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How to open business account on instagram


Creative Instagram tips: How to make posts and reels stand out

Learn how to make inspiring Reels, photos and carousels that can bring your brand to life and help grow your community.

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ON THIS PAGE, WE'LL HELP YOU:
Create engaging posts, step by step.Get inspired by real small businesses.Continue growing your business.

Share a post in just 3 steps.

Learn the basics of posting entertaining Reels and captivating photos.

Create engaging content
STEP 1

Create engaging content.

Every post is an opportunity to connect with your community, whether it be in a Reel, photo or carousel.

Get discovered with entertaining, original videos.

  • Engage viewers with transitions and effects.

  • Emphasize key points with timed text.

  • Bring your clips to life with audio.

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Photos

Show off your products with eye-catching imagery.

  • Highlight unique features by showing products in use.

  • Keep colors consistent with your brand.

  • Use natural light for bright, balanced photos.

Carousels

Tell a deeper story with up to 10 photos or videos.

  • Feature eye-catching content on the first slide.

  • Mix photos and videos for a compelling narrative.

  • Try different angles to highlight benefits.

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STEP 2

Write a compelling caption.

Once your content is ready, it’s time to craft a caption that captures what your post is all about.

  • Lead with the most important information.

  • Use a consistent and personal tone.

  • Keep copy short and to the point.

  • Encourage action with simple, direct text.

STEP 3

Add helpful tags.

You’re almost ready to post! Adding tags before you share helps customers discover and learn about your business.

  • Use hashtags to make posts more discoverable.

  • Tag partners to bring them into the conversation.

  • Add your location so customers can find your business.

  • Try product tags to make it easier to purchase.

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Ready to create your next post?

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Get inspired

Get inspired by small businesses like yours.

Now that you know how to create Reels and photo posts, try different posting styles to discover what resonates most with your audience.

Continue growing

Continue growing your business with posting best practices.

Use timesaving tools and helpful tips to make the most of each Reel and photo you post.

Stay organized with a content calendar.

Plan when, where and how your posts will appear in advance, so you can create content efficiently.

Learn how

Entertain your audience using Reels.

With tools like effects, music, and stickers, Reels can help you creatively share your story.

Learn how

Reach more people when you boost a post.

Turn any post into an ad that encourages potential customers to take the next step with your business.

Learn how

Track post success with Insights.

Get a detailed breakdown of how people engage with your posts and discover trends across your followers.

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Start creating your next post.

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How to create an Instagram Business account

2 min

Instagram serves a global community of more than 1 billion people who are active every month. People use Instagram to share moments, find passions, be inspired and take action. Instagram can help businesses of every size find customers and grow. With an Instagram business profile, businesses can promote their products and services to a global audience of people who are most interested in what they do.

Use this training to:

  • Get started with Instagram business tools to reach more people
  • Prepare to create your Instagram business account

Instagram business account features

Instagram business accounts have features and settings that can help your business reach more people, stay connected with them and boost sales.

Note: If you switch to a business account, you will no longer be able to set your account to private. You'll also only be able to share your Instagram posts to the Facebook Page already associated with your Instagram account. However, you can switch back to a personal account at any time.

Let people learn more about your business and contact you easily

When you create a business account, you'll be able to add an address field and contact buttons to your profile. You can include directions, a phone number and an email address, which people on Instagram can use to get in touch with you.

Build and maintain relationships with potential and existing customers

With a business account, you'll have access to a simplified inbox ( Instagram Direct) to manage the messages people send you on Instagram. You can star conversations that you want to come back to, and filter messages from people you want to follow up with. Additionally, you'll be able to create and use templated responses ( quick replies) so you can respond to common questions quickly.

Learn about your followers and the performance of your posts and stories

Get information on who your followers are, when they're online and how they interact with your photos and videos. By understanding when and how people interact with your content, you can increase opportunities for them to see it and take actions. You can also create more of what resonates with them.

Promote your posts

Use the Promote tool to turn your Instagram posts into ads that can help grow your business. When you promote a post, it will appear as a sponsored post in Instagram stories or feed.

Convert your personal Instagram account into a business account

To get started, you'll need to have the Instagram app downloaded on your phone. Visit the App Store (iOS) or Google Play Store (Android) to download the app.

To create a business account, you'll need to have an existing personal Instagram account. If you do not already have an Instagram account, you can create one here.

To switch your account to a business account:

  1. Go to your profile and tap the menu icon in the top-right corner.
  2. Tap Settings.
  3. Tap Account.
  4. Tap Switch to business account.
  5. We recommend that you connect your business account to a Facebook Page that is associated with your business. This will make it easier to use all of the features available for businesses. Only one Facebook Page can be connected to your Instagram account.
  6. Add details, such as your business category and contact information.
  7. Tap Done.

Getting started on your Instagram business account

As you set up your free Instagram business account, here are a few things that you can do to make it easier for people to discover your business.

Profile photo

Simplicity works. We recommend using your business's logo or a graphic symbol. Your image will be cropped into a circle and appear as a small 150 x 150 pixel icon.

Account name

Choose an account name, ideally your business name, that's easily tied to your brand. Keep it short. The limit for usernames is 30 characters.

Learn more about account names in our Community Guidelines and Terms of Use.

Bio

Create a short description of your business. You can include relevant hashtags to make your business more discoverable or add emojis to describe it visually.

Website and contact options

Help people get in touch with your business by adding your website, email, phone number and location.

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How to create a business account on Instagram: step-by-step instructions - ppc.world

An Instagram business profile opens up additional opportunities for the account owner. Bloggers, as well as those who promote goods or services on social networks, should start a business page. In this article, we will figure out how to properly create a business page on Instagram and why you need it.

Creating a business account on Instagram: who and why

A business account on Instagram is an account that has more features than a regular one. It is more convenient to establish communication with subscribers, track their activity and the effectiveness of posts. Available in this account:

Statistics. The owner gets access to statistics on user actions, the composition of the target audience, the effectiveness of posts in the feed and Stories. In a personal account, you can only see the number of likes and comments on your posts, on the business page you can also track reach, the number of impressions, profile visits, etc.

Communication with subscribers. Subscribers can write an email, message or call to the owner of a business account by clicking on the corresponding button.

Company address. Users can see directly from Instagram how to get to an offline point, open the address on maps and build a route.

Advertising launch. This is one of the most important features for bloggers and business owners. To be able to run ads, you must connect a business profile. There are two ways to advertise:

  1. Via Facebook Ads Manager.

  2. Through the Instagram app itself. To do this, go to the "Promotions" section, click "Create a promotion" and select a publication to promote. You can also select any post from the feed or Stories and click the "Promote" button.

See also:

  • How to set up Instagram ads in three steps - guide

  • Everything you wanted to know about advertising in Instagram Stories

Switching from a personal account to a business page: instructions

Go to the general menu and find the "Settings" section.

You can switch to a business account in the "Account" section. There you will see a "Switch to Professional Account" button.

Next, select the profile type - author or business.

Now, from the proposed categories, choose the one that describes your type of activity as accurately as possible.

Click "Next" and go to the page where you need to specify your email and phone number. Using them, users will be able to contact the account owner.

The information display can be customized. For example, if you don't want to be called on the phone, leave only your email.

The next step is to link to the Facebook page. It is advisable to set up a business page for the company on Facebook in advance and link it to the account, but this is not necessary. You can skip this step by clicking Don't Link to Facebook. If there is no page, but you want to integrate with Facebook, click "Create a new Facebook Page".

Business profile ready. If you want to switch to a personal account, you can do it right here in your account settings. You can also change the account type there. If you set the "Business" parameter, switch to the author's account and vice versa.

Switching to a personal account is also required if you want only subscribers to see your business profile posts. In this case, you return to your personal account, close it and go back to your business profile.

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how to do it (4 steps + instructions)

To make selling on Instagram more convenient and efficient, the social network has introduced a special profile format for companies — a business account. The transition to it is available to absolutely all users. I'll walk you through how to connect and set it up step by step - as well as what features it provides and how they help sales.

A business account is a type of Instagram profile created for business promotion and analytics on the social network.

How to connect

If you logged in through a PC, then you need to make just a few clicks to connect a business account. In the settings, find the "Switch to a professional account" item, then select the "Company" sub-item. Follow the prompts: specify the category of your business and set up its display in the profile.

Connecting a business account in a PC browser

How to switch to another category? Easy peasy! To do this, go to your Instagram profile page and click "Edit Profile". In the “Profile Information” section, select “Category” and change it to any other that is relevant to you.

Change the category at any time

Switching to a business account from a smartphone is also easy: select "Account" from the settings menu, scroll to the end of the list that opens and click "Change account type". The further algorithm is the same as on a PC: read the tips, find the appropriate category and confirm your choice.

Setting up from a smartphone

You will also be offered to integrate your Facebook. This can be done immediately, or at any other time. The condition is now optional, but the integration will greatly expand your opportunities for positioning your business on social networks. By the way, on Facebook it should also be not just a personal, but a corporate page.

Completing settings

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Related:
Instagram Design (25 Cool Profiles + Examples) Instagram Photo Editing: Top Applications + Examples

Features

So, you have switched to a commercial profile. And you will definitely want to immediately try out all the new features and chips. Then I will give a brief overview of the settings and advantages that distinguish an Instagram business account.

1. Profile category

Business profile in instagram allows you to display the subject of your page. In addition to the inscriptions “brand” and “personal blog”, which are now quite common, you can put any other profession or topic, for example: musician, politician, clothing store, cafe, bar, etc. This is important because it attracts the attention of your target audience.

Categories

As advertising

2. Communication buttons

For this setting, first fill in the contact details. Add them to the fields: email, phone, address. Then the action buttons will become available, and they are implemented through integration with third-party applications for business. You will be able to place, for example, an online registration form or online payment. It will look like "Call", "Register", "Order delivery", etc.

A business account makes it easier for users to contact you. For example, when you click on the "Call" button, the phone number automatically appears on the mobile dialing screen, that is, you do not need to copy it to the phone's memory, open the desired section, paste it - everything is done in one click.

Communication buttons

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3. Statistics

Various statistics can be viewed for a business profile. So you get the opportunity to track the reaction of subscribers to a particular content, analyze the effectiveness of advertising campaigns, contests, etc.

Statistics exist both for the profile in general and for individual publications and stories. This feature is useful not only for selling accounts, but also for personal brands.

Statistics
Profile statistics

On a business account on Instagram, you need to click on the “Menu” section on the profile page. Then select "Statistics". Switching between tabs here you can see:

  1. The number of visits to the profile, clicks to the site, coverage indicators;
  2. Information about publications for the week;
  3. Subscriber information: number of subscribers/unsubscribers, subscriber locations, gender, age.
Profile stats

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Publication statistics

In addition to general statistics, track reactions to individual publications. To do this, on the profile page, select any photo or video and click "View statistics" under the publication.

The number of likes, comments, uploads and saves of the selected publication will appear in the window. In addition, the total number of actions performed with this post and the number of transitions to the profile are calculated here.

Publication statistics

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Stories statistics

You can access the statistics of stories from the already familiar section “Menu” -> “Statistics” -> “Content”. Next, you need to find the “History” section. From here, the coverage of each story is available. Clicking on any post will open more detailed statistics, where you can even find out exactly who viewed your story.

History statistics

Related:
Business on Instagram: from scratch in 13 stepsInstagram engagement: what it is + how to increase

4. Promotion and targeting

Instagram has its own functionality to promote your publications. It works in such a way that it allows you to show your posts to the target audience, advertise your profile or drive traffic from Instagram to some external resource. This is more effective than simple cheats, although you will need cash investments for this tool.

Promotion

Lifehack. When replenishing your account, use a special service that returns up to 20% back to the balance of the promotion amount. For example, you threw in 10,000, and you can run an ad for 12,000. Click and learn more -> GetUniq.

Related:
Advertising in Instagram stories: step by step instructions How to make a mask on Instagram: simple instructions

5. Shopping Tags

Shopping Tags allow the audience to view your product cards, read the description, find out the price, go directly to the desired section of the online store. This feature has a positive effect on the growth of sales.

Shopping Tags

Interesting. I also recommend using multilink. It will help to create a full-fledged online store, as well as contact you via instant messengers.

6. Physical address

If you sell goods not only online, but also offline, you are probably often asked how to find you in order to buy a service or product. Business accounts allow you to post exact addresses and hours of operation with access to view the address on a map.

Physical address

7. Additional lead magnet

Posting an address may not be relevant to you if, for example, you do not offer your services offline. Then this place can be used to place an additional lead magnet. The address bar allows you to place a fairly large amount of information, which is very useful in cases where a profile description and biography is not enough.

Lead magnet

Briefly about the main thing

A business profile is relevant not only for selling pages or instagram landings: its wide range of features will find its use even if you do not sell anything.

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