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How do you make money off of instagram


How to Make Money on Instagram in 2022 (14 Proven Strategies)

If working hard and making money is the American dream, not working hard and making money is the Instagram dream. But making serious income using social media requires some serious strategy. Whether you’re a creator or a business, you’ll find the most success in making money on Instagram if you do your research.

Keep reading to get inspired by thirteen examples from creators and brands, and find tips for making money on Instagram that apply to everyone.

Can you make money on Instagram?

How much money can you make on Instagram?

How to make money on Instagram as a business

How to make money on Instagram as a creator

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates.

Can you make money on Instagram?

Hell yeah. In fact, helping creators make a living on the platform is a top priority for Instagram, especially as competition heats up from TikTok, Snapchat, and YouTube.

“Our goal is to be the best platform for creators like you to make a living,” said Meta CEO Mark Zuckerberg at the company’s first-ever Creator Week in June 2021.

In 2021, Instagram was the second-most downloaded app in the world. It’s the 7th most-visited website globally, the 4th most-used social media platform, and has 1.22 billion users every month. All of which is to say: that’s a massive potential audience. With an enormous and diverse pool of people who could potentially be exposed to your content, there are plenty of opportunities to earn money.

Want more proof? Grab the popcorn and watch this video from Hootsuite Labs.

(If you’re looking for more Instagram stats—you know, to rattle off at parties and impress your friends—you can find 35 of them here).

How much money can you make on Instagram?

Numbers are tricky, because creators and brands are notoriously private about how much money they’re making. On top of that, calculating income from Instagram is complicated—if you sing a song on a Reel, the sound goes viral and you get a record deal from that internet fame, then tens of thousands of people buy tickets to your concert, does that count as making money on Instagram? What if you post food videos, then provide a link to your recipe blog, and host ads on your blog that make you money?

It sounds bizarre, but that’s the way most successful creators’ journeys go. How much money you can make on Instagram depends on your credentials, audience size, engagement, strategy, hustle, and a dash of dumb luck.

Here’s how much some creators and celebs have reportedly cashed in:

$901: The average amount of money an Instagram influencer with 1,000 to 10,000 followers can make per post, according to Business Insider

$100 to $1,500: How much a creator can be paid for a swipe-up advertisement on their Instagram stories according to Brian Hanly, CEO of Bullish Studio (a talent agency for influencers)

$983,100: The amount Kylie Jenner reportedly makes per ad or sponsored content post

$1,604,000: The amount Cristiano Ronaldo reportedly makes per post

In 2021, Hype Auditor surveyed almost 2 thousand influencers (most based in the U.S.) about how much money they make. Here’s what they found:

  • The average influencer makes $2,970 per month. “Average” numbers aren’t the best to go by, since there’s so much differentiation between the highs and lows—as is referenced in the next stat!
  • Micro-influencers (accounts with one thousand to ten thousand followers earn on average $1,420 per month, and mega-influencers (accounts with over one million followers) earn about $15,356 per month.

Source: Hypeauditor

Top 5 Instagram Earners in 2022

Obviously, celebrities have a leg up in notoriety, and when they sign up for Instagram they automatically get thousands of followers. Although that is not the same for all of us, it’s inspiring to see just how much someone can make through being an influencer on a social media platform. Here are the top 5 earners on Instagram today:

  1. Cristiano Ronaldo – 475 million followers with an estimated average price per post of $1,604,000
  2. Dwayne ‘The Rock’ Johnson – 334 million followers with an estimated average price per post of $1,523,000
  3. Ariana Grande – 328 million followers with an estimated average price per post of $1,510,000
  4. Kylie Jenner – 365 million followers with an estimated average price per post of $1,494,000
  5. Selena Gomez – 341 million followers with an estimated average price per post of $1,468,000

How to make money on Instagram as a business

Being present, active, and engaging on Instagram (and keeping up with trends) is one of the best ways to find business success on the platform in 2022. Here’s how to do it.

1. Promote special offers

The online audience is a sucker for a good deal (and Instagram users love to buy stuff: 44% of Instagrammers say they use the app to shop weekly).

Use Instagram to showcase all the great things about your company—specifically, anytime you’re having a sale. Not only does posting your sale, promo code, or special offer on Instagram advertise a sale to your followers, but it also makes the information easily shareable.

This holiday sale post from clothing brand @smashtess has lots of comments that are just people tagging their friends. It’s an awesome way to promote the sale and also have the sale shared organically.

View this post on Instagram

A post shared by Smash + Tess (@smashtess)

2. Set up countdowns to new launches

You can use Instagram to give your followers a sneak peek of new releases, launches, or product lines—and using the “Countdown” or “Reminder” functions, you can provide potential customers with a simple way to flag when those new products will be available for sale. This creates some hype around your offer, and once the release happens, users get a notification reminding them to check out the goods (and, hopefully, check out the goods).

3. Set up an Instagram Shop

Instagram Shops are a direct method of making money off of the app. Users can buy products using the platform’s native e-commerce tools, and it’s easy to set up a shop.

Instagram shops are an impulse buyer’s best friend (or worst nightmare, depending on how you look at it). Your shoppable products or services will show up in your followers’ news feeds, along with regular posts.

Hosting an Instagram shop is also a great way to provide quick customer service to folks who use social media (basically everyone—75% of the global population over the age of 13). Customers can DM you or comment on posts to learn more about your brand. (Hint: if you’re feeling overwhelmed in your DMs, consider using a chatbot to support your customer service team.)

When you post something with a buyable item, the little shop icon will appear on the post, letting viewers know that it’s available for purchase.

Home goods store @the.modern.shop uses shoppable tags in many of their posts.

4. Schedule shoppable Instagram posts with Hootsuite

You can create and schedule or auto-publish shoppable Instagram photos, videos, and carousel posts alongside all your other social media content using Hootsuite.

To tag a product in an Instagram post in Hootsuite, follow these steps:

1. Open your Hootsuite dashboard and go to Composer.

2. Under Publish to, select an Instagram Business profile.

3. Upload your media (up to 10 images or videos) and type out your caption.

4. In the preview on the right, select Tag products. The tagging process is slightly different for videos and images:

  • Images: Select a spot in the image, and then search for and select an item in your product catalog. Repeat for up to 5 tags in the same image. Select Done when you’re finished tagging.
  • Videos: A catalog search appears right away. Search for and select all the products you want to tag in the video.

5. Select Post now or Schedule for later. If you decide to schedule your post, you will see suggestions for the best times to publish your content for maximum engagement.

And that’s it! Your shoppable post will show up in the Hootsuite Planner, alongside all of your other scheduled content.

You can also boost your existing shoppable posts directly from Hootsuite to help more people discover your products.

Note: You’ll need an Instagram Business account and an Instagram shop to take advantage of product tagging in Hootsuite.

Try Hootsuite free for 30 days

5.

Set up a chatbot

An easy way to provide excellent customer service and make sales through direct messages is to set up an Instagram chatbot. A chatbot is integrated directly into your Instagram account and website and can answer any frequently asked questions from your followers. If the question is too complicated for the conversational AI chatbot, then it will automatically pass the inquiry to a real live member of your team.

And how can a chatbot help you earn on Instagram? Simple!

An Instagram chatbot can recommend products in your shop, directly to your customers within the chat, leading to faster and more streamlined sales.

If a customer inquires about what color foundation you have in stock, the chatbot can serve up three different options that the user can quickly add to their cart without ever leaving the platform.

Source: Heyday

Get a free Heyday demo

6. Partner with creators

Influencer marketing allows you to share your company with the creator’s audience (and the creator also gets a spotlight for your audience—it’s a win-win).

When you’re researching folks to collaborate with, make sure you pay attention to their content and values: you want to pick someone who has goals that align with your own, so the partnership makes sense to customers and doesn’t seem like some oddball marketing scheme.

For example, it makes sense for a plant-based bakery to partner with a vegan influencer (more sense than Bill Nye partnering with Coca-Cola, that’s for sure).

Try to collaborate with creators who would be likely to try and/or like your products, anyway—for example, dancer @maddieziegler has long had a partnership with activewear brand @fabletics. You can offer the creator money, goods, or an affiliate deal (more info on that in the “Join an affiliate program” section of this post, just above!) in exchange for posting about your company.

View this post on Instagram

A post shared by maddie (@maddieziegler)

7.

Partner with other businesses

Like partnering with creators, partnerships with other businesses give folks on both sides of the deal an opportunity to interact with a wider consumer base. Try contacting other businesses like yours and hosting a contest or giveaway—it’s an excellent way to gain followers and tap into a new audience.

This giveaway from @chosenfoods and @barebonesbroth requires entrants to like and save the post, follow both companies, and tag a friend in the comments. Both brands are building their audience—followers just waiting to be converted into consumers.

View this post on Instagram

A post shared by Chosen Foods (@chosenfoods)

8. Straight-up advertise

Hey, the basics still work. Advertising on Instagram is one of the ways you can make money on the platform and actually track your progress. You can turn any post into an ad by boosting it, and your Instagram analytics will tell you how much of a difference the boost made.

How to make money on Instagram as a creator

Even if you don’t have a “business” in the conventional sense, there are lots of ways you can use Instagram to make money as an individual. With a solid following and clear niche, you have influence—and can be an influencer.

1. Partner with brands

Partnering with brands is likely the most well-known way that creators can make money on Instagram. Find a small or big brand that aligns with your values (that part is important—partnering with a brand that has nothing to do with your regular content, or even directly contradicts your regular content, will make you seem inauthentic).

Partnerships with brands can take many forms: you might be paid to make an Instagram post that features a specific product or be offered free products in exchange for content. To get started, try making a few posts that feature some of your favorite things—restaurants, skincare, whatever feels true to you—for free. You can then point to those posts as examples when you’re reaching out to brands.

Lots of makeup and beauty influencers participate in these kinds of brand deals. Here’s an example of a paid partnership post from creator @mexicanbutjapanese for Nordstrom.

 

View this post on Instagram

 

A post shared by Mexicanbutjapanese (@mexicanbutjapanese)

Hint: when you’re participating in a paid partnership or sponsored post, be transparent. Use hashtags, mark the post as sponsored, and be clear about the partnership in your captions. Not following Instagram’s branded content guidelines can result in posts being removed—plus, it’s sketchy.

2. Join an affiliate program

This is related to brand partnerships, as joining an affiliate program still requires you to connect yourself to a business that sells specific products or experiences. Affiliate programs essentially pay you to market other people’s products (so again, you want to make sure that the products you’re highlighting align with your values). If your followers buy something from the brand through you—usually using a specific link or discount code—you get paid.

This nail artist is an affiliate marketer for a nail polish brand—when followers use her discount code to buy the nail polish, the creator makes money.

3. Enable Live Badges

For creators in the U.S., Instagram’s Live Badges is a method of making money directly through the app. During a live video, viewers can purchase the badges (which cost between $0.99 and $4.99) to show their support.

To turn on Live Badges, go to your Profile and tap Professional Dashboard. Then, enable monetization. Once you’ve been approved, you’ll see a button called Set Up Badges. Tap that, and you’re good to go!

Source: Instagram

If you’ve enabled Live Badges, make sure to mention it when you go live (remind your followers that if they’d like to show their support with money, it’s easy to do so!) and express gratitude when someone purchases a badge. Saying thank you goes a long way, and will likely encourage other people to pitch in.

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates.

Get the guide now!

4. Sell your merch

Using Instagram as a marketing tool for your other revenue streams is a great strategy for moneymaking. If you’ve curated your personal brand enough to have a certain look, logo, catchphrase, or anything else that’s recognizably you, consider selling merch that’s splashed with that extra sparkle (you’re brand). You can make money from sales—plus score some free advertising when your followers start walking around with your name on their sweatpants.

Drag queen extraordinaire Trixie Mattel sells branded merch and uses Instagram as a platform to advertise.

View this post on Instagram

A post shared by Trixie Mattel (@trixiemattel)

5. Link to your blog or vlog

Selling advertising space on your own website—or making money from Youtube—can be super lucrative, and you can use Instagram to direct your followers to that external site (hint: use a link tree to make the most of that link in your Instagram bio).

Here are some quick examples:

  • Foodies who post pictures of food they’ve made and also have a blog where they post full recipes
  • YouTubers who post highlights of their vlog on Reels, then provide a link to their Youtube channel for the full video
  • Fashion influencers who post their outfits on Instagram and link to their website, where they share where the clothes came from
  • Outdoor adventurers who post gorgeous landscapes and link to their blog where they detail the best road trip routes

Food blogger @tiffy. cooks posts videos of her making food on her blog, and links to in-depth recipes in her bio. The recipes live on her blog, which also hosts posts that contain affiliate links.

View this post on Instagram

A post shared by Tiffy Cooks 🥟 Easy Recipes (@tiffy.cooks)

6. Offer paid tutorials or masterclasses

This is similar to linking to a blog or vlog, but instead of making income indirectly (through businesses advertising on your page or Youtube ads), your followers are directly paying you for a service you’re providing.

If you have a particular area of expertise, you could offer an online masterclass that requires a paid ticket. This method of moneymaking is common for fitness influencers, who may post short workouts for free and then link to a full training routine that you need to pay to access.

Film colorist @theqazman offers quick tips on Instagram, but also hosts ticketed masterclasses. This way, his content still appeals to a wide (non-paying) audience, but folks who are serious about learning the ropes will pay him for a full lesson.

View this post on Instagram

A post shared by Qazi (@theqazman)

You can also offer tutorials or masterclasses for free and simply ask followers to tip you if they have the means—that’s the method athlete @iamlshauntay uses. Her link in bio directs followers to ways they can pay her for her work if they’re able to. This is a good technique to use if you’re looking for maximum accessibility: there’s no financial barrier to your content, but there’s still a clear way for your audience to pay you if they want to.

View this post on Instagram

A post shared by Latoya Shauntay Snell (@iamlshauntay)

 

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How to Make Money on Instagram: 5 Ways for 2022

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If you’re looking for ways to make money on Instagram, consider sharing more than just your photos and videos. Share your audience.

Companies are attracted to dedicated communities on the social networking app, even ones that number in the low thousands. If your followers fit the profile of consumers that a brand is trying to reach, you may be able to make some money. Not interested in going the influencer route? Try selling your own products.

There are five main ways to make money on Instagram:

  • Get sponsored

  • Promote your business

  • Sell your items

  • Earn badges

  • Monetize your videos with ads

Here’s what to expect when it comes to getting paid on Instagram, plus tips for success.

How much do Instagram influencers make?

The top five Instagram influencers as of April 2021 have over 200 million followers each and include Cristiano Ronaldo, Ariana Grande, Dwayne Johnson, Kylie Jenner and Selena Gomez, according to Search Engine Journal. While the money these Instagram superstars can make is astronomical, the income people who aren’t celebrities can make is not necessarily chump change.

Influencers with a million followers can earn somewhere around $670 per post, the search marketing website says. A content creator on Instagram with 100,000 followers can earn about $200 per post, while someone with 10,000 followers can make about $88 per post.

So, the formula is: more followers + more posts = more money.

How many Instagram followers do you need to make money?

With just 1,000 or so followers, you can make money on Instagram. Neil Patel, a widely known digital marketing specialist, says the key is engagement — followers who like, share and comment on your posts.

"Even if you have 1,000 followers who are engaged, the potential to make money is there," he writes on his blog.

With an enthusiastic fan base, no matter how small, "brands are willing to invest in you because of the profitable actions you’ll drive through your account," Patel adds.

5 ways to make money on Instagram

1. Get sponsored

Creating sponsored posts or stories is the primary way Instagram users can cash in on their account. For example, if your feed is focused on images of your dog on hikes, an outdoor gear company may want to pay you to post a photo that includes its product in the picture.

How to get sponsored on Instagram

So how do you find a sponsor? In some cases, potential partners will reach out to you. But if you don’t want to wait to be approached, check out companies that can help you find and work with brands.

Seek out a service

Which business you use depends on your needs. There are agencies you work with directly, like The Mobile Media Lab, and marketplaces that connect you with partners, like Influicity. Other services can help you manage all your partner relationships, like Aspire.

Be authentic

When searching for partners or deciding between different offers, aim for stuff you and those you influence would actually use. Followers of your pet are more likely to trust your opinion about a trail backpack for dogs than gourmet cat food. Don’t bother with products you don’t like. If your dog would tear apart an “indestructible” toy in an instant or bites off every sweater you’ve put on her, there’s no reason to recommend these things to others.

Find brands that fit as specific a niche as possible. Fans of your outdoorsy dog may look for many opinions on dog stuff in general but will really trust you to know which protective booties work best for the winter.

Keep in mind that sponsored posts and stories on Instagram are held to the same standard of truth in advertising as any other form of marketing. Make sure to include a disclosure in each paid post and story. You’ll do this by setting up branded content in your account settings then tagging your business partner.

2. Promote your business

There are other ways to use Instagram to make money. You can set up a business account to grow your business. For example, if you have an Etsy shop where you sell your crafts or a food blog that generates advertising revenue, a professional-looking Instagram account could provide a promotional boost. (This is also a common way to make money on TikTok.)

You can link to your Etsy or website in your profile or highlight one specific product in your bio section to direct more people to it. If your account is approved for Instagram Shopping features, you can tag products to promote your stuff directly.

Set yourself up for success

Take well-lit photos of products you’re trying to sell or projects you’re promoting and make them findable. Create your own hashtag and check out which ones competitors are using. Encourage your clients to post pictures with your stuff and tag you in them.

You can also use Instagram’s insights feature to learn about your audience. You can see how many eyes are on your post, as well as statistics about people's age range and gender.

The app’s resources also help you find and connect with new customers. Pay some money to promote posts that you want more people to see. You can also add a button to your profile that links to an email address or phone number so interested parties can contact you easily

3.

Sell your castoffs

Maybe you don’t have a business to promote, but you often sell your old clothes and accessories on websites like Poshmark. Instagram can boost your pool of buyers.

Present and photograph your clothes and other things in an appealing way and include as much detail as possible in the caption. Brand, size, condition and age of each item are all good things to note. If you’re looking to sell one item in particular, link to it in your Instagram bio. If not, just link to your Poshmark or other seller profile. Many Instagram sellers use #shopmycloset to hawk their wares.

4. Earn badges through Live videos

You can earn money directly from your audience when you share real-time videos with Instagram’s Live feature. As you showcase your talents, products and so on, viewers can buy badges, which are essentially tips, to show support. Badges cost $0.99, $1.99 or $4.99. You’ll see heart symbols next to comments from people who’ve purchased them.

Promote your upcoming Live video sessions through posts or stories to get the word out beforehand. Then, try using the Q&A feature or give shoutouts to commenters while you’re broadcasting to boost engagement — and hopefully, badges.

5. Monetize your videos with ads

Another way to get paid: Allow brands to run ads during your videos. To set it up, head to your creator account settings and enable the monetization option for in-stream video ads. Then, post videos as usual.

The amount you earn depends on how many views your video gets in the feed. You’ll receive 55% of the revenue generated per view, according to the Instagram for Business website. Payments are issued monthly.

However, you won’t get paid if your videos don’t meet the requirements. For example, videos need to be at least 2 minutes long to earn money. Instagram recommends aiming for 2 to 4 minutes in length.

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About the authors: Max Ramirez is a former consumer-finance writer for NerdWallet. Their work has also appeared in USA Today and MarketWatch. Read more

Hal Bundrick is a personal finance writer and a NerdWallet authority in money matters. He is a certified financial planner and former financial advisor. Read more

On a similar note...

How to make money on Instagram: all the ways

How to make money on Instagram* from scratch? You can become an SMM specialist and set up Instagram ads for your clients*. Or maintain their profiles so that they receive new orders - money is paid for all this. But it is much more interesting to maintain your profile and earn income.

Yes, someone keeps an account "for fun", and someone - to earn money. We tell you exactly how you can earn money on Instagram * on your profile, how much you can receive and what you need for this.

Ways to make money on Instagram*

Sell ads

The most obvious and common way to make money from your Instagram profile* is to sell ad integrations. You can do this in different ways:

  • mention the account in the next post or story;
  • talk about the product, just show it or mention that you use it yourself;
  • place a link to the advertiser's website in the profile description or stories;
  • to agitate to do something or express "one's" opinion in publications, and so on.

Advertising can be anything. For example, many bloggers said that they would go to the polls themselves and called on the audience to do so. Some campaigned for amendments to the Constitution of the Russian Federation and also received money for this.

Usually an ad on Instagram* looks something like this: a blogger shows a product and links to a profile where you can learn more about it

Advertisers will pay you not for the number of people who came from you, but simply for the fact itself advertising placement. But at the same time, they will track the results, and if they don’t like them, they are unlikely to contact you again.

And to tell advertisers that you are ready to place ad integrations, you can create a second account on Instagram* and leave a link to it in your profile description. Or indicate there a phone number or email address where you can be contacted.

An example of how you can leave contacts for communication about advertising integrations

And if there are not many subscribers yet, but you want to earn money right now, it is better to additionally register on the blogger exchanges: on Epicstars, LabelUp and others. Advertisers can look for bloggers with a small audience there, and you can get clients from both your Instagram profile* and exchanges.

Traffic arbitrage

It's like advertising integrations - you also have to promote some product or product. But the earnings scheme is arranged a little differently:

  • traffic (people) will have to be directed directly to the advertiser's website, and for this - place a link in the description of the main profile or create an additional account and first promote it;
  • you will be paid not for the very fact of placing an advertisement, but for the targeted actions of users who clicked on it: for example, 2% of the order of all those who came from you.

The more loyal the audience is and the more purchases (orders, registrations) it makes, the more you earn.

Traffic arbitrage may look like this: a person offers to get a card with a favorable service, and he is charged money for each card issued

To be able to earn money in this way, you need to look for advertisers who are willing to pay according to a similar scheme. This can be done in CPA networks: this is the name of the "catalogues" of affiliate programs. The largest CPA network in Russia is Admitad: M.Video, Lamoda, OZON and other brands offer their programs there.

Optimal Instagram* is suitable for making money on the following products:

  • Goods for beauty, fitness, weight loss.
  • Gadgets, fashion novelties, accessories, various wow-goods. Everything from which it is easy to make a beautiful picture and is designed for an impulse purchase.
  • Offers for training or employment of students and recent graduates.

Accepting donations

In practice, this way of making money on Instagram* is rarely used. The bottom line is that you simply accept donations (voluntary money transfers) from subscribers. They can throw off money for different purposes: buying a new computer, overexposure of a sick animal, restoring a passport.

People are more willing to donate to people who really need help: those who find themselves in a difficult situation, get sick or organize a pet shelter

at DonationAlerts. If you make a link, people will be able to transfer money to you in different ways: from a card, from a mobile account or from electronic wallets.

Selling services

One of the most popular ways to make money on Instagram* is selling your services. Many manicurists, SMM specialists, psychologists, cosmetologists and other specialists promote their profile in order to receive orders from there. Tarologists, business coaches, English teachers are not far behind - the list can be long.

This is what the profile of a specialist who sells his services on Instagram looks like*

In order to sell services and make money from it, you need to be able to create high-quality interesting content, communicate with the audience, and work out objections.

Sale of information products

Another opportunity to make money, which famous bloggers often resort to, is the sale of their own information courses. You can teach your audience something you know yourself: promote your Instagram profile*, bake delicious cakes, sew handmade soft toys, and so on.

Elena Blinovskaya, for example, runs a wish-fulfillment marathon and has already sold an information product to more than 150,000 people time. Despite the fact that in an interview Sobchak did not show Elena Blinovskaya in the most favorable light, the subscribers of the information businesswoman supported her.

To make money selling information products, you need a loyal audience that will trust you. And for this, pumping a personal brand is important - it is it that allows you to create an image of an expert in the eyes of users and increase loyalty to you.

Sale of merchandise

Merch is a product with the symbols of a certain brand, person, team, and so on. You can sell merch immediately if you are engaged in the production of some goods. In this case, you will first create a profile, then you will recruit an audience.

Designer Olga, for example, sells her dresses all over the world, and additionally offers a franchise.

You can do the opposite - gain an audience, and then offer them to buy a hoodie or dress with a pattern that you personally made. Your fans will certainly want to get some kind of product that will help them "join" you. True, you will have to look for someone who can produce these goods.

An example of how a blogger first got subscribers and then created his own merch

Many bloggers release something of their own: they create production from scratch or negotiate with factories to release goods with certain symbols. Media personalities sell clothes, accessories and even cosmetics and perfumes under their own name.

Oksana Samoilova sells a whole line of different cosmetics

Draining traffic to other sites

Another indirect way to make money on Instagram* is to attract followers to other sites. Where direct monetization is available or where you also earn by selling services, goods or accepting donations.

For example, you can leave a link in your Instagram profile* to a YouTube channel. Some users will subscribe to you there and watch the video, and you will be able to connect to the YouTube affiliate program and get paid for showing ads in your videos to users.

Artists often do this: for example, Alexey Vorobyov also drives traffic on YouTube

Shop on Instagram*

Instagram Shopping is the integration of an e-commerce store into your Instagram profile*. This is the only way to sell directly to subscribers through posts, stories, the Browse tab, and the Store tab. Shoppers can check the price of an item on the app and then go to the store with the click of a button.

Let's say you represent a clothing store on Instagram* and want to promote your brand. Simply upload a photo of a model wearing your outfit and Instagram* will allow you to tag up to five products per post or up to 20 products per carousel. You can also use stories and videos.

For example, Clever publishing house sells children's books on Instagram*

Read more about the nuances of work and settings in the article "Instagram* Shopping - how to set it up in 2021".

Photos for sale

Instagram* is basically a photo-sharing app. And photos are assets that can be licensed, printed, and sold in a variety of ways.

If you have cool photos, you can put them on marketplaces where brands and publishers can license them. For example, 500px or Twenty20.

Another option is to sell your photos as prints on other products such as posters, phone cases, pillows. All you need is to find a suitable service that will not only make the desired print, but also take care of the delivery. You will only have sales. There are such organizations in almost every more or less large city.

Daniel Arnold, a Brooklyn-based photographer, went from $90 to $15,000 in one day, according to Forbes. At that time, Arnold had a little over 20,000 subscribers. Now there are 329,000 of them.

One of Arnold's popular photos

Brand Ambassador

Unlike a blogger who sells many one-time ad integrations, an ambassador works with the same brand for a long time.

Most companies benefit from establishing a long-term relationship with an influencer who regularly promotes the company in a positive way. The fact is that most often an opinion leader who becomes a brand ambassador already uses the company's product or a similar one, or broadcasts in a certain niche. He has an interested target audience who will not be surprised that a blogger supports and recommends a particular cosmetics or coffee variety.

What brand ambassadors do:

  • Give away free products in experimental campaigns.
  • Broadcast speeches at conferences or stores to promote the brand.
  • Interaction with consumers on your page.
  • Increasing brand awareness. For example, a blogger wears branded T-shirts, caps, suits.
  • Post quality content to increase user engagement.

Sale of AR masks

Augmented reality (AR) filters are various effects that are superimposed on what your camera shows.

Facebook's* Spark AR Studio platform allows users to create their own interactive augmented reality filters. They can be used in Instagram* and Facebook* Stories, as well as in Facebook* Messenger and Video Chat Portal with Friends.

Such masks can be sold to various brands, because AR masks are useful because:

  • They help to emphasize the individuality of the brand, stand out from the competition.
  • Communicate with the audience. Interactive elements in Stories increased 3-second views 9 out of 10 times, says Facebook*, and 60% of businesses use them to increase monthly engagement.
  • Allows users to "try on" a product before buying or "wear" branded clothing.
  • Increase brand awareness. An AR mask can be a company logo or mascot. And if the filter is not advertising, it will be displayed in the effects gallery, where it is available to anyone. In addition, when users take a selfie with a brand's AR mask, their followers will learn about the company.
Mercedes logically uses cars in AR filters. But there are masks from designer @ johwska . She added a beautiful glossy effect on her face

Instagram augmented reality filter skills* can make good money.

It's all about making money on Instagram* from your account. I will not consider the option of how to make money without investments on likes, subscribers and views - it takes a lot of time and brings very little money, and this type of income is not pleasant to me. Most often, it harms business, spoils statistics, helps scammers advance, and algorithms do not like it.

How much you can earn on Instagram*

Everything will depend on the quantity and quality of your audience. The more people follow you, the more you can charge for one ad integration or the more donations you can get. In the case of advertising integrations, you set the prices yourself.

A blogger with just over 500,000 subscribers charges 25,000 ₽ for one advertising integration

Those with more than 1 million subscribers can charge from 100,000 ₽ for one advertising post. And media personalities like Olga Buzova, Natalya Rudova, Nastasya Samburskaya can charge 200-300 thousand rubles for one post.

If you make money by selling information products, merchandise or services, everything will depend on how many people buy your product. But with a large audience, the amounts are impressive. For example, let's calculate the earnings of Elena Blinovskaya.

She herself says that she received more than 150,000 reviews, which means that there were no less sales. The cost of the marathon is changing: let's take 3,000 ₽ - the amount that is most often mentioned in reviews. It turns out that Elena earned about 450 million rubles for the entire time the marathon was sold. Yes, she spent time creating it and is now spending money on supporting the information product (hiring employees), but the amount itself is impressive.

In general, more than 2.6 million people subscribed to the marathon page - sales can be much higher

How much money you earn on Instagram * depends only on how you invest in the development of your account, and how many audiences you gain. The more loyal subscribers you get, the more income you can get from one way of earning. And you can use several - for example, advertise someone's services and sell your information product at the same time.

How to get your first sales in social networks, we tell on the online course for beginners "First Orders on Instagram*". The course is suitable for anyone who wants to earn money by promoting their services or product on an online platform.

What to do to earn a lot

Promote your profile and get a lot of followers: the more the better. There are two ways to go:

  • gain an audience quickly with the help of advertising from bloggers;
  • make interesting and high-quality content and gain subscribers slowly.

Content is needed even if you want to use paid promotion: after all, people will follow you only if they like your account. It's just that with the help of advertising you will get followers much faster than with organic promotion.

You will find all the necessary tools for content production in one application, which will save a lot of time to promote your business. Auto-posting, photo and video editor, story builder, post analytics, teamwork opportunities - this and much more is in SMMplanner.

You will be able to work faster and more efficiently - get more done in the same amount of time. Register using the link and you will have 14 days of access to the professional tariff "Initial" instead of the standard week. Explore the possibilities, then choose the appropriate tariff or use the free version of the service - it depends on your needs.

There is another way - a quick and free recruitment of a new audience through hype. So Diana Shurygina, Ekaterina Didenko and Daria Zoteeva (Instasamka) became popular. The only question is what is the price of their popularity: hype will bring subscribers, but not a loyal audience. Because of black PR, subscribers, advertisers and those with whom the blogger did joint projects may turn away. This was the case with Daria Zoteeva, when, due to another scandalous trick, Klava Koka refused to cooperate with her, and her voice was replaced with another one in the cartoon “100% Wolf”.

Promoting your profile on Instagram* requires a lot of time, effort and nerves. We have collected materials that can help attract loyal followers:

  • 9 ways to promote on Instagram for free*
  • 8 free social media contest services
  • Post idea generator

Decide for yourself which promotion method to use. The most important thing is to gain the first few thousand subscribers. Even with 1-2 thousand followers, you can start earning and investing in the further development of your account in order to get more audience and, accordingly, earn more.

The article has been updated. First published: March 26, 2021

How to make money on Instagram - InstaZOOM

Contents

A guide to 6 ways to use Instagram quickly, easily and effectively How to

Make money with Instagram How to make money on Instagram effectively? The article below shows you 6 ways to make money online on Instagram quickly and easily with help tools to help you achieve the results you want. Let's find it with Instazoom.mobi out!

What is Instagram monetization?

Making money on Instagram is usually about customizing your personal page with beautiful, unique photos and videos, content that sends a clear message to reach a lot of people and thus increase your income. A personal page with a large number of followers, the opportunity to make money on Instagram is within reach. They are paid by companies, brands and marketing teams who use their influence and popularity on Instagram to promote their product or service.

According to Smartly.io, by 2020% of businesses will spend half of their marketing budget on social media advertising in 50 years. Of these, 29% of companies focus on their Instagram ad campaigns, followed by Facebook (36%).

So why should you make money on Instagram? Instagram is known as an amalgamation of countless celebrities, KOLs (Key Influencers), Influencers... Above all, they have a huge income from knowing how to make money on Instagram from millions of people. Follow articles and participate interactively. Instagram gives them the opportunity to reach the largest group of users, which are women (18 to 34 years old), who have high shopping needs and update trends very quickly.

This shows that these numbers are too impressive. If you are a person who owns, runs and blogs an online business, you have clearly seen the opportunity to make money on Instagram, right?

If you love the interaction on Instagram, have a lot of followers on your account, and are willing to put in the time and effort to build it, there's no reason why you shouldn't start making money in dollars a month.

6 ways with Instagram

Earn money "How can I make money on Instagram?" Probably many people have a question. Here are a few ways you can apply.

Selling photos is the easiest way to make money on Instagram

Make offers: Foap.com, Twenty20.com, 500px.com.

If you have beautiful photos on your Instagram account, selling them is something to be imagined.

If a photo lover takes you with a mobile phone with high quality photos and posts you on Instagram, there are plenty of companies and organizations willing to use it to pay them for their brand.

As mentioned earlier, Foap.com is a respected and widely used online photography marketplace that allows you to monetize beautiful exclusive photos. Simply sign up for a free account, create a new user profile, build your image portfolio to attract buyers, and view paid "orders" for businesses to see.

Earn commissions with affiliate marketing

recommended tool for: Peerfly.com.

If you have an Instagram page with over 10.000 followers, join affiliate marketing right away. By sharing the product links of the brands you work with on your personal Instagram page, you will earn an attractive commission when customers successfully purchase products from the link you shared. Your task is to choose the right product, get an affiliate link, use a link shortener (like bitly.com) and place it in the article.

At this time, not everyone can link to an Instagram article or story, only an account with 10,000 followers or more with a green checkmark, verified as a celebrity or representing a major brand. If you do not meet the above conditions, you can use hashtags or mention the brand name in the biography (biography), articles (tag).

The areas where you can make money on Instagram are fashion and beauty. In addition, if you are a "moving" person, you can also advertise tours, new "check-in" locations, hotels, flights, and more.

With goods from foreign markets, huh? You can refer to a website that provides an affiliate marketing platform - ClickBank. You sign up for an account, then select potential products, and pay Instagram account holders more followers to promote their affiliate link.

Posting sponsored posts is the fastest way to make money on Instagram,

Posting sponsored posts is a term many marketers use on Instagram and often referred to as shoutouts. If you are an Instagram influencer with tens of thousands of followers, likes and comments within minutes, you can sell shoutouts to businesses to promote your brand to the masses.

The fastest way to contact a company's marketing department is to use the Mobile Media Lab tool, a platform that brings together influencers and advertisers. If chosen by The Mobile Media Lab, you can easily earn hundreds to thousands of dollars from a single post that mentions major brand products.

To do this, you need to find out about a group of followers on Instagram who are passionate about travel, cooking or fashion. Then, be careful and consistent in your postings and images according to the brand and product you are trying to reach.

If you want to grow in the long term, you need to develop a niche page (themes target a small market segment but with potential different from competitors), find ways to increase subscribers, organize and manage content, manage content, and interact with users .

Your appearance is good. You will be actively searched for as inspiration for weight loss, skin beautification, healthy lifestyle, fashion brands, skin care, weight loss products, etc.

The most common formula we put together from a lot of sponsored Instagram posts is photos (or videos), descriptions + hashtags + brand tags. You are paid for publishing these articles.

Below is a sponsored merchandise that Huyentxo made for the BioClarity brand. In the description, Huyentxo shares an exclusive 50% discount code for those who shop online.

Buy Shouts

Suggestion Tool: Shoutcart.com.

If posting sponsored articles is called selling shouts, buying shouts is a way to make money on Instagram if you own your own product as a person and want to ask an influencer to promote it widely so everyone uses White.

. It's also the way many big brands or sellers on Instagram use to connect with potential customers, saving a lot more on ad spend than posting ads on Instagram.

The steps to buy Shoutouts follow the following process:

  • You will find pages that have a target audience of customers interested in the niche they are selling.
  • Send a direct message (mailbox) or email based on the bio contact on the Shoutouts sales page to share the contents of product promotion, release time and price negotiation.
  • A site owner selling welcome messages will post a message or the content management team will take care of it if the account is large.
  • Advertisements often use words such as "sponsored by..." or use the brand name directly to link to the brand page.

Learn more about how to download avatar images from Instagram users through the website https://instazoom.mobi/

Instagram accounts

Selling Instagram accounts is similar to buying and selling fan pages on Facebook . This form of monetization attracts a large number of Instagram users on a daily basis.

You can create accounts ranging from small to medium to large subscribers to sell to parties that need to use them. Currently, according to our research, the selling price usually depends on the following factors.

  • Niche markets such as: slimming products, skin care aids (massager, cleanser, etc. ), make-up, etc.
  • Number of page followers, interaction rate per article in the current account.
  • Whether the page tracking audience file matches the topic of the product the seller wants to buy.
  • ...

Once you have experience with an account with a large number of followers, you will receive orders 2-3 months in advance.

Build mailing lists

Suggestion tool for: Mailchimp.com.

Collecting email campaigns is one way to make money on Instagram. Collecting email is just the first step to making money from those emails. Once you've built an email list, you'll segregate potential customers, send them links to branded products, even your own, that they might be interested in, and buy them.

To help you do this as quickly as possible, we're rolling out Mailchimp, a website that allows you to collect up to 2,000 free email subscribers, create landing pages and email templates exactly the way you want. . Once the landing page is set up, simply copy and paste the affiliate link to your Instagram page to make money easily and effectively.

If you want to expand your engagement and make money effectively on Instagram beyond just a list of 2,000 email addresses, you need to subscribe to Mailchimp's premium plan.

Instagram earning tips

Instagram is now considered a “happiness market” where everyone has the opportunity to earn money. However, in order to make money on Instagram effectively and successfully, you need to consider the following factors.

Select content that is in the trending niche

Take over Instagram with the feature that each topic has content with extremely high viral potential. After sharing the money earned on Instagram, this social network has focused on visual content (this term refers to engaging, visually appealing content), such as videos, 3D images, quotes/memes, lookbooks, etc.

So if you're not a KOL, your focus should be on using content that will reach a lot of people in your niche. This will help ensure that your Instagram account has good organic reach and high engagement.

Develop a smart succession strategy

In addition to investing in content for your Instagram account, you need a smart succession strategy. Compared to creating "virtual" followers, improving the quality of followers is much more difficult when Instagram is more algorithm-focused and as tightly controlled as Facebook. The most reliable way to get followers is to run Instagram ads to get high quality followers.

Interact with users regularly

When maintaining your account to make money on Instagram, remember to interact with users. Instagram's current algorithm is based on a page's engagement rate and prioritizes attracting potential followers if you're engaging well with users. Therefore, you should make time for your followers: