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How to add a link into instagram post


5 Ways on How to Post a Link on Instagram

One of the rare things missing from Instagram is the option to share your links in captions. Yes, you cannot directly copy your website URL and insert it in an Instagram post in the form of a hyperlinked URL, but there are several ways to get around it.

But guess what? There are several ways that make it possible to add links to your favorite social platform.

Yes, using a link in bio tool is one of the popular options but in this article, we’ll show you all 5 simple ways to share links on Instagram, explained step-by-step.

In this article:

show

  • 1. How to add a link in Instagram Bio
  • 2. How to add a link to an Instagram post
  • 3. How to add a link to an Instagram Story
  • 4. How to share a link on IGTV
  • 5. How to add a link on your Instagram profile
  • To wrap up

If happened to all of us – you are scrolling through your Instagram feed, and when reading the caption to some cool post, you are asked to go to ‘link in bio’ for more detailed info.  

As you know, ‘Link in bio’ refers to the clickable URL that users can see on top of your Instagram profile, and when they click on the link, they will be taken straight to the desired website. This URL can be a product page, landing page, about us section, etc.

This is the simplest way of adding a link to your Instagram profile. 

Here is how you can do it:

  1.  Go to your Instagram account and tap ‘Edit Profile’
  2. Paste your desired link into the empty Website field
  3. Save the changes

As you can see, you are limited to placing just one link.

This is what the Feedlink link in bio tool by EmbedSocial is focused on solving. 

It is a simple feature that assembles your Instagram feed in one place and allows you to use a unique link for each of your feed photos. 

So, the next time someone clicks on your link in bio, they will land on this clickable version of your Instagram feed.

See how your Instagram feed turns out when converted to a web and mobile-optimized landing page:

https://feedlink. link/

For more detailed instructions, check out this video tutorial:

2. How to add a link to an Instagram post

There are several approaches if you want to share your link in an Instagram caption.

I will start with the free one.

Shorten your link

You can shorten your link with tools like Bitly, share it in your post caption, and hope that users will memorize the link and type it in their browsers. 

However, it is not likely that someone will actually bother to remember your link and type it all over again. 

Use Instagram Checkout and Product Tags

If you have an online shop, hurry up to enable your checkout option. This way, you can tag your Instagram posts that show products with shopping links synced with an external e-commerce platform.

We created a detailed step-by-step guide on How to Use Instagram Checkout and Product Tags to Sell More, so make sure to check it out.

If you have an Instagram business profile, you can always pay for a sponsored post with linked call-to-action at the bottom of the post. 

These post ads will appear to your target range even to users who don’t follow you.

Pay for a link in captions

According to a patent application by Facebook, Instagram may charge you if you want to add links to your captions. The platform will detect a link within a caption and display a pop-up if you want to pay to make the link clickable. 

In the patent application, the price for activating links is $2, but the actual price will be known once this feature is officially rolled out.

3. How to add a link to an Instagram Story

Here are a few options you can consider for sharing links on your Instagram Story:

Add Link Sticker

This is the latest big Instagram update, that the platform finally allowed adding links to all users not just for users with 10,000+ followers (an option that previously was known as a ‘Swipe up’).

Here is how to add the Link Sticker:

  1. Tap on your profile photo and hold to add a story
  2. Take a photo or upload it from your phone gallery
  3. Tap on the top Sticker icon
  4. In the sticker menu, browse for the Link Sticker
  5. Select it
  6. Add the link and tap ‘Done’
  7. Place it on the story as other stickers and tap to change color

That’s it. The link will appear as a sticker overall and the viewers of the story can interact and click on it, to navigate to the link URL.

Support stickers

Recently, with physical stores no longer being an option, Instagram announced 3 types of Story stickers to help small business continue their business activities online. 

This way, business and creator accounts can include stickers in their Instagram stories like Order food, Gift card, and Donate that will navigate users to the place where they can order food delivery, donate or purchase a gift card.  

Feel free to check out our complete article on how your business can get the most of these Story stickers (step-by-step examples are included). 

Stories Ads

There is always an option to pay for Instagram Story ads.

To launch Stories ads, you should use Ads Manager.

But before you get started, think of the ad objective that aligns with your marketing goal, and then proceed to complete all the campaign details and select the ad placement.

If interested to try, here is the official step-by-step guide on how to get started with Instagram Story ads.

If you are an IGTV creator, you probably know that you can also share a link to your IGTV video description. 

The tricky part here is that your audience may not realize that there is a link until they tap to expand the description and discover the link.

However, you can easily re-use the IGTV video and make sure a much wider audience sees your efforts by posting the video on your Instagram Stories.

Here is how you can do that:

  1. Open your Instagram Story camera
  2. Tap on the top ‘link’ icon
  3. Choose an IGTV video
  4. Tap ‘Done’

This way, your IGTV video link will be displayed as a Swipe up link in your Instagram Story. 

Once clicked, your video will open. 

We created a complete guide on how you can start with IGTV, including steps to upload and share your videos.

Another way to share your links is to set up Instagram action buttons on your Instagram profile. They will show next to your Contact and Message tabs. 

This feature is accessible to all business profiles. So if you have one, you can select various CTA copies like Call, Text, Directions, Book, Buy Tickets, Start Order, Reserve, and email buttons or support CTAs like Gift Cards, Order Food, and Donate options.

Next time a user clicks on a CTA button, they will be directed to the 3rd-party app you are integrated with to complete the purchase.

Please have in mind that you can use our free link in bio tool to navigate your followers where you want them to go for the same purpose.

To wrap up

I hope this tutorial helped you learn the best practices of using links on Instagram. 

Whatever method you choose, we believe it will drive you some traffic and improve your conversion rates. 

And if it happens to know some other way of sharing links on Insta, feel free to reach out to us, and we will be happy to add it to our list.

New Instagram link in bio tool. Sign up now, it’s free!

Create multiple links for your bios.

Easy setup · Cancel any time

Can I Add A Link In My Instagram Post?

Instagram is a social media site known for allowing its users to post pictures and Stories. But, there’s another aspect to Instagram as well.

Many users run businesses and use the social media platform for marketing. To properly market a product, users must direct others to their web pages, YouTube channels, or other sites. But, how do you add a clickable URL to an Instagram Post?

This article will teach you how to add links to your Instagram post and help with some other tips.

How to Add a Link to an Instagram Post

Posting a link to an Instagram Post isn’t as easy as one would think. Instagram limits links to protect users from spam and scams. Unfortunately, this means we’ll have to use some workarounds to our Instagram posts to get users to click links.

Add a Link to Your Bio

If you’re set on a standard Instagram post, your best bet is to add a link to your Bio. Then, let people know to visit that link in the captions of your post.

  1. You can use the hashtag, “Link in Bio,” to highlight the text making it stand out more.
  2. Then, users can tap on your profile and click on the link.

The downsides to this method are plentiful. First, the user needs to see the Link in Bio text. Next, they need to click on your profile, and then click on the link. If you have multiple links, you’ll need a Link Tree, further complicating the process.

But, there are other ways to add links to posts on Instagram.

Add a Bit.ly Link

Another option for adding a link to your Instagram post is to create a Bit.ly link and post that in the captions. There are a few drawbacks to this method, too, because your followers will need to copy and paste the link into a browser. Those casually scrolling likely won’t take the steps necessary to visit your website.

But, with a great ad campaign, this method shortens the link making it easier for your followers. Here’s what to do:

  1. Open a web browser and create an account on the Bitly website.
  2. Choose a subscription plan. If you need less than 50 links per month, the Free plan will work fine.
  3. After setting up your account click
  4. Enter your URL into the second box from the top. Then, click Create.
  5. Now, you can copy your bit. ly link into your Instagram captions.

If you have a short and simple link it’s probably best to use that instead. But, if you need to direct your followers to a longer URL, the Bitly link works better.

Create An Instagram Story

If you want the easiest solution, you’ll need to forego the Instagram Post altogether. Although a Story is only available to your viewers for 24 hours, you can add a clickable link without any workarounds. Here’s what to do:

  1. Open Instagram and tap on the Post option in the upper right corner.
  2. Tap on the Story option.
  3. Record or upload your Story. Then, tap the Sticker icon.
  4. Tap on the Link sticker.
  5. Insert your URL in the text box. Then, tap Done.
  6. Now, when you post your Story, users can tap the Sticker and go straight to your website.

If you want to keep your Story past 24 hours you can turn it into an Instagram Highlight. The Highlight will remain on your profile until you delete it.

Frequently Asked Questions

Instagram is an excellent place to market your goods and services. But, there are a lot of rules on the platform. This section will answer more of your questions about adding links to Instagram.

Why doesn’t Instagram allow clickable links?

As frustrating as it is, Instagram has a very good reason for limiting linking. Once upon a time, users could include links in captions and comments. However, this function was heavily abused with link spamming in comments and frequent hacking and misusing of profiles. Instagram has since taken a firm stance against excessive self-promotion.

Instagram reacted to the abuse of its platform by banning clickable links altogether.

What about companies that promise workarounds?

Some companies like Linkin.bio and Link My Photos promise to get working links into posts or to fashion Instagram profile pages that can support multiple links.

However, these services cost money and are typically marketed to companies that want the capability to support regular self-promotion without always purchasing Instagram ads.

Fine, How Do I Advertise On Instagram?

If you are interested in creating a linked advertisement, go to Instagram’s advertising page. You can create Story ads, photo ads, video ads, carousel ads, or collection ads.

There are three ways you can purchase Instagram ads. You can just select the posts you want to promote and promote them. You can use the Facebook Ad manager, or you can use the Instagram Partners program to get help with your Instagram advertising.

Do you have any thoughts on posting clickable links on Instagram? If so, please leave a comment below.

Links in Instagram posts: a couple of useful tricks

Promoting your business on Instagram is hard to imagine without using links. This is especially true if you have an online store and you publish products on a separate site. It is also convenient for linking the photo network with other social networks. Let's talk about links in Instagram posts: why they are inactive in the comments, and how to get around this site restriction.

Content

  • 1 How to leave an active link in a post?
  • 2 How to leave a working hyperlink in comments?
  • 3 Where can I place hyperlinks on Instagram?
  • 4 How to leave a link to someone else's Instagram profile on Instagram?
  • 5 Why do links in Instagram posts remain inactive?
  • 6 Conclusion
    • 6.1 Publication author
    • 6.2 editor

How to leave an active link in a post?

Is it even possible to insert links in Instagram posts so that they are active? No, this feature is not available on the social network. No matter how you try, this idea is unsuccessful. On the Internet they write that you can write an address using HTML, and it will work. Not really. If it was possible before, it is not now. Publishing won't help you spread the URL, no matter how you try to get around these restrictions. If you stumble across some wonderful ways on the Internet, no one, of course, prevents you from trying them, but nothing will work.

How to leave a working hyperlink in comments?

You can't add a hyperlink to a comment either. This section of the publication is essentially the same as the captions for the post. So they are subject to the same rules. The advantage of the signature is that the text of the publication always remains visible. But it is not possible to use this to distribute the site address.

Where can I place hyperlinks on Instagram?

Now a few words about where you can leave a URL at all. There are several parts of the Instagram profile where this can be done.

  1. The section "Website" about information about the page would be strange if there was no such field.
  2. Stories. This opportunity appeared not so long ago. Initially, it was only available to pages with a blue check mark next to the page name. But then this restriction was lifted and if your profile gained 10 thousand subscribers, you can use the function.

That's it, you won't be able to share the URL anywhere else. But the restriction is bypassed. For this, for example, the Linktree service is used. It helps to create a page where you can place all the links you want. It will take a couple of minutes, but thanks to this, you can, by adding a service to the "Website", expand the number of addresses almost indefinitely.

How to leave a link to someone else's Instagram profile on Instagram?

With references to other users, everything is much simpler. The answer to the question "How to make an active link to another person in the comments on Instagram?" there is. There are two ways.

  1. Create a mention by editing a post. Then an icon in the shape of a person will appear in the corner of the image, and when you click on the photo, you can see his nickname. By clicking on it, you can go to the profile.
  2. Mentioned with @. If the previous method is relevant only with your publications, this one will work just in the comments on any publication of any person.

Both of these methods are quite convenient - you do not need to search for a person's page, copy a username, and so on. Just enter the first letter and choose from the options. Everything will take just a minute. If you, of course, remember how the name of the user you want to mention begins.

Why do links in Instagram posts remain inactive?

If you've stumbled across this article, you've probably already tried adding a link to a post or in the comments. And you must have been surprised that it is not possible to paste an active URL. This is done with one simple goal - the fight against spammers. Indeed, if an active link in or under a post is not possible, why try to spread it in this way? People will be too lazy to first copy the address, then paste it into the browser. Of course, they can do it, but you have to get them very interested.

Also, of course, this restriction is introduced in order to minimize user advertising. After all, if everyone can leave such URLs, why would people buy targeted ones? Of course, it is better - you can not argue with this, the coverage will be many times greater. But still, the inability to insert a hyperlink definitely increases the need for targeting from the site, so this is quite an effective limitation.

There are also reasons why URLs inserted in seemingly correct places do not work. Let's dwell on them in more detail.

  1. You are still trying to insert the address in the wrong place. Only bio and stories, no other sections of the page you can use.
  2. You made a mistake with the spelling. Wrong letter or space that you forgot to remove, and the idea will fail.
  3. If you try to add a second address in the "Website" field, you will fail. There is room for only one link. Moreover, not for everyone - the Instagram administration can block an objectionable URL and your page along with it. In this case, it is worth clearing this field and waiting a week until your capabilities are restored. If this does not happen, contact technical support.

Conclusion

Links to sites in Instagram posts cannot be made active. This restriction is imposed for security reasons - you are protected from spammers. and to minimize user advertising. Agree, if you were the administrator of such a large social network, you would also like to minimize the advertising opportunities for users so that they purchase your targeted marketing services. But this can be worked around - use Linktree to distribute as many URLs as possible.

The best promotion service is here.

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Publication author

Links in posts on Instagram, how to insert an active link under the photo in the description

The Instagram application is a convenient, simple platform through which goods and services are promoted and personal brand recognition is formed. Increased statistics have a positive effect on the income of bloggers and commercial accounts. This helps generate customer traffic. Recently, the service provided the ability for users to add links to Instagram posts.

What is it and why is it needed

A hyperlink is an inscription with unique features. With its help, the subscriber goes to the site in the browser, and also performs a list of certain actions. An active link on Instagram will allow you to automatically switch from the program to another page in 1 click.

Url link is used in any services, programs, posts where the transition from one post, story to another is provided and works.

Active links are very popular among users, as they directly affect activity indicators.

Please note! In any case, a link to Instagram will significantly increase profile traffic, and can also point you to any allowed resource.

The Uniform Resource Locator redirects the follower to both another Instagram user and external resources.

Where can I place an active link

There are several options for placing an active link. Url is placed:

  • under the user's post;
  • in stories;
  • in profile information.

It is difficult for a beginner to place a hyperlink on the account page, so the article describes several ways to spread information.

In the profile

One of the areas where the active and single resource locator is placed is in the profile description.

Please note! The URL to another site is placed in the account 1 time.

Instructions:

  1. Open Instagram and log in.
  2. On the main page, click on the "Profile Editing" tab.
  3. Find website signature.
  4. Fill in the line - a pre-copied inscription is inserted, or written manually.
  5. Press "Save".
  6. Click Finish.
  7. Log in to account, view location URL - must be under the nickname.
  8. Check if the link is working by clicking on the inscription.

Advantages - the subscriber will immediately see the URL when entering the profile.

Disadvantages - other users from lack of information, why the hyperlink is needed, will not follow it. Because in this case there is no motivation.

Please note! When explaining the reasons for a single resource locator using posts in the feed, stories, page guests will quickly navigate through it.

The second way to put a URL in your account is to write a post. For bloggers, one mention of the organization, company in the comments to the publication is enough. This will increase the statistics of the page to which the user refers.

In stories

Instagram posts are created by interested commercial accounts to increase the activity of visitors to a particular site, a single resource locator. A great way to influence followers is to insert an Instagram link under a photo in stories. The option became available to all users in the spring of 2017.

Important! Requirements for the profile: the number of subscriptions is more than 10 thousand, the status is "business".

Step by step:

  1. Log in to your account.
  2. Select story option.
  3. Take or select a photo or video from the gallery for publication in stories.
  4. To attach a link, click on the paperclip icon located in the upper left corner of the smartphone.
  5. Enter the URL in the window that appears.
  6. Print and paste the previously copied signature.
  7. Save changes.
  8. Post entry.

Posting Stories is an effective tool to help you increase your traffic. In a recent utility update, the developers have installed a new algorithm for displaying publications in the feed. Therefore, now the posting order is formed from the profiles that the user likes the most. However, stories are displayed in the usual order - this allows you to attract the attention of other pages.

The disadvantage of this method is the deletion of stories after 24 hours. However, stories are saved in the "Relevant" section, so it is recommended to attach a "long-term link" to the section and page, and not to the product and promotion.

How to insert a clickable link

To insert a link in an Instagram post, profile description, it is recommended to follow the step-by-step instructions presented above.

It's important to avoid label spam because the app developers are strict about it. Otherwise, the account will be blocked temporarily or permanently.

Signatures for publications refer to profiles with the @ symbol. The procedure for attaching a URL to a photo in a story is discussed in detail in the previous paragraph.

So that subscribers do not complain about the account due to spamming, developers recommend setting up unique publications and attaching verified hyperlinks to them.

Why the added link does not have a clickbait

An active link in some cases does not work in the profile and cannot be used to get to the attached service.

The main reason is a flaw in the utility. Since the option appeared recently, the Instagram algorithm is not configured to process domains with Cyrillic characters. For example:

  • .rus;
  • .rf;
  • .white;
  • .ukr;
  • .bg;
  • .site;
  • .srb;
  • .online;
  • .children and so on.

The procedure for modifying the link will help you make a link to your profile.

Learn more