Founder/partner Kelle Kitchel-Cooper of The RockFish Group, a successful presence for many years in North Kitsap and Jefferson counties, has just announced some exciting developments for the company that has been her brain child since 2012.

“It seems like yesterday when I realized our community needed a creative agency that could offer a ‘one-source solution’ for creative, marketing, and public relations services,” Kitchel-Cooper recalls. “I was watching my daughter fishing in front of our home when the inspiration for The RockFish Group came to me. The ideals and look and feel made sense immediately.”

As the company grew, so did its team. Danny McEnerney came aboard as a business partner in 2015, and the inspired duo brought other talented creatives on board as opportunities came calling. RockFish’s credo: For clients to experience vital transformation in their businesses, whether local or national.

McEnerney elaborates: “Our full arsenal of creative services has succeeded time and again in maximizing brand awareness, marketing impact, and customer engagement for the companies we partner with.”

With the agency’s incredible success, however, the competition came calling. Kitchel-Cooper and McEnerney recently discovered that a global, multimillion dollar organization – with a name very similar to RockFish – viewed the Poulsbo-based agency as a direct competitor.

“We refused to be intimidated,” explains Kitchel-Cooper. Our RockFish was very successful in its own right, so Danny and I decided not to take a step back. We stepped forward.”

Recognizing an incredible opportunity to set their enterprise apart through rebranding, the nimble team will soon launch RFG Creative, formerly known as The RockFish Group. Under this new banner, the game-changing agency that Kelle and her partner envision will continue a tradition of and commitment to making its offerings as robust and relevant as ever.

“We’re also rolling out RFG Launch, an event management division created specifically to launch businesses and products with bang,” Kitchel-Cooper announces.

Additional strategic developments are being put in place for the imminent rollout of RFG Creative. “For example, we’ll be located in brand new office space in Poulsbo,” McEnerney states. “We’re also providing an even greater level of creative offerings. Our digital solutions now include finely-tuned social media management tools and highly-strategic tactics for SEO/SEM.”

Kitchel-Cooper shares what these changes mean for new and ongoing clients in an ever-evolving marketplace. “We love what we do, but who knew that a couple of kids with a red fish, buoyed by talented and hardworking local professionals, would be so lucky.”

“All of us at RFG Creative,” she continues, “are thrilled to invite our customers to become a part of our next big adventure. The whole team is looking forward to continued success in Little Norway and beyond.”

RFG Creative is a full-service creative, branding, digital, and social media agency serving the greater Kitsap and Olympic peninsulas. The new agency takes a solutions-oriented approach to grow businesses, improve performance, and generate brand awareness. RFG Creative prides itself on ensuring that its work is both highly creative and cost effective for a diversity of companies and industries. From surgical practices and senior living homes to skateboard manufacturers, RFG Creative provides a proven portfolio of brand conceptualization, digital marketing solutions, website design, and communications strategy to meet clients’ sales and marketing goals.

Contact Information:  [email protected] or (360) 930-9592

Call (360) 930-98921 or email [email protected]

The RockFish approach to web design & digital marketing is rooted in a unique combination of creativity and data-driven decision making. Because of this, our work produces measurable movement towards your goals, and we are able to show you this movement with website analytics. While we have a system within which we work, each client’s situation is unique and we always take that into account.

Your digital marketing and website design should be a part of your overall marketing strategy & business goals, and we’ll help ensure all your efforts work together.

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RFG Creative (formerly The RockFish Group) is not your typical branding or marketing firm. We are a network of seasoned industry professionals dedicated to helping brands thrive. When you work with RFG Creative, you get a devoted team focused on your specific needs – keeping our work nimble, cost effective, and most importantly, creative.

RFG Creative’s holistic marketing solution offers a proven and successful approach  to growing organizations, increasing revenue, and improving brand awareness.

RFG Creative fits in exactly where you need us to. From marketing strategy and branding to web development and everything in-between. Our services are designed fill the gaps in your marketing efforts that are keeping your business from growing to its full potential.

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In keeping with the building blocks of the original message we decided to give the Tag Line or Branding Message a Face lift:

“Come for the Day Stay for the Lifestyle.”

The Results:  Branding Message Facelift, along with updated logos and color pallet created a look and feel that was able to help sell (3) homes that were on the market for (5) years. The branding message now is one that is desirable for both those looking to retire as well as buyers looking for a vacation home to enjoy all that the,- “Lifestyle-,” can offer.

Keeping it Simple (but not stupid):  Branding needs to be simple (think of Nike or Apple).  Once you begin to create or recreate your BRAND make sure your BRANDING is:

• Memorable
• Honest
• Does it show utility?
• Does it solve a problem(s) or are you able to address questions using branding as a tool to do so?
• How do customers describe your products?
• Do customers remember your brand?

EXAMPLE:
Question: Do you know who Marion Morrison was?
Answer:  John Wayne (he was his own brand)

If your current BRAND is NOT Memorable, then it’s:  Time for a Facelift

[email protected] | (360) 860-1105

This is a very informal presentation for a fun, nice, informal group of small business owners. It’s specifically tailored to the small town thinking of a business owner as the towns & cities on the Olympic Peninsula are all fairly small – which requires a unique set of personal skills as a business owner.

Here we will focus our RockFish Group client Puget Sound Express, a whale watching & wildlife tour outfit out of Port Townsend and Edmonds, WA, who after  creating a new web design, content flow, and content changes, saw an increase in sales and across nearly all positive metrics in the website’s analytics.

The mastermind behind the content was Keven Elliff, a Jefferson County Washington based digital marketing expert who we work with as much as possible.

Puget Sound Express saw user engagement with their website content increase by more than 30%, with 50% more visitors making a purchase. Over 60% of the content didn’t change at all.

This is fairly unprecedented, and we don’t claim that we are the only reason. Surely other economic, weather and other marketing strategies went into play here (PSE does a fair amount of print and online display advertising), and their reputation and tours are stellar. Cause ya gotta have a good product or service still.

The point is, by redesigning the website to heavily focus on clicking “Book Now,” engagement and sales increased. In a sense, this is less about the aesthetics then the functionality. That said, looks do matter. Design is not just about making something look good, that’s why it isn’t art. Design is business, it’s communication, it’s purposeful. And it takes good design to guide a user. And, I’m ok with starting sentences with “and” even though I learned in junior high it’s a no no.

Whether you work with us or another firm, please consider saving a fair amount of your budget for design, branding, web development and digital marketing. If you throw in some good PR and a great (doesn’t have to be the best!) product or service, you have a recipe for true success.

GIVE US A CALL FOR A FREE CONSULT! (360) 930-9892

[email protected]

“Hi Danny,
Thanks for getting back. For now, I think I’m going to go with someone else who isn’t working with a firm”

I’ve thought about this a lot lately, because though we enjoy very much our work with larger organizations, we spend a lot of our time working with a loyal set of of small businesses & organizations. I think you’ll find that the case for many marketing & design firms. My guess is that the idea of a higher cost, or getting lost in the mix is of the most concern – but I really don’t know yet (I plan to begin inquiring).

We believe our fees are extremely reasonable, a good value, and we can prove it. Regarding getting lost in the mix, simply put, we care about every job we have and are committed to keeping projects moving forward. We use an excellent project management software, communicate, but most importantly, care.

Often we’ve been told, “don’t go for those smaller clients, they can’t pay much and take a lot of time.” Well…we want to help organizations grow and to have fun in the process, we can scale to any size, and ultimately we know that working relationships are generally fruitful all-around, even if it’s in goodwill.

My goal for this short post is simply to set the record straight, and list a few of the different services small and larger organizations use RockFish for, so you can get an idea of how we might be able to help you.

A sampling of a smaller client’s work might include:

• Basic WordPress website design & creation
• Website administration (making changes, edits, updates)
• Creating postcards, rackcards, or smaller graphic design projects
• Eblast template design

A little larger of a client’s work:

• Deeper web maintenance, including customization of websites
• Designing & creating all graphic design for a business
• Facilitating printing via our wholesale printing service (which saves you boo koo bucks)
• Eblast design & management
• Logo design
• Signage
• Advertising design
• Media analysis & placement proposals
• Social media management

Then some businesses are ready for a little more work:

• All of the above, and…
• Branding strategy (as in, really working to know who you are so you can connect to your target audience)
• Marketing strategic plans
• Copywriting
• Public relations & reputation management
• Digital marketing, including SEO & SEM
• Business & sales development (what will work internally to make you grow?)
• Custom web development using Drupal
• Market analysis
• Really looking closely for that thing that will truly make a difference, and we promise, we’re good at this one!

Ideally we like to partner with you, understanding your goals and helping you to achieve them through at a minimum above solutions. But we’d be nowhere without simply helping smaller businesses with creative services.

So, if you think we’re a fancy firm, just imagine us in underpants.

(360) 930-9892

[email protected]
This email goes to Danny & Kelle, RockFish Group partners

After the overwhelmingly popular “R2AK” non-motor, grueling boat race from Port Townsend to Alaska took place, it was obvious that people wanted to be a part of this. After realizing that though the Northwest Maritime Center had staff to do amazing design & copywriting, but not web development, RockFish was contacted to see if we could bring their vision to fruition.

Using a high-end WordPress development model, we will turn NW Maritime Center provided amazing designs into fully functioning, easy to navigate, mobile friendly web designs. All this is said so people know we are here to assist in any way possible with creative, marketing & web services. We have no egos, and are willing to get our hands dirty!

ABOUT ROCKFISH
The RockFish Group is a full-service marketing agency offering a unique combination of marketing modalities customized for each of our clients to bring growth and energize their organizations.

For more information, contact: [email protected]