How to get promotion in instagram
How to Promote Your Instagram: 13 Ideas that Work
It’s time to rethink how to promote your Instagram account.
Why now? Because the platform’s rapid evolution and growth mean that what worked in the past isn’t going to score you the same sort of engagement today.
Based on recent Instagram stats, the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers.
As a result, it quite literally pays for brands to have as many tactics as possible to promote Instagram to their target audience.
In this guide, we’ve broken down 13 totally actionable ways to do exactly that. From optimizing your posts and profile to rethinking your approach to content promotion, any combination of these tips are fair game when it comes to Instagram promotion.
13 Ways to promote your Instagram Page
1. Ramp up your content production
There’s no shortage of Instagram content you can publish to fill up your feed.
Customer photos. Memes. Bite-sized videos.
And that doesn’t even scratch the surface of what’s available to you.
To figure out what performs the best among your audience, you’re going to need to experiment. That means ramping up your content production and posting more frequently.
Publishing to Instagram at least once a day is within the platform’s best practices. Heck, major brands like TopShop and H&M post up to three times per day (if not more often).
As you roll out more content, it’s crucial to squeeze more engagement out of your following by understanding the best times to post on Instagram.
And speaking of which, that’s also why Instagram Stories are so valuable. Off-the-cuff content via Stories essentially allows you to “skip the line” and appear front-and-center in people’s feeds. Not only that, but you can freely post Story after Story without worrying about spamming your fans.
The takeaway here is that Instagram moves much quicker than it did a year or two ago in terms of content.
Brands should ramp up if they want to keep up. To create content that your audience will love, make sure you have a comprehensive strategy in place and are using data to create more successful content. Download our Instagram marketing strategy guide to learn more.
2. Cross-promote your Instagram posts across other networks
The effort it takes to snag the perfect snapshot and craft a clever caption isn’t something that should go to waste.
Cross-posting your content to other social platforms is a no-brainer to get even more of an ROI out of your Instagram presence.
For example, you can promote your Instagram content across the likes of Facebook and Twitter to maximize your content’s reach.
Although cross-promotion is a smart move, bear in mind that each social platform has its own best practices. For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook.
Sound time-consuming? It doesn’t have to be.
Sprout Social’s Asset Library enables you to store images, videos and text in a centralized location for use across multiple social networks. Quickly find, edit and publish directly from the Asset Library to deliver engaging posts that are tailored to whatever network you’re using.
And don’t forget to make your job even easier by using scheduling and publishing tools.
Ana Laura Montaño González
Community Manager
Sprout’s Optimal Send Times simplifies things further by scheduling content to post at the times most likely to generate engagement from your audience.
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3. Focus on people-centric content
Although Instagram is a place to score sales, it is still first and foremost a place to share experiences.
The popularity of selfies on Instagram speaks for itself, as does customer photos and pictures of people using products in real-world settings.
Much of the appeal of Instagram is that brands are capable of advertising in a more human way without bombarding followers with messages that scream “BUY NOW!”
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A post shared by Penguin Books (@penguinbooks)
And on a related note, this is exactly why user-generated content such as customer photos are such a goldmine for brands. Not only do folks on the ‘gram love it when brands shout them out, but customer photos represent marketing firepower that proves that people dig your products.
View this post on Instagram
A post shared by Penguin Books (@penguinbooks)
But in order to spot and curate user-generated content for your feed, you’re going to need to understand how hashtags can help you promote your Instagram.
And that leads us to our next point.
4. Experiment with branded and industry hashtags
Brands both big and small should create a hashtag to encourage sharing and promotion on behalf of their followers. Doing so doesn’t have to be rocket science, either.
For example, Ernie Ball displays their #iplayslinky and #colorsofrocknroll hashtags loud and clear in their bio.
In turn, they use the tag to promote their own posts in addition to thousands of loyal fans promoting the brand organically.
See how that works?
Beyond your own hashtags, you should try to promote your Instagram using more general, community hashtags specific to your industry such as #6strings (music) or #unicornhair (beauty). Tacking on extra tags essentially makes your posts searchable by tag-followers and instantly increases your reach.
As noted in our guide detailing how to use hashtags across every social network, engagement peaks at approximately nine hashtags. Although you can certainly use less (or more), the takeaway here is that you should at the very least add something.
Don’t forget to take advantage of hashtag analytics tools. Sprout lets you track and analyze hashtag performance to find out what’s resonating with audiences and optimize usage.
And with Sprout’s Advanced Listening, you can move beyond quantitative data to find qualitative insights related to hashtags, allowing you to fully understand campaign performance and measure share of voice. Additionally, you can identify related hashtags to dive deeper into the brand-relevant conversations consumers are having on social.
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5. Tag brands, followers and locations whenever you can
Tagging is a surprisingly effective way to promote your Instagram.
And no, we’re not just talking about hashtags.
For example, you can tag other brands and accounts in hopes of a shout-out yourself. Given that notifications ping anyone who receives them, relevant tags are a subtle way to encourage promotion.
Likewise, it’s both courtesy and within Instagram’s best practices to tag anyone you might be regramming.
Chances are they’ll be thrilled to be featured in your feed and will share the news with their own followers.
Don’t forget to tag locations, too! For example, if you have a physical location for your business or regularly attends events, location-specific posts allow you to explore new potential fans and followers.
6. Publish Instagram content on-site
When it comes to ads, what better billboards than your own customers?
Featuring Instagram content on-site is a brilliant way to increase conversions. Why? Because when people see purchased products in real-world settings, they know that the brand in question has satisfied customers. Consumers can better visualize and understand a product for themselves when they see it “in the wild.”
Thus the rise of lookbooks and brands featuring user-generated content on product pages. For example, Casper uses an Instagram slideshow on-site to show off their satisfied sleepers.
Of course, this all circles back to the need to promote your Instagram hashtag.
In addition to their Instagram bio, #TopShopStyle is plastered across the brand’s site and marketing emails to increase their tag’s exposure. The end result is more user-generated content and people promoting TopShop organically.
7. Carve out your creative trademark
Creativity counts on Instagram.
Having some sort of niche or theme is a great way to both inspire your Instagram content and make yourself stand out from the crowd.
For example, Yeti is known for its feed full of high-res photos of the outdoors featuring adventures enjoying their products.
Meanwhile, oVertone boasts a bold color-coded feed based on whichever shade of their product their currently promoting.
If you’re stumped as to what your creative trademark should be, don’t sweat it. There are tons of Instagram apps (such as VSCO) which can help you add some creative flair to your photos. By using consistent gradients, colors and filters, you can make your feed feel more, well, you.
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A post shared by VSCO (@vsco)
8. Work with influencers to extend your reach
As we mentioned earlier, Instagram benefits from being a platform where brands can essentially publish ads without shoving them in their followers’ faces.
Enter the rise of influencer marketing.
Simply put, influencer marketing entails a paid relationship with another Instagram account with a sizeable, engaged follower count. Influencers’ audiences should ideally mirror your own or allow you to tap into a new sect of users that you’re trying to reach.
Influencers are akin to ads in the sense that the relationship does indeed cost money. However, finding the right influencer can be an incredibly cost-effective way to both sell products and grow your following.
View this post on Instagram
A post shared by HELEN BERKUN (@helen_berkun)
Brands can spot influencers through hashtags and manual searching, or you can try Instagram analytics tools such as Tapinfluence or search an in-depth database related to your business.
Remember: when identifying influencers, just make sure they have a following that actually engages with their content. Engagement rate calculators such as this one from Phlanx can help give you peace of mind about any influencers in question.
9. Rethink how you present your products and promotions
This is a simple tip but is definitely something worth mentioning. And it relates to that other kind of Instagram promotion – the one with fun giveaways or sale items and can be incredibly valuable for your brand when done well.
So when you promote your Instagram in these instances, it’s crucial to present your content as must-see.
Instagram thrives on anything and everything “new.” Anything you can do to create a sense of hype is a major point in your favor.
For example, check out how Glossier hypes up their much-requested eye cream by surprising their followers a day before it drops.
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A post shared by Glossier (@glossier)
Uniqlo publishes hype-heavy Instagram promotions and content, including calls-to-action for followers to check out their exclusive merch.
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A post shared by UNIQLO Global (@uniqlo)
Pinup Girl also does a great job of highlighting why their products rock and allows their brand voice to shine through in the process.
View this post on Instagram
A post shared by Pinup Girl Clothing (@pinupgirlclothing)
As a rule of thumb, think “so what” before you hit “publish” for your promotions on Instagram. Doing so will ultimately encourage you to write more compelling captions.
10. Run a contest or giveawayHere’s some food for thought: brands that run contests grow their followings 70% faster than those that don’t.
You might notice that many brands’ contest and giveaway-related posts receive insane amounts of engagement and that’s no accident. Done correctly, social media contests can result in followers and fans although they can also attract freebie-chasers. We recommend running a one-time contest promotion on Instagram to test the waters and determine whether or not contests are something you want to try for the long-term.
View this post on Instagram
A post shared by Birchbox US (@birchbox)
11. Optimize your profile for promotion
As you work through how to promote Instagram to new fans and followers, “looking the part” is essential.
This also applies to brands looking to attract more attention organically.
Let’s take a look at what makes an optimized Instagram profile. The good news is that there aren’t too many moving pieces of your profile itself to worry about.
Orlando’s East End Market is a prime example of a simple yet optimized profile. For starters, their username “eastendmkt” is short and sweet, all the while easy to find for locals searching for it.
Their bio also ticks the boxes of an optimized profile, including a clear profile picture, compelling bio, branding hashtag and trackable URL.
Everything about this Instagram bio lets us know what to expect from their feed and likewise that we’re in the right place.
They also feature their email and phone number which is something to consider if you’re running a business account. East End also regularly tags other businesses and events to expand their profile’s reach. Oh, and not to mention their awesome visual content that their local followers love.
12. Take advantage of Instagram Stories and its latest features
Stories are by far Instagram’s most popular feature.
Used by over 500 million users daily, brands should take advantage of Stories as often as possible when promoting on Instagram. For many businesses, this means publishing user-generated photos and behind-the-scenes content. The beauty of Stories is that you don’t have to worry as much about your visuals being polished or “perfect.”
That said, creativity still counts when it comes to Stories. Among Instagram’s latest features, Stories are always at the center of them.
For example, new interactive stickers such as the new Quiz sticker represent fresh ways that brands can engage with followers for a more unique and interactive type of Instagram promo.
Keeping up with Instagram means staying active and on top of its latest features. If you’re regularly publishing to Stories and watching what other brands are doing, you’ll always be in-the-know.
13. Consider running a paid campaign
Last but not least, don’t neglect the potential of paid promotion on Instagram.
After all, social media at large is becoming increasingly pay-to-play. As part of Facebook’s insanely in-depth ad platform, you can use Instagram’s eye-popping ad options to win over new customers.
There are plenty of Instagram success stories out there including this example from Dunkin which cleverly uses both Stories and video to grab the attention of users.
First familiarize yourself with today’s Instagram ad specs, then make sure you have the tools necessary to see how your paid efforts stack up against your organic Instagram presence.
Allison Gates
Creative Manager
Sprout’s paid tools for Instagram empower you to gain insight into the ROI of your overall strategy or compare the performance of individual campaigns to optimize appropriately. Easily highlight your top campaigns by video views, conversions, impressions, engagement and more.
And with that, we wrap up our guide!
More ways to expand your Instagram reach
Instagram offers brands plenty of routes for content discovery and connection with audiences. Make sure you’re covering the essential best practices with these guides:
- Get more authentic Instagram followers with these 10 tips
- 9 Instagram post ideas to spice up your account
- How to regram on Instagram
- How to get more Instagram Likes
- How to craft an impactful Instagram bio for business
So, how do you promote your Instagram?
When it comes to Instagram promotion, you have plenty of tactics to experiment with.
And hey, that’s a good thing.
Making sure that your feed stands out means understanding the platform’s best practices and evolving alongside Instagram itself. Sticking to the tips above, or developing new Instagram post ideas can help you maximize your engagement as you promote your Instagram to new followers and customers. Start a free trial of Sprout Social to test out our Instagram tools hands-on.
How to Boost Instagram Posts and Reels
What is Instagram promotion (a.k.a. Instagram boost)?
How to promote an Instagram post
How to promote an Instagram post or Reel in Hootsuite
What types of Instagram posts can you boost?
Instagram post promotion cost
Benefits of promoting an Instagram post
5 tips for Instagram post promotion
Do you have a great Instagram post or Reel you want more people to see? Are you looking to boost engagement on your existing posts? If you answered yes to either of these questions, then it might be time to promote your posts and Reels.
Instagram promotion (a.k.a. Instagram boosting) is a great way to get your content in front of more people and rake in those precious likes, comments, and shares.
In this post, we’ll give you some tips on how to promote Instagram posts for maximum reach and impact. Plus, some top-secret industry tips you won’t get anywhere else.
Let’s get started!
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
What is Instagram promotion (a.k.a. Instagram boost)?Instagram promotion is the act of paying to have your post seen by more people. When you promote or “boost” a post on Instagram, it will appear in the feeds of users who don’t follow you. Promoted posts can also appear in the Stories or the Explore tab.
Instagram boosts and promoted posts are a type of Instagram advertising.
You’ll have the ability to target your audience by interest, location, and more.
The benefit of promoting your post is that you can reach a larger audience and get more engagement on your posts, which can lead to more followers.
Promoted Instagram posts also give you insights into how well your content is performing and who is seeing it, beyond just your regular audience.
How to promote an Instagram postTo promote or boost an Instagram post, you’ll need to have an active Instagram Professional account. Once you have that setup, follow these steps. (And also watch our video, below!)
1. Go to your Instagram Feed and click the post you want to boost. Then, click Boost. Keep in mind, Instagram recommends only boosting posts with images smaller than 8 MB to ensure the best quality.
Not sure which posts to boost? We recommend boosting posts that are already performing well. You might also want to check out our guide to Instagram ad design to find out which types of visuals perform best as ads.
2. Next, fill in details about your ad like the Goal, Audience, Budget, and Duration. The goal is the results you hope to see from this ad while the audience is who you want to reach with your message. The budget is how much you’re willing to spend on this ad per day. The duration is how long you want your ad to run.
3. Once you finish these steps, click Next. If you haven’t already connected your Instagram account to a Facebook Page, you’ll be prompted to do that now. Choose an existing account or click Skip to move on.
4. Complete your boosted post by clicking Boost post under Review.
From there, your ad will be submitted to Instagram for review and begin running once it’s approved!
Want to see the exact process? Just watch the video below:
Did you know you can also create Facebook and Instagram ad campaigns directly through Hootsuite? Follow this guide to learn more.
How to promote an Instagram post or Reel in Hootsuite
If you already use Hootsuite to manage your Instagram ads, you’re in luck! You can boost Instagram feed posts and Reels directly from your Hootsuite dashboard.
To boost an Instagram feed post, follow this step-by-step process:
- Go to Advertise, and then select Instagram Boost.
- Select Find a post to Boost to see a list of your organic Instagram posts.
- Choose the post you want to promote, and select Boost next to it.
- In the Boost settings window, select the ad account you want Meta to charge for the boosted post, and select Save.
- Enter the rest of your Boost settings.
- Choose an objective (engagement, video views, or reach). Meta uses this information to show your post to people who are likely to take the action you want.
- Choose your audience. If you want to customize the audience, select Edit and specify which attributes to target, like location, gender, age, and interests.
- Choose whether you want Meta to promote your Instagram post on Facebook, or just Instagram.
- Set your budget and the length of your promotion.
- Select Boost on Instagram.
You can review the performance of your boosted Instagram posts in Hootsuite at any time by going to Advertise, and then selecting Instagram Boost.
- Select an ad account from the list to see all Instagram Boost campaigns associated with it. From here you can see reach, amount spent, and engagement for each campaign.
You can also boost Instagram posts and Reels from Streams:
- In an Instagram Stream, find the post or Reel you want to boost
- Click the Boost post button below the preview of your post or Reel
- Enter your boost settings
And that’s it!
Pro tip: You can also boost Instagram posts from Composer and Planner. See the detailed instructions in our Helpdesk article.
Start your free trial. You can cancel anytime.
What types of Instagram posts can you boost?You can boost any type of Instagram post, including:
- Photos
- Videos
- Carousels
- Stories
- Posts with product tags
Boosted posts will appear in the Stories or the Explore tab. If you have an Instagram Professional account and Promote is available, you’ll see Boost Post as an option when you upload a post to your Feed.
Bonus: You can also boost Instagram Reels with a few clicks using Hootsuite. Watch our video below where we go over how you can promote your Instagram Reels:
Instagram post promotion costOne of the biggest benefits of IG promotion is that the cost is completely up to you. Promoted posts can cost as little as $0.50 per click, and you can set a daily budget so you never spend more than you’re comfortable with.
If you’re unsure what kind of budget to use for your promoted post, try setting up a draft campaign in your Instagram Ads Manager. Here, you’ll be able to see Audience Definition and Estimated Daily Results metrics which will give you an idea of whether your budget settings will be sufficient to reach your target audience.
Instagram is one of the most popular social media platforms with over 1 billion monthly active users. Of those users, 90% follow business accounts, which gives you an opportunity to reach a highly motivated audience.
On top of that, Instagram has high engagement rates with posts averaging around 1.94%. By contrast, Facebook and Twitter have engagement rates of 0.07% and 0.18%.
Promoting your content on Instagram can help you reach a larger audience, get more engagement, and encourage people to take action on your posts.
There are a few reasons you might want to promote an Instagram post:
- To increase brand awareness: If you’re trying to reach new people who are likely to be interested in your products or services, promoting a post is a great way to do that.
- To get more engagement: Promoted posts can help you get more likes, comments, and shares, which can lead to organic reach and new followers.
- To drive traffic to your website: If you’re promoting a post with a link to your website, you can track how many people are clicking through to your site. Promoted posts can also lead to more sales or sign-ups.
- To reach your target audience effectively: Instagram’s targeting lets you choose who sees your promoted post. You can target by location, age, gender, interests, and more to better reach more interested customers.
- To collect data on marketing strategies: Every boosted post will come with data on how well it performed. You can use these metrics to see what’s working and adjust your strategies accordingly.
5 tips for Instagram post promotion
It’s easy to promote Instagram posts to get your content in front of more people. But as with any paid promotion, there are a few things to keep in mind to make sure you’re getting the most out of your investment.
Here are a few tips for promoting Instagram posts.
While Instagram made its name as a photo-sharing app, today it’s so much more. Promote Instagram posts using all of the platform’s features, from Stories to Reels to Live.
The more you make use of Instagram’s features, the more chances you have of ranking in its algorithm. Not only will this help you reach more people, but it will also help you build a more engaged following.
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
Get the free guide right now!
2. Think about your target audienceOne of the benefits of boosting Instagram posts is that you already have a built-in audience. But that doesn’t mean you should take them for granted.
Before you promote your Instagram post, take a step back and think about who you’re trying to reach.
- Who are you speaking to?
- What are their interests?
- What kind of content do they respond to?
If you don’t know the answer to these questions off the bat, try digging into your Instagram analytics to see how your previous posts were received. If you notice your Reels get the highest engagement or that carousel posts have the most shares, promote those first.
Your Hootsuite dashboard contains all the information you need to tailor your promoted Instagram posts to your audience. Use Hootsuite Analytics to figure out what time of day to promote your post and measure the impact after its live.
3. Promote carousel postsResearch has shown that carousel posts increase engagement rates on Instagram. Static carousel posts can boost engagement by as much as 5%! Add a video to that carousel, and you’re looking at an almost 17% increase.
To make the most of this format, try creating a carousel post of 8-10 images or video clips.
On the first slide, ask your audience a question or include a powerful call to action. This will entice users to swipe left to see the rest of your content.
Don’t forget, you can create Instagram carousel ads quickly and easily with Hootsuite! Plus, track, optimize, and grow your Instagram presence directly from your dashboard.
4. Make use of product tagsIf you’re set up for Instagram Shopping, you can promote Instagram posts that feature product tags. Doing this will drive people directly to a product details page on Instagram, where they can learn more about the product and make a purchase.
This is an especially effective way to promote your products if you’re running a promotion. Promote Instagram posts with product tags to let your audience know that there’s a special deal going on, and make it easy for them to take advantage of it.
Learn how to set up Instagram shopping here.
Source: Instagram
5. Promote your best postsImage and video quality is an important part of the Instagram user experience—and it’s also a major ranking factor in the Instagram algorithm.
That means, if you want your content to be seen by more people, you need to make sure that the images and videos you’re promoting are high quality. Promoting your best posts will ensure that, not only is your audience seeing your best content, but that it’s well-received. (We learned this the hard way after spending $100 to promote a post that didn’t really have anything to do with our usual content)
When you’re looking for posts to promote, consider the following:
- The quality of the image or video
- The engagement (likes, comments, shares)
- The overall reach (how many people saw it)
Pick your best posts and share them with the world!
Manage Instagram alongside your other social channels and save time using Hootsuite. From a single dashboard, you can schedule, publish, and boost posts, engage your audience, and measure performance. Try it free today.
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how to make a business account "shoot"?
February 10, 2017, 10:08 am
Maintaining a personal Instagram page and promoting a brand using an Instagram account are two different tasks. How to make a business account not only pleasing to the eye and collecting likes, but also become a source of income?
Pavel Kukhnovets, SMM service KUKU.io
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Instagram fans rejoice: the past year has brought many new features and opportunities. Some of the highlights are the addition of Instagram Stories and Live Streams. And at the beginning of the year, the record for the most popular photo was updated on the network: more than 10 million likes were received by the photo of the pregnant singer Beyoncé.
Such popularity of the social network can be easily explained: the visual content that Instagram developers rely on is the most interesting to a wide audience and provides more opportunities for self-expression. nine0003
This is noticed not only by fans of communication in social networks, but also by most global brands and even the most modest representatives of small businesses. Is it so easy to start promotion and successfully post on Instagram from scratch, and are there any differences in maintaining a personal Instagram profile and a business account? Just recently, the KUKU.io SMM service began supporting delayed posting on Instagram.
What is the difference between promoting an ordinary user and a brand on Instagram?
A personal page on Instagram is necessary for its author, most likely for self-expression. Those who simply communicate on social networks and periodically share images do not set serious goals. In addition to communication, they are interested in the growth of subscribers and the number of likes.
nine0003
We interviewed aspiring Instagram bloggers and page owners with less than 1,000 followers. Here are the results we got:
We
asked: How often do you post
on Instagram
? Is there a
clear schedule?
And the results of the next question showed clear differences between the owner of a personal Instagram account and a marketer whose task is to promote a product on Instagram using activities and cross-promotion.
We asked: How do you increase the number of subscribers?
Popular Insta bloggers are another matter. Many of them have a well-formed strategy and a clear content plan for posting images and stories, a posting time schedule, and certain categories. This is not an easy, but very popular activity lately.
It's even more difficult in business. The authors of an Instagram account representing a specific product or company need to solve daily tasks, follow clearly set goals and get specific results.
Simply put, promotion on Instagram becomes an effective marketing tool for them. nine0003
The life of a marketer who maintains a company's Insta account is greatly facilitated by automatic posting tools that allow you to systematically plan the release of certain photo posts, take into account different time zones and receive detailed analytics.
In this case, it is very important to see the result of your work in order to correct or strengthen your business strategy and promotion on Instagram in time.
So, if you have not yet paid due attention to the social network Instagram, we will help you structure your actions and start maintaining your product account correctly. nine0003
17 tips to make a new business account on Instagram "shoot"
Starting any business is never easy. But if you spend a little time and study the experience of different companies, you can quickly understand that a competent approach to promoting on Instagram can bring excellent results already at the start.
Let's consider the most obvious recommendations for those who have not yet had the experience of promoting a company's Insta account.
- Use your brand name for your Instagram page title . If the name does not fit for various reasons or is already taken (sometimes this happens), then choose the name that is closest to the product or service and is directly associated with them. Sony worldwide locations always use the brand name in account names:
- The main profile photo should contain the logo and preferably reflect the company's philosophy. Here is an example of a company that placed not only a logo but also a slogan on the main photo. nine0056
- Do not leave the information fields of profile blank. All information must be filled out clearly and specifically. This is the background of your brand. Don't forget to add a link to your website.
- Integrate your account with Facebook .
Add the function of automatic integration of photo content into Facebook. Cross-posting will increase views and reposts. - Work out your promotion strategy well at Instagram . Prepare 10 first posts - such that the reader immediately wants to read the eleventh. Make a content plan for posting and stick to it. Offer subscribers an author's view of the world and an original brand position. Bright and unique pages will not go unnoticed, even in the variety of Insta content.
- Use filters and applications . Remember that photo content is your main weapon of promotion on Instagram. A lot of filters will help make pictures bright and memorable. Fantasize and experiment. Shoot videos using the product identity. Even native Instagram apps make visuals more interesting:
layout
Boomerang
Hyperlapse
- Try live streams. This new Instagram feature is not used very often yet. But brands are already evaluating the impact that live video can bring.
- Dilute image photos with behind the scenes images, workflows, photos of the team and its informal life (unless a separate account is supposed for this). Such photographs can be as simple as possible and close to the people. Use unexpected moments and pleasant surprises from the life of the brand. If a famous person paid attention to your brand, be sure to tell your subscribers:
- Be sure to tell us about events: whether it's the opening of a new division of the company or a performance by a people's artist at a corporate party. Events always attract attention and collect a lot of likes and comments.
- Add interactive . Offer and involve. This will immediately allow you to build two-way communication with your audience. You can simply offer to come up with an inscription for the image or ask a question for discussion. A photo contest on behalf of your brand will grab attention online and let your customers show off their creative side.
nine0056 - Use hashtags . No matter how banal it may sound among venerable Instagram bloggers, everyone once started, and hashtags are still working. Add your brand name to the hashtag so your customers will always find your business account on Instagram. Then, when you accumulate a lot of unique content, it will be easier for you to use specific hashtags for specific projects and campaigns.
- Generic and hackneyed hashtags also don't hurt . They can be both in Russian and in English. If you are promoting a gift shop, don't forget to add general hashtags like #gifts #giftshop #gifts #giftshop #bestgifts etc.
- Use embedded posts to repost Instagram content with follower comments or review posts from your fans and publish to your blog or website.
- Keep an eye on new subscribers : among them there may be many useful contacts and opinion leaders. Follow the comments, be sure to respond to negative reviews - reputation management in social networks should also become the responsibility of the one who promotes on Instagram.
- In response to comments, not forget to personalize contact . This is easily done by adding @ in front of the username.
- Analyze first results . An initial analysis will help draw the first conclusions and, if necessary, change the direction of promotion on Instagram. Explore social media analytics tools and determine the best metrics for you. You may not need an in-depth analysis right away, but monitoring the growth of subscribers, comments, mentions and reposts will not be superfluous.
- Finally, keep an eye on for what's new with . Instagram is developing very quickly and it seems that this social network is not going to stop there. nine0056
Instagram is the social network where you can get followers and increase sales very quickly. Use these Instagram promotion tips and share your results!
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Instagram, Content, Marketing, social networks
Fundamentals of promoting an account on Instagram: how to succeed? nine0001
Many social network users look at the life of bloggers and want the same.
Indeed, it seems that they simply post photos and videos and earn much more than the representatives of more traditional professions. The fact that the commercial management of social networks is also difficult, we will not touch on in this article. But let's talk about how to promote Instagram and start getting the first income from your profile as soon as possible.
Need to promote Instagram accounts
Is it really necessary to make your account popular? If we are talking about your personal profile, in which you simply post photos from walks, this need as such is minimal. People are interested in the simple life of a celebrity, but if you are not a star at least at the city level in real life, it is unlikely that anyone will want to look at your life. Exceptions are rare. And it is always high-quality content that is pleasant or interesting to look at. If you use Insta for sales, the question of the need for promotion is not even worth it - it should be obvious that the larger your target audience, the more sales and the higher the level of income.
With entertainment profiles, the situation is exactly the same as in other social networks: a large active audience equals a high price of advertising and, in general, popularity with employers. nine0003
How to start promoting on Instagram
So, you have decided to promote. Where to begin? First, think about what your target audience might look like. What exactly might she be interested in? Based on this, you need to solve the following questions:
- How to draw up a profile? When it comes to Insta, this is a critical issue.
- What promotion strategy to build?
- How to make a content plan and what is it all about?
- What tools to use? What methods to choose?
- Approximate budget for promotion.
We will talk about these points in more detail.
Creating an account on Instagram
What is important in the appearance of the profile? Of course, style. Pay attention to popular profiles.
If this is entertainment material, then it is designed in the same way - white frames with a caption or, often, the same position of the blogger in the frame at the very beginning of the video. If these are just beautiful photos, usually the color scheme is similar: the colors of the photos are combined with each other and do not hurt the eyes. The image quality in general plays a very important role here: if you just post funny videos from the Internet, you will not have any complaints in terms of a soapy picture. But if you create content yourself, it should be beautiful and clear. nine0003
Working out a promotion strategy
So, you have decided how your profile should look like. It's time for a promotion strategy. Where to begin? I recommend following each of the points below - they are very important for getting the maximum result and answering the question "How to promote an account on Instagram?".
- We set goals. To do this, we determine the content of the page, the type of content and, in fact, the meaning of our promotion.
If you run Instagram for sales, you need to build an overall strategy to achieve brand awareness. If earnings - a stumbling block will be a large and active audience. nine0056 - Browse similar users. Competitor analysis is also very important and will help you draw some conclusions for yourself. Pay attention to engagement. To do this, compare the activity of subscribers - likes, comments, saves - with the total number of views. In order to obtain this information, you can use third-party services. Also pay attention to what exactly competitors attract the attention of users, what type of content they make, how their publications look. This must be done not for copying, of course. Thus, you can determine for yourself what is interesting and your target audience. This will help a lot in content creation. nine0002
- We make a portrait of your target audience. You need to know who you are trying to interest in order to attract subscribers with your content.
- Based on the portrait of the target audience, it is necessary to draw up a content plan.
Although it seems that this is not so important, and the post can be done on the knee, this is a misconception that can break your entire work with the page. You need to release publications at least once a day - in the morning or evening prime time. It is most convenient to pre-roll what posts and when you will have to go out. nine0056 - Track subscriber engagement. At the beginning of work, this will be problematic - the most objective will be to analyze the results of work for the month and, based on activity jumps, improve the content. Here it is worth considering that at first, with proper work, there will be an influx of subscribers, which makes such an analysis of the work somewhat biased.
- Select spinup tools. To do this, you need to understand whether you are ready to spend money on it or not. Of course, you can move for free, but more often than not, money investments greatly accelerate audience growth. nine0056
Free account promotion tools
If you create a great profile but do nothing to get noticed, you will fail.
We will discuss promotion tools, starting with free ones.
- Hashtags. They are often underestimated, but many users search for posts by tags. In addition, this will bring publications to the TOP and provide additional coverage. This will also help to get into recommendations to people who are not subscribed to you. nine0056
- Subscriptions. People see that you have subscribed to them, and go to your account. Further, if the publications are interesting, they will definitely subscribe. But, as you understand, if the profile as a whole does not contain anything cool, this tool is useless.
- Massliking and masslooking. In general, this is something in the spirit of the previous paragraph. You catch the eye and get a chance to interest the user.
Instagram Paid Tools
We sorted out the free ones. Let's say you have some amount that you are willing to allocate for promotion. This is already good - usually for the money you get paid automatic promotion, in which you can not take any part.
What will help with this?
- Agencies that help with promotion. You pay and get results.
- Complex promotion services. This is automatic mass liking and mass following. Simplifies the work with these tools, automates it. You can use the free period and move from one site to another, but it is much easier and more convenient to use one and pay for its services. The undoubted advantage is that you can create a calendar of publications and forget about creating posts on your own every day. It is convenient that there are both sites and various software here. Which means that you do not have to be afraid of losing your profile - if all the data is stored on your computer, security concerns are shifted to you. nine0056
- Cheat services. They are of little use on their own, but due to the structure of the Instagram feed, even wound up subscribers can become your target audience and increase engagement. But this is the last, most desperate step.
- Freelancers.
