his readers.

Reply to comments

Keep the conversation alive on your page. Always respond to comments, establish a dialogue with users under your posts. This will increase the ranking of the post and help increase audience engagement and subscriber loyalty. Everyone is pleased when they are answered and paid attention.

Be yourself

Don't forget that your page should reflect you, your company or brand. Do not try to completely fit the ideal template. Natural live photos and communication brings you closer to the audience. This is how people feel that you are just like them.

Follow the content plan

It is important to keep a clear rhythm and plan for publishing. For example, you publish:

two colorful posts;
two useful posts;
two posts about your brand;
one promotional post.

Thus, you achieve the perfect balance between interesting and promotional posts in your account. Your ads will not be annoying, but at the same time, you will be able to catch users in the mood to buy and try what you offer them.

A little more personal

Even if you develop a company or brand page, add personal information to it. Show life "behind the scenes" and those who are behind everything. Such live publications always look more organic, collect more likes and views.

Polls, polls, stickers

Engage your audience. Conduct polls and polls, ask users to share their opinion and answer a question. This will affect not only the activity statistics, but will also help win over the followers.

Use calls to action

Use calls to action actively. At first glance, this may seem like an obsessive solicitation for “likes”, but in practice it significantly increases the engagement of the audience. Simple captions like “Like it” or “Share your story” are unobtrusive and effective.

Follow your competitors' active followers

Use your competitors' pages for promotion. Track the most active users among their subscribers and establish contact with them. This is not a completely “white hat” method of attracting subscribers, but what can you do if a competitor’s active subscribers are the target audience you need.

SFS

If you managed to get your first 1000 Instagram followers, you can start SFS. You can ask your followers to share information about you and promise to post content from several participants in return, adding #sfs to such entries.

In the same way, you can motivate your subscribers to put mutual likes or write comments.

Marathons and flash mobs

Try to take part in all kinds of marathons and flash mobs. Such online events allow you to express yourself. In addition, bots and advertising pages do not participate in them. Flash mob participants are usually open to communication people with whom it is easy to establish contact. This will also allow you to gain live subscribers who are happy to share their emotions and opinions in comments and posts.

Contests and Giveaways

Encourage users to subscribe to your channel or be active in contests. For example, at the end of the week/month, a random follower who likes this post will receive a prize in the form of a free copy of your product, free PR, or other goodies.

Giveaway - in fact, exactly the same contests, only they are held through the promoted pages of bloggers. You pay money for the opportunity to organize such a contest and also sponsor the prize, and in return you get the attention of the audience of the opinion leader, blogger, and so on.

Give gifts to big bloggers

You can promote your brand and product by giving gifts to famous media personalities. Ideally, if they also thank and brag about the products they received as a gift, do not forget to provide a link to your Instagram profile.

Post User Generated Content

Everyone loves attention, so be sure to post user generated content. You can get it by organizing a creative contest among your subscribers or from reviews. For example, if you are a children's toy store, you can hold a competition for the best drawing, like and comment on the photos sent. If a satisfied buyer wrote to you, you can also screenshot and post a record.

Discounts and special offers

Be sure to hold promotions for your subscribers, because nothing encourages activity like money motivation. For example, you can offer a small first order discount to new readers. And also be sure to let your visitors know that following Instagram will help you always stay up to date with great offers.

Create a blog on the site

Instagram is quite limited in its ability to share information and search for what you need. A blog on the site will help to recruit subscribers “from outside”. In it you can post articles about your life or hobbies, about what you are an expert in or what fascinates you. People who come to your blog from a search will subscribe to your Instagram profile so as not to lose you and follow you as an interesting person.

Analyze competitors

Conduct regular competitor monitoring. The information you receive will help you track down your greatest strengths and play to them. You can also find leads from your competitors and track how they manage to attract a large number of audiences.

Analyze statistics

Be sure to use statistics in your work. It will help you determine the type of content that is most engaging for your users, the best hours of activity, and many other useful data. Based on this data, you will be able to adjust your content according to the preferences of your audience.

Communicate more

Communicate as much as possible and mix different types of content and communications to do so. Post personal photos and videos, photos of public places you have visited, ask questions, answer readers, comment on their posts and so on.

Remember that any action you take in favor of your audience will be noted and likely to trigger a series of responses.

How to get followers in 2022 on Instagram: from 0 to 10,000

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As practice shows, the first 10,000 subscribers are the hardest to get. The reason is simple: people are reluctant to subscribe to little-known pages. But nothing is impossible. We have compiled 14 tips for you to help you grow your profile from scratch within a year.

#1 Join mutual PR groups / Liketme

How can a little-known page quickly gain followers? Join mutual PR groups, this tactic is best for promoting new accounts.

It works like this. A group of participants is recruited, after which everyone sends a link to their post. All members of the group like and comment on each other's posts, thereby increasing the reach. When there are a lot of likes and comments under your post, it arouses the interest of other people: they want to see what is there.

Sounds nice. But. There are many groups for mutual PR and on various topics, for example, about travel, fashion, etc. To attract your target audience, join such groups on the topic of your page. And to keep the attention of new subscribers, you should also subscribe to them.

This is a short-term strategy for developing a page from scratch that will not increase sales, but will increase brand trust and awareness.

#2 Repost other people's content

Nicole Martins Ferreira, an SMM specialist, started using the Repost for Instagram app to promote his store to repost someone else's content.

One of these reposts got 52,862 views, 1,264 comments and 9,147 likes. It was a big hit, Nicole didn't even have 10,000 subscribers at the time. But remember, according to Instagram policy, you need to request permission to repost from the author of publications. Otherwise, there is a risk of getting banned.

Why reposts of other people's content, and not publications of your own? Newbies don't have such good content, and reposting - what could be easier?

What content to repost? Use hashtags to find the most popular posts, share the ones that got you the most engagement. This is the simplest and most effective strategy for beginners.

#3 Ask followers to share photos

It's much easier to promote your Instagram page if you have a product or service that your customers share on their profile. If you post content with your customers, it will increase your social security and credibility.

If you haven't had any clients yet, you can contact an influencer (blogger) that suits your niche and order a review of your product. It is better to choose bloggers who have about 5,000 subscribers. Such accounts have a much lower cost of advertising and a more engaged audience.

You can also offer cooperation. For each completed sale through a referral link, you pay a commission to the blogger.

If you already have clients, you can ask them to tag you in their story or feed in exchange for a gift or a discount. Once you have enough clients, you don't have to ask anymore, they will tag you for free.

#4 Create a consistent style and stick to it

Yes, sounds like “ blah blah blah ” . Let's figure it out.

Often people subscribe not because of the published content, but because of the anticipation and the ability to predict what your next post will be.

Let's say you run a corgi page and post cute pictures and videos of him every day. Users who come across your content may notice that you always have cute corgi photos. They will subscribe and start following your page, waiting for new cute corgi posts.

Sticking to a single style or theme is more than a branding game. We are talking about the psychophysiological component of emotions: the expectations that your existing and potential subscribers create. They want and expect to see more content of the same type or style every day.

By sticking to a consistent style, you build confidence and trust in your brand, which in turn helps increase your following.

#5 Use hashtags

Many social media experts recommend using 5 to 11 hashtags. Don't be afraid to ignore such advice!

Start experimenting with hashtags and eventually you'll figure out which ones are right for your brand.

Why not use 30 hashtags? You can add all these hashtags to the first comment under the post, which few people will see.

Is your goal to increase coverage? Then this is the easiest way. With hashtags, your posts will rank higher for keywords, which increases your reach.

If you want to reach your target audience, then you should avoid generic hashtags like #love or #life, use niche hashtags.

#6 Use location tags

Increase your reach with « Location Tags » , it indicates the city or place where the video or image was taken.

If your business is in a specific city, you can use these geotags to make it easier for people to find and follow your Instagram account.

Locations have their own separate feed, stories and hashtags - use this sticker and your content will be automatically added there.

#7 Start blogging

Do you have a blog? Start running it on Hashtap or Yandex.Zen.

You can add links to your YouTube, Instagram, Twitter, Facebook accounts to your blog post. The more people who read your blog, the more likely they are to go to your social media pages and follow.

This is more of a long term strategy and you may not have a blog. But the faster you start it and add links to your social networks, the more likely you are to gain subscribers.

#8 Follow competitors' followers

To promote your account, you need to find people who follow your competitors' pages.

Do you know your competitors? Find them! Then study their profile, content and who comments on their posts, highlight your target audience. Start chatting with them.

It's better to choose smaller competitors to start with, as larger ones may have good loyalty programs that you may not be able to afford at the moment.

#9 Work with bloggers

Why bloggers? Every blogger has his loyal followers. By running ads with a blogger, you are guaranteed to get new subscribers and, most likely, sales.

But when choosing a blogger, carefully study his profile, exclude cheating subscribers. Sign an agreement so that the blogger cannot use bots. Due to the rapid influx of fake followers, you can get your account banned. You do not want this?

#10 Giveaways for gifts

Giveaways are another effective way to promote your account.

If the draw is published on the site, then you can make a subscription to your social networks a mandatory condition for participation. This is how you unlock your account.

If you don't have many subscribers, you can post about the draw in free groups and blogs. You can also negotiate with bloggers - you send them a product, they review it for free and talk about the draw. Many agree to such conditions. Result? Hundreds of new subscribers in all social networks.

If you don't have your own audience yet, this is a great way to attract new subscribers. And to attract the target audience, you need to choose a blog from your niche.

Is your goal to promote your account? Then this strategy is for you if increasing sales is not.

#11 Collaborations with other brands

While you're at the start of promoting your page, collaborating with other brands is a quick way to gain a base of targeted followers. You just repost and tag each other's profile.

You don't have to do anything but repost. New subscribers will write to you first.

#12 Instagram Tips/Guide

Instagram Tips is a new way to share educational content in the form of tips and hacks. In the IG guide, you can add: a title, description, video or image, as well as use already published posts in the feed.

There are 3 guide formats available:

Places - collections of interesting places, objects, etc. in your city or some other city.
Products - collections of products that you sell on your Instagram.
Posts - your existing posts on the same topic, collected in one place, to which you can add titles and comments.

If you have interesting and useful tips, they will be shared with them. This will increase your engagement and reach, and with them the number of subscribers.

#13 Use Instagram analytics

« Embedded » Instagram analytics gives incomplete information about your followers.

Connect third-party analytics services to get more data. Many of these services are free.

Best free analytics services for Instagram:

Sprout Social
DataFan
Popsters
Live Dune

All these services collect highly informative statistics on subscribers and your content.