How to get on instagram shop

What Is Instagram Shopping? Everything You Need To Get Started

Create a business accountGet a personalized marketing planCreate successful postsAdvertise on InstagramBoost my postsSet up a shop on InstagramInspire people to take actionOptimize your shopCollaborate with creators

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Shopping

Here is your guide on how to start reaching customers with your shop

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Nearly half of people say they use Instagram to shop, weekly.¹

So, what is Instagram Shopping?

Instagram Shopping is a set of features that allow people to easily shop your brand’s photos and videos all across Instagram.

It all starts with your shop, your storefront on Instagram.

People can shop your products throughout Instagram.

How to set up Instagram Shopping:

Open your shop by completing the set-up process below in Commerce Manager.

1. Make sure selling on Instagram is right for your business.

Review our Commerce Eligibility Requirements to ensure you sell eligible products and comply with our policies, like our commerce policies, terms of use, community guidelines and more.
Make sure your business has its own website domain. Your shop must contain product listings that are available for direct purchase from your business’s website, and you must represent the store or website associated with the domain provided.
Check to see if you are in a supported market.
Confirm that your Instagram profile is a business or creator account. You will need to connect it to a Facebook Page if you plan to sell on both Instagram and Facebook.
If you don’t have one already, set up a Business Manager account. You'll need a Business Manager account to set up your shop in Commerce Manager. Business Manager lets you manage your ad accounts, your pages and the people who might be working on them.

Review our Commerce Eligibility Requirements to ensure you sell eligible products and comply with our policies, like our commerce policies, terms of use, community guidelines and more.
Make sure your business has its own website domain. Your shop must contain product listings that are available for direct purchase from your business’s website, and you must represent the store or website associated with the domain provided.
Check to see if you are in a supported market.
Confirm that your Instagram profile is a business or creator account. You will need to connect it to a Facebook Page if you plan to sell on both Instagram and Facebook.
If you don’t have one already, set up a Business Manager account. You'll need a Business Manager account to set up your shop in Commerce Manager. Business Manager lets you manage your ad accounts, your pages and the people who might be working on them.

2. Pick a tool to start the onboarding process.

You can choose to onboard onto Instagram Shopping by setting up your shop in Commerce Manager or a supported platform. Or, you can get started directly within the Instagram app.

3. Fill out your shop details in Commerce Manager.

First, choose how you want your customers to complete their purchase by selecting a checkout method.
Next, choose your sales channels by selecting whether to have your shop on Instagram, Facebook, or both.
Add products to your shop by connecting your existing product catalog or by creating a new one.
Finally, review your shop, then submit it to Instagram for review!

First, choose how you want your customers to complete their purchase by selecting a checkout method.
Next, choose your sales channels by selecting whether to have your shop on Instagram, Facebook, or both.
Add products to your shop by connecting your existing product catalog or by creating a new one.
Finally, review your shop, then submit it to Instagram for review!

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Get the most out of shopping on Instagram.

@shop

@instagramforbusiness

@creators

Instagram Shopping Guide and Best Practices for the Season

Create a business accountGet a personalized marketing planCreate successful postsAdvertise on InstagramBoost my postsSet up a shop on InstagramInspire people to take actionOptimize your shopCollaborate with creators

Featured

Shopping

Here is your guide on how to start reaching customers with your shop

Download the Guide

Products

Ad SolutionsVideo SolutionsInstagram ShoppingBranded ContentFeedStoriesReelsInstagram Direct

Featured

Reels

Here is your guide to how to create effective Reels ads.

Download the Guide

For Creators

Inspiration

Latest News & TipsHouse of Instagram EventsCase Studies

Featured

Creators

Here’s your guide to help get the most out of creators for your business.

Download the Guide

Instagram Help CenterFacebook Ads GuideFree Online Courses

EXPLORE THE HOW TO GUIDE

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Step 1: Prepare your shop for sales

The first step to setting up a successful shop on Instagram is to manage your product catalog. Your catalog contains all of the information that powers your shop and Product Detail Pages on Instagram.

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Add items to your catalog so people can shop them

Make sure your catalog holds all necessary product info about the items you wish to promote or sell on Instagram:

use one catalog (merge several into one, and use only one catalog across Instagram and Facebook if you have a shop on both)
make sure it has the most up-to-date products, inventory counts, and pricing
fill in all catalog fields, like product name, description, and category

MANAGE CATALOG

Add product details, images and videos

Descriptions, photos, videos and attributes help shoppers decide whether to purchase your products. Make sure your products include snappy descriptions, at least 4 high resolutions images or videos, at least 3 attributes like color, size or materials, and accurate shipping information.

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Step 2: Make your products easy to discover

Product tags allow you to highlight items from your product catalog directly into your videos and posts, so people can tap on a tag and immediately learn more. By tagging your products, they will be eligible to show up in shopping surfaces that people go to when they are in the mood to shop.

The most successful businesses use tags frequently in different formats.

Product Tagging drives Sales! Businesses who leverage product tagging see 37% more sales, on average, than businesses that did not tag products in their feed posts.^*

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Watch a quick video on how to tag products.

Step 3: Get more people to consider and buy your products

Help more shoppers understand if your products are right for them with relevant, actionable content and messages.

How @Freshbeauty drove sales with shoppable content and Ads with Product Tags

“This year we saw our most successful Cyber Week on Instagram Shopping. We consistently ensured promotional alignment with fresh.com, merchandised Instagram Shop Collections on a monthly basis and tagged all product posts as “shoppable” from October–December. We also partnered with Meta for a Cyber Weekend shopping ad with product tags driving to our 25% off promotion.” Director of North America Ecommerce, Fresh Beauty

THE BUSINESS OF INSTAGRAM

Here is your guide on how to start reaching customers with your shop

Learn the business of Instagram with foundational guidance on how your business can set your shop up for success and effectively meet customers where they are. Ready to #getyourshopon?

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Learn more about Instagram Shopping

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@instagramforbusiness

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How to add a product catalog to Instagram, how to tag products

Elena
Sergeeva Targeted advertising specialist

According to Facebook Ads, 70% of users learn about new products from Instagram. To help sellers promote them, Instagram created the Instagram Shopping tool, which became available in Russia in March 2021. We will tell you why to connect this tool and how to set it up.

What is Instagram Shopping

Instagram Shopping is a tool that allows you to tag products in your posts and Stories. Instagram takes information about products from the catalog that the seller uploads.

The profile with the option enabled looks like this:

There is a bag icon on the photo, which means that if you open a post, goods will be marked in it.

Source: COS

Several items can be noted in the photo. When clicking on shopping tags, users will see the price and description of the product, and will also be able to follow the link and place an order on the site. nine0007

In addition to prices and the products themselves, the user also sees additional information about them: in the description, you can specify the composition of the fabric, size, available colors, etc. The user can also view the item from different angles in the gallery or learn about other products of the online store All this without leaving Instagram.

To get to the catalog with goods, you need to click on the "View store" button. Inside the store, products can be grouped into thematic collections, such as new arrivals or gifts. nine0007

US residents can pay for items within the app using Facebook Pay. In other countries, including Russia, this option is not yet available: users follow the link on the product to an external site and pay for the order there.

Why include Instagram Shopping

The selling element is integrated into the content, which is convenient for both the buyer and the seller. The buyer does not need to switch between applications and communicate with the seller to select a product and find out its characteristics. And the seller can do without the same type of posts in the “follow the link in the description” format. nine0031
Sellers don't have to create multiple posts for different products: they can be placed on one photo. Adding products does not take much time, and you can mark them not only in posts, but also in Stories.
Also can be found in automatic recommendations in the "Shop" tab, which appeared for some users. You can keep up to date with the latest from your favorite brands.

Setting up Instagram Shopping: Getting Started

Read the Facebook Ads Trade Agreement : it describes the requirements for goods, the responsibility of the parties, etc. For example, Facebook prohibits the sale of brand replicas and any products with copyright infringement, and in order for the system algorithms to work correctly, the advertiser must consent to the transfer of data from his site. Violation of the trading agreement can result in account suspension.
Create an Instagram account - for business or for the author. You can't post items on your personal profile. How to set up a business account on Instagram, we tell in the instructions. nine0031
Link your Instagram account to your Facebook business page . For more information on how to do this, we have described in the article. If you don't already have a business page, create a Facebook Business Manager account first, you'll need it to set up your store in Commerce Manager. With Business Manager, you can manage your Facebook and Instagram accounts and pages, and assign people who can work with them.
Download product catalog . The new catalog is created in Facebook's Commerce Manager, a section within the social network where you can manage your inventory and sales. If you already have a catalog, you can add it using one of the partner platforms: OpenCart, WooCommerce, Shopify, etc. We will talk about this when we go through the setup. nine0031

In the catalog you can

Manage products: create them, edit the image, description, price and other important characteristics.
Combine products into collections to show customers exactly what they are interested in.
Give access to product management to other people or partner companies.
Set the country and language so that buyers see the correct information and the correct prices.

How to add products to Instagram through Commerce Manager

The system prompts you to create a shop or catalog. The store is a single storefront for Instagram and Facebook, which is available to companies with physical goods. To promote products on Instagram, click Add Catalog. Choose the type of catalog depending on the subject of your business, e-commerce is suitable for online stores.

In the next step, you need to configure the parameters and method for loading products. From the drop-down list, select the advertising account to which the catalog will be linked. nine0007

You can create a catalog yourself - by uploading a spreadsheet or by connecting a pixel - or through integration with one of the partner platforms. In the second case, the goods will be loaded from an existing online store.

Click the "Create" button - the catalog is ready.

Important : the catalog must contain exact prices and information about the availability of each item. In addition, the rules for returning goods must also be indicated - on the store's website or in the Instagram account.

To proceed with product creation, select the desired catalog in Commerce Manager and then click Add Products.

Add products using one of the following methods:

Manually - this method involves filling out a form for each product and is suitable for companies with a small assortment.
Via a data feed (spreadsheet). You can download many products at once and set up regular updates. Files in CSV, TSV and XML (RSS/ATOM) formats are supported, as well as Google Sheets. nine0031
Automatically - through integration with one of the partner platforms. In this case, the goods will be loaded from the existing store.
Using the Facebook pixel. If you haven't installed the pixel yet, we recommend contacting the webmaster.

If you choose to download manually, a form will open. In it you need to add the name of the product, its description, images, link to the site and price. The system will tell you which data is not required.

After completing the form and uploading, the products will appear in your catalog. nine0007

How to create a collection with products

Inside the catalog, products can be grouped into collections: for example, by subject, season, upcoming holidays, etc. Collections help sellers to get to the user's interests more accurately, and users to quickly select goods.

You can create not only the standard collections, but also those that will attract more attention, such as "Top 10 coats" or "Gifts for best friends".

You can combine products into groups manually or using filters, for example, if there are a lot of products. nine0007

At the final stage, specify the name of the collection and click the "Create" button.

After creating a product catalog, you need to send an account for verification. The verification may take several days.

How to add products to Instagram

To add a catalog to Instagram, go to the "Settings" section in the application and select the "Company" tab.

Then click "Set up Instagram Shopping" and follow the prompts.

If the catalog passes the check, a "Purchases" section will appear in your Instagram account. Once your account is approved, turn on Instagram Shopping. To do this, in the "Purchases" section, select the product catalog that you want to connect, and click "Finish". nine0007

How to tag an item

To tag an item in a post, start posting as usual - add a photo and post text, and then follow these steps:

Click Mark Items.
Find the product you need and select it from the catalog.
Click "Done" and share the post with your followers.

You can also mark the product in Stories. To do this:

Select an image to publish and click on the sticker icon in the upper right corner of the screen. nine0031
Select the product sticker and the desired product in the catalog.
Tag a product with a sticker and share your story with your followers.

Up to 5 products can be tagged in one photo, up to 20 in total in the gallery. In Stories, a sticker is added to only one product, but you can change its color and text.

In conclusion

Instagram Shopping will increase sales and user engagement in your account. The product catalog can be used not only to familiarize subscribers with the assortment, but also to set up targeted advertising on Facebook and Instagram. nine0007

We especially recommend this tool for e-commerce: the user immediately sees the price and all information about the product. True, if a product or service involves preliminary communication with the client and a long transaction cycle, then the published price may scare the user away. Therefore, before using Instagram Shopping, consider whether the tool suits your product and the behavior of your target audience.

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It's done! Instagram Shopping in Russia - a review for beginners, how it all works - Social networks on vc.ru

Be the first to know and understand the nuances in order to be clever in the companies of SMMs and sell more than others.

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Instagram Shopping is an Instagram feature that allows users to buy products directly from your photos or videos in any section of the app.

nine0008 When creating a store, you can choose how purchases will be made: on your website, on Facebook, on Instagram, or through private messages. But there is a nuance ⬇

The nuance is that in Russia you cannot sell inside the application. So we are forced to only show tags, information about the product in the "card" and then take it to the site. But thanks for that. And now about everything in order.

Answering questions:

What is a store?
Is it possible to buy goods inside Instagram
What are collections?
What are product tags?
Is it possible to mark a product in the text for publications and in the biography?
Can I pin a product live?
Is it possible to make a collab with a blogger so that our product is tagged in his photo? nine0004
Can I customize ads with product tags?
Where do we transfer a person from advertising?
Is it possible to announce the appearance of a new product?
Assortment management in Instagram Shopping
Steps to create a store
Useful links

As told by Instagram Product Director Ashley Yuki, a small number of Russian business accounts will get access to the features at random , and Shopping will become available to the rest in the coming months.

What is a shop?

Shops on Instagram create a showcase on your profile so people can easily find your products.

Customers can go to the store through the company's Instagram profile, feed, and stories. In the store, you can explore the range and go to your favorite products. nine0007

What does the user see?

In the search on the "shops" tab, a person will see:

stores
editor's choice
compilations
travel guides
videos

And you can buy goods inside Instagram...

...in Russia?

— No, in Russia you cannot buy goods inside the app and arrange delivery. The button on the product details page will redirect customers to your site to complete the checkout. nine0007

...in the USA?

- Yes, Instagram checkout is available (Currently, checkout is available for all sellers in the US and some companies in other countries).

Instagram's checkout feature allows U.S. businesses and creators (that qualify) to sell their products directly within the app. It works on the basis of the Facebook Pay service.

Companies decide for themselves whether or not to enable the checkout feature on Instagram. If they decide not to connect, they will be able to transfer the user to the site, and use Instagram solely as a showcase. nine0007

Your company and bank account must be registered in the US. If you're temporarily in a country where Instagram Shopping isn't available (for example, while traveling), you may lose the ability to tag products. Restoring access may take up to 2 weeks.

What are collections?

- You can group products by topic in the same way as categories on the site or by topic, season, and even events, helping people find exactly what they need. nine0007

It is not necessary to be limited to dry category names, as well as "big sale", "black friday", "premium", "new", "bestsellers", "best deals", "buy in time". Analyze foreign competitors and create your own selections, for example:

TOP 10 gifts for mom
the fisherman dad will love it
everything for spring
hygge time! creating a cozy home

What are product tags?

- By clicking on the label (tag), a person will be taken to a page with information about the product, from where they can go to your site and make a purchase.

Is it possible to mark the product in the text for publications and in the bio...

...in Russia?

— No. Until there is a function for registering and paying for goods in the application, most likely it will not be possible to configure this. nine0007

...in the USA?

- Yes, if the business uses Instagram's checkout feature.

You can pin the item live...

...in Russia?

— No. Until there is a function of registration and payment for goods in the application.

...in the USA?

- Yes, if the business uses Instagram's checkout feature.

Can I pin a product on IG TV? nine0007

Yes.

Is it possible to make a collab with a blogger so that our product is tagged in his photo...

...in Russia?

— No.

...in the USA?

Yes. A blogger can put a product tag on his photos and people will be able to buy this product directly on Instagram. Of course, if checkout is set up.

Can I customize ads with product tags?

- Yes. You can promote in the feed and in the popular existing publications with tagged products or create ads from scratch in Ads Manager.

Shopping ads

In Russia, only 1 option is possible so far (on the left).

See Shopping ads guide.

Custom Audiences

You can create custom audiences for advertising - segments of buyers who performed certain actions, for example, clicked on a product tag, viewed / saved the product. Thus, we catch a person who wanted to buy, but something went wrong. nine0007

If you're already running Shopping ads, you can create a new custom audience in Ads Manager to reach new buyers.

This will allow you to find new people who are similar to your most valuable customers, have not yet interacted with the content, but might be interested in the company's products.

See the audience setup guide.

Where do we transfer a person from advertising?

nine0184

...in Russia?

- Clicking on an ad with a product tag will take a person to a page with information about the product, from where they can go to your site and make a purchase.

...in the USA?

- Tagged ads direct users not only to the website, but also to checkout on Instagram. But let me remind you that just placing an order on Instagram is currently only available in the United States.

Is it possible to announce the arrival of a new product...

...in Russia?

- No, because you can't sell inside Instagram.

...in the USA?

Yes. Companies will be able to announce the arrival of new products or the start of a sale on Instagram, and users will be able to set reminders when sales begin. But this feature is currently only available to businesses that use Instagram checkout.

Instagram Shopping Assortment Management
nine0184
To sell products on Facebook and Instagram, you need to upload them to the catalog. This will require the Commerce Manager tool. The service helps to create a catalog, process orders, and so on. With Catalog Manager, you can change the following information (and more) at any time:

Product Images: Each product must have at least one image.

Product name: if the names do not match the site, it may be that they will be removed from the catalog. nine0031
Price .

Link to the site: URL of the product, by which information about it is checked.

Product Description : It must be short, clear and understandable. You can use rich text or HTML.

Product options : sizes, colors. Product group IDs help you manage product variants.

nine0008 Important! Product information in Facebook Commerce Solutions must contain accurate pricing and availability information. Your return policy must be clearly stated and available on your website or on Facebook or Instagram.

Steps to create a store

Step 1: Check eligibility

Step 2: Convert your profile to a business account

Step 3: Connect your Facebook Page

Step 4: Upload the product catalog

Step 5: Get your account verified

Step 6: Enable Instagram Shopping

Step 7: Start creating content that you can interact with

Useful links:

Adding a Facebook Store Using the E-Commerce Platform

Requirements for trading activities - from the interesting: "Your professional Instagram account must demonstrate its reliability, authenticity and activity (for example, have a sufficient number of followers)." nine0031
Trade Regulations

About ordering on Facebook and Instagram

Assigning permissions in Commerce Manager

Domain validation process

Detailed video instructions will be recorded later and posted on the "Marketing Tools" channel.
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