How to add more followers on instagram

Get More Real Instagram Followers in 10 Steps

Instagram is the foundation of so many brands’ social presence. The platform is proven to drive traffic, support sales and engage customers.

And that’s why 59% of marketers plan to up their investment in Instagram this year.

But if you’re not thrilled with your Instagram growth and engagement, you’re not alone.

Competition on the platform is fierce as more and more brands get on board. Thing is, taking steps to grow your audience is absolutely worth it. That’s because the bigger your audience, the more opportunities to delight your customers.

Ready to tweak your presence to attract authentic and organic Instagram followers? This post breaks down how to make it happen.

10 ways to increase Instagram followers

Before we get into the nitty-gritty, this post is about building an organic following.

And yes, the distinction matters!

Some brands want to take shortcuts when it comes to trying to get more Instagram followers. We don’t pretend that pay-for-play sites exist.

That said, these services aren’t worth it for brands long-term. The Instagram algorithm weeds out low-quality accounts and phony engagement from paid bots.

But we’ll bite: there’s definitely some legwork involved in growing your audience authentically.

Doing so it worth totally worth it, though. Below are our ten best tips for getting more Instagram followers the right way.

1. Optimize your Instagram account

Before you worry about how to get followers, consider how your Instagram account is set up first.

Ask yourself: does your profile “look the part?” For starters, consider your:

Your Instagram bio (including your slogan, tagline and/or a branded hashtag)
Your profile picture
Your bio link (and where it points to)

These details define your brand identity on Instagram. More importantly, they impact your account’s discoverability. Building a follower-friendly account means:

Having a search-friendly username. Stick to either your brand name or whatever’s closest to your existing social handles. If your name is too long, shorten it to a variation your audience would recognize (ex: Cold Stone Creamery’s account is @coldstone).
Making your profile picture professional. An appropriately-sized logo is ideal. Any text in your profile picture should be legible on a smartphone screen.
Minding where you point your bio link. This is crucial for turning Instagram followers into meaningful traffic or customers. It’s your only way to funnel social traffic to your site and promotions.

Linking to your homepage is fine but not always ideal. To encourage more meaningful interactions, a social landing page that points to multiple links can help.

This gives your audience total control of how they engage your business next. That means a better experience for your followers.

The best way to optimize your account is to follow a proven Instagram marketing strategy. Download our free guide to get started.

2. Keep a consistent content calendar

Momentum matters on Instagram. In other words, you likely won’t get followers on Instagram if you post at random.

Creating content and providing value is what builds your audience. Doing so consistently is what helps you keep them. Don’t let your Instagram account gather cobwebs.

That’s why sticking to a regular posting schedule is crucial. In terms of when and how much to post, you don’t have to stick to a set-in-stone number. Most brands post daily or near daily. This tracks our own research on how often to post as well.

For reference, below is a breakdown of the best times to post to Instagram. “Optimal” engagement is during the mid-to-late morning and early afternoons during the week.

If you’re worried about your posts not getting seen enough, we get it. Consider how features like Stories can get more eyes on your content if it wasn’t seen the first time.

3. Schedule Instagram posts in advance

There’s no denying that brands are at the mercy of the Instagram algorithm for reach. Still, posting at the right times can still give your posts more visibility. Anything you can do to maximize engagement is a plus.

This speaks to the value of scheduling Instagram content. With Sprout’s newest tools, brands can schedule Stories, Carousels, Reels and Posts.

Scheduling content in advance ensures control and organization. Instagram scheduling tools ultimately help you hit that cadence we mentioned earlier. The ability to crosspost content from other networks helps here, too.

You can also use Sprout’s ViralPost feature to nail down your timing, too. Our platform analyzes your engagement history and identifies the best times to post.

Perfect your Instagram content plan with Sprout Social

In addition to scheduling a complete picture of your Instagram content calendar, Sprout offers even more features to perfect your brand’s feed.

Share IG-approved visuals with your team using our Asset Library, or test out our grid preview feature to make sure every aspect of your presence is true to your brand style.

Get a hands-on look at these features and more with a 30-day free trial of Sprout.

4. Engage with customers, brand advocates and influencers

Figuring out how to get more Instagram followers means engaging your audience.

And one of the best ways to do that is through responding to and republishing their posts.

Enter the power of user-generated content. UGC campaigns build social proof by showing followers you’re invested in them. For example, Drunk Elephant regularly regrams their followers’ posts. They gather content with their #BareWithUs and #DrunkBreak hashtags.

Partnering with influencers with an established following is another way to grow your own audience. Content creators can get your brand in front of your target audience and build ongoing awareness for your products.

5. Avoid fake Instagram followers

There’s a big difference between fake and legitimate followers on Instagram.

We get it, too. For the sake of quick growth, it might be tempting to purchase followers.

But the drawbacks outweigh the benefits 100%. Why? Because fake Instagram followers…

Confuse your potential organic followers. An inactive, low-engagement account with a big following is suspicious. This can be a turn-off for fans that’d otherwise follow you and engage.
Provide no monetary value to your business. Think about it. Your bot followers can’t buy your stuff, can they?
Generate no buzz: If you have 10,000 fake followers, how many are going to engage with your posts? Does it really even matter if your posts are brimming with spam comments?

Real people have the ability to share, like, comment and engage with your Instagram posts. Additionally, real followers actually appreciate the time you spend interacting with them.

For example, Lush Cosmetics takes the time to answer questions and engage followers all the time. This results in customers regularly returning to share shout-outs and positive comments.

6. Showcase your Instagram everywhere you can

Don’t be shy about promoting your Instagram if more followers are your goal.

There is no one-size-fits-all approach to promoting your ‘gram, either. Here are a few ideas:

Add social media icons to your website and marketing emails. Social media icons make it easier for people to find your business and help you connect with customers.
Feature an Instagram feed on your homepage or product pages. Many ecommerce brands have dedicated UGC feeds on-site (see below).
Reshare Instagram-specific content or announcements on other social channels. For example, you could talk about an upcoming IG Live via TikTok or Facebook.

7. Post content that followers actually want to see

Easier said than done, we know.

Filters. Captions. Content types. Post times. That doesn’t even scratch the surface.

There are so many variables to consider, right? It doesn’t help that Instagram’s algorithm is fickle. What works for one brand might not work for the next in terms of format and timing.

For example, some brands swear by Carousels. Others are all-in on Reels. Both approaches can work. You’ll quickly find on Instagram that some content performs better than others. This is why testing is so important.

Instagram’s native analytics are surprisingly powerful. That said, investing in Instagram analytics tools will take things to the next level.

For example, Sprout makes it easy to benchmark and analyze Instagram content across accounts. Rather than second-guess what’s working and what’s not, our reporting spells it out for you.

Be confident in your content strategy by analyzing those variables we mentioned earlier.

And if you’re unsure where to start, try analyzing your competitors. A staggering 90% of brands say that social media data helps them keep up with competing social accounts.

You obviously shouldn’t copycat your competitors. That said, you can take notes on what they’re doing or posting that drives engagement. Sprout’s Instagram Competitors report can provide a breakdown of what’s working in your industry. A little competitive research can go a long way.

Oh, and keep your ear to the ground with new Instagram trends. That way you won’t miss out on platform-wide opportunities to hop on trending content formats.

For example, Reels are popping off right now. Our data shows that 66% of consumers want to see more short-form videos from brands. In terms of trends, Reels should be on your radar.

8. Make meaningful conversation with your audience

Food for thought: 60% of marketers use Instagram as a service channel.

The platform is perfect for going back and forth with followers. Likewise, many popular post ideas center around asking questions and engaging in a dialogue for a reason.

Off-the-cuff questions, shipping concerns or praise for products are all fair game from followers. Check out how Cometeer responds to all of the above on their Instagram posts:

Being supportive and responding promptly shows people that you care.

You’d be surprised at how your Instagram followers increase once you start acting more personable. Our Index research shows that 89% of consumers will buy from a brand after following them on social. Every interaction counts.

Again, try to respond to as many questions or comments as possible. Doing so could make or break someone becoming a long-term follower or a customer.

9. Find hashtags where your followers hang out

Instagram hashtags have been a staple of the platform, like, forever.

That said, they don’t hold as much weight as they used to.

Dumping hashtags into your posts isn’t going to net you any new followers. Especially when there’s so much noise on the platform.

Be proactive by focusing on industry-specific hashtags relevant to your customers. For example, Lashify regularly posts content to the #LashEducation hashtag. Tags are less general and competitive than #beauty. Becoming more visible within these types of tags is meaningful for brands in the right niche.

Understanding how your hashtags perform on Instagram is critical. With Sprout Social’s hashtag analytics tools, you have direct access to in-depth performance and usage data. Figuring out which hashtags to use is just a few taps away.

10. Take steps to delight your Instagram followers

When you make your Instagram followers happy, you’ll see the payoff in audience growth. The best Instagram accounts have fans and communities (hint: not just followers).

The tips below are the building blocks for a follower-friendly account. Put them into practice in a way that aligns with your brand voice and values. Avoid coming across as needy, solesy sales-driven or robotic at all costs.

So much of how to get Instagram followers for free is about creating an authentic community. For many accounts, this means building customer relationships. Content that highlights your personality and the humans behind your brand is a plus. This includes:

Inspirational content
Humorous content
Re-sharing UGC with unique captions
Storytelling posts
Behind-the-scenes photos and videos
Posts that raise awareness for social causes

How to get more Instagram followers (the wrong way!)

Disclaimer: Sprout Social does not endorse purchasing Instagram followers. We don’t recommend services that sell followings or “Likes.”

As the social space becomes more crowded and competitive, brands are willing to take risks for the sake of instant results.

We’ll say it again: brands shouldn’t buy Instagram followers. Nobody should!

Why you shouldn’t buy followers on Instagram

Here are some reasons why buying followers to grow your account is a serious mistake.

Your real followers know what fake followers look like

Social consumers are getting savvier. Privacy concerns and social scammers have made people hyper-aware of weird activity. In short, people today are spam-detectors.

A sudden follower spike is a red flag. Not to mention having bots stink up your account with endless spam followers. This all damages your reputation and keeps you from growing an authentic Instagram following.

Fake followers bring nothing to the table

You’re probably worried about your Instagram metrics and understandably so.

That said, your follower count doesn’t mean much if your “followers” don’t drive engagement. You might look “bigger” at a glance but who cares? Consider how your engagement rate on the platform will suffer if your follower count is inflated.

If nothing else, buying Instagram followers violates TOS

No surprises here.

Consider how Meta has taken direct action against buying engagement in the past. They’ve gone as far as to shut down companies that sell likes. That’s because this practice violates the platform’s terms of service:

Help us stay spam-free by not artificially collecting likes, followers, or shares, posting repetitive comments or content, or repeatedly contacting people for commercial purposes without their consent.

How are you growing your Instagram following?

Listen: getting more followers on Instagram isn’t going to happen by accident.

And despite what you might have heard, there’s no silver bullet solution for making it happen.

The tips above can help you build the foundation for an organic following that actually engages with you. Putting these tips into action is so much easier with a powerful publishing and analytics tool like Sprout.

Want to see our suite of tools in action? Start a free trial today and see for yourself!

How To Get More Followers on Instagram [5 Simple Steps]

Starting fresh on social or just trying to build your online brand? You’re probably wondering how to get more followers on Instagram.

And no, we don’t mean buying followers or using bots. Those tricks might boost your follower count for a short time, but they won’t do you any favors long-term.

That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand.

Check out our in-depth guide to learn how to grow Instagram followers organically.

Step 1. Lay the groundwork

Step 2. Create great content

Step 3. Make yourself findable

Step 4. Engage with your community

Step 5. Keep learning

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

How to get more Instagram followers for free

No time to read the whole guide? Check out the video below for what you need to grow on Instagram this year:

Otherwise, it’s time to roll up your sleeves and get to work.

Step 1. Lay the groundwork

Have a thoughtful Instagram marketing strategy

If you want to be effective on social, you need a clear plan.

Getting more Instagram followers is a great starter goal. But followers alone won’t create a successful Instagram account. Your goal needs to be part of a larger plan that connects to your business strategy and social marketing objectives.

Think about the reasons why you want more Instagram followers. What do you really hope to accomplish? Maybe you want to:

increase brand awareness
boost product sales
drive traffic to your website.

Staying focused on these business-oriented goals will help keep your Instagram account consistent. It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep) a loyal following.

Define your target audience

Ask yourself some questions about who you’re trying to reach:

Where do they live?
What do they do for work?
When and how do they use Instagram?
What are their pain points and challenges?

The answers to these questions will help you craft content to connect with the people on Instagram who are most likely to give you a follow.

They will also help you consistently deliver content that will keep your audience engaged for the long run.

Create a consistent brand story and aesthetic

Maybe you want to show off how your product is made. Or humanize your brand by sharing an employee’s perspective. An aspirational brand might showcase the lifestyle or achievements of your customers.

No matter what you’re going for, it’s important to maintain a consistent brand voice, personality and look.

Your posts should be easily recognizable at a glance. Think of your Instagram grid as one cohesive unit. You can always use Instagram Stories to share content that doesn’t quite fit with the look and feel of your main feed.

Your products don’t have to look the same, either. You can use styling to give your grid a consistent look and feel, like @themillerswifecustomcookies does:

Source: @themillerswifecustomcookies on Instagram

Use keywords to appear in searches

Before people can follow you on Instagram, they have to find you. But not all text on Instagram is searchable. Only two fields on Instagram contribute to search results: name and username.

Your username is your Instagram handle. It should be consistent with the handle you use on other social networks since this also makes it easier for people to find you. Use your brand name or a variation of your name that people are likely to use when searching for your brand.

Your name can be anything you like, up to 30 characters. You don’t want to keyword-stuff, but including your most relevant keyword in the name field can make you easier to find.

For example, travel writer Claudia Laroye (@itsclaudiatravels) includes the keyphrase “travel writer” in her Instagram name. Now, she’s more likely to be found by people looking for travel content or writers.

Source: @itsclaudiatravels on Instagram

Optimize your Instagram bio and profile

Two-thirds of Instagram business profile visits are from non-followers. If your bio and profile convince them to click the follow button, those visitors may become followers.

Your profile includes your name and username fields (mentioned above), your website and your bio.

Your bio can be up to 150 characters, so make the most of it. Convey your brand identity and show new visitors why they should follow you. What kind of content can they expect?

This bio from @abstractaerialart sums up the account’s purpose and promise in a quick, easy-to-digest way:

Source: @abstractaerialart on Instagram

If you have a professional account (business or Creator), you can include extra info in your profile, like your contact information, type of business, and location.

Step 2. Create great content

Design a gorgeous Instagram grid

Sure, this might seem obvious, but it’s critical when thinking about getting followers on Instagram. Every post on your Instagram grid must be high-quality and visually engaging.

When new users visit your profile, the content should make them want to see more (and click Follow).

Give commercial photographer @nelsonmouellic a round of applause for this visual feat.

Write compelling, long captions

Instagram is a visual social media platform, but great Instagram captions help you get more reach and engagement.

Here are some key strategies to keep in mind:

Put the most important words up front. If the caption is more than 125 characters long, users must tap “more” to see the whole thing. Make the most of those first words to inspire that extra tap.
Ask a question. This makes it easy for your audience to leave a comment. That increased engagement will help make your account visible to more people.
Use emoji. Emoji add a bit of variety and can make your caption more enticing. Just make sure you use those emoji correctly!
Try different caption lengths. Our data shows that long captions are more likely to improve engagement, but ultra-short captions can also be very effective when the visuals speak for themselves.

Will Tang of Going Awesome Places posts great photos with detailed captions that tell the story behind the shot. His Insta bio calls him a “creator of ridiculously detailed itineraries and guides.” That means this caption approach is very on-brand.

View this post on Instagram

A post shared by Will | Going Awesome Places (@goingawesomeplaces)

Post content that’s meant to be re-shared

Your audience wants to engage with content that’s useful and inspiring. So when planning your posts, think about types of content that other people might like to share.

People love sharing infographics. Feed that desire by supplying your followers with your expert insights. If someone embeds your Instagram posts in their blog, you’re exposed to a whole new audience of potential followers.

People can also re-share your posts in their Instagram Stories. These posts are clickable, so anyone who wants to know more can click through to your original post. It’s another easy way to expand your reach to new audiences and potential new followers.

For example, here’s how a Hootsuite post about LinkedIn demographics looks when shared to my Instagram Story.

Embrace Instagram Stories

If you want more Instagram followers, you need to use Instagram Stories. Half a billion Instagram accounts use Stories every day, and 45% of the most-viewed Stories are from businesses.

People who use Stories are highly engaged. Plus, you can use the hashtag and location features in your stories to expose them to people who do not already follow you.

Make the most of Stories highlights

Put a lot of effort into an Instagram Story and not quite ready to say goodbye after 24 hours? Pinned Stories highlights are a great way to introduce your brand to people who visit your profile. So pack those highlights with great info and content to show new visitors why they should follow you.

Don’t forget to customize the cover photos on your highlights, too. Supplement company Vega keeps things on-brand and plant-friendly with their custom green highlights.

Source: Vega on Instagram

Post consistently

Your existing followers want to see content from you. That’s why they followed you in the first place. So give them what they want!

When users interact with your posts, those engagements tell Instagram’s algorithm that your content is valuable. Those interactions will then boost your reach. So giving your existing followers something great to interact with can help bring in new Instagram followers.

How often should you post? According to our analysis, between 3-7 times per week.

Post at the right time

Instagram uses an algorithm, not a chronological feed. But timing is still important to the algorithm.

Hootsuite’s social team found that the best time to post on Instagram is between 8 AM -12 PM PST or 4-5 PM PST on weekdays.

But your audience might have different habits than ours. A tool like Hootsuite Analytics can show you the best time to post for your audience based on past engagement, impressions or traffic.

Source: Hootsuite Analytics

Try Hootsuite for free. You can cancel anytime.

Start testing various times and measuring results. For example, if you’re a retail brand, you might want to test posting during lunch

Schedule your posts and stories

What if the best time to post to your account is 3 AM? (Hey, it happens.) Use a desktop-based Instagram tool like Hootsuite to schedule and publish directly to Instagram.

Scheduling your Instagram posts in advance allows you to plan a cohesive grid that tells an overarching story. It also allows you to dedicate time to creating excellent captions rather than trying to come up with something witty on the fly.

You can also use Hootsuite to schedule Instagram Stories and Reels.

Step 3. Make yourself findable

Use relevant hashtags to reach new users

Sadly, the text of your Instagram posts isn’t searchable. But your hashtags are. Using hashtags thoughtfully can be a good way to get followers on Instagram for free. You can even create your own branded hashtags.

Relevant hashtags can help people find your content. Instagram users can even follow hashtags. That means your hashtagged content may appear in the feeds of people who do not yet follow your account.

You can include up to 30 hashtags in an Instagram post, but don’t go overboard. Instead, do some experimenting to learn how many hashtags work best for your particular account.

Avoid hashtag gimmicks such as #likeforlike, #tagsforlikes, or #followme. These may give you a temporary boost in followers. But those people aren’t interested in what makes you and your content special. They’re not going to help you build a meaningful, engaged audience on Instagram.

Instead, focus on using highly targeted hashtags specific to your photo, product, or business, like stylist Dee Campling does in this #wfh shot.

View this post on Instagram

A post shared by Dee Campling (@deecampling)

Tag your location

If the location of your post or Story is clear, it’s worth adding a location tag. It’s another easy way for people to find your content on Instagram.

View this post on Instagram

A post shared by Instagram’s @Creators (@creators)

If your business has a physical location, tag it and encourage customers to do the same. Users can then click on that location and see all photos and Stories posted from your store, restaurant, or office.

For example, here’s what you get when you search for the location of Van Wonderen Stroopwafels in Amsterdam:

Source: Instagram

If you’re posting from a conference or event, adding your location can help you connect with other attendees. This will expose your account to a highly relevant group of new potential Instagram followers.

Tag relevant users

It’s easy to tag Instagram users featured in your photos. Just use an @-mention in your caption or Instagram’s tagging functionality within the post.

Users are notified when they’re tagged, so tags encourage them to engage with and share the post. Your post will also appear on the Tagged tab of their Instagram profile.

You can also tag users in your Instagram Stories. Then, they can post shared content to their own Story with just a couple of taps. If they do so, their viewers can click through to your account.

Be careful, though. Tagging someone just to get their attention isn’t a great idea. Instead, only tag users featured in your photo or relevant to your post’s content.

Some potentially relevant users to tag might include:

Customers
Suppliers
Other relevant businesses
Colleagues or employees
Someone who taught you a skill or told you about something you share in the post
Anyone who appears in the photo

Encourage others to tag you

Another way to introduce your Instagram account to a new audience is to ask other Instagram users to tag you. When they tag you in a post, their audience sees your handle and can click on it if they want to learn more.

Your bio is a great place to ask people to tag you on Instagram.

For example, Visit the USA asks Instagrammers to tag them for a chance to be featured on their account.

Source: @visittheusa on Instagram

Cross-promote your Instagram account on other networks

If you want to get followers on Instagram for free, you need to make it easy for people to find you.

Your Instagram profile should be easily discoverable. If you’ve already built a following on another social network, let those fans know about your Instagram account.

Share a link to your Instagram profile and give your existing social followers a reason to check it out. (Like an Instagram-exclusive coupon code, event, or contest.)

When BlogHer hosted Jameela Jamil for an Instagram Live, they made sure to promote it on their Facebook Page as well.

If you’re just starting your Instagram account, make sure to post some content before you promote the account elsewhere. Aim for a minimum of 12 posts.

You could also highlight some of your best Instagram posts on your other social channels. Consider boosting these posts with paid advertising so your other social followers can find and follow you on Instagram.

Embed Instagram posts in your blog

You’ve already seen some embedded Instagram posts in this blog. These clickable posts allow users to head directly to the relevant post or Instagram profile.

Embedding your own Instagram posts in your blog is an easy way to share your content and drive traffic to your profile. Every new visitor to your Instagram profile is a potential new follower.

For example, say Hootsuite wanted to announce our mascot’s makeover. Sure, we could share a few pictures of Owly’s new look.

But we could also embed an Instagram post, like this:

View this post on Instagram

A post shared by Hootsuite 🦉 (@hootsuite)

Any time you’re sharing visual content like photos, charts, or infographics in your blog, there’s an opportunity to embed an Instagram post with that content instead.

Share your Instagram account in other communications

Think beyond your social channels when sharing your Instagram account.

You can link to your Instagram account on your website, in your email signature, and in your online newsletters. The link doesn’t have to be big, either. You can use a small Instagram icon.

If you’re promoting a new Instagram account, a quick email blast is a great way to get free Instagram followers fast.

And don’t forget about your offline materials. You can include your Instagram handle on coasters, posters, packing slips, business cards, or packaging. It’s a simple way to drive more free Instagram followers to your account.

Use Instagram QR codes

Your Instagram QR code is a scannable code that allows other Instagram users to follow you instantly. It’s another easy way to promote your account on physical materials like packing slips, signage, and product packaging.

Your QR code is also a great way to get new followers in real time at networking events and conferences. People you connect with in person can scan your code to follow you without having to type out your handle. Try printing it out and tucking it into your namebadge holder for easy access.

Find your Instagram QR code by tapping on the three lines icon at the top right of your Instagram profile and selecting QR Code .

Try to get featured

Feature accounts are Instagram accounts that curate and re-share content based on a hashtag or tagging. Some of these accounts have a huge following. If they share one of your posts (along with your handle), they can send a new stream of Instagram followers your way.

There’s a feature account for just about every niche and interest on Instagram, so start exploring.

For example, @damngoodstitch features embroidery posts. The account has more than 180,000 followers.

View this post on Instagram

A post shared by DamnGoodStitch (@damngoodstitch)

Aim for the Explore page

The Explore page is what you see when you click on the magnifying glass icon at the bottom of the Instagram app. According to Instagram itself, this is where “you can find photos and videos that you might like from accounts you don’t yet follow.”

Half of Instagram accounts visit Explore every month. That’s a huge opportunity for brands looking to grow their audience.

Ending up on the Explore tab isn’t easy. Luckily, we’ve got an entire article dedicated to helping you get there.

You can also pay to get into the Explore feed by selecting Explore as an ad placement.

Source: Instagram

Step 4. Engage with your community

Follow relevant accounts

You should only tag people in an Instagram post when the content is directly relevant to them. But you can follow anyone you like. And when you follow a user on Instagram, there’s a good chance they will check out your feed and consider following you back.

Social listening is great for finding conversations and influential users (a.k.a. influencers) to follow.

Instagram’s “Suggestions For You” section is also a handy resource for finding relevant accounts to follow. These suggestions show up in your Instagram feed between posts, in between Stories, or on the right side of the screen on a computer.

Just remember not to follow too many other accounts too fast. Your follower ratio, or the number of people who follow you compared to how many you follow, is important for credibility.

And don’t follow people just to get their attention, only to unfollow after they follow you back. This is kind of a jerk move and will hurt your Instagram reputation.

Engage with existing communities

Like all social media networks, Instagram is about the communities built within it. So make sure you’re participating in those spaces.

Get involved by liking, commenting on, and sharing content from other credible users in your community. Avoid generic comments (like “Awesome post!”) that look like they come from bots.

Engaging with other posts helps draw attention (and potential new followers) in two ways:

People get notifications when you like and comment on their posts. They may check out your profile to return the favor.
If others find your comments thoughtful or intriguing, they may check out your profile.

Work with influencers in your niche

Here’s an important stat for anyone thinking about how to get more followers on Instagram: 60% of consumers say they’d follow a brand on Instagram after seeing it promoted by an influencer they trust.

If you’re not working with influencers now, then you should definitely consider it. Luckily, we’ve got a whole guide on Influencer marketing to help you out.

Collaborate with other brands

Don’t be afraid to reach out to other brands to see if there’s a way that you can work together on Instagram. The right kind of collaboration could help everyone involved get more Instagram followers.

Think about businesses you already collaborate with in other ways. Maybe you’re connected in a local business improvement association or shopping area. How could you work together on Instagram?

One common option is to host a contest featuring products from multiple companies, like Rocky Mountain Soap Company did with Annika Mang of @borntobeadventurous.

View this post on Instagram

A post shared by Rocky Mountain Soap Company (@rockymountainsoapco)

Try an Instagram Live collaboration

Live video keeps getting more popular, and Instagram is a great place to take advantage of the trend. Users are notified when an account they follow starts broadcasting live, so a live video really grabs attention.

To get your Live video in front of a new audience, use the “Go live with a friend” option to co-host a live video with someone else in your industry. Ask the other person to host a Live video, then invite you as a guest. The two of you will appear in a split screen, introducing you to all of their followers.

For example, Design Emergency hosts a weekly Instagram Live to interview key figures in the design world.

View this post on Instagram

A post shared by Design Emergency (@design.emergency)

Likewise, Wine Spectator‘s Straight Talk series features interviews with industry insiders.

View this post on Instagram

A post shared by Wine Spectator Magazine (@wine_spectator)

Use interactivity features in Stories

Instagram Stories offer plenty of interactive features to engage users, like poll, question, and chat stickers. These stickers are a simple, low-stakes way for your audience to engage with your content.

Polling stickers increased three-second video views in 90% of Instagram’s beta campaigns for this feature.

Source: Instagram

If users come across your Story from a hashtag or location page, they can engage right away. It’s a great way to make them want to learn more about your brand by giving you a follow.

Pin your best comments

One of Instagram’s little-known features is the ability to pin up to three comments for each post.

Today we’re rolling out pinned comments everywhere. 📌

That means you can a pin a few comments to the top of your feed post and better manage the conversation. pic.twitter.com/iPCMJVLxMh

— Instagram (@instagram) July 7, 2020

There are a couple of ways you can use this feature as part of your plan to get more followers on Instagram.

Use pinned comments to extend your caption beyond 2,200 characters by continuing the story in the comments. This lets you take on more detailed and in-depth storytelling, which may be a fit for some accounts.
Pin your favorite comments from other users, especially if they are creating a lot of engagement.

This feature can help you manage the conversation on your posts and create more opportunities for engagement.

Step 5. Keep learning

Create an AR filter

AR filters for Instagram Stories are photo effects Instagrammers can use to modify photos taken through their mobile phone’s front and back cameras.

Those posts with puppy ears? Those are done with an AR (Augmented Reality) filter. Those “which [vegetable/pizza/emoji/etc.] are you?” posts? Yup, those use AR filters too.

Any Instagram user can now create an AR filter. The filters you create live in their own section of your Instagram profile.

Source: @paigepiskin on Instagram

If your filter is not promotional or branded, it will also appear in the Instagram Stories effects gallery, where any Instagrammer can find it.

How does creating an AR filter help you get more Instagram followers? Your account name appears in the top left corner whenever anyone uses your AR filter. It’s clickable and can drive more new visitors to your profile.

Source: @gucci on Instagram

Run contests

Contests on Instagram are a great way to help you get more followers. Just make sure your entry process involves asking people to follow you and comment on one of your photos by tagging a friend.

View this post on Instagram

A post shared by Hotel Casa Amsterdam (@hotelcasa_amsterdam)

Tagged friends will also see your post and may choose to follow your account as well.

Encouraging user-generated content as part of your contest can also help you reach more people. People will learn about your profile from posts their friends create. This is an effective way to build trust with new followers and get more eyeballs to your page.

Consider advertising on Instagram

Okay, this isn’t exactly a way to get free Instagram followers. But Instagram ads can be a powerful way to reach new followers fast by getting your content in front of people who would otherwise not see it.

And unlike buying followers, using Instagram ads is a totally legitimate and effective way to get more Instagram followers quickly with a small investment.

Target your audience by location, demographics, and even key behaviors and interests. You can also create a lookalike audience based on the people who already interact with your business.

Besides the feed, you can advertise in Instagram Stories and the Explore feed. For all the details on creating and posting an Instagram ad campaign, check out our detailed Instagram ads guide.

Learn from Instagram Insights

Instagram analytics tools will give you data on impressions for each post, along with reach, engagement, top posts, and more. You can also find demographic information about your followers, including gender, age, and location.

Regularly reviewing this data can help you identify areas where you can adjust your strategy to hel p you get more followers on Instagram.< >

Keep an eye on what time of day your followers use Instagram, so you can post when people are most likely to see and engage with your content. Data nerds who want to go deeper may want to consider a social media management tool like Hootsuite. These tools can show you the best times to post based on impressions, engagement, and traffic. They’ll also give you a bunch of other helpful performance metrics, like your follower growth rate.

Get more Instagram followers using Hootsuite. Schedule content for the most optimal times, streamline engagement, track your performance, and more—all from a single, easy-to-use dashboard. Try it for free.

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How to increase the number of followers on Instagram

We have already blogged about how to increase your reach on Instagram* or increase engagement. Today we will tell you how to increase the number of followers on Instagram * - by legal methods, on your own or with someone else's help, paid and free ways, without registration and SMS.

If you are already actively maintaining a profile, but there is not enough time to switch to new goals and achieve higher indicators, then try delegating the routine part of the work to the SMMplanner deferred posting service. In it, you can plan the release of posts in advance, and in your free time think about how to increase followers on Instagram * on your own, using the tips from this article. nine0003

Purpose of promotion

Not all promotion methods are equally good for different types of accounts. First of all, you should decide on the goal - why your profile should become popular at all costs: you are an artist and want fame, you sell lawn mowers and want to increase the flow of customers from social networks, you are a massage therapist, makeup artist, tutor or coach, and looking for customers?

The main reasons why Instagram users* gain an audience:

Promote a personal brand . Social networks allow specialists to stand out from competitors due to charisma and get customers from their own loyal audience.
Earnings on advertising . Bloggers with a large audience make good money by integrating promotional publications into their content - talking about products, services and brands.

Advertising of a cosmetic brand on Instagram* actresses Irina Gorbacheva

Selling products . In social networks, they announce and sell various goods - both material and intellectual: electronics, sports goods, clothes for children, books, courses, consultations.
Business promotion . You can attract customers through Instagram*, so entrepreneurs often think about how to increase the number of followers on Instagram*. Social networks for this today are used not only by cafes and beauty salons, but also by shoe repairmen, cleaning companies, factories for the production of solid wood furniture - companies from a wide variety of niches. nine0018
Distribution of creativity . Through social networks, you can talk about books, poems, music, announce concerts and performances. Instagram* is especially useful for artists and illustrators, as the main unit of content on the social network is a picture.

The creator of viral collages has gained popularity on Instagram* klodmande Photo artist Dmitry Markov , who takes colorful photos of the Russian outback on iPhone, has more than 800 thousand followers on Instagram*

Independent media promotion . For online publications, the size of the audience is a key indicator. An online magazine needs subscribers and is meaningless without them. And sometimes only at their expense can survive.

Sometimes profile and subscribers are so interconnected that they change each other's lives

Bringing attention to the project. Through social networks, you can gather a caring audience and work together to solve some problem or urgent problem, and do so on a regular basis. nine0018

With the help of followers, a charity project in Rostov-on-Don manages to treat and house animals

attracting people. Based on this, develop a strategy and content plan, which includes posts with the information that you are going to convey. You will also need to first prepare the account that you are going to promote. nine0003

If you are just starting to advance on online platforms, we recommend that you take at least a basic course. A good selection is in the article: "Where to study for free as an SMM specialist: 8 best courses."

Preparing to recruit followers on Instagram*

Your account should have a specific theme, and you should clearly understand what content you are going to make and who might be interested in it.

To assess the potential and characteristics of the audience, you can analyze similar accounts:

see how many subscribers are interested in the topic and who these people are;
what posts cause them more reactions;
how often new posts appear in profiles;
how a blogger or company interacts with their audience.

This will help you understand what kind of audience you can attract, how to interest them, what kind of response you can expect and what methods of engagement to use. At the same time, you do not need to duplicate the topics and content of competitors, but regularly review their profiles in order to better navigate the general information space and build on your own differences and advantages. nine0003

Since the most important contact with subscribers takes place through the profile, make sure that the information in the header is concise and understandable, and the design is beautiful and relevant to the topic.

Account header investment specialist – full-fledged business card

What you need to consider when creating a profile and what you need to mention separately:

a keyword in the account name will help your target audience find you faster, as it will be indexed by search; nine0018
a completed description, even short and concise, will give new subscribers a clear idea of you, this encourages them to stay and get to know you better;
if you have a website or accounts in other social networks, connect clickable links, this is especially true if you are recruiting an audience to lead it to a website or product catalog.

Think about ideas for posts in advance and make a content plan. Schedule a content release for at least a month and publish a few posts in the feed. It's very hard to get people interested in an account where nothing happens. If it’s hard to come up with topics for publications right away, use the post idea generator. nine0003

Want to learn more about professional account promotion? Choose the SMM.school course you are interested in and learn how to attract an audience and promote your profile on social networks at a convenient time for you.

If you want to quickly understand the functionality and capabilities of current sites, come to the free workshop "Fundamentals of SMM". The video course will give you the necessary basic promotion skills - you can apply them to develop your account.

Ways to increase your Instagram followers*

We have collected proven and legal promotion methods for you and divided them into two categories for convenience.

How to increase the number of followers on Instagram* for free

To grow your audience and increase your motivation to keep an account, try the following promotion methods that you can use for free:

Use hashtags in your posts . Try to use target tags that are as relevant as possible to attract the attention of interested people. Why this is needed and how it will help, you can read in the article “How it works: Hashtags on Instagram* 2021”. Let's just say that hashtags will make your publications visible to people who do not subscribe to you, and they can also be used to maintain headings, develop a brand, catch a wave of hype, and show content to users from your region. nine0003

Mark geolocation . This is a must if you have a regional business, cafe or home studio. The tag will increase the coverage due to users who are geographically close to you. They are also very likely to become clients of your beauty salon or hairdresser, especially since, taking into account recent events, it has become important to visit salons, massage rooms and other treatment facilities, if possible, within a radius of 1 km from home.

Someone may see that there is a pottery school nearby and take it as a sign to try something new

Attract the first subscribers from your contacts . In the settings, you can add other social networks and follow the people you have as friends. They'll get a notification and be able to decide whether or not to subscribe back, so it's quite subtle compared to, for example, sending subscribe requests in private messages.

Post a link to your account on other social networks . You can promote your brand or your services on multiple social networks at the same time, or at least link to your business page on other accounts. You can also regularly repost or even publish posts automatically on several social networks at once using SMMplanner. nine0003

Leave a comment . You can attract the attention of potential subscribers by commenting on posts in related blogs, profiles of other bloggers, and thematic communities. This way you can show expertise, for example by answering someone's question, or being witty. You can express your point of view, disagree or even argue, the main thing is not to get personal and do not offend anyone. Also be active by following and liking other profiles. nine0003

Shared broadcasts . Conduct broadcasts with specialists from related fields. This is how you can exchange audiences, increase the number of followers on Instagram* without cheating and once again show them that you can be useful.

Bloggers also broadcast: Olga Kravtsova recorded a broadcast with a psychologist on a topic that worries her, in case subscribers have similar anxieties

Friends of friends . If you have a good product or an interesting account, you can ask your friends to recommend you to their contacts in order to increase the number of followers on Instagram*. It's easy for them, and you enjoy it. nine0003

Get involved and be active . If you are an expert, you can act as a speaker; if you are a blogger, you can broadcast to subscribers on topics that are important to you. If you are selling something, show the product from different angles and tell some interesting information about it, for example, show the production process.

Post subscriber content . If possible, motivate them to create it. Such a strategy, for example, is entirely based on the GoPro account, which at the time of writing has 18 million subscribers. nine0003 A unique situation where the product itself motivates people to create content

Create a variety of engaging and useful content . Come up with your own tricks that will make users want to share the publication, or tell something useful in collections so that subscribers can save them.

Run a marathon, challenge or other activity . Set goals and invite followers to join or support you. Perhaps someone just lacked the motivation to start running in the morning or read one book a week. nine0003

Organize polls and polls . Engage subscribers in interactive activities and discussions, ask them for advice in order to make a decision, ask for an opinion, even if you need to choose what color to buy a chair for the country. People like to answer simple questions, and this is another reason to use Stories. Also, with the help of subscribers, you can find new topics for posts or even adjust your content strategy.

Post more stories . Their reach is higher than posts, and so far they remain one of the most effective types of content. It is also worth learning new tricks - for example, learning how to shoot Reels. As long as the format is relatively fresh, there is a chance to attract a large part of the new audience with it. You can get inspired by the article "8 interesting examples of using Reels on Instagram *". nine0003 Sometimes bloggers just share their favorite jokes and funny videos, this also increases the reach and allows you to gather an audience with a close sense of humor

Connect business account . It has a lot more opportunities for launching advertising and promotion. For example, it will be possible to add messenger buttons to the description and study statistics in more detail.

Track the statistics of . Analyze the performance of posts in the statistics and note which ones have gained more coverage and attracted more attention. Adjust the content so that it falls into the interests and field of view of subscribers. Experiment with topics, pitch, and posting times. nine0003

To collect statistics and analyze the effectiveness of promotion, we recommend using the DataFan service. You only need to connect your account once, select the type of report, and the data will be updated automatically.

Read another article on our blog on this topic - "12 Ways to Promote on Instagram for Free*".

Paid methods to increase the number of followers on Instagram* without cheating

This group includes promotion methods that require small or large investments. nine0003

Organize sweepstakes and contests . You can start when your account has several hundred followers. The standard mechanics of the event is a drawing of a prize between users who subscribed, liked or reposted a post or story, tagged friends or wrote something in the comments. A gift can be your own product, a discount, a certificate, a partner's product, a place on the course, etc. The main thing is that the prize deserves attention.

Participate in giveaways. Become a sponsor on Instagram giveaways*. It's a bit like a lottery for both you and your subscribers. How it works was described in detail in the article "How to participate in giveaways on Instagram*". nine0003

Use targeted advertising . You can set up advertising posts to target audience and get new subscribers every month. The effectiveness of the tool and the cost of a subscriber at the same time depend on the ability to use the target.

Order advertising from bloggers . To do this, it is important to be able to choose with whom to cooperate. Whether a blogger is right for you depends on their audience, reach, cost of advertising integration, your goals and budget. You can read more about this method in the article “Cooperation with bloggers: pros, cons, pitfalls”. nine0003 Friends kkkrem promote in the blogger's stories for ice cream :)

Advertise in thematic communities . A public post is usually much cheaper than a blogger's wall post. You can choose a community among thematic ones, or you can find one where they post funny videos with cats - everyone loves cats, one of these people will love you too.

Invest in promotion . You can find an SMM specialist or an agency that will take care of promoting your account - developing a content strategy, creating content, launching ads, posting, analyzing statistics, negotiating other people's ads in your account, etc. These services are used by both companies and the Internet stores, and bloggers, since it’s hard to deal with an account with a large audience on your own. So that Instagram* does not completely absorb the lifestyle of bloggers all the time, they hire assistants. nine0003

These are the main methods used to gain followers on Instagram*. If something is missing in the article or you have your own unique features - write in the comments, we will definitely supplement the information!

We also recommend reading the article “How to promote an account on Instagram * from zero to 3000 subscribers in a month”.

In conclusion

Whether you need followers to sell on social media or just want to share your observations with those who support you, justify investing in an Instagram blog* and get paid for ads from brands whose philosophy matches yours - The main thing is that your content is interesting and relevant. nine0003

And the secret of how to maintain a profile regularly in order to increase the number of real followers on Instagram*, and not spend all your free time on it, we have already revealed above - use the SMMplanner deferred posting service. The service helps to plan the publication schedule, prepare them using built-in tools such as Story Builder and Canva without leaving the application, set UTM tags to track statistics, set up automatic publication on several social networks at once. nine0003

Successful promotion!

19 Ways to Get More Followers on Instagram*

Regardless of whether you are on Instagram The product belongs to an organization recognized as extremist in the Russian Federation. personal blog or brand page, subscribers is one of the main metrics that determine the effectiveness of your account. Talking about 19ways to get more followers on InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation. , and "opening" such a trick is not difficult. In addition, it threatens to block InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation, which we talked about in an article about cheating on this social network. So keep up the more workable ways to grow your audience. nine0003

20% discount for the first two months in Amplifer using the promo code AMPLI20

Yes, yes, the phrase “Know your audience” that has set the teeth on edge, but has not become less relevant.

This will increase the chances of getting a relevant audience, and if you have a business account, it will help turn subscribers into customers.

All methods are effective only if you work with the target audience. Accordingly, it is better to subscribe to the audience of your competitors, to do mutual PR with blogs of your subject. nine0003
Yulia Petrova
ilovetasty food blogger on Instagram

2. Tailor the content to your target audience

Once you have defined your audience, you need to start creating content that is related to their interests and needs. Your posts in InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. should inspire subscribers, motivate them, evoke emotions. Look at successful profiles in your niche and learn from their posts. nine0003

We also talked about how to get your first thousand followers on the main social networks

Once you get your first thousand followers, you can ask them what posts they would be interested in. So existing and potential subscribers will understand that you are listening to them, and the desire to click the coveted "Subscribe" button will increase.

3. Create high-quality and interesting publications

InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. nine0261 - about visual content, and therefore, your photos and videos should look the same. But it’s not enough to make a good visual, in Instagram, the product belongs to an organization recognized as extremist in the territory of the Russian Federation. The text of publications also plays an important role. We talked about some tips that will help you make cool posts for InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation..

There are many apps that will help you make beautiful and interesting posts. Check out the video and story app collections to help diversify your content.

4. Use hashtags wisely

When done well, hashtags attract new followers. But it's not enough to use the most popular tags. For example, if you post a photo of a forest and want to use the #forest, #nature and #trees hashtags, you will see that there are millions of such publications and the probability that your post will be noticed is extremely small. nine0003

This does not mean that you do not need to use them at all, but it is worth supplementing with other tags that your target audience and competitors follow. It is also recommended to use more sophisticated and personal hashtags. Roughly speaking, instead of #sunset, you can use #luxurioussunset. We talked about how to use hashtags in various social networks, there is also about InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..

5. Communicate with subscribers

Promotion success in InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. largely depends on interaction with the audience. They want to know that there is a real person behind the account, so motivate them to discuss posts and like them, and then react to their comments and responses. The more actively you communicate with current followers, the more new ones you will get. In addition, it will help to hear the audience better, and social listening is very useful. nine0003

6. Cross-Promo

Reach out to bloggers who have similar blogs and cross-promotion. Start with small profiles, and as your audience grows, contact more and more popular bloggers. The so-called "mutual PR" can be a good tactic to promote InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..

Mutual PR will be effective if you arrange some kind of interactive for subscribers. For example, challenges or a joint draw. A simple recommendation post is unlikely to work. nine0003
Yulia Petrova
ilovetasty food blogger on Instagram

7.

Follow competitors' followers

Another way to increase your audience is to follow users who follow bloggers similar to you. When they see that you have subscribed, they will know that there is another profile from the topic of interest. But please note that there is a limit on the maximum number of subscriptions, from about 20 to 160 per hour. Learn this by experience, but carefully so that InstagramProduct belongs to an organization recognized as extremist on the territory of the Russian Federation. didn't suspect you were a spammer.

I started with manual mass following without special services. The difference between manual and service is visible in the conversion. Manual is more efficient - apparently, the algorithms Instagram The product belongs to an organization recognized as extremist in the Russian Federation. understand how the subscription works, but you need to follow the restrictions (no more than 200 subscriptions per day). me a couple of times InstagramProduct belongs to an organization recognized as extremist on the territory of the Russian Federation. limited the ability to publish posts for a week, suspecting that I used the service to cheat subscribers. But for me, this method is still one of the most effective.

Yulia Petrova
ilovetasty food blogger on Instagram

8. Track relevant hashtags

Did you know that in Instagram The product belongs to an organization recognized as extremist in the territory of the Russian Federation. Can I subscribe not only to profiles, but also to hashtags? This is a good strategy, especially when you reach your first thousand subscribers. Track hashtags that are relevant in your niche and use them in your posts. Feel free to comment on the latest publications with such hashtags so that your InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. nine0261 has become more visible. It is laborious, but it can give good results.

9. Follow similar blogs

Hashtags make it easy to find relevant accounts in your niche that are similar in content and target audience to yours. An even greater effect can be achieved by turning on notifications and being the first to comment on their publications.

10. Post regularly

We talked about how algorithms work on major social networks, including Instagram*

It's hard to say exactly how much regularity affects subscriber growth. In any case, it makes sense to follow this advice: the better you keep the regularity, the more professional and reliable you look in the eyes of your subscribers - they will know when to expect new posts from you. What’s more, Instagram* algorithms love it if you post regularly so your posts get the best reach and engagement. It is better to publish 1-3 posts per day. Try to start with one post a day, then gradually increase and see what happens, find your middle ground. You can also refer to the experience of Ekaterina Kalashnikova, who monetized her InstagramProduct belongs to an organization recognized as extremist on the territory of the Russian Federation. largely due to regular publications.

11. Plan your posts ahead of time

You can save time on posting to focus on more important things: communicating with followers, tracking relevant profiles and hashtags. We are not hinting at anything, but Amplifer will be a good helper in this.

Thanks to a visual calendar and a convenient editor, it is easy to create several publications at once and spread them on different days. Moreover, Amplifer will tell you which posts your audience likes the most. nine0003

Connect Instagram* in Amplifer to regularly release scheduled publications and improve reach and engagement. The first 7 days are free, without a bank card

12. Post at the right time

Now on InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. algorithmic feed, but what time you post is still important. Agree, there is no point in publishing posts late at night in the hope that a large number of people will see it. nine0003

In addition, COVID-19 has greatly affected the best posting times. According to our data, now the peak in InstagramProduct belongs to an organization recognized as extremist in the territory of the Russian Federation. shifted by 4-6 pm on weekdays and at 12 and 6 pm on weekends.

However, you cannot rely solely on the average temperature in the hospital. And here Amplifer will come to the rescue: thanks to a special algorithm, it analyzes your publications and advises the best time based on the activity of your audience. For a 7-day free trial period, you will just be able to evaluate.[instagram*]Try Amplifer to find out the best time to post on Instagram*, adapt your promotion strategy and content plan[/instagram*]

13. Use activity chats

Activity chats are great for attracting new followers to InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. They gather several users who like and comment on each other's posts. A good way to cheat the Instagram algorithmThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. nine0261 and increase the organic reach of posts.

The fact is that when you post a post, the Instagram algorithms Product belongs to an organization recognized as extremist in the Russian Federation. show it to a small number of your followers. If the post gets a lot of responses, then InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. will show the post to an even larger group of subscribers, and if there is no initial activity, then most of your subscribers will not see the publication at all. nine0003

Try to find an activity chat in a search engine or in the Facebook community directory The product belongs to an organization recognized as extremist in the territory of the Russian Federation, VKontakte or Telegram. But keep in mind that the best chats are rarely in the public domain, so you will have to work hard to find really worthwhile groups. And yes, it takes a long time. But trust me, your efforts will pay off handsomely.

14. Use hashtags in Stories

We have already talked about the importance of hashtags, but they should not be neglected in Stories either. Try adding a few relevant tags to your posts and you'll see your Stories get more impressions than before. Some of those who watched will be able to become your subscribers.

Interactive mechanics will help make Stories more interesting: quests, quizzes, polls, they increase engagement and motivation to subscribe to your profile. In addition, Stories is an excellent channel for communicating with subscribers. There you can clarify what content they would like to see, arrange Q&A sessions. nine0003

15. Post videos and stream live

Making videos on social media is almost a must in 2020, as there is more and more content like this and users are spending more and more time watching it. Live broadcasts are an even more engaging content format because every time you start broadcasting, all subscribers receive a notification. We talked about this in this year's trend selection.

How to get subscribers using ethers? Make joint live broadcasts with other bloggers. They can also ask their followers to subscribe to you during the live broadcast, which can be a good channel to attract a new audience. nine0003

16. Post for thematic accounts

In InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. there are many thematic profiles where not their own content is published, but interesting posts of other users. The only thing to do is to use their unique hashtags in the hope of getting noticed.

How can I find them? Use a search engine. Type, for example, “The best travel profiles in InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation. ”, or about the topic of your blog. Surely you will find many such accounts.

17. Decide and Use a Consistent Visual Style

Whether your profile is new or you've been in the business for a long time, you need a consistent visual style for your posts to attract followers. You can choose a specific filter or set of effects for all photos so that they echo each other. nine0003

The importance of creating a visual style for Instagram The product belongs to an organization recognized as extremist in the Russian Federation. Varya Vedeneeva told using the example of the Periodicals profile.

18. Create posts to tag friends

If you want your posts to be seen by the friends of your followers, the "Tag a Friend" feature will help you. Create a relevant entertaining post and encourage followers to tag their friends. The funnier and more entertaining the post, the easier it is. nine0003

19. Try advertising

Do you want more people to see your posts? Think about advertising. In fact, you don't need a big budget to test it. Advertising can be an effective strategy, and InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. can get you new subscribers in a short time.

To promote my account, I buy ads from bloggers, participate in mutual PR and use targeted advertising. I like the first method the most - you can get a subscriber for 6-10 ₽. nine0003
Anastasia Chernykh
content director at Amplifer

⌘⌘⌘

We hope our advice will help you build a meaningful audience on InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. in other social networks where you are present. And remember that people love to follow realistic and authentic profiles. Good luck hunting for an audience at InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation.