Since its launch in October 2010, Instagram has seen a meteoric rise to 1 billion active users, making it one of the top 4 social networks worldwide. How does that translate into terms of scale? Well, almost one-quarter of the world’s active internet users will access the app EACH month!
So how many people use Instagram right now in 2022?
In this data-driven roundup on the platform’s users and demographics, you’ll see exactly why Facebook paid $1 billion in cash and stock to buy the photo-sharing platform 24 months after launch.
People visit Instagram’s free app to connect, discover, and be inspired. These emotional ties make it the ultimate platform for brands to connect with their audience, as well as taking advantage of influencer marketing opportunities.
Let’s dive into the most jaw-dropping discoveries from one of the most popular Android and iOS apps to date:
Social networks are typically ranked and measured by the size of their active user base on a monthly and daily basis.
Monthly Active Users Definition (MAU’s): These are registered and logged-in users who visit Instagram’s App or web application within 30 days from the date of measurement.
Daily Active Users Definition (DAU’s): These are registered and logged-in users who visit Instagram’s App or web application every day.
According to Instagram’s parent company Facebook’s latest announcements, the current known number of Instagram users is 1 billion monthly active users (MAU’s) and 500 million daily (DAU’s).
In recent years, Instagram’s MAU’s growth rate has decelerated where some territories like the United States are full of users. However, they’ve still added over 100 million new user accounts year-over-year as they expand globally.
The last official release confirmed the number of people on Instagram is currently over 1 billion monthly active user accounts (200 million increase in 9 months).
The 1 billion MAUs made Instagram the 6th largest social network worldwide, with 23.92% of the world’s 4.18 billion mobile internet users access the app monthly.
Key Statistics:
Sources: (Facebook) (Statista) (Mention) (Worldometers) (WordPopulationReview) (Statista) (Statista)
After the owners Kevin Systrom and Mike Krieger changed its name from Burbn, Instagram launched a year later on October 6th, 2010, and snatched up 100,000 users in a week!
In 67 days, Instagram hit 1 million monthly users, and by February 2011, funding from investors resulted in the app getting valued at $25 million.
It took Instagram a year to hit 10 million MAU’s. Then with the launch of an iPhone app, Facebook acquired the social network after 24 months of the original release date with 30 million monthly active users.
Next up, let’s see how many of those monthly users access the photo-sharing app daily.
According to the latest DAU data, 500 million people around the world are actively using Instagram daily. Meaning, globally 1 in 8 people with mobile internet access it at least once every 24 hours, and Instagram’s daily users are higher than the population of South America.
Key Statistics:
Sources: (Facebook) (Statista) (Worldometers) (WordPopulationReview) (Statista) (Recode)
When looking at how many people use Instagram daily since launch, it’s clear to see that the abundance of new features they’ve added has made a big impact on the stickiness of the app.
If we looked back in October 2016, Instagram had 550 million monthly users with only 100 million daily users, meaning only about 18% of their user base would visit the app each day.
Fast forward to now, and over 50% of the monthly users interact with the app daily due to some impressive user-centric feature releases:
Instagram’s answer to TikTok.On August 2nd, 2016, Instagram released a ‘stories’ feature to give its users 24-hour video and photo sequences that disappear like Snapchat. In October 2016 (within two months), they had 100 million users interacting with their new stories function daily.
Parent company Facebook loves to flex on significant growth milestones publically. Eight months after launch, it was made public that Instagram stories overtook the 150 million daily active users of rival Snapchat.
Notable Instagram story DAU milestones:
In January 2019, the media sharing platform also reported 500+ million daily active users interacting with their stories feature.
It took four years for nearly all of Instagram’s daily active users to also interact with stories daily.
According to Instagram’s growth rate data, the company has been adding over 100 million new users every 4 to 9 months – This user growth rate has been consistent since 2014. However, between September 2017 and June 2018, the company had a massive 200 million increase in new user growth. From 2018 to 2019, the user growth rate reverted to a steadier 6.7%.
Below is the latest data made available in 2020 via Instagram (Facebook).
An eMarketer study estimated that Instagram’s growth in the US is slower in older age groups, while users aged 25 to 34 are joining the platform like wildfire.
Another interesting estimate they’ve made is about the US growth of the platform:
*Estimated growth data from eMarketer
As the platform has become more accessible to the world with new features like instant translation, Instagram has seen some impressive growth outside of the US.
What you have to consider with Instagram’s growth is that there are only 3.5 billion smartphone users worldwide, and so far, a whopping 28.57% of them have the app.
Below, we see Instagram’s estimated penetration rates in the top countries by the number of Instagram users.
Some developing countries have HUGE populations but low smartphone adoption rates.
Like parent company Facebook, these territories are where Instagram will see the most growth in years to come:
| Country | Total population (MM) | Smartphone owners (MM) | Smartphone penetration (%) | Instagram users (MM) | Instagram penetration (%) |
|---|---|---|---|---|---|
| USA | 329 | 260 | 79.1 | 120 | 46.2 |
| India | 1370 | 346 | 25.3 | 80 | 23. 1 |
| Brazil | 212 | 96.9 | 45.6 | 77 | 79.5 |
| Indonesia | 270 | 83.9 | 31.1 | 63 | 75.1 |
| Russia | 144 | 95.4 | 66.3 | 44 | 46.1 |
| Turkey | 83 | 44. 8 | 54 | 38 | 84.8 |
| Japan | 127 | 72.6 | 57.2 | 29 | 39.9 |
| United Kingdom | 67 | 55.5 | 82.9 | 24 | 43.2 |
| Mexico | 132 | 65.6 | 49. 5 | 24 | 36.6 |
| Germany | 82.4 | 65.9 | 79.9 | 21 | 31.9 |
As you can see below, an estimated 46.2% of all smartphone owners in the US, regardless of age, have Instagram installed on their phones. Brazil, Indonesia, and Turkey are the countries that have the highest app adoption, leaving little room for market growth.
Sources: (eMarketer) (Statista) (Statista) (BankMyCell)
In 2020, the current number of fake bot accounts on Instagram was 95 million, which means 9.5% of their 1 billion monthly users are fake profiles. Instagram’s fake bot accounts cost brands an estimated $1.
3 billion in a year in the influencer advertising economy, according to cybersecurity firm Cheq projects.
Key Statistics:
Sources: (Ghostdata) (WSJ) (Wired) (PetalCard)
Due to its media sharing nature, Instagram is a key player in the influencer economy, where people earn money, in part, for the size of your account in terms of followers.
If you’re a brand, it’s not very reassuring to know that 9.5% of your campaign spend is going on fake bot accounts on Instagram.
Parent company Facebook is excellent at taking down fake accounts on its own platform. However, Instagram is much more vulnerable to fake bot users as videos and photos go viral a lot quicker, making it difficult to crawl the platform and flag keywords or patterns of abuse.
This doesn’t mean Instagram hasn’t been fighting back, and Facebook has over 20,000 security staff that work towards identifying fake users and harmful activity on their family of products.
Instagram’s crackdown on fake bot users has even resulted in the closure of third-party fake follower services, but the war is far from over!
Next up, we look at which country has the most Instagram users.
In 2021, 87.77% of Instagram’s 1.39 billion users that can be potentially reached with adverts on the platform are outside the US. The countries with the most active accounts accessing the photo-sharing app are India with 180 million users, followed by the United States with 170 million, Brazil (110 million), Indonesia (93 million), and Russia (61 million).
This international presence, you see below, makes Instagram especially appealing to both influencers and brands for advertising:
| Country | Instagram users (MM) |
|---|---|
| India | 180 |
| United States | 170 |
| Brazil | 110 |
| Indonesia | 93 |
| Russia | 61 |
| Turkey | 50 |
| Japan | 48 |
| Mexico | 37 |
| United Kingdom | 29 |
| Germany | 27 |
According to the latest data, America is the country with 170 million users accessing the photo-sharing app monthly.
Market share wise, 17% of the 1 billion monthly active Instagram accounts are in the US, making up 46.2% of all US smartphone users.
In 2021, Instagram is currently ranked 4th out of all social media networks worldwide, with over 1 billion people using the app each month. Parent company Facebook owns four of the six top-ranked social networks (Facebook, WhatsApp, Messenger, and Instagram).
Right now, there are over 4.48 billion social media users globally. Hopefully, that will put some perspective on how dominant some of the players in the table below genuinely are!
| Platform | Active users |
|---|---|
| 2.853 billion | |
| YouTube | 2. 291 billion |
| 1.6 billion | |
| 1.386 billion | |
| FB Messenger | 1.3 billion |
| 1.242 billion | |
| TikTok | 732 million |
| 606 million | |
| Douyin | 600 million |
| Telegram | 550 million |
| Sina Weibo | 530 million |
| Snapchat | 514 million |
| Kuaishou | 481 million |
| 478 million | |
| 430 million | |
| 397 million | |
| Quora | 300 million |
The United States has 120 million users, making it the most popular country for the number of active accounts on the app.
In the US, 75% of people aged 18-24 use Instagram making up the largest group by age, followed by 57% of 25-30 year-olds.
Launching in 2010, Instagram has had plenty of time to become part of the younger generation’s lives. So much so, over half of millennial’s use Instagram, and two-thirds of generation Z, with 35% stating it’s their favorite social network.
Next up, we take a look at the current demographics of the world’s biggest social media platform.
More females than males are using Instagram. However, the users by gender are evenly split.
According to a Pew Research study of Americans, Instagram is the most popular app among 18 to 24-year-olds, with rival Snapchat coming in a close second.
Though the study did not include newcomer TikTok.
To get an idea of who uses Instagram the most, here’s a breakdown of the platforms age-related demographics among US adults:
Source: (Statista) (PEWResearch) (Statista)
According to a study by Mention, the majority of Instagram users have less than 1,000 followers.
Brands turn to micro-influencers to promote their products, typically with 50,000 to 100,000 followers.
As you’ll see below from the breakdown of users and followers, this is only 0.94% of the platform’s total population.
Ignoring Instagram’s profile as the number one followed account on its platform, the top-ranked list is like a who’s who from music, sports, and entertainment. Some celebs on the list like Kylie Jenner and Kim Kardashian enhanced their fame and income through social media platforms like this.
Cristiano Ronaldo is the most followed profile on Instagram, so much so, every 1 in 5 people that have Instagram follow him – 209 million followers at 20.
9% of the platform’s total user base.
Source: (BrandWatch) (Statista)
According to their press release, globally, people spend an average of 28 minutes a day on Instagram. That number can get split down into users aged under 25 years old, spending 32 minutes a day, and users aged 25 and over, spending 24 minutes a day on the app (on average).
The release of Instagram Stories in 2016, with features like Boomerang, and stickers have also contributed to increasing the amount of time people spend on Instagram.
Key Statistics:
Source: (Instagram) (eMarketer)
On average, the best time to post on Instagram is between 10:00 pm and 2:00 pm CDT (Central Daylight Time).
However, posting on different days of the week can considerably alter your follower’s engagement levels.
What are the best days to post on Instagram? Wednesday at 11:00 am, and Friday between 10:00 am to 11:00 am.
Here we have the most popular traffic and engagement times on Instagram, and overall you want to avoid posting on Sunday as it has the lowest user interaction out of the seven days.
*One off engagement spike outside of the standard peak times.
If you have followers split across different countries or even east/west coast of America, this can make a difference to your engagement.
The simplest way of tackling this is to use Instagram’s insights tool, the free analytics available in the app to all professional account users.
By checking this data out, you can work out what time zones the majority of your users are in, then plan your posts around that with the top engagement times I’ve added above!
Sources: (SproutSocial) (HubSpot)
The current number of people that work at Instagram is 450 employees, servicing 1 billion monthly users.
This is a small number compared to the parent company Facebook, which has over 58,600 dealing with 2.9 billion users.
By comparison, Instagram has always managed to run on a small team when compared to other popular social media players. Twitter, for example, has 6,600 employees servicing almost one-third of the monthly active users Instagram has.
Before selling for half a billion, Instagram only had 13 employees
Sources: (Vox) (Wikipedia) (Statista) (Facebook) (Twitter)
Conclusion
There you have it, that’s it for my Instagram user base statistics.
This roundup was a tough one to put together as Facebook doesn’t regularly publish as much data about the other platforms they own, even the second most logged-in social network Instagram.
Now I’d like to hear from you:
What else would you like to see added to this roundup? Or have a question?
Either way, please jump in and leave a comment below.
URL: https://www.instagram.com/
Founded: October 2010
CEO: Kevin Systrom
Headquarters: Menlo Park, CA
Total Number of Monthly Active Instagram Users:
2 billion+ (source)
Last updated: 22/02/22
1.9 billion (source)
Last updated: 28/06/21
500 million+ (source)
Last updated: 22/02/22
200 million+ (source)
Last updated: 22/02/22
6% are male.Number of monthly users (In millions) | |
*No official figures reported
S businesses claim to use Instagram for Business. 
11%.There are 2 billion active monthly users on Instagram in 2021 (Statista, 2021), having crossed the 2 billion mark in 2021, only 3 years after it crossed the 1 billion mark.
This brings it to the super-league club of other social platforms like Facebook and YouTube.
Current Instagram figures show an increase of a billion users than the total numbers in 2018. Although experts had previously expected the platform to hit this milestone in 2024, analysts attribute a big part of this massive growth to the coronavirus pandemic, which drove users to sign up for Instagram.
While Instagram is only a photo-sharing platform once only popular with teens, it has grown to become one of the most popular social media sites in the world.
Most popular social networks worldwide as of January 2022, ranked by the number of active users in millions. Source: StatistaAs of January 2022, India and the United States of America both tied at the top as the countries with the highest number of Instagram users at 230 and 160 million users each (Statista, 2022).
Based on these numbers, it is clear that the audience and reach of the platform are growing at a rapid pace in most countries outside the U.S. While the figures for the U.S do not seem to change, India recorded approximately 20 million new users between the period of October 2020 and January 2021 (Hootsuite, 2021) and then a 100 million more between 2021 and 2022 (Statista, 2021).
The other countries with the highest number of social media users besides the U.S and India are:
51.6% of all Instagram users are female, while 48.4% are male (Statista, 2021).
Distribution of Instagram users worldwide as of October 2021, by gender. Source: StatistaUnlike other major social media platforms like Twitter which have a very wide gender gap among its users, Instagram appears well-balanced and embraced by both genders equally.
More Instagram demographic insights to follow.
25–34-year-olds make up the age group with the most Instagram users at 31.2% (Statista, 2021).
Distribution of Instagram users by age group. Source: StatistaAccording to the statistics, 18–24-year-olds are the second most populous group in the Instagram usage world.
65+ year-olds make up the least number of Instagram users at only 2.2%.
The country with the highest Instagram reach in 2022 is Brunei, with 92% (Statista, 2022).
Kazakhstan might not be the country with the most Instagram users, but it is the country where Instagram reaches the highest percentage of its population: 92% to be precise.
The other countries with the highest Instagram reach in 2022 are Guam and Cayman Islands.
Instagram had a total of 170 million downloads in Q4 2021 (SensorTower, 2022).
Besides Facebook, this is one other app that has consistently maintained the top five position, with the number of downloads for the last couple of years. The numbers are quite impressive, even with the entry of other more recent apps like TikTok.
Instagram users spent an average of 28 minutes per day on the platform in 2021 (Hootsuite, 2021).
This marks a decrease of about two minutes from 2020.
Do you think you also fall under the same category?
How much time do you spend on Instagram every day?
According to Facebook (Instagram’s parent company), you can see the average amount of time you spent on Instagram within the last 7 days. Time spent on Instagram starts when you open the app and ends when you close it or switch to using another app on your device.
How to check average time spent on Instagram. Source: Marca.
comAs Instagram becomes increasingly more popular, an estimated 71% of U.S businesses claimed to use Instagram for Business in 2018 (Mention, 2018). That’s approximately 7 out of 10 businesses that use Instagram to help boost their online visibility and connect with their audiences. Today, the number is even higher.
There are more than 200 million business accounts on Instagram globally that users visit every day (Instagram, 2021). This is quite possible, as 90% of Instagram users follow at least one brand.
With a good presence on Instagram, businesses can cater to their clients’ needs much easier, as 2 out of 3 Instagram users believe the platform enables interaction with brands (Instagram, 2021).
What’s more?
It is easy for users to shop directly from the app, and approximately 130 million Instagram users tap on shopping posts to learn more about the product every month.
Another noteworthy statistic is that 36.
2% of B2B decision-makers use Instagram to research new products or services (Hootsuite/ WeAreSocial, 2020). These figures clearly indicate the power of Instagram as a crucial business tool in this digital era.
The average engagement rate for an Instagram post by a business account is 1.11%. That’s true for accounts with less than 10,000 followers. (SocialPilot, 2021).
These figures imply that for every 100 Instagram followers, you should expect at least engagement from one account. Engagement is currently the highest for image posts at 1.03%, followed by carousel posts at 0.86%. Videos receive the third-highest engagements on Instagram at 0.75%.
According to Instagram, over 500 million accounts use Instagram Stories every day (Instagram, 2021).
58% of Instagram users claim to have become more interested in a brand/product after seeing it in Stories. A further 50% of them say they have visited a website to buy a product/service as a result of seeing it in Stories.
Furthermore, 45% of Instagram users prefer to use Stories to become aware of new trends and happenings.
We shouldn’t also forget that brand stories have an 86% completion rate, according to Conviva Social Insights.
Lastly, Instagram Stories generate a quarter of the platform’s ad revenues. This year, Stories ads are predicted to bring in almost $16 billion in global net ad revenues, according to eMarketer Insights.
Net Instagram Stories Ad Revenues. Source: eMarketer (2021).These figures clearly indicate that as a business with an online presence on Instagram, it would be crucial to include Instagram Stories as a part of your content marketing strategies.
Note: Please link back to omnicoreagency.com and this page when you reference/quote the statistic.
Photo Credit: Unsplash
How many accounts can be created on Instagram The maximum number of pages that a user can register using one phone number is 5.
You can create as many new Instagram accounts as you like from one phone/tablet, BUT there is a small limit. You cannot quickly create more than 5 profiles from one device, as Instagram checks this matter.
To create an additional Instagram account, open your profile on your phone and go to settings. There are three vertical dots in the top right corner. This is what they are. At the very bottom of the list is the 'Add account' function.
What you need to do to add multiple Instagram accounts. In order to add an account, you must first log into your account. Next, click on the triangle next to the account name. And select the ‘Add account’ button.
Officially, the channel can be blocked for the following reasons: Repeated violation of platform rules after one or more warnings. Unwanted contacts for the purpose of stalking, propaganda, advertising and other unacceptable activities. Publishing fakes or impersonating another person.
General statistics Instagram Instagram has over 2 billion monthly active users (MAU). Instagram has 500 million daily active users (DAUs). Instagram images get 23% more engagement than Facebook images.
Business Rights - Only one Business Manager account can claim an Instagram account.
In the left shopping menu on our website, find the Instagram service and buy a virtual number by clicking on the "cart" icon. Copy the number and paste it into the registration field.
Get a confirmation code for the purchased number, enter it and complete the registration by coming up with a unique profile name.
To open Instagram * via VPN, you need to establish a connection in the anonymizer, then open the social network. To disable VPN, you need to turn off the function in the application or close the program on the PC. Do not rush to delete your favorite service if it suddenly stops working.
Instagram * has launched the ability to use multiple accounts in official clients for iOS and Android. Now you do not need to keep a set of different clients: a couple of taps inside the application are enough to post a photo in another account.
On the Android tab, open Settings, then tap Accounts, Add account, and Google. You will be prompted to log in with the credentials associated with your new username and password. Now you can use your work apps from two accounts.
General statistics Instagram Instagram has over 2 billion monthly active users (MAU). Instagram has 500 million daily active users (DAUs). Instagram images get 23% more engagement than Facebook images.
Business rights - Only one Business Manager account can claim an Instagram account.
Instagram * has launched the ability to use multiple accounts in official clients for iOS and Android.
Now you do not need to keep a set of different clients: a couple of taps inside the application are enough to post a photo in another account.
All Instagram stats and interesting facts you need to know in 2021. Audience, cost, development, top brands, bloggers, posts, hashtags and more.
1. Instagram is currently the sixth most popular social platform in the world (after Facebook, Youtube, WhatsApp, FB Messenger and WeChat).
2. Instagram is the 10th most visited website in the US. In January 2021, he had about 0.9 in this geobillion visits per month.
3. In 2020, Instagram was the fifth most popular in the Apple App Store.
Instagram is one of the biggest players in the social media industry. He has made a significant contribution to the development of global blogging and has become the main source of income for many opinion leaders.
4.
Instagram was founded by Kevin Systrom and Mike Krieger in 2010.
5. The current head of Instagram is Adam Mosseri.
6. Instagram is headquartered in Menlo Park, California.
7. In 2017, Instagram had 450 employees, which meant 3.5 million users per employee.
8. Instagram was launched on October 6, 2010, but the very first post was made on July 17, 2010.
The very first post on Instagram
9. In 2012, Facebook paid $1 billion for Instagram.
10. In 2018, Instagram was valued at $100 billion.
11. Instagram generated $20 billion in ad revenue in 2019.
12. In October 2020, the total number of active Instagram users was estimated at 1.16 billion . By comparison, Facebook has 2.14 billion users and TikTok has 689 million.
13. Instagram has 500 million daily active users.
14. In the US, 63% of users visit the site daily.
15. Instagram has one billion monthly active users.
16. According to research by Ghost Data, there are about 95 million bot accounts on Instagram.
17. In September 2011, Instagram had 10 million users.
18. In February 2013, Instagram had 100 million monthly users.
19. In June 2016, Instagram had 500 million users.
20. In June 2018, Instagram had 1 billion monthly users.
21. The most popular profile on Instagram is the account of Instagram itself. To date, he already has over 390 million subscribers.
22. The most followed Instagram blogger is the dedicated Cristiano Ronaldo. He has 277 million subscribers. For comparison: Lionel Messi has 198 million subscribers.
Instagram Cristiano Ronaldo
23. Seven of the ten most followed bloggers on Instagram are Americans.
24. If you remove brand accounts, the top ten most popular Instagram bloggers are as follows:
Over the past decade, Instagram and YouTube have made significant contributions to the online entertainment industry. For the most part, it is thanks to them that the “blogger” profession has appeared, since content creators can earn income from their posts and videos.
Even micro-influencers can make money online without having an account with a massive following.
25. According to research by influence.co, a micro-blogger with 10,000 followers can earn $88 per post. To earn an average income, he will need to publish posts daily.
26. A medium-sized blogger with 100,000 followers can earn $200 per post. To earn an average salary in the US, he will need to publish paid posts more than three times a week.
27. A popular blogger with a million followers can earn $670 per post. For an average salary, he would need to post an ad once a week.
28. If you remove the profile of Instagram itself from the list, the most famous brand on the social network will be National Geographic.
Instagram National Geographic
By excluding blogger accounts, you can make a list of the most influential companies on Instagram with the largest number of followers. Sports brands (especially football brands) invest a lot of money in promoting their pages on the platform.
29. Instagram accounts of famous brands:
30. Influencers dominate the individual images with the most likes. However, the image that received the most likes is the picture of the egg that set the world record in January 2019.
Most liked photo on Instagram
32. Billie Eilish hit the top 10 twice with posts about her blonde hair. It's funny for a singer who is vehemently against building a personal brand based on looks.
33. Kylie Jenner also hit the top twice, posting a photo with her newborn daughter and congratulating her daughter's father on her birthday.
34. Hashtags were introduced to Instagram in January 2011 and are an integral part of content navigation on the platform. In December 2017, users were able to follow specific hashtags to track trends and view relevant content in their feed.
Popular hashtags are used by bloggers and brands to increase followers and get more engagement on posts.
INSTAMAGHTAM PICOFTHEDAY
35. Popular in 2021 Hagestegi Instagram:
37. Instagram Global Audience Size:
As social media has become an integral part of our lives, recent user statistics show just how important the platform is to young people.
