Words By Guest Contributor5 mins
You can’t fit your whole personality into just one Instagram ‘link in bio’ – unless that link branches out into several others that show the extent of your online presence, especially on social media.
Maybe you’ve started a podcast for fun, but you also have an e-commerce site for your business venture. Maybe you’re a rising star on a variety of social media platforms. Or you might just have a lot of different projects you’d like to share with others. It may seem impossible to just pick one, but Instagram only lets you post one link in your bio.
As a person and a brand, you’re far more than what one link can possibly show, and we respect that – so much so that we’ve made a workaround for this tricky little issue that Instagram presents.
With Linktree for Instagram, you can add a URL that branches out into up to five other links. This means you can direct your followers to your comedy podcast, e-commerce site, professional site, YouTube channel, and Facebook page – from one compact link. Pretty cool, right?
Before you add a link to your Instagram bio, read up on what Linktree can do to boost the quality of your engagement and the number of your followers.
You want your followers to learn all they can about you, which is the obvious reason for using a link that branches out into several others. Here are some other perks of doing so:
Even if your Instagram following is primarily friends and family, they can still turn into leads for your online business. If you have an IG business account, redirecting your followers to your e-commerce page so they can easily make a purchase is an absolute must. 
Ready to get started? Here’s how to add a Linktree to your Instagram account.
1. Head over to https://www.linktr.ee/.
2. Create a Linktree account. You can choose your username for your custom URL and select from various plans, from a free account to paid ones with advanced features.
3. On your Admin page, select Add New Link to start adding URLs to your Linktree.
4. Select Appearance to choose a theme for your Linktree that represents you or your brand well.
5. Select Share for a variety of options on how to get users to interact with the link. Or, simply click or tap Copy at the bottom of the pop-up or copy your unique URL right off the admin page to quickly grab your link for pasting elsewhere.
6. Head over to Instagram and click on your profile picture in the lower left-hand corner of the screen to bring up your Instagram profile page.
7. Select Edit Profile to edit the bio section of your page.
8. Paste your Linktree in the field for an Instagram bio link, and click or tap Done (iPhone) or the checkmark (Android) in the upper right-hand corner of the screen to save your changes. You’re all set to interact in a broader, more exciting way with Instagram users.
Even the most basic Linktree plans let you have a lot of fun designing your account and exploring analytics. Here are some key benefits of signing up with Linktree.
Credits
Words By Guest Contributor
5 mins
Instagram's changed a lot over the past couple of years, but one feature has remained stubbornly familiar, especially to brands: you can only add one clickable link in your profile's bio.
As I write, that's still the case, but there is at least one neat little workaround that I wanted to share - Linktree.
If like me you're fed up of constantly editing your Instagam bio link for different reasons, this tool is for you. Here's Linktree designer, Bolster's Alex Zaccaria, explaining the motivation behind the currently-free tool:
"We created Linktree because we got sick of constantly changing our instagram bio link when we had something new to share. We figured there should be a simple tool which allows you to put one link in the bio, leave it forever and then easily add, swap and change the links that are visible.
Especially now with Instagram's algorithm change, the posts users see aren't chronological. So a link currently in your bio may not be relevant to a post that your followers have read! Linktree allows you to link to multiple links so you can always have relevant content on display."
Here's how Linktree works in practice:
Your bio should encourage fans to click on theLinktree link, and when they do, they'll be taken to a neat list of custom-made links at your Linktree account:
As you can see my example above, my Linktree account has clear buttons directing fans to my latest blog post and books.
The setup is really easy, too. Here's how it goes:
Once you're logged in, simply use the Add New Button / Link option to begin creating custom link buttons. Give each button a title and URL and feel free to drag and drop them to re-order them as you please.
At present, Linktree's Settings only allow you to customise the look of your buttons with a handful of preset colours (although cutom theme options are in the pipeline). You'll see a live preview of your Linktree on the right-hand side. When you're done, copy your custom Linktree URL and paste it into your Instagram bio.
Once your Linktree starts getting clicks, you'll see a chart showing the number of clicks beneath the link within your Linktree account.
That's about it for now! Linktree is still pretty new, but its developers are hard at work in an attempt to add new features (including custom URLs) as soon as possible.
An alternative solution to the one-link-only issue of Instagram would be to set up a page for links on your own website and share the page on your Instagram profile, but I do like the simplicity of this tool. What do you think? Will you be giving Linktree a try? Let me know in the comments below!
Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.
Buy 500 Social Media Marketing Tips
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The functionality of the social network Instagram provides the ability to leave URLs of sites, blogs, online stores, YouTube channels and social networks in the profile bio.
And for companies that use this platform to do business, it is important to learn how to use such links effectively in order to turn subscribers into buyers.
In this article, we will talk about the benefits of the Link in Profile Bio marketing tool. And also what kind of links should be placed in the profile of a business account. nine0003
Photo by Jodie Cook on Unsplash
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CONTENT OF ARTICLE
A link placed in an Instagram post or in the comments of a post is displayed in plain text. That is, it is not functional.
But there is always a need to place active links. So where do you paste the URL so that the link is clickable?
It can be specified in the header of the Instagram account: when editing the profile, the link is entered in the “Website” field. In order for users to understand what kind of URL this is, it is worth writing at least a few words about where it leads. nine0003
A bio link is one of the marketing strategy tools.
It has many advantages:
The downside is that the owner or administrator of the account has to change the link in the bio manually, every time it is necessary. There is also a risk that users who have responded to the “Go to the link” call posted in earlier posts will not be taken to the right place at the moment. nine0003
The most common way to fill in a link in a bio is to place the URL of your web resource (the URL of the main or one of the site pages). It helps to transfer traffic from an Instagram account to a website or product landing page. And you can create your own website or blog using WordPress.
A very convenient option is to create a multilink where you can specify all links to your web resources. You can do it in any special online service. nine0003
You can use various online services to create multilinks. The most famous and widespread is Taplink. This service of links and personal pages has a very wide functionality.
We will tell you more about the operation of the Taplink service and its analogues in one of the following materials.
This is a web page resembling a multilink. It is focused on mobile devices and fits entirely on the screen of a smartphone. nine0003
To create a micro-landing, you can use the convenient ContactInBio page builder.
This constructor provides a wide range of content blocks: media players, showcases, image gallery, blocks with comments, etc.
Using ContactInBio, you can create your own mini-landing without special knowledge about scripts, CMS, HTML layout, etc. That is, a multifunctional micro-landing page that will allow you to link all your links and profiles on social networks, place them in one place for the convenience of customers. nine0003
Suitable for cases where an article from a blog or media needs to be promoted for a long time. This link can be linked in posts and Instagram Story.
Regular Instagram posts cannot contain clickable links to other social networks. Using the link in the profile header, you can redirect the audience to your alternative sites: Facebook, Telegram, Twitter, etc.
You can leave an active link to WhatsApp. By clicking on the URL, the user can write a private message directly to the messenger.
This is a convenient way to communicate with subscribers (relevant for bloggers) and potential customers (relevant for business owners).
Clickable links in Instagram profile descriptions are an effective tool for account monetization and online business promotion through content. It simplifies the process of data management, optimizes their analysis. And most importantly, it allows you to turn subscribers and readers of our Instagram account into buyers. nine0003
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Content
As you know, Instagram allows you to add only one link in the profile description.
This "one bio link" rule works effectively in preventing people (and bots) from spamming Instagram with links.
However, this is also an inconvenience for authors, marketers or bloggers who want to direct the audience to the pages of the sites. Constantly changing the link in the Instagram header when something new appears is not entirely practical.
Fortunately, this is easy to fix. All it takes is to use the right tool. This article talks about several services for optimizing links on Instagram, which allow you to bypass the “one link in bio” restriction and increase traffic to the site through a multilink. nine0003
As a blogger or small business owner, you can direct followers to specific content, for example:
nine0020 So, if you just added a url to the main page of the site, you are missing out on a lot of useful features.
A few links will help you manage social media traffic effectively.
To add an active link to your profile, click the "Edit" button and in the Website column, insert the url address of the site you want to send traffic to. nine0003
In the "Statistics" section, you can see the number of clicks on the site for a certain period. In our blog, we have already talked about how to use Instagram statistics to promote your account.
You only get one chance to make a first impression, so let's make the most of it.
Here is a list of tools that allow you to create a clickable URL that links to different destinations.
In the Nethouse.id service you can create a beautiful multilink with a bright design for free! Several template options, buttons for all messengers and social networks, convenient video and map integration.
Free multilink for Instagram will be supplemented with an electronic business card with a QR code, which you can use instead of a regular paper business card. It is eco-friendly and modern, with one click a person can save your contact in a smartphone. And this add-on from Nethouse.id is also free. nine0003
Shorby is a simple and powerful Instagram link optimization tool. You can fit all the content you want to share into one neatly designed user profile.
This means you can now have multiple links on Instagram. Shorby is easy to use. Here's how it works:
To get started, sign up for a free account with an email ID.
And Shorby will offer to create a functional micropage with links to content. nine0003
Add multiple referrals that send subscribers to your blog, website, online store, social media or YouTube!
To make this page stand out from the crowd, customize it with buttons and backgrounds, GIFs, videos, animated avatars, text boxes, icons, and catchy titles.
Once you've finished designing, an important step is to add this page to the description.
Copy and paste the URL into the Instagram description. It will be visible to all visitors instantly, and will start directing the audience to specific content automatically. nine0003
What's more, you can swap, change, and add new links whenever you want.
You can also view real-time analytics on the Shorby dashboard, track clicks and traffic to improve your Instagram business promotion strategy.
Use Sked Link as your Instagram bio link to direct visitors to more than one destination such as blog posts, products, website, etc.
It's a simple tool, but it has everything you need to create an impressive landing page.
What makes Sked Link different is the built-in live preview. With this handy feature, you have a preview that instantly changes to the right as you add elements to the page. nine0003
It also allows you to create a personalized page by adding a mini bio, welcome message, or introductory text to grab your audience's attention, show who you are, and how you can help.
You can also add a Facebook pixel and a Google Analytics ID. Thus, traffic from Instagram is tracked.
One of the unique features of Sked Link is the Instagram gallery display. When someone clicks on any of the images, you can direct them to a specific page. nine0003
The service is provided free of charge, some functionality is included for an additional fee.
The service also has a 7-day trial version where you can test all options.
If you are already a user of their post scheduling tool, Sked Social, you can remove the Sked link branding at no additional cost.
Founded in 2016, Linktree is credited as the first company to enter the market with the idea of using a single clickable URL on an Instagram bio to link to multiple locations. nine0003
Just like Sked Link, Linktree offers a forever free trial that allows you to quickly add unlimited links in one place.
How it works:
You can also track how many clicks you get on each link.
To remove the Linktree logo and unlock additional features, upgrade to a Pro plan.
If you don't mind Linktree branding on the link page, use the service for free. To enjoy premium features, sign up for the professional plan for $6 per month.
At first glance, the LNK.Bio service looks like Linktree. But this is a completely different application. Instead of getting a branded one, the free version of Lnk.Bio will give you a random unique URL. nine0003
They also use the official Instagram API. Thus, you do not share your password in order to use this tool. This makes it a great solution for agencies that manage multiple Instagram client accounts.
Here are other ideas that are easy to implement with Lnk.Bio:
LNK.Bio can be used free of charge. However, if you want to get a custom link and track performance, upgrade to paid plans starting at $0.
99 per month.
Link in profile is a little different from other companies on the list. Instead of building a landing page with links, text, or images, a profile link will pull images from your profile. Then you can add a URL to a specific photo and send followers to the right address. nine0003
Instagram photos will be displayed after followers follow the link in bio. Once they click on the one they are interested in, they will be taken to the specific content.
You can use it to link to the latest blog post, affiliate links or online store.
Sign up for a 30-day trial before committing to a $9.99/month subscription.
Later makes the process extremely easy for both sellers and buyers. Sellers can drive more traffic and sales. And your audience can easily shop online by scrolling through their feed. nine0003
Here's the thing: Most multi-link tools will send visitors to your online store or website, where customers have to search for the right product on their own.
Unfortunately, many shoppers will leave the store before they find the item they came for.
Linkin.bio eliminates this redundant step - lead potential customers to a specific product page immediately when they click on your Instagram posts.
Here are some of the main features of Linkin.bio:
This advanced tool is more suitable for online sellers, affiliate marketers or companies that have a product to sell and are already making money from it. nine0003
To access this service, subscribe to one of the business plans that start at $19 per month.
This is a more professional way to create a link for Instagram.
Unlike other tools that offer limited functionality, Leadpages gives you full control over your landing page.
This is not a typical multilink, but rather a full-fledged page generator that allows you to make a mobile-optimized landing page on Instagram! If you don't already have your own website, you can host your landing pages on the platform at no additional cost. nine0003
Of course, it's easier to use tools like Linktree or Lnk.Bio, but chances are your page will look like just another regular template used by Instagrammers.
So if you're serious about creating an Instagram landing page that reflects your brand, Leadpages is worth the investment in the long run.
With an intuitive drag and drop page builder and ready-to-use templates, you can create a fully customized page with your own logo, footer, navigation bar, and other branding elements in minutes. Here's how it works:
