How to get more likes and followers on instagram for free

17 Ways to Get More Followers on Instagram (2023)

Instagram can be a highly targetable, visual marketing channel for your brand and an opportunity to build a loyal audience that grows with your business.

In fact, more than 500 million Instagram users browse the app every day, making it home to some of the most engaged audiences around.

In this guide, we’ll show you how to grow your Instagram follower profile and increase engagement, while growing a massive following over time—one that’s full of real fans, not bots or fake followers.

17 ways to get more Instagram followers 

1. Incorporate Reels into your content mix
2. Cross-promote content
3. Curate your profile grid
4. Work with brand ambassadors
5. Get follows from your loyalty program
6. Market through your personal Instagram account
7. Get on feature accounts
8. Use the right hashtags
9. Post at the right times
10. Steal your competitors' followers
11. Pay for sponsored posts and product reviews
12. Use geotags to boost local discovery
13. Organize your Stories in highlights
14. Ask for more followers
15. Run a giveaway
16. Share user-generated content
17. Use Instagram Live

Let’s dive deeper into how to implement each tactic to get more Instagram followers.  

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1. Incorporate Reels into your content mix

Reels are fun videos you can share with followers on your Instagram account. They have audio, effects, and creative tools. You can share them on your feed and publicly in Instagram Explore to reach new audiences. 

Reels are new territory for brands. Kristie Dash, Instagram’s beauty partnerships manager, stated in a Glossy forum that there isn’t one formula for success with Reels. However, she does suggest the following tips to gain traction:

• Keep content unique and trend-driven. Identify trends on Instagram and TikTok and put your own spin on them. This increases the chance your Reels will go viral and get in front of new people.
• Make content relatable and simple. Not every Reel needs to be a production. Lower quality videos can perform as well as, if not better than, highly produced Reels.
• Educate your audience. Find the balance between education and entertainment in your Reels.

Reels should be a huge priority for you right now. It’s prime real estate for your brand to be discovered by new followers.

—Kristen Dash, Beauty Partnerships Manager, Instagram

Trilce Jirón Garro, owner of social media marketing agency TBS Marketing, agrees. “Don’t sell your products through Reels content,” she says. “Share facts. Provide tips about the industry you’re in. Entertain viewers.” 

Trilce suggests that both new and existing brands incorporate entertaining Reels into their Instagram strategy. “Reels give anyone the opportunity to reach new target audiences,” she says. “There’s no learning curve because Reels content is lo-fi. And creators can produce community-driven content that builds trust, gains followers, and makes sales over time. ” 

Trilce also loves the Instagram Insights Tool introduced for Reels. “Reels have become an integrated part of any Instagram marketing strategy,” she says. “Analytics tools for Reels have made it easy to track metrics and analyze data to see if your Reels are working. Now, you can understand exactly what your audience likes and dislikes, when to post Reels, and what calls to action resonate with viewers.” 

Using Reels Insights, you can see patterns and understand different spikes in engagement that affect your visibility on the platform. That way, you can create higher-quality content that gets even more engagement and followers. 

Need help creating a Reels strategy? Read How to Use Instagram Reels to Market Your Shopify Store to learn more.

2. Cross-promote content

Cross-promoting involves posting similar content across various social media channels. It’s a tactic used to save time and resources. It’s also effective at increasing brand awareness and growing an audience on Instagram.  

Mobile users are spending an increasing amount of time with video and entertainment apps, with video content on social media platforms accounting for the biggest increase. Whether it’s a short-form video or lengthy tutorial, you want to improve the reach of your Instagram content. 

Justin Bieber’s holiday dance challenge is a great example of successful cross-posting. During the 2020 holiday season, the Canadian singer posted the same dance challenge on both TikTok and Instagram. On TikTok, his video short received 9.8 million likes. The same content on Instagram received 4.8 million likes. While some users may overlap, others likely use just one of these services. Thus, Bieber was able to reach more people just by posting the same video on two different platforms. 

Nadya Okamoto, founder of lifestyle period brand August, has found that TikTok naturally cross-pollinates to Instagram and YouTube. In an interview with Modern Retail she said, “As we’ve grown on TikTok from August, we’ve also grown to 175,000 followers on Instagram. ” Actively posting on multiple platforms has “affected our overall cost of acquisitions to be super effective,” allowing the brand to steer away from paid media as a main acquisition channel. 

TikTok isn’t the only channel you can cross-post on. The Instagram Reels format translates well to YouTube Shorts and Pinterest Stories. It’s important to note that Instagram’s algorithm won’t promote Reels that have a TikTok watermark. So if you’re going to cross-post content from Instagram to other channels, ensure the content is high quality and doesn’t promote a competing platform through watermarks. 

3. Curate your profile grid

Most of your Instagram followers won’t follow you for what you posted in the past but for the promise of what you’ll post in the future. Your audience wants to know what they’re going to get if they hit that Follow button.

Having a feed with a consistent posting schedule and theme can have just as much of an impact in growing a following as many of the other growth strategies we’ve covered above. Even a simple pattern can entice new followers, as long as it’s communicated at first glance to anyone who lands on your profile.

Consider your Instagram bio and your last nine posts as your first impression on Instagram. Do they effectively communicate some degree of consistency through personality, filters, colors, or layout? Does the clickable link send people to the same homepage every week or are you linking out to fun and exciting content too?

The layout of your grid is an often underestimated way to get creative with the aesthetic of your feed while adding a rhythm to your publishing strategy and consistency that’s worth following.

In fact, many accounts that adopt this approach often are able to spend less effort on creating content by focusing on converting visitors into followers, producing text graphics or other content with a faster turnaround, and streamlining the overall production of their Instagram content.

You can use a tool like Later to easily plan out and schedule Instagram posts to create the look and layout of your feed. Letterfolk is just one example of how far some brands go with the aesthetic of their Instagram layout. 

Your feed serves as the billboard for your brand. It’s a customer’s first touchpoint with you and captures the essence of your brand.

—Trilce Jiron, TBS Marketing

4. Work with brand ambassadors 

Don’t want to pay the celebrity influencer big bucks to market your brand? Work with brand ambassadors who have anywhere from a couple hundred to a few thousand followers. Ambassadors are people who genuinely support and believe in your brand and will tell their friends about it. 

Luxury shoe retailer Sarah Flint reports seeing success with its brand ambassador program, which has more than 500 women as members. Each ambassador has their own unique discount code, which gives them a free pair of Sarah Flint shoes after five new customers use it. 

Ambassadors like Holly Hollon attest to the quality and comfort of the brand’s shoes. Her Instagram posts are authentic and relatable to regular Sarah Flint shoppers. This helps the brand grow its Instagram following and earn sales. 

5. Get follows from your loyalty program

Retailers are increasingly launching loyalty programs, repeatedly encouraging consumers to shop with their brand over another. It’s worked for brands like Sephora and Blume. One way brands are capitalizing on loyalty programs is by rewarding those who follow them on Instagram. 

When luxury retailer Rebecca Minkoff launched its rewards program, RM Rewards, it gave shoppers the option to earn points by following the brand’s Instagram account. Brands like Blume are also finding the value in rewarding Instagram followers. Program members can earn Blume Bucks for becoming a friend on Instagram versus Facebook or Twitter. 

6. Market through your personal Instagram account

Another popular way to increase your Instagram following is growing your personal account—basically, make yourself the influencer. Harnessing both the company account and your personal account can increase brand recognition, follower counts, and sales. Pro tip: You can also run this playbook on TikTok to improve your numbers. 

It’s a tactic that works well for fashion label ANINE BING. In addition to the brand’s Instagram profile, the company’s founder also drives engagement and awareness through her personal Instagram page, which has more than one million followers. 

Anine invites followers into her design studio, takes them through the design process, and even gets feedback from followers throughout the creative process. Anine also shares a bit about her personal life and milestones, giving followers a peak behind the curtains of their favorite designer’s life. 

7. Get on feature accounts

Instagram feature accounts are pages that curate the best content in a specific niche. They are like the “best of” photo journals for an industry. Some feature accounts have a massive following. If you get placement on the account, it can send new Instagram followers to your profile. 

There are feature accounts for every niche: travel, fashion, photography, and more. For example, @discoverearth curates adventurous travel content from around the world for more than 6.6 million followers.

8. Use the right hashtags

Your goal on Instagram is to engage your current audience on a regular basis while also growing your number of real followers. Posting new, interesting, and engaging photos will satisfy the first requirement, but to begin growing you’ll find hashtagging your photos extremely important. Hashtagging makes it easy for people searching for specific terms to find your photos.

So which hashtags should you use? Just like with Twitter and other social sites, users on Instagram choose certain hashtags over others. If you use popular Instagram hashtags within your photos, you’re much more likely to reach new users and be discovered.

At the time of this writing, these were the top 20 hashtags on Instagram:

1. #love
2. #instagood
3. #fashion
4. #photooftheday
5. #beautiful
6. #art
7. #photography
8. #happy
9. #picoftheday
10. #cute
11. #follow
12. #tbt
13. #followme
14. #nature
15. #like4like
16. #travel
17. #instagram
18. #style
19. #repost
20. #summer

If you looked at this list and said, “But none of those apply to my products or brand,” you’re likely correct.

Using hashtags is one thing; using the right tags is something else.

Popular tags like the ones listed above will likely net you additional engagement and likes. However, they won’t lead to increased long-term engagement from relevant users, new followers, or, most importantly, sales.

If you want to tag your photos properly, you’ll need to find and use the most relevant hashtags. This means doing the appropriate research to make sure you’re using hashtags that not only describe your brand but that are also being searched for on Instagram.

You can use a free online tool like IconoSquare or Webstagram to find relevant, related, and popular hashtags by searching for key hashtags closely related to your brand.

For instance, if you have a men’s accessory business, you can use the hashtag #MensFashion in Webstagram to pull the following list of additional keyword hashtags, along with the number of times they have been used (i.e., their popularity).

You can also find more related hashtags and their popularity if you search for any of your target keywords directly in the Instagram app.

You’ll want to go through this exercise trying different keywords that describe your brand and products, building out your hashtag keyword list as you go.

Keep in mind that Instagram allows for a maximum of 30 hashtags per post. Additionally, the popular words will change over time: make sure you revisit your hashtag keywords every few months so you’re using the best possible terms.

You can also steal hashtag ideas from competitors or similar accounts that have the kind of following you aspire to, but, ultimately, you want to create your own groups of hashtags that relate to your specific account.

Pro tip #1: For every product and product category in your store, research the most popular related Instagram hashtags. Use this research to compile a list of 15 to 20 popular hashtags for each category of products, as well as a base of five to 10 popular tags that describe your brand and product offering. Finally, create a list of location-specific hashtags that relate to your brand.

For example:

Brand keyword hashtags

#mybrandname #mensfashion #mensaccessories #mensgoods #fashion #mensstyle #instafashion #menswear

Product category keyword hashtags

#bugatchisocks #happysocks #corgisocks #socks #sockswag #socksoftheday #sockgame #sockswagg #socksofinstagram #happysockday #sockwars #funsocks #happysockday

Location-specific keyword hashtags

#Toronto #TorontoFashion #TorontoFashionBloggers

Store these groups of keyword hashtags in a convenient location like Evernote or Google Drive. This makes it easy to post a new Instagram image optimized for the most relevant keywords when you’re on the go. Some Instagram scheduling tools also let you save caption templates for storing your hashtag groups.

Doing the work of researching, organizing, and saving the most applicable and popular hashtags upfront will save you a ton of time down the road, increase your engagement, and help garner new followers.

Pro tip #2: If you’ve been posting to Instagram for a while and feel you’ve missed out on all these opportunities to build your audience using keyword hashtags, fret not. You can still go back and post a comment with your new hashtag keyword lists and watch the likes and followers roll in.

Using hashtags in Instagram stories

Hashtagging on Instagram posts is a given, but you should also be using hashtags in your Stories for the chance to be seen by users who follow that specific hashtag.

You can use hashtag stickers (which can be found in the Instagram Stickers menu when creating a Story) or just hashtag directly in your post captions for a chance to be featured in a hashtag story.

Now that users can follow hashtags, your Stories on Instagram have a chance to be seen by both people who are following that hashtag and anyone who’s just checking it out.

9. Post at the right times

Beyond adding the appropriate hashtags and using the best filters to get more Instagram followers, you should also consider the timing of your posts.

A targeted approach involves analyzing what has and has not worked for you in the past. By visiting IconoSquare’s optimization section, you can get a detailed analysis of your posting history versus engagement. This report will also highlight the best times of the day and days of the week to post.

The dark circles indicate when you usually post media. The light gray circles show when your community has been interacting. The biggest light gray circles represent the best times for you to post.

You can also get a lot of great insight for free from Instagram analytics for business accounts, found under the Followers section.

You may want to consider using a social media scheduling tool to automatically publish your posts when your audience is the most engaged.

10. Steal your competitors’ followers

One of the best ways to find and attract a new following is by seeking out your closest competitors’ Instagram accounts and engaging with their audiences. These people have already shown some level of interest in the products you carry simply by following your competitors.

So how do you effectively steal your competitors’ followers? By engaging with them. There are several ways to engage with Instagram users, and the more work you put in, the more followers and repeat engagement you’ll get out of it.

The three types of engagement on Instagram are:

• Follow a user
• Like a photo
• Comment on a photo

Don’t be afraid to use an emoji or two to add some personality to your text.

11. Pay for sponsored posts and product reviews

All this optimized posting to your account is great, but if you really want to increase Instagram followers, you need to take advantage of influencer marketing and expose your brand to a wider audience.

So, how do you do that? First, unlike the tactics to grow Instagram followers mentioned above, this one usually isn’t free. However, if done correctly, it’s of good value.

To get started, you’ll need to make a list of large accounts in your niche. For example, if you sell beauty products, you’ll want to find large accounts from beauty bloggers.

You may already be following these accounts, but if not, you’ll need to find them. One of the best ways is by using Webstagram to search for some of the best hashtag keywords you’ve uncovered. When you do a search for your keywords, you’ll see any related keywords, along with the top Instagram accounts that feature those keywords.

There are a couple of things to look for in the profiles results:

• A large following (usually 20,000 to 200,000)
• An email address in the profile

If there is an email address in the profile, it usually means the account is open to sponsored posts or a shoutout in a sponsored Story.

You’ll want to email and ask their sponsored post pricing. While this differs from influencer to influencer, you’ll likely find  the average rate to be anywhere from $20 to $50 per post, depending on the size of the following.

If you’re selling a unique and original product, you may also want to consider sending your product for the influencer to review and post. Usually, the more natural and less advertisement-like the image, the greater the engagement and response.

You don’t necessarily need influencers with a massive following to get more followers on Instagram, but rather ones with a high engagement rate (likes and comments relative to follower count), which many influencer marketplaces can provide.

12. Use geotags to boost local discovery

Besides hashtags, you can also make your Instagram posts and Stories discoverable by tagging your location—either the city you’re in or the venue where the photo or video was taken.

Locations not only have their own Instagram feed but also their own Story, and hashtags you can contribute to when you use the location sticker in your own Stories.

Local businesses can get the most value out of location tags by posting regularly to these feeds and also engaging with posts from prospective customers who are physically in the vicinity.

13. Organize your Stories into Highlights

Whenever a potential follower lands on your business profile, you have a short span of time to convince them to follow you.

One way to do this is by using the Highlights feature on your profile to organize your Instagram Stories in a way that communicates what your account is about.

Since Stories have a 24-hour lifespan, Highlights can be used to give them a second life and entice others to follow you so they don’t miss out on more Stories in the future.

Use Story Highlights to grow Instagram followers by:

• Creating trailers that tease what your account is about
• Organizing your Stories into themes (like countries you’ve visited, for travel accounts)
• Explaining your products through pictures and videos

14. Ask for more followers

It sounds obvious, but it deserves to be said: Don’t be afraid to occasionally ask your target audience to follow you.

The same way YouTubers ask their viewers to follow them at the end of their videos, you can also ask viewers to follow you for more content.

Sometimes people might really enjoy what you put out on Instagram but need a nudge before they actually follow you. 

You can also do this in your Instagram captions: work it into your content by pitching what your audience will get if they follow you or by hinting at content that’s coming up that they won’t want to miss.

15. Run a giveaway

One of the best kinds of comments you can get on any social media post, not just Instagram, is when one user tags a friend. Not only do these comments contribute to your post’s engagement, which in turn makes it favorable to the Instagram algorithm, but each tag brings you a new audience member who arrived through a recommendation and who you could potentially win over as a follower.

One way to encourage this behavior is by posting relatable content that begs for one-to-one sharing (e.g., a gym meme that asks you to tag a friend who skips leg day). But a more reliable way is by running a giveaway that encourages your audience to tag a friend and follow your account.

Follow Instagram’s promotion guidelines and any legal requirements for running an Instagram contest that applies in your country of operation.

For inspiration, here’s an example of a successful product giveaway from Philip Kingsley that incentivizes people to follow its account and tag a friend for the chance to win a collection.

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16. Share user-generated content

User-generated content (UGC) is any type of content—such as videos, photos, reviews, audio, and more—that you curate from fans or followers. It’s an essential tool in your marketing arsenal for gaining followers on Instagram. UGC helps humanize your brand by featuring real people, with real stories that show your product in real life, and builds a more trusting relationship with potential customers.

Not only does your audience love their 15 minutes of fame on your Instagram feed, featuring them also helps drive more sales in your online store. According to research from Olapic, consumers today are 56% more likely to buy something after seeing a photo of the product shared by customers. 

Take Fashion Nova, for example. The online retailer’s Instagram account relies heavily on user-generated content.

Fashion Nova’s user-generated content gives it access to thousands of pictures from people all over the world to share with its target audience—pictures that both showcase the brand’s values and inspire followers to engage with the brand’s posts and buy the clothes real people are wearing.  

When it comes to creating user-generated content for your online store, start by asking customers to share their favorite experiences and images with your products by:

• Creating a branded hashtag feed where customers can post images
• Adding a call to action in your Instagram bio
• Running a contest 
• Reaching out to influencers
• Adding an “ask” for user-generated content in your packaging

Remember, the goal of UGC is to show an authentic view of your products. If some customers send you lower-quality photos that still highlight your products’ best features, don’t be afraid to use them. 

17. Use Instagram Live

Live video is the key to running a successful marketing strategy on any social media platform. With Instagram, you can use Instagram Live to stream videos to your followers and engage with them in real time. 

When your brand starts a live video stream, a ring encases your profile picture in Instagram Stories to tell followers they can check it out. Followers also receive a notification when you start a live video. Once you finish your livestream, you can upload it to your Story for 24 hours. 

Remember that Instagram Live is interactive. Your followers will probably comment while you’re live, so try to acknowledge their comments and find ways to get them to participate. 

Some ways to gain more followers when using Instagram Live include:

• Influencer takeovers
• Hosting an AMA (ask me anything) or Q&A
• Teasing a product launch or update
• Hosting a talk show
• Going behind the scenes on your operations
• Sharing a current event 
• Running product tutorials

Building an Instagram growth strategy to drive followers 

Growing your Instagram following isn’t always a numbers game. As with any social network, the most successful content strategy is being authentic and social.

If you focus on engagement, not just number of followers, Instagram can be a great home for your products and brand and can lead to a healthy stream of revenue for your ecommerce business. For more tips on turning this social media platform into a profitable channel, check out our guide on how to make money on Instagram.

Illustration by Eugenia Mello

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How to get more followers on Instagram FAQ

How do you get more followers on Instagram for free?

1. Find and use popular hashtags related to your photo, product, or brand.
2. Create your own branded hashtag.
3. Use hashtags in Stories.
4. Create Instagram Reels.

How can I increase my followers on Instagram?

1. Use the right Instagram hashtags.
2. Steal your competitors’ followers.
3. Use geotags on Instagram posts.
4. Organize Stories into Highlights.
5. Post user-generated content.
6. Collaborate with other brands.
7. Post at the best times.
8. Use Instagram analytics tools.
9. Publish Instagram Reels.
10. Livestream on Instagram Stories.

Get More Real Instagram Followers in 10 Steps

Instagram is the foundation of so many brands’ social presence. The platform is proven to drive traffic, support sales and engage customers.

And that’s why 59% of marketers plan to up their investment in Instagram this year.

But if you’re not thrilled with your Instagram growth and engagement, you’re not alone.

Competition on the platform is fierce as more and more brands get on board. Thing is, taking steps to grow your audience is absolutely worth it. That’s because the bigger your audience, the more opportunities to delight your customers.

Ready to tweak your presence to attract authentic and organic Instagram followers? This post breaks down how to make it happen.

10 ways to increase Instagram followers

Before we get into the nitty-gritty, this post is about building an organic following.

And yes, the distinction matters!

Some brands want to take shortcuts when it comes to trying to get more Instagram followers. We don’t pretend that pay-for-play sites exist.

That said, these services aren’t worth it for brands long-term. The Instagram algorithm weeds out low-quality accounts and phony engagement from paid bots.

But we’ll bite: there’s definitely some legwork involved in growing your audience authentically.

Doing so it worth totally worth it, though. Below are our ten best tips for getting more Instagram followers the right way.

1. Optimize your Instagram account

Before you worry about how to get followers, consider how your Instagram account is set up first.

Ask yourself: does your profile “look the part?” For starters, consider your:

• Your Instagram bio (including your slogan, tagline and/or a branded hashtag)
• Your profile picture
• Your bio link (and where it points to)

These details define your brand identity on Instagram. More importantly, they impact your account’s discoverability. Building a follower-friendly account means:

• Having a search-friendly username. Stick to either your brand name or whatever’s closest to your existing social handles. If your name is too long, shorten it to a variation your audience would recognize (ex: Cold Stone Creamery’s account is @coldstone).
• Making your profile picture professional. An appropriately-sized logo is ideal. Any text in your profile picture should be legible on a smartphone screen.
• Minding where you point your bio link. This is crucial for turning Instagram followers into meaningful traffic or customers. It’s your only way to funnel social traffic to your site and promotions.

Linking to your homepage is fine but not always ideal. To encourage more meaningful interactions, a social landing page that points to multiple links can help.

This gives your audience total control of how they engage your business next. That means a better experience for your followers.

The best way to optimize your account is to follow a proven Instagram marketing strategy. Download our free guide to get started.

2. Keep a consistent content calendar

Momentum matters on Instagram. In other words, you likely won’t get followers on Instagram if you post at random.

Creating content and providing value is what builds your audience. Doing so consistently is what helps you keep them. Don’t let your Instagram account gather cobwebs.

That’s why sticking to a regular posting schedule is crucial.  In terms of when and how much to post, you don’t have to stick to a set-in-stone number. Most brands post daily or near daily. This tracks our own research on how often to post as well.

For reference, below is a breakdown of the best times to post to Instagram.  “Optimal” engagement is during the mid-to-late morning and early afternoons during the week.

If you’re worried about your posts not getting seen enough, we get it. Consider how features like Stories can get more eyes on your content if it wasn’t seen the first time.

3. Schedule Instagram posts in advance

There’s no denying that brands are at the mercy of the Instagram algorithm for reach. Still, posting at the right times can still give your posts more visibility. Anything you can do to maximize engagement is a plus.

This speaks to the value of scheduling Instagram content. With Sprout’s newest tools, brands can schedule Stories, Carousels, Reels and Posts.

Scheduling content in advance ensures control and organization. Instagram scheduling tools ultimately help you hit that cadence we mentioned earlier. The ability to crosspost content from other networks helps here, too.

You can also use Sprout’s ViralPost feature to nail down your timing, too. Our platform analyzes your engagement history and identifies the best times to post.

Perfect your Instagram content plan with Sprout Social

In addition to scheduling a complete picture of your Instagram content calendar, Sprout offers even more features to perfect your brand’s feed.

Share IG-approved visuals with your team using our Asset Library, or test out our grid preview feature to make sure every aspect of your presence is true to your brand style.

Get a hands-on look at these features and more with a 30-day free trial of Sprout.

4. Engage with customers, brand advocates and influencers

Figuring out how to get more Instagram followers means engaging your audience.

And one of the best ways to do that is through responding to and republishing their posts.

Enter the power of user-generated content. UGC campaigns build social proof by showing followers you’re invested in them. For example, Drunk Elephant regularly regrams their followers’ posts. They gather content with their #BareWithUs and #DrunkBreak hashtags.

Partnering with influencers with an established following is another way to grow your own audience. Content creators can get your brand in front of your target audience and build ongoing awareness for your products.

5. Avoid fake Instagram followers

There’s a big difference between fake and legitimate followers on Instagram.

We get it, too. For the sake of quick growth, it might be tempting to purchase followers.

But the drawbacks outweigh the benefits 100%. Why? Because fake Instagram followers…

• Confuse your potential organic followers. An inactive, low-engagement account with a big following is suspicious. This can be a turn-off for fans that’d otherwise follow you and engage.

• Provide no monetary value to your business. Think about it. Your bot followers can’t buy your stuff, can they? 

• Generate no buzz: If you have 10,000 fake followers, how many are going to engage with your posts? Does it really even matter if your posts are brimming with spam comments?

Real people have the ability to share, like, comment and engage with your Instagram posts. Additionally, real followers actually appreciate the time you spend interacting with them. 

For example, Lush Cosmetics takes the time to answer questions and engage followers all the time. This results in customers regularly returning to share shout-outs and positive comments.

6. Showcase your Instagram everywhere you can

Don’t be shy about promoting your Instagram if more followers are your goal.

There is no one-size-fits-all approach to promoting your ‘gram, either. Here are a few ideas:

• Add social media icons to your website and marketing emails. Social media icons make it easier for people to find your business and help you connect with customers.
• Feature an Instagram feed on your homepage or product pages. Many ecommerce brands have dedicated UGC feeds on-site (see below).
• Reshare Instagram-specific content or announcements on other social channels. For example, you could talk about an upcoming IG Live via TikTok or Facebook.
7. Post content that followers actually want to see

Easier said than done, we know.

Filters. Captions. Content types. Post times. That doesn’t even scratch the surface.

There are so many variables to consider, right? It doesn’t help that Instagram’s algorithm is fickle. What works for one brand might not work for the next in terms of format and timing.

For example, some brands swear by Carousels. Others are all-in on Reels. Both approaches can work. You’ll quickly find on Instagram that some content performs better than others. This is why testing is so important.

Instagram’s native analytics are surprisingly powerful. That said, investing in Instagram analytics tools will take things to the next level.

For example, Sprout makes it easy to benchmark and analyze Instagram content across accounts. Rather than second-guess what’s working and what’s not, our reporting spells it out for you.

Be confident in your content strategy by analyzing those variables we mentioned earlier.

And if you’re unsure where to start, try analyzing your competitors. A staggering 90% of brands say that social media data helps them keep up with competing social accounts.

You obviously shouldn’t copycat your competitors. That said, you can take notes on what they’re doing or posting that drives engagement.  Sprout’s Instagram Competitors report can provide a breakdown of what’s working in your industry. A little competitive research can go a long way.

Oh, and keep your ear to the ground with new Instagram trends. That way you won’t miss out on platform-wide opportunities to hop on trending content formats.

For example, Reels are popping off right now. Our data shows that 66% of consumers want to see more short-form videos from brands. In terms of trends, Reels should be on your radar.

 

8. Make meaningful conversation with your audience

Food for thought: 60% of marketers use Instagram as a service channel.

The platform is perfect for going back and forth with followers. Likewise, many popular post ideas center around asking questions and engaging in a dialogue for a reason.

Off-the-cuff questions, shipping concerns or praise for products are all fair game from followers. Check out how Cometeer responds to all of the above on their Instagram posts:

Being supportive and responding promptly shows people that you care.

You’d be surprised at how your Instagram followers increase once you start acting more personable. Our Index research shows that 89% of consumers will buy from a brand after following them on social. Every interaction counts.

Again, try to respond to as many questions or comments as possible. Doing so could make or break someone becoming a long-term follower or a customer.

9. Find hashtags where your followers hang out

Instagram hashtags have been a staple of the platform, like, forever.

That said, they don’t hold as much weight as they used to.

Dumping hashtags into your posts isn’t going to net you any new followers. Especially when there’s so much noise on the platform.

Be proactive by focusing on industry-specific hashtags relevant to your customers. For example, Lashify regularly posts content to the #LashEducation hashtag. Tags are less general and competitive than #beauty. Becoming more visible within these types of tags is meaningful for brands in the right niche.

Understanding how your hashtags perform on Instagram is critical. With Sprout Social’s hashtag analytics tools, you have direct access to in-depth performance and usage data. Figuring out which hashtags to use is just a few taps away.

10. Take steps to delight your Instagram followers

When you make your Instagram followers happy, you’ll see the payoff in audience growth. The best Instagram accounts have fans and communities (hint: not just followers).

The tips below are the building blocks for a follower-friendly account. Put them into practice in a way that aligns with your brand voice and values. Avoid coming across as needy,  solesy sales-driven or robotic at all costs.

So much of how to get Instagram followers for free is about creating an authentic community. For many accounts, this means building customer relationships. Content that highlights your personality and the humans behind your brand is a plus. This includes:

• Inspirational content
• Humorous content
• Re-sharing UGC with unique captions
• Storytelling posts
• Behind-the-scenes photos and videos
• Posts that raise awareness for social causes

How to get more Instagram followers (the wrong way!)

Disclaimer: Sprout Social does not endorse purchasing Instagram followers. We don’t recommend services that sell followings or “Likes.” 

As the social space becomes more crowded and competitive, brands are willing to take risks for the sake of instant results.

We’ll say it again: brands shouldn’t buy Instagram followers. Nobody should!

Why you shouldn’t buy followers on Instagram

Here are some reasons why buying followers to grow your account is a serious mistake.

Your real followers know what fake followers look like

Social consumers are getting savvier. Privacy concerns and social scammers have made people hyper-aware of weird activity. In short, people today are spam-detectors.

A sudden follower spike is a red flag. Not to mention having bots stink up your account with endless spam followers. This all damages your reputation and keeps you from growing an authentic Instagram following.

Fake followers bring nothing to the table

You’re probably worried about your Instagram metrics and understandably so.

That said, your follower count doesn’t mean much if your “followers” don’t drive engagement. You might look “bigger” at a glance but who cares? Consider how your engagement rate on the platform will suffer if your follower count is inflated.

If nothing else, buying Instagram followers violates TOS

No surprises here.

Consider how Meta has taken direct action against buying engagement in the past. They’ve gone as far as to shut down companies that sell likes. That’s because this practice violates the platform’s terms of service:

Help us stay spam-free by not artificially collecting likes, followers, or shares, posting repetitive comments or content, or repeatedly contacting people for commercial purposes without their consent.

Platforms for buying Instagram followers

You shouldn’t risk your account or organic followers for the sake of boosting your numbers. But if you’re dead-set on trying an Instagram followers app, we can’t stop you.

Here are some options:

Path Social (Web)

Path Social’s platform is intended for influencers looking to grow their following. Touting “no bots, no fake users” and an AI-powered platform, the tool markets itself as being legit.

Followers & Unfollowers (Android)

This Android app identifies mutual followers and non-followers. This makes it easier to go on following and unfollowing sprees. Of course, doing so can be a red flag to Instagram.

Reports + Followers Tracker IG (Apple)

This Apple app has a similar function as the one above. In short, you can track mutuals and non-followers in one place.

How are you growing your Instagram following?

Listen: getting more followers on Instagram isn’t going to happen by accident.

And despite what you might have heard, there’s no silver bullet solution for making it happen.

The tips above can help you build the foundation for an organic following that actually engages with you. Putting these tips into action is so much easier with a powerful publishing and analytics tool like Sprout.

Want to see our suite of tools in action? Start a free trial today and see for yourself!

TOP 16 ways to get likes on Instagram: fast, free, a lot

Likes on Instagram are one of the main goals of any account, from a simple user to an online store. But why? Likes are an indicator of coolness, success, if you like. Companies that promote their products and services need likes to earn money, win an audience and brand loyalty. For bloggers, a large number of likes helps in promotion and popularity, as well as in attracting potential advertisers. nine0003

Therefore, without preludes - I have collected for you the most popular ways to get likes on Instagram with and without services.

how to get likes through services

Another way to get likes is cheating. But, we do not approve of this method, because apart from a beautiful figure you will not get anything. And besides, this beautiful figure will resolve within a week. As a result, all the cheated subscribers will either run away or simply lie dead weight, bringing absolutely nothing to your account. nine0003

In the first table, we have collected the TOP of proven services that you can safely use.

Service	Free version	Cost
TmSMM	Yes	from 0. 19 ₽/like
Likemania	No	from 0.14 ₽/like
TapLike	No	from 0.5 ₽/like
LikeInsta	No	from 0.40 ₽/like
PrSkill	No	from 44 ₽/1000 likes

In the second table you will find exchanges that will help you not only get likes on comments and posts, but also earn money on them.

nine0021

Service	Free version	Cost (per like)
Socpublic	No	from 0.2 ₽
Unu	No	from 1 ₽
TaskPay	No	Non-fixed
VKserfing	Yes	from 0.1 ₽

Buy a small number of actions. It is better to spread the process over several days. This will protect you from blocking and suspicion from subscribers. nine0003

Important. Using wrapping, you do not see the real picture of which post is entered and which is not. You just create the illusion that everything is super in your account. Therefore, do not abuse, but look for real problems and solutions.

how to get likes yourself

Likes cheat services are an easy method, but not the only one. There are other ways to get likes on Instagram without cheating. But they are more likely to help attract an audience to your profile and at the same time increase the number of followers on Instagram. The rest already depends on how you manage it: the quality of the content, expertise, design, etc. nine0003

1. Quality content

Content quality is the first thing you should worry about if you want to collect hundreds or even thousands of likes. It is not only about a beautiful picture, but also about the text. It should be informative, without water and, of course, it should attract the eye and desire to read everything to the end. If you lack writing skills, then you can hire a copywriter whose job is to write quality posts.

As for the visual, the opinions of Instagram experts differ on this matter: some believe that the photo and text in one post should be inextricably linked, others argue that the main thing is that the photo does not stand out from the overall picture of the profile. In any case, the photo should be aesthetic, eye-catching, but not pretentious. nine0003

2. Keywords and hashtags

Another way to attract an audience and, accordingly, likes, is to use keywords and hashtags. But first things first.

Keywords are the very words by which potential subscribers can find you. For a clothing store, these are "dresses", "shoes", "suits". For a flower shop, this could be words like "bouquets", "flowers", etc.

Previously, it was enough to clearly define the topic of the blog, write who you are and what you do, what the blog is about, and so on. However, it is not suitable for beginner bloggers. You need to come up with a capacious description that will make your account unique and evoke emotions. Do not get carried away with writing in a hat, be brief, but understandable. In addition, Instagram only skips 150 characters. nine0003 On the left is an example of how not to fill out a profile header, on the right is an ideal profile header

As for hashtags, their use will help increase coverage, “fly in” recommendations and, of course, attract new subscribers. Of course, this will work if the hashtags are relevant to the topic of your post.

Do not overuse high-frequency tags: your post will be lost among thousands of others. It is advisable to use low-frequency tags, under which there are at least 10 thousand tags and mid-frequency - from 10 to 500 thousand. They belong to niche search and are more likely to attract the target audience.

Thematic hashtags

3. Geotags

Geotag all your posts. On the map, this will look like a place of interest that can be visited for several reasons. For example, you sell your services there. Geotags can also be placed by your clients (not necessarily bloggers) who maintain their Instagram pages for friends and acquaintances. The person will see the mark on the map, read the post, look at your profile and, if he likes it, subscribe. nine0003

Even if you don't have a business, geotagging still makes sense. They help users who are interested in the life and blogosphere of the city. But the main factors determining whether a person subscribes or not remain the thematic niche of the profile and the quality of the content. Subject to all these conditions, this is a great way to gain targeted followers on Instagram for free.

An example of a geotag in a publication

4. Time of publication

The question is quite broad. However, we can say that the timing for publishing content directly depends on your audience. What are we talking about? To determine the best time to post posts, you must form a portrait of your target audience: gender and age, geolocation, what she is interested in, and so on. nine0003

For example, you own an online cosmetics store. Your target audience is mostly girls from 18 to 24 years old, students. It is logical that they will not be active in the morning, which means that there is simply no point in publishing content at 9 or 10 am: the coverage will be minimal.

Based on your target audience, the optimal time for publishing posts can be considered the period from 17:00 to 22:00, since at this time the audience will be most active. If your audience is quite wide - mothers on maternity leave, students, teenagers, etc., then the only way to find the right time is to experiment. Post at 12:00 one day, post at 17:00 the next day, and so on. Then track the activity in the profile statistics and choose the best time to post. nine0003

Related:

Instagram statistics: how to see + 52 metrics

5.

Posting in different formats

So that your subscribers do not get bored, dilute your feed with different post formats. You will see that the activity on your publications will increase.

- Carousel

Why is it necessary to do it now? Yes, just to keep the user on the page longer and show Instagram, they say, look at what good content I have, they spend a lot of time on it. nine0003

The Instagram carousel allows you to break the boundaries of the standard social network image format and, as it were, expand the screen. Thus, you can upload panoramic photos and they will not look cropped.

An example of a seamless carousel on Instagram

- Video

And in general, the approach to video content. Agree, they noticed behind themselves: they stumbled upon a video - even in an unfamiliar account - and froze. Why? Because it's beautiful, cool, cool transitions, bright shots, etc. So if you really care about how to get more likes - invest in this business: hire a specialist and do not spare money. Or read about how to edit video on Instagram. nine0003

- Reels

Facebook on Instagram has its Tik Tok analogue - Reels. In this section, you can post videos lasting from 15 to 60 seconds. Track trends, participate in challenges. Here you will find an audience and draw attention to the blog.

Instagram seeks to promote a new content format. The algorithms of the social network are more favorable to videos made in Reels and display them more often in recommendations.

Reels section on Instagram

6. Target

Targeted advertising is a useful tool that allows you to target an audience that may be interested in your product or profile. We will not talk about targeted advertising in detail here, we have already written articles about this. nine0003

I can only say that in order to get a bunch of likes, you can promote your photos, and select transitions to the profile as the target action. So users will like your other posts.

Related:

Targeted advertising: 5 types + description (instruction)

When setting up a target on Facebook, do not forget to clearly indicate the terms of the advertising campaign and limit the budget. Otherwise, FB will drive you into debt, constantly writing off funds for advertising. nine0003

Note. If you will set up different targeted advertising, I recommend doing this through the service Getuniq . The passage of moderation is easier, and there is also a bonus when replenishing the budget. But about this shhhh

7. Advertising with bloggers

Native advertising format is now popular, when a blogger does not directly talk about you, but reposts any of your publications or leaves something like a post-review, where he mentions your profile . Blogger subscribers rely on his authority and go to the specified account. And they like it, of course. nine0003

Life hack. If you want a guaranteed result, then discuss the terms of cooperation and submission with the blogger in advance. But before launching an ad, be sure to request the blogger’s up-to-date statistics and check him for cheats, for example, in LiveDune.

8. Repost posts in stories (and old ones too)

A very useful way to collect more likes is to repost posts. This will work effectively: some subscribers may simply not notice your new post due to Instagram algorithms, so it is useful to duplicate the post in stories. nine0003

Reposting old posts will not hurt either: it will help to collect additional likes from your new subscribers and increase the coverage of publications.

9. Cross-posting

If you want your brand to be on several platforms at once, but there is no time to create original content, then cross-posting will come to your aid. To make it clearer, cross-posting is the automatic or semi-automatic placement of one message on several sites and services.

Example of cross-posting in social networks

How else can you get likes?

Ways to get likes are not limited to a standard set of points, so below I have selected for you methods that are no less effective than those that we have already listed.

1. Hype, trends

Follow the news and build your posts based on them, express your position. If you react quickly, you can collect the asset in your account.

Kings of Hype Oksana Samoilova and Djigan

Life hack. No need to “build happiness on someone else’s misfortune”: be constructive and don’t hype on tragedies. Ask subscribers to express their opinion with likes and comments. nine0003

2. Audience Engagement

The good old "like like a brother" or "repost please" has not gone away and still remains one of the easiest ways to raise an asset. In the end, there is nothing wrong with asking your audience for help in case your asset sank. Just in case, I leave for you an on-duty phrase that works with a bang: "Support me with a like if . ..." ;)

3. Bloggers commenting

about publications in order to respond quickly and have time to check in during the active time of the post. Read it and write your opinion on the topic. nine0003

Life hack: Use subtle humor in the comments, it always works well for the audience. In addition to the post itself, comment on the opinions of other users to draw more attention to yourself.

4. Mailing in Direct

To purposefully attract the attention of your audience to the post, you can use sending messages in Direct. The content of the messages can be different: ask people to like or describe your offer. Newsletter can be done both manually and with the help of services. We wrote about all this in detail in the article. nine0003

Related:

Direct mailing: 30 services + 4 steps how to make
Direct mailing

Just don't get too carried away with such mailings. Firstly, quickly discourage users from yourself, and secondly, for non-compliance with the limits, you run the risk of flying into a ban. Per day from one account it is permissible to send 70 letters to subscribers and 50 letters to users who are not subscribed to you.

Interesting. You can optimize communication with customers on Instagram using MyBotan. The chatbot will automatically send a welcome message, talk about promotions and reply to messages. And also, save data about the client and his applications. Agree this will facilitate the work in the social network? Click and test 3 days for free -> MyBotan

5. Contest

Try running a contest among your subscribers. Play a gift, and indicate likes as conditions for participation. By doing this, you will well increase the involvement among your subscribers and will be able to attract new ones.

Related:

Contests on Instagram: how to run + secrets of engagement

Life hack. The time of the competition should be such that everyone has time to participate, but not too long, so that people do not get tired of waiting for the prize. Optimal 5-7 days. nine0003

6. Giveaway and Liketime

Giveaways are an activity when bloggers/shops gather, donate gifts to participants and raffle them among the most active. Budget and duration vary. To get the coveted likes, become a sponsor of the giveaway.

Life hack: Choose giveaways that guarantee no more than 25% of your current audience. This will save the engagement rate. That is, if you have, for example, 10 thousand subscribers, then the maximum give for you is with a guarantee of 2500 people coming. The organizers of quality giveaways can be found on Telegram. nine0003

Liketimes are often held by bloggers, and usually the conditions are as follows: like a certain number of publications, comment on the publication, go to the page of the one who commented before you and be active there.

Life hack: Participate only in those activities that take place at the moment. For example, the lighttime started an hour ago, the correspondence in the comments is active. You can participate. If a post with a like time was posted two days or a few hours ago, the chances of getting your likes in response will be less. nine0003

7. Activity chats

Activity chats - communities where people who want to get likes and other activity get together. You like - and you like in response. You can find them on Instagram itself, but it’s more convenient to do it through Telegram, there are many similar chats. Read more about activity chats in our article.

By the way, if you didn't know, you can still see who likes whom on Instagram

Related:

Instagram activity chats: how to find + FAQ

Life hack: Join chats with about 20-50 members. This increases the likelihood that people completing tasks will not be repeated, and you will receive likes from different users. And one more thing: do not join 20 chats at once. You simply will not have time to be active everywhere. Better choose a couple with simple rules without instant blocking.

Briefly about the main thing

In summary, we can say that the number of likes directly affects the life of your Instagram account. The more likes - the more popular your account, which means that the chance of being noticed by advertisers increases. The same applies to those who do business on the site - a lot of likes means trust and loyalty to the brand. nine0003

Accordingly, no matter what way you choose to collect likes, first of all pay attention to the content that you publish. Yes, the services will increase your likes, help you bring your publication to the TOP, and other ways will attract subscribers. But this will all have a temporary effect if you do not pay attention to the quality of your posts.

And here we come to the rescue again, read our articles, promote your profile and collect your cherished likes.

Related:

Get 1000 followers on Instagram: 16 ways

8 Best Apps to Get Instagram Likes [Free]

You can get free likes on Instagram with 8 powerful apps for Android and iPhone to help you easily increase your likes. Moreover, they are absolutely safe to use.

Free Download
Free Download

Maria Matveeva

Oct 26, 2022• Proven solutions

Now most of us want get more likes on Instagram to become popular on Instagram whether they post a video or a photo. Personal or business account, we all want to get likes on the Instagram app. Numerous apps on the internet claim that they can help you increase your Instagram likes , which of course is not true. Some of them are no longer available, or even stopped updating. But don't worry! We will help you. In this article, we have collected 8 apps that will help you get likes on Instagram . Look!

If you have good ideas, then IG is a great place to promote your marketing videos. How easy it is to become an Instagram influencer ?

• Part 1. Get likes on Instagram on iPhone
• Part 2. Get likes on Instagram on Android
• Part 3: Create Amazing Instagram Videos with Smart Video Editor
nine0328

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Research shows that the better your Instagram video, the more likes you get. If you want to edit video for Instagram , we recommend using Wondershare Filmora . You can use it to remove black bar or create 1:1, 16:9 aspect ratio video with one click. You can also make a video for Instagram on your phone. In addition, free video effects are also available to give your video a twist. Download the app to try making an interesting video! nineOl000

1. Magic Liker for Like tags

With Magic Liker for Like tags , getting likes on Instagram has become much easier! It ensures that you get the maximum number of followers on Instagram . Your Instagram post will reach followers all over the world. The app allows you to search for multiple popular signatures and tags at the same time. This way you can find the most popular tags for your Instagram post. You will get a lot of offers and choose the tags you want. You can also search for interesting Instagram posts using this app.

Features:

• You will receive quotes to help express your feelings.
• You can search multiple tags to find the most popular ones. nine0319
• You can share comments with your friends.

2. EasyTags - Instagram Likes

If you want to get more Instagram likes for your profile, you should not miss EasyTags app. You can create tag groups and use them on your Instagram posts to get more reach through likes, shares, followers, and reactions. As you know, hashtags help you gain popularity and make your posts searchable on Instagram and this app offers you many hashtags to choose from. nine0003

Features:

• In addition to getting likes on Instagram , the application helps you save time using the built-in groups. You can also create your own set of tags.
• The hashtag categories offered by this app are Selfie, Quotes, America, Nature, Europe, Asia, Christmas, Middle East, Humor, Halloween, New Year, etc.
• Popular tags that can get more attention on Instagram : likeforlike, love, tags4like, Instagood, like4like, cute, etc.

3. Magic Likes Meter

The Magic Likes Meter application is clearly useful for everyone: whether you are a regular Instagram user, an influencer or a social media marketing manager. When it comes to Instagram analytics tracking, it has a power that no one can ignore. You will get a series of metrics that will allow you to get a complete picture of your Instagram account. It will also notify you about new subscribers and unsubscribers. nine0003

Features:

• In addition to showing the number of likes you get on Instagram, it also shows you the most active users.
• You will learn about the followers who are most interested in you, put likes, comment on your posts on Instagram.
• It also shows the most liked posts, the most commented posts and your latest comments.

4. StarLiker - Get likes on Instagram

StarLiker can really be a big advantage for you in chasing likes if you're worried about getting them on the Instagram app. It will help you get more exposure on Instagram and promote your posts. Not only will you get hashtag suggestions, but also a wide range of photo filters. You can use the effects and suggested tags before exporting them to your Instagram account to grab the attention of your followers. nine0003

Features:

• You will get photo filters with effects that will beautify your photos.
• The application is very easy to use, although it contains cool photo effects.
• You can also add multiple effects to your photo at the same time.

Part 2: Get likes on Instagram on Android

1. Turbo Like for Instagram

The Turbo Like for Instagram app for Android is one of a kind when it comes to getting likes on Instagram . It guarantees that you will get thousands of real likes through Instagram. Likes will be received sincerely from people who are interested in your posts. All you have to do is explore and like the photos of other users.

Features:

• Real Likes will bring real Instagram followers for free.
• It's easy to use and set up in just 3 easy steps.
• If you like other people's posts, you can earn coins and spend them to get likes from others. nine0319

2. Get Instant Likes

Get Instant Likes is an Android app that is a great way to get likes on Instagram. With this application you get more likes , comments and views for your posts and increase the number of subscribers.

This app collects top and popular hashtags that you can include in your posts to increase your Instagram exposure . You can copy and paste suggested and grouped tags directly on Instagram.

You just need to edit, add and remove categories along with your own hashtags and use them in your posts. Food, fashion, popularity, holidays and fitness are the main categories in the hashtags of this app.

Features:

• This application contains a wide database of popular hashtags.
• This is a fast and easy to use application. nine0319
• You can directly copy and paste hashtags into your Instagram posts.

3. Likes plus

To get likes on Instagram , you can use Likes plus app for Instagram. This app will help you get more features for Instagram. Your posts will increase their reach if you use this app. However, it may take a long time to load.

Features:

• You can increase the number of likes on your Instagram posts using this application.

4. IstLike

IstLike was created to get likes on Instagram and also to attract followers. The main promotional section of this app includes bonuses, likes and followers. The separate likes feature of this app will help you get likes on your Instagram posts. Please note that the bonus section is an invitation to friends to receive an hourly bonus. By using the followers section, you get followers for your Instagram account. nine0003

Features:

• This application has a number of interesting features such as bonuses and followers.

Part 3: Create Amazing Instagram Videos with Smart Video Editor

If you have no idea how to edit videos or stories on your mobile phone, why not try video templates? An attractive video template can help you save a lot of time by cutting out unnecessary parts and adding visually impactful video effects to your videos.

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