Call (360) 930-98921 or email [email protected]

The RockFish approach to web design & digital marketing is rooted in a unique combination of creativity and data-driven decision making. Because of this, our work produces measurable movement towards your goals, and we are able to show you this movement with website analytics. While we have a system within which we work, each client’s situation is unique and we always take that into account.

Your digital marketing and website design should be a part of your overall marketing strategy & business goals, and we’ll help ensure all your efforts work together.

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RFG Creative (formerly The RockFish Group) is not your typical branding or marketing firm. We are a network of seasoned industry professionals dedicated to helping brands thrive. When you work with RFG Creative, you get a devoted team focused on your specific needs – keeping our work nimble, cost effective, and most importantly, creative.

RFG Creative’s holistic marketing solution offers a proven and successful approach  to growing organizations, increasing revenue, and improving brand awareness.

RFG Creative fits in exactly where you need us to. From marketing strategy and branding to web development and everything in-between. Our services are designed fill the gaps in your marketing efforts that are keeping your business from growing to its full potential.

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In keeping with the building blocks of the original message we decided to give the Tag Line or Branding Message a Face lift:

“Come for the Day Stay for the Lifestyle.”

The Results:  Branding Message Facelift, along with updated logos and color pallet created a look and feel that was able to help sell (3) homes that were on the market for (5) years. The branding message now is one that is desirable for both those looking to retire as well as buyers looking for a vacation home to enjoy all that the,- “Lifestyle-,” can offer.

Keeping it Simple (but not stupid):  Branding needs to be simple (think of Nike or Apple).  Once you begin to create or recreate your BRAND make sure your BRANDING is:

• Memorable
• Honest
• Does it show utility?
• Does it solve a problem(s) or are you able to address questions using branding as a tool to do so?
• How do customers describe your products?
• Do customers remember your brand?

EXAMPLE:
Question: Do you know who Marion Morrison was?
Answer:  John Wayne (he was his own brand)

If your current BRAND is NOT Memorable, then it’s:  Time for a Facelift

[email protected] | (360) 860-1105

This is a very informal presentation for a fun, nice, informal group of small business owners. It’s specifically tailored to the small town thinking of a business owner as the towns & cities on the Olympic Peninsula are all fairly small – which requires a unique set of personal skills as a business owner.

Here we will focus our RockFish Group client Puget Sound Express, a whale watching & wildlife tour outfit out of Port Townsend and Edmonds, WA, who after  creating a new web design, content flow, and content changes, saw an increase in sales and across nearly all positive metrics in the website’s analytics.

The mastermind behind the content was Keven Elliff, a Jefferson County Washington based digital marketing expert who we work with as much as possible.

Puget Sound Express saw user engagement with their website content increase by more than 30%, with 50% more visitors making a purchase. Over 60% of the content didn’t change at all.

This is fairly unprecedented, and we don’t claim that we are the only reason. Surely other economic, weather and other marketing strategies went into play here (PSE does a fair amount of print and online display advertising), and their reputation and tours are stellar. Cause ya gotta have a good product or service still.

The point is, by redesigning the website to heavily focus on clicking “Book Now,” engagement and sales increased. In a sense, this is less about the aesthetics then the functionality. That said, looks do matter. Design is not just about making something look good, that’s why it isn’t art. Design is business, it’s communication, it’s purposeful. And it takes good design to guide a user. And, I’m ok with starting sentences with “and” even though I learned in junior high it’s a no no.

Whether you work with us or another firm, please consider saving a fair amount of your budget for design, branding, web development and digital marketing. If you throw in some good PR and a great (doesn’t have to be the best!) product or service, you have a recipe for true success.

GIVE US A CALL FOR A FREE CONSULT! (360) 930-9892

[email protected]

“Hi Danny,
Thanks for getting back. For now, I think I’m going to go with someone else who isn’t working with a firm”

I’ve thought about this a lot lately, because though we enjoy very much our work with larger organizations, we spend a lot of our time working with a loyal set of of small businesses & organizations. I think you’ll find that the case for many marketing & design firms. My guess is that the idea of a higher cost, or getting lost in the mix is of the most concern – but I really don’t know yet (I plan to begin inquiring).

We believe our fees are extremely reasonable, a good value, and we can prove it. Regarding getting lost in the mix, simply put, we care about every job we have and are committed to keeping projects moving forward. We use an excellent project management software, communicate, but most importantly, care.

Often we’ve been told, “don’t go for those smaller clients, they can’t pay much and take a lot of time.” Well…we want to help organizations grow and to have fun in the process, we can scale to any size, and ultimately we know that working relationships are generally fruitful all-around, even if it’s in goodwill.

My goal for this short post is simply to set the record straight, and list a few of the different services small and larger organizations use RockFish for, so you can get an idea of how we might be able to help you.

A sampling of a smaller client’s work might include:

• Basic WordPress website design & creation
• Website administration (making changes, edits, updates)
• Creating postcards, rackcards, or smaller graphic design projects
• Eblast template design

A little larger of a client’s work:

• Deeper web maintenance, including customization of websites
• Designing & creating all graphic design for a business
• Facilitating printing via our wholesale printing service (which saves you boo koo bucks)
• Eblast design & management
• Logo design
• Signage
• Advertising design
• Media analysis & placement proposals
• Social media management

Then some businesses are ready for a little more work:

• All of the above, and…
• Branding strategy (as in, really working to know who you are so you can connect to your target audience)
• Marketing strategic plans
• Copywriting
• Public relations & reputation management
• Digital marketing, including SEO & SEM
• Business & sales development (what will work internally to make you grow?)
• Custom web development using Drupal
• Market analysis
• Really looking closely for that thing that will truly make a difference, and we promise, we’re good at this one!

Ideally we like to partner with you, understanding your goals and helping you to achieve them through at a minimum above solutions. But we’d be nowhere without simply helping smaller businesses with creative services.

So, if you think we’re a fancy firm, just imagine us in underpants.

(360) 930-9892

[email protected]
This email goes to Danny & Kelle, RockFish Group partners

I didn’t set out to have that happen nor did I think of my future, I really was just curious how I would choose to live my life, if I could live it any way I wanted.

So, after seeing the power of vision statements, like a good American I started exploiting them. Why not? Since 2006 I’ve written a few, and my most recent one in 2014 was extremely powerful because it prompted personal and professional changes that would take quite some time to see the fruits of.

Creating a vision statement is one of the most powerful steps you can take toward the fulfillment of your purpose and achievement of your goals. In fact, it’s the bridge that connects the two. – Proctor Gallagher Institute

If having a personal vision statement is that powerful, then shouldn’t we all have a vision statement about our businesses, and how we want to relate with them? I’m not talking about simply saying “I want to make a lot of money,” I mean something much more woo woo, like “I want to wake up and be excited about going to work, and when I get there, I want a steady stream of customers filing through after lunch.” Hopefully you get the idea.

3 Steps to Creating a Vision Statement:

1) Relax

Don’t worry about knowing your purpose, and especially, the most hardest thing to do is remember that this is your dream, so financial concerns don’t matter! This is my most difficult problem.

2) Write it down

Magic happens when pen hits paper. It makes your statement come alive. Literally just write down your day from the time you get up to the time you go to sleep. The outcome of this free form process will be insightful – what if nowhere do you ever go to work? Maybe something needs to change there? This vision is your dream, what you hope your day would be like if you could choose anything, like if you had a genie in a bottle.

3) Share with your peeps

This can be hard, but hopefully you have some people close to you that you are comfortable sharing your vision statement with. I shared mine with my wife. This makes it to where whenever I’m stressed out, or going in a negative direction, she helps remind me that that’s not the life I was hoping to lead, and I need to get on track.

Now that you have a decent idea of how you want to live your life, hopefully it includes your business! This is a good opportunity for you to focus on creating a vision statement solely for your business – how do you see it looking in 1 year? 3 years? 5 years?

Specifically looking forward in these year increments is an obvious way to create goals that are achievable. Don’t worry about what you think is reality, just create the vision and go!

Danny McEnerney is a Partner at The RockFish Group, in charge of Creative Operations. He has almost 20 years experience in web & graphic design, all with a thirst to excite marketing opportunities.

Our holistic approach to marketing your business means we look at the whole user experience, product/services offerings, and craft a unique plan to meet your specific business goals. This isn’t about hiring us to simply create backlinks (though we do that), our program is instead focused on getting intimately involved in your business then creating a strategy for growth.

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